My father promised to stop claiming reality TV was “rotting my brain” when I passed the New York State Bar Examination. Many years later he had to keep quiet when MTV introduced the world to a high quality and extremely educational documentary series known as Jersey Shore.
Dad, hope you’re proud that I found a way to combine reality TV with law!In the case of the possible trademark situation with The Situation, You be the Judge. (Fist pump!)
After a strict GTL (Gym, Tan, Laundry) routine, Michael “The Situation” Sorrentino’s abdominal muscles created quite the situation with the ladies that frequent the Jersey Shore.During his time selling t-shirts at the Shore, “The Situation” created and sold “I Love the Situation” clothing. In a December 2009 interview with Staten Island Live, “The Situation” said he wanted to trademark his nickname for his abs.
According to the US Patent and Trademark Office, the reality star may have a trademark situation on his hands.
A December 28, 2009 trademark application (for t-shirts and underwear) was filed by Naughty Limited, a company operated by “The Situation’s” brother Marc Sorrentino. On December 11, 2009 Matthew Hunter filed a trademark application seeking to put “The Situation” on a variety of clothing items, including underpants.
In the United States, the only way to qualify for a federally registered trademark is to first use the trademark in commerce. However, weaker trademark rights may be established based on legitimate use of the trademark alone.
What information will you need when examining the trademark applications? In this situation, you be the judge.