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You Be the Judge: Cute Kim Lookalike

Aug 19, 2011

by Sarah Feingold handmade and vintage goods

As I admitted in my post about The Jersey Shore, I enjoy reality TV. I love to watch footage of fame cravers living in unnatural surroundings, edited into a potentially amusing storyline. Depending on a character’s success at connecting with the audience, these shows can even lead to endorsement deals. The Situation peddles an abdominal workout and Snooki lends her personality to a pistachio campaign.

But this post isn’t about New Jersey’s inhabitants. This post focuses on famous Californian reality TV personality, Kim Kardashian. In the case of the Cute Kim Lookalike, You Be the Judge.

Socialite Kim Kardashian rose to fame due to, um, I’m thinking it had something to do with her looks and a NSFW video. Ms. Kardashian’s most recent entrepreneurial ventures include acting, modeling, singing, starring in several reality shows, co-founding, and designing jewelry.

Old Navy is an American clothing brand owned by Gap, Inc. Old Navy often features celebrities, musicians and models in their kitschy advertisements.

In February, 2011 Old Navy premiered an advertising campaign staring Melissa Molinaro. The ad shows a beautiful brunette with perfect hair and makeup singing about her “real life.”  She wakes up, gets a mani/pedi/root canal, walks her dog, grocery shops, and avoids a traffic ticket while being photographed by paparazzi. Several wardrobe changes and dance numbers later, the viewer learns where to purchase this woman’s “super cute” jeans.

In July, 2011 Kim Kardashian filed a complaint against Gap, Inc. According to the complaint, she is a “pop culture icon” and among the “top celebrities who drive the most consumer traffic.” Her “name, likeness, identity and persona have become commercial assets” as she selectively endorses a variety of products. She claims that Old Navy intentionally confused the public and took steps to “perpetuate their unlawful exploitation of Kim Kardashian’s likeness, identity and persona for [Old Navy’s] commercial gain.” Ms. Kardashian asserts her likeness was used for commercial gain without consent and the campaigns are in violation of several laws, including California’s right of publicity.

Publicity rights have been recognized in the U.S. in at least 28 states. The right is generally invoked in the context of commercial speech, when a company uses celebrity’s name, likeness, or voice in connection with a product, thereby creating a false and misleading impression that the celebrity is endorsing the product. California authorizes a cause of action by any living person whose name, photograph, or likeness has been used for commercial purposes without consent.

Old Navy may argue that both Melissa Molinaro and Kim Kardashian are brunette singers, models and actresses. Ms. Kardashian’s likeness was not used. But if the court finds a similarity, the advertisements are not confusing and should constitute a parody and therefore free speech and fair use.

Do you think that Old Navy violated Kim’s right of publicity? In the case of the Cute Kim Lookalike, You Be the Judge.


  • MegansMenagerie

    MegansMenagerie said 8 years ago

    I just think this is so funny. Really... Who cares? Do celeberties really have this much time on their hands? I would think they have more important things to worry about.

  • Eviltwinpixie

    Eviltwinpixie said 8 years ago

    It seems arrogant of Kardashian to assume that an attractive brunette was an attempt to cash in on her fame--but equally, it amuses me that Old Navy has used as their defense: "We didn't do it, but IF WE DID it was totally legal, okay?" :)

  • vinskord

    vinskord said 8 years ago

    She is making a stink about it for publicity, nothing more. Very silly.

  • CraftsByAdriana

    CraftsByAdriana said 8 years ago

    It is sad that celebrities have nothing better to do than this! This lawsuit is so ridiculous! Why not use your "status" and do good for the US and other countries instead of worrying about such frivolous things.

  • wayfaringmagnolia

    wayfaringmagnolia said 8 years ago

    ahhh what beautiful arrogance. I too believe that every auburn haired singer/vintage lover is trying to steal my spotlight and I plan to watch out yall! :)

  • floodplainstudio

    floodplainstudio said 8 years ago

    If it's anything, it's a parody of not only Kardashian but the whole 'reality' celeb thing. It's meant to be lighthearted. Does she sue every time her likeness sells a tabloid? What gives?

  • wiosnachamow

    wiosnachamow said 8 years ago

    What a world, someone is worrying that someone benefits from their already SOLD identity. If it's sold, it's sold, not yours anymore.

  • TheOwlBookandCandle

    TheOwlBookandCandle said 8 years ago

    To be honest, the first couple times I saw the commercial I thought it was Kim K. It wasn't until I heard about the controversy that I realized it was not her.

  • YarnUiPhoneApp

    YarnUiPhoneApp said 8 years ago

    What does this have to with Etsy? Nothing. It adds nada to the DIY crafty conversation.

  • oldtimethreads

    oldtimethreads said 8 years ago

    This is so funny! Who cares if there was a similarity. They did not use her name, her voice, nor her face. It was a totally different women with a totally different name. If anything she should feel proud that someone would want to use her "lifestyle" in a commercial. The lady has too much time on her hands!

  • PoleStar

    PoleStar said 8 years ago

    I think that it has to be looked at of course, on a case by case basis. Old Navy could easily have used an animation that was meant to mimic Kim K., and I think they can do the same using a live model.

  • simbiosisbyjulia

    simbiosisbyjulia said 8 years ago

    I *think* that Kim K. is full of herself... and needs to get over it. She is not the only "celebrity" --- a hem -- that is pretty and with dark long hair. The fact that these people make millions of dollars ( care of networks and company endorsments) is mind boggling to me. Why not spend that money on helping the homeless, the hungry, up-grading schools, or helping families on the verge of loosing their homes, instead of paying people like her and her family, to do nothing but act stupid, disrespectful to their Mom, and just be generaly annoying for another season?

  • MerCurios

    MerCurios said 8 years ago

    Honestly, I don't have an opinion. Gap Inc. has more than enough money to secure Ms. Kardashian had they wanted to. Now, if they approached her and she turned them down... Anyway, it's up to the Judge to decide. The situation is sad in that this what our world has evolved to. However, various Laws - whether or not we agree with them - are in place for a reason.

  • PretzelsGarage

    PretzelsGarage said 8 years ago

    Poor poor kim.........instead of being grateful for the many blessings she has parlayed from a porn tape off all things the poor girl is showing to be little more than a spoiled narcissist......quintessential example of one with severe emotional as well as mental liabilities..........she's been well trained by her trainwreck of a mother as bor ne out by her extreme level of self centeredness.

  • sburns22

    sburns22 said 8 years ago

    Well, Melissa does look A LOT like Kim Kardashian so I could see why she would be upset about it. I think if Gap asked her to do the commercial and she said "no" then went on to get Melissa Molinaro to do it that would be a little different. Just because someone looks like you doesn't mean you can sue everybody around you anytime they do something. It's a little bit ridiculous. Plus the parody law can almost always get you out of it (which I think the law should be in place because of these instances right here....)

  • Marumadrid

    Marumadrid said 8 years ago

    For me, it was hillarious, to be honest> >:-P

  • fillygirl56

    fillygirl56 said 8 years ago

    Who cares? She's too full of herself

  • sewnola

    sewnola said 8 years ago

    I am wondering what direction my favorite website is going in? I dont go to the TMZ website or people website specifically because I DONT GIVE A S*@! How is this relevant to this website. I am disappointed!

  • sparrowgrey

    sparrowgrey said 8 years ago

    I thought the whole thing was laughable. Anyone who refers to themselves as a "pop culture icon" needs to have her head deflated a little.

  • VintageEyeFashion

    VintageEyeFashion said 8 years ago

    Funny...I offered to let them use my derriere as a double for Ms K but they never got back to me! ;)


    MARYJOHN said 8 years ago

    GAP obviously used her "persona," (if you can call what she has a personality...) but she and her family are the only ones who care. Anyway... does Gap think that most women want to be self indulged little princesses?

  • embellishedlife

    embellishedlife said 8 years ago

    Relevancy please?

  • GlassAddictions

    GlassAddictions said 8 years ago

    I don't think it even looks like KimK. Besides, does this mean KimK is the only celebrity allowed to have long dark hair? That doesn't even make sense.

  • bddesigns

    bddesigns said 8 years ago

    Um...she's so gonna lose that court battle! A certain "mom of 8" wig came out around Halloween a couple of years ago and there was no "suing for lookalike" infringement...and everyone knew who it was imitating!!! What a diva Kim is!!! :(

  • Iammie

    Iammie said 8 years ago

    Ummm...No comment.

  • forallthingslovely

    forallthingslovely said 8 years ago

    Well to be honest, this girl does look a lot like Kim K. Plus she is dating Kim K's long term ex boyfriend. Not to mention that this Melissa girl also used to look totally different- she was in Making the Band 3 and The Search for the Next Pussycat Doll - had dirty blonde hair, cheekbones and nose looked different and looked nothing like Kim K back then. So I can see why Kim would be upset.

  • quirkyandquacky

    quirkyandquacky said 8 years ago

    Honestly, this is stupid. Also, is Kim going to sue the girl who looks like her for looking like her, too? And thanks, Etsy, for bringing this incredibly important and relevant story to me.

  • nappinghousestudio

    nappinghousestudio said 8 years ago

    who? what does this article have to do with Etsy?

  • SarahSays Admin

    SarahSays said 8 years ago

    Thanks for the thoughtful comments. I see we have “judges” finding for both sides. The goal of Etsy’s “You be the Judge” series is to examine both sides of a pending issue alongside the appropriate law. This is not only a fun game to play, but can educate Etsy members (and others) about areas of law that may affect small businesses. For example, in this case the right of publicity may come into play with Etsy members’ marketing techniques. Sarah

  • BreatheCouture

    BreatheCouture said 8 years ago

    Society is WAY too involved in the lives of reality 'celebrities' (sorry the likes of Kim K are not what I can a true celebrity). If everyone stopped giving them all this attention and stopped wasting brain cells watching their shows and companies stopped throwing ridiculous amounts of money at them to promote their products, make appearances at their clubs etc, and started paying attention to the important things in life such as their own families and the inhumanity going on in our world-the better things would be.

  • gladetopshop

    gladetopshop said 8 years ago

    so, I can sue a company who uses a model that looks like me? Let me get some magazines out and see if I can find a potential lawsuit. Is it really my "likeness" cause she looks like me? or wouldn't that apply to a photo, video recording, or clip that IS me?

  • brightsoul

    brightsoul said 8 years ago

    this article has to do with creativity and free speech... that's pretty relevant to me as an artist, so I think it is very relevant to etsy. It's important to me to know that if I crochet a black hat, someone can't (or can, apparently) come beating down my door to say that they wear black crochet hats and now I'm being sued. Kim Kardashian should be flattered that her random celebrity status is elevated enough that anyone would bother imitating her. Also, the commercial was obviously a parody, which, thank goodness, is legal. Gap Inc is kidding themselves if they keep pretending it wasn't.

  • sublimedurga

    sublimedurga said 8 years ago

    I would have thought it was Kim. The woman looks like Kim and is clearly styled to look like Kim (not to mention mimicking her gestures). The intro line about it being her "real life" is a pretty direct reference to the Kardashian reality empire. Kim and her family make a very good business over the cultivating of personas/personal images, and Old Navy makes a very good business out of selling clothes, good enough that they shouldn't need to steal the image of a star to market their goods. As relates to Etsy, I think that there is something to understand here about how major corporations market: cult of personality/aspiration drives massive consumption of near-disposable mass-produced goods (see another Old Navy vid "Layer Player" for guidance on how they'd like you to acquire and dispose of their clothes). The hilarious thing exposed here is that in the eyes of the corporation the concept of celebrity endorsement no longer even requires the consent of the celebrity. Maybe other etsy users don't think of buying from individual crafters and artists as embracing associated values over the competing mass marketed alternatives, but this is part of what keeps me coming back to shop here.

  • BirdsChasingBugs

    BirdsChasingBugs said 8 years ago

    Soooo, basically if Miss Kim K wins this, then Miss Molinaro can't have a career because she looks like Kim Kardashian? I'm not sure how that's fair. I admit I lack background info and don't keep up with the Kardashian craziness, but seriously. Kim can't just cheat someone else out of using their looks and talent just because they happen to resemble her. Shut up, Kim.

  • myvintagecrush

    myvintagecrush said 8 years ago

    No. I didn't even connect the two. I do find it funny that Ms. Kardashian is getting married this weekend, and she has never been a topic of conversation here till today..

  • KBShimmer

    KBShimmer said 8 years ago

    Melissa was around as herself for a long time. She was on several relaity TV shows and has released music. It is sad that she is not being judges on her own talent, but on how much she looks like someone. So sad.

  • Belknapdesigns

    Belknapdesigns said 8 years ago

    Like YarnUiPhoneApp says,nothing to do with Etsy, so do not care!

  • BoutiqueBowsandMore

    BoutiqueBowsandMore said 8 years ago

    How does this relate to Etsy and the handmade/vintage community?

  • jewelsbymoon

    jewelsbymoon said 8 years ago

    wow i wish we would put this much effort into hungry kids in america! dont waste the time on this.

  • BoutiqueBowsandMore

    BoutiqueBowsandMore said 8 years ago

    I usually love the articles that I read on Etsy, but this is just sad all the way around.

  • EcoFoto

    EcoFoto said 8 years ago

    Doesn't Kim Kardashian make enough money, she needs to get over herself and I find it disgusting in general how much celebrities make and how wasteful they are!

  • TNShopthailand

    TNShopthailand said 8 years ago

    For me, it was hillarious, to be honest

  • funkomavintage

    funkomavintage said 8 years ago

    Old Navy is a-OK with this ad and doesn't violate any California laws. Parody or fair use, or, using a pretty brunettein an ad, whichever, Kim K. is not the only pretty brunette in California, or on the Planet Earth. The whole Kardashian klan makes me ashamed to be a pretty brunette native of Californian. What a bunch of vapid nitwits. I avoid them but they are everywhere...even on Etsy !

  • EleganceIntemporell

    EleganceIntemporell said 8 years ago

    Her image certainly isn't among those who drive "the most consumer traffic". I would never purchase something because she is selling it. I don't know anyone that would purchase a product she is selling. She is nothing more than a reality TV star. She has no talents. She just wants more attention and more money. I hold no respect for anyone that has not or is not making a life for themselves on their own. I have and will always EARN every dollar that I make.

  • margaretandellen

    margaretandellen said 8 years ago

    I find it totally ridiculous. Although I understand her image is a "brand" I don't think that she needed to go to these measures. Everyone needs to make a buck, we all know that.

  • jcrabbit

    jcrabbit said 8 years ago

    It is branding and marketing... maybe? Anyway, I look just like Matthew McConaughey I should hope that wouldnt eliminate me from consideration for a commercial spot. To answer the question though, I dont think that Old Navy violated Kim's rights. I saw that commercial and never thought it was Kim, or even a look alike, just someone else. Frivolous law suits and complaints seem to be like hobbies to the stars, especially the ones without any real tangible talent. They have to do something to stay relevant, and it sounds like that is all Kim is up to.

  • Jessica5

    Jessica5 said 8 years ago

    Ugh, I can't believe Etsy is reporting on celebrity gossip...can we keep this site free of that garbage

  • NaturalPetProducts

    NaturalPetProducts said 8 years ago

    Well I'm with Jessica5 & some others here, who really cares?! Let's keep moving in the direction of how we can improve our shops & sales :-)

  • LivingVintage

    LivingVintage said 8 years ago

    I''m a "pop culture icon" too. At least in my own head! If you're putting it out there it's going to be copied. She should be flattered. LOL.

  • PetitBeast

    PetitBeast said 8 years ago

    This situation is relevant to etsy because it deals with how one party's marketed identity can be appropriated by another party for their own needs. For example, if a well-known seller here on etsy is known for a certain product/style/photography/design, and another shop creates items or listings that resemble them very closely.

  • beeanddew

    beeanddew said 8 years ago

    For those who don't think it applies... think again. Whether or not what Kardashian (and more probably, the really smart people around her) has created is valid is not the point. Let's assume, for the sake of argument, that it is a creation - her image, her celebrity, whatever you want to call it. How is that any different from anything else any one of us creates? Should it be treated differently? If I see some earrings that are selling and decide... I can make that! Should I be allowed to? That's the issue. Here we are 45 responses later... it's a copyright issue. If nothing else, the name Kardashian drove all this traffic - assuming that's a "creation", should it be allowed to be exploited without her permission or compensation? I think this is VERY appropriate for Etsians to discuss. The web in particular changes things.

  • TheIDconnection

    TheIDconnection said 8 years ago

    I'm with Jessica5 too, we don't need the reality crap! Who cares is right!

  • PetitBeast

    PetitBeast said 8 years ago

    agreed, beeanddew.

  • PetitBeast

    PetitBeast said 8 years ago

    perhaps people are distracted by the name and "celebrity" factor, and missing the larger point here- copyright.

  • beevough

    beevough said 8 years ago

    You couldnt be more right Jessica5. Is this ETSY or a gossip magazine? Lets try and not to confuse this fantastic website with celebrity garbage. Etsy is not the place for that. And to answer the question, Kim Kardashians' hiney is about 20 times the size of the one the picture. So, no comparison seen by me.

  • EleganceIntemporell

    EleganceIntemporell said 8 years ago

    Can companies knock off Coach, Prada, Gucci, etc.? Yes, they can, but only if they make it known that their product is not the genuine version. Old Navy is not trying to sell Kim K, they are selling clothes. They didn't use her image, they used someone else. They haven't claimed it is Kim K, so they have the right.

  • FollowMeToEzmereldas

    FollowMeToEzmereldas said 8 years ago

    Absolutely ridiculous! Because of people like Kim, employers are less likely to choose someone like Melissa for future roles (if she truly is talented) to avoid future legal issues. NOT FAIR! That's to say that only one person is allowed to be famous for a set # of physical characteristics or talents...if two people are too closely similar, the first one in the biz gets full liberties. There may be a fine line in the law books on using someone's likeness, but this is just insane!

  • TwelfthEternity

    TwelfthEternity said 8 years ago

    Well, as far as relevancy to Etsy..maybe, perhaps, someone found their work being doppleganged? Actually, I believe there was some news between CL and YSL over the color of shoe soles...

  • dragonhouseofyuen

    dragonhouseofyuen said 8 years ago

    who is cute Kim?? out of the loop here - may be quite good that I am too as I have work to do .......

  • griffygal2

    griffygal2 said 8 years ago

    She should sue. Her likeness sells millions of dollars worth of products. How many people bought those jeans cause Kim K wore them. P.S. Her ex-boyfriend is now dating that Old Navy actress/singer LOL!

  • queenofqueens

    queenofqueens said 8 years ago

    Please no. Etsy is one of the only places we're spared from the blitzkrieg of celebrity culture. Please don't turn into a whimsical, knitbombing, TMZ. You're breaking my artsy heart.

  • chicaz

    chicaz said 8 years ago

    When I saw the commercial I thought it was cute and fun and already knew who the parody was about, but it wasn't a big deal to me and my family, now this? I like many of your posts and they are pretty much true. The gal in the ad can't help she looks like someone else from afar, when in all actuality she is thinner and they don't look exactly a like. Kim should be happy that she is an icon for not doing much but strutting around in front of camera's with loads of makeup on. What has she done for humanity? Sadly nothing. Instead of arrogance she should be helping people out and donating to food banks in Los Angeles because many of us are in need of a meal, much less caring so much about celebrities and their frivolous pursuits. My family and I are having a tough time trying to keep food on the table like many other families also. Many of us aren't so lucky to be making money from not doing much of anything.

  • Alaroycreature

    Alaroycreature said 8 years ago

    The first time i saw the commercial i thought it was Kim Kardashian lol She's so darn cute

  • fayeelizibeth

    fayeelizibeth said 8 years ago

    The relevance of the article is copyright, and what is defined as a creation.

  • DiegoHopscotch

    DiegoHopscotch said 8 years ago

    This is why I utterly despise T.V. This whole situation is stupid.

  • TheScarfTree

    TheScarfTree said 8 years ago

    Very interesting - I remember seeing this on the news, so I am not sure what the final outcome is (or will be)!

  • recycledwares

    recycledwares said 8 years ago

    This is a hard call. When I first saw the ad on TV I thought it was Kim, and I was wondering why she was doing a commercial for Old Navy. So I definitely think they (Old Navy) knew what they were doing. Should Kim worry about bigger and better things? On the other hand, if she didn't push the issue, other companies might try the same thing. That's how celebs make money, from their talent and name, so really it isn't fair for Old Navy to take advantage of that.

  • LittleMissCards

    LittleMissCards said 8 years ago

    I remember when I first saw that, I don't think she looks like Kim and I wasn't confused at all. Besides, in my opinion she's a better singer than Kim kardashian

  • PassedBy

    PassedBy said 8 years ago

    I think Old Navy intentionally used the model because she looks like Kardashian. But I am bothered by the fact that I even know who K. Kardashian even is!

  • NellieFellow

    NellieFellow said 8 years ago

    Ummm.. and this relates to Etsy how?

  • lexijoy

    lexijoy said 8 years ago

    The fact of the matter is she is defending her way of making money. That is through celebrity endorsement. If you were selling an item for $200 that you made and someone comes along and starts making the same thing for $2 you would be mad. This is the same case. Kim charges a price for her services and by choosing a lookalike to do this add Gap Inc. saved money. It's unethical at best and the law may be on Miss Kardashian's side. This isn't vanity because it is a fairly blatant lookalike. Not just in her looks but also in her actions. The way she moves and flutters her eyelashes and especially how she works her booty.

  • Chesterella

    Chesterella said 8 years ago

    Ugh! Give me a break. #1 Who cares. #2 I can't believe that human beings can actually sue other human beings for looking and acting like they do on screen. I mean, really?! Half of the pop culture air heads out there want to look and act like Kim anyway, that's what makes her an icon right? Get a grip, the world does not revolve around you!

  • StrapTeeze

    StrapTeeze said 8 years ago

    At least Ms. M can sing and dance, never heard Ms. K sing and I saw her 'dance' on Dancing with the Stars. Puleeeze! Nothing more than a poser!

  • PierogiPicnic

    PierogiPicnic said 8 years ago

    Madonna never complained for people ripping off her look and style - Kim should be flattered and get over it. Silliness.

  • cinderbellas

    cinderbellas said 8 years ago

    To me it's a waste of time and money to worry about whether someone looks like me. Kim is lame, she just wants publicity.

  • MissHildebrandt

    MissHildebrandt said 8 years ago

    I think it is a sign this Kim is getting 'old'. She must evolve.

  • tiialin

    tiialin said 8 years ago

    I've seen the ad and I thought it was Kim for a second, so I'd consider that misleading. I understand Kim begin upset because she is her product, she is her brand. No different than any other business. This touches on copyright because of that. I have made part of my living off being a persona (as an entertainer in my local bar scene) and to have some imitate you to lure your audience, take something from your identity out of context, or imply some other message is rude and even offensive on a level. This is something I've been on the receiving end of several times, but I didn't have the means to prove or disprove it. I can only be proprietary about my physical products, a part of my show/act can only be kept secret till someone figures it out. If Kim can win, good for her. Because with Old Navy's ad budget they could have done better or even got her to do it herself.

  • staceyrebecca

    staceyrebecca said 8 years ago

    It does seem like an interesting thought: No two famous people can look similar to one another. Not allowed. Or--if they do, you need permission from both before one may be in your ads. The Olsen twins are screwed.

  • FancyCookies

    FancyCookies said 8 years ago

    I heard about this story! I personally don't think its right for Kim to sue, but in the world of Hollywood, the world revolves around money, so in this case, the only choice she has it to sue.

  • mosey

    mosey said 8 years ago yehs!

  • idreaminink

    idreaminink said 8 years ago

    Its no shock that Kim Kardashian has a Litigious mentality, her father was a very famous lawyer. It's ridiculous to think she could win a lawsuit that would make it wrong for someone who looks like her to use their looks for profit, since that is exactly what she does! Her looks are basically the only thing she is famous for.

  • cassandrastephanie

    cassandrastephanie said 8 years ago

    I saw this commercial and thought it was her at first. Since the person in the commercial was also a model/actress, then I think Old Navy is right. Unfortunately, I don't think this will get Kim very far. Sorry, but she's not the only long haired brunette with a curvy figure!

  • DixSterling

    DixSterling said 8 years ago

    "Celebrity" sans accomplishments is a hollow sham. Sadly, neither the public nor the media seem to care.

  • LisasLittleCreations

    LisasLittleCreations said 8 years ago

    I saw the ad and didn't think "oh kim k" so I don't think she has a case. I do however see the relevance of bringing this issue up "copyright". I personally am glad that Etsy has this "you be the judge". I enjoy the articles and like to ponder over issues that may affect us as sellers. keep up the good work! :)

  • ludditebluejay

    ludditebluejay said 8 years ago

    @ YarnUiPhoneApp & Jessica5: this can be considered relevant to Etsy in that it discusses where the legal lines are regarding originality. If an Etsy-ite paints a portrait of their friend who bears a striking resemblence to Britney Spears (for example), is Britney then entitled to a royalty since her 'likeness' was used to acheive a profit. Or if you use a model who is Megan Fox's doppelganger to sell your jewelry... should you pay your model and Megan Fox? Depending on how the courts find could affect *your* business. This isn't [just] about Kim Kardashian being ridiculously vain... it DOES have implications for you as a shop owner.

  • MarieVaughnDesign

    MarieVaughnDesign said 8 years ago

    Some people are born into riches or just flat out lucky! We should all stop taking such large gulps so much media involving these celebrities and their crazy televised endeavors and focus more on finding our own little place in the world!

  • tbonesmom

    tbonesmom said 8 years ago

    It is completely idiotic.

  • MarKhed

    MarKhed said 8 years ago

    I completely thought this was Kim until I read this post!

  • muffintopdesigns

    muffintopdesigns said 8 years ago

    seriously, ms. kardashian is a little full of herself to think that any attractive brunette portrayed as a celebrity is supposed to be her. i think that misleading people is wrong - like if i used an angelina jolie lookalike to model my jewelry and then told people it was her - but in this case, i don't think that they did. yes, it might have been considered parodying ms. k, but is parodying wrong?

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