Shop Etsy

Writing for an Online Audience: How-To

Feb 25, 2008

by FancyFreeMe handmade and vintage goods

Hi! My name is Deanna Roux, aka FancyFreeMe on Etsy. My last job was for a corporate communications department, in employee communications. I was assistant editor for an employee magazine and online publisher for an employee intranet.  My experience granted me some valuable knowledge on the difference between writing for a print publication and an online audience. I have some helpful information to share that I think you can use for writing up shop listings and on your blog.

Let me begin by saying this – I’m not done learning.  Times change, technology changes, and people’s needs change. Things are always evolving and you have to keep up if you want to stand out.

With that said, here’s where we were last I checked.

What’s in it for me?
People have little time and even less patience.  Readers want to know “what’s in it for me?” in the first few seconds, otherwise they’ll move on. Potential customers want to connect with you through your writing. Wow them with your art, but grab them with your voice first.  And don’t wait until the end of your blog post to present a call to action (e.g. sign up, join, visit me, etc.).

[bowl by vesselsandwares]

Headlines and Titles

  •  Shorter is better
    • Susie’s Sassy Salsa NOT Sue Roberts Homemade Recipes Hot and Spicy Salsa – Hot
  • Words that pop
    • Mohair Harry’s Skullcap NOT Black Hat With Hair-Like Fringe Around the Edge
  • Assign attributes
    • Juicy Gemstone Choker NOT Watermelon Tourmaline, Ruby, Peridot, 14K Gold Filled 16” Necklace
  • Work a rhyme
    • October 25, Blossoms Alive NOT My Garden is Still Blooming on October 25

KISS – Keep it Simple and Short
Yes, you need details, but don’t overwhelm the reader right to the nearest exit.  Reserve space for sharing your personal views, techniques and inspirations.  Go back and read what you wrote.  Remove big words only used to impress and redundant information.  Don’t drown your clever cut of meat with too much gravy.

[exemplary description by

Speed Bumps
It’s your job to slow the online eye.  Give your reader something to stumble upon.  Instead of using a large block of text, break it up.  Use bullets to make a list easier to read.  Use caps and/or boldface to make subtitles in your post pop.  The use of whitespace will give the eye a break and it’ll make your blurb easier to read.

Write As If Your Audience Doesn’t Know Anything
You are the expert of what you create.  You know the size, length, and dimensions.  You know the materials and components.  Your words should tell the story your photos can’t.  Don’t make them search.  A shopper wants to know if it’s sterling silver or plated; cotton or rayon; and porcelain or ceramic.

Things You Need

  • Word Processing Application: Type up your entries in Word or another application — it just helps to have an active spellchecker.
  • Camera: a digital camera is best for an easy snap and post.
  • Time: Don’t fake it — if you don’t have the time just put down the basics in a draft and fill it out later.

Things That Would Help

  • PFF (Proofreading Friend Forever): Have someone you trust take a peek for typos and general comprehension.
  • Photo Editor: Photoshop, Google’s free Picasa, or something like it — make your photos go from sloppy snapshots to pretty pics.

Ultimately, the challenge is not “writing.”  The challenge is “taming the writer within.”  So here’s your whip and here’s your chair. Now go tame!

So what do you think? Are you up for the challenge?  Comment below with any tips you have to share!

For more information on writing for your shop, check out these helpful articles


  • PoPkO

    PoPkO said 11 years ago

    deanna, this is helpful to me. i find that i want to write in my blog and love advice on how to grab people right away. i will definately be reading and re-reading this when i make my new postings! heres the blog that i will be improving thanks to you!

  • heidiburton

    heidiburton said 11 years ago

    This is fantastic! Will refer your advice when blogging, and describing items in my shop. Thanks a lot Deanna!

  • bombalurina

    bombalurina said 11 years ago

    In terms of blogging and general communications, this is unbeatable advice everyone should heed -- I just don't totally agree with the titling aspect based on my experience with Google, not based on any experience as someone who reads copy. I hate to be a contrarian pain, but one issue that I know I struggle with is the issue of good writing versus good SEO. SE's like all the ugly descriptors like "14K gold fill, watermelon tourmaline chain necklace" more than "Julie necklace" and they really like them in titles and headlines, which forces me to do some icky things I don't like with my titles.

  • SabreStash

    SabreStash said 11 years ago

    Thanks for doing this, it should help a lot of people including me. :o)

  • TwoObsessed

    TwoObsessed said 11 years ago

    Great article! Thanks for sharing your tips! :o)

  • artesprit

    artesprit said 11 years ago

    nice article deanna! nice to see you popping up here!

  • BettysJewelry

    BettysJewelry said 11 years ago

    Thanks for your help - it was informative, friendly and gave me a sense of who you are. You told me upfront 'what's in it for me.' Wonderful use of my time.

  • papapots

    papapots said 11 years ago

    Ditto what bombalurina said.

  • Corpseknit

    Corpseknit said 11 years ago

    Fabulous article! This is useful information for every seller.

  • Glory2727

    Glory2727 said 11 years ago

    Taking the time to write this article is a blessing for those who read each.Thank you for sharing. Good work always shows through and you will be blessed for it.

  • wishupon

    wishupon said 11 years ago

    Fantastic! Thank you.

  • wittyworkshop

    wittyworkshop said 11 years ago

    terrific article, thanks!!

  • crazyfunkycool

    crazyfunkycool said 11 years ago

    congrats! some great advice here too. i'm gonna check out picassa... my photos look like snapshot sometimes, I'd really like to improve them for a better presentation. :c ) Thanks!

  • candypegram

    candypegram said 11 years ago

    totally believe in keeping it short..takes the pressure off of the writer as well... not having to sit down and write an article everyday.

  • waterfall

    waterfall said 11 years ago

    Darn good! Now I gotta rewrite it all....whaaa

  • FluffyFlowers

    FluffyFlowers said 11 years ago

    Good tips. I've had an article published in the Storque and I used a few of these :)

  • tnkgrl

    tnkgrl said 11 years ago

    Thanks so much!! It truly helped me :)

  • StartsandFits

    StartsandFits said 11 years ago


  • tinnaeik

    tinnaeik said 11 years ago

    This is great advice! I actually started naming all my paintings after the color they are. Like White, White I and White II since they aren't really of anything. But then I started thinking and came up with actual names that I think make them more interesting. I have to check on my descriptions though, they still aren't good:S

  • TaraTaraTara

    TaraTaraTara said 11 years ago

    I love Microsoft's Picture It Platinum Edition Home publishing software! It's super user friendly.

  • TaraTaraTara

    TaraTaraTara said 11 years ago

    I also use the FREE WORLD WIDE DOWNLOAD called Irfanview... it's got a squished red teddy bear Icon. You can open your oversized images, go to REDUCE and the SHARPED and resave! It takes only SECONDS to do!!! I reduce all my digitals with Irfanview!!

  • karabu

    karabu said 11 years ago

    These are great tips for grabbing and keeping your reader once you have them, but I have to agree with bombalurina on her points too. A bla, keyword rich title will help your readers find you better in the first place. As far as titles go, we need to remember that we're writing those not just for the client, but also for the search engines (in and off of Etsy).

  • Studio410

    Studio410 said 11 years ago

    Thanks! I find writing about what I make the hardest.

  • barbjensen

    barbjensen said 11 years ago

    Keywords in the tags can cover the search engine issue. I agree that appealing titles are really useful. the example, 'darn cute pink bowl' is just great! Simple and expressive of the character of the piece and the maker. The 'ugly' descriptions can go at the end of the appealing description to help buyers getr all the info they may need.

  • lindsaykristine

    lindsaykristine said 11 years ago

    Thanks, Deanna! Excellent advice, especially for a newbie like myself. Thank you for sharing your experience and knowledge.

  • susyluxe

    susyluxe said 11 years ago

    thank you!! this was a really well-written article, and i have learned a lot. i'll definitely use this info next time i'm writing my descriptions. xx susy

  • BeanersBandanas

    BeanersBandanas said 11 years ago

    Great article. The info is helpful and I will use it as I post new pics. Thanks much!

  • Beejoyfulquilts

    Beejoyfulquilts said 11 years ago

    Thank you so much. This is a new experience to me and I needed this.

  • yellowwalls

    yellowwalls said 11 years ago

    Thanks! great tips!

  • silkbagsntreasures

    silkbagsntreasures said 11 years ago

    Deanna, Thanks so much for this wonderful article. I'll use your advice to rework my descriptions so that folks can really "feel" the silk in my bags! :)

  • JulieWebb

    JulieWebb said 11 years ago

    Thanks Deanna! I'm about to launch into writing my profile, I'll have your wise advice in mind for sure! ;-)

  • Pinache

    Pinache said 11 years ago

    just getting started. Your article is sending me in the right direction, Thank you!

  • Toomanytreasures

    Toomanytreasures said 11 years ago

    I just love your tips Thanks for the great info!

  • TrixieAndBeever

    TrixieAndBeever said 11 years ago

    Many thanks for the advice! If anyone wants to really dive into online writing tips, I've run across, and it seems helpful if taken in small doses.

  • temno

    temno said 11 years ago

    Great advice! REally needed this, thanks!

  • RokGear

    RokGear said 10 years ago

    here is a fyi tip for spellcheck if you do not have a PFF or Word Processing Application and you use OE Windows mail box. you can lay out your post in e.mail and e.mail it to yourself Outlook has a spell checker to correct what it sends.

  • MonasMane

    MonasMane said 10 years ago

    I really have to go back and do some major housecleaning. These articles are so helpful!

  • Sun2Create

    Sun2Create said 10 years ago

    Great article. I will need to re-write some things in my shop.

  • banyantreeclothing

    banyantreeclothing said 10 years ago

    This is very helpful. I know that people are impatient (myself included) when it come to being online. I think a good balance is what's important. I am on the other end and feel I don't describe my items enough, so I will be working on that. Thanks!

  • craftsbyposie

    craftsbyposie said 10 years ago

    Very helpful! Thanks Deanna!

  • JunoArt

    JunoArt said 10 years ago

    This is total great, now where do I find info on how to get people reading, I write it all for myself since no one's ever read my blog?

  • pacificadesigns

    pacificadesigns said 10 years ago

    I better get to work on my shop! Thanks for the helpful info!

  • ArtbyCarolSweetwood

    ArtbyCarolSweetwood said 10 years ago

    Wow, good advise. I even think my user name is boring now. I guess after someone actually clicks on your site we should get their attention and peak their interest.

  • lissilulu

    lissilulu said 10 years ago

    Thank you!

  • marciejanedesigns

    marciejanedesigns said 10 years ago

    Great info, thanks for the help!

  • artbysusmitha

    artbysusmitha said 10 years ago

    Thank you for all the information. It truly is helpful! :)

  • wireknot

    wireknot said 10 years ago


  • BethanyOgle

    BethanyOgle said 10 years ago

    Thanks for the article. Makes me rethink a few things.

  • SimplySusanJewelry

    SimplySusanJewelry said 10 years ago

    Thanks for these great tips. Im a newby to etsy and I can use all the help.

  • smilingbluedog

    smilingbluedog said 10 years ago

    This article is so helpful! I appreciate the tips. I waste a lot of time trying to write descriptions, and touching up my bio. Thanks for taking the time to help your fellow Etsy neighbours. :)

  • Hatdiva

    Hatdiva said 10 years ago

    Brilliant and totally to the point!

  • jcgrace

    jcgrace said 10 years ago

    Wow you wrote this almost a year ago and you're still getting great feedback! I will surely take all this info into consideration when working on my listings. Thanks.

  • KelseysKreations

    KelseysKreations said 10 years ago


  • Silverdustis

    Silverdustis said 10 years ago

    I'm starting to get it! Thanks to you.

  • anne48

    anne48 said 10 years ago

    Thanks! I think I'm getting it.

  • alfastudio

    alfastudio said 10 years ago

    Thanks for the great info !!!

  • magicmuse

    magicmuse said 10 years ago

    This is perfect timing for me. I am preparing to open a shop and doing as much research as I can before I upload my first designs, profile, avatar, and policies. Just writing those seems a daunting task! It really is a lot to take into consideration when I look at how encompassing Etsy is, and I want to make the most of it from the beginning; minimizing mistakes I could so easily make. This really helps! Thank You!

  • artworksbycathyj

    artworksbycathyj said 10 years ago

    Thank you! I worry that I don't say enough when actually less is better! That takes a little stress out of listing!

  • jooliciousjewelry

    jooliciousjewelry said 10 years ago

    Your advise is great, thanks! Less is more.

  • ApplewoodHandwovens

    ApplewoodHandwovens said 10 years ago

    Thank you, good simple suggestions and guidelines.

  • goodegear

    goodegear said 10 years ago

    Thank you for advise!

  • dandelionland

    dandelionland said 10 years ago

    Thanks! Very helpful information.

  • DecoupagebyToni

    DecoupagebyToni said 10 years ago

    Thanks so much, this is so helpful. I still haven't had a sale and I'm wondering why. I'll look at everything again. Advice from anyone who has done this awhile is appreciated.

  • norakaren

    norakaren said 10 years ago

    thanks I really apreciate the hints...

  • themefragrance

    themefragrance said 10 years ago

    Helpful to many people!

  • paulinesfashions

    paulinesfashions said 10 years ago

    Thanks so much, Deanna. I really liked the picture you gave as a buyer 'entering my home'. Such good advice and ideas - lots to consider and re-do.

  • AnuraDesignStudio

    AnuraDesignStudio said 10 years ago

    Thanks for the whip and chair. It's so easy to get carried away. Often forget to step into the buyer's shoes.

  • ReneeRobbins

    ReneeRobbins said 10 years ago

    great tips- thank you!

  • exquisiteaccessories

    exquisiteaccessories said 10 years ago

    Thanks so much Deanna, I will be going right through my text straight, away you have given me some ideas to clean out my on line house cheer's :)

  • moderncard

    moderncard said 10 years ago

    Great advice. Thank you!

  • chARiTyelise

    chARiTyelise said 10 years ago

    yea-- Jeanette is a master! i am definitely guilty of carrying on and on at times, i think i am inspired to go and pair down my descriptions. a lot of blah blah blah.

  • knottysleeves

    knottysleeves said 10 years ago

    Great article. As a writer/editor in my "day job" I can't emphasize enough how important it is to spellcheck AND proofread your listings! It's all about putting forth a professional image. When I see a listing with multiple typos and grammatical errors, it makes me wonder how "detail-oriented" the seller is when making their items. ;-)

  • artnomadix

    artnomadix said 10 years ago

    Wonderful to have this kind of info feedback from a buyer ! Thankyou

  • DoolittleJewelry

    DoolittleJewelry said 10 years ago

    Good food for thought...lots of good points....thanks for writing this!

  • bijougirldesigns

    bijougirldesigns said 10 years ago

    Thanks for the tips! All good reminders!

  • bittersweetdesign

    bittersweetdesign said 10 years ago

    great info - thanks for sharing your expertise!

  • sakizome

    sakizome said 10 years ago

    This is brilliant. So helpful. Thanks!

  • TheNightjar

    TheNightjar said 10 years ago

    i have marked this article for sure! thanks for the helpful advice and tips

  • butterflykissforyou

    butterflykissforyou said 10 years ago

    Thanks for the article. It has been very helpful. I'll probably have to go through my things and rethink some of them.

  • ideasthatbloom

    ideasthatbloom said 10 years ago

    Great advice! I'll be renaming some of my items with catchy short titles. You can tell the sellers who have sold at other online sites, because they basically use "tags" in their titles. I like the short and sweet ones. Thanks!

  • esmeraldadesigns

    esmeraldadesigns said 10 years ago

    haha!!! Very good advice ::esmeraldadesigns goes to find whip and chair:::

  • 18ontheAlley

    18ontheAlley said 10 years ago

    great tips! thanks!

  • copperlilly

    copperlilly said 10 years ago

    Great advice!

  • amandarobbins

    amandarobbins said 10 years ago

    Awesome article, but I have to definitely disagree with the title suggestions. You're not going to sell at all if people don't find you through search engines, including Etsy's. Those titles are prime real estate for search engine optimization (SEO), especially because the title of the item becomes part the page title tag AND is marked with the h1 tag in the page. The title and h1 tags are so important, probably one of the most important considerations in SEO right now. Considering etsy embeds the CSS in the pages and uses tables, its even more important to take advantage of those crucial tags since the extra code makes it harder for the search engines to find the relevant content in the page. I always like to put the user's (or in this case, buyer's) needs first when possible, so I agree about keeping things short and clear, but you can't fulfill their needs if they can't find your product. As a buyer I like cute names for products as well, but you shouldn't skip describing the item entirely. There is no reason you can't say "The Juliet - peridot & 14k gold bridal necklace" which would be a lot more helpful to a buyer searching for and scanning your pages for items they want. Etsy is unique in that the search default ranks by "most recent" listings, which is why relisting is important since it keeps your items higher in the list, but outside search engines are more likely to rank by relevancy than by what's recent. Balance is the key!

  • yaffaknit

    yaffaknit said 10 years ago

    I am so thankful to Etsy training team - after all my uni learning I still teachable - that's encouraging :) So helpful! Thanks!!!

  • Gwendolynsdesign

    Gwendolynsdesign said 10 years ago

    THanks! Great tips to keep in mind! KISS - gotta keep that on my desktop! tHAANKSSSS... opps need spell check!!!! LOL

  • DreamingPhoenix

    DreamingPhoenix said 10 years ago

    Excellent article- thank you Deanna! Thanks to Amanda Robbins too. Great info for a newbie like me.

  • Mozo

    Mozo said 10 years ago

    Very informative! I am off to check my words.

  • GoldenSilhouette

    GoldenSilhouette said 10 years ago

    Thanks so much for this's exactly what I've been looking for!!

  • shawndrathea

    shawndrathea said 10 years ago

    There is so much to learn about online sales!thanks

  • yaffa

    yaffa said 10 years ago

    THANKS! go to revise L>>>L...L...

  • lucymaedesigns

    lucymaedesigns said 10 years ago

    seriously, thank you!! I always make the title more about contents. But I'm going to revise them in hopes of better grabbing shoppers attention!

  • pinkiekinch

    pinkiekinch said 10 years ago

    Very helpful, thanks so much. I am a bit of a Ronnie Corbet sitting in a black leather chair! I have a whip and am ready to tame. Shots for online sales are so much different than print or shop display. It's how you manage the change. My brother in law is a brilliant editor, it's getting his time that's the issue. Thanks so much. Pinkiekinch

  • particlesofstone

    particlesofstone said 10 years ago

    amandarobbins has it exactly right--a short catchy title is nice, but functionally we must use words that people will put into search engines to find things like ours. The trick is to find balance so that the titles will be caught by search engines but don't sound like search-engine word-strings. I also don't like that "exemplary description" because it leaves out the exact dimensions of the bowl. I'm a stickler for dimensions. :-) Otherwise, a most helpful article. Thanks!

  • kindregards

    kindregards said 10 years ago

    I have a habit of making a short story long so this is definitely helpful advice! I'm going to have to start trying to rewrite...with a bit more "less is more"! :) Thanks!

  • GracePainter

    GracePainter said 10 years ago

    This was good for me to read up on. Since I'm pretty new to Etsy, I need all the suggestions I can get. Thanks!

  • mulberrymoose

    mulberrymoose said 10 years ago

    great article!

  • loopylocks

    loopylocks said 10 years ago

    If I could "KISS" you to say thanks, I would!

  • ThingsUnseen

    ThingsUnseen said 10 years ago

    Oh Wow..... with article like this in the end of the day if I do not sell anything on etsy I learned heaps for sure. Thank you very much!

  • mycountrytreasures

    mycountrytreasures said 10 years ago

    I am just a beginner at this and this was alot of help. Thank you very much

  • jmliss

    jmliss said 10 years ago

    Helpful, thanks -jml

  • SEOWebDesign

    SEOWebDesign said 10 years ago

    You are very much on target when you say "People have little time and even less patience. Readers want to know “what’s in it for me?” in the first few seconds, otherwise they'll move on." This is a hard concept to convey to Web site clients who want to talk about themselves all over the first page. That is not what a potential customer is looking for. Each visitor to Web site or an Etsy shop or even one item listing, is looking for a product or service that will solve a problem. That potential customer will quickly move on to the next Web site or Etsy shop, etc. if you do not show within at least 8 seconds how you can solve the problem. It takes organization, planning and a lot of work to get this right but the rewards for your work will be there in more buyers and business. Thanks for saying it succinctly and saying it well.

  • brownbelly

    brownbelly said 10 years ago

    thanks for the tips! very helpful indeed!

  • artdelight

    artdelight said 10 years ago

    Very true, thank you. I need to set some time aside and do it right.

  • signsofmylife

    signsofmylife said 10 years ago

    2 heAds are BeTteR than 1 - thAnK yoU

  • unemployeddesigner

    unemployeddesigner said 10 years ago

    Excellent article - I have issues with brevity, so this is good incentive to get over it and shorten the descriptions!

  • coveredinart

    coveredinart said 10 years ago

    thank you very much! I immediately re-wrote everything!

  • FeltandWeave

    FeltandWeave said 10 years ago

    Now totally confused - all prevoius information has been saying to get key words into title and first line of description to come up in google searches and hopefuully get customers inti your shop - if someone googles for black hat are they going to use the search terms 'mohair harrys skullcap'

  • ReluctantChameleon

    ReluctantChameleon said 10 years ago

    Deanna, this was excellent guidance - I'm just setting up my VERY FIRST Etsy shop this week so it's great to learn that clever/cute titles are better (or at least as good as) straight material info - I wasn't sure which to do... Thank you!

  • virsaq

    virsaq said 10 years ago

    Thank you sooo much for sharing this. Sometimes's it's just difficult to keep it short and simple..;) but from now I think I will do just that, esp with the title..:D.

  • moondogtreasures

    moondogtreasures said 10 years ago

    I love simplicity! Trying hard to KISS!

  • bazketmakr

    bazketmakr said 10 years ago

    wonderful tips! thanks so much for sharing them.

  • twocutedollclothes

    twocutedollclothes said 10 years ago


  • Crossmyheartjewelry

    Crossmyheartjewelry said 10 years ago

    Thanks For the article. I started renaming my pieces to actually make it sound more interesting. I still need lot's of help though!

  • pchickki

    pchickki said 10 years ago

    Great tips! Thanks so much for sharing

  • LGReclamation

    LGReclamation said 10 years ago

    Thank you for taking the time to explain those great tips. it is very helpful . thanks again.

  • coeurdepierres

    coeurdepierres said 10 years ago

    I feel a lot better now with my brief descriptions! :) Wonderful article! Thanks!

  • BewilderknitsGwynne

    BewilderknitsGwynne said 10 years ago

    Thanks Deanna. I liked the part about using the white space. I have a tendency in real life to run-at-the-mouth. I should take the written format as an opportunity to slow it down and keep it shorter & sweeter!

  • KempGhaniClothing

    KempGhaniClothing said 10 years ago

    Thanks for the tips.....I'm new to Etsy and the online shop concept so everything's useful. I'd like to generate more traffic through my shop though as well as being well presented when the buyer gets there! Still, 'every little helps'.

  • JudiFitzPatrick

    JudiFitzPatrick said 10 years ago

    Fantastic advice, thanks so much for sharing.

  • JKistlerStudios

    JKistlerStudios said 10 years ago

    Thanks for this great article! I always figured that way of titling items was for "other people", but this made me think I can (and should) do it too! So I went through my shop and redid the titles. At first I was hesitant because of a recent article about SEO. But I figured if I saw two identical listings, I would be far more intrigued to check out the item (and artist) for the one with the more creative, less-cluttered title! So now I'm using my descriptions, tags, and shop announcement for SEO as best I can, and made my shop title and item titles a little more interesting. (I probably still need to tweak my descriptions more!) Hopefully it will pay off!

  • BelladonnasJoy

    BelladonnasJoy said 10 years ago

    Hi Deanna, Thank you for the excellent, professional advice. Much appreciated!

  • reTroReVUE

    reTroReVUE said 10 years ago

    Geez--Thanks! Are there forums where sellers can bounce their descriptions off one another? I Loooooove to proofread and will trade for creative ideas!

  • Rose442

    Rose442 said 10 years ago

    Great article less is better!

  • TurnitoverTreasures

    TurnitoverTreasures said 10 years ago

    Great article! Thanks for taking the time to share!

  • joanfrydenlund

    joanfrydenlund said 10 years ago

    I new and appreciate the great advice. It is a little daunting but I have decided to open the door and then keep improving it. THANK YOU!

  • JackieMello

    JackieMello said 10 years ago

    Great tips - thank you so much. I took a class in Information Design in my undergrad degree but I'd forgotten a lot of what I had learned. This is bringing it all back. I'm just starting out on Etsy, and I love to read this blog. What an awesome cooperative community this is!

  • shepherdsgrove

    shepherdsgrove said 10 years ago

    I'm new to Etsy and appreciate the advice. Making my descriptions and titles catchy is one of my biggest challenges. Having written a lot of scientific reports in graduate school, where my professors took a red pen to anything other than the facts, makes it difficult now to "flower" up my words. But I shall prevail.

  • whiteowl

    whiteowl said 10 years ago

    Thanks for the great advice...very helpful! :) ~Christina

  • DesignzbyCyndi

    DesignzbyCyndi said 10 years ago

    This is great advice! As a newcomer to internet selling I have used some of your techniques for my shop. I try to keep things simple but yet inviting. It is important to keep our customers happy and give them the best details and pictures of our handmade designa. It is beneficial to check out other seller's shops to see how they are offering items and learning from each other. Thanks for your help! Cyndi


    BBJUD said 10 years ago

    Words are not my strong side - so thanks a lot for your generous help !

  • WATTOonline

    WATTOonline said 10 years ago

    Thanks for the advice.

  • ancientfragments

    ancientfragments said 10 years ago

    Very helpful!

  • christinstoufflet

    christinstoufflet said 10 years ago

    This was super helpful! Thanks!

  • Fruitfulhandproducts

    Fruitfulhandproducts said 10 years ago

    Thanks a LLLOOOTTT!!

  • TodoCecilia

    TodoCecilia said 10 years ago

    thank you so much :D I am new to all this and gobbling it all up :D

  • Tina669

    Tina669 said 10 years ago

    Great info, thanks for the help!

  • ottobone

    ottobone said 10 years ago

    Sometimes I forget about all of this great advice... thanks for the reminder etsy!!!

  • evagodeva

    evagodeva said 10 years ago

    Great advise! Thanks so much! Now I have to go back and do some houscleaning in my store, but as usual, sooo helpful!

  • CrossStreetPress

    CrossStreetPress said 10 years ago

    Very 'to the point' and just the advice I need...will now go and amend my shop. Thank you for keeping us all on our toes!

  • anothertimeantiques

    anothertimeantiques said 10 years ago

    a little baffled about the short titles versus important keywords for search engines.

  • MartaWeaverJewelry

    MartaWeaverJewelry said 10 years ago

    Thanks Deanna, I'm so glad I took the time to read your excellent article! Blessings, Marta

  • grannyssquare

    grannyssquare said 10 years ago

    I agree with most of what you said, but, like many others, have questions about the ability of people to find items that just have a cute name vs. key word descriptive titles. Everything else you addressed was great and very helpful.

  • jenningspiper

    jenningspiper said 10 years ago

    This article was so very helpful. Sadly I am guilty of many of the do nots. Writing is not my strong suite but I am hopeful that I will improve and this article has brought me just a little bit closer :)

  • EcoInspired

    EcoInspired said 10 years ago

    Thank you. Easy to read, helpful tips. I'll have a go with my next listing.

  • BeadedJewelryBySusan

    BeadedJewelryBySusan said 10 years ago

    Right on! Excellent advice on writing online. Especially the part about breaking up text, being specific, and keeping it short.

  • CreationsdeFlorence

    CreationsdeFlorence said 10 years ago

    Lots of great advice. I see so many Etsyans who have wonderful, short, witty listings. Now need to apply all this to my listings :). Also, getting Photoshop Elements 7 to improve my pix.

  • SewSpecials

    SewSpecials said 10 years ago

    Thanks. I tend to be wordy, and I'm still not really up and running because I don't know how to do the pictures. Wish I could afford those Photoshop things! I am a Mac 10.4.11 user.

  • yasmintoo

    yasmintoo said 10 years ago

    Thank you, I started off smart and snappy, then forgot to keep it interesting. Extremely helpfu.

  • bittersweetboo

    bittersweetboo said 10 years ago

    wow thanx so much! This is probably the best article I've come across yet :)

  • Mausica

    Mausica said 10 years ago

    Thank you so much! This was really helpful and gave a little insight as what to do and what not to do. :o)

  • AuntHattieCollection

    AuntHattieCollection said 10 years ago

    Great to hear what needs doing!!!

  • davjack

    davjack said 10 years ago

    Wow! Thanks so much...this really helped. DJ

  • eclecticbysari

    eclecticbysari said 10 years ago

    Thanks for the awesome advice. It's interesting how similar writing for marketing and journalism are. When I studied the latter I would apply a lot of the same logic :)

  • Kjmakes

    Kjmakes said 10 years ago

    Cheers this is just what the doctor recommended, for the health of my shop...I will go and try re-write my descriptions.

  • mammysshop

    mammysshop said 10 years ago

    I found this to be very helpful!

  • BigGirlJewelry

    BigGirlJewelry said 10 years ago

    I spent 20 years in retail, so the last place I want to go EVER is the mall. I do virtually all of my shopping (even groceries) online. My biggest pet peeves as a buyer are spelling errors and poor grammar. These mistakes make sellers look unprofessional and uncaring. I figure if a seller doesn't pay attention to those details, what else are they ignoring?

  • DalkullanJewelry

    DalkullanJewelry said 10 years ago

    Many useful ideas! Thanks for the article. I do think giving exact dimensions, and using a title that is SEO friendly is very important, though, as several people have already noted.

  • pinestreetmakery

    pinestreetmakery said 10 years ago

    Great tips! Thanks for the information. I will definitely refine my listings and use more spacing. It seems important to give the eyes a break!

  • ArrayedAndAdorned

    ArrayedAndAdorned said 10 years ago

    That is great! Thanks!

  • ScrapHappieAZ

    ScrapHappieAZ said 10 years ago

    great information I am ready for the challenge, not sure I am able.

  • PatAdamsArt

    PatAdamsArt said 10 years ago

    Thanks for taking the time to spell out all this information. It is very helpful

  • glassymountain

    glassymountain said 10 years ago

    Thanks for the tip. I am slowly getting my shop ready for a grand opening in September.

  • BlessedRepublic

    BlessedRepublic said 10 years ago

    Thank you so much! Very helpful information!Very well put into words!

  • MightyMadgecreations

    MightyMadgecreations said 10 years ago

    Thanks for the helpful tips. I am new to etsy and online sales and am looking for all the help i can get. Thanks again

  • vrixa

    vrixa said 10 years ago

    Thank you so much. Its of great use. Keep going.

  • memories2112

    memories2112 said 10 years ago


  • LondonParticulars

    LondonParticulars said 9 years ago

    Awesome tips, thanks!

  • mruxndesign

    mruxndesign said 9 years ago


  • MossimoL

    MossimoL said 9 years ago

    Great tips! I need all the help that I can get. Thanks so much!

  • notionbyleandra

    notionbyleandra said 9 years ago

    Thanks for the info! Now I got to get started.

  • itsybitsyknitting

    itsybitsyknitting said 9 years ago

    Thanks for the information and great tips! I can definitely incorporate them in my listings.

  • goodegear

    goodegear said 9 years ago

    Nice tips thank you!

  • pollyputsthekettleon

    pollyputsthekettleon said 9 years ago

    Wow, this was written forever ago, but still so useful!

  • MeAndBoo

    MeAndBoo said 9 years ago

    Good advice, am always looking for ways to improve. I find descriptions so hard to write, sometimes they just work, sometimes, not so much!

  • coocolor

    coocolor said 9 years ago


  • birribe

    birribe said 9 years ago

    Very good advice I have to start changing my descriptions

  • DanielMontoyaStudio

    DanielMontoyaStudio said 9 years ago

    Great advice!

  • BlondiesVintage

    BlondiesVintage said 9 years ago

    Thanks for sharing! I tend to be long winded at times w/descriptions..something I need to work on.

  • sacredjewelry

    sacredjewelry said 9 years ago

    Great advice. I usually give my designs names that evoke what the specific jewelry piece makes me feel like (or can make the customer feel like), while keeping in mind the search engines, too. Not an easy task!

  • NanLawson

    NanLawson said 9 years ago

    great advice! and thanks for using my "i love my typewriter" print in the e-mail! so cool!

  • kidgiddy

    kidgiddy said 9 years ago

    thanks - i needed that!

  • forsythecompanystore

    forsythecompanystore said 9 years ago

    another one to mark...I can't keep up with all the changes. I'm off for a new year's cockatail!!

  • SEOWebDesign

    SEOWebDesign said 9 years ago

    EVERYTHING that Deanna writes about online writing is true. Online Web page visitors ARE impatient. Decisions about your Web site, blog or online shop are made within a few seconds. ALSO, including keywords that the search engines use along with your catchy titles and descriptions is very important to the search engines. Using both compelling writing and keywords is difficult and challenging but it can be AND IS done by all larger better web sites. Good article.

  • vixensnaturaljewelry

    vixensnaturaljewelry said 9 years ago

    Thanks! I like the idea of something eye catching and to the point. Very helpful!

  • fuchsiabloomstudio

    fuchsiabloomstudio said 9 years ago

    very helpful advice!

  • smilingbluedog

    smilingbluedog said 9 years ago

    Very helpful tips, Thankyou! I especially like the "KISS" acronym.

  • RoughMagicCreations

    RoughMagicCreations said 9 years ago

    Fabulous writing tips and PERFECT TIMING too -- January 1 and I'm already fired up to freshen up my shop! . Many thanks!!! :)

  • thumbuddies

    thumbuddies said 9 years ago

    Thank you for the writing tips:)

  • KasualBead

    KasualBead said 9 years ago

    I want to thank you for sharing that information. I really need to do a lot of work updating my shop.

  • underhiswing

    underhiswing said 9 years ago

    great tips, thanks!

  • purplepajamas

    purplepajamas said 9 years ago

    Amazing! Thanks!

  • littlestarclothing

    littlestarclothing said 9 years ago

    fantastic tips, thanks!!

  • reinaldovalentin

    reinaldovalentin said 9 years ago

    ADVICE ADVICE ADVICE ! You can never get enough GOOD advice. Thanks

  • WrappedToPerfection

    WrappedToPerfection said 9 years ago

    I'm new to Etsy and this is great advice! I need to go back and review all my items and tweak the descriptions, etc.! Thanks so much!

  • lavendarblue

    lavendarblue said 9 years ago

    Since my things are vintage, in my new shop, think I now need to go back,re-write to describe why I myself love them, to do more than just listing the measurements, colors etc and making a precise description.

  • MelissaCaronJeweller

    MelissaCaronJeweller said 9 years ago

    Thank you, great tips!

  • kittybblove

    kittybblove said 9 years ago

    This article is well written and so helpful. Thanks so much for your knowledge. I'd love to see more articles like this in the future :D

  • sureynot

    sureynot said 9 years ago


  • Lily1010

    Lily1010 said 9 years ago

    You ROCK! I need words that POP and sometimes, when inspired I will establish a listing of words in WORD of terms that might be useful in future listings. The bullet points could be helpful rather then a paragraph of a description. I will attempt this on my next listing. I am getting so excited about all of these great suggestions. One that I may want to add: I feel that one needs to allow time to write the proper listing, take the best photographs, ( I still remain in a critical area in this segment) and spend the time doing research if there are any materials that you are using in which you are unfamiliar, educate yourself as to what they are. I guess I would have to say that you cannot just make a great product. Half of it is the photos, description, and the POP, I should know, I have sold six items since inception. . Thanks for listening/reading anyway! Happy New Year!

  • betwigsandbetrees

    betwigsandbetrees said 9 years ago

    Wonderful words of wisdom. Thank you!

  • zueeuz

    zueeuz said 9 years ago

    Thanks for the advice, off to tame.....

  • willkaystudios

    willkaystudios said 9 years ago

    Very good advice and also the Etsy people who are commenting give extra good advice too, thanks to you all!!!!!

  • CocoHoney

    CocoHoney said 9 years ago

    Thanks for the tips.

  • danceswithclay

    danceswithclay said 9 years ago

    Great tips Deanna. I went through my shop and up dated all my descriptions, leaving spaces between paragraphs. They are so much easier to read now. Thank you.

  • WishesAndSpells

    WishesAndSpells said 9 years ago

    Hmmmm! Sometime you just need someone to state the obvious. Thanks for the tips!

  • coritwss

    coritwss said 9 years ago

    thanks, that's great! I've got some fixin' up to do :)

  • paintingpam

    paintingpam said 9 years ago

    Yeah, I need to write short and to the point for the online audience!

  • DestinysTreasures

    DestinysTreasures said 9 years ago

    Great artical. Thank you:)

  • glassali

    glassali said 9 years ago

    I love reading descriptions that are well-written and fun and show the seller's personality. I have friends who claim they always check out my descriptions just for the fun of reading them. Or maybe they just feel sorry for me. Either way, they need to buy something. :)

  • BeelightfulCreations

    BeelightfulCreations said 9 years ago

    Your article has inspired me to returnto all my descriptions and proof them for brevity and interest. Thanks!

  • BeelightfulCreations

    BeelightfulCreations said 9 years ago

    Oh, and maybe I should proof for spelling and spacing - oops.

  • BeadedTemptation

    BeadedTemptation said 9 years ago

    Thanks for the need info.

  • HazyDaisy

    HazyDaisy said 9 years ago

    Great tips! I didn't know you could create live links in item descriptions, I've started already. I'm going to try for more punchy titles for my items too. Oh yes,and proof read my descriptions too-my typing is atrocious! Thanks so much!

  • mbaengraving

    mbaengraving said 9 years ago

    Very helpful information...

  • faerydance

    faerydance said 9 years ago

    I found this very helpful. Thank you so much!

  • magpieantiques

    magpieantiques said 9 years ago

    "don't drown your clever cut of meat with too much gravy" what an absolutely brilliant phrase! I've filed that in my brain,and will keep it there for daily reference. Thank-you!

  • chikahisastudio

    chikahisastudio said 9 years ago

    Thanks- helpful!

  • designsbycorrine

    designsbycorrine said 9 years ago

    Awesome advice for a new seller. Thank you for saving me from some marketing mistakes!

  • MountainSpices

    MountainSpices said 9 years ago

    Thanks a lot for this article. and God Bless

  • ReminisceWithMia

    ReminisceWithMia said 9 years ago

    Terrific Overview & Tips. Thanks.

  • minusplusminus

    minusplusminus said 9 years ago

    Thank you for useful advice.

  • SimplyByBex

    SimplyByBex said 9 years ago

    I am finding a lot of good information to enhance my etsy shop! Thanks :D

  • ipson

    ipson said 9 years ago

    Thanks So Much! I am New, Get usful information from you. Thank you!D;

  • ReDFindz

    ReDFindz said 9 years ago

    Great info. Thanks.

  • MommyTyme

    MommyTyme said 9 years ago

    Wow.. I have been doing the exact opposite. I had been told to give details and use words that are easily found in the search engines or words that would commonly be used in the search! Thanks for this, I am rewriting tonight!!!

  • gypsyjeweler

    gypsyjeweler said 8 years ago

    Thanks! Its hard to get started on Etsy, so all advice helps!

  • retronoir

    retronoir said 8 years ago

    Very helpful!

  • jaguarlipstick

    jaguarlipstick said 8 years ago

    thanks so much for taking the time to share your advice with us! its easy to be creative but hard to learn how to edit!

  • tammyann343

    tammyann343 said 8 years ago

    You rock!

  • LauraKAiken

    LauraKAiken said 8 years ago

    Deanna, I just read your article and found it most interesting. I have been on Etsy for a good while but always trying to improve. Thanks for the tips! laura.

  • karadanieljewelry

    karadanieljewelry said 8 years ago

    always helpful to have an outside eye, thanks!

  • Noni529

    Noni529 said 8 years ago

    As a newbie on Etsy this advice will be of great benefit to me. Thanks so much.

  • JacquelineJewelry

    JacquelineJewelry said 8 years ago

    Whew! I love your examples of words that POP! I'm still in list mode. Right now I'm finishing photographs, but I see I have to go back and pop up my descriptions and titles.

  • thePieceDeResistance

    thePieceDeResistance said 8 years ago

    Speed Bumps = Pure Genius! Applying that ASAP!

  • larrysleatherwork

    larrysleatherwork said 8 years ago

    Very good. Descriptions I am not good at. Thanks for the help. I'm learning.

  • FantasyJewelryGoddes

    FantasyJewelryGoddes said 8 years ago

    Thank you. I am still learning and so I guess that I need to iron out those "speed bumps" that you refer to lol.

  • forgottenstore

    forgottenstore said 8 years ago

    thanks you very much!!

  • JulianneDesignsSD

    JulianneDesignsSD said 8 years ago

    Great advice before I'm ready to post my pieces for the first time!

  • FlairWares

    FlairWares said 8 years ago

    Points well taken. I have a catalog background, so it's good to re-access my audience. Thank you for the information!

  • ishigallery

    ishigallery said 8 years ago

    Great info, thanks for taking the time to write this!

  • LizzieAndGirls

    LizzieAndGirls said 8 years ago

    GREAT tips and advice! Thanks so much for sharing your expertise. :)

  • Astella19

    Astella19 said 8 years ago

    super helpful :]

  • Plainweaves

    Plainweaves said 8 years ago

    Your advice was very helpful. I am a novice and feel like the elephant in the room. You have told me how but I still don't know where and when. Pat

  • DCFabricArt

    DCFabricArt said 8 years ago

    Thank you for this. I will be opening my shop this weekend and this advice will be very helpful.

  • pachamamalove8

    pachamamalove8 said 8 years ago

    Great advice. Thank you. Very helpful

  • BucksCountyImages

    BucksCountyImages said 7 years ago

    My shop name changed to Gina Waltersdorff Art. I took notes, I read somewhere never write in the first person with I, I will take your advice and go to my 90 items and rewrite in the first person. It was very time consuming to rewrite titles and tags. It took me three weeks at this busy time of the year. As I did this unwanted task, I realized it was badly needed. Thanks for the helpful advise. I hope things will change. I sold two small items in ten months. My art photography sells well at craft/art shows. I know I am buried under 900,000 other Etsy Shops. I don't give up easily.

  • BettysBeadSoup

    Betty Winslow from BettysBeadSoup said 7 years ago

    Good advice! As a professional freelance writer, I wince whenever I see words spelled or used incorrectly and read copy that is blah or confusing. I second the comments about wondering what other details have been overlooked. I would be happy to barter copy edit/spellcheck/grammar tips, if anyone's interested. I'm also up for any comments y'all might have about my shop....

  • customheirloomart1

    Custom HeirloomArt from customheirloomart1 said 7 years ago

    Excellent.Just short and simple...I will see if I can do it.

  • BarkWagFetch

    Ronilee Robbins from RoostingRobbin said 7 years ago

    What a great post - wish I'd come across it sooner!

  • Furnitureandstuff

    Furnitureandstuff from FurntiureandDoodads said 7 years ago

    Deanna, Thanks so much for sharing. This was helpful. Wendy Lannoye

  • ednachueiri

    Edna Chueiri from ChueiriDesigns said 6 years ago

    Thank you. This was very helpful. :)

  • RecastGlass

    RecastGlass Alzaga from RecastGlass said 6 years ago

    Great post! Thanks for sharing.

  • LynnOliver

    Jessica Martin from LynnOliver said 5 years ago

    Thank you for the advice! I am going to work on simplifying my descriptions and see if that helps.

  • Cómo escribir para una audiencia en línea | Etsy habla Español said 5 years ago

    […] de Writing for an Online Audience: How-To de FancyFreeMe, por Paula […]

  • Google said 4 years ago

    Google Below you will find the link to some websites that we assume you ought to visit.

  • Google said 3 years ago

    Google We prefer to honor many other web web-sites around the web, even if they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out.

  • Google said 3 years ago

    Google Here is an excellent Weblog You might Locate Intriguing that we encourage you to visit.

  • Google said 3 years ago

    Google We came across a cool internet site that you could love. Take a appear if you want.

Sign in to add your own