It’s always exciting to be featured on Etsy’s homepage. That golden hour can bring many shop and item hearts, as well as sales. However, “front page” features can be few and far between. But don’t fret! There are many more ways you can be discovered, including Pounce, the Taste Test, the Etsy homepage’s “You Might Like” feature, and Treasuries. Not to mention, your newly listed and renewed items may be found through the sidebar of the Activity Feed of Etsians who have hearted your shop.
Today we’ll look at a simple Google Analytics trick that can help you find which items are being found through various “featured” sections of Etsy.
(If you don’t have Google Analytics installed, start here.)
Step One: Pull up your Top Content report
Within Google Analytics, navigate to Content > Top Content
Step Two: Find the Filter Page field
Simply scroll to the end of your report to find the Filter Page field. Leave the condition as “Containing,” as we want to find URL strings that include reference parameters (which is a fancy word for the characters that appear after your product URL, which indicate where the visitor navigated from).
Step Three: Try a filter
Let’s begin with something we’re all curious about: which of our items are showing up in the Taste Test!
Enter the filter hp_tt_yt in the Filter Page field and hit Go.
Once you get your report, pay attention not only to the items that have been appearing, but other metrics like percentage of page views that come from the Taste Test (expect this to grow over time), and whether Taste Test referrals spend more time on the page, have a higher/lower bounce rate or higher/lower exit rate than the rest of your visits. You may consider optimizing high bounce/exit rate listings with calls to action to explore more in your shop (like “check out matching items [Your Etsy Item URL] or more from this category [Your Etsy Category URL]).
Stats are more reliable as you collect more data, so try adjusting your focal date range to get more data (and better insight) if you’re only receiving a handful of referrals from a given source.
There are many filters you could try. Here’s a cheat sheet for your reference:
- Taste Test: hp_tt_yt (or Home Page, Taste Test, Your Taste; This covers both intial Taste Test and returning visitors’ personalized home pages.) It’s important to include the entire string, as simply “tt” will bring up your URLs that include a double-t in them, (e.g. “mittens”).
- Front Page Treasury: fp_treasury
- Treasury (any): ref=tre
- You Might Like: src=fvitm (for people who’ve favorited items of yours) and src=prvshp (customers who have previously shopped from you)
- Recently Listed: fp_recent
- Pounce: ref=pounce
- Activity Feed: af_new_item
- The Etsy Blog: ref=storque
Happy data mining!
Linda Bustos is an ecommerce marketing enthusiast and author of the Get Elastic Ecommerce Blog. Linda has found a marriage between her passions for art and the Internet with her Etsy shop, RobinHoodCouture.