We all know that marketing and promotion are vital in order to make your shop a success. However, the constant focus on sales, marketing, photography, etc., can start to take a toll on your psyche. It’s easy to get overwhelmed, and often we can work so hard we zap the very spirit that set us into self-employment in the first place. So, my goal today is to remind you that to truly make your shop a success, you need to go easier on yourself, don’t get discouraged when you’re feeling overwhelmed and above all, to remember that you’re not alone. Here are my the top tips I have for Etsy sellers, all from my blog Modish BizTips.
Dealing with Distraction
How can you possibly focus on your Etsy Shop when there’s family and pets and laundry and flickr and sunny days to think about too, not to mention your day job? Phew! I’m tired just thinking about it! It’s easy to be distracted, but to get your business into gear, you need to get on course. If you’re too distracted, pull yourself out of the situation to refocus. Make a list of all your to-do’s (a really big one) to get them out of your head and where you can see them. And above all, don’t be too hard on yourself when you find productivity is just not in your favor. A day of too much distraction can be your motivation to make tomorrow better.
Read on for more tips on dealing with distraction.
Photo by angrypenguin.
Are you Selling Your Creative Inspiration Away?
Turning one of your favorite creative hobbies into an income source can blur the lines between business and fun. What used to be your artistic escape gets tangled up with marketing, money, deadlines, and the constant feeling of needing to produce. Suddenly, it isn’t where you escape to anymore; instead it’s the job you wish you could escape from! It helps to keep a creative pursuit: make things just for yourself or friends, keep some of your favorite thrift finds for yourself. Don’t always gear towards sell, sell, sell. Remember the passion that brought you to your work in the first place and make sure you don’t successfully over-sell yourself into a creative rut. More BizTips here.
Photo by CosmicFirefly.
When you Feel Like You Just Don’t Measure Up
As an Etsy seller, it’s easy to constantly compare yourself to others, as you are literally surrounded by a hotbed of creativity and talent. The more people you discover and admire, the more you may feel like you just don’t quite measure up. But remember what brought you to Etsy — you’re creative and talented too, you have something special to offer that no one else can, and you only have yourself to answer to. Work at your own pace. Realize how much you’ve achieved! Give yourself a moment to feel accomplished and proud of your efforts — you deserve it. And remember, you’re worthy of admiration too. More on this topic.
Photo by MadameCupcake.
Dealing with Competition, Resentment and Your Ego
On the flip side to being surrounded by all those other creative people, you may have moments when you feel jealousy or resentment towards others’ apparent successes. These are moments when you can’t understand why they are getting all the sales and attention, and you’re not. That’s your ego popping in to say “Hello, what about me?” We don’t want to let our egos guide our actions. So, what do you do with ill feelings of competition towards your fellow sellers? How do you quiet the hater voices in your head? You need to stop comparing yourself to others. Realize that you can’t control anyone else’s actions or the success they may receive. Let things go. Find the joy in what you’re doing and try not to let competition and comparison distract you. More words of wisdom on this subject here.
Photo by BigHelmetHead.
Learn to Say No
When you’re in business for yourself, it’s easy to say yes to any opportunity that might help you get more exposure. Saying yes to opportunity is a good thing. But when you say yes to too many things, you may find yourself in up-all-night and tired-all-day zombie work sessions that can lead to burnout. Whether your Etsy shop is your full-time gig or a way to make some extra income, it’s important to find a balance. Weigh what you realistically can and can’t get done depending on your other commitments. Don’t take on too much at once. Don’t feel bad saying no to someone if you need to. It’ll make for a happier, healthier and saner you, which can only benefit your business in the long run. More tips for “When to say yes” on Modish BIZTips.
Photo by shesells.
Well, hopefully this post will be a little morale boost to help keep you going even when the going gets tough. You can catch me over at Modish BIZtips for more creative business tips.