The Etsy Blog

The Numbers Game: Sales per Day

Dear Sellers,

Let’s continue the journey of listening to the stories that the numbers our Etsy shop tell us.  As a review, a ratio is the story that two numbers tell when they are together.  So far, we have explored apopularity ratio called the heart-to-sale ratio and a couple of inventory ratios.  This week, we will explore a ratio concerning your shop’s sales.

Sales Per Day Ratio:

The Sales Per Day Ratio tells us historically how many sales your shop has made per day that your shop has been open for business.

How to Calculate:

Sales Per Day Ratio = (Total sales you have made) divided by (The # of days your shop has been open)

You can find the number of sales you have made by looking on the right sidebar of your shop’s homepage under other items.  You can find how the # of days your shop has been open by first looking at your join date in the info section on the right sidebar of your shop (if you didn’t start selling right away, you’ll have to try to remember when that date was. Or you can go to your Etsy bill to see when you first listed an item).  Go to this website and type in your join date as the start date, today’s date as the end date, and then click the “calculate duration” button. The website will then tell you how many days your shop has been open.  Find a calculator, and take the first number and divide by the second. The number you calculated is your Sales Per Day ratio.

This number tells you how many sales you make per day.  If your number was 3.2, this means that you make about 3 sales per day

Fill your number into these sentences to get your interpretation:

Historically, I have made about _____ sales each day my shop has been open.

During any given day, I will make about _____ sales.

Predicting Your Next Sale:

Sometimes, ratios can attempt to make a forecast or prediction. Let’s try to predict when you will get your next sale.

Next Sale Prediction = (One) divided by (Sales Per Day Ratio from above)

This ratio tells you an estimate of how many days you will have to wait until you receive your next sale.  (Note:  If it is a decimal, you can multiply that decimal by 24 and find out how many hours until your next sale and replace hours for days in the following interpretation).

Fill this number into the following sentences to get your interpretation:

Based on historical trends, I will get my next sale in about _____ days.

As a rough prediction, I will make a sale in about _____ days.


Variables to Consider:

There are quite a few things that could influence the results of your calculations, including the following:

  •  You opened your shop a long time before you actually started selling products.
  •  You have had major rushes on your products and/or extreme sales droughts.
  • Your sales are very sporadic.
  • Your sales come in clusters, where one customer buys multiple items.
  • You may have started or stopped an effective marketing or advertising push.

You can get a more accurate result if you use the date you really got serious about your business.  You could also calculate this ratio for only one month at a time to get rid of seasonable variations.  There are a host of variables and each shop should interpret their data in light of their shop’s exact circumstances.

How to Use This Information:

These ratios can help us evaluate how your shop is doing and help you set goals.  I use this ratio as a daily goal for my shop.  Currently, I make about 2 sales per day.  If I sell nothing or only one item, I know I am behind my average.  If I sell two items in a day, I know I am having an average day.  If I sell more than two items, I know I am having a pretty good sales day.  (Of course, you need to take into consideration how much profit you make on an item and other variables as well).  The prediction ratio can give us an estimate about when to expect our next sale.  We can also set goals for how long it takes our shop to get our next sale and compare our actual results to our goal.

Final Thoughts:

Everyone loves getting a sale!  It is fun and worthy of a happy dance.  Next time you get a sale, remember—there is a numerical story behind that transaction.  Until next time, keep crunching numbers!

For more how-tos about selling, see the Seller Handbook.
  • signsofmylife

    signsofmylife says:

    According to this article I basically suck at selling here on Etsy...

    7 years ago

  • eneefabricdesign

    eneefabricdesign says:

    Because of the title, thought it was about stats for the site, like how many visitors per day month season, new listings day month season, actual sales day month season, sales as a direct results of being a featured seller, finds, in articles, in guides and on the front page frequently and also purchased spots for those who buy showcases. What about the stores that don't make daily sales, which is probably 98% of all stores.

    7 years ago

  • juliebcreative

    juliebcreative says:

    join the club

    7 years ago

  • SmokeyHo

    SmokeyHo says:

    the problem with "numbers" is that I don't deal with them. I deal in the emotion that's put into the item I'm making and the like-minded members in the audience who respond. If I wanted to hawk my wares on the street corner or become rich trying I wouldn't be doing THIS, that's for sure!

    7 years ago

  • clothmothclothing

    clothmothclothing says:

    Interesting approach, and I DO believe there is a lot to be learned from the numbers. What I'd like to see now is an actionable plan for how to interpret, and act on, the information we extract from the numbers.

    7 years ago

  • Vanessa Admin

    Vanessa says:

    Well, I do think this how-to is geared more towards high volume sellers. And that doesn't apply to everyone. Sellers have been asking for seller stats, so while we can't offer that product to you right now, we wanted to just put info out there that may be useful in the meantime. And not every tool is going to make sense for every type of Etsy shop. It also depends on which stage you're at with your business, whether you want it to be a full time job or not, etc.

    7 years ago

  • kitschandcurious

    kitschandcurious says:

    Yes, I was definitely hoping for something more useful! I didn't need a how-to on working out average sales per day! It would be more useful to know the factors that influence the sales figures. Do all sellers with high daily sales numbers list new items daily, for example? Or make treasuries? Or have lots of people who heart their shop? And so on. I don't understand why Etsy can't give stats on stuff like that.

    7 years ago

  • thepairabirds

    thepairabirds says:

    Vanessa, what constitutes a high volume seller? As for the ratio, mine comes out to a sale every 5 days. But, as the article stated there are other variables to consider.

    7 years ago

  • PearsonMaron

    PearsonMaron says:

    Interesting stuff. If people buy multiples in your shop use the number under "my etsy" "sold orders" not the number sold on your public page. I crunched my numbers and it's .9 which is sort of accurate. I don't sell something everyday it comes in waves. I don't think I'm a big enough seller to predict sales yet. Thanks for the article!

    7 years ago

  • Ardene

    Ardene says:

    According to my calculations Christmas will have come and gone before I make another sale. Oh well, I'm gonna make that needlefelted Santa Claus anyway. Since my per day sales are .01 after 137 days on Etsy I'd rather figure what I have made in my 2 sales for a per day average of $1.46 a day. At least that feels better. Luckily I'm not in a position to have to crunch the numbers or stress over them. I just plain enjoy making my products. Thanks for the article.

    7 years ago

  • MyNovember

    MyNovember says:

    I appreciate the effort that went into this article, but I have to agree that I am rather disappointed and underwhelmed. I would really love to see some stats on etsy's sales as a site. I can figure out the 3rd grade level math that went into figuring the ratios in this article, but I cannot figure out for myself how the site is doing, how sellers are everaging overall, and other etsy specific info. Please share more specific Etsy info!

    7 years ago

  • Vanessa Admin

    Vanessa says:

    Charles aka winenutnyc, an admin on the Biz Ops team, does a monthly stats report for Etsy. http://www.etsy.com/storque/search/tags/Statistics/

    7 years ago

  • CricketsCreations

    CricketsCreations says:

    Hi JJM, Is the point of this article to help us keep calm about when our next sale may be coming? To give us perspective? Because that CAN be helpful sometimes, it's true! Like, earlier this week, I was lamenting to my Nicky that I hadn't had a sale in a few days and that I was behind in sales compared to last month. It went like this: Him: "Well, how many scarves did you sell last month?" Me: "23" Him: "And how many so far this month?" Me: "16" Him: "You'll still make it, you have over a week to sell 7 more scarves." Me: "That's one a day--yikes!" Him: "You can do it." Then I went and checked my computer; a sale! Over the next 48 hours I sold a total of 11 scarves. I could have stayed calm. ;) Celeste (Crickets)

    7 years ago

  • JJMFinance

    JJMFinance says:

    Celeste (Crickets), Definately it puts things in perspective. . . I think its use is mainly to use as a baseline and compare your actual results to.

    7 years ago

  • amazongirl1

    amazongirl1 says:

    Reply to the seller "signsofmylife", who states "According to this article, I basically suck at selling on Etsy". Join the club, hon! The only things I've sold here so far were 2 pieces of vintage jewelry, which sold in less than 24 hours. That my be my niche, but I'm trying to explore other possibilities as well.

    7 years ago

  • HomemadeZen

    HomemadeZen says:

    Interesting, although I think it's more useful to people who's been selling for a while rather than newbies.

    7 years ago

  • glassredefined

    glassredefined says:

    Interesting...I'm hopeful that I will one day soon use this article for my personal stats! I look forward to learning and growing!

    7 years ago

  • DaisyChains

    DaisyChains says:

    I'd be a HUGE fan of personal shop statistics that extended beyond basic grade school math as well however, this is a step forward.... Steps are good people, steps are good!! ;O)

    7 years ago

  • MelissasMelange

    MelissasMelange says:

    Is there anything in the works to allow us to track more sophisticated statistics on our sites? I know that Google has an analytic tool that can be used, but I would have no idea how to apply it to the Esty site since it seems to require access to html code.

    7 years ago

  • TwistedDesigns

    TwistedDesigns says:

    Yes, I would love to see where my sales are coming from. I average .3 sales per day, LOL.

    7 years ago

  • DeerMountainWoodArt

    DeerMountainWoodArt says:

    I enjoyed checking this out - I don't know how applicable it is to my store, but it was fun to "do the math"... I really am surprised that I average a sell every 17 days, but okay. Anyway, am wondering why, as I see that you have Google Analytics programmed into every page, we aren't being afforded the luxury that this beautiful tool can supply? Seems like it would be fairly easy to implement being that Google's doing all of the work in crunching numbers and stats? Not complaining, just wondering. I use it for all of my sites - except Etsy - and find it invaluable.. It would be so awesome if we were allowed a little html on the site, but I do understand that this could open Etsy up to some horrendous crashes. So just some data access would be great! =D Thanks for the fun article :0)

    7 years ago

  • WhatAboutTheSTOREy

    WhatAboutTheSTOREy says:

    signsofmylife, I digg you. We suck more. Response to MelissasMelange, we would need some access to the html code. Would love to have it too since we market the hell out of our articles in our website www.whataboutthestorey.com. We'd love to see whether or not our site is actually bringing in buyers -or even visitors- to our Etsy store. Are there any statistic pages wherein we can compare numbers ourselves rather than the statistics being written on articles? Ken

    7 years ago

  • GlassyART

    GlassyART says:

    It's curious to me why stained glass is hardly ever featured as favorites, editor picks or any other promotional help. It's frustrating and I know some other SG artists on etsy feel the same.

    7 years ago

  • rigo61

    rigo61 says:

    Although im sure this article was written with the best intentions...it made me sad!!!! I'll just go and make a fantastic necklace that will take a long time to sell and i'll be happy again. thanks.

    4 years ago