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The Etsy Guide to Showing You Care This Valentine’s Day

Jan 15, 2021

by Katie Hawley

Etsy.com handmade and vintage goods

If last Valentine’s Day feels like a distant memory, take heart. It may have been quite the year but one thing’s for sure: it made us appreciate the people in our lives all the more. (What can we say? We’re suckers for a silver lining.) This Valentine’s Day, even if we can’t hug all of our nearest and dearest in person just yet, we’re getting creative with showing them how much they mean to us—sending faraway friends and family custom care packages, concocting extra-special at-home celebrations, and pampering our pods with personalized finds as delightful as they are practical. Read on to discover everything you need to know to play Cupid like a pro—and don’t forget to show yourself some love, too. 

Get something just for them

Valentine's Day gifts for significant others from Etsy
SHOP (clockwise from top left): Night Sky When We Met personalized star map from WoodLife Prints, from $50; personalized heart lockets from Tom Design, from $34; sterling silver guitar pick from Beach Cove Jewelry, from $40; personalized hex gents’ jewelry stand from MijMoj Design, from $57; love letter blanket from Frankie Print Co., from $159; monogram wool gloves from Talkingloves, $50

A custom-engraved guitar pick for your chord-strumming cutie. A cozy blanket printed with a handwritten letter from the heart. A frame-worthy print capturing a snapshot of the stars on a specific, sentimental night. The sky is quite literally the limit for personalization on Etsy, with sellers constantly surprising and delighting us by incorporating all manner of monograms and special messages into even the most unexpected of items. And when it comes to giving meaningful gifts that leave a lasting impression, it’s those details that make all the difference.  

Tip: When searching for items on Etsy, filter by “Personalizable” to browse pieces designed with customization in mind, and keep an eye out for the “Add your personalization” box on individual listings to share your details with the seller. 

Send love from afar

Valentine's Day gifts for faraway loved ones from Etsy
SHOP (clockwise from top left): Rainbow hand embroidery kit from MCreativeJ, $22; No. 9 Forest II bandana from All Very Goods, $24; Miss You A Latte mug from Parcelly, from $33; personalized self-care spa gift set from Zaaina, $30; Pretend Hug greeting card from Hoopla Love, $4.50; preserved flower bouquet from J. Floranc, from $49

The next best thing to a wrap-your-arms-around-them, lift-them-off-the-floor IRL bear hug? A care package of hand-picked goodies delivered to their doorstep that’s guaranteed to fill them with the same warm fuzzies. From pretty preserved flowers they’ll admire for months to come to an aromatic bath and beauty set filled with all the frills for an extra-luxe at-home spa day, there’s no shortage of thoughtful ways to say, “I’m thinking of you…and I can’t wait to see you soon.”

Tip: Get shipping savvy! If you need a gift delivered fast, be sure to check out the estimated arrival date—conveniently located at the bottom of any listing you’re browsing—for help ensuring your order will arrive on time. You can also search listings by “Estimated Arrival Date” and by “Free Shipping” to find original items that meet your budget and timeline.

Make it special at home

At-home Valentine's Day gifts and ideas from Etsy
SHOP (clockwise from top left): Embroidered chrysanthemum lounge set from Lint & Thread, $119; tulip wreath from Ceci Creations Co., $69; personalized wooden coaster set from WoodLuck Engraved, from $22; custom heart garland banner from Funkissd, from $7; Ultimate Gin Maker’s Kit from Sandy Leaf Farm, $36; wooden tealight holder from Fran Johnson House, $37

If February 14 usually has you clamoring for the hottest dinner reservation in town (and settling for a prix fixe menu at 4pm) consider this: there can be something really nice about an intimate evening at home, and Valentine’s Day is the perfect excuse to shake things up. Set the scene with a heart-shaped tulip wreath and charmingly on-theme wooden tealight holders, then head into the kitchen to whip up whatever tasty treat feels special to you with a homemade cocktail in hand. The best part? The dress code is yours to define, whether it’s glittering headbands and bow-ties or fuzzy slippers and a matching sweatsuit.

Celebrate your unique bond

Valentine's Day gifts for friends, community, and other non-traditional loved ones from Etsy
SHOP (clockwise from top left): Fries Before Guys sweatshirt from Ellie Ellie, $47; California heart ring from Letters to Sarah, $45; Plant-lover DIY Kit from Loop Design Studio, $50; Girl and Dog print from Levy’s Friends, from $26; assorted bath salts from Charm Bath & Body, from $9; medium-roast Guatemala coffee beans from Reborn Coffee, $18

Fact: romantic love does not a valentine make, and after a year unlike any other, we’re recognizing all the special relationships in our lives—from the best friends who have kept us laughing through virtual happy hours to the faithful furry companions who have refused to leave our sides. Whether we’re toasting our book club buddies with a delicious cup of home-brewed coffee or thanking our teachers, mail carriers, and even—or perhaps especially—the pizza delivery gal with a relaxation-ready set of bath salts, a thoughtful token of affection is a heartfelt way to show appreciation for those one-of-a-kind connections. After all, life is too short for just one valentine anyway. 

Tip: Looking for a gift to honor a particular kind of bond? Try describing your intended recipient in your search. Gifts for best friends, gifts for grandparents, and gifts for him, her, and self will help you get the ball rolling, but don’t be afraid to get specific—if there’s a person in your life, there’s something just right for them on Etsy. 

Treat yourself

Self-love Valentine's Day gifts from Etsy
SHOP (clockwise from top left): Love Yourself enamel pin from Alphabet Bags, $11; celestial lingerie set from Jordan de Ruiter, $89; set of three soy travel candles from Candlefolk, $33; custom cookie box from The Chocolate Tortoise, from $32; gold wire heart earrings from Jessica Dubis, from $25; crochet scarf from Renee Originals 1, $25

You heard us: all aboard the self-care train! After all, the longest relationship you’ll ever have is the one you have with yourself—and it’s time to show yourself some of the same TLC you routinely shower upon your friends and family. Whether you’ve been eyeing a pretty new pair of everyday earrings or a super-soft chunky knit scarf, consider this the sign you’ve been waiting for to “add to cart”. Oh, and sweet tooth fans: do yourself a favor and order these cookies, stat! And sharing is strictly optional.

Tip: Thanks to new flexible payment options from Klarna for select items on Etsy, US-based buyers can shop now for all the V-Day gifts their hearts desire and pay for them later (terms and conditions apply). Swoon!

Give a gift card

Gift card options from Etsy
SHOP (clockwise from top left): “I think you’re grate” greeting card from Foxes on Boxes, from $5; vegan lip balm from HoniBeez, $9; African print fabric necktie from Vanessa S., $38; set of two wood grain bear silhouette pint glasses from Vital Industries, $30; self-care journal from Copper & Brass Paper Goods, $10; raw birthstone bracelet from Beny Design, from $20

Sometimes the best thing you can give someone is the chance to pick out the best thing for themselves. If you’re in a time-crunch or just plum present-stumped, an Etsy gift card is a great way to show you care. Print one out and pop it in a greeting card faster than you can say “heart-shaped box of chocolates”—then sit back and watch them thrill at all the treasures they’ll get to discover. 

Need more inspo? Banner from Etsy.
Sterling silver guitar pick, I pick you forever, Hand Stamped Guitar Pick, Playable, Plectrum 24 gauge, Gift for Boyfriend, Him, Husband
Sterling silver guitar pick, I pick you forever, Hand Stamped Guitar Pick, Playable, Plectrum 24 gauge, Gift for Boyfriend, Him, Husband
$39.99 USD
Heart Locket / Personalized Heart Lockets / Engraved Heart Necklace / Heart Locket Necklace / Personalized Locket Jewelry / Bridesmaid MXE
Heart Locket / Personalized Heart Lockets / Engraved Heart Necklace / Heart Locket Necklace / Personalized Locket Jewelry / Bridesmaid MXE
$34.00 USD
Love Letter Blanket: Personalized Gift for Mom, Woven Handwriting Custom Throw for Dad, Mother's Day, Grandparent, Wedding, Anniversary
Love Letter Blanket: Personalized Gift for Mom, Woven Handwriting Custom Throw for Dad, Mother's Day, Grandparent, Wedding, Anniversary
$159.00 USD
Night Sky When We Met Personalized Gift for Men Gifts for Boyfriend Valentines Girlfriend Anniversary Gift Husband Engagement Gift Star Map
Night Sky When We Met Personalized Gift for Men Gifts for Boyfriend Valentines Girlfriend Anniversary Gift Husband Engagement Gift Star Map
$49.95 USD
Personalize Gloves Gift For Mom dia de las madres Personalized Gift For Mom Heart Gloves Gift For Her Monogram Knit Accessories
Personalize Gloves Gift For Mom dia de las madres Personalized Gift For Mom Heart Gloves Gift For Her Monogram Knit Accessories
$50.00 USD
Personalised Gents Hex Jewellery Stand / Watch Display Stand / Birthday Gift / Dad Gift / Gift for Him / Wood watch stand / Groomsman Gift
Personalised Gents Hex Jewellery Stand / Watch Display Stand / Birthday Gift / Dad Gift / Gift for Him / Wood watch stand / Groomsman Gift
$58.28 USD
Miss You a Latte Mug | Cheer Up Gift | Miss You Gift Box | Gift for the Coffee Lover
Miss You a Latte Mug | Cheer Up Gift | Miss You Gift Box | Gift for the Coffee Lover
$33.95 USD
Preserved flower bouquet, dried flower, wrapping flowers, get well gift, anniversary, gift for her, flower decoration, flower arrangement
Preserved flower bouquet, dried flower, wrapping flowers, get well gift, anniversary, gift for her, flower decoration, flower arrangement
$49.00 USD
Pretend Hug Single Card: Blank Inside
Pretend Hug Single Card: Blank Inside
$4.50 USD
DIY Embroidery Kit. Rainbow Hand Embroidery. Beginner Embroidery Stitch Kit. Kid Embroidery Pattern. Nursery Art. Child's Room Decor.
DIY Embroidery Kit. Rainbow Hand Embroidery. Beginner Embroidery Stitch Kit. Kid Embroidery Pattern. Nursery Art. Child's Room Decor.
$22.00 USD
Mother's Day Personalized Self Care Spa Gift | Spa Box | Gift for Mom | Love from afar | Gift under 30 | Godmother Grandmother Sister Aunt
Mother's Day Personalized Self Care Spa Gift | Spa Box | Gift for Mom | Love from afar | Gift under 30 | Godmother Grandmother Sister Aunt
$29.99 USD
No 9 Forest II Bandana
No 9 Forest II Bandana
$24.00 USD
Pink, Peach Tulip Wreath, Valentine's Day Wreath, Spring Wreath, Spring Decor, Front Door Wreath, Mother's Day, Summer Wreath
Pink, Peach Tulip Wreath, Valentine's Day Wreath, Spring Wreath, Spring Decor, Front Door Wreath, Mother's Day, Summer Wreath
$79.00 USD
Wood candle holders Christmas gift Valentines day decor Rustic Wooden heart Decorative tealight candles Wedding gift idea Home decorations
Wood candle holders Christmas gift Valentines day decor Rustic Wooden heart Decorative tealight candles Wedding gift idea Home decorations
$37.20 USD
Ultimate Gin Maker's Kit
Ultimate Gin Maker's Kit
$36.46 USD
Embroidered Chrysanthemum Floral Lounge Set
Embroidered Chrysanthemum Floral Lounge Set
$121.08 USD
Personalized Coaster Set, Custom Wood Coaster Set, Wedding Gift For Couple, Engagement Gift, Bridal Shower Present, Engraved Drink Coasters
Personalized Coaster Set, Custom Wood Coaster Set, Wedding Gift For Couple, Engagement Gift, Bridal Shower Present, Engraved Drink Coasters
$22.00 USD
Personalized Heart Garland, banner, custom, valentines day banner, heart banner, valentines day decor, valentines card, valentine activity
Personalized Heart Garland, banner, custom, valentines day banner, heart banner, valentines day decor, valentines card, valentine activity
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California Heart Place Ring
California Heart Place Ring
$45.00 USD
Slogan Friendship 'Fries Before Guys' Women's Sweatshirt Jumper
Slogan Friendship 'Fries Before Guys' Women's Sweatshirt Jumper
$48.14 USD
Bath Salts | Jasmine, Rose, Eucalyptus & Spearmint, or Lavender
Bath Salts | Jasmine, Rose, Eucalyptus & Spearmint, or Lavender
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