etsy success marketing

Etsy.com handmade and vintage goods

Handmade Cults: An Interview with Douglas Atkin

Douglas Atkin, from Meetup.com, answers Etsy’s questions about networks, branding, and gender in our continuing series, A Dude’s Perspective. Please introduce yourself and talk a bit about what you do at Meetup. My title at Meetup is ‘Chief Community Officer.’ We’re a company that’s all about creating local community offline, around common passions, causes and…

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Etsy.com handmade and vintage goods

A Dude’s Perspective: How to Market to Men

We all know that a majority of the traffic at Etsy is generated by women, and most of the items are targeted to women buyers as well. However, we also know that around key holidays (hello, Father’s Day!), men’s items featured on the front page sell very quickly. To us, that looks like an opportunity…

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