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The Etsy Blog

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How to Write Enticing Item Descriptions

Optimize your shop with effective and descriptive prose in your product listings.

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Your First Sale

You’ve made your first sale! Now what do you do?

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Etsy Success Symposium: Get Found

Learn the art of getting found! Join us on Friday, March 30, for this year’s Etsy Success Symposium and get expert advice on mastering social media.

Etsy.com handmade and vintage goods

How to Create a Cohesive Shop

From banner fonts to photo backgrounds, a unified aesthetic throughout the shop is your most important tool for branding.

Etsy.com handmade and vintage goods

Seller How-To: Fostering Repeat Business

Keep them coming back for more with these tips focused on building a loyal customer base.

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Documenting the Process

Collage artist Traci Bautista draws from her background in graphic design and advertising to provide a unique perspective on creative marketing.

Etsy.com handmade and vintage goods

Putting Your Shop on Top: Etsy’s Most Relevant Search

We’re letting you in on how things work under the hood so you’ll understand some of the mystery of why and how items show up in search results.

Etsy.com handmade and vintage goods

Promoting Your Men’s Gifts for Father’s Day

Father’s Day is just around the bend, and a good gift for men is always hard to find. If you make a unisex or men’s item, make sure you’re promoting yourself now! Here are my top six tips to share your men’s wares with those buying Father’s Day gifts. 1. Tag It Make sure to… Continue reading

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Seller How-To: Participate in Weekend Deals

Each weekend Etsy publishes a Weekend Deals blog post and corresponding Etsy Finds email highlighting different shops with special promotions running over the weekend. All sellers are welcome to get involved and participate should you be planning ahead for a special shop promotion. Each Weekend Deals email carries a theme; for example, the shop promotions… Continue reading

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Holiday How-Tos: Online Marketing Tips

Dear Sellers, Now is the time to organize your Holiday marketing plan! Get out your calendars and start plotting your plan of attack. There’s lots you prep work you can do right now so that you’ll be organized and ready to go for the holidays. The following ideas should help you start thinking about your… Continue reading

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MOO Now Offering Full-Sized Business Cards

Dear Sellers, I love the small MOO minicards, and they certainly have their place, but there are some times when only a standard-sized business card will do. That is why I am so pleased to say that our pals at MOO have now added this option for you. In case you didn’t know, MOO is… Continue reading

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Handmade Cults: An Interview with Douglas Atkin

Douglas Atkin, from Meetup.com, answers Etsy’s questions about networks, branding, and gender in our continuing series, A Dude’s Perspective. Please introduce yourself and talk a bit about what you do at Meetup. My title at Meetup is ‘Chief Community Officer.’ We’re a company that’s all about creating local community offline, around common passions, causes and… Continue reading

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A Dude’s Perspective: How to Market to Men

We all know that a majority of the traffic at Etsy is generated by women, and most of the items are targeted to women buyers as well. However, we also know that around key holidays (hello, Father’s Day!), men’s items featured on the front page sell very quickly. To us, that looks like an opportunity… Continue reading

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Seth Godin on Marketing to the Male Shopper & Thinking Big about Small

Dear Sellers, We are happy to say we snagged an interview with esteemed marketing man, Seth Godin. As part of our series, A Dude’s Perspective, we’re exploring ways to connect with that mysterious creature — the male shopper. Seth offers advice about your indie businesses, how “thinking small is the new big” and Etsy in… Continue reading

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Dispatches from B-School: Marketing Communications, Part 2

Generous Etsian blondechicken is getting an MBA and we all get to benefit from it! Here on the Storque, blondechicken is doing a series called “Dispatches from B-School.” She blogs at Blondechicken.blogspot.com. Here’s her second installment all about your Target Market… Before we jump into the 7 areas of Marketing Communications, it’s important that we… Continue reading