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Summer’s Top Feel-Good Beauty Trends

Jun 20, 2018

by Katie Hawley

The Etsy Trend Guide is a compilation of fresh trends our expert is noticing across Etsy and the beauty industry as a whole: what sellers are creating, what shoppers are loving, and what’s hot right now in the wider market. These trend predictions for 2018 are based, in part, on past top searches across categories on

When it comes to beauty routines, we all have our go-to’s. Whether yours involves splashing some water on your face and swiping on lip balm on the way out the door, or painstakingly perfecting your contour and cat-eye while your coffee kicks in, most of us have an established approach to “putting our face on.” Maybe you mix it up a little with the seasons (hello, summer shimmer!), but for many of us—especially when we’re running five minutes late for work or juggling packing lunches with primping—defaulting to the tried and true is the norm. But don’t lose sight of the purpose behind the products: “Getting ready should be fun,” reminds Etsy Trend Expert Dayna Isom Johnson.

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“Remember when you were a little kid and you broke into your mom’s makeup bag for the first time?” says Dayna. “It’s time to rediscover that joy.” And there’s no easier way to do that than with a fresh (handmade, small-batch, or generally extra-special) addition to your beauty product lineup. From made-you-look floral false eyelashes to superfood-infused body balms, Dayna has rounded up some of her favorite trending beauty buys to scoop up this season. Which one will find a spot on your bathroom shelf?

Painterly tattoos

For those who love to rock big statement jewelry but find themselves feeling weighed down by one too many beads or baubles, a strategically placed temporary tattoo can achieve a similar notice-me effect. And the newest crop of delicate designs to hit the scene offer soft, ladylike options that even your mom can get behind (no biker-chic skulls and crossbones here!). We’re talking dreamy, hand-painted florals and yes, even trendy monstera leaves. Thanks to a virtually endless pool of easy-to-apply temporary options, you can go as bold as you want without committing to forever. Not sure where to rock one? “They’re one of my favorite beauty accessories for music festivals or outdoor weddings this summer,” says Dayna. We’re picturing a flirty strapless dress paired with a full-on floral sleeve or a trail of twining vines.

Crystal vibes

It seems like there are crystals everywhere you look these days, from the shelves of your local coffee shop to the desk of your most straightlaced coworker. But there’s one place you maybe haven’t thought to look for them yet: in your makeup bag. “There are many ways to potentially manifest the healing properties of your favorite crystals,” says Dayna (who also incorporates amethysts into her home decor). “Try crystal-infused serums, gemstone facial rollers, and rose quartz–charged bath bombs.” Whether you’re keen on balancing your chakras or just like the way an agate-inspired bar of soap looks on the rim of your tub (so sparkly!), there’s no wrong way—or reason—to get in on the fun.

Superfood spinoffs

Walnuts. Bok choy. Acai. Every other day, the internet is buzzing about a new superfood to hunt down in the health food aisle and add to your morning smoothie. But if you’ve maxed out the space in your fridge (or you’re more of a cereal person anyway) don’t despair—there’s another way to jump on the superfood bandwagon. “Yes, it’s important to eat your vegetables, but it’s just as important to consider what goes on your body,” says Dayna. And this summer, there’s a new wave of products on the block helping us get our daily dose of vitamins and minerals (or at least smell like we did). Swap your golden milk latte for a turmeric face mask, or channel your favorite vegan sticky bun with a cinnamon-swirled bar of soap—but be warned: No matter how good these little luxuries smell, internal consumption is not advised.

Shower steamers

You know what they say about the best-laid plans. We may dream of long, relaxing soaks in the tub, but most days it’s all we can do to sneak in a 5-minute shower. Still, that doesn’t mean we have to give up on bath time pampering. Enter shower steamers, a lower-commitment take on ever-popular bath bombs. “They’re perfect for quick relaxation,” says Dayna. “Just place the steamers on the floor of the shower and let the aromatherapy go to work.” Choose ones with energizing natural ingredients like dried orange rind and grapefruit for an invigorating addition to your morning routine.

Natural beauty

Especially for the sensitive-skinned or allergy-prone among us, experimenting with new beauty buys is a lot more fun when you know exactly what you’re dealing with, down to the specific ingredients. And when most of those ingredients are things you can recognize and pronounce, and maybe even find in your local community garden? Even better. From flirty cheek stains made from flowers and vegetables to soothing lavender- and chamomile-infused vegan facial mists, products made from primarily natural elements are on the rise. Still not sure if something is right for you? Don’t sweat it. “When shopping for beauty products on Etsy, you’re buying from a real person, which means real transparency,” explains Dayna. “You can ask questions.”

Prediction: embellished eyelashes

We know what you’re thinking: “Whoa” is right. But before you write these off as too much fun, hear us out. “These bold eyelash additions are equal parts whimsical and glamorous,” says Dayna, who has them pegged as the trend to watch for summer 2019. Sprinkled with glitter, sprouting tiny flowers, or dusted with feathers, these eye-popping extensions are perfect for elevating a big-night-outfit or festival look—if not, quite, for a day at the office.

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  • mascollected

    Carol from MasCollected said 2 years ago

    Thank you Katie and Dayna. Here's to summer beauty! Something for every body! I'm enthralled with these great photos and products from all these maker/sellers. Wishing both of you and all featured a very fresh, joyful summer.

  • cfgkyxln

    Leo Nuvunga from AfricanCraftsCenter said 2 years ago

    Beautiful items and selection! Thank you so much!

  • bvysgqdo

    bluewine studio from bluewinestudio said 2 years ago

    Love the selection! I love floral stuffs. Thank you for sharing.

  • TreasuredMemoryLane

    Sujata from TreasuredMemoryLane said 2 years ago

    Ah!! So beautiful! Floral stuff/creations are my favorite. All products look so tempting. Thank you for sharing!

  • jacvacc157

    Jaclyn from Moozega said 2 years ago

    Great selection! Congrats to all the shops featured!

  • DecoUno

    DeUno from DeUno said 2 years ago

    Great finds! Thank you for sharing!

  • gardenmis

    Priscilla from Gardenmis said 2 years ago

    Beautiful trends indeed! Thanks for sharing :)

  • kgarrett1966

    R.M Garrett from ArtisticAcrylics said 2 years ago

    Wow!! I love the pictures of all these beautiful and soothing items from these talented shops. I think in these stressful times we're living in, we could all benefit from these amazing products; and their affordable!!! I think I better get my self-care on! Thank you for sharing this article, and congratulations to all the shops featured!!

  • rellyh

    Relly from RelsFindsNapaValley said 2 years ago

    Wonderful selections of beauty treats... to a relaxed time out. I love the shower steamers from Natural Mystics and all the others featured here.

  • elizabethforster

    elle and belle Forster from elleandbellejewelry said 2 years ago

    Wow, great selections, Katie, and so beuatiful!!

  • bedouin

    Nicole from Crackerjackarma said 2 years ago

    I've bought the best soaps,essential oils and other natural products on Etsy over the years ! the selections just get better and better ~ Cheers to all these beautifying featured shops !

  • msbijouxjewelry

    Cathy White from msbijouxjewelry said 2 years ago

    Love the tattoo flowers. Beautiful beauty trends, love all the natural ingredients, great selections!

  • RandMhandmade

    Renee from RandMhandmade said 2 years ago

    Beautiful item..Congratulations on the review!!

  • Kashuen

    Kashuen Collectibles from Kashuen said 2 years ago

    I like those Painterly tattoos. Thank you for sharing.

  • accentonvintage

    accentonvintage from accentonvintage said 2 years ago

    Great choices! Love them!

  • PokutniaAnna

    Anna from FairyToysWorld said 2 years ago

    thanks for the article. Like all these beauty things!

  • EarthandSkyAlchemy

    Christopher and Amy from EarthandSkyAlchemy said 2 years ago

    Gorgeous collection of pampering products and beauty adornments! Thank you, found some new favorites!

  • pinksnakejewelry

    pinksnakejewelry from pinksnakejewelry said 2 years ago


  • GTDesigns

    renee and gerardo from GTDesigns said 2 years ago

    Sweet product!! Great personal or gifting ideas!!! TFS!!

  • LadyInPurple

    Jennifer Tyson from LadyInPurpleBoutique said 2 years ago

    I love the floral and crystal themes. They are my favorite! Congrats to all the shops that are featured!

  • TropicalGarden

    TropicalGarden from TropicalGarden said 2 years ago

    Wonderful selections for Summer! Thanks for sharing!

  • wcdmz43x

    Kenny said 2 years ago

    Those bath bombs are awesome.

  • serhiytyhchenko

    Serhii Tyshchenko from WoodenTeam said 2 years ago

    Beautiful summer trends .... inspires .....

  • rocketjackprints

    Rocket Jack from RocketJackDesign said 2 years ago

    So many lovely selections!

  • rachbing

    Rachel Bingaman from BingArt said 2 years ago

    Love the color and whimsy in all of these choices. :) Summer fun!

  • sutaszula

    D Buczek from sutaszula said 2 years ago

    Great selection! Thank you so much!

  • ahw2jj3r

    Laila Serera from BlueReedStudio said 2 years ago

    Great finds! Thank you for sharing.

  • hannahpuglover

    Hannah Farr from HannahFarrs said 2 years ago

    Love this, especially the natural make up, always looking for products for my crazy sensitive skin. X

  • rd3w5may

    Serhii Dyshliuk from ChameleonUA said 2 years ago

    Everything is very beautiful, my wife really likes it.

  • tessyulao1

    Terri Yu from TerriYuDesigns said 2 years ago

    Beautiful and love all selections! Great job. Thank you for sharing.

  • marypalmer904

    Mary Palmer from NaturesSoapsBeautyEs said 2 years ago

    Beautiful job on the selection of beauty trends and the pictures are stunning. I have a Soap shop in Easy called Natures Soaps Beauty Essentials. I started making my facial soaps with rice milk regardless of the additive I use like activated charcoal, green clay and others because as any natural product with time it is a natural whitener. The purpose of these soaps is to use products that did not have any preservatives to clear out the oil deposits I was getting under my eyes and forehead. After 4 months I started noticing that the oil deposits were drying up and the tone of my face was more even. I am not making any claims, but my daughter in law who is 35 years old started having similar problems and I gave her the soaps to try and she has experienced the same thing. I am 59 years young and I have combined all the valuable beauty information passed down to me by my Mother and Aunts along with my own research to make my Cold Process Soap. I just wanted to share some of my findings and let you know that you guys do an amazing job with your site.

  • annamilewski

    PrettyRusticWreath from PrettyRusticWreath said 2 years ago

    Thank you for sharing! Now I really want to buy EVERYTHING on here!

  • alisongran

    alison gran from Thespottedpolkadot said 1 year ago

    How much FUN are those embellishments for lashes. Wow I would love to wear these to a festival or event! Thank you for sharing and reminding us all there is a bright and whimsical side to life. I say go for it!!!

  • annamilewski

    PrettyRusticWreath from PrettyRusticWreath said 1 year ago

    Katie, great article! Now I have a lot of shopping to do lol I bought my husband some shower steamers about a week ago and I think this was a sign I need to get my own...among other things 😆 Anna

  • bvysgqdo

    bluewine studio from bluewinestudio said 1 year ago

    Wow beautiful collections. I see everything that i love. Thank you for sharing!

  • viytuyue

    EverydayFolkCo from EverydayFolkCo said 1 year ago

    I like to creat an instant spa with candles. Scented bath bombs, shower steamers and the glow of candlelight. Decadent!

  • michelleslote

    Michelle from shopElixirApothecary said 1 year ago

    Fantastic collection! As a body care and skincare shop owner, I'm so happy to see all these brands being promoted!

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