For her second post in her color theory series, jenlo262 has some recommendations and examples for sellers undertaking the Shop Makeover series. The following article covers color combinations and theory, as it applies to your listings.
Before you can make a sale, you will need to get buyers to look at your art. There’s no better way to entice the browsing customer to click on your image than by keeping it fresh, interesting, and colorful!
For the first image in your listing, I suggest worrying less about what and more about the wow. It’s not necessarily important to capture the whole complete image of your item as long as you get the basics of the item with some colorful artsy flair. How can color make your item pop? Follow these six tricks for a better image and see how these sellers made it work…
- First things first — keep your colors true: Before you start arranging or choosing colors for your background, you will want to make sure you can keep your colors as bright as they can be by building a light box (see Lori’s post here). A box will especially help when trying to keep your whites bright — making your item the center of attention. If you can’t build a light box (or your item is too big, keep it natural by using indirect sunlight. For two-dimensional items, scanners work great too if you have one available.
[crochet pattern by anapaulaoli, yarn by OneSheepHill, bracelet by FancyFreeMe ]
- Contrast – balancing your lights and darks: Keep your item from blending into your background by using dark colored backgrounds for light items and light backgrounds for dark items. Or mix and match!
[earrings by KiwiTreeBotique, mug by misslo, apron by JoyfulAbode]
- A splash of bright color: Keep your listing fresh by increasing your color intensity.
[soap by SudsMuffin, beads by tearose, cuff by NicoleLorentz]
- Using your color compliments: Make your item pop by looking across your color wheel for a background color.
[buttons by frombelgiumwithlove, hairpins by thefunkyfelter, clay pendant by Dirtgirlpottery]
- Using analogous colors: Invite your viewer into your listing with a lovely combination of similar colors.
[earrings by staroftheeast, face wall pocket by amandamoon, ceramic pendant by leapinglizards’s shop]
- An artsy background: Finally, give your listing a little artsy flair with an interesting, unusual, or incongruous background and have some fun!
[earrings by executeme, lariat necklace by 12linden, vintage book by whiteelephantvintage, Green Katamari pincushion by ReFabulous]
If you’re still not sure how to spruce up your listing, try just keeping it simple. The tiny little square that makes or breaks whether you get a shopper in your shop can only hold so much. A solid colored background with a quality photo will make a great lead-in to your wonderful works of art.
Comment below with links to your before and after screenshots from your Shop Makeover improvements! Which of the techniques described here helped you out?