Want a few tips on getting your items featured? (…Not only by other Etsy community members curating their Treasuries, or Etsy Admin, but also all those bloggers featuring Etsy items?) Here are a few tips from the Shop Makeover Series to help make your photos and listings more appealing to curators everywhere!
1. Take Crisp, Clear Photos
Before and After by KreatedbyKelly
While this may be an obvious tip, it’s still worth stating. Crisp, clean photos that show the details and texture of your work can make a world of difference. Make sure your photos are at least 430 pixels wide. (If they are smaller, Etsy will stretch them out to fit in your item listings and this will make them look blurry.) Here are a few great articles that can help you with photography. Put in the time to do some Photoshop touch up if you can’t get a perfect exposure or lighting is tricky— it really counts! There are free tools now too, such as Pixenate.
2. Keep it Simple
Before and After by KarensMonsters
Most featured items have very simple backgrounds that won’t clash with the rest of the curated list or a curator’s site. These types of backgrounds also make your work the star of the photo!
3. Angle & Crop
Before and After by lpdesigns
Before and After by idyllhands
Angles add depth and cropping adds a bit of intrigue; together these make for a detailed and eye-popping photo!
3b. Get Really Close
Before and After by InuInspirations
Look how “up close and personal” InuInspirations gets in this ‘after’ photo. I can immediately see how well made this item is, and in addition, it really makes me want to see more of the product! Experiment with the macro setting on your camera.
4. Steer Clear of Graphics & Text
Before and After by TatteredElegance
Aim for your photos to play well with others. Graphics will make your photos stand out in a way that may not complement the design aesthetic of neighboring items, or the design elements in the curator’s own blog or site. Let your items speak for themselves in your item listing photos, especially the first thumbnail.
5. Take It to the Next Level with Background & Settings
A menagerie of your items in one photo (preferably NOT the first photo) can make it easy for a blogger to write about your work as a whole. (Make sure you note in your item description that this photo is to show a collection, and only one item is for sale.)
6. Live Models
Before and After by forthetiny
There’s something about a living, breathing model (be that adult, baby or pet) that makes a product more relateable (and clickable!). Note in your description that the item is pictured in photo is just a sample (especially if you’re selling something “intimate” like underwear). A great example from Hopeless says, “This item is made to order, you are not purchasing the item on the model.”
One last example. This before and after incorporates a few things we love: model, natural light, cropping and simple backgrounds. Nice work rubypearl!
Thinking about making your item photos easier to feature? Send your before and after pics to our Etsy Shop Makeovers Flickr group.