Shop Etsy

How to Create a Brand Identity for Your Shop

Jan 11, 2011

by Sarah Stearns

Etsy.com handmade and vintage goods

For most people, the term “brand identity” conjures images of multi-national companies and shiny corporate logos. But branding isn’t a marketing strategy that only the big boys should use. Even the smallest of businesses can benefit from a strong brand image.

But what is a brand? It’s the promise that a shop makes to its customers. Your brand tells your customers what they can expect from your products and what differentiates your products from your competitors’. Simply put, your brand is a combination of the image you are trying to project for your business, plus the associations and memories that your customers bring to the table when they encounter that image.

What does your brand promise? What expectations does your customer have for your shop? Are you the innovator, offering cutting edge products? Are you the eco-friendly business that promises a commitment to renewable materials? Do you promise low-cost, high-value items, an intriguing story, or the friendliest customer service? Consistency is key. When you meet your customer’s expectations, you are keeping your brand’s promise. If your customers’ expectations aren’t met, they won’t make repeat purchases or recommend your products to their friends.

Circa Ceramics is an excellent example of branding in action. This shop’s logo, font, and tone of voice support their brand image: functionality, color, and fun.

Our job, as business owners, is to capture what is special about our products and communicate that unique selling position to our target audience with uncompromising consistency.

Define Your Brand

Discovering your brand identity is a process of business-minded self-discovery.

Try asking yourself these questions:

1. What are your shop’s values?

2. What are the unique features and benefits of your products? Why should a customer choose you over another company?

3. Who is your target market? And what do your existing customers already think of your shop? Check out How to Define Your Target Market for more tips. 

4. What do you want your customers to associate with your shop? What are the emotional, somewhat intangible attributes that your customers can experience and identify with?

Little Sapling Toys: This shop’s visual aesthetic and written communication (especially their awesome profile) support their brand’s image: modern, natural, organic, and sustainable. Their brand values are showcased in recycled packaging and participation in their local green power program.

Get the Word Out

Once you’ve defined your brand, try these simple tips to communicate your brand to your customers during each part of a sale.

Before the Sale

1. Get a great logo. Visual design is an important part of brand identity. Choose fonts and colors that evoke your brand. Read The Ultimate Guide to Telling Your Shop’s Visual Story for more ideas.

2. Design marketing materials with your brand in mind. Your business cards, banner ads and promotional postcards should have a visual aesthetic that supports the image you hope to achieve for your brand. Use the same color scheme, logo placement and fonts. Your designs don’t need to be fancy, just consistent.

3. Integrate your brand image across your social media profiles. For example, match your Twitter background and Facebook fan page to your shop’s  banner.

During the Sale

1. Write item descriptions with a tone of voice that reflects your brand’s personality. 

2.Tell the story behind your product and how it relates to your brand values. 

3. Use your photo background and props to help convey your shop’s identity to your target customers.

After the Sale

1. Design your packaging to be consistent with your brand’s personality. A well-packaged item will impress your buyers, turning fans into loyal, repeat customers. And don’t forget that your stamp, sticker, or label is an opportunity to remind your customers of your brand name and shop URL.

2. Branding extends to every aspect of your business, especially customer service activities like answering follow-up emails, shipping, and issuing refunds. As a business owner, you have a great opportunity to build your brand during customer service activities where you have the (rare) full attention of your customer.

A strong brand can be a company’s most valued asset. Brands are based on a promise and built through consistent customer experience. Each customer interaction is an opportunity that can make or break the customer’s relationship with the brand.

When you develop a consistent brand image, your target customers will invest emotionally in your business, become loyal to it, and be your biggest advocates.

More branding articlesSeller Handbook Best-of Archive

Sarah Stearns is a marketing coach and web designer. She works with small businesses to build their brand, engage their customers and increase their bottom line. Sarah enjoys playing Frisbee, eating chocolate chips and encouraging small business success stories. 

445 comments

  • abacusbeadcreations

    abacusbeadcreations said 6 years ago

    Fantastic and helpful article, Sarah! I know I need to work on this and can't wait to get started! Thanks.

  • NaturalPetProducts

    NaturalPetProducts said 6 years ago

    Sarah would love to talk with you, fantastic info. (Katheryn)

  • LucentJewels

    LucentJewels said 6 years ago

    Thanks so much for this article and all the great tips - it's really helpful for someone in start-up mode, like me!

  • necklush

    necklush said 6 years ago

    very very good advice!

  • Colettesboutique

    Colettesboutique said 6 years ago

    Definitely a very informative article. definitely bookmarking so I can re read it again and again...

  • fallingmoss

    fallingmoss said 6 years ago

    very helpful thanks

  • BrookeArin

    BrookeArin said 6 years ago

    I love articles like this. Some of the tips I think we as artists/crafters already innately know, but it's great to see them recommended again and again so we can be reminded to actually put them into practice! Implementing these small changes adds up and makes a big impact.

  • HamiltonBay

    HamiltonBay said 6 years ago

    My background is public relations, marketing and graphic design for major publishers, companies and government agencies - and your advice is "spot on", Sarah! Etsy is a unique venue for self-expression and business-building, and your image as well as service must be top priority. Pay attention to Sarah! ~ Patricia ♥

  • DecadesOfVintage

    DecadesOfVintage said 6 years ago

    This is a very helpful, informative article. Just perfect for the new year. Thanks so much. Nancy

  • DecadesOfVintage

    DecadesOfVintage said 6 years ago

    Patricia, thanks for your perspective as well. Btw, I love your shop.

  • myvintagecrush

    myvintagecrush said 6 years ago

    Great topic, thanks so much for sharing! This is a constantly changing field...

  • theroyal

    theroyal said 6 years ago

    very informative. thank you.

  • GardenAngels

    GardenAngels said 6 years ago

    Thank you for a great and helpful article!!!!

  • beachglassshop

    beachglassshop said 6 years ago

    Excellent article - thank you so much for spending the time sharing with your Etsy friends. Looking forward to more good articles!!!!

  • VeronicaRStudio

    VeronicaRStudio said 6 years ago

    This is a great topic... Thank you so much. Branding is something I really need to focus on ASAP! Thanks for the remainder. :)

  • BingoBox

    BingoBox said 6 years ago

    Good article - Cheers !!

  • monkeyandsquirrel

    monkeyandsquirrel said 6 years ago

    excellent advice and highlighted sellers... thanks!

  • shannondzikas

    shannondzikas said 6 years ago

    Thanks, as I transition into making Etsy my full time job I'll take all the advice I can get! There are always ways to improve.

  • SeeSpace

    SeeSpace said 6 years ago

    Definitely got the wheels turning...

  • ReeCreates

    ReeCreates said 6 years ago

    Great article and advice!

  • yaelfran

    yaelfran said 6 years ago

    fantastic article!!!

  • choisette

    choisette said 6 years ago

    it can be the most fabulous, most innovative product, but without proper branding, no one will notice.

  • vKnit

    vKnit said 6 years ago

    great advice! thank you Etsy!! :) xox

  • shopsouthernyankee

    shopsouthernyankee said 6 years ago

    what a great article... just what i needed to hear!

  • studiopainters

    studiopainters said 6 years ago

    helpful article. thank you.

  • AnniesWearableArt

    AnniesWearableArt said 6 years ago

    A great checklist-thank you! I've been wanting to develop a contest for my shop-and the Makery provides encouragement for us all to include that as part of promotion. It's great to see someone from my hometown of Louisville featured here, too.

  • BubbleGumAndButtons

    BubbleGumAndButtons said 6 years ago

    I love this! I put a lot of thought into this myself. It was fun to share my thoughts with others to see what reaction I would get from them. Some of the faces were priceless. When people stopped scrunching their eyebrows together I knew I had the right one. Now I just have to get my items listed. Ha ha This has been a lot of fun a quite the learning experience. The articles are always helpful and inspiring. Thanks

  • theclassicfarmhouse

    theclassicfarmhouse said 6 years ago

    great info! And a great blog too! Can't wait for the rest of the series :0)

  • FrancesPhotography

    FrancesPhotography said 6 years ago

    Hi, Thank you for this article. It is very important and I, myself like to see a strong label and focus with other businesses. I think about this a lot and this has helped me look into this more strongly.

  • accentonvintage

    accentonvintage said 6 years ago

    Your article and blog are very helpful! Thanks!

  • Earleyimages

    Earleyimages said 6 years ago

    very informative. thank you

  • JudiPaintedit

    JudiPaintedit said 6 years ago

    Thanks... Its a lot harder than it sounds.

  • GoldEgg

    GoldEgg said 6 years ago

    great article for a new shop (like me) thanks!

  • ABeadInTimeJewelry

    ABeadInTimeJewelry said 6 years ago

    This is helpful--thanks.

  • squarepaisleydesign

    squarepaisleydesign said 6 years ago

    This is very helpful. Thanks for info.

  • frommylifetoyours

    frommylifetoyours said 6 years ago

    Thank you for this article, This was very helpful.

  • thepaperpeony

    thepaperpeony said 6 years ago

    great article, thank you!

  • baconsquarefarm

    baconsquarefarm said 6 years ago

    Oh my, alot to absorb in one read, thanks for sharing with all of us.

  • rememberwynn

    rememberwynn said 6 years ago

    Nice article~ thanks for the info :)

  • Parachute425

    Parachute425 said 6 years ago

    Very helpful. Still working on it.

  • DalkullanJewelry

    DalkullanJewelry said 6 years ago

    Thanks for the great advice!

  • LittleWrenPottery

    LittleWrenPottery said 6 years ago

    Great post there's certainly plenty to think about here! Thanks for all the tips :)

  • PaintedHorse

    PaintedHorse said 6 years ago

    Thank you, Sarah. Great information here and heaven knows, I need it!

  • SusanFaye

    SusanFaye said 6 years ago

    Time to revisit the drawing board and see what needs tweaking...These are really great tips.

  • galstudio

    galstudio said 6 years ago

    Thanks for your very helpful information. Time to make more money!

  • StonePaperStudio

    StonePaperStudio said 6 years ago

    Great article with fabulous advice! Thanks!!

  • littleeyedesigns

    littleeyedesigns said 6 years ago

    Great tips on here! Nice to compare what I have already done with what I need to do to continue branding. I think a continuous logo (on FB, Etsy, Twitter, etc.) will be my next step, along with revamping a more consistent, attractive way to ship! Thanks for all the advice, Sarah!

  • carolforsyth

    carolforsyth said 6 years ago

    Thankyou so much for very thought ideas. Any help and suggestions is appreciate. I guess I have lots to work on. Have terrific Tuesday .

  • candacejean

    candacejean said 6 years ago

    Very good things to think about; thank you Sarah. PS. Love the Helvetica Bear!

  • carolforsyth

    carolforsyth said 6 years ago

    Sorry meant (thought out ideas)

  • RubyRedDragon

    RubyRedDragon said 6 years ago

    Wow, the professional expertise here in Etsy does not stop to amaze me :D I need to open a second profile to achieve this with my felt and wool line, I´m afraid, but small steps will get me also where I want to be getting. Thanks a million Sarah!!

  • kristinadutton

    kristinadutton said 6 years ago

    i think great packaging is key, i want to buy an item that is well planned, designed, and of course well made. i've bought several things just based on how well i thought the package design was!

  • syringaspring

    syringaspring said 6 years ago

    It is a journey, and your adviced filled article is much appreciated! Thank you Sarah!

  • SimpleJoysPaperie

    SimpleJoysPaperie said 6 years ago

    Thank you for all the tips. I am constantly trying to work on this.

  • miznovember

    miznovember said 6 years ago

    Fantastic article. This is something that I have been thinking a lot about lately. I'm glad to see this series. It's gonna be very helpful.

  • LoveBeachDays

    LoveBeachDays said 6 years ago

    Thanks for the info it's a great article.

  • Artesserae

    Artesserae said 6 years ago

    Excellent advice -- Thank you!

  • Sugarshoxcrafts

    Sugarshoxcrafts said 6 years ago

    This is one of my ongoing projects in addition to designing a logo. Great advice!

  • sonyarasi

    sonyarasi said 6 years ago

    Very helpful! thank you

  • JessycaRochelle

    JessycaRochelle said 6 years ago

    I'm very glad I read this...thanks so much!!!

  • carlossantiago

    carlossantiago said 6 years ago

    info like this is always very useful. it helps me remember what I stand for in my shop and its purpose other than selling. thank you!

  • FollowMyHeartStudio

    FollowMyHeartStudio said 6 years ago

    Great article! I never understood how branding would work for small business but now I do. It seems like one of the most important aspects of branding is consistency in product line, store design and customer service. Thanks for the info.

  • Pinkpjs

    Pinkpjs said 6 years ago

    Really great tips! Presentation is everything (& of course quality & value)!!

  • odiliafu

    odiliafu said 6 years ago

    Thanks for the very useful advices!

  • SugarCubeVintage

    SugarCubeVintage said 6 years ago

    fantastic advice for 2011! thanks sarah! cheers!

  • SpottedFish

    SpottedFish said 6 years ago

    Great tips, thanks so much for sharing them! Megan SpottedFish

  • JanJat

    JanJat said 6 years ago

    Brilliant advice thanks so much!

  • bowlabeau

    bowlabeau said 6 years ago

    Very helpful! Thanks!

  • Verdurebydesign

    Verdurebydesign said 6 years ago

    Fantastic article. I'm looking forward to some re-thinking. Thank you Sarah.

  • grandmamarievintage

    grandmamarievintage said 6 years ago

    So so helpful. Great tips. Definitely want to do some reworking of my site now. Thanks!

  • aynart

    aynart said 6 years ago

    neato! new year = fresh shop!

  • ClayLickCreekPottery

    ClayLickCreekPottery said 6 years ago

    I think I'm off to a good start what with my etsy shop name being the same as my business name! and I feel my work is a cohesive whole. I'm always learning and putting the information to work. Thanks for more!

  • studio2355

    studio2355 said 6 years ago

    Thanks for this straight forward advice and reminder.

  • brienna

    brienna said 6 years ago

    Very clever! Marketing is something all artists need to learn how to do; as you say so well, consistent brand identity is the way to consistent clients! Love the very clean, sophisticated, and quirky examples, all demonstrating how each unique vision can be best presented.

  • Zozuz

    Zozuz said 6 years ago

    Good tips and just on time! Businesses today live and die by the image they produce.

  • toriska

    toriska said 6 years ago

    Looking forward to this series. I have lots to work on in this respect. I'm gradually getting my photography to the place I want it to be, but I need to figure out a good logo. I'm also figuring out packaging and am happy with where I've come since beginning in Sept.

  • cedarcreektreasures

    cedarcreektreasures said 6 years ago

    Wow! Great info! Thanks for posting this

  • blueorder

    blueorder said 6 years ago

    fantastic tips! i'm on my way to brand :)

  • MysticHillsNgaroma

    MysticHillsNgaroma said 6 years ago

    Great...just what I am looking for...thanks for the help!!!

  • outofline

    outofline said 6 years ago

    Great tips, thanks!

  • CountryCrafting

    CountryCrafting said 6 years ago

    Great article! Thanks for the Great advice!!

  • azulado

    azulado said 6 years ago

    Thank you so much for the great tips!

  • ArtByG

    ArtByG said 6 years ago

    Very helpful and informative article.

  • Simag

    Simag said 6 years ago

    Thank you so much for sharing this article and all the great tips!

  • SarahOfSweden

    SarahOfSweden said 6 years ago

    Thanks so much for the article!

  • kisforkitty

    kisforkitty said 6 years ago

    Great! Can`t wait to start on this. I need help!

  • EvelineDavid

    EvelineDavid said 6 years ago

    Great advice for a beginner like me. Thanks a lot

  • creativebeadz

    creativebeadz said 6 years ago

    just in time for my make-over in progress! thanks

  • monicastevens

    monicastevens said 6 years ago

    Thank you for the helpful advice. It is much appreciated!

  • NoranekoAlley

    NoranekoAlley said 6 years ago

    Very helpful advice, especially for a collective shop like mine. Thank you!

  • StelmaDesigns

    StelmaDesigns said 6 years ago

    This is a great article and I look forward to more installments! Thank yoy!

  • StelmaDesigns

    StelmaDesigns said 6 years ago

    uh.....and thank YOU!

  • weebit

    weebit said 6 years ago

    Thanks for a helpful, informative post. I appreciate the numbered steps and examples. Way to start 2011 off right!

  • OsoVictoria

    OsoVictoria said 6 years ago

    Great article and tips on how to improve a shops image, thanks!

  • thecareerscrapper

    thecareerscrapper said 6 years ago

    great tips! Thanks for sharing them!

  • WrappedToPerfection

    WrappedToPerfection said 6 years ago

    Great article! I've tried to be consistent, especially with color... my favorite is red, so I use red as much as I can and I also put my shop name on photos. Looking forward to the next installment... so much to learn and do!

  • BlueForestJewellery

    BlueForestJewellery said 6 years ago

    Great tips and lots to think about. I love the idea of your brand being a promise to the buyer, and that toy can make sure that promise is kept - great stuff!

  • gigigallery

    gigigallery said 6 years ago

    Nice tips, thanks! Keep em coming...

  • ccommeca

    ccommeca said 6 years ago

    thank you, great tips!

  • reimaginedtreasures

    reimaginedtreasures said 6 years ago

    Great article! I just changed my avatar and banner. I would love feedback about whether you think it's a good fit with my items. I also pulled 10 things today--"off the shelves"--that I didn't think reflect my brand anymore. AND changed my shop name under my shop name...not as sure about that though. :)

  • BaysideGems

    BaysideGems said 6 years ago

    So much to think about-- and do!

  • iloveswift

    iloveswift said 6 years ago

    Thank you! Can't wait for the follow ups to this. I'm making this year my action year for sure! Carrie

  • crochetedbycharlene

    crochetedbycharlene said 6 years ago

    It's given me a lot to think about. Thanks for the great advice!

  • WinchesterLambourne

    WinchesterLambourne said 6 years ago

    Great article! I love to see graphic design mentioned.

  • Sweetybird09

    Sweetybird09 said 6 years ago

    Thanks for all the information!

  • Soniaymonica

    Soniaymonica said 6 years ago

    Wonderful, I'm off to work. I've been procrastinating all of this, not wanting to commit. Time to just go with it.

  • ZULYA

    ZULYA said 6 years ago

    Thank you! Good advices!

  • timor

    timor said 6 years ago

    :)

  • ragsbysockmonkey

    ragsbysockmonkey said 6 years ago

    All great things to renew my sense of focus and grow my shop for the new year. Yes yes yes!

  • spiritcleanslate

    spiritcleanslate said 6 years ago

    I just printed out the pdf and can't wait to grab a cup of tea and absorb. Great timing after the holidays to get refreshed in the shop. Thank you

  • OdodoOriginals

    OdodoOriginals said 6 years ago

    This is a fantastic article. I was guilty of thinking about branding as something "big companies" did, but over the last few months I've made a consistent effort to brand myself (building a website, settling on a logo, etc.) Love these series!

  • AlexisBrookeLane

    AlexisBrookeLane said 6 years ago

    Thanks so much, this advice helps a TON!

  • LaurenBPhotography

    LaurenBPhotography said 6 years ago

    I love how simple you make this - broken down, step-by-step, how to on branding yourself. Thanks for all the valuable info. Good Luck and Take Care.

  • littlelordmars

    littlelordmars said 6 years ago

    Great article! Thanks! :-)

  • breitenbach

    breitenbach said 6 years ago

    This is something I have started working on... BreitWerks - Whoot!!

  • laughingdogdesign

    laughingdogdesign said 6 years ago

    thanks, Sarah, for your great advice!

  • creativecarmelina

    creativecarmelina said 6 years ago

    WHAT GREAT ADVICE....I JUST FINISHED REVAMPING MY BLOG AND ETSY BANNER....THEY MATCHED BEFORE..AND THEY DEFINITELY MATCH NOW AS WELL! THANKS FOR SHARING! CIAO BELLA! CREATIVE CARMELINA

  • meaicp

    meaicp said 6 years ago

    Thanks for the great tips! 2011 is going to be a great year. I can feel it!!!

  • artsongjewelry

    artsongjewelry said 6 years ago

    Yours are truly words of wisdom. The easy part is creating a product you are passionate about. The hard part is tying together everything to make your shop/brand unforgettable.

  • cajunteacher2

    cajunteacher2 said 6 years ago

    I am so nieve on all this...

  • LionLambStudio

    LionLambStudio said 6 years ago

    What great information! I wish I could hire you!

  • tandcfinegoods

    tandcfinegoods said 6 years ago

    What great info! I need to work on my branding and marketing - that's my shop's #1 new years resolution!

  • jasminzorlu

    jasminzorlu said 6 years ago

    Thanks so much for making a series on making over your shop, Etsy! You just inspired me to finally take the plunge and focus on cashmere hand-draped hats. I've been wanting to do this for a while! Meeting with a designer this week to work on my logo. Meeting with another friend to work on our vision boards for 2011. You are my true inspiration, Etsy!

  • ellesbeads

    ellesbeads said 6 years ago

    Can anyone tell me how to download the PDF for free? I'm being told I have to pay for a Scribd subscription in order to do so, and I have no interest in that. Thanks.

  • Katexpressions

    Katexpressions said 6 years ago

    Thanks so much for this article and the time and work that you have put into the many articles that we all benefit from. I really appreciate it!

  • LovelyNestDesigns

    LovelyNestDesigns said 6 years ago

    such great ideas and things to think about. Thank you!

  • craftincrystal

    craftincrystal said 6 years ago

    Thanks so much!!! I have such a hard time with this, determining what things should look like...updated my blog and etsy to a "new look" a few months ago, but now I'm wondering if I've done enough, or if I even like it (lol!), or if there are other ways to improve this area. Thanks for sharing...you've got me thinking again! :)

  • babylaughs

    babylaughs said 6 years ago

    Great article! Thank you!! I'm fairly new to all of this, and would LOVE if someone had a few minutes to look over my shops and give me some constructive criticism. babylaughs DreamerCreations Thank you!!

  • ChrissyAnnCeramics

    ChrissyAnnCeramics said 6 years ago

    Great article! Thank you for all the great info! I look forward to the next few follow ups! Cheers to 2011 everyone! xo

  • BridalJewelry4u

    BridalJewelry4u said 6 years ago

    Great article! I really need to work on my branding!!

  • maboue

    maboue said 6 years ago

    What a inspiring article, makes me want to brand it all... My shop, my life, my house! Thank you!

  • ValsArtStudio

    ValsArtStudio said 6 years ago

    Thank you for sharing your insite and wisdom, Sarah. I think these sorts of articles are what makes being a part of etsy so beneficial. Truly a great site in so many more ways than one! x, Val

  • amstudioartanddesign

    amstudioartanddesign said 6 years ago

    Thanks so much for this article!

  • amstudioartanddesign

    amstudioartanddesign said 6 years ago

    Thanks so much for this article!

  • Funkyfrogg

    Funkyfrogg said 6 years ago

    Great advice. A great reminder of all the ways we can get our brand across. I definitely need to review my overall brand identity and answer those 4 questions. Thanks for the article, can't wait for the next one!

  • IntentionallyMe

    IntentionallyMe said 6 years ago

    Great info !! thanks a lot ! Happy sales everyone !

  • JacquelineJewelry

    JacquelineJewelry said 6 years ago

    Great advice. I just got a mentor who is helping me to brand my shop. We're working on everything from section names to titles to photographs and more. I can't thank her enough for donating her time in this way. I have been working on my shop with her suggestions and I can already see a difference in my views.

  • weaverwood

    weaverwood said 6 years ago

    Good advice, Thanks

  • AngelinCHINA

    AngelinCHINA said 6 years ago

    very very good advice!

  • Zeedubya

    Zeedubya said 6 years ago

    Thanks so much for this article. I am actually in the process of revamping my site. Starting with the banner. I need all the help that is offered. :)

  • scrollybits

    scrollybits said 6 years ago

    This is fabulous - thank you for being so generous with your expertise. It's exactly what I need to help me look at my shop and make it better. Happy New Year!

  • whimsypics

    whimsypics said 6 years ago

    <--thinking I should change my avatar to the one I purchased to match my banner.

  • EvesLittleEarthlings

    EvesLittleEarthlings said 6 years ago

    Each Customer interaction is an opportunity. So true and I need to learn more about taking advantage of the opportunity!!

  • SheilaOx

    SheilaOx said 6 years ago

    Wonderful info! I am looking for to reading more on your blog!!!

  • emylidahlia

    emylidahlia said 6 years ago

    Definitely been noticing that I'm more likely to keep browsing a shop if the seller puts a specific tone into their description of the item. It makes it more fun to read and gives more of a feel for the brand. I need to work on that! Thanks for the tips.

  • ChrisWDesigns

    ChrisWDesigns said 6 years ago

    Great helpful and practical advice that is actually do-able!

  • thevintagevanity

    thevintagevanity said 6 years ago

    super helpful! ready and excited to build my brand!

  • Fedora

    Fedora said 6 years ago

    Clear and simple advice - Thanks!

  • iceboxgems

    iceboxgems said 6 years ago

    Thank you for this great article. Lots of valuable information to digest and get to work on!

  • denisefike

    denisefike said 6 years ago

    All good advice, yet, Art is a tough sell.

  • turtlepower2u

    turtlepower2u said 6 years ago

    THANKS FOR ALL YOUR HELPFUL TIPS!!!!!

  • sparkleandstorm

    sparkleandstorm said 6 years ago

    I just started with handmade jewelry and find it difficult to set my shop apart and develop my own brand. thanks for the advice :)

  • TruEnglishDesigns

    TruEnglishDesigns said 6 years ago

    Thank you for the advice!

  • camillechung

    camillechung said 6 years ago

    Great article. As someone who specializes in branding and identity development I can only agree with Sarah's points. I often see very cluttered non cohesive branding efforts. A strong brand is often based on simplicity. Something many tend to often forget or oversee. January is a great time to start rewamping your brand and your look for the rest of the year!

  • arjunajewelry

    arjunajewelry said 6 years ago

    Great post! Thank you!

  • Rosalinart

    Rosalinart said 6 years ago

    Thank you so much for the advice, I do something almost every day to develop a unique shop, I found your tips very helpful and I do have great expectations for my shop this year, it has to happen, I want to and I will put all my effort in to developing my own brand, thank you. :)

  • TakeYourPicture

    TakeYourPicture said 6 years ago

    Wonderful article and I think that is very important define a brand. I have a shop of digital works (ATC,ACEO,tags,Banners and more),and on Etsy there are many shops that create graphic works and is not easy !!! But all my customers choose Take Your Picture over another company because all my works are: - in high quality (for print and web); -is very fast in delivery; - I love help my customers to create their projects; -the price is very affordable. -in my buyers I find new ideas and create and create for all them! The true value of T.Y.P. is the kindness with my buyers. I want that all my clients remain satisfied with their purchase,for me is very important! I love read mine feedback this is the great satisfaction for me. And If anyone have need help for create a new banner,digital projects etc..,now Take Your Picture help all of you. Thank's again for this article.!!!! Sincerly T.Y.P.

  • twigandleafbotanical

    twigandleafbotanical said 6 years ago

    great article-thank you for sharing!

  • fallawake

    fallawake said 6 years ago

    Thanks for the wonderful article and reminder to stay true to yourself - whomever that may be! The unique personalities of each artisan is what makes Etsy so amazing.

  • BatesMercantileCo

    BatesMercantileCo said 6 years ago

    always great to hear another marketers advice- guess i just need to apply what I've been doing for my customers for years, to our new etsy venture. just in the process of taking some of these steps. Thanks for sharing your thoughts.

  • nancynelsonjewelry

    nancynelsonjewelry said 6 years ago

    great article--Thank you!

  • homemadehandmaid

    homemadehandmaid said 6 years ago

    That was great! I added a message now to my header... that I think reflects the views and purpose of my shop!

  • amazey

    amazey said 6 years ago

    Great article. Thank you!

  • ShadowDreaming

    ShadowDreaming said 6 years ago

    very excellent advise! I can see I have lots of work to do :)

  • TerraRed

    TerraRed said 6 years ago

    Very interesting article, Thanks so much.

  • NiceAssets

    NiceAssets said 6 years ago

    Thank you for this article. I've been working on adding inventory and sprucing up my shop - I will be using some of the good advice you have to offer.

  • aMUSEyourself

    aMUSEyourself said 6 years ago

    I haven't been a seller on Etsy for very long, but I've already realized that I would like to recreate my brand and image, starting with logo... thank you for the insight!

  • iTagStudios

    iTagStudios said 6 years ago

    This is just what we're looking for!! We're already in the process of a remake on the shop (check out the new avatar), and we really need to focus on making a strong brand statement, to keep us on the road we've chosen (we're prone to wander about, we have so many ideas!!), and to help our customers know us better. Thank you a thousand times over...

  • amradesigns

    amradesigns said 6 years ago

    Great advice! Thank you so much. This year will be all about developing our brand

  • inkandpaperarts

    inkandpaperarts said 6 years ago

    Great article, can't wait for the rest of the series. Please include tips for us food sellers as well! My store could use a facelift, perhaps I'll contact you and we can figure out how to take this business to the next level!

  • mountaincreekgift

    mountaincreekgift said 6 years ago

    This is very helpful! I have been working on this a little bit myself. I just got a new banner from a wonderful designer here on Etsy, and I'm trying to streamline my photographs, labels and packaging to all fit in with the natural, organic, handcrafted, rustic elegance that is the feeling I'm going for in my shop. Thank you so much for the great advice, and I can't wait to read the next parts of this series!

  • LaBellaTerra

    LaBellaTerra said 6 years ago

    So much wonderful information! Thank you!

  • takokids

    takokids said 6 years ago

    Thank you! I learned so much!

  • takokids

    takokids said 6 years ago

    Thank you! I learned so much!

  • candyflora

    candyflora said 6 years ago

    Thank you I learned some thing

  • loveinbloomboutique

    loveinbloomboutique said 6 years ago

    Yay! It's nice to know I'm headed in the right direction. I just added a couple of things to my to do list. :) Thanks for a great article!

  • vitariz

    vitariz said 6 years ago

    Oh wow! Exactly what I needed to reorganize my store. Thanks for the advices.

  • sundryblossoms

    sundryblossoms said 6 years ago

    Word:)

  • BelieveJewelrySupply

    BelieveJewelrySupply said 6 years ago

    Nice information. Thanks.

  • sundryblossoms

    sundryblossoms said 6 years ago

    Now... hop to it people!

  • HedonismsCloset

    HedonismsCloset said 6 years ago

    Thanks for the advice. Branding is key!

  • vintageno35

    vintageno35 said 6 years ago

    It was a wonderful article. I look forward to following your blog.

  • BreatheCouture

    BreatheCouture said 6 years ago

    Thanks Sarah! Very informative!

  • newwavenatives

    newwavenatives said 6 years ago

    awesome advice! merci

  • makingtimetc

    makingtimetc said 6 years ago

    Very helpful and relevant article. I will be working on this in 2011. Thanks!!

  • lookmean

    lookmean said 6 years ago

    So much to do! So little time! :) I'm glad you're putting out all this great information. It's much appreciated.

  • FreshRetroGallery

    FreshRetroGallery said 6 years ago

    Sarah, I love observing the wide variety of branding at etsy. Thanks for pointing out ideas to get there and the importance of integrated marketing.

  • TeardropHankys

    TeardropHankys said 6 years ago

    I'm working on a design job in LA and can hardly wait to get started working on the marketing end and branding of my Etsy store when I'm finished. It's very exciting and challenging for a non computer age shop owner! I'm excited and love the wonderful advice Etsy shop owners are sharing...this is the year to make it happen !!!

  • daytonmarie

    daytonmarie said 6 years ago

    Thanks for the great advice. I am needing to figure this out for my shop and you gave some great pointers to help me out.

  • EverythingBlooms

    EverythingBlooms said 6 years ago

    Sarah!! Thanks so much for this needed advice!! I'm doing a total shop makeover and this information is great! Now I'm obsessed with your blog!! Thanks again!

  • piecesofelises

    piecesofelises said 6 years ago

    Thank you for this article! Loved the examples of shops that are doing the right thing! And thank you for the "DIY USP ASAP"!

  • renegadeperceptions

    renegadeperceptions said 6 years ago

    I really enjoyed this article. I think I need to write down (print!) all these ideas and put them into action.

  • chifinds

    chifinds said 6 years ago

    This is great! Keep more info like this coming! :D Looking forward to this series of articles!

  • CalienteJewelry

    CalienteJewelry said 6 years ago

    Great article! Thanks for the tips!

  • HappensByDesign

    HappensByDesign said 6 years ago

    Lots of good tips and helpful advice! Thank you!

  • ladyrachelscreation7

    ladyrachelscreation7 said 6 years ago

    Sarah, Many thanks for the wonderful article you put together. The steps are concise and easy to follow. We can all certainly learn a lot. Again thanks for the valuable information. Have a great New Year, Christine

  • alopexia

    alopexia said 6 years ago

    Nice article since I just invested in a cute little image image for my brand by the very talented Anneke at http://www.etsy.com/shop/annebeestje. I had to give her some love for her great work!

  • rolanddesigns

    rolanddesigns said 6 years ago

    taking note...I had been tinkering with some of the same ideas......this confirms it, and I need to start a to do list, and work my way through...

  • OrotSavyon

    OrotSavyon said 6 years ago

    great posts. will considering it when redesigning my logo

  • tuckooandmoocow

    tuckooandmoocow said 6 years ago

    Thanks so much for this article! Branding is something I've personally found difficult...and then one day someone said that I already had a brand and they always knew it was mine when they saw one of my pieces. Maybe now it's a matter of understanding the brand I've created, haha. Thanks so much for the helpful tips and great advice.

  • BlowingSandsGlass

    BlowingSandsGlass said 6 years ago

    Interesting article. Since I'm a glass artist I've been puzzling over the "packaging" area of branding. I don't have breakage because I pack carefully. How best to to add branding/personality to carefully wrapped and keep the packaging affordable for customers?

  • sarahmarieG

    sarahmarieG said 6 years ago

    Great article, bookmarking to look back on as I work on developing my shop and identity.

  • orrjessica

    orrjessica said 6 years ago

    thanks i will work on some of those ideas. My shop def needs a more consistant look. and i'm going to work on my listings

  • ForsythiaHill

    ForsythiaHill said 6 years ago

    Perfect examples to illustrate your points! THANKS!

  • NicePots

    NicePots said 6 years ago

    Etsy is great for the amount of freedom we have to do all of these personal things for our shops. Thanks for reminding us of all we can and should do to stand out.

  • rebeccasaix

    rebeccasaix said 6 years ago

    Great article, will get to work on it.

  • BOiS

    BOiS said 6 years ago

    thank you! i had fun reading the article. of course, it's helpful as well!

  • crossstitchstreet

    crossstitchstreet said 6 years ago

    I'm a new Etsy shop but have had a brick and mortar shop for thirty years and you have reminded me to re look at our branding and give a tweek here and there , a well written article. Thanks

  • vintageprecious

    vintageprecious said 6 years ago

    Wonderful! Thank you, off to look at your Makery blog! ♥

  • HandmadeHandsome

    HandmadeHandsome said 6 years ago

    Excellent post, thank you.

  • MadebyLinLin

    MadebyLinLin said 6 years ago

    Great to consider when designing logo! Thanks :)

  • aveshop

    aveshop said 6 years ago

    Thank you for your support.

  • sandytoz

    sandytoz said 6 years ago

    Thanks, can't wait to read the series! Newbie on etsy!

  • Shadowpuppets

    Shadowpuppets said 6 years ago

    I'll think about its brand. This is important. Thanks for the directions

  • TallRabbit

    TallRabbit said 6 years ago

    I have some branding but I think I need to extend it to all areas. Thanks for making me think about it!

  • niraschwartz

    niraschwartz said 6 years ago

    Thanks for the shop makeover tips. They are very useful.

  • JannyL

    JannyL said 6 years ago

    In process! There's SOooooo much to learn! Thanks!

  • AFLEBijoux

    AFLEBijoux said 6 years ago

    Many Thanks for this Sarah. It would be great if you could have a look at my shop and make some recommandations. Best, Oukassa

  • gazellejewelry

    gazellejewelry said 6 years ago

    ♥.•*¨`*•♫.•´*.¸.•´♥.♫.•´*.¸.•´♥ THANKS !!! FOR THE GOOD ADVICE!! ♥.•*¨`*•♫.•´*.¸.•´♥.♫.•´*.¸.•´♥

  • StudioConestoga

    StudioConestoga said 6 years ago

    Fantastic advice! So detailed no fluff! Thanks!

  • FTHWRKS

    FTHWRKS said 6 years ago

    This is a great article and it's right in time with what we are planning to do this year with our store - full on revamp of what's important! Keep up the great work :D

  • wearaddiction

    wearaddiction said 6 years ago

    love this article. can't wait for the second one. thanks, it's always good to read great advices & understand what are you doing well, where can you improve, etc, etc

  • AlphabetMonkey

    AlphabetMonkey said 6 years ago

    I am looking forward to learning more. Already have a talented etsy seller designing me a new logo , card etc. I have also focused on just boys items to create a niche for myself. I love all the help we get here at etsy!!!

  • faithnhope10

    faithnhope10 said 6 years ago

    Thank you! I love getting new, great advice. Every bit helps. Thank you again.

  • CenterlineDesign

    CenterlineDesign said 6 years ago

    Great timing on this series-exactly what I need right now. Thanks!

  • CenterlineDesign

    CenterlineDesign said 6 years ago

    Great timing on this series-exactly what I need right now. Thanks!

  • PeaceToPieceQuilts

    PeaceToPieceQuilts said 6 years ago

    Important to be reminded of the basics when marketing. What I may think is obvious about my quilts, may not be to the average person visiting my shop. Excellent ideas about how to be seen and remembered. Thanks for the assistance!

  • AdeloCreations

    AdeloCreations said 6 years ago

    Great Topic, serious advice, it is good to know, though it takes time to choose what works better for you. To make your brand reflect what you really are and want is a constant challenge...

  • isamocrochet

    isamocrochet said 6 years ago

    gosh - so much think of now, thank you so much for directing me - I hope this can help me! :)

  • artofisaac

    artofisaac said 6 years ago

    Good advice to put into action. Thanks.

  • HeadsUpGirls

    HeadsUpGirls said 6 years ago

    Great article for January. So much practical advice & I can't wait to get busy working on all of it. Thanks so much!!

  • Toodlesbynadia

    Toodlesbynadia said 6 years ago

    This is a great topic. I try to use these principles in my shop and in my mobile shop when I attend festivals. I like for people to see consistency when they shop with me either in person or online. Thanks a bunch!!!

  • AutumnLeavesJewelry

    AutumnLeavesJewelry said 6 years ago

    going to read again after more coffee, thanks so much for all of this wonderful information

  • RenataUniqueGifts

    RenataUniqueGifts said 6 years ago

    Great advice perks up my energy. Hard to wait for next tips. Thank you a ton and eight grams! :)

  • YOURDAILYJEWELS

    YOURDAILYJEWELS said 6 years ago

    Great article and perfect timing for tweaking 2011 business plans. Thank you for this motivating piece.

  • FernHollowFinds

    FernHollowFinds said 6 years ago

    Very informative article with great advice, just what I needed to start the new year off. Thanks!

  • LucysCottageCrafts

    LucysCottageCrafts said 6 years ago

    Thank you, looking forward to the next one.

  • AllthingsWood

    AllthingsWood said 6 years ago

    Great information and points to consider. Thank you.

  • kpdesigns07

    kpdesigns07 said 6 years ago

    Hadn't really ever thought of those things being a brand. Might be time to reconsider some things!

  • dragonpop

    dragonpop said 6 years ago

    This year I vow to consume as much business advice as I can get. What a great topic with which to start. Thank you!

  • ParisianDreams

    ParisianDreams said 6 years ago

    Great advice, looking forward to this series of makeover articles.

  • MyBluePeacock

    MyBluePeacock said 6 years ago

    Very inspirational info....Thank YOU!

  • kt40

    kt40 said 6 years ago

    i am looking forward to this series!!

  • jandem

    jandem said 6 years ago

    Thanks for the insightful information. Sarah's Makery blog is a great business tool too.

  • wreathsbyrobin

    wreathsbyrobin said 6 years ago

    Thanks for the advice! As a new Etsy shop I can use all the help I can get! Looking forward to a great year!

  • princessdoodlebeans

    princessdoodlebeans said 6 years ago

    What a great help this was!

  • ionesAttic

    ionesAttic said 6 years ago

    the Allen Company is a standard bearer for marketing vintage with contemporary appeal, I'm a long-time fan.

  • mazska

    mazska said 6 years ago

    Thank you for the tips.It's really helpful. Now I just have to put it in practice.I'm looking forward to the next one.

  • DivineinTime

    DivineinTime said 6 years ago

    Terrific article. I was already working in this direction so it's good to know I'm moving in the right direction and it's a great checklist to help me focus and make sure I don't forget anything.

  • hottinroofneworleans

    hottinroofneworleans said 6 years ago

    Thanks for the brilliant article, Sarah! But...what does 'USP' stand for?

  • dragonflymystdesigns

    dragonflymystdesigns said 6 years ago

    Great article!! Thank you so very much!!

  • dreambigcurecancer

    dreambigcurecancer said 6 years ago

    I am so excited for this series of shop makeover newsletters! I love your article Sarah and can't wait to get started on my building my brand. I am a also a new shop and love the advice and encouragement etsy provides.

  • mozelladesigns

    mozelladesigns said 6 years ago

    Wonderful article! These are some things I've been meaning to work on so it's great to have an article with tips!

  • britpals

    britpals said 6 years ago

    Thanks for the tips. I see that I have some thinking to do!!

  • UniqueDollhouseMinis

    UniqueDollhouseMinis said 6 years ago

    Great article. I am a newbe and would appreciate all the advice and tips available to make my shop appealing and give it a professional look. Thanks so much!

  • HeartBones

    HeartBones said 6 years ago

    Excellent article. Thank you so much!

  • byNikki

    byNikki said 6 years ago

    Oh this is so wonderful. I have been lacking something for my shop, and well after reading just this article, my work has only begun. Look forward to the rest of the series. Thank you

  • carolinemixon

    carolinemixon said 6 years ago

    What great advice. Thank you for reminder of importance consistent image is all about

  • FoxyFurKeychains

    FoxyFurKeychains said 6 years ago

    Wonderful, branding is everything! Thank you and keep them coming!!

  • PoplarRidgePottery

    PoplarRidgePottery said 6 years ago

    I haven't been active here on etsy for a while but with the new year I have new plans. This article was very helpful and encouraging. I will be photographing and listing my items in the comming days. thanks

  • PaperedFair

    PaperedFair said 6 years ago

    Great ideas and inspiration. Thank you, Sarah, for sharing your success techniques with us!

  • HulaGirl1922

    HulaGirl1922 said 6 years ago

    great advice! thank you ♥

  • kabellos

    kabellos said 6 years ago

    Deactivating listings that didn't flow with the theme of the shop created a cohesive store. Who would have thought the result would be the Stickman store.

  • peapodray

    peapodray said 6 years ago

    Great Read, Love the ideas and inspiration Thank for giving us this information.

  • earnestefforts

    earnestefforts said 6 years ago

    Thank you for the fantasic article. Added some new elements to branding for me to think about!

  • junkomiyakoshi

    junkomiyakoshi said 6 years ago

    Lots of good advice! Thank you and looking forward to the following issues!

  • WhimzyThyme

    WhimzyThyme said 6 years ago

    Thanks so much - great advice.

  • LushCluster

    LushCluster said 6 years ago

    Wow I really need to get on this. But your article makes it very straightforward so I am excited to do it. Thank so much! Keep up the good work...

  • glorystore

    glorystore said 6 years ago

    great advice! thank you.......

  • ELTREBOLDE4

    ELTREBOLDE4 said 6 years ago

    Thanks a lot, a very good advice!!

  • SparklingMKDesigns

    SparklingMKDesigns said 6 years ago

    This Is a wonderful article! I can't wait to hear more and implement all these tools! Thanks for the awesome tips!

  • RosieFace

    RosieFace said 6 years ago

    This article has all the key points of a Start Your Own Business book that nobody has time to read especially when you're already balancing life, kids, and starting your little shop. Thank you.

  • LisaMicheleProducts

    LisaMicheleProducts said 6 years ago

    One of the best articles I have read! I realized that my branding which I paid lots for does not come thru in my shop, and other social media marketing site! Lots of work to do! Thank you so much!

  • JaniceCordeiro

    JaniceCordeiro said 6 years ago

    Very well done and very helpful.

  • HancoxHomestead

    HancoxHomestead said 6 years ago

    Good advice to start the new year with, I having been working hard on my product pictures but I think I need to tweak my brand so it comes across clearer! I'll be sure to check back to see what other advice you suggest! Helen

  • ShinyRockDesigns

    ShinyRockDesigns said 6 years ago

    Thanks - I need the motivation to improve my shop. Any suggestions on how to differentiate between brand and style? What if my style changes? Sometimes my work is simple and other times it is showy.

  • SeedFactory

    SeedFactory said 6 years ago

    Thanks! This is a helpful jumpstart on improving my shop!

  • sarahndipities

    sarahndipities said 6 years ago

    Really great tips and ideas! Thanks so much!

  • GiRLStreetVintage

    GiRLStreetVintage said 6 years ago

    Thank-you for sending this out. A great deal of work went into preparing this article and we all appreciate it very much. GiRLStreetVintage

  • PlantingJoy

    PlantingJoy said 6 years ago

    I loved the article. Now I just need to get to work putting the great info into action! Thank you!

  • ElegantlyHandmade

    ElegantlyHandmade said 6 years ago

    Very good information for setting up my new etsy shop. I have found all the information in the sellers handbook and newsletter very helpful. Look forward to more. Thank you!

  • SandyNewhartDesigns

    SandyNewhartDesigns said 6 years ago

    Thanks for the great information! I just joined Etsy in Nov. 2010. I'm so excited to building my shop and looking forward to 2011. Thanks for the ideas and motivation!

  • shannamastersdesigns

    shannamastersdesigns said 6 years ago

    Thank you for the information, and motivation. What a great way to start off the new year. I am looking forward to the entire series.

  • kateskrochet

    kateskrochet said 6 years ago

    This article was very imformative. Thank you for sharing.

  • folkartwoodcarving

    folkartwoodcarving said 6 years ago

    Great article. Super points.

  • InMaterial

    InMaterial said 6 years ago

    Time to get to work. Thanks for kick starting me!

  • BabyZooArt

    BabyZooArt said 6 years ago

    Very helpful article! Thank you!

  • SerenityLure

    SerenityLure said 6 years ago

    This is an excellent article. You're fabulous!

  • vintagenelly

    vintagenelly said 6 years ago

    Very helpful information. A lot of new ideas to think about - great for everyone, newbies as well as people who have had shops for awhile. Thanks so much!!

  • GREATBOXER

    GREATBOXER said 6 years ago

    Great article. Thanks for the tips.

  • DancingMooney

    DancingMooney said 6 years ago

    building your brand is definitely about personal discovery, I can SO relate to that! wonderful inspiring article! ♥

  • jenniferCrowe

    jenniferCrowe said 6 years ago

    Got me thinking - thanks.

  • summerwoodphoto

    summerwoodphoto said 6 years ago

    This article is super helpful and I really enjoyed it! Great advice Sarah! Thanks!

  • SweetHeirlooms

    SweetHeirlooms said 6 years ago

    can't wait to read more.....:)

  • MixxMedium

    MixxMedium said 6 years ago

    great advice

  • nocarnations

    nocarnations said 6 years ago

    Thanks for the reminder...Now how can I make my shop band better...hmmmm. Great article!

  • alexandratiara

    alexandratiara said 6 years ago

    really useful info here! thanks x

  • GemdropsoftheFalls

    GemdropsoftheFalls said 6 years ago

    Great tips Sarah! We implement a lot of your suggestions already and will start some new ideas too. We are known for our customer service and packaging. We're working more on our photographs and descriptions. Every detail is important!

  • PinkSherbert

    PinkSherbert said 6 years ago

    Very interesting, thankyou

  • brookeelissa

    brookeelissa said 6 years ago

    Thank you. I've only been up and running a few months and I am still in the process of fine tuning . . . It is an ongoing process. Thanks for the great advice!

  • bhangtiez

    bhangtiez said 6 years ago

    Great advice....thank u so much!

  • curiouscleo

    curiouscleo said 6 years ago

    Great article ,thank you.

  • frenchdip

    frenchdip said 6 years ago

    Very enlightening! Thank you!

  • juliacakevintage

    juliacakevintage said 6 years ago

    This is an amazing piece of information. Thank you Sarah! I've already changed my "welcome" info a bit. I need to print out and save the info from your Makery page so I can write to you after I get more items in my store. I can't wait! :-)

  • thebeadgirl

    thebeadgirl said 6 years ago

    awesome post!!! thank you!

  • livedecor

    livedecor said 6 years ago

    Thank you for a great educational article. It's a fabulous and eye opening read!

  • Bending

    Bending said 6 years ago

    Thank you so much for offering guidance in how to market and make your product stand out more then the other artists.

  • sassefrass

    sassefrass said 6 years ago

    Very inspiring article. I feel empowered with a burst of newly found motivation to get to work with these highlighted key points. Thanks for sharing!

  • JewelryDeli

    JewelryDeli said 6 years ago

    Great article. So much to think about and implement. Thank you.

  • pinkbijou

    pinkbijou said 6 years ago

    helpful thanks!

  • JLNilsson

    JLNilsson said 6 years ago

    Wonderful article! Looking forward to applying what I learn and growing my business in 2011.

  • DotD

    DotD said 6 years ago

    super helpful....now to put it to use... Thanks :)

  • PlanetCalamari

    PlanetCalamari said 6 years ago

    I have some work to do.. this is overwhelming since i do not have one type of art that i do!

  • tfamily5

    tfamily5 said 6 years ago

    Awesome! Thanks for the updates!

  • zehland

    zehland said 6 years ago

    This is a great reminder for me to use language throughout the listing and sales process that reflects my brand. Thanks!

  • RedBirdMakes

    RedBirdMakes said 6 years ago

    YES YES YES!! Thankyou for getting me inspired to make a few tweeks and changes to my page - a great way to begin the new year. I might aswell start as I definately mean to go on....

  • VintageExpedition

    VintageExpedition said 6 years ago

    I just opened and I am learning the process of evolving as a shop....keep the info coming!!!

  • urbanfringe

    urbanfringe said 6 years ago

    This article couldn't have some at a better time...something I will be working on over the next few days!

  • ihearttoys

    ihearttoys said 6 years ago

    Great tips. This is definitely something I will be working on!

  • MOAS

    MOAS said 6 years ago

    Very informative, thank you!

  • GoldenDaysAntiques

    GoldenDaysAntiques said 6 years ago

    So, so helpful for those of us new to Etsy. I've learned so much in just the few days that we've been opened. Now I need to put some of those ideas to work.

  • McHats

    McHats said 6 years ago

    Good Article!

  • brandtsjewellery

    brandtsjewellery said 6 years ago

    Thanks for the great advice. Still working on all the aspects you have pointed out! Ayshe

  • welldressedcupcakes

    welldressedcupcakes said 6 years ago

    thanks so much! very helpful

  • abigailsclothing

    abigailsclothing said 6 years ago

    Great article and very helpful. This subject is so important and a great reminder for the new year! Thank you sooo much for the excellent info.

  • PyromancerDesigns

    PyromancerDesigns said 6 years ago

    I think this is definitely something we can all work on, thank you for sharing and I look forward to the rest of your series! I am rethinking how I refer to my products... It's not just a necklace or a pendant, but a Hand picked, carefully crafted Magic Item, Infused with energy and love. But that second one is a bit of a mouthful.

  • HollyJewell

    HollyJewell said 6 years ago

    As a newbie shop owner I really appreciate all the great advice on how to improve. Excellent article! Thanks for sharing!

  • mylaneybug

    mylaneybug said 6 years ago

    I love reading articles with good helpful tips like this!Thanks!

  • InformalEleganceKids

    InformalEleganceKids said 6 years ago

    Wow, thank you so much for that great information. I just opened my shop and will put this to use! Thanks for the much needed motivation and tips!!!

  • TheLittleCorner

    TheLittleCorner said 6 years ago

    Great article. Thank you so much for the useful tips!

  • CountryRoadWoodworks

    CountryRoadWoodworks said 6 years ago

    New year - new shop makeover. Thanks for the tips and inspiration to get started! Can anyone recommend a talented, reasonably-priced graphic designer to create a logo for me?

  • randomorder

    randomorder said 6 years ago

    Thanks for the very well prepared article. My daughter lives in the same neighborhood where your shop is located. She has been very pleased with the transactions you have completed for sales of her items! Dona

  • shanybugaboo

    shanybugaboo said 6 years ago

    Awesome tips! Thanks a lot! I will use them. :)

  • TagAlongAdventure

    TagAlongAdventure said 6 years ago

    Thanks for the great ideas!

  • WyvernStudio

    WyvernStudio said 6 years ago

    Branding has been a topic of conversation lately with my fellow business owners. I think this becomes something quickly overlooked but what customers will be most looking for. Thanks for the ideas and encouragement.

  • CharmedAsAlways

    CharmedAsAlways said 6 years ago

    Thanks for such a resourceful collection of info. I can't wait to get started putting these ideas into action!

  • DilettanteCreations

    DilettanteCreations said 6 years ago

    Thank you so much for this so precious and pertinent information as I am starting on Etsy and constructing my Etsy shop day after day.

  • TheBoutonniery

    TheBoutonniery said 6 years ago

    awesome article, thanks so much for sharing with us! i'm new to etsy and this explains a very important aspect i hadn't really thought of, can't wait to go home and start my new banner design!

  • artworksbycarol

    artworksbycarol said 6 years ago

    Hey Sarah, My husband & I grew up in LOUISVILLE ,Mom & dad are still there,We visit often, It's a great city! GO CARDS!

  • goldminetrash

    goldminetrash said 6 years ago

    Nicely done article : ).

  • GlassnMore

    GlassnMore said 6 years ago

    I'm really trying to work on my store - thanks for the tips and I look forward to more advice in 2011!

  • s24cooper

    s24cooper said 6 years ago

    I have to redo my shop but some how lost the drive. not completely just... it's hard to sell stuff and that can deter a hard working mom of four.

  • jewelrybyamyt

    jewelrybyamyt said 6 years ago

    This article has given me a lot to think about. Thank you!

  • arsniccandy

    arsniccandy said 6 years ago

    Oh etsy...you and all your helpful articles:) I love you. You are so fabulously swell:)

  • 2CountryGrls

    2CountryGrls said 6 years ago

    Yeah... I am in love with etsy and its many artists. This site makes me think about my values and those of my shops. Thank you for reminding me why I am an artist an a country girl. To spread it around!

  • wendysuniquecreation

    wendysuniquecreation said 6 years ago

    Wow, great info. I knew I needed a shop logo, but I just can't seem to figure out what to use as a logo. I want something that fits my shop name and the different crafts I make, but it also must fit soap making since I plan to get in to it. I definitely need some help with my logo. I'm bookmarking this to refer back to it.

  • buddyxdesigns

    buddyxdesigns said 6 years ago

    Great information, WOW I really am going to have a busy start to the year, thanks for the advice.

  • sureynot

    sureynot said 6 years ago

    Thanks for the advice! I look forward to reading the next tips as well!

  • HanseART

    HanseART said 6 years ago

    Thanks you for the great advice. This is definitely something I will be working on!

  • beautywatcher

    beautywatcher said 6 years ago

    great tips. on etsy, my logo changes to keep the interest up--avatar being the logo.

  • sunkae

    sunkae said 6 years ago

    ***Great info!***

  • orchardfarmsoap

    orchardfarmsoap said 6 years ago

    Wonderful article!

  • JenniferLynnProducts

    JenniferLynnProducts said 6 years ago

    This is great info. I'm entering Year 3 in business, and I'm still trying to nail down these elements. I'm already designing my materials with my chosen color scheme, but I need to refine my logo and get it on EVERYTHING. Still have not managed to figure out who My Audience is, though. I think this is going to be a great series, and I intend to follow along seriously and try to get things done this year.

  • oldskooljunk

    oldskooljunk said 6 years ago

    I've changed my logo and worked on the personality of my etsy shop soooo many times. It's fun getting creative and playing around with Photoshop. Eventually you hit the mark and it all comes together, it really just takes time to get it just right.

  • OneClayBead

    OneClayBead said 6 years ago

    I enjoyed the probing in depth look at branding. I hadn't thought of customer service as part of it, but that makes so much sense. Enjoyed this tremendously!

  • Peppersplacedesigns

    Peppersplacedesigns said 6 years ago

    Really gives you a lot to think about. Thank you for the post.

  • daxdestash

    daxdestash said 6 years ago

    A very helpful post - branding is worth thinking about in more depth than I have to date. Thanks.

  • ZambakDesigns

    ZambakDesigns said 6 years ago

    Great advice... now off to work: new avatar, more thought about branding, and the search for a good logo.

  • yorokobiness

    yorokobiness said 6 years ago

    thank you for the post, Sarah!

  • andralynn

    andralynn said 6 years ago

    Articles like this are so important, because sometimes it's hard to turn off the creative side of the brain and think about the business side of things. Thank you!

  • poppyhousepottery

    poppyhousepottery said 6 years ago

    Thank you so much for this article! I appreciate every single bit of information! So exciting and inspiring! OX...Paula

  • TheSnapDragonsLair

    TheSnapDragonsLair said 6 years ago

    I've been reading all the how-to articles and tips to get my shop up and running. Another great one! Thanks much.

  • storiginals46

    storiginals46 said 6 years ago

    Thank you for the tips very good advice! All the best.

  • AppleGlassOriginals

    AppleGlassOriginals said 6 years ago

    Thanks for the helpful advise!

  • WireEffectsbyKendra

    WireEffectsbyKendra said 6 years ago

    Thank You!!!

  • silkoak

    silkoak said 6 years ago

    Sarah, Wow! Thanks. The article gave me a clear picture of what I'm missing in my branding. I'm excited to play with filling in the gaps. Very helpful!

  • LeeLeesCloset

    LeeLeesCloset said 6 years ago

    Thanks Sarah! I have some work to do!

  • adorejules

    adorejules said 6 years ago

    I had flagged this email and finally was able to read it. Many useful tips. Thanks so much for writing and I will be reading the 2nd in the series next. I'm looking forward to all 8 articles in this series!!

  • chainone

    chainone said 6 years ago

    THANQ THANQ THANQ from the happiest hooker in Florida!

  • amberstudios

    amberstudios said 6 years ago

    Thanks, it's always good to read great advice! Waiting for more.

  • forman

    forman said 6 years ago

    Thanks! Great information to read as I'm new to Etsy!

  • OliveLongstocking

    OliveLongstocking said 6 years ago

    Great Advice. Many thanks, as I'm new to etsy and still navigating the site, and my new laptop !!

  • zelda110

    zelda110 said 6 years ago

    super smart! thank you!!

  • FancyLynnDesigns

    FancyLynnDesigns said 6 years ago

    Thank you for the great advice. There is a lot to think about. I have put a lot of thought into all the other aspects of my business, but now I see that I need to focus on my branding. I will spend some time thinking about my branding.

  • CLWPottery

    CLWPottery said 6 years ago

    Sarah, that is wonderful advice! Thank you so much for all of the information.

  • thevintagewife

    thevintagewife said 6 years ago

    I appreciate the insight from the professionals when it come to shop set up. This encourages me to continue to tweek my shop and watch for any inconsistancies I may have. Mixing it up may be tempting as an artist but being consistant makes sense.

  • Watercolorsbywayne

    Watercolorsbywayne said 6 years ago

    Thanks Sarah, Excellent tips on consistancy! I just opened the day after Christmas and a few days ago I had my first order. Enjoy! Wayne

  • theHouseAcrosstheBay

    theHouseAcrosstheBay said 6 years ago

    Thanks for the info and inspiration, Sarah!

  • ImagineThatCustDesig

    ImagineThatCustDesig said 6 years ago

    Thank You Sarah for your Expertise in Branding. Great Advice! Tammy

  • LoveJoyHope

    LoveJoyHope said 6 years ago

    My name is also "Sarah". From one Sarah to another, thank you so much for your help! I look forward to furthering my sales with your advice!!! Love and blessings~

  • michabella

    michabella said 6 years ago

    Great article. This is something that I have been working on and will continue to do so. Thanks for all of the advice :)

  • beadedembellishments

    beadedembellishments said 6 years ago

    Thanks for this article. There's something for everyone here. Denise from Beaded Embellishments http://www.etsy.com/shop/beadedembellishments

  • Milltrash

    Milltrash said 6 years ago

    Great advice

  • violetandmay

    violetandmay said 6 years ago

    fantastic! already got started on the advice, thank you

  • JacquelineJewelry

    JacquelineJewelry said 6 years ago

    Thanks for the advice. I'm having a logo designed as we speak.

  • SKMartworks

    SKMartworks said 6 years ago

    Great article and even better... connecting with the writer afterwards! Super helpful! And for all of you looking to create a new logo, I used www.99designs.com and was very happy with the results. Check out my website if you want to see mine as a sample. www.shopSKM.com www.facebook.com/SKMartworks

  • CreativeStash

    CreativeStash said 6 years ago

    really nice article, glad I gave myself some time to read it and hop over to Makery tonight to read more about target market. really good to the point info. Thanks!

  • Studio541

    Studio541 said 6 years ago

    Thanks for the sharing your article.

  • HappenstancePaper

    HappenstancePaper said 6 years ago

    Great Posting! Branding and Target Market=Key Thanks so much for sharing!

  • DandelionJewels

    DandelionJewels said 6 years ago

    Great post, very helpful information! Thanks!

  • CroShelly

    CroShelly said 6 years ago

    Thank you for the information. Very helpful :)

  • RockRebelVintage

    RockRebelVintage said 6 years ago

    this is so helpfull!! thanks!

  • ParadiseJewelryShop

    ParadiseJewelryShop said 6 years ago

    Sarah I am also from Louisville and I read your information and it is very helpful and I have some work to do to help get our business off the ground. Any comments you might have would be great too. Thanks

  • SilverSmack

    SilverSmack said 6 years ago

    So many great ideas to work on! Thanks!

  • voodooville

    voodooville said 6 years ago

    Great article, thanks x

  • DesignsbyLQ

    DesignsbyLQ said 6 years ago

    VERY informative... I need to rework a few things! Looking forward to all of these articles! Thanx!

  • swankness

    swankness said 6 years ago

    This is an amazing article! Thanks so much.

  • cespetitsriens18

    cespetitsriens18 said 6 years ago

    Great article, we all know the importance of a logo :) Also, there are several shops on Etsy proposing logo creation, professional banners and web & graphic design...worth to take a look :) My shop is an example of that but there are plenty of other shops doing the same at Etsy with great results. X

  • LaNomRahDesigns

    LaNomRahDesigns said 6 years ago

    This is exactly what i have been looking for. Still in the phase of creating my brand, discerning my look and finding my market. Great tips! Thanks!

  • aRtiSticINCLINATIONS

    aRtiSticINCLINATIONS said 6 years ago

    Wonderful information! Thanks!! Check out my shop, Artistic INclinations.. give me some advice folks :)

  • ecstaticmonkey2000

    ecstaticmonkey2000 said 6 years ago

    Really good article- I'm starting to re-brand my shop straight away!

  • theminabucket

    theminabucket said 6 years ago

    this was great information and so very helpful, thank you!!!

  • tubtoo

    tubtoo said 6 years ago

    Great info, thank you!!!!!

  • NeverMidnight

    NeverMidnight said 6 years ago

    great and helpful info.

  • Lollitree

    Lollitree said 6 years ago

    This is great info, thank you! I've recently redesigned my shop identity after spending a long time "discovering" my shop and who I am as an Etsian. I can't wait to take it to the next level with more promotional materials, branded packaging and online exposure. My shop feels so much more solid and stronger to me with a real identity!

  • CUSTOMCUTDECORS

    CUSTOMCUTDECORS said 6 years ago

    I'm new to ETSY and need all the help I can get! Thanks so much for the info.

  • melange4you

    melange4you said 6 years ago

    Looks great.......thank you...

  • Shmeegs23

    Shmeegs23 said 6 years ago

    This is very helpful! Thank you :)

  • TheBabeShop

    TheBabeShop said 6 years ago

    Excellent article! So much wonderful information! I am gonna have to get to work on this right away.

  • ourlittlestudio

    ourlittlestudio said 6 years ago

    A wonderful insight into marketing for those of us who are highly creative but not equally business minded. Thank's so much Sarah for your invaluable advice x

  • pikula

    pikula said 6 years ago

    great advice! thank you.

  • cproctor32

    cproctor32 said 6 years ago

    I found this site very resourceful when I was creating my company identity. Free Logo Services I don't have a design background, so for me, it worked. Just wanted to pass it along...maybe it can help someone else and its very cost effective. You can keep the file after its created for under $40! And they offered free business cards!

  • cproctor32

    cproctor32 said 6 years ago

    http://www.freelogoservices.com. The Link might help! sorry

  • MiLuv2Create

    MiLuv2Create said 6 years ago

    Thanks A LOT !!!! : )

  • Chocchipdesign

    Chocchipdesign said 6 years ago

    very nice thank you ^.^

  • MeAndMyShadow2011

    MeAndMyShadow2011 said 6 years ago

    This is alot to think about...thanks for all the great advise.

  • CoolMamaArt

    CoolMamaArt said 6 years ago

    just started the store and have been looking for helpful tips. thanks a ton for the info!

  • lapuzelo

    lapuzelo said 6 years ago

    thank you~! learning~!

  • Hezalnut

    Hezalnut said 6 years ago

    Thank you very much! It was really informative! ;)

  • JewelsandCrafts

    JewelsandCrafts said 6 years ago

    Hmm, you've given some tips I haven't thought of. Thank you!

  • jinny888

    jinny888 said 6 years ago

    thank you very nice information for me

  • yurway2

    yurway2 said 6 years ago

    Thank you I sure can use those tips very informative.

  • suecdesign

    suecdesign said 6 years ago

    This is great info. I really want to improve my shop.

  • JallensArt

    JallensArt said 6 years ago

    I think the tips are good . To bad I cant use the info . For some reason my etsy web site isnt available to my buyers . When my customers go to JallensArt@etsy.com , They get a message saying , unable to find JallensArt even when they go to the main home page . WHAT IS GOING ON !!!! I have not been able to talk to anyone at Etsy about this problem an emails to etsy have gone answered . I need to have someone from etsy contact me . I can be reached at 240 354 2158 . Is there a number to call to talk to someone about this problem ?

  • FibreArtPlus

    FibreArtPlus said 5 years ago

    This is realy good stuff, very interesting reading. I will be implementing some of the advise into my Etsy Shop. I am a new commer so wish me luck. Thanks Pet

  • SeasonalHeart

    SeasonalHeart said 5 years ago

    Loved this article. Very helpful information! In fact, reading the Little Sapling Toys profile that you highlighted inspired me to create my own blog on Tumblr... Nothing fancy yet, but: http://seasonalheart.tumblr.com

  • brendasbijoux

    brendasbijoux said 5 years ago

    Great food for thought. Thank you !

  • olaatif

    olaatif said 5 years ago

    thanks alot for these advices

  • kristinmika

    Kristin Mika from HamptonPaperDesigns said 5 years ago

    great advice - thanks so much for posting this!

  • CitySistersShop

    CitySisters Robin and Joanna from CitySistersShop said 5 years ago

    Terrific advice and resources! I appreciate the shop examples.

  • annetteewert

    Annette Ewert from thebloomingcornercom said 5 years ago

    great ideas! thanks for the advice~

  • 13Universe

    Len Pal from 13Universe said 5 years ago

    Thanks!

  • plivdesign

    P'Liv from plivdesign said 4 years ago

    Big Thanks!!

  • 26Seeds

    Chelsea Hopkins-Allan from ChelseaHopkinsAllan said 3 years ago

    love this article. took notes in my visual journal the whole way through. Excited to apply this cause I am not satisfied with how I feel when I look at my shop.

  • sbowlerdesigns

    Steven Bowler from StevenBowlerDesigns said 3 years ago

    I found this article really useful and gave me interesting ideas for creating a shop banner.

  • katpalasi said 3 years ago

    thank you--i recognize where i am weak and where i need to improve--just needed these reminders/tips! this is very timely. thank you again, sarah.=)

  • emilykoonse said 3 years ago

    This is a great article, but some of the links to the Makery blog do not work. Also this link is not found: Download Sarah’s free Unique Selling Proposition worksheet

  • acleofash

    art planet uganda from artplanetuganda said 3 years ago

    hi there thanks for this knowledge.it really looks very helpful.

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