Shop Etsy

Sellers: What’s Your Point of Difference?

Sep 9, 2010

by themogulmom

Etsy.com handmade and vintage goods

heather-allard-photo.jpgHeather Allard is a mother of three children and the founder of three successful businesses, including The Mogul Mom, a blog and weekly email for mom entrepreneurs. It’s about diaper changes. Startup funding. Car pools. Play dates. Profit margins. Terrible twos. Legalese. Tween angst. Oh yeah, and building an empire somewhere in the middle of all that. Today, she tackles an important subject for Etsy sellers: differentiating your product in a big marketplace.

My brother Sean emailed me to ask what I thought of a new business he had in mind: all-natural dog biscuits.

I know Sean would really enjoy this line of business. He loves dogs, he’s worked at a dog shelter, and last year he was inspired to help resolve his dog Aidan’s food sensitivities and skin troubles. He bought a recipe book for dog biscuits just so he could experiment with baking treats from different all-natural ingredients so Aidan could enjoy munching without suffering.

Knowing that Sean would enjoy this business wasn’t enough, however, for me to recommend it.

I Googled “all natural dog biscuits” to see the competition Sean would be up against. There were 303,000 results. Clearly, there are already plenty of these all-natural treats on the market. That didn’t mean Sean should abandon his business idea. It did mean he had to be smart about setting up shop.

Be Smart by Being Different

Before beginning his business in the world of all-natural biscuits, Sean would need to know his points of difference. What’s a point of difference? It’s how your product stands out from that of your competitor’s, in a very specific, good way.

Wallet.jpg

Escape Pod Wallet by rockitbot

To figure this out, you need to know how your product is different in all sorts of ways, good and bad.

Some points of difference that Sean could consider:

  • Price
  • Variety
  • Features
  • Benefits
  • Availability
  • Convenience
  • Customer service
  • His story (how, why or where he makes them)

Sean might decide that his dog treats feature all natural, exotic ingredients, the benefits of which include easing indigestion and helping with weight loss programs in pets.

The biscuits might be available at certain renowned pet stores and also online. They could be shipped free of charge and even offered in gift-wrapped packaging.

His website might have an automatic replenishment feature so customers never run out, and they could also contact Sean personally to ask his advice on buying treats that are perfect for their pet’s needs.

Sean might also play up the story behind the creation of his business to add an extra point of differentiation from companies born just to make profits.

How to Discover Your Difference

Knowing your points of difference — and the overall differentiation that helps you stand out from the competition — can really help you market and sell your products or services.

Here are two easy ways to figure out your points:

Method One: Be a Detective

  1. Draw three columns on a piece of lined paper.
  2. In the first column, list one of your top competitors.
  3. In the second column, write how your products are similar (both use organic fabric; both cost $25; both are crocheted hats, etc).
  4. In the third column, write how your products are different (theirs are made in China/mine is handmade; theirs costs $49/mine costs $29; theirs comes in two colors/mine comes in 10, etc.).

Repeat these four steps for up to 10 competitors. When you’re done, look for recurring points you’ve listed in the “differences” column.

Find any? Bingo — those recurring points show some major differentiation that lets you easily stand out from the competition.

NotePad.jpgMethod Two: Just Ask

It’s that simple. Find someone you can ask what makes your product stand out. And by someone, I mean someone unrelated to you. Not your mother or your sister or your husband or your best friend.

Ask your customers.

What do you ask them? Ask them why they purchased from you. Ask them if they considered buying from the competition and if so, what made them choose your product instead. Ask them what they like about your product (and what they don’t!), and ask why they feel your product is the best choice for them.

Ask these questions to as many customers as you can — preferably, over 20. Write the answers down, and scan through the list to spot recurring points of difference. To make this process even easier, you could send a quick survey to your last 50 customers using Survey Monkey — your answers will be organized and ready for point of difference analysis.

Banner Flag Bunting Notepad by robayre

And then, once you’ve determined your point of difference…

Market, Baby, Market!

When you know your points of difference, you have a golden path to sales. You can market what makes you stand out and make sure potential and new customers know what makes you special.

How do you market your differentiation? Mention it everywhere.

  • Your Etsy Shop Announcement and Profile
  • Your business cards
  • Your company name (Think The Launch Coach and Toys-R-Us)
  • Your tagline (Annie & Paige: Modern Pooch Portraits & Prints)
  • Your wholesale brochure
  • Your website bio
  • Your product packaging
  • Your shipping container
  • Your logo
  • Your email signature
  • Your social media profiles and backgrounds

When you define your points of difference and market them well, you stand out in the sea of similar products. You’ll easily be able to answer the crucial question customers always ask:

“Why should I buy from YOU?”

Practice Makes Perfect

Before you set off to determine your own point of difference, let’s do a little practice exercise to strengthen our marketing muscles.

Fox and Clover: Find the Points of Difference

Sabrina Baissas from Fox and Clover is an Etsy seller with loads of points of difference that she markets in many places. For our practice, visit Fox and Clover and spend a few minutes there reading and browsing. Then, in the comments below, let me know her points of difference and where she markets them. Refer to the above list if you need a little help. Then, for extra credit, tell me which type of customer her points of difference appeal to and why.

Now, Over to You….

Okay, you’ve warmed up your marketing muscles, now it’s time to determine your own points of difference so you’ll stand out from the crowd and sell more.

If you enjoyed this post and want to learn more smart strategies to boost your business, sign up for The Mogul Mom’s free weekly email.

Seller Handbook

Charlie Brown Skeleton (Panel)
Charlie Brown Skeleton (Panel)
Sold
Cozy Cowl in Chartreuse
Cozy Cowl in Chartreuse
Sold
Copper cuff bracelet  Asian style ornate design,  handmade copper jewelry by theshagbag on Etsy
Copper cuff bracelet Asian style ornate design, handmade copper jewelry by theshagbag on Etsy
Sold
SALE Steampunk teardrop necklace with parrot and branch
SALE Steampunk teardrop necklace with parrot and branch
Sold
Ill Repute - Mandarin, Pennyroyal and Clove Perfume
Ill Repute - Mandarin, Pennyroyal and Clove Perfume
Sold
Banner Flag Bunting Lined Notepad
Banner Flag Bunting Lined Notepad
Sold
Kevlar Trifold Wallet - Gold Xply and Black
Kevlar Trifold Wallet - Gold Xply and Black
Sold

310 comments

  • DecoFamara

    DecoFamara said 7 years ago

    Great article. Thank you for sharing all this information with us.

  • ZionShore

    ZionShore said 7 years ago

    Thank for sharing these wonderful tips!

  • Emmamaha

    Emmamaha said 7 years ago

    Thank you for that. Always on the look out for sound business tips:)

  • creativityismessy

    creativityismessy said 7 years ago

    Thanks for the wonderful advice!!

  • julieandco

    julieandco said 7 years ago

    Fabulous info here! Thank you for writing! Etsy is truly a great place to find your niche!

  • Asianexpressions

    Asianexpressions said 7 years ago

    Wonderful tips. Thank you!

  • Heathered

    Heathered said 7 years ago

    great article! i'm doing the 3 column exercise right now! so far, i have yet to see another NARWHALLET :)

  • GloryBDesign

    GloryBDesign said 7 years ago

    That's some very solid and actionable advice! Thanks so much for the input!

  • ModGenesDesigns

    ModGenesDesigns said 7 years ago

    Great tips! Thank you so much for sharing!

  • CandacesCloset

    CandacesCloset said 7 years ago

    Interesting reading. Thanks for sharing.

  • TimeAndTideSeaGlass

    TimeAndTideSeaGlass said 7 years ago

    Wow! Wonderful guidance! I really appreciate these articles, especially when they provide step-by-step! We can do this!

  • AliceCouture

    AliceCouture said 7 years ago

    Thanks!! VERY HELPFUL :D

  • KettleConfections

    KettleConfections said 7 years ago

    Thank you for sharing your marketing insights with us. Definitely agree that with so many sellers, it's important to differentiate yourself to customers on all touch points - everything from your banner to your packaging.

  • buysomelove

    buysomelove said 7 years ago

    Thank you so much for taking the time to share those tips for us. Good luck...wish you all the success!

  • phaltline

    phaltline said 7 years ago

    Thanks:)

  • IStandConnected

    IStandConnected said 7 years ago

    Excellent! Thanks

  • polkadotmagpie

    polkadotmagpie said 7 years ago

    It is so important to find one's niche. My jewelry is out of unusual materials and recycled materials. I design and make all my shapes for stamping. Most sellers get the pieces right out of the Rio Grande Catalogue for stamping. I can't compete in pricing. But my customers understand.

  • bethanylorelle

    bethanylorelle said 7 years ago

    Great article and advice!

  • poppyswickedgarden

    poppyswickedgarden said 7 years ago

    Great tips! I think this is very important to set yourself apart from everyone else:) Thank you for sharing!

  • Ayca

    Ayca said 7 years ago

    Great helpfull tips! Thanks for sharing :)

  • Waterrose

    Waterrose said 7 years ago

    Great article and thanks for sharing...finding your niche is so important....and marketing it even more important!

  • sonyarasi

    sonyarasi said 7 years ago

    These tips will be very helpful!

  • GingerAleShop

    GingerAleShop said 7 years ago

    Interesting. Her site is clean and clear as glass. Good information and timely! I'm just getting back from vacation and still figuring out how to make use of the new shop format. :P

  • hogwildjewelry

    hogwildjewelry said 7 years ago

    Thank you so much! I am reading everything I can to make sure my new Etsy experience is successful! In the world of jewelry it is so important to have a product that is TRULY unique. Tons of notable competition! thanks

  • 2007musarra

    2007musarra said 7 years ago

    Fantasic ideas! Thank you so much for the column idea it will hep me in so many ways

  • CatherinetteRings

    CatherinetteRings said 7 years ago

    It's is very important to do something unique , be creative , it often means more work but in the end it is much more rewarding .

  • OfTheFountain

    OfTheFountain said 7 years ago

    Very informative, useful article!

  • AZCreativeStudio

    AZCreativeStudio said 7 years ago

    Wonderful article!

  • vivikas

    vivikas said 7 years ago

    great article, very helpful!

  • LeafandInk

    LeafandInk said 7 years ago

    Perfect! Extremely well said and thought out information. Heather, so right on! LeafandInk

  • kimmchi

    kimmchi said 7 years ago

    gives us all something to think about

  • ArtByAmarose

    ArtByAmarose said 7 years ago

    Thank you, thank you for these tips!

  • victoriaelizabethqoc

    victoriaelizabethqoc said 7 years ago

    Very useful, I became a facebook fan of mogulmom so I can learn more.

  • RefinedVintage

    RefinedVintage said 7 years ago

    Thank you for sharing! It all makes perfect sense. I just need to figure out how to apply to a vinatge selling bussiness.

  • Krystyna81

    Krystyna81 said 7 years ago

    I have to do the homework later...but until then, thank you for the info to ponder!

  • WoodlandBelle

    WoodlandBelle said 7 years ago

    This is some truly sage advice! In a bloated market, it's essential to make a product that stands out. Love this Heather!

  • MursBlanc

    MursBlanc said 7 years ago

    one of the best posting I've read ever on here . thanks!

  • IrinaArtSmi

    IrinaArtSmi said 7 years ago

    Beautiful!

  • themogulmom

    themogulmom said 7 years ago

    Hi Everyone! So glad you liked my article! I appreciate your great comments. Let me know if you have any questions! Heather

  • rosesandrockers

    rosesandrockers said 7 years ago

    It is hard to stand out on Etsy for sure because it is so saturated with such amazing work. This was wonderful and useful information. Thank you so much! It really lifted my spirits and gave me more confidence.

  • bigbluebed

    bigbluebed said 7 years ago

    This is a great and helpful read. Thank you.

  • riskybeads

    riskybeads said 7 years ago

    great article! I love the 3 column idea!

  • mcldrygoods

    mcldrygoods said 7 years ago

    Thank you.

  • SweetlyFallen

    SweetlyFallen said 7 years ago

    This is so helpful. Thanks for sharing!

  • thePaintedSky

    thePaintedSky said 7 years ago

    Wonderful article -- thanks! RE Fox and Clover: - uses reclaimed and recycled glass - each is hand cut - each is hand painted - each is unique - happy to customize NJ

  • KristinaandJenney

    KristinaandJenney said 7 years ago

    So what did your brother finally decide to do?

  • CatzillaCrafts

    CatzillaCrafts said 7 years ago

    What wonderful tips, thank you so much for sharing! Starting a blog is on my to do list. . . =^_^=

  • simplyworn

    simplyworn said 7 years ago

    sharing tips...is what really helps us etsians...thanks!

  • VivaGailBeads

    VivaGailBeads said 7 years ago

    thanks for sharing

  • WoodPigeon

    WoodPigeon said 7 years ago

    Great information thanks for sharing!

  • opheliasapothecary

    opheliasapothecary said 7 years ago

    fabulous info! thank you for sharing...blessings, ophelia

  • saraaires

    saraaires said 7 years ago

    This is great advice! Thanks for sharing. :)

  • rozzie

    rozzie said 7 years ago

    Lots of helpful advice in here... wealth of knowledge, and thank you for writing so we can all improve our products, services and stores :)

  • ikabags

    ikabags said 7 years ago

    Thanks for tips ! I am asking lots of question to me :) too , still I couldnt find some answer ! But I am sure soon i will find with my friend setc :)

  • SLCSLC

    SLCSLC said 7 years ago

    love these, always so helpful!

  • Parachute425

    Parachute425 said 7 years ago

    Thanks for the info. Something to think about.

  • debdeanart

    debdeanart said 7 years ago

    Good points Heather...especially the Be A Detective method...thanks...continued success to you! And by the way...cute kids!!!! :)

  • thecottagemarket

    thecottagemarket said 7 years ago

    excellent...informative...reaches the inner soul searching...raises questions...and i sure hope your brother is making the doggies of the world happy with his special biscuits! thank you for sharing -- i sure have some work to do -- i have 4 other shoppes to tend to also : ) i think some soul searching is in order! thanks again for lending a selfless helping hand!

  • grahamhunter

    grahamhunter said 7 years ago

    excellent pointers for new etsonians like myself! Thanks!

  • Junienone

    Junienone said 7 years ago

    This is very VERY helpful. Thanks so much!

  • cindylouwho2

    cindylouwho2 said 7 years ago

    excellent post!

  • themogulmom

    themogulmom said 7 years ago

    @ thePaintedSky BINGO! You're ready! @KristinaandJenney He's still thinking about it. LOL. Thanks again to everyone who has commented - I sure appreciate your kind words. I love helping entrepreneurs build their business! Heather

  • curiousknopf

    curiousknopf said 7 years ago

    Thanks for your tips. I'm trying to stand out by having a lot of clothing that is typically German so you can't get it everywhere. I have to admit I would feel a bit strange asking my customers for feedback (wouldn't want to put them under pressure) but then maybe it's just a question of how you approach it.

  • KMalinka

    KMalinka said 7 years ago

    Great article.

  • SpokeNWheel

    SpokeNWheel said 7 years ago

    Thanks for the tips, I am always eager for advice on how to make my shop and sales better:)

  • allthepreciousthings

    allthepreciousthings said 7 years ago

    Thanks for the tips.

  • threedeluxe

    threedeluxe said 7 years ago

    amazing info - I love the Mogul Mom idea.

  • MetroGypsy

    MetroGypsy said 7 years ago

    I agree with PoppysWickedGarden! Well read article-great tips!

  • JiruMess

    JiruMess said 7 years ago

    Great tips! Something that we can all definitely use. Thank you!

  • Absurdious

    Absurdious said 7 years ago

    Lots of super good information. VERY helpful!!!!! Thanks

  • CoastandCanvas

    CoastandCanvas said 7 years ago

    excellent info thankyou , points to ponder and act apon :-)

  • tigersanddragons

    tigersanddragons said 7 years ago

    Given us lots to think about, there's so much jewellery on Etsy, that it is easy to go unnoticed. We hope our new line of Hand crafted Etched Stainless Steel will set us apart as we are one of just a few crafters who make their own stainless steel pieces instead of the majority who purchase their components.

  • rarebeasts

    rarebeasts said 7 years ago

    Cool, great ideas!

  • happywhosits

    happywhosits said 7 years ago

    Fox and Clover differentiates by emphasizing the glass is all recycled/reclaimed. It is handcut and handpainted. Each item is unique. She emphasizes the quality of her work as well, by talking about the paint she uses, how she fires the pieces and that the paint won't chip off. She also uses natural wood as the background in all photos, which I think lends itself to the reclaimed, natural look and feel to her shop. Great advice in this article. I signed us up for your newsletter. Eielen...

  • birdhouseaccents

    birdhouseaccents said 7 years ago

    Thanks for the tips

  • hmarlene

    hmarlene said 7 years ago

    Thank you for your thoughts! Great things to think through as a strarting etsy seller.

  • lorenabr

    lorenabr said 7 years ago

    Great info:)

  • Anansesem

    Anansesem said 7 years ago

    Very good article. Thank you for sharing!

  • strawberryluna

    strawberryluna said 7 years ago

    Excellent article, thanks very much. I'm always thinking about to keep true to myself and my brand, as it were, but still keep evolving to stay different. Cheers!

  • bhangtiez

    bhangtiez said 7 years ago

    Great tips, thank u so much!

  • rakshniyavintage

    rakshniyavintage said 7 years ago

    wonderful article that offers some very good points I have been thinking about for a while. Of course being a vintage seller makes me approach them a little differently but it helps a lot to put things in focus. THANK YOU :)

  • KnockKnocking

    KnockKnocking said 7 years ago

    I found this very thought provoking and timely, I have a lot of notes I want to take and some homework to do!

  • JeweledAmbrosia

    JeweledAmbrosia said 7 years ago

    wonderful point, thanks!

  • ndnchick

    ndnchick said 7 years ago

    Great tips! Thank you. :)

  • onelittledove

    onelittledove said 7 years ago

    SUPER useful advice. looking forward to working through the exercises--thanks!

  • galeriaVarte

    galeriaVarte said 7 years ago

    Cool!

  • BigFaceCrafts

    BigFaceCrafts said 7 years ago

    Great article!

  • akcArt

    akcArt said 7 years ago

    Very good points to consider! Thanks for sharing!

  • themogulmom

    themogulmom said 7 years ago

    @curiousknopf - it's definitely all in how you approach your customers for feedback. If you let them know it's to help you improve your product, I'm sure they'd happily oblige. @happywhosits - you get an A+. :D Thanks for signing up for my newsletter! Much appreciated! I'm so glad this article resonates with y'all - I've found that determining your point(s) of difference helps with EVERY aspect of your business - sales, marketing, customer service. Thank you for the wonderful comments!

  • abbyberkson

    abbyberkson said 7 years ago

    Thanks for sharing this advice!

  • Wisdomswork

    Wisdomswork said 7 years ago

    What a great article! I'm going to add a quick survey to my "Thank You for your purchase" cards! Thanks!

  • excentrix

    excentrix said 7 years ago

    I Love it, if you are scared to bother or anoy your customers, what I do is add the questions in with my message to buyer, then if they answer, I give them FREE EARRINGS... Everybody Wins!!!

  • themogulmom

    themogulmom said 7 years ago

    @Wisdomswork - you're welcome! That's a great idea to add the quick survey. You could even give them 10% off their next purchase for completing it. @excentrix - thank you! You might try giving them a small discount or free shipping instead of free earrings. LOL. ;D

  • funkomavintage

    funkomavintage said 7 years ago

    I don't compete. It's a no-win game. I do my thing and encourage others to be good and have fun. I don't lie or "fluff" up, and sell the sizzle but not the steak. That's my point of difference.

  • Morado

    Morado said 7 years ago

    Thanks for sharing these tips! I can clearly see how Fox and Clover resonates her 'differences' throughout her shop

  • carlossantiago

    carlossantiago said 7 years ago

    thnks for the excellent advise! it is great to hear from experts in this matter. I really appreciate it. best, carlos

  • lilyanewyork

    lilyanewyork said 7 years ago

    i am brand new to etsy and just gobbled up your advice...it was very helpful. thank you. best to you, lily

  • GalleonGal

    GalleonGal said 7 years ago

    Interesting article, Fun unique handcrafted items, love birdnest in beard artwork

  • SusanKJewelry

    SusanKJewelry said 7 years ago

    wow...... really powerful post! Thanks for sharing this with us.

  • LolaFalkDesigns

    LolaFalkDesigns said 7 years ago

    This is a fantastic article - lots of great points to consider!

  • aquacitrine

    aquacitrine said 7 years ago

    what a great article! thank you so much for sharing...

  • doodlekreations

    doodlekreations said 7 years ago

    Very insightful article. Its got me thinking and I should look hard at what makes my work different. The article has a lot of substance. Thanks!

  • skrocki

    skrocki said 7 years ago

    good advice for people who are starting out selling their items... did sean start his dog biscuit business?

  • kdbuggie

    kdbuggie said 7 years ago

    What a gret article. Thanks so much for sharing! I'm going to start making some lists! :)

  • HandmadeByKat

    HandmadeByKat said 7 years ago

    Thanks for the tips and encouragement to think about the differences and market them wisely. Very smart advice!

  • teenytulips

    teenytulips said 7 years ago

    Good stuff!

  • SylviaJanssen

    SylviaJanssen said 7 years ago

    Very helpful! Thanks for the tipps!

  • theonutmegotree

    theonutmegotree said 7 years ago

    i need all the help I can get. thanks!

  • MeadowbelleMarket

    MeadowbelleMarket said 7 years ago

    Sometimes a good ole' fashioned pen-and-paper style brainstorm CAN do wonders (that and a survey of your last 50 customers) :) Thanks for sharing these easy and practical ideas for making your business soar.

  • skullandcrossbuns

    skullandcrossbuns said 7 years ago

    great article, def. food for thought :)

  • twig2nestStudio

    twig2nestStudio said 7 years ago

    Great business article-- simply understood. Thanks for sharing this useful, yet timely info with us all!

  • Ohiocrochetlady

    Ohiocrochetlady said 7 years ago

    Great points, Thanks for the article.

  • themogulmom

    themogulmom said 7 years ago

    @funkomavintage - I don't compete either. Knowing your POD isn't about competing - it's about clearly defining your strengths & differences and marketing those strengths & differences so your customers know why your product is awesome enough to BUY. :D @lilyanewyork - thank you so much! Glad you gobbled. *burp* :D @skrocki - nope, he hasn't started it yet. LOL. He's still thinking about it. @MeadowbelleMarket - I'm a HUGE fan of pen & paper. And notebooks. I have notebooks dating back to 2004, when I invented my baby blankets. I love pouring my ideas onto paper! Thanks everyone for the great comments! Keep 'em coming! Heather

  • laurastark

    laurastark said 7 years ago

    Great points. Your survey idea is brilliant!

  • julessabjewelry

    julessabjewelry said 7 years ago

    I think Fox and Clover is successful because they promote recycled, handmade items. Each piece is hand painted and made with the intent to create something new from something old and is very appealing in the vintage and upcycled trend today. Thank you so much for sharing this wonderful idea of research and branding. It will be helpful for me in re-branding my own shop. As usual Etsy, you're awesome!

  • flowingmoments

    flowingmoments said 7 years ago

    Thank you Heather for this article. I am finding it very instructive and helpful :)

  • SimpleJoysPaperie

    SimpleJoysPaperie said 7 years ago

    So many great tips ~ thank you for this article! :)

  • kokadots

    kokadots said 7 years ago

    Fox Clover differs because of reclaimed/recycled materials, "green...eco friendly", natural materials, her shop flows from banner to item photos....very natural. Very helpful article...thanks Something to work on for sure!

  • anteekattic

    anteekattic said 7 years ago

    wow! great info!

  • ItsiesBitsies

    ItsiesBitsies said 7 years ago

    One of the most useful Storque reads yet - thanks for sharing Heather! I'll definitely use your tips! Here's to mothers of 3!

  • HomeDeconomics

    HomeDeconomics said 7 years ago

    Wow, excellent advice. I had to take notes!

  • seaglassgems4you

    seaglassgems4you said 7 years ago

    Great article! Thanks!! :)

  • SoSaDesigns

    SoSaDesigns said 7 years ago

    Great information and tips!

  • GreatestJoyDesigns

    GreatestJoyDesigns said 7 years ago

    Fox and Clover would definitely be marketing to those who love beauty but are very aware of our history of waste! Eco friendly, recycled, salvaged etc. She is also hitting those who want unique and simple beauty. Her prices are also along what I call "reasonable"! I hope she does well.

  • ballantynejewelry

    ballantynejewelry said 7 years ago

    Thank you so much for the advice! I think a lot of us, myself included, are afraid to ask feedback for how we can make our stuff better, but it is so important to know and understand what people think when they see your stuff! I have been making and selling jewelry for 7 years (with a little break when I just had my baby in June!) and I know to hear something negative about a piece that you created, when you have worked so hard on it can be very difficult. But then I just think, how can I use what they say to change? How can I make it better? In the end, I feel that feedback ultimately helps! I think you offer great advice, and I thank you so much for the ideas!

  • treeoflifestudio

    treeoflifestudio said 7 years ago

    I went to your wonderful blog. Thanks for some great practical business advice!

  • iPhotographGod

    iPhotographGod said 7 years ago

    Great article. I love all the information you shared. I'm just starting out, taking my products to shows, so this helps me tremendously! Thank you!

  • canvaspics

    canvaspics said 7 years ago

    Thanks. Any help is always appreciated for new and old seller's!

  • thepaperflorist

    thepaperflorist said 7 years ago

    Thank you for this. Great reading : )

  • jadjusjewelry

    jadjusjewelry said 7 years ago

    Love the article. Thanks for for the tips!!

  • nkolika

    nkolika said 7 years ago

    Great tips!!!!

  • themogulmom

    themogulmom said 7 years ago

    Thanks everyone! Glad you enjoyed the article. Y'all are the most engaged, wonderful audience I've written for! :D Heather

  • orangeladybird

    orangeladybird said 7 years ago

    hi mogul mom. i am a mom --- and aspiring mogul. i have yet to make an etsy sale but i am staying hopeful. i am trying to be strategic about my product and i am working on the market-the-hell-out-of-it portion. right now, i am taking a break from designing/ordering a postcard with my etsy address. i have another mom-friend who pays for her daughter's daycare with her etsy sales. i aspire to be able to do that! if you have a moment i would really appreciate it if you would critique my shop. thanks a bunch for sharing -- and more power to you (and all the etsy moms out there)!

  • IttybitDelights

    IttybitDelights said 7 years ago

    Thank you for the important tips Mogul mom.

  • steampunkjunq

    steampunkjunq said 7 years ago

    Thank you for sharing these wonderful tips. :)

  • carlossantiago

    carlossantiago said 7 years ago

    valuable info! thank you! PARK pillow guys, matt & carlos

  • Bethanys5

    Bethanys5 said 7 years ago

    love this article

  • thebannerloft

    thebannerloft said 7 years ago

    Really awesome advice. Thank you very much.

  • paulbead

    paulbead said 7 years ago

    I started to use some of these ideas a few months a go and my business has increased 500%. We will all benefit from this article. Thank You.

  • jessielawson

    jessielawson said 7 years ago

    thanks for the article--very helpful. The Fox & Clover site is lovely: her work has a distinctive look (and is made in a distinctive--and clearly explained--way). What I especially liked was the banner, the corresponding use of wood behind each piece, and the contrast between the rustic look of the wood and the delicacy of the jewelry. It is such a clean, coherent-looking site. I am inspired!

  • sarahndippity

    sarahndippity said 7 years ago

    Great article. I loved how well laid out your tips are. Reading your article opened my eyes to a marketing skill that my shop is lacking. I figured that customers would easily recognize the uniqueness of my products. I see now that I still need to play it up in all areas not just pictures. Thank you

  • ikabags

    ikabags said 7 years ago

    Great article ! Thanks so much for sharing !

  • kwjewelryart

    kwjewelryart said 7 years ago

    Best advice for an Etsy newbie! Thank you.

  • EricaLeilaniDesigns

    EricaLeilaniDesigns said 7 years ago

    Thank you so much for the wonderful information! I am so excited to be joining your weekly email and looking forward to more tips!

  • photoms

    photoms said 7 years ago

    Thanks for passing on your wisdom to us little guys!

  • silkepowers

    silkepowers said 7 years ago

    That is some great advice! I am fairly new to etsy and haven't really put all that much work into my shop until now. I am ready and your tips will help me greatly! Thank you!! :-) Silke

  • SiriusFun

    SiriusFun said 7 years ago

    Excellent advice and very helpful!

  • rule42

    rule42 said 7 years ago

    Really good info, thanks for your article, I'm going to go research myself now :O)

  • nauli

    nauli said 7 years ago

    Great article. I'm just wondering how could we put our differentiation everywhere without making it look "over"... Guess, we've to think about this.

  • ThompsonGirl

    ThompsonGirl said 7 years ago

    This is a fabulous article. I can't wait to try the exercises and find my points of difference!

  • RichardMartinPottery

    RichardMartinPottery said 7 years ago

    Thanks for the thought about points of difference. Now it is time for some homework.

  • autumnvelvetrose

    autumnvelvetrose said 7 years ago

    Love this article! I am always looking for ways to improve my shop and I appreciate these practical suggestions!! Love ETSY! :)

  • PawsFurAMoment

    PawsFurAMoment said 7 years ago

    Great tips! Thanks for sharing!

  • yiannimomma

    yiannimomma said 7 years ago

    Thank you for the great information and outline!

  • Jewelrybyjane29

    Jewelrybyjane29 said 7 years ago

    A lot of great information

  • mmtncrfts

    mmtncrfts said 7 years ago

    Wow! You had so many great tips! Thank you for sharing.

  • FoosieDesign

    FoosieDesign said 7 years ago

    this is such fantastic advice! And so motivating while I'm in the midst of trying to fine tune my sales strategies, thank you!

  • TxEarthstoneJewelry

    TxEarthstoneJewelry said 7 years ago

    Wonderful ideas! Thanks so much for taking the time to share your thoughts and suggestions!

  • WitsEndDesign

    WitsEndDesign said 7 years ago

    All wonderful ideas! Still trying to standout in this huge cyberpool. Thanks!

  • tantancharms

    tantancharms said 7 years ago

    I like this!!! I'll do the exercise Heather recommends as soon as possible! Thanks!!!!

  • guthrie

    guthrie said 7 years ago

    Thanks for the article- I wondered if you could get more specific about how you find your "top competitors?" Thanks again...

  • sparrowandvine

    sparrowandvine said 7 years ago

    this was perfect, thank you so much!!

  • ThePoppyField

    ThePoppyField said 7 years ago

    This was an Oprah's Aha moment. It all made sense. Thanks for helping a newby like me.

  • MyBeautifulCreations

    MyBeautifulCreations said 7 years ago

    Thank you for the wonderful advice!

  • MyBeautifulCreations

    MyBeautifulCreations said 7 years ago

    Thank you for the wonderful advice!

  • jlikeart

    jlikeart said 7 years ago

    I'll give it a shot. Hey, anything little tweak to get more hits and (hopefully)more sales is worth trying.=)

  • DebbieCrothers

    DebbieCrothers said 7 years ago

    It's hard not to feel like a little pea in a swimming pool of peas - and with not a business bone in my body - even harder. I thought this would be easy but have realised that I need to upskill on the business side of things. Thanks Mogulmum for such great advice. I'll now have a look at my own shop and work out what makes me different - if anything at all. I also love the way Fox&Clover has taken a pic of her work on a real person - easy to see what the piece will look like worn. Clasp idea pic is also great. Thanks Heather.

  • glasspondstudio

    glasspondstudio said 7 years ago

    This article was so helpful. I have done small comparisons in my market, but this gives me even more ideas about how to do it on a larger scale. I especially like the idea of involving my customers and taking a survey. Time for a revised marketing plan! Thanks!

  • CheltenhamRoad

    CheltenhamRoad said 7 years ago

    Thank you very much - those tips are spot on and very do-able - makes me (a new seller) eager to get off on the right foot. You're right about Fox and Clover - as other has said her message is clear - her products are recycled, unique and best of all long-lasting and durable. Also her shop policies are very clear and reasonably explained. Off to make lists! Thanks so much.

  • kloseknit

    kloseknit said 7 years ago

    Very good info! I plan on using these tips, they seem very sensible and basic!! I know I am in the company of many great crafters, and I hope I can hold my own. Thank-you for sharing with us~

  • twwd2008

    twwd2008 said 7 years ago

    Thank you for your advice!! It was very helpfull!!!!

  • dabbledesigns

    dabbledesigns said 7 years ago

    Very imformative, thank you for the awesome advice and strategies!

  • ButtermilkVintage

    ButtermilkVintage said 7 years ago

    Love the "Be a Detective" exercise! I better hop to it. Thanks, themogulmom!

  • nutsaboutknitting

    nutsaboutknitting said 7 years ago

    Great advice! I know that Rome was not built in a day, and neither can a truly great reputation :)

  • RockStoneTreasures

    RockStoneTreasures said 7 years ago

    I'm going to try some of your tips and see how it works. Really great info. Thanks for sharing.

  • lwhelan

    lwhelan said 7 years ago

    I have never commented on one of the articles before, but I found this so helpful I just HAD to let you know.

  • riversbendbeads

    riversbendbeads said 7 years ago

    Thanks for sharing all of this fabulous information! I'm gonna try to emulate you and to implement your suggestions.

  • TheGinghamOwl

    TheGinghamOwl said 7 years ago

    Amazing article! I can't wait to start getting my free weekly e-mail! Thanks a Bunch:)

  • MidwestieLady

    MidwestieLady said 7 years ago

    Thank you for an excellent post! I love your example of your brother's dog biscuit idea and how you explored it. You gave me and all of us lots to think about - and it's appreciated!

  • DotD

    DotD said 7 years ago

    I like your 3 column list of finding your niche...like small paintings mixed in with small vintage items, mostly handbags....or maybe I should concentrate on less....still developing!

  • FreshFishArt

    FreshFishArt said 7 years ago

    What great advice! Thanks!

  • rosycheeksbowtique

    rosycheeksbowtique said 7 years ago

    Great information! Now I just need to do it:-)

  • lauraprill

    lauraprill said 7 years ago

    great, thanks!

  • kimberleeannkreation

    kimberleeannkreation said 7 years ago

    I am going to read this several times, make those columns, do my differences, and make kimberleeannkreations a top seller. Thanks so much for the advice!!

  • maycouture

    maycouture said 7 years ago

    Very inspiring!!! Thank you.

  • Oddiments

    Oddiments said 7 years ago

    Great advice, thanks!

  • tomatotots

    tomatotots said 7 years ago

    Another mum... thank you for taking the time to share your thoughts and give us other mums great advice, I will start working on How am I different list.

  • YOUarewhatyouDREAM

    YOUarewhatyouDREAM said 7 years ago

    thank you so much for this very helpful advice!

  • CompAndHandDone

    CompAndHandDone said 7 years ago

    Yep, have a good product affordably priced and then get noticed.

  • giftforallseasons

    giftforallseasons said 7 years ago

    Terrific insight! Loved reading this article, and held on to each and every word. Thanks you for sharing all the wonderful, helpful ideas!

  • WimseyJewelry

    WimseyJewelry said 7 years ago

    Good Stuff to think about. There must be ways to market differently.

  • SMboutique

    SMboutique said 7 years ago

    Thanks Heather you are such an inspiring woman!That was a great idea to make us practise on the Fox and Clover beautiful and unique shop, now I need a pen and paper and rework mine, I will surely subscribe to your newsletter too, Thanks!Have a great day.

  • Jaminko

    Jaminko said 7 years ago

    thanks for all these very useful ideas, I look forward to reading more from you!

  • SayItWithSilver

    SayItWithSilver said 7 years ago

    Marking... fantastic advice!

  • TandSFashions

    TandSFashions said 7 years ago

    great tips for someone just starting! cheers!

  • NSpottery

    NSpottery said 7 years ago

    Important things to think about.... thanks!

  • babyjives

    babyjives said 7 years ago

    This is the second time today I've found myself reading your advice and taking notes - first on Daily Worth and now here. Thanks for the great ideas!

  • GoodwinsGreetings

    GoodwinsGreetings said 7 years ago

    Thanks so much...great tips that really make sense!

  • kaylarobbinsart

    kaylarobbinsart said 7 years ago

    I'll have to incorporate some of those ideas. Thanks!

  • themogulmom

    themogulmom said 7 years ago

    You're welcome, everyone! Thank YOU for leaving such wonderful comments full of kind words and gratitude. @guthrie - I've always been a fan of Google for finding my top competitors. ;o) Google your key words or set up a Google Alert for your key words and you'll be sure to find the other sellers in your niche. Thanks again, everyone! Heather

  • rykasbeads

    rykasbeads said 7 years ago

    Very Nice Helpful Thank-you

  • AshlynDesign

    AshlynDesign said 7 years ago

    What a great article, with many thought-provoking questions and ideas to try! I've only been taking a serious stab at selling since this spring and agree that it can be a difficult journey to make your shop stand out when there is already so much competition out there. I decided to focus on creating what I love, listing the best quality work possible, making sure my photos are clear and honest, and giving great customer service. So far, it seems to be working for me and my business is continuing to grow! *Ü*

  • invernessstudios

    invernessstudios said 7 years ago

    I have some work ahead of me, but I know it will be worth it. Thank you!

  • RetroBabs

    RetroBabs said 7 years ago

    Babs and Bec here, We love this info. We will really try to spread the Etsy word and get our name of our shop out there more often. It feels like the last month we have been muddling through but we have had lots of Etsy helpers and advise. Thanks everyone who has shared with us. MogulMoM thanks for this article!

  • paramijewelry

    paramijewelry said 7 years ago

    Great advice! Need to get busy now:)

  • pepipeyo

    pepipeyo said 7 years ago

    wow... nothing but a super makes sense and very helpful advise. Thank you Ps: Pretty children (^.^=)

  • Diannasdiapercakes

    Diannasdiapercakes said 7 years ago

    Thank you so much for sharing your insight. I have done your suggestion but not with 10 competitors, will do! I have found not alot of people even know what a Baby Diaper Cake is so this has been a difficult journey, but one I will not give up on! Thanks again!

  • TwinCitiesSoap

    TwinCitiesSoap said 7 years ago

    Wonderful advice! Thanks so much for putting this together:)

  • pineappleaisle

    pineappleaisle said 7 years ago

    Great tips! Mahalo!

  • inspirationfibers

    inspirationfibers said 7 years ago

    This article was so timely for me. I had my shop open for a successful few months about two years ago, and shut down to have baby #4, but now I'm back! This time around, I've worked to establish my niche or my point of distinction (I'm all about educating and supporting local shepherds). I loved that you gave us some realistic, active advice about what we can do right now. I'm making lists and seriously looking at my tag line. Thanks!

  • catesemporium

    catesemporium said 7 years ago

    Very informative article! It was interesting to see how Fox and Clover runs her shop. Very pretty items as well.

  • tumblebumbletots

    tumblebumbletots said 7 years ago

    Thank you for sharing - great advice!

  • ClassyBabyThreads

    ClassyBabyThreads said 7 years ago

    Thank You!!! Taking action and marking!!

  • courtneyorillion

    courtneyorillion said 7 years ago

    Super helpful read! Thanks.

  • RondaMDesigns

    RondaMDesigns said 7 years ago

    Wonderful article; it has inspired me to focus on more marketing. Having people give positive feedback sometimes is just not enough!!

  • FlowerBedHead

    FlowerBedHead said 7 years ago

    Thank you for your time! Now go change a diaper- lol As a mom of three myself, your an inspiration!

  • takokids

    takokids said 7 years ago

    Thank you for this great article! Ok points of difference...one is her item's description. She goes into a lot of detail of exactly how handmade the item is. It would appeal to shoppers who want a personal handmade experience.

  • ChristmasGal

    ChristmasGal said 7 years ago

    Very informative article. So helpful! Thanks! Best Wishes, ChristmasGal

  • todi

    todi said 7 years ago

    Thanks for sharing this with us.

  • PurePalette

    PurePalette said 7 years ago

    Thank you for sharing and pointing this issue out. After reading this article, it makes me think about my biz more and more.. :)

  • chanyeevon

    chanyeevon said 7 years ago

    Super helpful tips :D :D Thanks for sharing!

  • nithyafinearts

    nithyafinearts said 7 years ago

    thank you so much for such wonderful and informative tips. wondering how to build the sales coz no sales for a long time now. i hope your useful tips shall be of great help. thanks once again.

  • jolinne

    jolinne said 7 years ago

    Great article! Very helpful, thanks for sharing.

  • JNJKeepsakes

    JNJKeepsakes said 7 years ago

    Good info! Thanks for sharing!

  • LavenderField

    LavenderField said 7 years ago

    Thanks for this! I just re-wrote my shop announcement a bit. And thanks for pointing out Fox & Clover... I just fell in love with yet another Etsy shop.....

  • eleonorashop

    eleonorashop said 7 years ago

    Thank you for this great article! Super helpful tips..

  • yjennings

    yjennings said 7 years ago

    Thanks for the great tips!

  • Dryw

    Dryw said 7 years ago

    Great tips, thank you!

  • gretchenmist

    gretchenmist said 7 years ago

    interesting article. i really love foxandclover and think you chose a great example ~ i recognise sabrina's work anywhere, and also her product styling/shots :)

  • ladybeadgood

    ladybeadgood said 7 years ago

    Great advice. Being new to Etsy and online selling, I will be reading these tips often. Thanks for sharing.

  • LovelythingsStudio

    LovelythingsStudio said 7 years ago

    When I got up this morning I asked myself what I am going to do today different than yesterday...your advice is the difference. Thank you for the advice.

  • handstrung

    handstrung said 7 years ago

    These tips really point out how important it is to have a business plan. I am also new to Etsy and find it a bit overwhelming how to stand out in such a crowded space. I will follow your advise and review how I move forward successfully. Thanks for sharing.

  • CreationsMichelle333

    CreationsMichelle333 said 7 years ago

    Thanks for the tips, very helpful.

  • SweetNSassySewing

    SweetNSassySewing said 7 years ago

    this was great read! thanks for sharing such valuable information with us!

  • possandwom

    possandwom said 7 years ago

    Thank you for such an inspiring article. My children are what inspired me to create Poss & Wom so it is really important to me to keep a balance with raising my children and creating my brand. It is so inspiring to read about other mums who are right now at where I would love to be.

  • ButlerPottery

    ButlerPottery said 7 years ago

    Great advice. I especially like the three column idea, something I have been struggling with.

  • AvantCarde

    AvantCarde said 7 years ago

    Nice article - thanks for making it an easy and useful read !!

  • BumperStickersnmore

    BumperStickersnmore said 7 years ago

    Thanks for the tips. I'm off to see if I can find some shops similar to mine and do some comparing.

  • SewBelles

    SewBelles said 7 years ago

    Wonderful article. It seems the busiest people get the most done! Thank you for sharing your time and advice.

  • bcaprichos

    bcaprichos said 7 years ago

    Great article! I'm gonna do this TODAY!!!

  • mountainhomepottery

    mountainhomepottery said 7 years ago

    Great article! I plan to put these ideas into action! Fox and Clover does a great job of pointing out their uniqueness in the shop announcement. Right to the point! Thanks for sharing your insights!

  • FunkRockStudios

    FunkRockStudios said 7 years ago

    The 3 Column idea is fabulous. I am definitely going to do that! Thanks.

  • Lumm

    Lumm said 7 years ago

    Thanks!

  • sandeerabbit

    sandeerabbit said 7 years ago

    thank you your ideas are great :)

  • 1treeyoga

    1treeyoga said 7 years ago

    thanks for the information. very helpful : )

  • KarmensQuilts

    KarmensQuilts said 7 years ago

    Love all this business info! Thanks so much for sharing!

  • sumthin2talkabout

    sumthin2talkabout said 7 years ago

    Great tips and helpful ideas for the newcomers and veterans!

  • TummyEarthFashions

    TummyEarthFashions said 7 years ago

    Thank you. I found this to be very helpful. As did others, I took handwritten notes. I find that hand writing everything I can about etsy selling. This gives me a wonderful reference book to check whenever needed PLUS my brain absorbs much more when writing vs copy/paste, lol.

  • LisaMicheleProducts

    LisaMicheleProducts said 7 years ago

    Thank you for the great advice! Best wishes for continued growth!

  • SallysCreativeHands

    SallysCreativeHands said 7 years ago

    Hi Heather, I want to thank you for taking the time to put this exercise together for us. One of her points of difference, or maybe it can count as two, is right below her banner where she tells that she hand cuts her pieces from recycled glass. Another point would be in her shipping info. where she tells her shipping policies. In her dinner plates she explains another point, "Each plate is made from reclaimed window glass and every step of the process is handmade, including gathering old windows, cutting the glass, painting, kiln-firing and polishing. Each plate is entirely unique." So she highlights her recycled glass points everywhere. Thanks, Sally

  • 2SmartCats

    2SmartCats said 7 years ago

    clear and straight to the point! Thanks

  • jesuipolita

    jesuipolita said 7 years ago

    Muchas gracias por intentar ayudar a los que no sabemos nada sobre estos temas, como yo. Leere tu articulo cada vez que tenga una duda

  • MattiOnline

    MattiOnline said 7 years ago

    Wow! Great input! Thank you for such value insight...now to put on my detective cap :)

  • TheVintageGypsies

    TheVintageGypsies said 7 years ago

    Thanks for this great advice! hope to put it into practice soon!!

  • RabbitfishJewelry

    RabbitfishJewelry said 7 years ago

    Great advice and I'm signing up for your newsletter. Then going to hunker down with some coffee and my journal and get to work! Thanks!

  • DoolittleJewelry

    DoolittleJewelry said 7 years ago

    Great article; lots of important ideas to think about!

  • medusacraftart

    medusacraftart said 7 years ago

    Very good article! Its very helpfull.Thanks!

  • ArtisticWill

    ArtisticWill said 7 years ago

    Thank you for a great article. Very informative and helpful. My glitter art is unique, different and it stands out, now with your information I can be seen through a crowd of artist and crafters. Thanks.

  • naturalgatherings

    naturalgatherings said 7 years ago

    Great Stuff! I am just getting started and am stuck miles from home, where I am dying to get to so I can get my shop set up. I can't get to my creations so I am researching and learning every day and thanks to you, Mogalmom, and others in this great Etsy community (really more like a family)I am learning tons and enjoying the ride! Thanks so much to all!!!

  • zzlaca

    zzlaca said 7 years ago

    Thank you for all the great tips!

  • SugarCake

    SugarCake said 7 years ago

    This is very helpful. Thanks so much!

  • spaenywoodstudio

    spaenywoodstudio said 7 years ago

    Thanks for the great information!

  • locksofpizazz

    locksofpizazz said 7 years ago

    Wonderful insights Heather, thank you much!

  • trinketsandbeaus

    trinketsandbeaus said 7 years ago

    Identity and exposure are everything. Heather has hit the nail on the head. Think of "Mobil Oil" or "Dr. Seuss". You would recognize them in the rain, You would recognize them from a plane. You would recognize them here and there, You would recognize them anywhere. Finding your point of difference is becoming a "Dr. Seuss". When he established his "niche" in the market, there were only three other books on the shelf!!! I wonder how he would fare if he was starting out today. Quote: “Sometimes the questions are complicated and the answers are simple.” Thanks Heather!

  • trinketsandbeaus

    trinketsandbeaus said 7 years ago

    Identity and exposure are everything. Heather has hit the nail on the head. Think of "Mobil Oil" or "Dr. Seuss". You would recognize them in the rain, You would recognize them from a plane. You would recognize them here and there, You would recognize them anywhere. Finding your point of difference is becoming a "Dr. Seuss". When he established his "niche" in the market, there were only three other books on the shelf!!! I wonder how he would fare if he was starting out today. Quote: “Sometimes the questions are complicated and the answers are simple.” Thanks Heather!

  • trinketsandbeaus

    trinketsandbeaus said 7 years ago

    Woops!

  • EruptPrints

    EruptPrints said 7 years ago

    Great advice! I'm definitely going to put some in action! cheers

  • SweetSallysSoaps

    SweetSallysSoaps said 7 years ago

    Very helpful information!

  • puddlecraft

    puddlecraft said 7 years ago

    Fanatically simple and inspirational, at the end of the day if you have confidence in your work and you are prepared to work, good things should eventually come your way. Thanks

  • MaribelleCampa

    MaribelleCampa said 7 years ago

    Super helpful! Thanks for sharing your ecperience and knowledge!! Good luck to your brother! Maribelle

  • lisasloops

    lisasloops said 7 years ago

    thanks for the advice!

  • MindfulMedley

    MindfulMedley said 7 years ago

    I understand we need to stand out with our items, but I also want to make things that I think are beautiful, not just what is "hot" at the moment. Of course, my tastes may not sell anything! As a newbie, I still have so much to learn... Thanks for the suggestions!!

  • KasualBead

    KasualBead said 7 years ago

    I want to say thank you so very much for the great information you shared regarding being different. That is the one thing I'am looking to do is be different with every product. Be blessed and much success

  • themogulmom

    themogulmom said 7 years ago

    @SallysCreativeHands - GREAT job! A+ for you! :D @trinketsandbeaus - LOL. Your comment was WORTH posting twice. ;-) Thank you! Everyone else - thanks once again for the fab comments. Love y'all. Heather

  • legallyjeweled

    legallyjeweled said 7 years ago

    Thanks for the great tips, really super helpful. Thanks for sharing...Barbara

  • janicewd

    janicewd said 7 years ago

    Thank you so much. I agree that finding something different is hughly beneficial. I have been brainstorming but its difficult. I continue to think, think, think. Thanks again.

  • Apia

    Apia said 7 years ago

    Simple steps that i can use... got me thinking, rather re-thinking my shop !

  • Apia

    Apia said 7 years ago

    You've listed simple practical techniques. Now you've got me rethinking my shop and strategies!

  • designwunderland

    designwunderland said 7 years ago

    Great tips! thank you so much for sharing :o)

  • southstreet

    southstreet said 7 years ago

    fantastic tips! I think it's one of the most important advice I've heard since I'm an etsy seller! many thanks!!!

  • southstreet

    southstreet said 7 years ago

    I visited the store Clover and Fox, and I noticed that offers a line of very special creations. Uses lace as pattern, which differentiates it from other articles made of glass. Besides, emphasizes that the recycling of glass is used for their work, in addition to certain technical specifications that make the buyer aware of the durability of the product. I think this makes a difference!

  • nancyros

    nancyros said 7 years ago

    Great Article!! You taught me how to look at the ideas I already have with a new purpose. I've been only trying to think out of the box. You brought me back in. Thank you.

  • jewelrybyjg

    jewelrybyjg said 7 years ago

    Good advice - I like that you were specific in your tips. Thanks!

  • thedots

    thedots said 7 years ago

    Good tips for me to use.

  • SHIKAdesign

    SHIKAdesign said 7 years ago

    Taking notes!

  • BlueLeafBoutique

    BlueLeafBoutique said 7 years ago

    Thanks for the great information~!

  • ZigzagZucchini

    ZigzagZucchini said 7 years ago

    great info

  • TexasVintage

    TexasVintage said 7 years ago

    Thanks for the information!

  • kittyd

    kittyd said 7 years ago

    Interesting

  • EvenAndy

    EvenAndy said 7 years ago

    Thanks for this great article. I need to sit down and figure this out for my shop. Re Fox and Clover: - recycled glass - handpainted - customization I love how she ties her story into not only her shop announcement but into her item descriptions as well. Extra Credit- I think her work is for environmental conscious women who love well crafted and unique pieces.

  • contempojewels

    contempojewels said 7 years ago

    Very informative, thank you!

  • UneekDollDesigns

    UneekDollDesigns said 7 years ago

    Always food for thought, thank you...:)

  • GemdropsoftheFalls

    GemdropsoftheFalls said 7 years ago

    So interesting and helpful, thanks!

  • myvintagecrush

    myvintagecrush said 7 years ago

    Amazing! I'm off to work, work, work!

  • piecesofaprilmel

    piecesofaprilmel said 7 years ago

    There are so many wonderful tips and useful tools on Etsy it is wonderful! BUT does anyone feel less original the more they read or look at other shops? I am no Paloma Picasso but I hoped I was at least a little different!

  • Just2Chilli

    Just2Chilli said 7 years ago

    Thank you for the advice! I'm not selling jet but I'm planning to so every advice is very useful to me :)

  • SimplyContentByK8

    SimplyContentByK8 said 7 years ago

    Thank you for the advice from another mother! :)

  • JerrysDesigns

    JerrysDesigns said 6 years ago

    Thank You! Fox and Clover is on vacations but I got to look at everything else and went into her website. Very unique! She clearly states the type of business, how the products are made, education, tags and materials. Love the shope name with "Wild Pretty Things". The feedback shows great service, happy customers, beautiful products and great packaging. Using recycled glass and wood for her products is unique and beautiful. So I would say being honest about your work and giving the customer full detail is the best thing we can all do. I believe we all have unique and beautiful products but it will still come down to what the customer is looking for! Thanks again and I definitely have more work to do!!!

  • GraceElizabeths

    GraceElizabeths said 6 years ago

    Great article! My daughters and I are venturing out into the Etsy world. I have years of entrepreneurial experience but now I am walking my girls through the process of starting a business. In fact, my middle daughter found this article and passed it on to me. She already is getting the knack of research. Thanks for sharing!

  • ArtistGlassEngraver

    ArtistGlassEngraver said 6 years ago

    Great Article, lots of interesting links. Thanks.

  • bubicha

    bubicha said 6 years ago

    Excellent post! Thank you

  • urbandon

    urbandon said 6 years ago

    Great article. Has me thinking now!

  • DesignsbyDonusha

    DesignsbyDonusha said 6 years ago

    Great ideas. Just got started with my one of a kind necklaces and earrings. I am finding these posts really helpful!!! More, please.

  • yoursopretty

    Breanna Carolyn from YourSoPretty said 3 years ago

    Great information.

  • Homepage said 3 years ago

    ... [Trackback] [...] Informations on that Topic: blog.etsy.com/en/2010/sellers-whats-your-point-of-difference/ [...]

  • Google said 3 years ago

    Google Here are some hyperlinks to websites that we link to since we feel they may be worth visiting.

  • Google said 2 years ago

    Google One of our visitors lately encouraged the following website.

  • Google said 1 year ago

    Google Check below, are some absolutely unrelated sites to ours, even so, they are most trustworthy sources that we use.

  • Google said 1 year ago

    Google Here are some hyperlinks to websites that we link to due to the fact we assume they may be worth visiting.

  • My Homepage said 1 year ago

    ... [Trackback] [...] Read More here: blog.etsy.com/en/sellers-whats-your-point-of-difference/ [...]

Sign in to add your own