Shop Etsy

Seller How-To: Top 10 Graphic Designs to Give Your Shop the Edge

Jul 23, 2009

by WinchesterLambourne handmade and vintage goods

There is a proverb which says that experience is a formidable teacher — it hands the test first and the lesson afterward. Graphic design, the studiously crafted personality profile of an individual, is one of most formidable teachers of all. A graphic designer has to tread on speculation and potentiality, and there is a certain degree of risk involved in the creation of art that looks not inwardly to oneself, but to the customer.

However, good design does not simply “exist.” It also “does,” and it is most effective when communicating objectives close to our hearts. In my little sphere as a graphic artist, good design teaches that we are not here simply to make a living, but to bring back locality and handmade value in a world of increasing abstraction.

This is a list of 10 different (and progressively expansive) ways in which graphic design can give your shop the edge by building a professional, consistent image, while letting the world know you mean (handmade) business!

Custom Etsy Banner By jackandmolly, $30.

1. The banner. The first step of graphic design, and one’s immediate identification for sellers and buyers alike, banners can be made using a wide range of graphic programs — from the free (but very good) GIMP to the more challenging Adobe Photoshop.


2. The logo. More expansive than the banner (which can be changed as often as desired), the logo is a symbol of constancy and becomes one’s business ID to the world. Consistent use of the logo is the key to clear communication and maximum visual impact. It acquaints others with your shop.

Custom Character by McPrincessMaree, $50.

3. The custom-character. Similar to the logo in creating an identity, but far more detailed is the custom character. Its style can range from humorous and simple to high-fashion, and is an endearing, memorable component of branding. This is becoming more popular with online, socially-networked sites and may be used as an avatar.

preFAB Business Cards by nbcreative, $15.

4. The business card. This is by far the most efficient method of making oneself known to the world, and is therefore extremely important. Many people collect striking designs; to quote a fellow Etsian upon seeing some formidable business cards, “These will end up being retained by the recipients as art!”

Custom graphic design Twin Stylish Marketing Brochures by CraftyChefGraphics, $150.

5. The postcard or brochure. For those who wish to give product details and photographs that cannot fit within the storage-space of a single business card, the brochure is a very useful (and personal!) way of communicating with one’s audience.


Darby Website Template – Complete 4 Page Site by byMasselyn, $100.

6. The website. When it comes to websites, as elsewhere, less is more: simple, easy-to-navigate and stylish designs inspire. If you have many photographs that you wish to showcase, a personal website is the ideal place to do so. Look for a web-designer who knows how to install a Coppermine photo system for easy uploading, clear layouts divided by category, and minimum maintenance work.


Dark Spark Hang Tags – Build Your Own – 2 Sided by lolaness, $30.

7. The product thingamabobs. This is a wide-ranging section which can include anything from product labels and stickers to ornamental gift tags. A stylish and eye-catching label exudes confidence, consistency and professionalism, encouraging the buyer that they have made an excellent selection.


Custom Rubber Stamp – Girl on Bike Bookplate by babyjewels, $21.

8. The vector. Vector graphics are two-dimensional, flat images — beautiful for their austere simplicity and limited number of colors. They are perfect for letterpress work, for the creation of stamps, and can be easily transferred onto the less conventional wood or acrylic gift-tags.

PREMADE graphic design personal chef or catering logo, business card, postcard, and letterhead for fliers  by CookingClipArt, $75.

9. The letterhead. These are slightly sneaky (yet very professional!) ways of influencing others to visit your shop without having to ask. A good letterhead design is thus a powerful marketing tool with many benefits.


Etsy Business Package by Thompsondesigns, $50.

10. …and finally, the horn of plenty! To maintain consistency, it is important to use the same graphic designer throughout. For that reason, many graphic artists offer a cornucopia of selections in a single package.

Do you have any graphic design tips for sellers? Post in the comments below!


  • jenniferladd

    jenniferladd said 12 years ago

    These are all great ideas! I think I improved my shop 100% when I had a wonderful Etsy seller (StudioChicDesign) make me a new banner ... I love it!

  • shopgoodgrace

    shopgoodgrace said 12 years ago

    FanTAStic article!! Great idea's! :)

  • SusanFaye

    SusanFaye said 12 years ago

    Excellent advice, and I believe in the "KISS" principle with internet graphics: Keep It Simple Sweetheart"!

  • Morado

    Morado said 12 years ago

    Thanks for sharing! :o)

  • Tina669

    Tina669 said 12 years ago

    Great idea's! :)

  • tinahdee

    tinahdee said 12 years ago

    All beautiful and great ideas, and your shop is great too, WinchesterLambourne. :)

  • 4TheSparrowsNest

    4TheSparrowsNest said 12 years ago

    I agree, one of the most important things about a shop is its presentation. If the seller has bothered with these details, I know they really care about what they make. I agree with should enhance our shops, not detract from what we sell. It's tempting to go overboard though! Great article.

  • ParadiseBodyShop

    ParadiseBodyShop said 12 years ago

    It is super tough trying to find the right design for yourself as a starting Etsian - thanks for the advice and direction!

  • florigander

    florigander said 12 years ago

    While reading this article, I kept thinking to myself "why in the world would they leave Winch out of this article?!" Then I realized that you wrote it. :) Silly me. Nice article - I love the custom characters.

  • VixVintage

    VixVintage said 12 years ago

    Thanks for sharing!

  • AlchemicMuse

    AlchemicMuse said 12 years ago

    Awesome info! Thanks! :)

  • thestapeliacompany

    thestapeliacompany said 12 years ago

    Wonderful ideas! I'm doing most of these already since I'm a designer, but there were several tips even veterans can use to their benefit! Thanks.

  • aPotteryPear

    aPotteryPear said 12 years ago

    This takes the shop up a level thanks.

  • aBreathofFrenchair

    aBreathofFrenchair said 12 years ago

    Perfect timing as I need to order more business cards!

  • CecilandCo

    CecilandCo said 12 years ago

    Thank you so much for sharing this great information!

  • spacejam

    spacejam said 12 years ago

    great ideas and information!

  • NinaReneeDesigns

    NinaReneeDesigns said 12 years ago

    Good to see the graphic designers getting some well deserved love...nice! :-)

  • BululuStudio

    BululuStudio said 12 years ago

    <--- Love my banner...Wow beautiful desings

  • mythunderstood

    mythunderstood said 12 years ago

    Well written and compelling - the photo alone drew me in!

  • SimpleJoysPaperie

    SimpleJoysPaperie said 12 years ago

    Wonderful advice ~ super selections from which to choose!

  • WinchesterLambourne

    WinchesterLambourne said 12 years ago

    Thank you so much admin - I am literally dancing! I thought it was about time graphic design got a bit of front page recognition, so I was happy to do it. :D

  • JewelsofSaraswati

    JewelsofSaraswati said 12 years ago

    Love this! I also do some graphic design work and know how important it can be. And how painstaking- but worth it!

  • RareGemstoneJewelry

    RareGemstoneJewelry said 12 years ago

    very well written and informative, win!

  • girltuesdayjewelry

    girltuesdayjewelry said 12 years ago

    What a wealth of information! I learned a lot and plan on implementing many of these ideas. I definitely have to check out website templates from etsy designers. I could really use one of those! Thank you, WL!

  • juicychristians

    juicychristians said 12 years ago

    I really liked this article! Really really enjoyed it!!!Thanks for the info!

  • angelune

    angelune said 12 years ago

    I love using for all sorts of graphic design needs - you can upload photos and choose from lots of cool free fonts.

  • missevilkitty2

    missevilkitty2 said 12 years ago

    buying a pre made package is the way to go if your a new seller on etsy!! ~Gabbie

  • onepixel

    onepixel said 12 years ago

    This is a GREAT post! As a graphic designer, I can't even STRESS what a difference having a cohesive business design does for your sales! Thank you for sharing this awesome post! And to any commenters that are interested... I will do custom designs for a really affordable price! Anything from business cards to reserve listing graphics to website templates and twitter backgrounds. Here's an example listing to get you inspired: And why not, I'll add another awesome piece to this! If you want a custom design, start a convo with me, and I'll give you 20% if you mention this post in the Storque!

  • cloverandviolet

    cloverandviolet said 12 years ago

    Great article and info, loved how a wide variety of styles and ideas were presented (and we have to say McPrincessMaree did a fabulous job on all the graphics for our shop, so talented). Branding your shop is really a great way to present your products.

  • aroldblanchet

    aroldblanchet said 12 years ago

    Thanks for the inspiration! I need to order business cards :)

  • kikasfancy

    kikasfancy said 12 years ago

    Good job, Win :) Great selections, and I like the way you write!

  • DuBuhDuDesigns

    DuBuhDuDesigns said 12 years ago

    I think you covered it all~visual consistency from your blog to shipping/prduct labels just gives your work that professional touch:)

  • Thompsondesigns

    Thompsondesigns said 12 years ago

    Wow!! What a honored to be named along these great artists. So excited and what great info! :)

  • jillian1984

    jillian1984 said 12 years ago

    Oh so helpful! It can be very hard to sift through the plethora of designers to find great ones.

  • ModernMetalJewelry

    ModernMetalJewelry said 12 years ago

    Love this article! Great Etsy sources to help make your shop and business your own!

  • beachhouseblues

    beachhouseblues said 12 years ago

    Great tips!

  • HazelnutDesigns

    HazelnutDesigns said 12 years ago

    Great article! I love my business cards and banner designed by!

  • baconsquarefarm

    baconsquarefarm said 12 years ago

    Great info here, off to peek at these shops and ponder new directions. Thanks

  • study

    study said 12 years ago

    some really great info, thanks!

  • 10eisha

    10eisha said 12 years ago

    Good article. My husband is a graphic designer and I can't wait for him to "brand" me! I have been doing little things here and there like postcards and such but I'm no pro graphics gal. Thanks for the links!

  • instantcrimson

    instantcrimson said 12 years ago

    great stuff!! Thanks etsy

  • bonbiforest

    bonbiforest said 12 years ago

    A great article. It looks so much more professional when effort has gone into keeping up consistency in branding and graphics :)

  • steinschmuckdesign

    steinschmuckdesign said 12 years ago

    The graphic can do so much out of a Shop! Thank you!

  • purplelemondesigns

    purplelemondesigns said 12 years ago

    Thanks so much for the lesson on branding...It is SO important! Great work by these graphic designers.

  • belovedbaglady

    belovedbaglady said 12 years ago

    Great stuff! Thanks for all the good ideas : )

  • itsalljustmenagerie

    itsalljustmenagerie said 12 years ago

    Interesting article! This really makes me want to open up Photoshop and try to come up with something. Though, I usually get tired of my own designs very quickly, so maybe I should get a Pro here on Etsy to do it.

  • auryndesign

    auryndesign said 12 years ago

    Nice read, thanks!

  • popdogpress

    popdogpress said 12 years ago

    Great article!! I try to tell people this all the time (me being a designer) and they underestimate the power of a good brand for small businesses!!

  • vivikas

    vivikas said 12 years ago


  • twistedlolly

    twistedlolly said 12 years ago

    This is a great article!

  • ajoyfulstudio

    ajoyfulstudio said 12 years ago

    Thank you so much for bringing more information to light about graphic designers on Etsy. Such a wonderful read! I create everything from banners, to business cards, to blog headers, and on and on. It's such a creative release and it is always wonderful to hear when the customer says they ABSOLUTELY LOVE their shop items. It's a great way to meet people on Etsy too - graphic design rocks!!! =)

  • amber84

    amber84 said 12 years ago

    this is SO true. ALL businesses need to establish their brand. A logo is the best way to build that recognition. the logo in 'related items' with the green "j" and the dinosaur is one I created for a fellow etsy seller! If anyone needs branding or a logo check out my shop. :)

  • McPrincessMaree

    McPrincessMaree said 12 years ago

    Fantastic article Winchester! Thank you so much for including me! It's an honor! :)

  • amoronia

    amoronia said 12 years ago

    Fabulous!!! My friend just opened her shop on Etsy, LaSousourella... Without her I wouldn't realise the importance of this... Thanks for the great article!

  • IcingOnTheCupcake

    IcingOnTheCupcake said 12 years ago


  • FrillyButts

    FrillyButts said 12 years ago

    I need to bookmark this page! Thank you!

  • bylynnkrestel

    bylynnkrestel said 12 years ago

    love that we can find it all here on etsy!! thanks!!

  • paramountvintage

    paramountvintage said 12 years ago

    great idea to sell handmade etsy banners!

  • pogoshop

    pogoshop said 12 years ago

    Here at Etsy, the avatar is pretty important. I love the one that my daughter made for me. I think it's visually simple, but gives a lot of info, even in thumbnail size. This little guy is also the star of my banner, mini Moos, and Moo stickers. I agree with Mr. Lambourne about consistency making a memorable impact. Thanks,Jen!

  • ateliermaji

    ateliermaji said 12 years ago

    Thank you for the wonderful article! ...and of course, your personal graphics work is simply amazing.

  • JAdamsDesigns

    JAdamsDesigns said 12 years ago

    very cool! Lots of great ideas!

  • WinchesterLambourne

    WinchesterLambourne said 12 years ago

    I agree with you about the avatar - I probably should have included something about it here. It's certainly helpful in attracting attention in the forums for example. (But Winchester Lambourne is a Miss. *giggle*)

  • pogoshop

    pogoshop said 12 years ago

    Great name and great article, Ms. Lambourne.

  • slidesideways

    slidesideways said 12 years ago

    Thank you for writing this article! As a graphic designer it is sometimes hard to tell people how much their logo and the design of their brand, is an important piece and investment of their business, just as much as a quality product is.

  • BabbidgePatch

    BabbidgePatch said 12 years ago

    great info ~ thank you! my tip: my business card is designed so that I can fold it and use it as a hang tag ~ the front with my shop name and logo; the back has my name, web address & other info. I add product specific information to the inside.

  • seababejewelry

    seababejewelry said 12 years ago

    Win makes the best banners on Etsy! Thanks Win!

  • Radness

    Radness said 12 years ago

    Wow! So much detail!

  • blackbird72

    blackbird72 said 12 years ago

    great article! i too offer graphic design services: my design shoppe here on etsy is on "vacation"

  • BlackStar

    BlackStar said 12 years ago

    Great article Win!

  • EJPcreations

    EJPcreations said 12 years ago

    great article! A great list to work from!

  • ashjewels

    ashjewels said 12 years ago

    great ideas!!

  • alexkeller

    alexkeller said 12 years ago

    sweet! i've been wanting a logo...

  • patspottery

    patspottery said 12 years ago

    I love all the Seller How-To articles, but this one is special, I have bookmarked it:>)

  • TheCottageCheese

    TheCottageCheese said 12 years ago

    Great tips! My banner, avatar, and blog all need some work to customize my shop's look.

  • tinybirdarts

    tinybirdarts said 12 years ago

    Great coverage of the major business graphics categories. The importance of a consistent image from online to mailed advertising to product packaging cannot be overstated.

  • nomivintage

    nomivintage said 12 years ago

    this is so great!

  • MademoiselleG

    MademoiselleG said 12 years ago

    Nice! Thank you :-)

  • RockPaperSilver

    RockPaperSilver said 12 years ago

    Very inspirational...I am always looking for ways to visually tweak my shop and increase the effectiveness of my brand! I have some new shops to heart and investigate.

  • antigoni

    antigoni said 12 years ago

    Thank you for the great article.. I am a graphic designer and I know by experience how important it is to build your Business "image" in a successful and attractive way..

  • workingforpeanuts

    workingforpeanuts said 12 years ago

    Thanks for the tips!

  • swiekysiggies

    swiekysiggies said 12 years ago

    Great article! :)

  • SilverSmack

    SilverSmack said 12 years ago

    Awesome! I knew I picked the right person to make my banner and package!

  • moonstr

    moonstr said 12 years ago

    yaaaaay! Win!

  • stitchknitsew

    stitchknitsew said 12 years ago

    Excellent and beautiful article, graphic design always amazes me.

  • Iammie

    Iammie said 12 years ago

    Nice article!

  • Mymothersgarden

    Mymothersgarden said 12 years ago

    Great tips! Thank you! I like the hang tags, they'd be great for products at craft shows.

  • ElegantSnobbery

    ElegantSnobbery said 12 years ago

    Fantastic! I'm a huge fan of McPrincess Maree... her custom characters are so adorable! Great feature of such awesome designers!

  • stuffbykate

    stuffbykate said 12 years ago

    fabulous :)

  • SavageArtworks

    SavageArtworks said 12 years ago

    Wow, a lot of very talented people here.

  • Lunatiger

    Lunatiger said 12 years ago

    Very cool graphics design! Trying to improve on my own graphic design skills! @_@

  • lolaness

    lolaness said 12 years ago

    Ohhhh I'm so *very* honored to be featured among such great artists - and thank you, Win, for helping bring some much deserved spotlight to the graphic designers on Etsy. I'm seriously giddy and hope that everyone gains some insight from your well-written article that they can use to really improve their sales :)

  • FunFobs

    FunFobs said 12 years ago

    Great story! The graphic design talent on Etsy is amazing.

  • LoveForEarth

    LoveForEarth said 12 years ago

    Awesome! I know Lolaness is insanely talented and has top notch customer service!! Congratulations to all!

  • jenharruff

    jenharruff said 12 years ago

    Very good information! Thanks for posting this!

  • thebestvintage

    thebestvintage said 12 years ago

    Thanks for all of the great tips!

  • theDearestBird

    theDearestBird said 12 years ago

    Awesome tips! Thank you!!

  • WithLoveStudio

    WithLoveStudio said 12 years ago

    Awsome artical I am so honored to be on the list of all these talented graphic designers thank you!

  • babyjewels

    babyjewels said 12 years ago

    I'm really thrilled to have one of my stamps mentioned...many thanks and great article.

  • AnniesWearableArt

    AnniesWearableArt said 12 years ago

    SO many incredibly talented techy artists here!! Wowza...always amazing to see what they offer!

  • LiveFromPlanetB

    LiveFromPlanetB said 12 years ago

    Thanks for posting this. As a graphic designer, I always get very frustrated when I see lovely shops with bad design - it's a first impression thing. Thanks for bring branding/design to light!

  • lovelygifts

    lovelygifts said 12 years ago

    Great post! Thank's for sharing!

  • StormsHandicrafts

    StormsHandicrafts said 12 years ago

    Very useful article! Thanks so much!

  • SmileMoon

    SmileMoon said 12 years ago

    What a cornucopia of useful information. I think I may need to revamp my visual identification here.

  • kimmiekuz12

    kimmiekuz12 said 12 years ago

    Great article, Win! :o) So much great information ... well-written and dazzling images too! ♥ you!

  • MinceCo

    MinceCo said 12 years ago

    presentation ladies and gentlemen should never be overlooked ;)'

  • WinchesterLambourne

    WinchesterLambourne said 12 years ago

    presentation ladies and gentlemen should never be overlooked ;)' -------------------------------------------- I read that as 'presentation and gentlemen should never be overlooked.' Which would also be true! ;)

  • AzitasSurprises

    AzitasSurprises said 12 years ago

    great ideas! i need to start searching for business cards.

  • gothicreations

    gothicreations said 12 years ago

    Very good article, win.

  • patk860

    patk860 said 12 years ago

    informative article....i had wildmagic (featured above) do my banner and she was absolutely wonderful to work with and she did a great job!

  • YonderPrints

    YonderPrints said 12 years ago

    this is great advice and just the kick start i needed to get my overall graphics to the next level. thanks!

  • happyfamily

    happyfamily said 12 years ago


  • mom2twogals

    mom2twogals said 12 years ago

    Fantastic article!! Very informative and helpful:) Thanks Winchester-for your time in preparing this and for the wonderful work you've done for me in the past:)

  • pastelpetals

    pastelpetals said 12 years ago

    Wonderful article and advises! Thank you, win! =)

  • evihan

    evihan said 12 years ago

    wow what an useful article:-)

  • KendraRenee

    KendraRenee said 12 years ago

    Perfectly timed article! I am redoing my website and some of my printed materials, and this is so inspiring! Great lesson in branding.

  • Furiousdreams

    Furiousdreams said 12 years ago

    Great article. Design is crucial to our everyday experiences- everything in our lives is designed! The better designed objects, information messaging, and even landscapes - offer us an informed and aesthetically rewarding functionality. Support your local graphic designer!

  • Wearekindredspirits

    Wearekindredspirits said 12 years ago

    We just started our shop so these articles are very helpful! Thanks for all the great ideas!

  • tldgrainwear

    tldgrainwear said 12 years ago

    Useful article! As a graphic designer, I consider this as one of the keys to build a consistent image around one self bussiness. Cheers!

  • linziloop

    linziloop said 12 years ago

    Interesting read, i gotta say, as a graphic designer myself it frustrates me how people seem to think they can do without the professionals - yes, some people do have a natural flare for design and can do without the professionals, but please, have the common sense to know if you're one of those people. There's a saying "Good design goes to heaven, bad design goes everywhere" It's sadly often so true!

  • koodelah

    koodelah said 12 years ago

    just what the doctor ordered! THANK YOU!

  • babook

    babook said 12 years ago

    This cooooool i like it !! Graphic design IT`S almost do the amaze things on the flat : )

  • LittleWhiteDresser

    LittleWhiteDresser said 12 years ago

    great tips, specially for a newbie, thanks!

  • voleurdebijoux

    voleurdebijoux said 12 years ago

    Lovely and fresh designs! love it!

  • AWEshop

    AWEshop said 12 years ago

    I completely agree that visual impact and consistency is sooo important. FYI-- For all you Mac people, the new iWeb (on iLife) is absolutely excellent for making your own website and super easy... really, SUPER easy! :D I just did mine and am loving it, you'd never know it was a drag and drop type program (it's basically Pages that allows you to post to the web)!!!

  • therebirthofnyela

    therebirthofnyela said 12 years ago

    I think I'm going to start over with mine...there are some very useful ideas here. The main thing I need to do is tie everything (Twitter, FB fan page, blog) together.

  • jackandmolly

    jackandmolly said 12 years ago

    Being featured here seriously made me do a little dance! What an honor to be included in this post. THANK YOU!! Creating banners (like the ones listed here) is such a fun, rewarding experience. I absolutely love gathering all of the bits of information and then creating something totally unique that reflects their business. It's wonderful to see the graphic designers of etsy getting some exposure. THANKS!! xoxo Meredith (of jack and molly.)

  • pomegranateink

    pomegranateink said 12 years ago

    I have to say it's been an honor to do so many wonderful design projects for etsy sellers. It is definately some of my favorite work. I also feel a sense of pride helping people realize their dreams by helping them define their story. thanks, Samantha

  • riorita

    riorita said 12 years ago

    Oh so many lovely ideas! I loved the custom bycicle stamp! Will bookmark this article for future reference!

  • HandCarvedSigns

    HandCarvedSigns said 12 years ago

    So many great designers out there. Who to choose?!

  • ToteworthyDesigns

    ToteworthyDesigns said 12 years ago

    Thank you for all the great suggestions and ideas.

  • vintagebella

    vintagebella said 12 years ago

    Thank you for featuring my Marie Antoinette business cards!

  • Art2ArtColorado

    Art2ArtColorado said 12 years ago

    *wonderfully written and illustrated article about the great tried and true standards! well done!

  • byMasselyn

    byMasselyn said 12 years ago

    Wow...I had no idea one of my designs was featured here. Thank you so much, and I love being included with the other talented designers here on Etsy. Our canvas is the computer and our brush might be a mouse/tablet but the result is just as fantastic.

  • onegarnetgirl

    onegarnetgirl said 12 years ago

    I've used byMasselyn for over a year now and she is WELL worth the right up! Oh hey up there Tiffany! *wave*

  • insupport

    insupport said 12 years ago

    You for got my services. :D

  • CaseysCozys

    CaseysCozys said 12 years ago

    This was such a helpful article, it was exactly what I was looking for to help me get going. Thanks a lot! Cas

  • idozvia

    idozvia said 12 years ago

    Thanks a lot!

  • jetflair

    jetflair said 12 years ago

    Great article! If you haven't already, please do take a look at the author's shop. She did a great job of spotlighting the work of other designers, but she is an incredible designer herself. She has made most of my graphics on and off etsy and I couldn't be happier!

  • MetroGypsy

    MetroGypsy said 12 years ago

    4TheSparrowsNest hit the nail on the head!

  • Luncheonettevintage

    Luncheonettevintage said 12 years ago

    Great to be reminded -- thanks so much. And I agree with jetflair -- nice work!

  • justlikeyouimagined

    justlikeyouimagined said 12 years ago

    Great advice, something that i'll defiantly think more about. Such beautiful designs as-well!*

  • CarolinaTopet

    CarolinaTopet said 12 years ago

    Very interesting !!!

  • gifteddesigns

    gifteddesigns said 12 years ago

    Though I LOVE the article because it shows people just how important this aspect of their business is, I could wish that the COST of it all were also discussed. Graphic Artists put so much of themselves into their designs and yet the price they charge is pennies for the overall work load. The prices give the impression that graphic design is the dregs of art. It's not WORTH anything. People pay thousands of dollars a year to re-brand themselves. Shop owners should be looking at these banners as investments, not as something they should be getting for pennies. Whether the shop is a hobby or professional doesn't matter because they have the potential to make money. Think about it. A banner will take about an hour to plan and execute if it is simple. That's not counting whatever correspondence with the customer happened before and also doesn't count revisions. Does that sound like it's worth 5$? People who flip burgers earn more than that. I think that's the only reason I do not offer my graphic services on Etsy. I don't want to be known because I'm CHEAP...I want to be known because I'm GOOD. I don't want to contribute to the idea that my craft is worth less than flipping burgers.

  • rufflemedia

    rufflemedia said 12 years ago

    I agree with gifteddesigns. Designing banners is an art in itself. It takes time to create each design as would a piece of art onto canvas. Good article too! :-)

  • littletank

    littletank said 12 years ago

    Great ideas, I love the dinosaur within the "J". very clever

  • littleredwagonkids

    littleredwagonkids said 12 years ago

    This has been sooooo helpful. Thanks so much for the tips. As someone new to etsy and the world of the internet (we just connected to the internet for the first time 3 months ago!) I'm learning everyday. Everyone's shop's look fantastic, so hopefully now I can try and put some of these tips to good use.

  • darlingrose

    darlingrose said 12 years ago

    great info....

  • dixieanna

    dixieanna said 12 years ago


  • PoshPursesBoutique

    PoshPursesBoutique said 12 years ago

    Thanks for the great tips and ideas! It's important to have your own style for your brand that's all you....

  • pclinejo

    pclinejo said 12 years ago

    very helpfull as I'm just getting started on details of my shop image, thanks!

  • vintagegirldezigns

    vintagegirldezigns said 11 years ago

    Thanks for the advice ~ very informative. I had an etsy graphic designer do my banner and I love it:)

  • LavenderField

    LavenderField said 11 years ago

    All these components definitely give the feel and look of professionalism to your shop and thereby aspire confidence in the buyer. Thanks for sharing!

  • JunkHunkandGypsyChic

    JunkHunkandGypsyChic said 11 years ago

    Very helpful.

  • CleanRinse

    CleanRinse said 11 years ago

    Thank you so much! Great advice

  • bauerlaken

    bauerlaken said 11 years ago

    I do have a graphic design tip- If you come across a seller with Sea Dream in her name DONT USE HER! Getting her to respond takes months. I placed a custom order back in July and it's Nov 1st and she refuses to respond to me. I have tried going through ETSY Abuse, and hopefully they can see why she takes orders and refuses to honor her word. I have a holiday boutique soon and the show sponsor needs my banners and she knows this. What a terrible experience with the entire thing.

  • dntdynamite

    dntdynamite said 11 years ago

    Thank you for such a informative post. I feel appreciated now!

  • topbanner

    topbanner said 11 years ago

    Hurry hurry to gift your shop a beautiful new look. If you go through the whole list of sets in my shop you will find the design you like.

  • topbanner

    topbanner said 11 years ago

    Hurry hurry to gift your shop a beautiful new look. If you go through the whole list of sets in my shop you will find the design you like.

  • SEOWebDesign

    SEOWebDesign said 11 years ago

    Well put GiftedDesign. My design services on Etsy are a fraction of what they are out in the rest of the business world. Lower prices for "starvin' artists" . . . but I love the creative work.

  • seapearls

    seapearls said 11 years ago

    Great Advice

  • ThePaperAddict

    ThePaperAddict said 11 years ago

    Wow great ideas and beautiful graphics. I keep thinking about the possibility of taking some classes on graphic design... I've been dabbling on the edge!

  • beadybirddotcom

    beadybirddotcom said 11 years ago

    More great ideas! Note to self.......hang tags...... Thanks!

  • missevilkitty2

    missevilkitty2 said 11 years ago

    Am super excited that us graphic designers got some love. My tips: Ask questions,if you arent sure what colors or fonts you like ask your graphic designer we have very good taste in fonts and colors. presentation is a must. ~Gabbie web and graphic designer

  • archaicdesign

    archaicdesign said 11 years ago

    excellent article!

  • LuciliasAttic

    LuciliasAttic said 11 years ago

    Beautiful, thank you for sharing!

  • atomicblue

    atomicblue said 11 years ago

    Featured is one of the best darned designers to have had a shop on Etsy (wildmagic) I can't tell you how AMAZING that designer was...she designed banners, blog templates, business cards,postcards. The whole package!! People responded to her colorful fab work (check out my shop banner!) I'm totally bummed, as the shop "no longer is a registered user". Fab designers I've worked with in the past. I love that Etsy allows graphics as a tangible sellable item. I've had the pleasure of working with some amazing graphic artists here. It's made my business what it is. I'd be nothing without them! rioosodesigns kittycrossbones

  • PaperThickInk

    PaperThickInk said 11 years ago

    This article is SO RELEVANT! As a seller, form your identity and evolve! 1 year later, I'm still working on mine... thanks for the post.

  • citizenrosebud

    citizenrosebud said 11 years ago

    and yet again, great advice. thanks.

  • Windycitygems2

    Windycitygems2 said 11 years ago

    Great idea's - we are new to etsy and are trying to learn everything there is to learn. Thankyou

  • AmmoniteJewellery

    AmmoniteJewellery said 11 years ago

    What a helpful site! Wish I had discovered ETSY years ago! Take it from me, ETSY is treets ahead of the game & most important it is empathetic & most helpful to the seller! Thanks a million!

  • chabbyshane

    chabbyshane said 11 years ago

    So much to do, so little time... Thank you for all the geat advice!

  • aWalkontheBeach1

    aWalkontheBeach1 said 11 years ago

    Thank you for the information! It will definetly help! I am a new seller and I definetly need help with my banner! etc....

  • ezstyledesigns

    ezstyledesigns said 11 years ago

    Very helpful, thanks!

  • JawlFineArt

    JawlFineArt said 11 years ago

    I am going to try these tips right now...I am hoping for that first sale real soon..................

  • lindagalusha

    lindagalusha said 11 years ago

    I'm speechless by all the limitless opportunities offered. Must try..... Thanks Etsy.

  • Ashewelry

    Ashewelry said 11 years ago

    Wonderful info! And REFERENCES too! I love it :)

  • RockisSupplies

    RockisSupplies said 11 years ago

    Wow! How on earth did I miss this?! Fabulous info and then some. I'll definitely be getting a new banner, avatar...

  • OGSDesigns

    OGSDesigns said 11 years ago

    I've been wanting to come up with a good banner and avatar, this gives me a bit of a push, awesome!

  • ikabags

    ikabags said 11 years ago

    FanTAStic article!! Great idea's! :) Thompsondesigns make me a new banner for madamehoux ... I love it! Thanks again!

  • sararubendall

    sararubendall said 11 years ago

    I loved this article! Now I know I can sell my banners and help other people in need of a new look in their shop. Great ideas!

  • AtelierDuPapier

    AtelierDuPapier said 11 years ago

    hai, thank you for sharing! Very helpful!


    ZZsROCKnRECYCLABLES said 11 years ago


  • TheWinglessBird

    TheWinglessBird said 11 years ago

    I too agree with gifteddesigns. Great article, but I wish there was a little discussion on prices. It is important for people to understand how much of oneself goes into this work - it is art.

  • zstilo

    zstilo said 11 years ago

    Thanks a bunch! Working on my banner right now!

  • dolcedreams

    dolcedreams said 11 years ago

    A great article from an incredibly talented graphic designer...I just used Winchester Lambourne to help me re-define many aspects of my presentation, from banners to business cards to stickers to ads to a web page, and I cannot recommend her highly enough! When I was lost, she found exactly what worked and her ability to create from minimal input is unbelievable!!! I am very grateful to her talent!

  • WhisperingOak

    WhisperingOak said 11 years ago

    Love the tips! This gets me ready to start working on updating "my image" on-line!

  • ShabbyChalks

    ShabbyChalks said 10 years ago

    Thank you, after reading this, I'll be revamping my etsy shop!!

  • Brightbridgephotos

    Brightbridgephotos said 10 years ago

    I purchased my banner from a talented designer I found on Etsy. The design expresses the mood that I had hoped to find for my shop.

  • AudreyGardenLady

    AudreyGardenLady said 10 years ago

    Great article!! I will be by your shop tonight!!

  • lankfords2designs

    lankfords2designs said 10 years ago

    Great ideas!!! I will apply most of them to improve my shop.Thank you!

  • KKCollectibleCollage

    KKCollectibleCollage said 10 years ago

    Wow! Where to begin... Thanks for the great article and all the references.

  • KKCollectibleCollage

    KKCollectibleCollage said 10 years ago

    Wow! Where to begin... Thanks for the great article and all the references.

  • sirvonfloyd

    sirvonfloyd said 10 years ago

    Very Nice Article, I love your Designs!

  • pinkrhinovintage

    pinkrhinovintage said 10 years ago

    great news ti use! Thanks

  • Lizabettas

    Lizabettas said 10 years ago

    Thanks so much for the helpful advice! I love my banner you did for me - I suggest you for anyone looking to make their banner crisp & clear & their shop look professional :)

  • primitif1

    primitif1 said 10 years ago

    Great stuff!

  • AboveDesign

    AboveDesign said 10 years ago

    My mind is a flurry now. Fantastic ideas!

  • trudiedavies

    trudiedavies said 10 years ago

    congrats WL !:)

  • aifactory

    Asmaa from ArtinspireFactory said 7 years ago

    Lovely Cliparts and graphics use . I offer custom character illustrations as well . Recently adding more content to shop in cliparts and digital papers.

  • webdesign

    Sandy Rowley from BannerSetDesigns said 7 years ago

    Very cute graphic designs!

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