Danielle Thompson is a blogger, graphic designer, illustrator, crafter, photographer and Etsy seller. She is a part-time graphic designer and also designs her own digital and printable kits, which you can find at Kitschy Digitals online. She also designs her own embroidery patterns, vinyl wall decals, paper goods, stamps, Blythe accessories and more, which you can find in her Etsy shop, TinyBazaar. She loves to spend time with her husband and two young boys in their home of Atlanta, GA, loves Japanese Kawaii, playing with Blythe, photographing anything and everything, and is currently loving her new adventure with instant cameras. You can find out more about her at her personal blog, Thompson Family-Life.
I don’t know about you, but walking down my driveway each day to get my mail is one of the highlights of my day. In the age of MySpace, Twitter, Facebook and email, correspondence through snail mail is becoming a dying art form. But as an Etsy seller, you have the opportunity to revel in the act of sending snail mail all the time as you ship out your orders. So why not have fun with it? And with the holidays quickly approaching, you can stand out from the Big Box store orders by making your packages fun, colorful, clever and eye-catching!
I remember the first order I received from an Etsy seller several years ago. It of course had a few freebies thrown in (which I love about so many generous Etsians!), but even more delightful was the fact that when I pulled the package out of my mailbox, it was a feast for my eyes. Decorated with brightly colored Cram-Cream deco tape and stickers, I thought “Now, this is a package!”
|Smile Recipe Stickers – Red and Wolf By SmileRecipe, $4.View Item | View Shop||Deco adhesive Tape – Mary Poppins From missmacau, $3.60.View Item | View Shop|
You can stand out from other packages, grab the eye of your customer and really make their day by adding a couple of inexpensive touches like labels, stickers, stamps or patterned packing tape, just to name a few. It doesn’t take a lot, but it’s those small touches that show your customer you made the extra effort and that you appreciate them. Show them that they’re not just a number in a warehouse, but a valued customer!
Dress up your addressee area with a decorative polymer stamp. Just stamp your image and then handwrite (which always adds a personal touch) the address in the open area that the stamp provides.
|Deco Stamp – Cheer up From nothingelegant, $7.99.View Item | View Shop||Custom rubber stamp By RobertoSand, $17.View Item | View Shop|
Or use a decorative blank label! It doesn’t matter if the label is self-adhesive or not, you can always cover the label with clear package tape to adhere it to your package.
|The County Fair Journaling Tags By elles, $3.75.View Item | View Shop||Self Adhesive Address/Gift Label By ahyingmui, $5.50.View Item | View Shop|
Not only can you attach things to your package to make it stand out, but the vessel in which you send your product can also have a big impact. A recycled envelope can be much more eye-catching (and also environmentally friendly) then a typical mailer you buy at a post-supply.
|Upcycled Designer Envelopes By thecardstall, $3.View Item | View Shop||set of 12 recycled map envelopes By picklehead, $5.View Item | View Shop|
Or what about a super cute, totally unique mailer that sets itself apart from your typical, boring, utilitarian package?
|Fun Miss J Big Paper Envelope Set of 3 From nothingelegant, $6.99.View Item | View Shop||Padded Pear Envelopes (set of 2) By PickalaPoopa, $5.View Item | View Shop|
It’s always important that your customer knows how much you appreciate their purchase. Before your customer even opens your package, you can say “thank you!” with a stamp, sticker or deco tape. Check out these from your fellow Etsians.
|Thank You Owl Rubber Stamp By nikoart, $7.View Item | View Shop||Kawaii birdy thank you sticker By ahyingmui, $4.75.View Item | View Shop|
|Fragile No.3 Handcarved Rubber Stamp By kirkus, $10.View Item | View Shop||Photos Inside Label Collection By TinyBazaar, $9.50.View Item | View Shop|
Hopefully this has inspired you to not only make the inside of your packages fun and creative, but also the outside. In this case, maybe you can judge a book by its cover!
Lovely Package Exchange at Oh, Hello Friend
Nice Package Flickr Group
Etsy Packaging Flickr Group
Packages in the Mail Flickr Group
Snail Mail Joy Flickr Group
5 Awesome Snail Mail Powered Art Projects
|Heads up! Etsy will be hosting a packaging workshop in the Online Labs October 29, 2009 at 4 p.m. ET with Kristal from rikrak.