Shop Etsy

Seller How-To: Optimizing Your Etsy Shop for Search Engines

Apr 29, 2009

by Lauren Engelhardt

Etsy.com handmade and vintage goods

UPDATE: Please see the most recent information on this topic in our Help section. Click here!

We’ve been making some changes around the site that we hope will have a big impact. Over the past several months, we’ve implemented a series of changes to improve Etsy’s SEO (search engine optimization). Improved SEO means that it’s more likely Etsy pages will be found by people searching with sites like Google, Yahoo and other search engines. While we’ve done a lot of the work behind the scenes, Etsy sellers can also help maximize the impact of Etsy’s SEO on their shop and item pages.

Meta Data: Understanding the Components

Much of this SEO work is done through meta data, which is part of a website’s code that is read by search engines. Meta data for SEO has three main components: page title, meta description and meta keywords.

ABOVE: In this screenshot of the Jewelry Category, the meta page title is highlighted in orange in the web browser title bar.

The page title is visible on the site in the top bar of your web browser window. This also shows up when you add a web page to your browser’s Favorites or Bookmarks. Ever wonder how a search engine gets the text for the link that is shown in results pages? That’s right: it’s the page title.

ABOVE: This screenshot shows how Google displays the meta page title and meta description for Etsy’s home page in search results.

Both the page title and the meta description are displayed on search engine results pages. Search engines display just a short bit of text for the description, between 140-180 characters depending on the search engine. Meta keywords are generally not visible to someone viewing a web page, but they are used by search engines to help rank relevancy of pages in search results.

We’ve updated the meta data for many of the pages on Etsy: Category and Subcategory pages, the shopping features (like  Treasury and  Pounce), Etsy shop and item listing pages. Certain pieces of information you control for your shop and item listing pages can impact your shop’s SEO. Below we’ll explain how you can boost your Etsy shop’s SEO.

Your Etsy Shop Pages

ABOVE: This diagram of jenniferladd‘s shop home page shows how Etsy uses parts of your shop text for the page title, meta description and meta keywords for your shop page.

The page title format on shop pages is: “[username] on Etsy – [Shop Title]”

You can partially control what appears here by using your Shop Title wisely. Your Shop Title is the text that appears in bold just below your banner in your shop. To edit your Shop Title, go to Your Etsy > Appearance. We recommend using this Shop Title to briefly describe your shop and the items you sell so search engines will pick it up more readily. You may also want to include your full name or your business name in your Shop Title if potential customers are likely to search for you that way.

The meta description is the short blurb that appears on a search engine result page to help people quickly learn what the page is about. For your Etsy shop page, the meta description is the first part of your Shop Announcement. We recommend you use the first 1-2 sentences of your Shop Announcement to describe your shop (what kinds of items you sell) and use welcoming language that will entice someone to explore your shop further.

Meta keywords are a less critical component to SEO, and various search engines use them differently to help rank relevancy of a page in search results. For Etsy shop pages, we have automatically pulled the Section Titles for the shop to be used as the meta keywords. We observed that many sellers use basic terms for their sections that translate relatively well into keywords. For example, it’s common for jewelry shops to have Section Titles such as: bracelets, necklaces, rings, earrings. To edit your Section Titles, go to Your Etsy > Sections.

Your Item Listing Pages


ABOVE: This diagram of an item listing page from FriendlyFairies shop shows how Etsy uses parts of your item listing text for the page title, meta description and meta keywords for your item listing pages.

On individual item pages, the page title format is:

• For handmade items – “Handmade [Category] on Etsy – [Item Title] by [username]”
• For vintage items – “Vintage on Etsy – [Item Title] by [username]”
• For supplies – “Craft Supplies on Etsy – [Item Title] by [username]”

Once again, you can partially control the information that appears as the page title for your listing pages. You create your Item Title on the first step of the listing process. (To edit an Item Title, go to Your Etsy > Currently for Sale, and click the edit link by the item you wish to edit. Make sure to click “finish” to save your changes.) We recommend you clearly describe your item in the Item Title so search engines will understand what the page is about.

For listing pages, the meta description is taken from the first portion of your Item Description. You create your Item Description on the first step of the listing process. (To edit an Item Description, go to Your Etsy > Currently for Sale, and click the edit link by the item you wish to edit. Make sure to click “finish” to save your changes.) Remember: search engines only display the very beginning of this text, just 1-2 sentences. We recommend you use the first part of your Item Description to draw in potential shoppers: describe your item briefly and use engaging language to encourage them to want to find out more.

Meta keywords on item listing pages are taken from the listing’s tags. You tag your listing on the second step of the listing process. (To edit the tags on a listing, go to Your Etsy > Currently for Sale, and click the edit link by the item you wish to edit. Make sure to click “finish” to save your changes.) If you’re using your tags wisely for Etsy’s on-site search already, then most likely you’ll be in pretty good shape with your tags for SEO. For more help with tagging, check out Guidelines & Tips: Tagging on Etsy.

These are a few easy ways you can help bring more targeted traffic to your Etsy shop from search engines by improving the SEO of your shop and item listing pages. Search engines are complex, and there are several other factors that contribute to how high your pages rank in search engine results. For more insight on some of these other factors outside your Etsy shop and item listing pages, you may want to read Shop Makeover: Google PageRank Tips for Your Etsy Shop.

 

Seller Handbook

P.S. These exercises are also published in the Etsy Success Mailing List. Sign up here to get helpful tips delivered to your inbox twice a week!

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300 comments

  • somedaynewyorker

    somedaynewyorker said 10 years ago

    Thanks. Great advice and points made.

  • PlayingHouse

    PlayingHouse said 10 years ago

    This is really helpful, great advice. Time to start editing to make things more search engine friendly.

  • OffTheHooks

    OffTheHooks said 10 years ago

    thank-you that is very helpful information. i noticed some changes, but wasn't sure why- now I know!

  • rikrak

    rikrak said 10 years ago

    great ideas & such helpful diagrams! thanks so much!

  • cozycottagecreations

    cozycottagecreations said 10 years ago

    Great to know! Thanks for the tips!

  • michelemaule

    michelemaule said 10 years ago

    Thanks for the tips!

  • minouette

    minouette said 10 years ago

    Thanks for the tips. I noticed some of these changes in what I have been seeing in my Google Analytics report, so it seems they changes are having an impact.

  • TSmithDesigns

    TSmithDesigns said 10 years ago

    Some really great tips! Thank you

  • adoreneko

    adoreneko said 10 years ago

    Great tips and thanks for the terrific article.

  • HAREandDRUM

    HAREandDRUM said 10 years ago

    VERY helpful. Searching for myself in Google, I have recently figured out that I need to keep all titles to the point rather than overly poetic. I reserved the poetry for descriptions, but now I know I need to do some editing there, too! Thank you!

  • VintageEye

    VintageEye said 10 years ago

    Thanks for your continuing efforts to improve Etsy! They are always greatly appreciated!

  • FlanneryCrane

    FlanneryCrane said 10 years ago

    Thanks for the tips and all the work you do!

  • DalkullanJewelry

    DalkullanJewelry said 10 years ago

    I saw some things at my shop to change. Thanks so much for the helpful advice!

  • 3squares

    3squares said 10 years ago

    Thank you for this useful information on a sometimes-confusing subject.

  • CarryTheWord

    CarryTheWord said 10 years ago

    Thank you for all the work you constantly do to improve Etsy for all of us!

  • beautifulbridget

    beautifulbridget said 10 years ago

    Thank you for such a great article!!

  • EJPcreations

    EJPcreations said 10 years ago

    Go Etsy!!!! Great article!!!

  • LaCometaLab

    LaCometaLab said 10 years ago

    What a fantastic guide. Thanks so much!

  • roundabout

    roundabout said 10 years ago

    Thanks for breaking this all down. Very helpful information here!

  • jenniferlynnstudio

    jenniferlynnstudio said 10 years ago

    Great information..I have been going back and forth to my site and the article..Thanks!

  • humblebea

    humblebea said 10 years ago

    Great information, I am going to make some changes! Thanks for featuring my pinafore above, that's awesome! (-:

  • MGMart

    MGMart said 10 years ago

    Usefull informations, thank you :)

  • stellaloella Admin

    stellaloella said 10 years ago

    Great! I'm happy to see you're finding this info helpful.

  • SewnNatural

    SewnNatural said 10 years ago

    this is fantastic - thanks so much, very appreciated. The article is well-organized and very clear. Thanks.

  • zombuki

    zombuki said 10 years ago

    Time to update my shop description! :D

  • MNHPhotography

    MNHPhotography said 10 years ago

    Very useful information. Thanks so much!

  • Marang97

    Marang97 said 10 years ago

    Thanks for the tips and insight! Making my changes to my sight as we speak! :)

  • dadadreams

    dadadreams said 10 years ago

    Thanks so much for the helpful tips!

  • therainbowroom

    therainbowroom said 10 years ago

    Have started working on this, thanks for the great advice and so well explained and illustrated : )

  • KBShimmer

    KBShimmer said 10 years ago

    Great information, thanks!

  • lovelygifts

    lovelygifts said 10 years ago

    Thank you for the helpful information!

  • thecraftpantry

    thecraftpantry said 10 years ago

    Very helpful, thank you!!!

  • BabbidgePatch

    BabbidgePatch said 10 years ago

    spectacular info ~ it's very helpful ~ thank you!

  • bylynnkrestel

    bylynnkrestel said 10 years ago

    thank you! thank you!!

  • 4TheSparrowsNest

    4TheSparrowsNest said 10 years ago

    This is very interesting...thanks for breakin' it down, Etsy!

  • HappyCloudMoments

    HappyCloudMoments said 10 years ago

    Thank you! Now, I have to go change my section names...

  • LisaFerinDesigns

    LisaFerinDesigns said 10 years ago

    Lots of good advice, especially for this newbie! I'll start tweaking...thank you!

  • MyJunkyTrunk

    MyJunkyTrunk said 10 years ago

    This is very exciting news! Thanks for the update!

  • meanoldbags

    meanoldbags said 10 years ago

    I don't know how else to say this without seeming rude, but your article needs revision. You might check out William Zinsser's "On Writing Well". He reminds writers to speak in an active voice and avoid "that, that the, and this" constructions. A little practice makes one's writing so much easier and delightful to read:)

  • dlkdesigns

    dlkdesigns said 10 years ago

    Great tips! Thank you as always~

  • ageratum

    ageratum said 10 years ago

    Thanks! All the little info how-to's will surely make etsy a better place to be. I love it here! The picks are really good ones too! :) Donna

  • missindie

    missindie said 10 years ago

    Great article, thank you so much for these helpful tips!! :]

  • sweetbeets

    sweetbeets said 10 years ago

    Excellent information. Thank you for implementing these changes!

  • FrucciDesign

    FrucciDesign said 10 years ago

    thank you Stella great info!

  • beadfreaky

    beadfreaky said 10 years ago

    Thanks for all the work you've put into this- and giving us the info.

  • mykonos

    mykonos said 10 years ago

    Great info!! Thank you!!

  • vaeda

    vaeda said 10 years ago

    Great information, thank you!

  • kittytrishia

    kittytrishia said 10 years ago

    Thank you so much for all of the hard work you do, I have already noticed a big difference ever since all search drop down categories are now equal (i.e. handmade, vintage, supplies etc.) This is great information to further improve getting people to my shop.

  • RiverOtterWidget

    RiverOtterWidget said 10 years ago

    Great Information ;) tahnks alot! Waves a paw

  • galit

    galit said 10 years ago

    Thank you!

  • WireBliss

    WireBliss said 10 years ago

    Thank you for the great article. Need to re look int my shop description.

  • dragonhouseofyuen

    dragonhouseofyuen said 10 years ago

    thanks for this Stella - great to see it all spelled out! (for me at least!)

  • jenniferladd

    jenniferladd said 10 years ago

    Very helpful! Thank you!

  • smutopia

    smutopia said 10 years ago

    Awesome! Great breakdown of where this info is pulled from!

  • lilworkerb

    lilworkerb said 10 years ago

    That is definately need to know information, I'm sure EVERYONE is glad to get.

  • Archivia

    Archivia said 10 years ago

    very helpful, thank you! I am going to change a few small things on my page.

  • VintageTwenty

    VintageTwenty said 10 years ago

    This is certainly important food for thought. I plan to incorporate these pointers into my store.

  • worksandfinds

    worksandfinds said 10 years ago

    Oooh, this is what I need!!! Thank you guys.

  • PDXfabricdeli

    PDXfabricdeli said 10 years ago

    That was a good read - thanks.

  • fairytaletreasures

    fairytaletreasures said 10 years ago

    Thanks for the info!!!!

  • Waterrose

    Waterrose said 10 years ago

    Great article! Thanks for the help!

  • HerenciaVintage

    HerenciaVintage said 10 years ago

    I love the changes made to the pages..it looks very cool to see handmad...at the top of the page,thanks!

  • norakaren

    norakaren said 10 years ago

    great ideas...how much more perfected the site looks!

  • FeltInspired

    FeltInspired said 10 years ago

    many thanks for the explanations!

  • Xenotees

    Xenotees said 10 years ago

    This is so incredibly helpful- thank you!

  • OverTheTop

    OverTheTop said 10 years ago

    Thanks for the info. I thought that materials were part of the search too...but apparently not?

  • baconsquarefarm

    baconsquarefarm said 10 years ago

    Alot to digest at one reading, thanks all, will need to upgrade-change keywords and descriptions.

  • alwaysadorable

    alwaysadorable said 10 years ago

    So clean and clear cut now! I am looking forward to working over this article a few more times to better my shop! Great work, thanks!

  • TianaCHE

    TianaCHE said 10 years ago

    Thank you for all! Very helpfull!

  • plumprettysugar

    plumprettysugar said 10 years ago

    interesting. thank you

  • vantiani

    vantiani said 10 years ago

    Oh thank you so much Etsy!

  • vivilian

    vivilian said 10 years ago

    Thank you so much on those info.. very helpful

  • SleepingporchStudio

    SleepingporchStudio said 10 years ago

    We're so focused on our crafting and art that I think we forget about the business side of things sometimes, and in particular, the way the computer works. These are good tips, and I plan to look my page over.

  • SleepingporchStudio

    SleepingporchStudio said 10 years ago

    We're so focused on our crafting and art that I think we forget about the business side of things sometimes, and in particular, the way the computer works. These are good tips, and I plan to look my page over.

  • t17b17

    t17b17 said 10 years ago

    Thanks Etsy! I have noticed using google analytics that hits to my shop from search engines has gone way up, I hadn't realized why until now. Wonderful!!

  • redyellowandblueink

    redyellowandblueink said 10 years ago

    The more these articles are posted, the more I learn. At first it all sounded like high tech mumbo jumbo. But I am starting to get the hang of this stuff and incorporate it when I can-thanks so much for the tips.

  • CutieDynamite

    CutieDynamite said 10 years ago

    Great tips! I need to think about this...

  • woollypuppy

    woollypuppy said 10 years ago

    Great article!

  • martice

    martice said 10 years ago

    This is very helpful! :) Thanks!

  • summerground

    summerground said 10 years ago

    oooh. gonna take on this advise. thanks plenty!!!

  • BiaBeads

    BiaBeads said 10 years ago

    Thanks for the precious insight - Time to rethink titles and description... will I be able to let go of my poetic titles? ( gosh my beads and jewelry have all got their own name in ITALIAN......!!! dear me.....)

  • Tors

    Tors said 10 years ago

    Thanks for the advice it is really helpful to know which bits the computer uses. I am better with a sewing machine than a computer! Thanks again a real help.

  • FriendlyFairies

    FriendlyFairies said 10 years ago

    Thanks Etsy! Glad to know I was doing it right....yeah!

  • AliBaliJewellery

    AliBaliJewellery said 10 years ago

    Some great advice, I made a few small tweaks to my shop!

  • slinkymalinkicat

    slinkymalinkicat said 10 years ago

    Excellent article!! Really helpful, thank you!!

  • SusanKJewelry

    SusanKJewelry said 10 years ago

    great article .. Very helpful!

  • zeropumpkin

    zeropumpkin said 10 years ago

    cool!

  • cristinadavid

    cristinadavid said 10 years ago

    great article

  • beccamari

    beccamari said 10 years ago

    Super helpful...xoxoxo

  • lucywallis

    lucywallis said 10 years ago

    really helpful article - thank you Stella. Lucy x

  • Liyana

    Liyana said 10 years ago

    thanks for the afford that you had done :)

  • Mimiandlola

    Mimiandlola said 10 years ago

    Thanks for the informative article!

  • BeadsInTheBelfry

    BeadsInTheBelfry said 10 years ago

    good to know!

  • FashionTouch

    FashionTouch said 10 years ago

    I have noticed the changes and had some questions. Glad they are answered here!!! THank you!!!

  • PhineasandLou

    PhineasandLou said 10 years ago

    This is wonderful information! Thanks :)

  • mythunderstood

    mythunderstood said 10 years ago

    thanks, I never seem to do anything right!

  • jorgensenstudio

    jorgensenstudio said 10 years ago

    looks like I might have to change my shop catagories.

  • alexkeller

    alexkeller said 10 years ago

    Gracias! Merci! Diakyu! I've got to get to work.....

  • TreeHuggerStudio

    TreeHuggerStudio said 10 years ago

    Thanks Etsy your the best!

  • everyeskimo

    everyeskimo said 10 years ago

    helpful and insightful as always!

  • decoratethediva

    decoratethediva said 10 years ago

    Awesome article!!! I'm very excited to be included in the storque example. Thank you!!!I have seen a change in traffic for the better when I took the time to go over many of my pieces of jewelry listed and focus on tags and titles. ~Renee

  • OhFaro

    OhFaro said 10 years ago

    Thank you!

  • RhubarbIncident

    RhubarbIncident said 10 years ago

    Wonderful article! Thank you!

  • littlepinkpebble

    littlepinkpebble said 10 years ago

    thank you~!!

  • cobocollective

    cobocollective said 10 years ago

    great tips, thanks!!!

  • dogties

    dogties said 10 years ago

    Great to know. Keep up the excellent work!

  • KalliopeJewelry

    KalliopeJewelry said 10 years ago

    Very helpful and informative, thank you!

  • MeadowbelleMarket

    MeadowbelleMarket said 10 years ago

    Need I say that artists aren't always the best salespeople?? The creative process is a feeling, something that comes from the heart, not just a means to the end result of getting a sale (of course we can all relate). Thanks for the tips on how to be the best of BOTH!! Much appreciated.

  • vitaminadesign

    vitaminadesign said 10 years ago

    oh what a great tips:)

  • Lunatiger

    Lunatiger said 10 years ago

    This is very exciting. I'm hoping the new improve searches help unknown etsians with their shop.

  • artsyfingers

    artsyfingers said 10 years ago

    Very helpful tips, looking forward to improve my shop . Thank you so much.

  • MonkoPhotography

    MonkoPhotography said 10 years ago

    Great information, thanks!! And thanks SO much for including my singing cows from my ara133photography shop!! :)

  • thestapeliacompany

    thestapeliacompany said 10 years ago

    This is really helpful. I just adjusted my shop a bit thanks to this. Thank you!

  • MayaBella

    MayaBella said 10 years ago

    Thanks so much! I have already made some changes learned here. Super!

  • CraftTwins

    CraftTwins said 10 years ago

    Thanks for the great tips. Will be using them.

  • ImagineMDD

    ImagineMDD said 10 years ago

    Thanks so much for the help. It's sometimes hard to figure out how keywords and Etsy tags and meta tags differ, etc. Important stuff. :)

  • CantaloupeCorner

    CantaloupeCorner said 10 years ago

    Boy, I tell you, I didn't know any of this. Off to update my shop. . .

  • windylou

    windylou said 10 years ago

    As soon as I digest all this info, I'm definitely going to make some changes!

  • patysclay

    patysclay said 10 years ago

    Thanks very much for the tips, I just updated my titles on my store patty

  • JewelryObsessed

    JewelryObsessed said 10 years ago

    Thanks! I've got some work to do...

  • kittyanydots

    kittyanydots said 10 years ago

    thanks bunches; i will be putting this info to use!

  • GigiBoards

    GigiBoards said 10 years ago

    Thanks for the tips, I hope they work for us!

  • limitz

    limitz said 10 years ago

    Very important info! Thank you!

  • rozzie

    rozzie said 10 years ago

    oooh very informative. Thanks for writing and I'm glad to have found this.

  • babastudioPrague

    babastudioPrague said 10 years ago

    This is very useful - thanks!

  • alfastudio

    alfastudio said 10 years ago

    Thanks very helpful!

  • EviesToolEmporium

    EviesToolEmporium said 10 years ago

    I have a question! My meta keywords now come up as: handmade metal stamp sets,handmade jewelry pliers,handmade hammers and accessories ,handmade vises and accessories,handmade magnification tools,handmade scrapbooking tools,handmade brushes,handmade all other tools,handmade copper disc sets,handmade pre and reserved orders My items are not 'handmade'. They are supplies! Any insight would be greatly appreciated! Thank you, Michelle @ Evie's Tool Emporium

  • EviesToolEmporium

    EviesToolEmporium said 10 years ago

    And a second question! When you look at this item for example it comes up as 'Handmade' in the search! I do however have it tagged 'Supplies'. http://www.etsy.com/view_listing.php?listing_id=24463470 Any insight would be greatly appreciated! Thank you, Michelle @ Evie's Tool Emporium

  • monkeyandsquirrel

    monkeyandsquirrel said 10 years ago

    taking it all in... thanks!

  • ovgilliesdesigns

    ovgilliesdesigns said 10 years ago

    Thanks for the advise!

  • Kikiburrabeads

    Kikiburrabeads said 10 years ago

    Thanks for the article, it was very helpful!

  • stellaloella Admin

    stellaloella said 10 years ago

    Hi EviesToolEmporium-- Hm, it looks like Etsy is automatically appending "handmade" to meta keywords for shops. I will look into that further, as it doesn't make much sense for supply or vintage shops. Thanks for letting me know. As for why your item is coming up in a "handmade" search on Etsy -- it's because you have that item tagged "handmademn." Is this an Etsy Team Tag? I'd recommend not using a tag that includes the word "handmade" on commercial, non-handmade items.

  • Glamaroni

    Glamaroni said 10 years ago

    Thanks. Much needed info for sellers.

  • EviesToolEmporium

    EviesToolEmporium said 10 years ago

    Hi stellaoella- Thank you so much for your super fast response! I appreciate you looking into the "handmade" meta keywords! It didn't make sense to me either! Yes, "handmademn" is the Etsy Minnesota team and I am a member! The team name was recently changed from "teammn" to "handmademn". On Thursday I changed my tags to reflect the new name. Then on Saturday I noticed the "handmade" search which confused me! I will take the "handmademn" tags off immediately because I don't want to cause any confusion. Again, thank you for getting back to me so quickly! Michelle @ Evie's Tool Emporium

  • PAINTINGSBYSAM

    PAINTINGSBYSAM said 10 years ago

    I guess I need to go make some changes! Thanks :)

  • themefragrance

    themefragrance said 10 years ago

    great advice!

  • beaneandco

    beaneandco said 10 years ago

    Great article! So much helpful information for the non-computer savvy person. Thanks!

  • southernladysvintage

    southernladysvintage said 10 years ago

    Great article!

  • atelierpompadour

    atelierpompadour said 10 years ago

    great!! so helpfull!!!

  • atelierpompadour

    atelierpompadour said 10 years ago

    thank you!!

  • auleecreations

    auleecreations said 10 years ago

    Thank you for the information....

  • Vanessa Admin

    Vanessa said 10 years ago

    Awesome job with this one, stellaloella!

  • TamlinSky

    TamlinSky said 10 years ago

    This is by far the most useful Storque article I have read. Thanks so much!

  • bigdeal168

    bigdeal168 said 10 years ago

    thank you for the update!looking forward to that changed.

  • TianaCHE

    TianaCHE said 10 years ago

    Thank you very much! Great tips!

  • uniquelyelegant

    uniquelyelegant said 10 years ago

    Great tips!!! Thank you very much.

  • go2girl

    go2girl said 10 years ago

    Thank you for the great information!

  • sisterandme

    sisterandme said 10 years ago

    Wow, helpful information! Thanks for the tips!

  • Mogwaii

    Mogwaii said 10 years ago

    Thank you Great advice!

  • Rokemet

    Rokemet said 10 years ago

    Thank you so much for this badly needed information. Being new to this I am really grateful for any tips that enable me to access what seemed to be inaccessible.

  • MaisonMilli

    MaisonMilli said 10 years ago

    Thank you so much! Explained in a way that is easy to understand and easy to follow, and that itself is absolutely fantastic. Regards, Milli.

  • LinsCraftsAndThings

    LinsCraftsAndThings said 10 years ago

    I'm so glad I read this article. My shop can really use a boost. I will be making changes immediatly. Thanks!

  • pumpkinbear

    pumpkinbear said 10 years ago

    Wow. I changed SO MUCH in my etsy shop based on your article. Thanks!

  • Mindielee

    Mindielee said 10 years ago

    Wow, thanks for all of the tips. I'll get to work changing some things as a result!

  • RipeThreads

    RipeThreads said 10 years ago

    I'm going to update my shop now! Thanks for the advice!

  • PurpleBears

    PurpleBears said 10 years ago

    I can't wait to go back over my etsy shop and use these great guidelines to tweak better SEO. Thanks for the practical and easy to do tips.

  • NovelBauble

    NovelBauble said 10 years ago

    Good advice... already changed a few things around and anxious to check my Google Analytics tomorrow and see if that made any difference! Keep the great tips coming!

  • Timberleaf

    Timberleaf said 10 years ago

    Super stuff! I can never get enough good advice. Thanks!

  • SaritasJewelryBox

    SaritasJewelryBox said 10 years ago

    Thanks for all the advice :)

  • TinaFrancisDesigns

    TinaFrancisDesigns said 10 years ago

    I found this very helpful. I will now change a few things and know that I'm making the correct changes. Thank you!

  • myownlittleuniverse

    myownlittleuniverse said 10 years ago

    great info for the internet challenged such as myself! :)

  • MermaidsTearsJewelry

    MermaidsTearsJewelry said 10 years ago

    As an Etsy newbie I realize just how much there is to learn and how much time it will take to institute all selling techniques...EEK!

  • AlexandersDesigns

    AlexandersDesigns said 10 years ago

    Thank you for the helpful information!

  • stonz

    stonz said 10 years ago

    I for one, plan to SEEK, FIND and KNOW!!! ;>)

  • TheNightjar

    TheNightjar said 10 years ago

    this is very helpful to me and! where do i find a cutie pie like humblebea's grey lotus pinafore wearing sweetie pie? that is one adorable little girl!

  • DarriellesClayArt

    DarriellesClayArt said 10 years ago

    Great advice, undating is a good thing..

  • GalvezBijoux

    GalvezBijoux said 10 years ago

    Thanks a lot is very helpful

  • VenezieBags

    VenezieBags said 10 years ago

    Such great advice - I am making these changes now! Thank you!

  • craftykathleen

    craftykathleen said 10 years ago

    Excellent advice!!! I especialy enjoyed learning more about the "shop title" and its importance. Thanks!

  • PinkWhimsy

    PinkWhimsy said 10 years ago

    Thank you so much! I wondered why my items weren't showing up on search engine. I'm re-doing my shop and hope to be found more easily now.

  • samsstuff

    samsstuff said 10 years ago

    Good info! I recently updated a lot of my shop, I can see that there are more things I can do. Thanks for the hints. I hadn't realized where the descriptions & search terms where coming from. I will be doing more updating.

  • OverallBeing

    OverallBeing said 10 years ago

    What fabulous info! Thankyou heaps

  • exquisiteaccessories

    exquisiteaccessories said 10 years ago

    Thanks, I know what I will be doing today.

  • haptree

    haptree said 10 years ago

    I'm just setting up my shop, thank you this will save me so much time!

  • bastiano

    bastiano said 10 years ago

    Thank you. This is very helpful and some more tech things learned about web pages that I like a lot.

  • justlouisdesigns

    justlouisdesigns said 10 years ago

    This was such a good artical - can't wait to set my shop up properly!

  • ThePenpoint

    ThePenpoint said 10 years ago

    Thanks! I didn't realize there was this much that I could do to affect things. Gotta go start renaming stuff. ;-)

  • Softpencil

    Softpencil said 10 years ago

    Useful tips! Thank you!

  • shh303

    shh303 said 10 years ago

    Key points well mapped out for all of us visual leaner's. I hadn't really thought about the larger search engines. Thanks so much for all the great help and guidance!

  • shh303

    shh303 said 10 years ago

    oops - visual learner's, that is.

  • Ctbydonna

    Ctbydonna said 10 years ago

    Thank you! Very helpful!

  • ibeautiful

    ibeautiful said 10 years ago

    Thanks so much! New shop very helpful.

  • ixela

    ixela said 10 years ago

    Great article... thanks a lot for these useful tips!!!

  • idlehandsdesigns

    idlehandsdesigns said 10 years ago

    Thank you for the advice and support!

  • allisajacobs

    allisajacobs said 10 years ago

    super helpful & clear information and diagrams. Very much appreciated!

  • somethinspecial

    somethinspecial said 10 years ago

    Very helpful and informative, thank you!

  • StudioCherie

    StudioCherie said 10 years ago

    Excellent article, thank you!

  • LolasCraftShop

    LolasCraftShop said 10 years ago

    Great article. Thank you.

  • ToyNicoles

    ToyNicoles said 10 years ago

    Thank you for this information! Wishing us all increased sales!! Nicoel

  • angelene

    angelene said 10 years ago

    very useful article - thanks for the insight!

  • ROandKO

    ROandKO said 10 years ago

    Good to know--thank you!!!

  • Talidesign

    Talidesign said 10 years ago

    Thanks for advice

  • cherylspurplecow

    cherylspurplecow said 10 years ago

    Thanks for all the information. It is difficult to figure all this out by yourself. You have made it easier to understand. Now I can correct some of the information in my shop. Thank You

  • RoseysWorld

    RoseysWorld said 10 years ago

    Thank You for the information.

  • gemmawithag

    gemmawithag said 10 years ago

    Some really helpful tips there! Thank so much! :)

  • aquaflame2

    aquaflame2 said 10 years ago

    Very Helpful. Thanks for taking the time to share!

  • LastChantsStudio

    LastChantsStudio said 10 years ago

    I think you read my mind...always had wondered how a SEO thinks. Now it all makes sense, even to a low techie like me. Simpler than I thought. (Whew!) Good job!

  • MudsEvolutionPottery

    MudsEvolutionPottery said 9 years ago

    Thanks so much for taking time to put this together. I had only been focusing on using all of my available keywords.

  • themonstermaker

    themonstermaker said 9 years ago

    Thanks for the tips guys!

  • sewonandsewon

    sewonandsewon said 9 years ago

    I am new to etsy - this is great, any info to help with searching is appreciated.

  • 2sistersthings

    2sistersthings said 9 years ago

    Very helpful off to revise!

  • timasartstudio

    timasartstudio said 9 years ago

    very useful information. thanks!

  • VintageEye

    VintageEye said 9 years ago

    stellaloella, what a wonderful, informative and uber-useful article! so clear and well written that even a technically challenged etsian like me can understand and apply the ideas! thank you!

  • theeye

    theeye said 9 years ago

    you say you've pulled the section titles from our shops into the meta tag keywords, yet you've added 'handmade' to each and every section. why would you do that? who searches for 'handmade flower photos'? makes no sense

  • MyJunkyTrunk

    MyJunkyTrunk said 9 years ago

    Really great ideas and info. Thanks so much!

  • IkvothaMashiach70

    IkvothaMashiach70 said 9 years ago

    Excellent article! Thank you:)

  • ephemeralarts

    ephemeralarts said 9 years ago

    Merci beaucoup!!!

  • sweetrice

    sweetrice said 9 years ago

    Well done, great explanation! Thank you!

  • itsalovelycake

    itsalovelycake said 9 years ago

    this is very useful but I still think our shop name should come first on each individual listing -- we need to be represented as separate artisans rather than Etsy branded products!

  • bigyellowtaxivintage

    bigyellowtaxivintage said 9 years ago

    Thank you. I can now see putting the word "vintage" in my title description is redundant. I do, however, wonder why the words "on Etsy" in any title description is being used. If people want to find, say, Vintage on Etsy, they will go directly to Etsy. No one will enter Vintage on Etsy in any search engine, instead they will go directly to Etsy to find vintage. The same goes for Handmade, Supplies etc. If you feel having "on Etsy" is important, why not tag it at the end of the title description? By doing so, sellers would gain more characters to best describe their item in the title description. Optimum title description means greater potential for people to find an item in a search and, by extension, Etsy.

  • LaPellaPottery

    LaPellaPottery said 9 years ago

    My category name is HUGE! So when I add in: Handmade Ceramics and Pottery on Etsy - by LaPellaPottery it only leaves me ten characters for my title. Ten??? I have no issue with some of this, but please shorten these a bit. Why not have just: "Handmade Pottery on Etsy.... by LaPellaPottery" OR "Handmade on Etsy - ....by LaPellaPottery"? Save us some room, please.

  • PrairieCoastArt

    PrairieCoastArt said 9 years ago

    Nice explanations with screen shots. Very helpful. I will be making adjustments in the keywords, titles -- pretty much everything! As a newbie I was winging it.

  • RSSDesignsInFiber

    RSSDesignsInFiber said 9 years ago

    This article is actually really helpful on understanding what in your shop and on listings shows up in searches. Originally, reading it helped make some changes to my shop title and announcement -- and now I understand why listing titles need to be shorter and each word clearer in describing the item. I have re-done a bunch of my titles in my shop, but still have a bunch to do. Takes time and really applying the data to choose the right words - I am trying to choose the words that I would look for in a listing title if I was looking -- and also I think the listing title needs to give enough info, but also some mystery, so the searcher is interested enough to actually view the listing. How the viewer duplicates the title could make a difference - sometimes it takes really reading the listing to understand what it is and if you would be interested enough to buy -- or in my case, as I do Treasuries and blog posts about listings on Etsy, to promote it.

  • CarDonCreativeDesign

    CarDonCreativeDesign said 9 years ago

    All I've heard lately is Meta this and Meta that, and was a bit concerned about it. This article is wonderful! It explains so much and is easy to understand. I'm not as bad off as I feared :) Thanks for the great help!

  • NutfieldWeaver

    NutfieldWeaver said 9 years ago

    Thanks you. I just changed my shop title. Somehow this whole concept has slipped by me! I'll be interested to see if my hit rate changes. Super info!

  • indigoflameworks

    indigoflameworks said 9 years ago

    Excellent information, thanks so much!!

  • 101BestBeads

    101BestBeads said 9 years ago

    I am not sure this is a good idea. My listings are coming in way lower now that you have made "Craft Supplies on Etsy" the main part of my meta title. This space is prime real estate on the search engines and when someone is looking for something more specific this will lower the ranking level. Why does this even have to be a part of the title? Why not just Etsy? or how about nothing except just the actual item title? After all if the link entices the person searching they are coming to Etsy anyways. I am confused..how does this make sense for you Etsy? Gosh isnt it enough that our url's include the name Etsy in it already? Please don't do this..it is hurting my shop traffic. Sales are so way down now.

  • emcisaac

    emcisaac said 9 years ago

    I am no longer visible/found on any SEO, this is a real muck up and needs to be rectified immediately, not the 1 - 2 weeks you mention in your forum post.

  • ninadinoff

    ninadinoff said 9 years ago

    thanks for this!

  • thesistersstudio

    thesistersstudio said 9 years ago

    So Etsy implemented this SEO mid-end of April. Who in Etsy's customer/client base participated in the Beta Program to see what the results and impact would be. Was there a beta test done? Was anyone as in customer/client base asked to participate. Or is this a complete arbitrary program that was implemented without any input whatsoever from the customer/client base. I'd be interested in knowing what the Etsy IT Admin thought this was going to do, how was it justified as a bona fide program that would benefit the customer and client base. This is just me from the Hi-tech world wondering how they did that, and I am assuming that a beta was done showing the pros and cons and ramifications of doing so. Someone must have done a cost analysis right?

  • GoldenUnicornMinis

    GoldenUnicornMinis said 9 years ago

    I too would like to know if this change was at any time beta-tested and by whom - just Amin? any sellers?

  • DantesSpirit

    DantesSpirit said 9 years ago

    No. NoNoNo. Take off the 'Handmade blankity blank on Etsy' crap from my listings NOW. I did NOT give you permission to add to MY TITLES. IF I had wanted it there, *I'D* have added myself! Thanks a lot for knocking everything I have listed out of search engines by adding your tripe. 3+ years worth of selling here is now down the drain thanks to you. Enjoy the last bill payment you'll get from me until this is fixed. I will no longer be renewing listings or adding new ones. My selling business is now going to your competitors.

  • 1022SeaShellAve

    1022SeaShellAve said 9 years ago

    Oh, now I get it, Very helpful

  • minusOne

    minusOne said 9 years ago

    Passing along to my husband for translation. : )

  • bannerarts

    bannerarts said 9 years ago

    Great read. Helped tremendously in revising my item descriptions and shop titles, sections, etc. Now let's see how it works.

  • circlesareforever

    circlesareforever said 9 years ago

    interesting...very interesting i tell ya. i shall try

  • AmandaKLockrowJewels

    AmandaKLockrowJewels said 9 years ago

    I'm a little late to the game, but thanks so much for the information.

  • Enuwbe

    Enuwbe said 9 years ago

    Sweet info! Thank you!

  • Assemblages

    Assemblages said 9 years ago

    thank you for keeping us posted.

  • mustlovehomedecor

    mustlovehomedecor said 9 years ago

    Is there a way to make this page printer friendly? Am I missing it?

  • StudioCherie

    StudioCherie said 9 years ago

    This article is not up to date! Could you edit it to show correct info?

  • PintassilgoPrints

    PintassilgoPrints said 9 years ago

    Thank you for sharing this valuable information. I certainly have to make a lot of changes.

  • funtoprint

    funtoprint said 9 years ago

    Great tips! Thank you!

  • lemonadehandmade

    lemonadehandmade said 9 years ago

    tremendously helpful. I'm continually amazed at Etsy's level of support. Thanks!

  • mammysshop

    mammysshop said 9 years ago

    Great info!

  • Pearlk2

    Pearlk2 said 9 years ago

    Thank you so much for this information.

  • FaithAnnOriginals

    FaithAnnOriginals said 9 years ago

    All your meta-hints are greatly appreciated!! Will we be seeing more?

  • almostnecessities

    almostnecessities said 9 years ago

    Thanks for the info! Very helpful.

  • lillith

    lillith said 9 years ago

    so helpful, i appreciate all the time and effort admin and others put into these articles! thanks!

  • randompanda

    randompanda said 9 years ago

    I'm a newbie and am wondering why all my stuff was up on google the 1st month and now everything is gone :(

  • MRSBAUBLES

    MRSBAUBLES said 9 years ago

    great tagging advice. love the color chart - that is a new one for me!

  • Laquita33

    Laquita33 said 9 years ago

    Great info :o)

  • PeaceMealDesign

    PeaceMealDesign said 9 years ago

    This is the most useful info I've ever read about metadata and all that jazz. Three cheers for Storque!

  • etincelledesign

    etincelledesign said 9 years ago

    really helpful !!!

  • etincelledesign

    etincelledesign said 9 years ago

    so helpful !!!

  • billiewren

    billiewren said 9 years ago

    Thankyou so much for all the lovely advice. It is great to have all the technical components broken down into such simple catagories.

  • IntentionalStones

    IntentionalStones said 9 years ago

    Thank you for the great advice. It's all a work in progress

  • naughteebits

    naughteebits said 9 years ago

    OMGoodness was this helpful!!! Seriously thank you so much for this...i'm inthe process of making changes right now! thanks bunches, naughteebits

  • maggiemaevintage

    maggiemaevintage said 9 years ago

    great tips - thanks for outlining everything to easily understand and to edit Maggie

  • PoconoPrincessJewels

    PoconoPrincessJewels said 9 years ago

    Amazing tips at our fingertips. Thanks!

  • PeppermintDaydreams

    PeppermintDaydreams said 9 years ago

    Thanks for all the details; a huge help indeed.

  • sacredstonesngifts

    sacredstonesngifts said 9 years ago

    Thanks for the tips

  • delightfuldaisy

    delightfuldaisy said 9 years ago

    So much to think about~wow! Thanks!

  • Xiefashionstudio

    Xiefashionstudio said 9 years ago

    Thanks,very useful..

  • CoraSeymour

    CoraSeymour said 9 years ago

    thank you so much!

  • LANCERIKA

    LANCERIKA said 9 years ago

    So grateful for making all this SEO Info easy to grasp:))

  • SpringSwallow

    SpringSwallow said 9 years ago

    Helpful info, thanks so much!

  • DoorYardPottery

    DoorYardPottery said 9 years ago

    Very helpful, thank you! I am just setting up my shop so to get the SEO going from day one seems like the way to go.

  • plumbpretty

    plumbpretty said 9 years ago

    Great breakdown of how the tags work! Thank you!

  • MetroGypsy

    MetroGypsy said 9 years ago

    Just shared this in Virtual Labs!

  • MeAndBoo

    MeAndBoo said 9 years ago

    Hurrah for pictures! Have started editing, need the time to look at this properly when not at work!

  • ScrapHappieAZ

    ScrapHappieAZ said 9 years ago

    Always good to read. Great info, this is very helpful.

  • metroretrovintage

    metroretrovintage said 9 years ago

    A great followup and update to the very important SEO component.

  • artbybrooke

    artbybrooke said 9 years ago

    Very helpful! Thank you!

  • nanaob

    nanaob said 8 years ago

    Always looking for help

  • Pearlk2

    Pearlk2 said 8 years ago

    very helpful thank you

  • DanceLikeIts1492

    DanceLikeIts1492 said 8 years ago

    Awesome advice! Thanks!

  • ZurDesigns

    ZurDesigns said 8 years ago

    This is wonderful! Thanks so much!!

  • yoshibearstudio

    yoshibearstudio said 8 years ago

    Wow - it's like school all over again! So eager to learn and love the wealth of information - keep it coming, and thanks!!

  • lauraannedesigns

    lauraannedesigns said 8 years ago

    thanks -never saw this section before. Now I am looking for info on how to do a treasury... thanks everyone, LauraAnne Designs

  • Lovelaced

    Lovelaced said 8 years ago

    Thank you soo much, this is exactly what I wanted. Most pages like this only just give you a vague description, but this helped me alot. :}

  • Exaltation

    Exaltation said 8 years ago

    Good info to have, thanks so much! Looks like I'll be doing some re-writing and re-organizing today!

  • Ediprints

    Ediprints said 8 years ago

    great information - thanks

  • mpOriginals

    mpOriginals said 8 years ago

    Thanks for all the helpful information. It really helps me understand how some of the "technical" stuff works here.

  • glamazon08

    glamazon08 said 8 years ago

    Great article! Very helpful information.

  • UnusuallyYours

    UnusuallyYours said 8 years ago

    Thanks for the info!!

  • myvintagecrush

    myvintagecrush said 8 years ago

    It's all starting to make sense... whew

  • GlamourKids

    GlamourKids said 8 years ago

    awsome advice! need to desperatly make changes to my shop!

  • retronoir

    retronoir said 8 years ago

    Pretty cool stuff!

  • annaaizic

    annaaizic said 8 years ago

    hm...OK, now I've got some serious homework to do...:-) thanks lol anna

  • thebeadloomgallery

    thebeadloomgallery said 8 years ago

    Thank you!

  • vintageprecious

    vintageprecious said 8 years ago

    Thank you so much for explaining so clearly! :)

  • FatLadyTaco

    FatLadyTaco said 8 years ago

    Wow! Easy to understand.

  • ITEMFACTORY

    ITEMFACTORY said 8 years ago

    great!!!Easy:)

  • FRENESI

    FRENESI said 8 years ago

    Very easy to understand, nice layout!

  • ladybug9753

    ladybug9753 said 8 years ago

    Wow what great ideas. Thank you for sharing with us.

  • sensualsilhouettes

    sensualsilhouettes said 8 years ago

    Great help. getting ready to launch my Etsy shop. Thanks sooo much.

  • tootyfruitymonkeyluv

    tootyfruitymonkeyluv said 8 years ago

    Thanks - great advice! I have been struggling with low amount of views and never thought about my shop title - went and changed it right away! Thanks!

  • mavonproductions

    mavonproductions said 7 years ago

    much appreciated, thank you!

  • SunshineFootprints

    SunshineFootprints said 7 years ago

    great tips... now i get it....!!!

  • LovePieDesigns

    LovePieDesigns said 7 years ago

    Bookmarking this..thank you!

  • GemSourceCorporation

    GemSourceCorporation said 7 years ago

    Awesome tips!!

  • SisallyYours

    SisallyYours said 7 years ago

    great great tips!!

  • CottageKisses

    CottageKisses said 7 years ago

    Can someone please tell me the proper way to put my www. name on a business card? Some people put their store name before the Etsy name, but it always formats back to www.etsy.com/shop/YOUR STORE NAME Thank you, in advance. Jo

  • karavakishop

    Adriana from Karavakishop said 6 years ago

    Great help. Thank you!!

  • karireese1

    Kari Reese said 5 years ago

    PLEASE, PLEASE, PLEASE CREATE AN ADVANCED SEARCH THAT CAN BE SAVED!!!!!!!!! So much of what I read here is for sellers. For shoppers, searching can be pretty aggravating. Please tell me if I've missed something and this could be easier. I want to be able to track back to any place in my search and not have to go back every step. If I've been looking for blue couches from San Francisco, for instance, I want to get back to that search ( at location, color, or item) without having to back through the current ETSY store that I'm in. To save time, I usually end up just starting a fresh search and loosing my place every time because it is faster than going back through page after page. This also makes me not want to keep looking in a shop that has a lot of items because I don't want to have to backtrack out of there later to move on. Are there any plans to improve searching? Is there something I'm not seeing? I LOVE ETSY, PLS HELP.

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