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Scarlett Garnet: The New Face of Made in the USA

Jan 25, 2013

by Jeremiah Glazer

Katie Miller and Garnet Griebel, the designers behind Missouri-based Scarlett Garnet jewelry, share their story in this short video shot by Josh Fry of Ambitious Pixels. These young jewelers decided to quit their jobs and work together to create a company that values handmade, and as they have grown, they’ve discovered ways to keep the handmade spirit alive in their creations by embracing local resources and supporting local businesses.

68 comments

  • MegansMenagerie

    Megan from MegansMenagerie said 6 years ago

    Your story and works of art are amazing!

  • nat1489

    Natalie Jacob from EtymologyJewelry said 6 years ago

    Awesome! A very inspiring to a fellow jewelry maker like me.

  • scarlettgarnet

    Katie Miller and Garnet Griebel from scarlettgarnet said 6 years ago

    Tara, thank you so much for posting the video! We are so excited to share our story with fellow Etsians!

  • gilstrapdesigns

    Debra Gilstrap from gilstrapdesigns said 6 years ago

    Such beautiful jewelry.

  • ThePolkadotMagpie

    Polkadot Magpie from ThePolkadotMagpie said 6 years ago

    Yay, water jet, laser jet, go girls! Love this video. Congrats.

  • FryFlux

    Josh Fry said 6 years ago

    Thanks for posting this Tara! It was so much fun to share the story of these two amazing women.

  • KMalinka

    Natalia from KMalinkaVintage said 6 years ago

    Lovely jewelry!

  • LivingVintage

    LivingVintage from LivingVintage said 6 years ago

    Great story and wonderful jewelry!

  • AtomicAttic

    Miles and Aimee Harrison from AtomicAttic said 6 years ago

    Excellent! Beautiful work!

  • WellRavelled

    Melissa from WellRavelled said 6 years ago

    It's always great to hear a success story! Beautiful jewelry!

  • HandpaintedThreads

    Maureen from HandpaintedThreads said 6 years ago

    Refreshing that you want to keep the manufacturing, on the larger scale, in the USA. Even on Etsy it can be hard to compete with some of the pieces made in other countries that have a lower cost of living. You're doing it successfully and are setting a great example. Beautiful work!

  • beadeddragons

    Brittany from beadeddragons said 6 years ago

    So inspiring. What you two have achieved is what I hope to be able to do. Right now I'm trying to design things that are always unique but that I can make similar designs to in the future. Thanks for sharing your story!!!

  • CaseyDeeArt

    Casey Sibley from caseydsibley said 6 years ago

    Awesome video! I love seeing this. It makes me feel excited to be a maker of handmade goods. And I like that you are keeping everything in the U.S.

  • amysfunkyfibers

    Amy Gunderson from amysfunkyfibers said 6 years ago

    I bet you guys have too much fun at "work" !

  • zolandesigns

    zolandesigns from zolandesigns said 6 years ago

    Love the video! So happy for you both! Just makes me smile to see you doing what you love to do.

  • quiettimejewelry

    Jenna Smith from QuietTimeJewelry said 6 years ago

    Ohhh...so cool! And so inspirational to a fellow one woman shop! Congratulations to you both on all of your hardwork. May you have many more years of continued success :)

  • shoprodinia

    Rodinia from ShopRodinia said 6 years ago

    You're so right! There are many talented manufacturers to work with locally in many cities. Great story, thanks for sharing.

  • rosenfeld2

    Mimi from MimisHooks said 6 years ago

    Thanks for you story!

  • PattiTrostle

    Patti Trostle from PattiTrostle said 6 years ago

    Thank you so much for your story!

  • LizzyLizano

    Elizabeth Amy Forzano from LizzyLizano said 6 years ago

    Awesome! These girls kick butt, Im inspired!!! :)

  • gingerluvs

    Ginny Campbell from gingerluvs said 6 years ago

    I love SG! Every piece is a work of art and I am so happy to get to wear one when I wear mine! You girls are truly an inspiration....

  • HoneyThistle

    Wei from HoneyThistle said 6 years ago

    This story is amazing :) love the style too!

  • montanagirl

    Carmen from MontanaGirl said 6 years ago

    Great story/Great video! Your jewelry's "story lines" gave me a great feel for what to expect from your line. I'm in love with Spagetti Western!

  • ThreeBarDGifts

    Monica from ThreeBarDGifts said 6 years ago

    Incredible story and wonderful shop! I really enjoyed watching this inspiring video! You obviously put a lot of time and effort into every piece. Congratulations and wishing you much success!

  • FryFlux

    Josh Fry said 6 years ago

    Thanks for all your kind words about the video and my storytelling. This is my first project to be shared by the Etsy community and I'm eager to do more. While making this documentary I got to know Kaite and Garnet as friends. They really are the goofy, passionate and determined women you see on camera in this doc. I've seen these gals take huge challenges head on and offer support to other artists without hesitation. Very inspiring women!

  • WoodlandCottage

    WoodlandCottage from WoodlandCottage said 6 years ago

    Great story! I'm so impressed you two were able to grow your shop, yet keep it hands-on and local. This is what Etsy is about.

  • LucyRoseDesigns

    Kelly from LucyRoseDesigns said 6 years ago

    What a great video, really enjoyed watching it. I love your chevron necklace!!

  • GardenDaisiesStudio

    Katie from GardenDaisiesStudio said 6 years ago

    Just awesome. I LOVE that you are supporting other local businesses for the metal work that you need done, and I think that it does make us a little crazy, yet well-rounded to be working all parts of the business model. I also think that it's just super great that you two are still creating each piece by hand, because that is where it began - each one of you are still touching the pieces before it reaches a customer and that is just what this is all about. Bravo and I think the video tells such a great story - very inspiring.

  • MaruMaru

    MaruMaru from MaruMaru said 6 years ago

    These are too awesome

  • paintingjoy

    Viktoriya Melnikova from ARTbyViktoriya said 6 years ago

    beautiful and creative

  • emwi

    Emily Wirt from emwi said 6 years ago

    Awesome items! Love her chevron pieces.

  • BrooklynOwl

    Annie from BrooklynOwl said 6 years ago

    What a wonderful video and story! They are a true inspiration! I love their jewelry too!

  • falconfoot

    Michael Thompson from FadingLeafDesign said 6 years ago

    I like that you support local business. Wonderful!

  • mattyhandmadecrafts

    Matejka Max from NattyMatty said 6 years ago

    Incredible!

  • namigurumi

    Nami from Namigurumi said 6 years ago

    Beautiful designs :X

  • Motleycouture

    Motleycouture from Motleycouture said 6 years ago

    I enjoyed this story so much! Such creativity and artistic talent. Great feature!

  • orangeoctopusstudio

    Cathy Nault from OrangeOctopusStudio said 6 years ago

    Awesome designs! Congrats on the feature and best of luck with your business in the coming year(s)!!!! :)

  • AutumnLeavesJewelry

    Carolyn S. Miller from AutumnLeavesJewelry said 6 years ago

    congrats on the designs and esp (ESP) the marketing part. Nice to see it sourced within country of origin :) Hope this catches on

  • byDelirium

    Angela from DeliriumAccessories said 6 years ago

    Great!!!!

  • EasternTrend

    Tiara L from EasternTrend said 6 years ago

    loved your story! I was a metals major in college and I know how tedious sawing and sanding is. It's great to read two different ideas coming together to create such great products. & great video production as well!

  • iammieCLAYshop

    iammieCLAYshop from iammieCLAYshop said 6 years ago

    Love it!

  • misschristiana

    Christiana Odum from YarnDarlin said 6 years ago

    Way awesome!

  • gescate

    Gino Escate from Gygante said 6 years ago

    Congrats!

  • janewearjewelry

    janewearjewelry from janewearjewelry said 6 years ago

    I live just east of KC! So happy to see local gals doing awesome works! Thank you for keeping your manufacturing within the US! That means so so much! Much more success to you both ;) ~Laura, janewearjewelry.etsy.com

  • irinisklavounou

    irini from IrinisWorld said 6 years ago

    Some interesting issues. Yes it is always hard to strike a balance between expansion and change. The smaller you are the easier it is to change. Expansion is a challenge and for some it represents the success they are seeking. But it brings with it a web of subtle dependencies. For Jim and i, selling on etsy is actually the first time in forty years that it is so easy to be as small as we want to be. For us that means maximum creative potential.

  • aressa

    aressa from OriginalBridalHanger said 6 years ago

    Nice! Great to see people can still make jewelry and grow a business with it...

  • StayArtisan

    J.K. Ramirez from HudsonBlueArtisans said 6 years ago

    Great story, congratulations and thank you.

  • PinkPianos

    Hilary Hahn from PinkPianos said 6 years ago

    I love Etsy for the very same reasons: ability to create unique products, handmade, homemade, low environmental impact, and creative freedom...the list goes on! thanks for inspiring me!

  • valeriephoto

    Valerie from valeriestitchery said 6 years ago

    Great story and lovely jewelry creations. Keep up the good work!

  • scarlettgarnet

    Katie Miller and Garnet Griebel from scarlettgarnet said 6 years ago

    Thank you so much for all of your kind words! It has been quite a trip for us! Its great to know that we can be inspiration for designers- big, small and those growing faster than they imagined- to keep it local and ethical, and to stick to their guns on their creative vision. You don't have to compromise to grow. But you don't have to grow huge to be successful either. Thank you so much for watching the video and commenting. :) -- Katie

  • mlezcano

    Mary Lezcano from BellaBboutique said 6 years ago

    Amazing work and again SO inspirational for those of us newbies still trying to work out all the kinds and going through some growing pains. Congrats ladies, beautiful lil works of art you've made.

  • ShinyRockDesigns

    Kathy Likos from Likos said 6 years ago

    Congratulations! Rock on!

  • PyxusPassionProject

    Michelle Maynard from SimonesRoseBoutique said 6 years ago

    What an inspiring story.. and I'm just loving the back story to the name of the company! Congrats and a job well done by Ambitious Pixels as well!

  • kathyjohnson3

    Kathy Johnson from kathyjohnson3 said 6 years ago

    Beautiful and talented!! Thank-you for sharing your wonderful story, congratulations!

  • rebourne

    Marni from rebourne said 6 years ago

    Great insight into how you've been able to grow and maintain your standards. Great job Ambitious Pixels in capturing these ladies and their story so far.

  • FryFlux

    Josh Fry said 6 years ago

    Wow! Thanks everyone for you kind words about the production, it's a piece close to my heart. Being featured here on Etsy has been a wonderful introduction to all of you. Please feel free to say hi on here or at www.ambitiouspixels.com. Maybe we'll get to make something great together. Josh Fry

  • haruaki

    Tiffany Key from resinjewelryHARUAKI said 6 years ago

    That is so true! (re: the hardest part having to do every aspect) Besides for my new shop, I am also a writer and have tried to get out of the world of traditional publishing. When you try to go on your own it is so labor intensive. It taxes your capabilities to the max. I have decided to stick with the regular greuling work of getting published through conventional means because I am not interested in marketing and book cover design, etc. Yet with my shop I don't seem to mind (too much) the admin side of the business. Direct selling works much better on Etsy, in part because customers here are just so awesome. Good luck to you two ladies!

  • nativestrandsjewelry

    Rachel from PeppersJewelry said 6 years ago

    Congrats on the feature! Thanks for sharing your story with us. Keep up the good work!

  • scarlettgarnet

    Katie Miller and Garnet Griebel from scarlettgarnet said 6 years ago

    Thank you, everyone, for all your kind feedback and encouraging words! Katie and I have worked so hard to make Scarlett Garnet Jewelry what it is today. It was "survival mode", the true birthplace of all creativity, that helped propel us forward. That and our workaholic ways and stubborn will to succeed. Katie and I adopted the motto, "Work Smarter, Not Harder", when we started the outsourcing of metal cutting. We apply that motto to everything we do these days. We create lines of jewelry when we feel inspired, not seasonally with the fashion industry. We've always been artists first and we have never wanted to compromise our visions. We do NOT follow trends, we design what comes to us and put it out there and trust that it will sell. Josh chose us as his video's subjects because he believes that it's small businesses like us that will help bring this country out of its recession. Josh has been amazing to work with every step of the way, what a professional, talented man! Please forward this video to everyone you know and give his name to entrepreneurs that are looking for this type of video to promote their own businesses. His rates are extremely reasonable and he will travel for business! Also, we would like to remark, how RAD is Etsy!?!!??!?! Really? What an incredible online community of talented makers and buyers with impeccably fantastic taste! Best, Garnet (aka GG)

  • byjodi

    byjodi from byjodi said 6 years ago

    I <3 this!!

  • cypherjackson

    Cypher Jackson said 6 years ago

    spare a little time to watch adventure movies online as it's good way to unwind

  • rscproducts

    Norma Gibbs from NormaCreativeJewelry said 6 years ago

    Inspiring :-)

  • ReubensPhotography

    Reuben Rentas from ReubensPhotography said 6 years ago

    I love that they are focused on keeping it not only Made in the USA but also by focusing on local business in their area.

  • janeeroberti

    Jane E Roberti from janeeroberti said 6 years ago

    So happy to watch your video today. I've always loved your designs and met you both at Renegade Austin a few years ago when you first started laser cutting your metals. I am a jewelry designer too who also hand cuts my metals and etches in-house, and just this week started looking for local fabricators to perhaps outsource some of the work, so I can, grow my business and, like you said, "work smarter, not harder." Congratulations! And if you ever want extra help at a trade show, let me know!

  • FryFlux

    Josh Fry said 6 years ago

    I just read your comment Garnet and Katie. A direct thanks to both of you. I'm thrilled that Tara chose to post our video, not just incredible amount attention Etsy generated, but also to see you two celebrated by a community of your peers. Day to day, it may be hard to see it, but what you have accomplished is incredibly difficult. I'm convinced that it will be you two and makers like you that push our nation out of this recession. Thank you for the art you create and for how thoughtfully you go about making it. Josh Fry Ambitious Pixels

  • MLivista

    Stella Sargantani from MLivista said 6 years ago

    Beautiful jewelry!

  • butikonline83

    Hendri . from butikonline83 said 6 years ago

    What youre saying is completely true. I know that everybody must say the same thing, but I just think that you put it in a way that everyone can understand. I also love the images you put in here. They fit so well with what youre trying to say. Im sure youll reach so many people with what youve got to say.

  • sianipoo

    Sarah Hughes from LittleImpJewellery said 6 years ago

    What an inspiring story!

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