Shop Etsy

Quit Your Day Job: Vital

Nov 2, 2010

by vital

Etsy.com handmade and vintage goods

Brett and Crystal, the tireless duo behind Vital, teamed up with a plan to quit their day jobs and run a joint creative business after coming across Etsy and taking an intro to screen-printing class. Both artists at heart, their professional backgrounds include the restaurant industry and interior design, which shine through in their evolving line of screen-printed barware, home accessories, and clothing. Today, Brett and Crystal take the time to share with us how they made the transition into full-time Etsy selling, why photography is a key to their online success, and how they split up responsibilities to maintain all aspects of Vital.

How did you originally start Vital and discover Etsy?
It all started with an introduction to screen-printing class. Well, actually that’s not quite right. In the fall of 2005 we came across Etsy through a friend of a friend’s shop, everythingok. Seeing the handmade goods people were selling on Etsy planted the “I can do that” seed in our minds. So, when we took the screen-printing class a few months later we already had the entrepreneurial mindset. Before we launched our Etsy shop, we were already printing shirts whenever we could, including a T-shirt series featuring different store managers for a restaurant chain I was working for at the time.

 

Tell us about your previous working situations.
Both of us had prior professional lives, which were much less interesting. Mine was far tastier, though. I was a restaurant guy and always will be, even if I’m not practicing currently. Crystal was trained as an interior designer and practiced for a short period, but has always been a maker at heart.

Did you do anything to prepare for making the transition into full-time Etsy selling?
Our transition really took place in three phases:

  1. Phase one included waking up early and going to bed late as both of us worked full-time jobs while creating and brainstorming our takeover of the world the rest of the time.
  2. In phase two, my full-time job took up most of my time while Crystal managed the Etsy shop and production.
  3. Phase three: two full-time makers! This was the most flexible phase, despite having very little money. We knew to move along to the next level when we were too busy to handle the workload.

One important note: savings are vital (no pun intended). We couldn’t have done it without money in savings because cash flow can be sporadic. As with any business venture, you need money to cover your expenses as actual profits can take years to realize. This is something people looking to quit their jobs need to take into account. It’s not fun to admit and no one wants to hear it, but money in the bank is a necessity. Also, I’m always prepared to deliver pizzas for a couple months if needed.

What are the most effective ways you have marketed your Etsy business?
Our number one marketing recommendation is to post pictures people want to click on, followed by creating marketable products. Discovering which photos are most clickable takes a bit of trial and error, but buying a good camera and learning how to use it properly was one of our best investments. By having good photos or products that create a buzz, other people will do the marketing for you through blog posts, treasuries, and more.

QYDJ_Vital_2.jpgSecondly, we do a lot of craft fairs. For us, this means attending markets two to three weekends a month during the summer and fall. It gives people a chance to see your product in person and get exposure for your brand. Keep in mind that craft fairs are partly a marketing expense and you may not walk away with a lot of cash in your pocket. However, it is a chance to connect with buyers who might not have seen your product otherwise. Since we have opened Tomte, our brick-and-mortar boutique, the focus has shifted to local markets versus larger national shows. Local craft fairs enable us to market Vital and Tomte at the same time. As much fun as going to Chicago or San Francisco for a market can be and sound, it is a lot of work and less profitable for us than a local show.

What’s been your most popular line to date?
Hands down, the Vital Bicycle has been our most popular design. It has taken many different forms, but our bike design is always present in the Vital line. We have printed, embroidered, and cut the bike out of vinyl. Depending on our current process interests, we have put it on hats, shirts, jackets, towels, and baby quilts. Surprisingly, it was the very first graphic I created for Vital and it stuck. Most of our early designs came from things that we were really interested in.

Anything that hasn’t worked out so well?
In our opinion, paid advertising has been a bust for us. We have tried paying for ads on blogs, Google, and in magazines. We feel the results aren’t there. Part of it might be our tracking, but in any case we have taken paid ads off our marketing budget.

Walk us through your typical workday.

  • The first thing I do in the morning and the last thing before going to bed is check our Etsy shop and make sure there is nothing that needs an immediate response.
  • The morning usually starts with a couple hours at home doing a mix of computer work and domestic chores.
  • Sometime around 10 a.m. we move down to the studio and store, which opens at 11.
  • My day is filled with production time, working on listings, work on new product, emails, market preparations, managing wholesale accounts, and shipping. The exact work varies every day.
  • We found that dividing responsibilities works best for us, so I manage Vital and Crystal’s main focus is with Tomte and new designs. Even though Tomte closes at 6, we may stay around for a couple more hours in the studio.


What do you enjoy most about not having a day job; anything you miss?
Ownership over our work is one of the most enjoyable parts of being self employed. We value control over how our time is spent and what form the end product takes, and that is the biggest reason we would have difficulty going back to a day job. We used to say flexibility was one of the most enjoyable features, but running a boutique makes our life much less flexible. We do miss the security of a steady paycheck. Also, lack of employer provided health insurance is an issue. Sourcing and dealing with individual health insurance is a bit of a struggle.

What’s the hardest part about running your own businesses?
The hardest part of running a business is dealing with regulatory paperwork. Business formation and registration, filing taxes, licensing — all that takes time we would rather spend making things.

If you could go back in time, what advice would you give yourself or someone considering a similar path?
Brett: Running your own business is fantastic, but it’s not necessarily easier than working for someone else. Life does not get simpler once you are on your own, and I did not fully appreciate that before.

Crystal: I would have liked to have understood sooner how valuable the handmade community is to growth, personal and professionally. There are really great people out there, and spending time to get to know them is important. This community only works because it is a two way street. Once we got to a place where we had something to give back was when we started seeing the biggest benefits.

QYDJ_Vital_3.jpgThe biggest advice we can give to others is watch your pennies and keep expenses down. Studio rental and equipment expenses can facilitate growth. However, the more you expand the more you have to sell each month to break even.

What goals do you have in store for the future of Vital?
Historically with Vital, we have not worked to pick up wholesale accounts with boutiques. Most of the stores that carried our line contacted us through Etsy and we didn’t do much to maintain those accounts. Recently, we have started actively seeking out boutiques that align with our aesthetic and handmade ideals. Also, growing our brick-and-mortar boutique and helping to foster Denver’s handmade community through the Denver Handmade Alliance are important endeavors to us.

Have any favorite Etsy shops we should know about?
It is so difficult to name just a few. Currently, we really like the work of blackbirdtees, locallibrary, pearsonmaron, and leahduncan. Locally, mudpuppy and luckymebeads are just two of the many great shops, with more starting up all the time.

Any final words of wisdom?
We are filled with gratitude toward Etsy and the craft community as a whole. We have met such incredible people  — online, in our travels, and locally — that we would not have met otherwise. Support of the handmade community is wonderful and when you buy handmade you are directly supporting a person. Thank you for allowing us to share and live our story.

Thanks to Brett and Crystal for sharing their story. You can see some of their work in the Seller’s Items below and in their other Etsy shop, heckfire.

Previous Quit Your Day Job posts

VITAL BICYCLE BARWARE screen printed bike pint glasses
VITAL BICYCLE BARWARE screen printed bike pint glasses
vital
$12.00 USD
FIXIE Denim Trucker HAT - VITAL fixie bike - gold stitching
FIXIE Denim Trucker HAT - VITAL fixie bike - gold stitching
vital
$22.00 USD
Bicycle Dinner Plates, Set of 4 RYGB
Bicycle Dinner Plates, Set of 4 RYGB
vital
$64.00 USD
Any Four Glasses
Any Four Glasses
vital
$48.00 USD
like father, like son FIXIE TSHIRT SET 2 tri-blend bike tees, lime green bicycle on indigo blue
like father, like son FIXIE TSHIRT SET 2 tri-blend bike tees, lime green bicycle on indigo blue
vital
$45.00 USD
Bike mug - green and yellow - screen printed bicycle coffee cup
Bike mug - green and yellow - screen printed bicycle coffee cup
vital
$14.00 USD
Bike mug - grey and red - screen printed bicycle coffee cup
Bike mug - grey and red - screen printed bicycle coffee cup
vital
$14.00 USD
Fixie Cafe Towel - GOLDENROD Bike, SINGLE Cotton
Fixie Cafe Towel - GOLDENROD Bike, SINGLE Cotton
vital
$14.00 USD
GOLD and platinum BIKE Pint Rocks GLASSES - screen printed bicycle Precious Metals glassware
GOLD and platinum BIKE Pint Rocks GLASSES - screen printed bicycle Precious Metals glassware
vital
$15.00 USD
Jellyfish pint glasses - turquoise tumbler
Jellyfish pint glasses - turquoise tumbler
vital
$12.00 USD
Cocktail glasses - Whiskey, Bourbon, Scotch and Rye
Cocktail glasses - Whiskey, Bourbon, Scotch and Rye
vital
$12.00 USD
BICYCLE GLASSES rocks bike screenprint glassware
BICYCLE GLASSES rocks bike screenprint glassware
vital
$12.00 USD
Any two glasses
Any two glasses
vital
$24.00 USD
SIDEKICK - SINGLE screen printed pint glasses - Comic book style
SIDEKICK - SINGLE screen printed pint glasses - Comic book style
vital
$12.00 USD
FIXIE HOODIE XL Bicycle Stripe zip Hoodie, Black and White extra large
FIXIE HOODIE XL Bicycle Stripe zip Hoodie, Black and White extra large
vital
$39.99 USD
VITAL BICYCLE L/XL Flexfit Fitted Cap Olive on Brown large/extra large
VITAL BICYCLE L/XL Flexfit Fitted Cap Olive on Brown large/extra large
vital
$24.00 USD
infant baseball tee 3-6 MONTHS neon YELLOW baby long sleeve bicycle shirt bike
infant baseball tee 3-6 MONTHS neon YELLOW baby long sleeve bicycle shirt bike
vital
$23.00 USD
SALE Spring Chicken Tank - 6-12 mo hand dyed infant tank top
SALE Spring Chicken Tank - 6-12 mo hand dyed infant tank top
vital
$6.99 USD
infant baseball tee  18-24 MONTHS neon BLUE baby long sleeve bicycle shirt bike
infant baseball tee 18-24 MONTHS neon BLUE baby long sleeve bicycle shirt bike
vital
$23.00 USD
FIXIE Bike TSHIRT SMALL mens lime green bicycle on indigo tri-blend S
FIXIE Bike TSHIRT SMALL mens lime green bicycle on indigo tri-blend S
vital
$28.00 USD
SALE NEWJERSEY LOVE Tote Cherry Hill Camden charcoal state silhouette heart on natural bag
SALE NEWJERSEY LOVE Tote Cherry Hill Camden charcoal state silhouette heart on natural bag
vital
$7.99 USD
GARDEN TOOLS Tote - screen printed cotton canvas bag - shovel watering can rake trowel hoe green natural
GARDEN TOOLS Tote - screen printed cotton canvas bag - shovel watering can rake trowel hoe green natural
vital
$15.00 USD
MILE HIGH FIVE medium men's unisex tee - white hi five on athletic gray shirt M
MILE HIGH FIVE medium men's unisex tee - white hi five on athletic gray shirt M
vital
$9.99 USD
MILE HIGH FIVE 12-18 month  Infant one piece, black, size 12-18
MILE HIGH FIVE 12-18 month Infant one piece, black, size 12-18
vital
$7.99 USD
SALE Classic beers - Porter hand printed pint glasses - dark charcoal - Porter style
SALE Classic beers - Porter hand printed pint glasses - dark charcoal - Porter style
vital
$5.99 USD
Science Tools chemistry mug - White and Navy - screen printed coffee cup
Science Tools chemistry mug - White and Navy - screen printed coffee cup
vital
$14.00 USD
New Jersey navy BLUE silhouette pint glass SCREEN PRINTED beer glasses single
New Jersey navy BLUE silhouette pint glass SCREEN PRINTED beer glasses single
vital
$12.00 USD
FIXIE BICYCLE 4T Tshirt toddler tri-blend bike tee pink on tri-purple tee
FIXIE BICYCLE 4T Tshirt toddler tri-blend bike tee pink on tri-purple tee
vital
$22.00 USD
SALE Classic beers - Pale Ale hand printed pint glasses - dark charcoal - Pale Ale style
SALE Classic beers - Pale Ale hand printed pint glasses - dark charcoal - Pale Ale style
vital
$5.99 USD
toddler 4T FIXIE BASEBALL tee - neon BLUE kids long sleeve bicycle shirt bike
toddler 4T FIXIE BASEBALL tee - neon BLUE kids long sleeve bicycle shirt bike
vital
$23.00 USD
SALE Bike TSHIRT MEDIUM mens lightning fixie bicycle on evergreen tri-blend M
SALE Bike TSHIRT MEDIUM mens lightning fixie bicycle on evergreen tri-blend M
vital
$21.99 USD
Great Lakes pint glass - Huron, Ontario, Michigan, Erie, Superior - blue silhouette
Great Lakes pint glass - Huron, Ontario, Michigan, Erie, Superior - blue silhouette
vital
$12.00 USD
Women's Medium Road Bike Tee, Coal on Ash Gray
Women's Medium Road Bike Tee, Coal on Ash Gray
vital
$30.00 USD
infant baseball tee 3-6 MONTHS neon BLUE baby long sleeve bicycle shirt bike
infant baseball tee 3-6 MONTHS neon BLUE baby long sleeve bicycle shirt bike
vital
$23.00 USD
SALE Bike TSHIRT XL mens lightning fixie bicycle on evergreen tri-blend extra large
SALE Bike TSHIRT XL mens lightning fixie bicycle on evergreen tri-blend extra large
vital
$20.99 USD
infant baseball tee 18-24 MONTHS neon YELLOW baby long sleeve bicycle shirt bike
infant baseball tee 18-24 MONTHS neon YELLOW baby long sleeve bicycle shirt bike
vital
$23.00 USD
FIXIE BIKE xl hoodie unisex eco-heather zip hoodie creme on blue XL
FIXIE BIKE xl hoodie unisex eco-heather zip hoodie creme on blue XL
vital
$45.00 USD
MENS MOUNTAIN BIKE - Small mens tshirt - stone bicycle on slate gray
MENS MOUNTAIN BIKE - Small mens tshirt - stone bicycle on slate gray
vital
$28.00 USD
FIXIE CARDI SMALL Women's Fixie Eco Wrap S
FIXIE CARDI SMALL Women's Fixie Eco Wrap S
vital
$45.00 USD
Women's Road Bike Large Sport V-Neck Shirt-s/s
Women's Road Bike Large Sport V-Neck Shirt-s/s
vital
$35.00 USD
Men's Road Bike Tee, Large Laser Blue on Black Road Bike
Men's Road Bike Tee, Large Laser Blue on Black Road Bike
vital
$28.00 USD
BICYCLE WINE GLASSES screen printed bike stemless wine glasses red yellow blue green
BICYCLE WINE GLASSES screen printed bike stemless wine glasses red yellow blue green
vital
$50.00 USD
AHOY NAUTICAL TOTE red screen printed cotton canvas bag
AHOY NAUTICAL TOTE red screen printed cotton canvas bag
vital
$12.50 USD
Silver Bike Candle - Tuscan Winter - Soy candle in reuseable screen printed bicycle rocks glass
Silver Bike Candle - Tuscan Winter - Soy candle in reuseable screen printed bicycle rocks glass
vital
$24.00 USD
SALE - 6T Puffer fish shirt - toddler tank, neon blue- 6T
SALE - 6T Puffer fish shirt - toddler tank, neon blue- 6T
vital
$6.99 USD
Choose your USA STATE! Hand printed colorful ROCKS glass
Choose your USA STATE! Hand printed colorful ROCKS glass
vital
$12.00 USD
SCIENCE TOOLS glassware screen printed pint glass
SCIENCE TOOLS glassware screen printed pint glass
vital
$12.00 USD
Pufferfish pint glass - turquoise
Pufferfish pint glass - turquoise
vital
$12.00 USD

215 comments

  • polkadotmagpie

    polkadotmagpie said 5 years ago

    Wonderful shop and two true entrepreneurs. Inspiring!

  • Colettesboutique

    Colettesboutique said 5 years ago

    Congratulations on being feautured. I really like the bike shirts. Very cool!

  • peaseblossomstudio

    peaseblossomstudio said 5 years ago

    Great article! Thank you so much for sharing your story with us.

  • fairydtales

    fairydtales said 5 years ago

    Nice Article, good job!

  • BarkingSandsVintage

    BarkingSandsVintage said 5 years ago

    Great stuff, kudos!

  • grimmandgrete

    grimmandgrete said 5 years ago

    Thanks for sharing your experiences - very motivating!

  • LayneyDasher

    LayneyDasher said 5 years ago

    Very inspiring.... really enjoyed this article!

  • sherrytruitt

    sherrytruitt said 5 years ago

    Wonderful story. It may not be easier, but when you are in control of your own destiny, it certainly is wonderful! xo

  • TieDyeBathworks

    TieDyeBathworks said 5 years ago

    I love reading these articles! You are both an inspiration!

  • VivaGailBeads

    VivaGailBeads said 5 years ago

    wonderful story and great products! Keep up the good work!

  • TheRedDoorPursuit

    TheRedDoorPursuit said 5 years ago

    I just included some of these items in a treasury! I love this shop! What a grand endeavor it was!

  • persuede

    persuede said 5 years ago

    Knowing your audience and feeling confident in your aesthetic are priceless tools. Great profile.

  • Absurdious

    Absurdious said 5 years ago

    Really great images and a wonderful article. Congratulations to you both.

  • birchgrovehandmade

    birchgrovehandmade said 5 years ago

    Great article filled with helpful hints and inspiration. Thanks!

  • prettylittlenotebook

    prettylittlenotebook said 5 years ago

    So great. Thanks for sharing your story, Vital!

  • Patriacontemporary

    Patriacontemporary said 5 years ago

    Great article! very nice t-shirt!

  • VintageEye

    VintageEye said 5 years ago

    Woot for handmade!

  • carlossantiago

    carlossantiago said 5 years ago

    we share the same dream! this is great!

  • Creations2Glory

    Creations2Glory said 5 years ago

    Love your shop and I enjoyed getting to know Vital through this article! ..& your crab tea towls are extremely tempting for me right now!

  • jammerjewelry

    jammerjewelry said 5 years ago

    Loved the article!

  • ConstantGalore

    ConstantGalore said 5 years ago

    What a great and honest report on quitting your day job. Great!

  • jguilddesigns

    jguilddesigns said 5 years ago

    Thanks for sharing! It's easy to idealize being a small business owner, so it's interesting to hear you point at that of course, there are pros and cons. Thanks for the advice- I hope to be there one day!!

  • NaturalAmber

    NaturalAmber said 5 years ago

    I want some of your glasses! How beautiful. And what a beautiful joint venture you have when your hubby. Congrats to you and wishing you much more success :)

  • VivaRevival

    VivaRevival said 5 years ago

    Really great store and article!

  • beatyboutique

    beatyboutique said 5 years ago

    Incredibly inspiring and motivating!

  • hauntingbeauty

    hauntingbeauty said 5 years ago

    I love your story and think it's great you work together. Before reading this, I was actually thinking about increasing my day-job hours (holiday spending is looming). Now I'm getting back into my studio to focus on my joy! Thanks for the pep talk.

  • CyanideStitches

    CyanideStitches said 5 years ago

    Yay Vital! Don't be fooled- while they mentioned all they do with their shop, they significantly downplayed the huge role they have in the handmade culture of Denver. Brett and Crystal are constantly offering their time, support, and knowledge to get the word out around Denver about the handmade community. Since moving here, I have yet to meet two more hard working people and am amazed at how they are able to run a successful online business, boutique, AND be so involved with the community. They are a major reason for the attention handmade is getting here- teaming up with other local crafters to put on craft fairs, offer seminars to help others with their businesses, and join crafters in the area together. Truly inspiring!

  • locallibrary

    locallibrary said 5 years ago

    Congrats guys! Such a great interview (and products), thank you! xo

  • CeliaSews

    CeliaSews said 5 years ago

    I love your bike graphic - I can see why it's so popular : ) xx

  • lovelygifts

    lovelygifts said 5 years ago

    Congrats! Nice work!

  • blackbirdtees

    blackbirdtees said 5 years ago

    Brett & Crystal are two of my favorite people in the crafty world! They're what it's all about--creating, sharing, and encouraging others. So happy we crossed paths, and thrilled to see them here ;) Congratulations on the well-deserved spotlight!

  • sarahknightdesign

    sarahknightdesign said 5 years ago

    Wonderful work and congrats to the both of you in your continued success:) Great creative minds!

  • HoneyBScrapbooks

    HoneyBScrapbooks said 5 years ago

    A most inspiring story!! I commend you for your dedication to your entrepreneurial goals. You give me hope!!

  • accentonvintage

    accentonvintage said 5 years ago

    Congrats on your success! You had a dream and used your creative talents to go ahead with it. Your graphic bicycle is so perfect and I love the bird too!

  • julieincharge Admin

    julieincharge said 5 years ago

    What a great glimpse into Brett and Crystal's business. Go Vital!

  • beckysbuttons

    beckysbuttons said 5 years ago

    Congrats to Brett & Crystal! They have really made a mark on the Denver craft scene and continue to support their fellow crafters!

  • PDXfabricdeli

    PDXfabricdeli said 5 years ago

    super cool, thanks for all the info.

  • jadedgoats

    jadedgoats said 5 years ago

    Great article. Thanks for sharing your insights and experiences. I love your work!

  • mattyhandmadecrafts

    mattyhandmadecrafts said 5 years ago

    Great story! All the best and thank you for sharing!

  • bylynnkrestel

    bylynnkrestel said 5 years ago

    love your work! its great!!

  • tinyearsjewelry

    tinyearsjewelry said 5 years ago

    My wife picked up one of your Bicycle shirts in Breckenridge, CO... I recognized it immediately... great design, and kudos on the leap into Entrepreneurship. Thanks for the inspiration... Casey @ Tin Years http://tinyearsjewelry.etsy.com

  • LuRuUniques

    LuRuUniques said 5 years ago

    Inspiring article. Hope for your continued success...

  • BellaPuzzles

    BellaPuzzles said 5 years ago

    I found the comment "the more you expand the more you have to sell each month to break even" to be particularly important. It sounds like you two have been very careful to pace the growth of your biz - or that you've learned about it the hard way. I hope it was the former. :)

  • rebeccasanchez

    rebeccasanchez said 5 years ago

    Great interview! Congratulations!

  • PucksWildApothecary

    PucksWildApothecary said 5 years ago

    Deeply Inspiring! Love your work too :)

  • geannesgems

    geannesgems said 5 years ago

    What a great story! It gives me inspiration! The best to you both!

  • ObjectsOfAffection

    ObjectsOfAffection said 5 years ago

    congrats to you guys! so exciting and i love the interview...so inspiring! :)

  • DarkBluebell

    DarkBluebell said 5 years ago

    Fabulous!

  • daniellexo

    daniellexo said 5 years ago

    Brett and Crystal and upstanding members of the crafty community. I can't wait to go out to Denver and see their shop and hang out with the Denver Handmade Alliance – maybe next year!

  • EverybodyElse

    EverybodyElse said 5 years ago

    Fun story, great to hear about how you became successful and encouraging to know what goes into that.

  • SundriesAndPlunder

    SundriesAndPlunder said 5 years ago

    This is definitely one of the most inspiring articles I've read on etsy. Congratulations! You're my new heroes.

  • PKJewelryDesigns

    PKJewelryDesigns said 5 years ago

    Great Stuff! I love all your designs! Congratulations to you both and good luck!

  • darkcycleclothing

    darkcycleclothing said 5 years ago

    <------Huge fan! Great article and great insights, thanks for sharing :)

  • choisette

    choisette said 5 years ago

    that's a lot of together time.

  • babyjives

    babyjives said 5 years ago

    Thanks for sharing - it's so nice to read a really frank story about starting up a business. Best wishes for more success!

  • TheLadySlipper

    TheLadySlipper said 5 years ago

    I very much enjoyed this interview. I just love your creations! Wishing you continued success and happiness! Thanks very much!

  • giorgiascardini

    giorgiascardini said 5 years ago

    Cool designs! Very inspiring and energizing story. I only wish that you guys expanded a little bit about your marketing strategies. Giorgiajewelry.com

  • WeeBindery

    WeeBindery said 5 years ago

    Wonderful article! There is nothing like owning your own business - especially when you are a go-getter!

  • TheZestyDesk

    TheZestyDesk said 5 years ago

    It's funny how some designs just "stick" such as your bicycle design (which is wonderful by the way). I had a design that did the same and it was something that just came to me on a whim. I think it's really important to just run with something like that when it "sticks". Thanks for all of your advice and CONGRATS!

  • Baisimu

    Baisimu said 5 years ago

    wow. Such a cool shop! I love the overall love of it :)

  • Baisimu

    Baisimu said 5 years ago

    *look, and thanks for sharing the advices in full honesty. I'm sure many people will benefit from them.

  • CozyCaterpillar

    CozyCaterpillar said 5 years ago

    Congratulations on your success! Wonderful advice, thank you!

  • CozyCaterpillar

    CozyCaterpillar said 5 years ago

    Congratulations on your success! Wonderful advice, thank you!

  • DecoFamara

    DecoFamara said 5 years ago

    Great Article.

  • PrishaJewels

    PrishaJewels said 5 years ago

    Fantastic Article :)

  • GloryBDesign

    GloryBDesign said 5 years ago

    You definitely have some winning designs! I appreciate the honesty of your advice. Made me stop and think about some facets of doing this thing full time that I haven't given enough thought before. Best of luck to you!

  • rozzie

    rozzie said 5 years ago

    AWESOME products, love the fun and experimental use of screening!

  • sewlola

    sewlola said 5 years ago

    Very inspiring story! I agree ... the paperwork for running a business takes time that I would also rather spent ... sewing! :)

  • LittleWrenPottery

    LittleWrenPottery said 5 years ago

    Nice work! Interesting to read your story since it reveals two sides to working for yourself. Hopefully theres many more successes for you to come!

  • laceydu

    laceydu said 5 years ago

    LOVE the old time glasses! Perfect wedding and holiday gifts. Also, I love every 'quit your day job' post, and am grateful for my day job and health insurance, but can't wait to get where you guys are at. Thanks for the tips!

  • CraftsByBabz

    CraftsByBabz said 5 years ago

    Wonderful story! Thanks for sharing!! ~CraftsByBabz http://www.etsy.com/shop/CraftsByBabz

  • MissMeghanElizabeth

    MissMeghanElizabeth said 5 years ago

    Congrats on everything! your bicycle T-shirt was on of the first items I marked as a favorite on Etsy!

  • jewelrybyirina

    jewelrybyirina said 5 years ago

    What a great inspiring story! Thank you for sharing!

  • LizaDesign10

    LizaDesign10 said 5 years ago

    Great article.

  • thedoggiehouse

    thedoggiehouse said 5 years ago

    LOVE IT !

  • GaGa4GiftTags

    GaGa4GiftTags said 5 years ago

    Very inspiring story and lots of wonderful tips. Wishing you continued success!

  • AmoreBride

    AmoreBride said 5 years ago

    Kudos to both of you! Very inspiring, and goes to show being self-employes in the craft industry is very possible!

  • FiligreeCreations

    FiligreeCreations said 5 years ago

    Great shop & great story! :)

  • RaiseYourFist

    RaiseYourFist said 5 years ago

    Brett and Crystal are awesome - It was Brett's direct reference to a similar screen printing class that let me turn something I always wanted to do into something I love to do! Also being the 1st people I'd met that made a living off of their craft outside of the art glass community I've always felt they set a great example for others to aspire to - and If your lucky enough to live in the greater Denver area you better believe their community involvement will help you and the handmade movement along the way. THANK YOU TWO FOR HELPING MAKE DENVER ROCK!

  • vidaliavintage

    vidaliavintage said 5 years ago

    just saw you guys at mca denver! love your stuff! congrats on the article and great shop.

  • BrightSpotDesigns

    BrightSpotDesigns said 5 years ago

    Great story, I had them ear marked for holiday gifts and it is nice to see the story behind the products. Good luck to you both in the future and growth of your company!

  • ArcSquare

    ArcSquare said 5 years ago

    TLR, screen printed glasses are my favs! :) xo

  • SundancersStudio

    SundancersStudio said 5 years ago

    Great product! Very inspiring story......

  • Legacy925

    Legacy925 said 5 years ago

    Wonderful article. Love your designs, especially the bicycle, wren and monograms. And you're in DENVER!!! How Cool! I'm just outside of Boulder, in Louisville. I would love to come visit your boutique and have a chat with you guys sometime. After being laid off and now unable to find a job, I've decided to pursue my (jewelry making) passion again, and I am feeling more alive now than I have in years. You brought out some good points and I feel inspired and encouraged by your story. Thank you for sharing~ and thank you for taking the plunge. I look forward to meeting you both!! :) http://www.facebook.com/Legacy925

  • BGBJewelry

    BGBJewelry said 5 years ago

    Very Inspiring! Thank you for sharing. It just revs up the engines!

  • MilburnStudiosPEI

    MilburnStudiosPEI said 5 years ago

    Loved your article. As a new Etsy subscriber I'm always looking for info and advice. Thanks!

  • BuddyandJoJo

    BuddyandJoJo said 5 years ago

    Thanks so much for the great story. We'd love to be able to do this too someday. :0)

  • riricreations

    riricreations said 5 years ago

    Your work is inspiring, but your honesty is even more compelling. Thanks for the wise words for those of us with one foot in etsyland, and the other still in another job...it's tricky to balance it all especially during the holidays~ Keep up the great work! xoxo

  • janeeroberti

    janeeroberti said 5 years ago

    Congrats Brett & Crystal:P love your stuff. Making Denver cooler every day!

  • bedbuggs

    bedbuggs said 5 years ago

    Love these articles they are so inspiring and I've always loved your shop too! Congrats! ;)

  • myvintagecrush

    myvintagecrush said 5 years ago

    It's always so inspiring to hear from actual people who have done it! Much continued success! Cheers!

  • theroyal

    theroyal said 5 years ago

    these are rad. i really like the faux boix deer

  • TAGSMITH

    TAGSMITH said 5 years ago

    Great story, I really like the animal silhouettes.

  • theHandmaiden

    theHandmaiden said 5 years ago

    hooray! so excited that Boulder will be introduced to Vital in December at the Firefly Holiday Market. Colorado is lucky to have such lovely makers ;)

  • abrekhus

    abrekhus said 5 years ago

    Wow, congrats! Great products!

  • whyzee

    whyzee said 5 years ago

    To my mind, not every creative person would be able to sustain a private business. It seems like having two people collaborating works the best. It's hard to stay creative and positive when you know you have to deal with paperwork and "real life". The blissful example of it would be Valentino Garavani and his patner and business mind behind his empire Giancarlo Giammetti. I'd rather keep my heart invested in a "something more than hobby" and day job. Kudos for you two!!!

  • EJPcreations

    EJPcreations said 5 years ago

    I just love this series. Thank you so much for sharing your story.

  • lltownleyceramic

    lltownleyceramic said 5 years ago

    As someone who has worked for 14 years as a salesperson in a craft gallery, and as a craftsperson in my own studio, all I can say is that Brett and Crystal's advice is spot on: having savings before you begin your enterprise is key, as is a willingness to deliver pizzas if necessary. Also, with so many free outlets for marketing, I would be inclined to agree that paid advertising, especially for a small company just starting out, would not be the most efficient use of those precious dollars. Great article!

  • FabricSewciety

    FabricSewciety said 5 years ago

    As usual, a great article for the Quit your Day Job Series. It is wonderful to hear about people who have found a calling, go for it and become successful. Congratulations!

  • audreytolove

    audreytolove said 5 years ago

    Great Article! Proud of you!

  • ModernShop

    ModernShop said 5 years ago

    Wonderful work! Best of luck in the future!

  • ikabags

    ikabags said 5 years ago

    Great article ! Congratulations !

  • cottoncandicreations

    cottoncandicreations said 5 years ago

    You pictures are wonderful!! You have a great story!!

  • BreatheCouture

    BreatheCouture said 5 years ago

    Great products and info! I totally agree about paid advertising being a bust. I've found it a waste of money paying for ad space on websites/blogs. Perhaps it works for some, but many I've spoken to said it's been a waste of money and some pay a ridiculously high price for ad space. Always good to know how to spend money wisely!

  • LillysHouse

    LillysHouse said 5 years ago

    What an inspiration! We hope to be there one day...not quite so simple to quit a 'normal' job when you have little guys running around who want to be fed....however, I'm sure it's possible. Great story, congratulations on making it.

  • KettleConfections

    KettleConfections said 5 years ago

    Very inspirational! As for Vital's point of "lack of employer provided health insurance is an issue. Sourcing and dealing with individual health insurance is a bit of a struggle."; would love to see Etsy offer health insurance options in the future for people selling here full time, much less costly to purchase a group plan than to buy individually.

  • FerntreeStudio

    FerntreeStudio said 5 years ago

    Yay, another lovely truthful and inspiring story! I am currently walking the path of a day job quitter too! Today is my first full time 'working for myself' day. :) It's exhilarating and VERY scary! angie

  • kadydesigns

    kadydesigns said 5 years ago

    Love the bicycle shirt! Wonderful story,thanks for sharing it. I to hope to one day be able to quit my day job. Keep up the good work!

  • unflappableproducts

    unflappableproducts said 5 years ago

    congratulations on your success and kudos to the hard work you have put into succeeding at this-love your shop!

  • PinkButtonCreations

    PinkButtonCreations said 5 years ago

    love love love

  • LillysHouse

    LillysHouse said 5 years ago

    What an inspiration! We hope to be there one day...not quite so simple to quit a 'normal' job when you have little guys running around who want to be fed....however, I'm sure it's possible. Great story, congratulations on making it.

  • moonsongranch

    moonsongranch said 5 years ago

    I have to say that I prefer collaboration. I have found that when my wife and I create something together it's almost always a better product that when we doing it alone. Very inspiring interview. Good luck to you both!!

  • petalandpink

    petalandpink said 5 years ago

    What a great story. Congrats on your success and wishing you both much more on future endeavors!

  • MetroGypsy

    MetroGypsy said 5 years ago

    On the map and fabulous! Congrats!

  • imadeyouabeard

    imadeyouabeard said 5 years ago

    i love their work! thanks for sharing your story!

  • taradara

    taradara said 5 years ago

    Yay, good for you guys! Great article. I'm so proud of you both!! Hard work pays off. Livin the dream.

  • TheSewingGin

    TheSewingGin said 5 years ago

    Congratulations on making your dreams come true.

  • baconsquarefarm

    baconsquarefarm said 5 years ago

    Like the bike designs wonderful shop as well, congrats on following your dreams, happy for both of you. Wish ya continued success in the future where ever it leads.

  • bridgeations

    bridgeations said 5 years ago

    Cool thanks!

  • anda Admin

    anda said 5 years ago

    Hi Brett and Crystal!! I always love running into y'all at Craft Fairs and picking your brains about all things Etsy. :D

  • oralgasm

    oralgasm said 5 years ago

    Very cool!

  • Juicyboo

    Juicyboo said 5 years ago

    Great story and great practical advice for all us newbies just hitting the handmade scene. Roll on the Etsy Revolution! It's gonna change the world!!! :0))))

  • lorenabr

    lorenabr said 5 years ago

    Nice, nice!

  • lilabelledesign

    lilabelledesign said 5 years ago

    great article .lovely items ;o)

  • NoFrump

    NoFrump said 5 years ago

    Yay! I'll definitely stop by the next trip I make out to Denver! :)

  • NoFrump

    NoFrump said 5 years ago

    Yay! I'll definitely stop by the next time I make a trip out to lovely Denver.

  • BeachHouseLiving

    BeachHouseLiving said 5 years ago

    Great article. Top notch of the "quit your day job series" The statement "Running your own business is fantastic, but it’s not necessarily easier than working for someone else. Life does not get simpler once you are on your own, and I did not fully appreciate that before." Is great advice. I write ideas and make sketches in a notebook and can get caught up in the work for yourself and all the things I could create if there were more hours in a day. My family and friends are like you need to take a break now and again but I'm not ready to. It's not just about selling. It is about pursuing what I dreamed of for more years then I care to disclose. Etsy has been so great to test the waters. It's also like a second full time job...plus and I'm loving every moment.

  • CindyEllison

    CindyEllison said 5 years ago

    Brett and Crystal, I love your work! Enjoyed your great advice in your story. May you have continued success.

  • retrolabs

    retrolabs said 5 years ago

    Great article Crystal & Brett! And nice to meet you two at the DHA meeting last week. I need to stop by Tomte soon!

  • ArtfullyYoursHawaii

    ArtfullyYoursHawaii said 5 years ago

    Mahalo for sharing your wisdom!

  • VitalVintage

    VitalVintage said 5 years ago

    So great to see a Denver seller featured! Great article!

  • breadandroses2

    breadandroses2 said 5 years ago

    Vital was one of my earliest favorites when I was an Etsy newbie. Well-deserved feature & great shop! Best wishes.

  • LoveForEarth

    LoveForEarth said 5 years ago

    Very nice story! Love your store(s)! Livin' the dream and creating is all a person can ask for :) Best wishes!

  • ShinyRockDesigns

    ShinyRockDesigns said 5 years ago

    I love your style and good luck to you both! I'd love to be there someday, but like Lillyshouse said - its hard with little ones - the financial risk is riskier! But, happy moms (and dads) make for happy babies!

  • AnneTabi

    AnneTabi said 5 years ago

    Love you for who u are....Luv the people who support your thoughts.... Finally luv you for understanding others...;) Anne 65 98337290(Singapore)

  • Toodlesbynadia

    Toodlesbynadia said 5 years ago

    Wonderful advice and a great shop. I'm on my way to quitting my day job and I agree that money in the bank is a necessity. Looking forward to making the big step.

  • mmsomewhere

    mmsomewhere said 5 years ago

    fantastic interview from 2 amazing people! go vital!

  • mmsomewhere

    mmsomewhere said 5 years ago

    fantastic interview by 2 outstanding artists! go vital!

  • IslaNewYork

    IslaNewYork said 5 years ago

    Fantastic! I always get so inspired by these quit your day job interviews!

  • monkeyminddesign09

    monkeyminddesign09 said 5 years ago

    Well done Brett and Crystal! I loved the insightful post. I really enjoyed meeting you two both at your amazing shop and at the Denver Handmade Alliance meeting. I love how supportive you are to the handmade community in Denver. I look forward to getting to know you two better! Congrats once again!! So happy for you!

  • aemcdraw

    aemcdraw said 5 years ago

    Yay for another Denver Artist series! Go Colorado!

  • arsniccandy

    arsniccandy said 5 years ago

    Printing on glass. That is sweet!!:)

  • rosoenterprises

    rosoenterprises said 5 years ago

    Fun, and cute stuff. Isn't it wonderful to hear someone say that even though it is a lot of work, "working" for yourself has rewards that can't be bought!

  • ecovintagevegan

    ecovintagevegan said 5 years ago

    Great information and insight. Role models for all the indie crafter's and artisan's. Mickey

  • antiqueelegance

    antiqueelegance said 5 years ago

    SOOOO COOL!

  • AndreaFuentesDesigns

    AndreaFuentesDesigns said 5 years ago

    Oh! I wish, I wish! I absolutely love hearing these stories, they help motivate.

  • EruptPrints

    EruptPrints said 5 years ago

    What a great read thank you. And very inspiring - I only hope to be in your shoes one day!!!

  • TheVintageShopper

    TheVintageShopper said 5 years ago

    Loevly!

  • GracefullyGirly

    GracefullyGirly said 5 years ago

    I love your story and your products are pretty dang sweet too.

  • felicitycrew

    felicitycrew said 5 years ago

    Beautiful items, beautiful shop. Congratulations!

  • redemptionart

    redemptionart said 5 years ago

    Very inspiring, reminds me to breathe and have faith!

  • charlieparker

    charlieparker said 5 years ago

    Love the glasses, very cool.

  • lalalandArt

    lalalandArt said 5 years ago

    Lovely story and great tips! Thank you for sharing them with us!

  • rockysprings1984

    rockysprings1984 said 5 years ago

    Nice article from a really new Etsy store, Rocky Springs Vintage. The underlying theme is patience, patience and I really appreciated hearing the theme from you. Keep up the great photography.

  • TickledPaisley

    TickledPaisley said 5 years ago

    Fantastic interview and article! Thank you for all the information and inspiration!!

  • DesiCloe

    DesiCloe said 5 years ago

    Beautiful work! I love your designs and picture are pretty good!buying a good camera is a great investment!

  • janellehaskin

    janellehaskin said 5 years ago

    This was super inspiring, congratulations on your success, I do love those bikes!! ;)

  • sewinggeek

    sewinggeek said 5 years ago

    I live in Denver and run into Brett and Crystal at local fairs and I've always loved their work and didn't know they had a shop! Good to know. Great story, esp. the ups and downs of having your own business, very right on.

  • contempojewels

    contempojewels said 5 years ago

    Love your work!

  • MagicalCards

    MagicalCards said 5 years ago

    Great story! Inspiring! :)

  • AtomicLuLu

    AtomicLuLu said 5 years ago

    There is very sound advice in this article. I always enjoy reading about successful artists and getting new tips, this however really hit home. Thank you !

  • ManoyMetal

    ManoyMetal said 5 years ago

    As a new seller to Etsy, the "Quite your Day job" articles are so inspriring, especially knowing that sleepless nights are not uncommon for the etsy seller community as it's so hard to work fulltime and launch your etsy store. Thank you.

  • MonkeysOnTheRoof

    MonkeysOnTheRoof said 5 years ago

    This is our dream...so happy for you! The article was very inspiring.

  • AnnetteKovac

    AnnetteKovac said 5 years ago

    Super article. Intrepid, innovative and intelligent shop owners, lovely things as well. Cheers!

  • flychicks

    flychicks said 5 years ago

    great thourough info for first timers starting out! thanks for sharing! great work :)

  • teconlene

    teconlene said 5 years ago

    Very interesting interview!! I love their creations :)

  • itsmemary

    itsmemary said 5 years ago

    I am always so inspired by these Quit Your Day Job articles.. I mean SO inspired that i recenetly just quit my day job!!! Still feels like I'm on vacation as its only been a week since my last day at work, but I am loving every minute of crocheting all day!

  • ChellaBellaDesigns

    ChellaBellaDesigns said 5 years ago

    So cute. I'll have to mark this shop for X-Mas gifts. What a well thought out business plan and great product!

  • onetrueness

    onetrueness said 5 years ago

    Lovely images.....

  • GrowingGrasshoppers

    GrowingGrasshoppers said 5 years ago

    great store = ]

  • FeltShmelt

    FeltShmelt said 5 years ago

    Awesome story, and great shop! Congratulations and thanks for sharing!

  • uaglow

    uaglow said 5 years ago

    Thanks guys! that really helps...especially since I've been getting mixed feedback re: paid ads like as in Google Ads, etc. hmmm...I'm thinking twice:)

  • tigerbee

    tigerbee said 5 years ago

    Very good interview and I've also had no luck with paid ads. Thanks for the input!

  • TheYearningRobot

    TheYearningRobot said 5 years ago

    I was in your shop before this article dropped, crazy! Congrats on your current and continued success

  • lizalmightycreations

    lizalmightycreations said 5 years ago

    this was a wonderfully helpful article to me! i'm actually unemployed right now and am working hard to make etsy my full time job! :) kudos to you both!

  • meowadays

    meowadays said 5 years ago

    I loved reading this! Very inspirational!

  • gretchenmist

    gretchenmist said 5 years ago

    i really enjoyed reading this ~ thanks for sharing your tips and experiences. congrats on coming this far :)

  • ElisaGomez

    ElisaGomez said 5 years ago

    so inspiring

  • agatsijoias

    agatsijoias said 5 years ago

    Congratulations on your sucess!! I love your designs and the fact that you can print it in many different items!! I would love to have those glasses in my home, oh and the t-shirts are cool too!! http://www.agatsijoias.etsy.com http://www.agatsijewelryline.com

  • paperandprint

    paperandprint said 5 years ago

    Your story is an inspiring one and full of good common sense. Congratulations!

  • littlepoochboutique

    littlepoochboutique said 5 years ago

    Wow that is amazing I hope that one day I can be featured just as you are being featured. I really love reading about sucess stories it gives people like me hope and motivation to work harder. http://www.etsy.com/shop/littlepoochboutique http://www.littlepoochboutique.com/

  • fernandsprout

    fernandsprout said 5 years ago

    Love to you both! You are two of the nicest, most creative and talented people I've ever met. I must say you inspired ME to do what I'm doing. So happy for you!!! Can't wait to hang with you at all the markets this holiday season! xox

  • Slowshirts

    Slowshirts said 5 years ago

    Nice article Vital! It's like reading a page from our own life! Best of luck in everything you do:) Your fellow printmaking friends, Team Slow

  • bernard2jr

    bernard2jr said 5 years ago

    i need some body to call me because i need to find out how can i start making some money i have no job.my no.9124284384

  • hapnsack

    hapnsack said 5 years ago

    I love the honesty in this story. Success is not easy, but the hard work makes it oh so much more rewarding!

  • ohbuckets

    ohbuckets said 5 years ago

    my favorite quit your day job yet - you two have some genuine business sense - way to go! off to check out your shop...

  • rosi3

    rosi3 said 5 years ago

    Those cups are awesome! make glass bowls!!! big ones!

  • ladybug9753

    ladybug9753 said 5 years ago

    Great info. So helpful!!:)

  • patchworkpassion1

    patchworkpassion1 said 5 years ago

    That was a great article! I opened my Etsy account in 2006 but have not been active on it till now. I recently closed my brick and mortar quilt shop and am trying my hand selling quilting fabric and patterns here in Etsy. Mostly I am interested in marketing my own original quilt patterns. Reading an article like yours is really helpful in getting me started, especially about the photos! Running a business from home requires a lot of self discipline because there are so many distractions and it really is good if you can get into a regular routine. Good luck to you both!

  • shescraftyhandmade

    shescraftyhandmade said 5 years ago

    Congrats you two! You guys rock :)

  • ezliving

    ezliving said 5 years ago

    wonderful good work! Thank you for sharing!

  • yentownboot

    yentownboot said 5 years ago

    nice work! I like it!!

  • ReneeFranceDesigns

    ReneeFranceDesigns said 5 years ago

    It is always fresh and enlightening to hear of another artists journy. It makes me realise a few things or two and also let me know I too am on the right path. And as I travel I am learning to grow on Etsy. Thanks for sharing!

  • PennyroyalGlass

    PennyroyalGlass said 5 years ago

    Inspiring article. Really well written story. Great truthful advice on how to prepare to launch your business. Very helpful. Beautiful products! Keep it up!

  • rebelrose68

    rebelrose68 said 5 years ago

    What a great inspiration I work full time at the moment but knitting and design is my passion. Your designs are individual and fun and your personalities shine through, something to aim for. My shop is young and i am looking forward to nurturing it. Thank you for sharing - a new camera is top of my list!!

  • TigerlilyandClover

    TigerlilyandClover said 5 years ago

    I can't wait to buy Christmas gifts from your shop!

  • PaperPicker

    PaperPicker said 5 years ago

    i've admired your bicycle tees for a long time. i like that the bike is on the side and facing up. its on my buying list for my bf for christmas.

  • chatnoir7

    chatnoir7 said 5 years ago

    tHANKS FOR SHARING YOUR STORY. VERY COOL ITEMS!

  • buttonandthimble

    buttonandthimble said 5 years ago

    This is such a helpful article. Thanks for the practicl tips!!

  • msquaredj

    msquaredj said 5 years ago

    good advice, nice items!

  • KariOriginal

    KariOriginal said 5 years ago

    you're damn right about creating images people want to click on - i couldn't wait to the end of the article to check out your stuff! Great simple but stylish products - congratulations on your shop and thanks for sharing so we can learn from you.

  • deLoop

    deLoop said 5 years ago

    Great advice, Inspires me!!!!! The art is the easy part, its wat we love ... but perseverance and Patience are needed ... early mornings and late night .. .hehe .. i hear ya :)

  • lulusmuse

    lulusmuse said 5 years ago

    Cool stuff! Thanks for sharing! Very inspiring!

  • OhSudz

    OhSudz said 5 years ago

    Wonderful story and really neat items. I agree that owning your own business does have it's own challenges. Keep up the great work.

  • DarleneScrivner

    DarleneScrivner said 5 years ago

    Love the bicycle t-shirts!

  • BettyBee

    BettyBee said 5 years ago

    I love the glassware! Super work! Thanks for sharing :)

  • thesecretlifeoftoys

    thesecretlifeoftoys said 5 years ago

    love denver, great stuff guys

  • CharmedAsAlways

    CharmedAsAlways said 5 years ago

    I also just quit my day job, thanks to articles like this one! Great job and thankyou!

  • artsybutterfly

    artsybutterfly said 5 years ago

    Great article! I love all of your shop items!

  • briarsdesigns

    briarsdesigns said 5 years ago

    Very inspiring story, and some interesting advice. Thank you for sharing it. The tea shirt designs are great. We are trying to improve our photography, as this is obviously a really important part of selling on Etsy.

  • audreyjewelry

    audreyjewelry said 5 years ago

    GREAT JOB!THANK YOU!

  • ShopHolst

    ShopHolst said 5 years ago

    Wonderful designers!

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