Shop Etsy

Quit Your Day Job: danitashop

Dec 22, 2008

by Mary Andrews handmade and vintage goods

Danita of Danitashop was able to leave her full time day job after having her daughter.  Her Etsy sales gave her the much needed push to take the plunge into selling full time instead of going back to her day job.  Danita now enjoys spending her days with her daughter, having the freedom to work full time in a creative way, and is well on her way to being able to completely support herself through Etsy.  In the New Year she hopes to sell more original paintings and continue to grow her Etsy business.


When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
When I started selling on Etsy, I first saw it as a new way to expand my online art business. At that time I was selling mostly on eBay and I had a day job that I hated.  You see, I’m a visual person, and having to be stuck inside a windowless office during the day doing office related stuff started to take a toll on me.  I felt oppressed and I had the urge to look for a career change. Then I got pregnant and my little baby came along. She was the perfect reason to leave my job, as I wanted to spend as much time as possible with her instead of an office. I pledged to succeed with my art and dedicated a great effort to Etsy and my online presence. Luckily for me, the effort has paid off and I’m not looking back!

What was the deciding factor resulting in pursuing Etsy as your full time job?
As I mentioned earlier, the birth of my daughter was a huge turning point on my career. But there were other factors: I started getting lots and lots of hearts; Etsians were sending me encouraging emails; and  I was free to create with my style because it was better received here than in other places I sold. All these things encouraged me to make Etsy my main venue for selling my work.

Did you do anything to prepare ahead of time?
Well, I struggled A LOT to convince myself that I was doing the right thing, and that I was going to succeed at it. I used the money from my maternity leave to purchase my own computer  and hoped for the best.

What are the most effective ways you have promoted and marketed your Etsy business? What’s your best marketing tip?
My blog and Flickr! Since I started posting my blog and my Flickr account, people started following my antics and this generated more traffic for my Etsy store. Giveaways are a great way to keep people interested, as well as constant posting and emails showing off my latest works.

What have you found to be unsuccessful promotion?
Hehehehe… I wish I knew the exact answer to that question. If I ever do, I’ll bottle it and will start selling it here on Etsy. What I do know is that if you do not continue to update your Etsy shop, people start wandering off and it’s really difficult to pick the momentum again.

Would you walk us through what a typical workday might entail?
I’m a Mom by day, an artist by night.

  • Typically daytime involves playing with my daughter and taking her to school.
  • When it’s time for her nap I usually answer emails and try to work a bit in my art.
  • When my husband arrives home from work, he takes care of our daughter and then I can focus on my work, preparing my materials and getting ready to start.
  • I never know what I’m going to be creating next, I sort of let my inspiration surprise me and hit me.
  • Once my husband puts our little girl to bed, he helps out printing, packing and preparing the photographs for the next listing. This allows me to keep on creating until the wee hours of the night… Fortunately, I’m a night owl, but I have the deepest circles under my eyes!!!!

What do you enjoy most about not having a day job? Is there anything you miss?
The freedom to do what I feel like doing without having to answer to anyone but myself. It’s really nice to be able to decide what I want to do next, and when I want to take a day off or don’t feel like working but would rather watch TV or read a book. I don’t need to fill out forms or ask for permission with 15 days notice.

What I miss… The human interaction. Unfortunately, this is a lonely job, and I miss chatting with my co-workers about stuff and hearing the latest office news… That’s why I love to read emails from customers and have found great friends and communities online that way!

If you could go back in time, what advice would you give yourself, knowing what you know now?
GO FOR IT. It will be worth it and you will kick yourself later for not doing it sooner.

What goals do you wish to accomplish in the coming year?
Grow, grow and grow! I want to position myself as a stronger seller in the original art field. Right now, prints are a best seller, and I really want to be able to sell more originals here on Etsy.

Is there anything else you’d like to share?
Not much really, just want to wish the best to Etsy, I love this place!!!!

Thanks to Danita for sharing her story and business with us! Check out the related items below to see some of her work.

You can find some of our previous Quit Your Day Job posts here.

THE OWL AND THE PUSSYCAT - Mini Poster Repro From Original Folk Art Illustration by Danita (6x8 PRINT)
THE OWL AND THE PUSSYCAT - Mini Poster Repro From Original Folk Art Illustration by Danita (6x8 PRINT)
CONEJO EN LA LUNA  - Primitive Illustration 8x8 Inches Reproduction by DANITA
CONEJO EN LA LUNA - Primitive Illustration 8x8 Inches Reproduction by DANITA
BECOMING AN ANGEL - Folk Art Primitive Original Collage Angel Girl Portrait (8x8 PRINT)
BECOMING AN ANGEL - Folk Art Primitive Original Collage Angel Girl Portrait (8x8 PRINT)
SALE Mermaid Soft Sculpture Modern Art, Hand Made Plush by DANITA
SALE Mermaid Soft Sculpture Modern Art, Hand Made Plush by DANITA
PRETTY GIRL No.17 - Fabric brooch with pinback by Danita
PRETTY GIRL No.17 - Fabric brooch with pinback by Danita
RED MERMAID - Original Brass Pendant by DANITA
RED MERMAID - Original Brass Pendant by DANITA


  • NestaHome

    NestaHome said 11 years ago

    Congrats! BEAUTIFUL work!!! :)

  • mealymonster

    mealymonster said 11 years ago

    lovely shop! I love the pin girls!

  • redzippervintage

    redzippervintage said 11 years ago

    Great article! I LOVE your work!

  • behappynow

    behappynow said 11 years ago

    wow!!! so happy for Danita! You are great artist!!!!

  • Lirola

    Lirola said 11 years ago

    Lovely items. So talented! Congratulations !

  • foreverandaday

    foreverandaday said 11 years ago

    Wonderful story mary mary and beautiful work danitashop : )

  • twohanddesign

    twohanddesign said 11 years ago

    One of my favorite etsy artists!

  • pickleberries

    pickleberries said 11 years ago

    I love her style! Thanks for the article.

  • StephanieFizer

    StephanieFizer said 11 years ago

    Your work is so very lovely, I wish you continued luck in all that you do!

  • Thepaperboat

    Thepaperboat said 11 years ago

    great interview! Love your style, Danita!

  • sunbasilgarden

    sunbasilgarden said 11 years ago

    So glad to find your shop here...congratulations and enjoy!

  • pikaland

    pikaland said 11 years ago

    Danita has got to be one of the most hardworking artists I've had the pleasure of working with. Go Danita! :)

  • idsings

    idsings said 11 years ago


  • HomemadeZen

    HomemadeZen said 11 years ago

    congrets and best of luck to you!

  • yaelfran

    yaelfran said 11 years ago

    Danita!!!!!!! wowwwwwwwwwww congrats!!!!!! viva!!!!! Bravooooo!!!!!! Beso enorme

  • mksupplies

    mksupplies said 11 years ago

    I love this artist! Great work and congrats on your success!

  • acrossthepond

    acrossthepond said 11 years ago

    Congrats on your success, Danita! Your shop is just wonderful. :-)

  • kunklebaby

    kunklebaby said 11 years ago

    I love this shop. I have been admiring your work often lately! Congrats and I hope 2009 brings you even more sucess.

  • LoraHart

    LoraHart said 11 years ago

    Woo Hoo! Congratulations on this great article Danita. I'm a Flickr admirer and of course hearted your shop a long time ago.

  • BluCille

    BluCille said 11 years ago

    Neat photo ideas.

  • sillylittlelady

    sillylittlelady said 11 years ago

    Very cute things, love the style of the artwork

  • millercampbell

    millercampbell said 11 years ago

    I loved reading a little more about you Danita! I'm so happy that you're having such success here on Etsy! Your artwork is fabulous & how awesome that you get to do it every single day & be with your daughter! Congrats.

  • Knight27

    Knight27 said 11 years ago

    Great article. Love seeing print artists on here. Good luck and thank you Danita!

  • craftgasm

    craftgasm said 11 years ago

    I love how Danita styles her photos. What a great story!

  • AnnasDreamsbyLillian

    AnnasDreamsbyLillian said 11 years ago

    Congratulations Danita for this awesome article and interview, you are a very sucessful person and I hope the next year will bring you more joy in your career. Happy Holidays and wish you the best always.

  • christinececelia

    christinececelia said 11 years ago

    Great story- I love your things!

  • purplelemondesigns

    purplelemondesigns said 11 years ago

    I love these articles. They inspire me to work towards these goals too! Thanks so much!

  • ivascreations

    ivascreations said 11 years ago

    Congrats Danita!! Great article and I'm happy for you my PFATT friend! ~ Iva

  • sandrineM

    sandrineM said 11 years ago

    Congratulations Danita... I just see your interview on the frontpage of Etsy!!!! :D

  • InuInspirations

    InuInspirations said 11 years ago

    Congrats on your success! I love your work, it's very cute yet beautiful :)

  • beachhouseblues

    beachhouseblues said 11 years ago

    Danita, Your pieces are really wonderful!

  • chARiTyelise

    chARiTyelise said 11 years ago

    Danita- your artwork is positively enchanting! i enjoyed reading more about you and applaud your success- it is wonderful and difficult to balance being a mama with being an artist! much continued success to you!!!

  • LouiseTippett

    LouiseTippett said 11 years ago

    Danita - congratulations. It's not easy to be a mum & full time artist! You've done so well. Love your work :-)

  • BerlynnDesigns

    BerlynnDesigns said 11 years ago

    I hope to one day have the same success one day. I will take any tips I can get. Congrats!

  • unconventionalida

    unconventionalida said 11 years ago

    Danita, you rock~ Congratulations on this wonderful feature. Your work certainly deserves it!

  • kmwatkins

    kmwatkins said 11 years ago

    Wow! Beautiful art!

  • jennysbakeshop

    jennysbakeshop said 11 years ago

    I LOVE Danita!! I fell in love with her work a year or so ago. I am lucky enough to own some original well as prints. Her art makes my heart happy! Thanks so much for spotlighting such a special person/artist! I LOVE Etsy!! xoxo Jenny jennysbakeshop

  • cherryvalentino

    cherryvalentino said 11 years ago

    what beautiful work!

  • poppyandclover

    poppyandclover said 11 years ago

    She makes lovely things. Good job!

  • EJPcreations

    EJPcreations said 11 years ago

    It is so nice to hear her story! I've loved her Frida prints for a long long time now and it's really nice to hear her background!

  • seababejewelry

    seababejewelry said 11 years ago

    So nice. We are off to heart your shop, Danita! ;)

  • artsyfingers

    artsyfingers said 11 years ago

    Great creativity! You rock Danita. Thanks for sharing.

  • laralewis

    laralewis said 11 years ago

    wonderfully inspiring! best of luck! :)

  • Born2BeeWild

    Born2BeeWild said 11 years ago

    GOOD FOR YOU! I'm so inspired by your story. Hopefully I'll be next. lol ;)

  • FluteTeacher

    FluteTeacher said 11 years ago

    Best wishes. Your work is lovely.

  • gypsymarestudios

    gypsymarestudios said 11 years ago

    Congrats! Love your work!

  • SparklePaw

    SparklePaw said 11 years ago

    Way to go - I love your art, Danita!!

  • baconsquarefarm

    baconsquarefarm said 11 years ago

    Best wishes and congrats~! love your artwork and style, continued success in the future.

  • anythingcrafty

    anythingcrafty said 11 years ago

    Thank you for an inspiring article. I've just made the decision to give full time etsy selling a go. Your artwork is great best wishes for your continued success through the next year.

  • jurphy

    jurphy said 11 years ago

    Beautiful work! Really nice story - good luck in all your endeavours!

  • Sumikoshop

    Sumikoshop said 11 years ago

    Danita congrats!! Your work are really wonderful... best of luck!

  • megach

    megach said 11 years ago

    Congrats!! That is my dream...I would love to work for myself, ust creating and making things all day long. Wouldn't that be a lovely life...

  • ForeverFruitful

    ForeverFruitful said 11 years ago

    Thanks for another inspiring story...Hope its me one day! Congrats on your shop and your daughter. Sometimes that is what it takes!

  • claudiasburningink

    claudiasburningink said 11 years ago

    After being laid off from my day in November, and figuring out with my husband we want to get pregnate next year. I to hope to make my creativity a full time job. Your very inspiring!

  • GumballGrenade

    GumballGrenade said 11 years ago

    Danita! It was so nice to read about your success!

  • VisualConcepts

    VisualConcepts said 11 years ago

    Thank you for the inspiration! My dream is to come home to work. Some days it seems like an impossible dream. Now I feel good again and will keep on plugging away!

  • mylittlejo

    mylittlejo said 11 years ago

    Great story! My daughter is the reason I'm starting my own little business as well... your story is such an inspiration! Congratulations and continued success! Your work is beautiful!

  • ArtfulMstudio

    ArtfulMstudio said 11 years ago

    I am right there with you. I would go nuts inside an office!!! One of my favorite artists.

  • pamwares

    pamwares said 11 years ago

    Congrats....we all hope to be like you someday!

  • kilsook

    kilsook said 11 years ago

    really great work danita. you are definitely a favorite. thanks for sharing your story and for all of the good advise.

  • timssally

    timssally said 11 years ago

    go girl!!! Danita is one of my very favorite artists here on etsy and is a great inspiration to us all.

  • Iammie

    Iammie said 11 years ago

    Wow! So cute!

  • sherrytruitt

    sherrytruitt said 11 years ago

    Continued success, Danita.

  • TheCottageCheese

    TheCottageCheese said 11 years ago

    So happy for you Danita. Love the Owl and the Pussycat!

  • re4mado

    re4mado said 11 years ago

    way to go danita!

  • glorygifts

    glorygifts said 11 years ago

    Very sweet creations! Best wishes and congratulations to you on your new baby and full-time etsy job!:) Blessings, Amy:)

  • oldworldprimitives

    oldworldprimitives said 11 years ago

    Inspiring! I love Danita's work.

  • simpledream2

    simpledream2 said 11 years ago

    Wonderful.......Wish you much success. I will re-read this many times over as inspiration. Thanks, Lisa

  • Adrisart

    Adrisart said 11 years ago

    Danita! what a surprise coming here and see your interview. I love you and your art. Adriana

  • bibs4drips

    bibs4drips said 11 years ago

    Very inspiring story! I have the same dream, work for myself and be on my own. I will keep trying. Thank you.

  • SamyStClair

    SamyStClair said 11 years ago

    Wow, I really dig your art. Congratulations, your work really deserves great success!


    DUDADAZE said 11 years ago

    Danita is a true inspiration. She is always trying new things while staying true to her signature style. I never tire of her work! Congratulations, DAnita!!! di

  • lotsofthisandthat

    lotsofthisandthat said 11 years ago

    Wonderful honest interview of this very talented artists whose work I really adore :) Great inspiration!!!!

  • heidiburton

    heidiburton said 11 years ago

    Congrats! i know how stifling it can be when working in an environment that isn't creative, well done for getting out of there! YEAH!!!

  • stitchgirl52

    stitchgirl52 said 11 years ago

    I am always so awed by a great artist. Your work is very beautiful! Congratulations, I wish all the best for you.

  • VedaArts

    VedaArts said 11 years ago

    totally beautiful. I am in awe of the splendor your art brings to life.

  • jamieshelman

    jamieshelman said 11 years ago


  • PeppermintDaydreams

    PeppermintDaydreams said 11 years ago


  • LOOKAjewelry

    LOOKAjewelry said 11 years ago

    I just purchased a piece from Danita and it is so lovely and unique! She is so talented! I am so happy to see her featured here! WAY TO GO :)

  • jenniferdennispotter

    jenniferdennispotter said 11 years ago

    Lovely work and an inspiring story! Thanks!!

  • tinawina

    tinawina said 11 years ago

    Amazing artwork...gorgeous! I enjoy every minute of looking through your work, and hope in the near future to own a Danita original!

  • moondogtreasures

    moondogtreasures said 11 years ago

    I SOOOO love the artwork that I have from Danita. She is a very talented artist. Congrats on this feature, Danita!!

  • MacrameByMaja

    MacrameByMaja said 11 years ago

    Fantastic art work. Congratulations, I wish all the best for you

  • KabiDesigns

    KabiDesigns said 11 years ago

    Unique and Lovely Items ^_^ Happy Holidays Karina ^_^

  • powermeow

    powermeow said 11 years ago

    so cute!

  • SquaresOfFlair

    SquaresOfFlair said 11 years ago

    Thanks for sharing your inspiring story! Your stuff is beautiful!

  • TwoDancingCrows

    TwoDancingCrows said 11 years ago

    What a great inspiration you are! Congratulations and I wish you much continued success on your fantastic art. Hugs, Kelle

  • lovinclaydolls

    lovinclaydolls said 11 years ago

    Encouraging article, and beautiful art. Thank you Danita!!

  • enfantjoli

    enfantjoli said 11 years ago

    So imaginative! Your girls have such dear faces. Working from home also means we get to take our naps! All the best.

  • ZoeChen

    ZoeChen said 11 years ago

    Wonderful story! Thank you for sharing. I love your work!

  • maupoo

    maupoo said 11 years ago

    Good job!

  • WingsDove

    WingsDove said 11 years ago

    You are talented and courageous as well as an inspiration to other young women who might be longing for the same freedom to create.

  • Shelia123

    Shelia123 said 11 years ago

    Whooo hooo you deseve the recognition !!! Your work is awsome

  • Shelia123

    Shelia123 said 11 years ago

    Whooo hooo you deseve the recognition !!! Your work is awsome

  • daisymadedesigns

    daisymadedesigns said 11 years ago

    Not only is your work so very lovely and wonderful to look at but you are such an inspiration to all of us out in the etsy world trying to find the same success and spirit to move forward! Thank you for sharing your talents with the world!

  • ladaworks

    ladaworks said 11 years ago

    I love your store and I'm happy to see your success. All the best to you Danita in 2009 and the years to come.

  • waxandwool

    waxandwool said 11 years ago

    Really inspiring! Lovely work.

  • MechelleDesigns

    MechelleDesigns said 11 years ago

    I love Danita's style! I aspire my business to be like her in the near future.

  • classicdesigns

    classicdesigns said 11 years ago

    You are so talented! What an inspiration you are to all!

  • CoveredLadiesDesigns

    CoveredLadiesDesigns said 11 years ago

    May your New Year be even Greater!

  • Fishstikks

    Fishstikks said 11 years ago

    After following your work for a long time It's truly wonderful to see such an exciting write up on you here, Congratulations!!

  • YasuyoMatsumoto

    YasuyoMatsumoto said 11 years ago


  • gigglepotamus

    gigglepotamus said 11 years ago

    I have had you in my favorites for a while now.... LOVE your work!!

  • ersimarina

    ersimarina said 11 years ago

    I just found a new favourite artist, an excellent article and an inspiring perspective all in one! Thank you, Danita, and very Happy Holidays to you and your family :)

  • woolybaby

    woolybaby said 11 years ago

    Great to hear a story from another work-at-home mome. I'm one, too, and I just got started on Etsy. I struggle with getting work done during the day (my daughter is 16 months), so I like to hear how others do it! Thanks, Etsy, for featuring a SAHM. Inspiring!

  • freakylittlethings

    freakylittlethings said 11 years ago

    Hi, I love your shop and your art, you are a fantastic inspiration, Happy New Year :o)

  • aprilfoss

    aprilfoss said 11 years ago

    I think this is the first time I came across your shop! I LOVE it! Congratulations on your success.

  • MyPinkTurtleStudio

    MyPinkTurtleStudio said 11 years ago

    BRAVO ! BRAVO, Danita ! This is a grrrreat interview! Espero que el ano 2009 sera lleno de buenas sorpresas! Bravo querida! LuLu xxx

  • tinyspecials

    tinyspecials said 11 years ago

    So happy for you! Wonderful creations!

  • bewitchedlark

    bewitchedlark said 11 years ago

    This is a very inspiring interview! Thanks for featuring Danita! :)

  • Piggy

    Piggy said 11 years ago

    Beautiful artwork! :) Great article! Very inspiring :)

  • cotepintart

    cotepintart said 11 years ago

    y hasta aqui te he seguido danita, maravillada por tu hermoso trabajo...bien por ti y tu eleccion de vida...maravilloso eres un ejemplo y me inspiras!!!!

  • ILuvUTutuMuch

    ILuvUTutuMuch said 11 years ago

    Wonderful work! Loving it:)

  • NovelCreations

    NovelCreations said 11 years ago

    Great article. Your answers were inspiring and helpful. Wish you could bottle up your success and sell it on etsy - you could make a bunch. Your talent and art is amazing. Thanks!

  • VersatilElements

    VersatilElements said 11 years ago

    Beautiful ART!! I particularly love the eyes on the angels!! Sweet! Very inspirational!

  • carlyjocreations

    carlyjocreations said 11 years ago

    Such a lovely story! And how cute is your artwork!?! Congratulations on your success!

  • cyjewelry

    cyjewelry said 11 years ago

    Great inspiration--Now I know I can be successful on Etsy, and I'm just starting out!

  • bashayer

    bashayer said 11 years ago

    lovely work!! thanks for adding more beauty to our lives

  • cteeofsydney

    cteeofsydney said 11 years ago

    wow i wish i had your artistic talent !

  • pocketstudio

    pocketstudio said 11 years ago

    wow. So very very very inspirational. Thank you!

  • lsad

    lsad said 11 years ago

    So sweet and beautiful!

  • crowhavenfarm

    crowhavenfarm said 11 years ago

    Congradulations... Job well done!

  • LexyArt

    LexyArt said 11 years ago

    GO DANITA!! I love, love, love reading artist success stories. I'm sure '09 will go just as well for you!!

  • danitashop

    danitashop said 11 years ago

    Thank you so much to everybody for your comments, your support and your insight. I'm glad my story is an inspiration for many of you!!

  • kimberlyklinedesign

    kimberlyklinedesign said 11 years ago

    I'm gonna do it!! Thanks for the inspiration!

  • Mosshillstudio

    Mosshillstudio said 11 years ago

    Congrats Danita! Great article and you know I love your work. So glad I met you in the Adorn Ornament Swap and have a precious piece from you. Wishing you even more success in 2009! JoAnnA

  • soleyla

    soleyla said 11 years ago

    That is wonderful, Danita! You are an inspiration.

  • ALPhotography

    ALPhotography said 11 years ago

    Danita your art is so whimsical and beautiful I just love it. Reading your story gives me such inspiration! What a great way to start off the new year.I wish you much success. Amy

  • LystraK

    LystraK said 11 years ago


  • maracardenas

    maracardenas said 11 years ago

    Felicidades Danita linda.. abrazos..

  • Taskaandedi

    Taskaandedi said 11 years ago

    stunning art! looooove the Frida piece.

  • smilingbluedog

    smilingbluedog said 11 years ago

    Lovely work Danita!! Thanks for sharing your story, it sure is inspiring. I totally understand the office thing. I'm there! Hoping to be Here... more :)

  • paulettecats

    paulettecats said 11 years ago

    Congratulations on your success!!!!!! I just stated on etsy and hope to get to the place where I can only do esty. Best Wishes!!!!!

  • krize

    krize said 11 years ago

    I love your Art and your shop is full of hapiness and colors! :)

  • LemongrassStudio

    LemongrassStudio said 11 years ago

    I'm so inspired by this shop I can hardly stand it!

  • primoriginals

    primoriginals said 11 years ago

    i've loved your art for so long, and am so happy you are doing so well with it! your photographs are spectacular (my fav is the little dolls sitting on that typewriter!)... i'd love to hear how you get such great pics! your art has really blossomed... it gets better and better, and your progression is so FAST! gorgeous is the word that comes to mind! :) liz

  • lamixx

    lamixx said 11 years ago

    love your work, great story.

  • GrisGris

    GrisGris said 11 years ago

    Beautiful work! And a beautiful story too... It's such a blessing to be able to be home with your children and create things that you enjoy! :) Congratulations!

  • MyJunkyTrunk

    MyJunkyTrunk said 11 years ago

    I am a huge fan! Thanks so much for sharing your story! It's so amazing and inspiring to see that dreams really do come true! Best wishes and continued success! ~Unessalyn

  • LotusJewelryThreads

    LotusJewelryThreads said 11 years ago

    Aaaawww how cute! Thanks for your advice!

  • nectorgirl

    nectorgirl said 11 years ago

    I heart Danita!!! Great work always, I hope for your continued prosperity and happiness!

  • yalipaz

    yalipaz said 10 years ago

    Wonderful artist, Love her work!

  • Tepuisjewelrys

    Tepuisjewelrys said 10 years ago

    Danita, great inspiration good for you

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