Shop Etsy

Quit Your Day Job: 2ReVert

Dec 15, 2008

by Mary Andrews

Etsy.com handmade and vintage goods

Jann and Jeff of 2ReVert never expected their side project of recycling skateboards into jewelry and accessories would turn into a full time business, allowing Jeff to quit his regular day job. They work together on the business; Jann organizes orders while Jeff works in the studio and makes trips to the post office. Keep reading to find out what they think their most successful promotion has been to date.

When you first started selling on Etsy, did you have dreams or goals of eventually quitting your day job?
Although we like to believe in ourselves, and Jann usually dreams big, we would have to admit that neither of us thought 2ReVert would grow to the point of one of us being able to quit our day job.

How long were you selling on Etsy before you took the plunge into selling full time?
It was 6 months from the time we started selling on Etsy until Jeff was able to give his notice to quit his full time job (of 14 years).

What was the deciding factor resulting in pursuing Etsy as your full time job?
We believed in being able to sleep at some point… and with both of us working full time jobs and 2ReVert piled on top, we just never had any free time for anything (even our sleeping hours where being cut back).


Did you do anything to prepare ahead of time?
Prior to Jeff giving his notice, we did many things.

  • We played with the budget and looked at our money many times over.
  • We had our business set up (license, bank account, etc.).
  • We spoke with our banker and then we quickly sold our first home, and bought a new one (that we would be happy in forever).
  • Once we were in our new house, we then dove into the deep end and Jeff gave his two weeks notice. We were both a ball a nerves but had never felt so alive.

What are the most effective ways you have promoted and marketed your Etsy business? What’s your best marketing tip?
First off, Etsy is amazing, and landing a spot in a treasury or on the front page is a huge boost for sales. Blogs are so great, as you get such positive feedback not only from the writer, but their readers as well. We have also been so lucky to have been featured in TransWorld Skateboarding magazine, our local newspaper, and we even had the experience of doing a national TV interview.


What have you found to be unsuccessful promotion?
We’ve been fortunate enough so far that we haven’t had many mistakes.

Would you walk us through what a typical workday might entail?
Jann goes to work and reports to another boss (oh!).  Jeff’s days as solely self-employed go like this:

  • Up at 7am with Jann
  • Watch a Tivo’d show (The Hour) during breakfast.
  • Out in the shop by 9am.
  • Check the orders that Jann set up for him and then turn on the Sirius radio and get to work.
  • He takes an hour for lunch, walks to the mailbox with Gabrielle (our baby, a Shih Tzu cutie pie pup), then back to the shop for the afternoon.
  • Leaving the shop at 5pm, give or take.
  • We sometimes work on the weekends, and it’s usually a couple more hours in the evening, doing the packaging and computer work.

What do you enjoy most about not having a day job? Is there anything you miss?
Being able to create and make a living off it is a great feeling, but because Jeff isn’t used to being alone all day he becomes quite chatty when Jann returns.

If you could go back in time, what advice would you give yourself, knowing what you know now?
We feel we planned pretty well for the day Jeff quit and could only wish that it happened earlier. Jeff used to work shift work, and we didn’t realize how hard it was on his body and sleeping patterns until after the plunge.

What advice would you give someone else thinking about taking the plunge?
Make sure you figure out the financials. Order loads of supplies prior to taking the plunge, talk to as many people as you can about it and sock away some cash.


What goals do you wish to accomplish in the coming year?
We plan on doing a couple craft shows and hope to continue to grow our business.

Is there anything else you’d like to share?
We want to say a huge thanks to Etsy and all our supportive customers. Having customers return again and again is so thrilling, we are very grateful for their support of our recycled goods

Thanks to Jann and Jeff for sharing their story and business with us! Check out the related items below to see some more of their work.

You can find some of our previous Quit Your Day Job posts here.

125 comments

  • NORMandLOU

    NORMandLOU said 8 years ago

    amazing...congratulations!

  • wyztribe

    wyztribe said 8 years ago

    This is so inspiring and your work is gorgeous!

  • kimikal

    kimikal said 8 years ago

    Awesome read and great items!

  • tamaragarvey

    tamaragarvey said 8 years ago

    Wow, I had never seen this shop before and the products are so inventive and eye-catching! Congrats on your amazing success, you two deserve it!

  • vozclothingandart

    vozclothingandart said 8 years ago

    I love their stuff- congrats!!

  • fricdementol

    fricdementol said 8 years ago

    Awesome work!

  • infraredstudio

    infraredstudio said 8 years ago

    I am happy to see your success. I love the concept of your business. Both my husband & I skateboard so it's nice to see that you work as a team and offer products for both men & women. : )

  • maybeads

    maybeads said 8 years ago

    What an amazing and unique idea! I love your work (I hate calling it work when I can tell you enjoy it!) -- very cool! And a very inspirational story -- nice to see.

  • sillylittlelady

    sillylittlelady said 8 years ago

    That is so neat, recycling skateboards! Perfect gifts for my little brother, the avid skateboarder.

  • CharOuellette

    CharOuellette said 8 years ago

    What a great story and great imagination to match it! You are where we would all love to be. Someday I hope to quit my day job as well. Good luck!

  • creatini

    creatini said 8 years ago

    Congratulations on your success. That is awesome.

  • PetitPlat

    PetitPlat said 8 years ago

    Oh how great! Would love to make a full time job of what I'm doing :) I'm glad you two managed it!

  • DowdyStudio

    DowdyStudio said 8 years ago

    You guys rock! Love your work.

  • elainebiss

    elainebiss said 8 years ago

    Great items! I think I will quit my job! :)

  • ashleyeaston

    ashleyeaston said 8 years ago

    It's fantastic to see items made from recycled materials having so much success! Wishing you continued good fortune and success. :)

  • sweetshorn

    sweetshorn said 8 years ago

    Etsy gives me so many warm fuzzies - yay!

  • TMcG

    TMcG said 8 years ago

    Great feature on a great seller! I love their products and am a repeat/serial buyer from 2ReVert. I wish you guys all the best!

  • qwynwyn

    qwynwyn said 8 years ago

    Cool! I remember seeing your shop a while ago. Congrats on doing well enough, so one of you can quit your day job!

  • scrapbookcompleted

    scrapbookcompleted said 8 years ago

    Once again, I love the "Quit Your Day Job" feature! Your products are so unique and amazing! Congrats on your success!

  • breccamerie

    breccamerie said 8 years ago

    What an awesome idea. I use to wear a broken ball bearing as a ring when I was a teenager that my boyfriend broke while skating. He went through a lot of those on his board. The only problem was that they are a one size fits all. I like your rings much better!

  • bonafidedesign

    bonafidedesign said 8 years ago

    Wow, that was a pretty inspiring story. Its kinda giving me a second wind to spark some past dormant energy that has been pushed to the side due to other, sometimes hectic, life patterns we find ourselves thinking were trapped in. Keep up the good work.

  • pouch

    pouch said 8 years ago

    I love 2ReVert's work, I've seem featured in lots of recycling-themed treasuries. Keep up the good work :)

  • christinececelia

    christinececelia said 8 years ago

    Thats great guys! awesome story~ :)

  • DorsetHillBeads

    DorsetHillBeads said 8 years ago

    beautiful couple and awesome items...

  • NestaHome

    NestaHome said 8 years ago

    Yaaaaay 2Revert!!! You guys are awesome!

  • whimdesign

    whimdesign said 8 years ago

    These stories are always so inspiring. What a great couple.

  • JessicaDoyle

    JessicaDoyle said 8 years ago

    YAY! Congratulations 2Revert from a neighbor up in New Brunswick! Cheers!

  • kilsook

    kilsook said 8 years ago

    i can't get over how amazing this stuff is. my best to you both.

  • capitolagirl

    capitolagirl said 8 years ago

    Great interview, its so inspiring to read the Quit Your Day Job series. Congrats 2Revert!

  • autumnsanticsstore

    autumnsanticsstore said 8 years ago

    Fantastic concept! Your work is beautiful -- congratulations!

  • EJPcreations

    EJPcreations said 8 years ago

    Wonderful story!!!

  • digiliodesigns

    digiliodesigns said 8 years ago

    Beautiful work and continued success!

  • greenbelts

    greenbelts said 8 years ago

    I'm a huge fan of 2ReVert. It was so great to see their lovely faces and to read about them. Thanks marymary!

  • Rebecque

    Rebecque said 8 years ago

    Very inspiring. Thanks for demonstrating your artistic courage! I'm going to share the link to your shop with friends.

  • kinchi

    kinchi said 8 years ago

    Great story and such beautiful work, I whish you lots more success!

  • amaamo

    amaamo said 8 years ago

    wonderful shop + story... love the QYDJ series! --- very inspiring stories... keeps me moving forward.

  • buttercupbloom

    buttercupbloom said 8 years ago

    My 2revert pendant is one of the very coolest things I've purchased on etsy!! Congrats you two!

  • jodieflowers

    jodieflowers said 8 years ago

    Awesome product! Way to go!

  • CatherinetteRings

    CatherinetteRings said 8 years ago

    Excellent Work ! Awesome !

  • Valleycreations

    Valleycreations said 8 years ago

    Very neat work! It's so nice to see the successful people here on Etsy! Congrats!

  • TheCottageCheese

    TheCottageCheese said 8 years ago

    So cool. I saw one of their necklaces featured in a treasury and coundl't wait to show my boyfriend. Congrats, so glad you guys are doing this!

  • OriginalDesignUK

    OriginalDesignUK said 8 years ago

    well done, what a niche market!

  • aisle3studio

    aisle3studio said 8 years ago

    i love this shop!

  • TwistedRiverClay

    TwistedRiverClay said 8 years ago

    Love the idea. And the color are wonderfu. Good Luck. Ron

  • 2ReVert

    2ReVert said 8 years ago

    Thank you all so much for the super warm words, and for Mary for featuring us. Etsy amazes us both every day. It's really still an unreal feeling that we are in the Quit Your Day Job feature!! Such a great feeling and so rewarding, and Etsy is just the cherry on top :) Thanks everyone :)

  • JoyandWhimsy

    JoyandWhimsy said 8 years ago

    very interesting article - thanks!

  • LabyrinthLeather

    LabyrinthLeather said 8 years ago

    Congratulations 2Revert! You made it!

  • SweetStella

    SweetStella said 8 years ago

    I have a 2ReVert necklace and I love it!! They were so accommodating about making it with a shorter chain too. :) Congrats on the article and congrats on quitting that day job!!

  • DeborahVoizin

    DeborahVoizin said 8 years ago

    Too Cool! I can't wait to show my son!

  • soule

    soule said 8 years ago

    Great advice! thank you and congratulations!

  • forwardcollective

    forwardcollective said 8 years ago

    Toooo coooool.

  • PassionMoonPotions

    PassionMoonPotions said 8 years ago

    I love it!

  • BluCille

    BluCille said 8 years ago

    Awesome recycled skateboard coasters! And good story. FREE SHIPPING in my store with purchase of any two or more items until December 21st! Expedited available.

  • mixedspecies

    mixedspecies said 8 years ago

    So cool! How many time have I broken a board and thought "that's it, Im done" prolly would not have seemed so lame had I thought it would it end up like this. Keep up the good work.

  • weirdwolf Admin

    weirdwolf said 8 years ago

    Fantastic rings!

  • dogties

    dogties said 8 years ago

    Amazing items. So many great things from one great thing.

  • pinkshowercurtain

    pinkshowercurtain said 8 years ago

    Very cool. LOVE those rings!

  • 8PawsCollars

    8PawsCollars said 8 years ago

    I love the necklaces! Great article and you guys are so positive! (I have the same metal folding table too, it's from Grandpa and great for craft shows!)

  • beckycity

    beckycity said 8 years ago

    love the buckles.. look just like mine! http://beckycity.com the ORIGINAL sk8bags and accessories!! :)

  • VivaceCrafts

    VivaceCrafts said 8 years ago

    That is so awesome! You guys have such a neat style / craft! It's so inspiring to see these stories!

  • underthewire

    underthewire said 8 years ago

    Great article and awesome work.

  • luckybunnyworldwide

    luckybunnyworldwide said 8 years ago

    just checked out beckycity's link and the jewelry looks exactly like beckycity's as well. very disheartening.

  • timestandsstill

    timestandsstill said 8 years ago

    great stuff, well done

  • FluteTeacher

    FluteTeacher said 8 years ago

    I love that you recycle to create your work! Best wishes.

  • Atelier500

    Atelier500 said 8 years ago

    An absolutely romantic story...You guys are very smart, and very generous with information..you are destined for good fortune!! Joan - in Florida

  • CositasSeriasVintage

    CositasSeriasVintage said 8 years ago

    amazing!!!

  • elisasherejewelry

    elisasherejewelry said 8 years ago

    Lovely work! Thanks for sharing your story, it's very inspirational.

  • NicoAndMooMoo

    NicoAndMooMoo said 8 years ago

    These stories give us hope... more, more more!

  • pepperhem

    pepperhem said 8 years ago

    wow beautiful stuff! congrats!

  • LadybugLimited

    LadybugLimited said 8 years ago

    great story and great pieces-- thanks for the insights

  • polarity

    polarity said 8 years ago

    yeah! good for you guys- I have a pair of your earrings and just love them!!

  • NineRed

    NineRed said 8 years ago

    wow, very inspiring story! Congrats!

  • SalwaOwens

    SalwaOwens said 8 years ago

    great job guys! so inspiring!!

  • Salzanos

    Salzanos said 8 years ago

    these articles are so positive and uplifting. Striving for our dreams to make a living at the Gift God has given us. Creative art. I am inspired as usual, and will keep striving to improve and get to that point where I too can say, I make my living at my art.

  • 88Links

    88Links said 8 years ago

    Good luck to everyone!

  • FlipFlopFloat

    FlipFlopFloat said 8 years ago

    Amazing you took the plunge! Cheers to you and good luck!

  • SquaresOfFlair

    SquaresOfFlair said 8 years ago

    Congrats on your success! You have very cool products.

  • trudiedavies

    trudiedavies said 8 years ago

    I love it - such funky great jewelery. Cheers

  • bindingbee

    bindingbee said 8 years ago

    So inspiring! Thanks for sharing...

  • ByJuliet

    ByJuliet said 8 years ago

    Congratulation on your success! Awesome work!!

  • bijougirldesigns

    bijougirldesigns said 8 years ago

    Really awesome jewelry!

  • adorebynat

    adorebynat said 8 years ago

    Very inspiring! Thanks for sharing. Love the jewelries and the fact that they're recycled.

  • grflores

    grflores said 8 years ago

    Great story! I just love your shop, very cool!!

  • jazjewelz

    jazjewelz said 8 years ago

    Very Cool! Congrats!

  • ripperarts

    ripperarts said 8 years ago

    Fabulous idea! Fun shop! I'm inspired by your story as my husband and I are about to take the plunge ourselves.

  • lostandfoundart

    lostandfoundart said 8 years ago

    upcycling is the way to go!

  • signsofmylife

    signsofmylife said 8 years ago

    right on!

  • thneed

    thneed said 8 years ago

    WOW! How totally original and cool.

  • timesandchimes

    timesandchimes said 8 years ago

    This shop is new to me and wow! So unique and wonderfully creative! Love them!

  • SandisShellscapes

    SandisShellscapes said 8 years ago

    What an inspiring article!

  • 1920

    1920 said 8 years ago

    Love the story and the products.

  • risabeads

    risabeads said 8 years ago

    Love your shop. Congratulations on your success. It's very inspiring to hear stories like yours.

  • mlndesigns

    mlndesigns said 8 years ago

    WOW!!! CONGRATS ON BEING YOUR OWN BOSS. THESE ARE VERY COOL PIECES OF JEWELRY. VERY UNIQUE.

  • Laurenceramics

    Laurenceramics said 8 years ago

    Great interview. what a fab idea for recycling. Congratulations and good luck with the future. Nice to see you're doing so well doing what you love. ;-)

  • themagpiesdaughter

    themagpiesdaughter said 8 years ago

    You sound so lovely! :D

  • CharmdImSur

    CharmdImSur said 8 years ago

    LOVE your shop. The photography is excellent, too! Any tips to share? Thanks! Jean charmdimsur.etsy.com

  • softspoken

    softspoken said 8 years ago

    congrats! as of yesterday, i became a full-time etsian myself :)

  • DeltaTreasures

    DeltaTreasures said 8 years ago

    Congratulations! Love your work!

  • glasscircus

    glasscircus said 8 years ago

    Your work is beautiful! Very inspiring story. Much success to you both.

  • Fiorenza

    Fiorenza said 8 years ago

    wow!

  • gregart

    gregart said 8 years ago

    living a dream!

  • missprintz

    missprintz said 8 years ago

    sooo inspiring for designers and creative people to take the plunge and live their dream!!!!!!!!! amazing work!

  • modernfigurative

    modernfigurative said 8 years ago

    yup..inspiring!

  • JacquelineVDesigns

    JacquelineVDesigns said 8 years ago

    Wow as a mother of 3 skateboarding dudes I have to say I am impressed. Your jewelry is lovely. I wish you tons of success. Happy HOlidays.

  • Piggy

    Piggy said 8 years ago

    Congratulations! :D

  • analoukopoulos

    analoukopoulos said 8 years ago

    Congrats!!!

  • ImogensGarden

    ImogensGarden said 8 years ago

    how wonderful!!

  • JudiFitzPatrick

    JudiFitzPatrick said 8 years ago

    Way to go!

  • fuzzibax

    fuzzibax said 8 years ago

    Congratulations!!

  • sassmama

    sassmama said 8 years ago

    Love your jewelry! Many blessings!!!

  • nadineandkathleen

    nadineandkathleen said 8 years ago

    Great role modeling! You took the plunge but had it figured out first!

  • gregart

    gregart said 8 years ago

    WAY cool

  • Bijunea

    Bijunea said 8 years ago

    Great for the planet. Keep on doing a great job. =) ***

  • EviesToolEmporium

    EviesToolEmporium said 8 years ago

    Such creative ideas! Continued success!

  • DoorCountyWoodworks

    DoorCountyWoodworks said 8 years ago

    Congrats! Great story! Wish you all the best!

  • AdaRosman

    AdaRosman said 8 years ago

    what a wonderful story and great pieces! Congrats and best wishes for continued success!

  • hempandmore

    hempandmore said 8 years ago

    I used to skate when I was 14 (although skateboards have changed greatly since then, the late 1970's hehe!) - AWESOME idea and good for you! More proof that the Universe is as large as we make it hehe!

  • waltersbeads

    waltersbeads said 8 years ago

    wonderful idea, who ever would have thought of that - well they did

  • MadEarth

    MadEarth said 8 years ago

    The first ring my boyfriend of 10 ever gave me was a bearing from his beloved skateboard. That was 10 years ago - perhaps an "upgrade" is in the future. Love your style.

  • smilingbluedog

    smilingbluedog said 8 years ago

    Love your creations! Love this "quit your day job" feature! I got a sk8r in the family...gotta go & check out your shop!

  • GreenStripe

    GreenStripe said 8 years ago

    cool beans! I love the colors and the reuse of an old product. Congrats!

  • novadesigns

    novadesigns said 8 years ago

    I love this shop! Such an awesome business idea. Congrats to your success!

  • SarahMadsen

    SarahMadsen said 8 years ago

    Such a great idea and you two deserve the best. Really clever!!!

  • paulasmits

    paulasmits said 8 years ago

    Wow this article was very very helpful to me. I was laid off my day job. I am brand new to Etsy. . .only 3 days now so any feedback about my shop would be greatly appreciated as this IS my day job now while I go back to school to further my education in Graphic Design. :o)

  • URL said 2 years ago

    ... [Trackback] [...] Read More here: blog.etsy.com/en/2008/quit-your-day-job-2revert/ [...]

Sign in to add your own