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Promoting through the Holiday Rush

Nov 23, 2007

by bethela

Etsy.com handmade and vintage goods

After the mad dash that hits the after Thanksgiving holiday sales, throngs of shoppers turn to the internet to meet their holiday gift needs, many times using any time they can get online — whether at work or late at night.  According to ComScore, holiday shopping is already up 17% this year and many expect a significant increase in online shopping as we head deeper into the holiday season.

The chart below illustrates online shopping patterns in 2006.  Notice a sharp increase starting on the Monday after Thanksgiving.  If you are looking for more detailed information, check out the full report from the Atlas Institute, downloadable as a pdf.


[An index of sales volume by day for the 2006-2007 holiday season.  A score of 100 indicates a day of
average sales volume for the period.  Weekdays are in green, weekends are in red, and Thanksgiving, Christmas,
and New Year’s Day are in blue. The busiest online shopping days are Mondays and Tuesdays, with a dramatic
drop-off in sales after Cyber Monday, the busiest online shopping day. Source: atlas institute]

So how to prepare?

Review shop announcements

Make sure your shop announcement is appropriate for the holiday season.  Let your shoppers know if you offer gift wrapping (here’s the Storque’s how-to), expedited shipping (another Storque how-to) or other special services for the holidays.  These little extras are important to many time starved buyers.

Seek opportunities to promote your shop

  • Off-Etsy promotion – Increasing blog posts about your products, promoting your Etsy store in local establishments, etc.
  • Showcase promotion Etsy now has many ways to advertise your items and your shop across the site.  Category Showcases are one way to get your item noticed.  These are great spots because you can already target buyers looking for, say a toy, if they are in the Toy category.  We also have the Storque Showcase, the Main Showcase, and the Gift Guide Showcase — all great ways to get your products seen.
  • Forum promotion – Get the word out about your great products.  Check out this how-to to succeed using the promotions section of the forums.
  • Shop Presentation — Make sure your photographs really pop. Admin can only feature items in Gift Guides and on the frontpage if your photos draw people in. Check out these how-tos for help (Forty’s Foto Tips, terrain’s series, look in the Storque’s how-to section for more!).

This is an exciting time for all of us.   Looking forward to seeing your sites promoted across Etsy and across the internet.  Get out there! And comment below if you have tips for your fellow sellers!

The Ride
The Ride
Sold
Stressed Diva Chamomile Herbal Pillow
Stressed Diva Chamomile Herbal Pillow
Sold
Flip Business Man Dual Art Sculpture in Black Walnut
Flip Business Man Dual Art Sculpture in Black Walnut
Sold
vintage watch gear necklace
vintage watch gear necklace
Sold

14 comments

  • stephaniegibson

    stephaniegibson said 9 years ago

    I am completely in love with that Holiday Sales Volume Chart. Thank you.

  • thefunkyfelter

    thefunkyfelter said 9 years ago

    the sales chart is very helpful info - thanks :O)

  • sweensie

    sweensie said 9 years ago

    Thanks for this info,its really useful!!

  • designsbylulubelle

    designsbylulubelle said 9 years ago

    Thank you for the information, it is extremely helpful.

  • handsinpockets

    handsinpockets said 9 years ago

    I LOVE the shopping patterns chart! Thanks for all the great information.

  • eneefabricdesign

    eneefabricdesign said 9 years ago

    Interesting info but it appears that you are actually promoting the Showcase spots, without much else. I would like to see statistics if the added expense for Showcase spots really pays off for Etsy sellers. And it isn't the only promotion tool. It would have been nice to see a more detailed article on postcards, posting free ads, etc.

  • bethela

    bethela said 9 years ago

    We do have many articles on promoting your store - many linked to in the article above. Our how-to section to find articles on how to make your store *pop*, ten-minute marketing ideas, and ways to promote yourself effectively in the forums - all free ways to get the word out about your great stuff.

  • rls2131

    rls2131 said 9 years ago

    This was really helpful, I appreciate how much Etsy is doing to help sellers prepare and maximize their efforts during the holidays. This is my first holiday season so all the help you guys have given is really appreciated!

  • laurabucci

    laurabucci said 9 years ago

    eneefabric I track if I have sales after a showcase and so far they've paid off. After a showcase, I've always sold something. When I buy spots, I do wonder which day of the week would be best, from the chart above, seems Sunday and Monday are good choices.

  • PurpleHug

    PurpleHug said 9 years ago

    What a great checklist for me to do some "spring cleaning" in my shop. I never thought how important it could be to offer something like expedited shipping around the holidays. Thanks so much Bethela!

  • lunasheart

    lunasheart said 8 years ago

    I'm gung ho about getting involved in the Etsy community--but SELF PROMOTION... Aaaarrrgghhhh!!! If I was good at marketing myself I might not be a talented unknown!

  • HomemadeZen

    HomemadeZen said 8 years ago

    Great chart, really great help to newbies trying to figure out the hoilday rush.

  • SuppliesHandcrafted

    SuppliesHandcrafted said 7 years ago

    Thanks, Etsy! What a great chart!

  • jamiespinello

    jamiespinello said 6 years ago

    Nice reference

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