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Pack It Up

Apr 19, 2013

by Susannah Bradley handmade and vintage goods


You’ve made a beautiful item, photographed it, crafted an enticing listing, and it’s been bought! Now it’s time to wrap up your little goodie and get it on its way.

1. Make sure your item arrives safely!
Packing your item well goes a long way to ensuring a happy customer with an intact item.

Louise McLaren from CraftyLou2 says, “My rule of thumb is: would I give this to my 3 year old to carry to the post office and be sure it’d reach there in one piece?”

2. Using your packaging as another opportunity to show off your brand.
The clean and simple lines of ohmyclumsyheart’s jewellery is also found in her basic and beautiful packaging. “Simple plain black box with cardboard insert where the necklace sits. A sticker with my logo on the front. A business card included in the package and that’s it – nice and simple.”

Oh My Clumsy Heart

Lovesixties adds in a vintage postcard for her vintage items as a more memorable way to send her contact details to her customers instead of a regular business card. “I then include a vintage or lovely fashion postcard from the V&A or somewhere with my shop’s brand stamp and details on it. I loosely match this to the item purchased and hope that they will like and keep it on their desk or pin-board.”

Love Sixties

3. Let others help you!

Stickers, business cards, ribbons and special tape are all items that can personalise and enrich your packaging, giving it a special and unique touch. Etsy sellers can help you design a logo or business card and our supply sellers can help with washi tape and stamps.

If you’ve already got a design you’d like to get printed, check out this 20% discount on stickers from just for Etsy sellers who are revamping their packaging in the month of May.

Moo is also holding a workshop in London on 1 May to help you rethink your packaging.

If you need inspiration for your new packaging, check out the Etsy Packaging Flickr pool!

Join the conversation in the UK Support Team!

1 Featured Comment

  • agnesandcora

    Lisa Toppin from AgnesandCora said 7 years ago Featured

    Some lovely ideas, thanks for the tips. I enjoy wrapping everything carefully and sending a stranger a little present in the post. I pin my brooches onto the same specially printed cards I use with my stockists, then wrap them in tissue and ribbon with a tag and include a handwritten personal note on a compliment slip. My brooch cards, tags and compliment slips all match and I colour-coordinate the ribbon. It`s simple but pretty, and hopefully feels like getting a little treat. My aim is for it to emphasise my brand and to look professional. I pop in a few business cards too, and my next plan is to get some bookmarks made.


  • MikiTillett

    Miki Tillett from MikiTillett said 7 years ago

    I really enjoy the packaging process! Of course safety is a priority, but I think the look and feel of the package are also important. I like to think that when my customers receive their order then it feels like opening a present for themselves!

  • ikabags

    IKA PARIS from ikabags said 7 years ago

    Great ! Thanks !

  • lollypopsdesigns

    Claire Smith from LollyPopsDesigns said 7 years ago

    Presentation is everything!

  • minipotterybyanita from potterybyAnita said 7 years ago

    Short, but concise tips! Thanks for posting this! An additional tip: I always put in a business card, too. ♥♥♥

  • MerCurios

    MerCurios from MerCurios said 7 years ago

    WooHoo! 20% off from MOO. I'm in the midst of re-branding so this will really come in handy, thank you. My mini Moo cards arrived yesterday and I couldn't be happier with the result. Packaging is definitely key. For me consistency in packaging is most important, especially when my brand aesthetic is so chaotic. From the boxes, to the business cards, to the post cards, to the jewelry information cards...everything is clearly identifiable as MerCurios.

  • mattyhandmadecrafts

    Matejka Max from NattyMatty said 7 years ago

    Wonderful picks!

  • VintageScraps

    Meg from VintageScraps said 7 years ago

    I use colorful washi tape and recycled heavy, paper grocery bags for a lovely, eco wrap job~ love the vintage post card touch!

  • TallPineStudio

    Sarah from TallPineStudio said 7 years ago

    Thanks for the tips--love the custom sticker idea. What a great way to add a simple, personalized touch to packaging.

  • christyhumberd

    Christy Humberd from PerfectlyBlessed said 7 years ago

    These are some great ideas to think about! Thank you :)

  • oceanityhandmade

    Michelle Cornelison from oceanityhandmade said 7 years ago

    Shipping is one of my favorite parts of selling! I try to make my packages as beautiful as possible--I get lots of funny looks (but sometimes smiles) at the post office. Thanks for this post, and the discount from Moo!

  • LabyrinthLeather

    LabyrinthLeather from LabyrinthLeather said 7 years ago

    Pretty awesome - I stamp little keychains with my business name on the back as my promotional giveaway :)

  • darkpicketfence

    Sarah Lust from DarkPicketFence said 7 years ago

    Very nice. I need to work on my packaging soon. I am looking forward to it. Thanks for the inspiration.

  • OrganicTanning

    Erik Ace from VintageBeautyMakeup said 7 years ago

    always put a note to contact you if they are not happy before putting negative feedback! it not only avoids thoes possible negative feedbacks but also reminds the buyer to give feedback

  • hudathotjewelry

    Jennifer Smith from hudathotjewelry said 7 years ago

    I found some pretty package paper at the dollar store and use it to wrap the box to ship. I also found shipping tape with the letter "H" on it for my shop HudaThot Jewelry and use it to pack the box. Adding a small piece of candy is a fun plus as well.

  • susidjewelry

    Susan DelVecchio from SusiDjewelry said 7 years ago

    I love MOO. I am using their round stickers with my logo on it on teal jewelry boxes and my brides love it for their bridesmaids. It's a clean look and makes branding easy. I love the vintage postcard idea. Thanks for sharing.

  • thebluegardenia

    Jennifer from thebluegardenia said 7 years ago

    Great tips! Thank you!

  • cravejewelrydesign

    Jaci Riley from cravejewelrydesign said 7 years ago

    I feel humbled that I constantly get compliments on my packaging. I love that every item that I send out will be a treat to whoever opens it. One benefit of proper packaging is that it's also a fantastic (and easy!) way to brand your product!

  • BigRockPaperCo

    Melissa Cyrenne from BigRockWeddingFavors said 7 years ago

    I make my own wrapping paper by using dollar store Kraft brown paper and stamp designs in ink. For boxes, I use clean/recycled boxes from local grocery stores in my town. It helps my local grocery store from having to recycle and it works for me considering recycling is a huge part of my shop.

  • mirabellamorello

    mirabellamorello from mirabellamorello said 7 years ago

    I love the packaging part of selling! For my vintage shop here, I create a tie-on for each item which includes a hang-tag of my shop logo and a little handmade card with a vintage flower image on one side and my hand-written thank you on the other. I tie it all together with fine organza ribbon and tie it to the item. When bought in bulk, many lovely ribbons can be bought for reasonable prices so you get a lot of style for not much money per sale. In my handmade shop, I always wrap my brooches in colored tissue and tie with the organza ribbon. Even if my customers are keeping their purchase for themselves, they still feel like they have received a gift!

  • patricewright

    Patrice Wright from patricewright said 7 years ago

    Great tips! I have tags cut out of paper that say happy birthday so when a customers says its a bday gift I have a tag ready to go.

  • ASParkerJewellery

    Amy Sarah Parker from ASParkerJewellery said 7 years ago

    Great blog, really helpful! Loving the tape at the top. :D x

  • 2TrickPony

    Rachel from 2TrickPony said 7 years ago

    while re-thinking your packaging, please consider going plastic free.

  • buhnon

    Shantel Nielson from ThePinkRaffy said 7 years ago

    I love WASHI tape :)

  • auntjanecan

    Jane Priser from JanePriserArts said 7 years ago

    This was great to read! Wonderful ideas.

  • theowlshop

    Becky from wanderandroar said 7 years ago

    I love this part of the process...some great ideas here...

  • StudioDR

    Ducky Rubin from StudioDjewelry said 7 years ago

    Thank you for you wonderful tips :)

  • Aristocrafts

    Aristocrafts from Aristocrafts said 7 years ago

    I love packaging! I offered to gift-wrap everything in my home when there was a special occasion, ever since I was a little girl :). And with the items in my shop it's the same: if I work so hard to create a quality product, I also put all my heart in rising up to the occasion and gift-wraping it just as I would for a loved family member or friend.

  • felisadora

    Felisa Dora from FelisaDora said 7 years ago

    Such an important article. These tips are great. I cannot help but wondering how to wrap beautifully and still be eco friendly.

  • Shalotte

    Naomi from Shalotte said 7 years ago

    Always add a couple of business cards. I have a case full of cards that I have from people I have bought things off so if someone asks where I got something from I can give them a card. I always include 3 in each package so people have spares to show around. As you business focuses on feminine and boho items I wrap items in tissue and then tie around with recycled sari silk and a little handmade fancy paper heart or something just to make the package even more special for our customers.

  • Shalotte

    Naomi from Shalotte said 7 years ago

    Moo cards are amazing. Like little bits of art in themselves. I have never known anyone throw one out so its almost like permanent advertising for your shop.

  • StillVintage

    StillVintage from StillVintage said 7 years ago

    All great ideas. Your loved handcrafted and vintage items show off great in your packaging.

  • AHeirloom

    Amy Stringer-Mowat from AHeirloom said 7 years ago

    love this post! such a great piece of insight for all - great packaging creates such excitement.

  • thelandlockedsailor

    The Bosun and Sarita Li Johnson from TheLandlockedSailor said 7 years ago

    I've been working on my packaging but still searching for the perfect mix! Washi tape might be a good touch.

  • amberike

    Amber Ikemoto from FromtheHeartbyAmber said 7 years ago

    Also add an invoice too. As a seller i feel it's important buyers see what they are getting when the package arrives. A bit of a reminder ya know! Kinda bugs me when I order and don't get an invoice pretty packaging and all.

  • hojo94

    Heather Jo from hojo94 said 7 years ago

    Great ideas!

  • LivingVintage

    LivingVintage from LivingVintage said 7 years ago

    Great tips! I used to add biz cards, but don't get repeats on vintage. Dislike getting an invoice as I'm still mentally competent and know what I ordered. Seems like a waste of paper.

  • TheUglyBarnFarm

    TheUglyBarnFarm from TheUglyBarnFarm said 7 years ago

    Great tips! Thank you :) I was wondering what the name of that tape is! We try to keep our branding simple yet pretty. But our main concern is always how secure the item is packaged. We don't include an invoice because most buyers already know what they bought, and it's a waste of paper and ink. Whenever I receive an invoice I don't even bother looking at it - it goes right in the trash. I love CraftyLou2 rule of thumb! LOL!

  • chilisugar

    Aja from chilisugarcookie said 7 years ago

    I use bubble mailers for small items to save customers on cost, and have their package arrive safely. Everything goes into a cello bag of some sort, or a mailer, a box. Maybe tissue paper, and a business card. I try to keep packaging minimal, but I do use stickers for my other shop's brand. Also, I only use invoices for international orders for customs. I do this here and on ebay.

  • fayestir

    Faye Champlin from FMCstudio said 7 years ago

    Great ideas here, both in the original post and in the comments. Packaging an order is a great opportunity to make it more beautiful, while also strengthening your brand. I think people sometimes overlook the importance of having a cohesive look to their shop. Being a graphic designer, I think branding and good design is so important.

  • Mythillogical

    Jenny from Mythillogical said 7 years ago

    I love packaging- and for me it's very much part of the whole shopping experience. I spend a fair bit of time trying to make my packaging fun and relevant to the range as well as practical. I'm always a little hesitant to photograph my items with the packaging too- I have done for a couple of my ranges, but I love the idea of the extra surprise when you receive an exciting package in the post!

  • justplainjane

    Jane Kenner Smith from JustPlainJane said 7 years ago

    We use washy tape, love it! I recycle plastic so are now making our own mailers that can be recycled. My biz is Just Plain Jane, so we try to keep it simple and cute. Thanks for the hints! Jane

  • JillianReneDecor

    Jillian Carmine from JillianReneDecor said 7 years ago

    Great post! Packaging is so important!

  • meanjeanarts

    Jean from Meanjeanarts said 7 years ago

    A timely post for me. I am in the process of settling on a consistent packaging style. I've been trying different things, so I appreciate any and all ideas. Currently, I am using brown paper from the Dollar store tied with plain jute twine and including a hand crocheted heart. I know branding is important, I just need to commit.

  • NadinArtGlass

    Nadin Sandler from NadinArtGlass said 7 years ago

    Lovely post!!!

  • fbstudiovt

    Laura Hale from FoundBeautyStudioArt said 7 years ago

    I second Rachel - go plastic free if you can! I just revamped my packaging and was able to find printed tissue that is 100% recycled and made in the USA, and since I occasionally need to use bubble wrap for some of the very fragile items, I found bubble wrap that is primarily made of recycled plastic. Other than that I use crumpled kraft paper that I've printed as my filler, as well as catalogs I've sent through the shredder. Packaging can be beautiful and environmentally friendly!

  • marjorievandyke

    marjorievandyke from CreatedByHandonline said 7 years ago

    Always a good reminder that packaging is yet another opportunity to show your product in the best light possible. Thanks for the post!

  • agebo

    Ann Cosgrove from acbcDesign said 7 years ago

    I love wrapping and packaging things up. Whether it's for a sold item or a friends' birthday. Love the inspiration from these posts showing the personal touches others put in with their sales. Great stuff!

  • BramblesandOaks

    Gillian Best from BramblesandOaks said 7 years ago

    Each of my soft toys are delivered in a handmade calico drawstring bag with a moo sticker of my bird logo sewn to the front. I also tie to the bag a luggage label with a thank you note on it and a handmade key ring or brooch of a bird for people to remember me by.

  • LoveYourSoles

    LoveYourSoles from LoveYourSoles said 7 years ago

    Nice tips!

  • thevillagecrafter

    tammi from thevillagecrafter said 7 years ago

    everyone is so creative in their thoughts on packaging, i love that on etsy it feels like you are buying from a real person and each package is unique. i am going to work on being more consistent in my packing, thank-you for the great info

  • seasidecloth

    seasidecloth from seasidecloth said 7 years ago

    The transaction doesn't end with a purchase. I believe that receiving a lovely package that shows creative thought will only add to a wonderful and thoroughly pleasing transaction, that your customers will remember and appreciate.

  • littleglamour

    Elizabeth from littleglamour said 7 years ago

    Great post! It is expensive to ship jewelry in boxes from Canada, so I strive to make my packages as pretty and safe as possible!

  • paramountvintage

    kristin from blackmoonsky said 7 years ago

    I love the combo of photographing the packaging and product together. I show both separately and if I try this way, I can combine two photos in one and have an extra photo for my listing. Clever!

  • themefragrance

    Theme Fragrance from themefragrance said 7 years ago

    Every single box Theme ships is personalized for each buyer. Good shipping, good packaging is as important as good product. Get it there on time or before, and make it great.

  • skyvalleyjewelry

    Jennifer from skyvalleyjewelry said 7 years ago

    I agree a good presentation goes a long way.

  • SunnyDayVintage

    Sunny Day from SunnyDayVintage said 7 years ago

    As a low-cost alternative to getting stickers printed, the graphic artist who developed my branding provided me with a document set up for an Avery label sheet for my logo/shop name. I use them as stickers on my paper wrapping.

  • agnesandcora

    Lisa Toppin from AgnesandCora said 7 years ago Featured

    Some lovely ideas, thanks for the tips. I enjoy wrapping everything carefully and sending a stranger a little present in the post. I pin my brooches onto the same specially printed cards I use with my stockists, then wrap them in tissue and ribbon with a tag and include a handwritten personal note on a compliment slip. My brooch cards, tags and compliment slips all match and I colour-coordinate the ribbon. It`s simple but pretty, and hopefully feels like getting a little treat. My aim is for it to emphasise my brand and to look professional. I pop in a few business cards too, and my next plan is to get some bookmarks made.

  • bayleebugdesigns

    Teresa Dyatt from bayleebugdesigns said 7 years ago

    I need to work on my packaging! Love the ideas but still not sure what I can do. I make childrens clothes and seal them in a clear bag and put in a tyvek envelope. I have bought thank you stickers and put on the clear bag. But I know I need more. Will check out the Moo website.

  • BullyPaws

    BullyPaws from BullyDogDesigns said 7 years ago

    The "Washi tape" link is broken :(

  • FireLake

    Kay from FireLake said 7 years ago

    Lately, I've started saving the small brown-paper bags I get when buying a bottle of wine. They don't take up much space to store and they're very handy to scrunch up for packing material. Wine + recycling = happy planet!

  • GeorgieGirlLLC

    D George from GeorgieGirlLLC said 7 years ago

    Thanks, I do need to work on my packaging. Thanks for this article!!

  • knitsbycaitlin

    Caitlin Edge from knitsbycaitlin said 7 years ago

    Thank you!

  • ThreeBarDGifts

    Monica from ThreeBarDGifts said 7 years ago

    Thanks for the article! Packaging takes a bit of time, so I want to do it right!

  • sherischart

    Sheri Wilson from sherischart said 7 years ago

    Love this tape, packaging ideas +. Love~ Love~ when it's a "wrap"! Thanks again Etsy Blog. Always a fav <3

  • christineshmisteen

    CHRISTINE SHMISTEEN from TheArtOfFinerThings said 7 years ago

    I love putting together packages... I put a lot of care into it, putting myself in their shoes to try to make just the process of opening it exciting and special for them. I do it differently every time, but I'm relatively new so it's not yet become necessary for me to have a formula or routine... yet... someday, I hope.

  • janicewd

    janicewd from janicewd said 7 years ago

    Packaging is a very important part of marketing. Thank you.

  • VeronicaRStudio

    Veronica from VeronicaRussekJoyas said 7 years ago

    Cool! I print my own stickers for my boxes and labels for my packages. I feel it gives my packaging a nice cohesive look.

  • RobinBlaylock

    Robin Blaylock from RobinBlaylock said 7 years ago

    I like things being packed safely, and if it looks nice, that's okay too, but I'd rather not pay for packaging. I think it's different maybe for handmade things, but for vintage my main concern is the packaging get the item to me safely. I really don't like it when I get something that's overpackaged in obviously expensive stuff. I'm not going to keep the packaging... so I can't help but feel it's a bit wasteful. I don't keep the cards and things people send, they just go right into my recycle bin. ^^;; Marketing gimmicks just don't matter to me, I guess! I don't care about "brand" I just want the item itself to be as described, and to arrive safely.

  • CircaMundiVintage

    Randi from CircaMundiVintage said 7 years ago

    I don't have very fancy packaging for my vintage items, but I do try to wrap things with love, as I want my buyer to feel what they've purchased has my respect and care, and by extension, my buyer herself/himself! This post has got me thinkin' though!! I'll have to check out the Moo link! Thanks! CircaMundiVintage

  • AuldBaubles

    Auld B from AuldBaubles said 7 years ago

    I definitely am working on stuff like this lately, thank you for this post, I'll check out the links!! AuldBaubles antique & vintage jewelry :-D

  • caitlinborck

    Caitlin Borck from TheSprightlyHound said 7 years ago

    Super helpful tips...thanks!

  • veillem2

    Mel from MelsEclecticsupplies said 7 years ago

    Packaging is one part that I love so much.. I even started to sell cute finds for packages since I enjoy shopping for them! My fun is to bring colour, vintage, modern well all that can put a smile in people's face! Mel

  • deerfox1

    Brigit Juarez from TheDeerFox said 7 years ago

    Thanks for the tips! :D

  • rdelorey

    Rebecca Delorey from DeloreyDesigns said 7 years ago

    This is a great article. I feel packaging is certainly worth the extra time and effort that it takes. We are just getting a start on our business but packaging is right up their with our other priorities of the product. Thank you for offering some tips.

  • tesscloset

    stacey from TessCloset said 7 years ago

    I am a new seller to etsy. Great tips in the article!! I also want my customers to feel they are getting a great quality product & I really take the time to provide great packaging. I also write a personalized thank you note on my logo note cards to the buyer.

  • jandyp123

    Jandy Prins from LailahsKnits said 7 years ago

    Great tip!! I really love this idea:)

  • Iammie

    iammie from iammie said 7 years ago

    Thanks for the tips. :)

  • heatherconley2

    Heather Conley from HeatherConleyArt said 7 years ago

    Thanks for the tips. I use recycled packing paper since I am a military wife and we move a lot. I also add postcards with my art prints when I sell a canvas painting or table, but never thought of using washi tape to give it that extra touch. Thanks for the tips!!

  • shabbyone

    Anita Spero from AnitaSperoDesign said 7 years ago

    I love to ad something extra. My fav. lately...Hang tags with vanilla scent...not to strong. With pretty pictures on them..

  • Metamorphi

    Metamorphi from Metamorphi said 7 years ago

    I love it when I buy something from Etsy and it's packaged beautifully, it makes you feel like your purchase was particularly special and that you're a valued customer.

  • rosebudsvintage

    rosebudsvintage from WillowsWear said 7 years ago

    Great article, learned a lot. I have been selling on Ebay for many years and the packing of the product is not stressed, it is the safety of the product being shipped and in a timely fashion. I try to use nice wrapping with all recycled products. I am new to Etsy and will be using some of the tips learned here if I ever sell anything,

  • VintageCostumes

    Vintage Costumes from VintageCostumes said 7 years ago

    These articles never talk about large items, always jewelry and ACEO. How about one for large pieces of clothing?

  • jillyrae1

    Lexy from LexyLuxDesign said 7 years ago

    If you want your products look better, beautiful packaging is always the answer. I pack everything with beautiful tissue and ribbon as I think everything order is special.

  • FireHorseTextiles

    Julia K Walton from JuliaKWalton said 7 years ago

    Nice ideas! I love to use the Moo mini business cards and stickers with my packages.

  • WhiteCrossDesigns

    Jordan White from WhiteCrossDesigns said 7 years ago

    I know that packaging makes a big impresssion on me, & can tip the scales towards one vendor vs another. What fun to open a package, even one that you paid for yourself, and find a present. :)) My own packages are at least double wrapped, if not more, then placed in either bubble wrap or a padded box, depending on the sale. They are also, each and every one, wrapped as a gift -- even the purse hardware! My customers love it!! Jordan

  • kmason203011

    Karen from PookadellasHomeDecor said 7 years ago

    Am so excited! Have been looking for a place to purchase some stickers and just checked out Moo....cannot wait to order some items. Shipping is not my favorite part but I do like to make it all look nice with tissue paper and ribbon but just need something more...I know how I feel when what I have ordered comes with that little extra touch...makes me feel like the seller really cares. Thanks so much for the tip!

  • mazedasastoat

    mazedasastoat from mazedasastoat said 7 years ago

    While pretty packaging is nice, it's more important for me to pack my items so they arrive safely, & to use recycled/recycleable materials. When receiving a package my pet hate is glitter & confetti... if superflous bits of rubbish fall out of anything I've bought I'll NEVER go back to that seller. I'm also always dubious about freebies; in business the customer ends up paying for everything either directly or indirectly, so I'd prefer to know that what I paid was for the item I wanted & didn't go towards a load of junk that I didn't order or want.

  • KJaneStudio

    K.Jane from KJaneStudio said 7 years ago

    Packaging and shipping artwork is always tricky. Love the stickers and washi tape. Clean and simple.

  • SarafinaDreams

    Janie from SarafinaDreams said 7 years ago

    Is Moo a shop on Etsy?

  • rockamecook

    rockamecook from loonlakevintage said 7 years ago

    I love all these tips and want to remind folks that you may be able to get free packing materials (foam peanuts, bubble wrap, brown paper, etc) at your local dump/transfer station. We have a swap shop and people will often bring in the packing materials that they have received in the mail. Maybe you could ask your neighbors/friends/relatives/workmates to save these things for you. Everything we keep out of the waste stream counts!

  • JeanieBeanHandknits

    Jeanie B from JeanieBeanHandKnits said 7 years ago

    I love my Moo stickers! Can't wait to buy more - think I'll make some with washing instructions to add to my mini moo tags/business cards

  • WiseLines

    Connie Caldwell from WiseLines said 7 years ago

    Great tips! Thank you! Since my items are relatively flat and rectangular, I can wrap them in a piece of waffle shelf-liner and stitch it together (big stitches) with a colorful ribbon. Not as thick as bubble wrap, and still protects the item very well! Then, into a padded envelope and out the door!

  • SilverFoxDesigns6

    SilverFoxDesigns6 from SilverFoxDesigns6 said 7 years ago

    Thank you for the great tips, not just from Susannah, but also from those who left comments. You've given me a lot of good ideas on how to improve my packaging for shipping.

  • TammyJoho

    Tammy JZ from TheGoodTimeGal said 7 years ago

    Janie, Moo is company that prints promotional materials, sort of like Vista Print, but cuter. Here's their link: You can also request a free sampler pack to see what their different paper/size/etc options are.

  • LailapCreations

    Corynne Person from LailapCreations said 7 years ago

    Very informative. Got good sturday packaging - its just not pretty yet! Thanks

  • creationsbyMrsJoJo

    Joanne from SeamsLikePinkPaisley said 7 years ago

    Thank you for the tips. I was so inspired to rethink my packaging and looking forward to what I come up with. We all love getting pretty packaged things and I want my customers to get their item looking like a present.

  • elizabethforster

    elle and belle Forster from elleandbellejewelry said 7 years ago

    Great ideas. I love pretty packages and want my customers to like them as well. I will be rethinking my gift boxes. Thanks

  • emwi

    Emily Wirt from emwi said 7 years ago

    Great ideas! Thanks for sharing! I always love seeing other people's packaging. :)

  • inspirationsbyd

    inspirationsbyd from InspirationsbyD said 7 years ago

    Packaging plays an important role in the creativity process, it's like sending a gift to a friend.

  • theresabury1

    Theresa Bury said 7 years ago

    Lovely ideas. I love opening presents. Great packaging no matter what is inside the parcel, makes the act of opening a gift so much more exciting and pleasurable.

  • MegansMenagerie

    Megan from MegansMenagerie said 7 years ago

    Great tips! Thanks for sharing!

  • kathryntm

    Kathryn Maggs from kathryntm said 7 years ago

    I ship a lot of fragile items. I have found the a combination of bubble wrap and hamster shavings is unbeatable. I feel good that I am not using packing peanuts, which are a nightmare in so many categories. The shavings don't add a lot to the shipping price and hold the item nice an safe for delivery. No problems since I have used them!

  • BayleafButtons

    BayleafButtons from BayleafButtons said 7 years ago

    I have to say that shipping price is the most important thing otherwise no one will purchase from you if your shipping is insane-then the how well it is packed to avoid breaks. I would love to be able to put my pins in a fancy box and mail them out like that but it just isn't economical. I use 3 different sizes of bubble mailers depending on what a person orders and they are durable, heavily bubbled so things get there okay.

  • CherryMassacre

    Charlie from LottiesCreations said 7 years ago

    Great tips! I love my Moo business cards :)

  • ingsknits

    Ingrid from IngcredibleThreads said 7 years ago

    I try to make a beautiful presentation when the package arrives. A business card, colored tissue papers, perfectly folded and if time allows, a handmade "thank you" card. I will check the Moo site - always looking for new, different ideas. thanks for adressing this.

  • jenya2

    Jenya from jenya2 said 7 years ago

    Love a gorgeous package!!

  • dizhasneatstuff

    deb fearon from dizhasneatstuff said 7 years ago

    i strive to use all recycled materials for my vintage shop. Each item is a different size and shape so i've built a small shed out of recycled pallets and scrap wood to hold all my boxes, reused bubble wrap and shredded paper. I check craig's list everyday and pick up boxes, used brown paper grocery bags and bags of shredded paper. I wrap books in old Whole Foods bags and include a vintage photograph with a printed label on the back. Sometimes i use string on a big package, but I guess no one really does that anymore as they always freak out at the Post Office. I hate packing peanuts and will never reorder from any company that uses them. I'm not fond of plastics, but feel better about recycling bubble wrap and air bags. I often ask that my buyers continue to recycle on their end. I wrap large pieces of clohing in old maps or dress patterns that are unsalable. I'm going to check out this washi tape as that's the only item it's impossible to recycle

  • patspottery

    Pat Parker from PatsPottery said 7 years ago

    It is really hard to wrap a piece of pottery so that it looks like anything besides and very large item in a lot of bubble wrap. I always inclose my card though and send thank yous and coupons to the buyer. Hoping that makes up for the lack of class in the wrapping:>)

  • etsyoz

    Chris Gray from EtsyOz said 7 years ago

    One thing overlooked by a lot of people are using postage stamps on your packages. Mostly everybody these days goes to the post office and pays for a plain white postage label. Next time you post something, ask for them to do it with real stamps. It not only looks great and costs exactly the same, but keeps stamp artists employed and stamp collectors happy!

  • papasworkshopct

    Christopher from papasworkshopct said 7 years ago

    Safety is the name of the game! Making sure that the Singer sewing machines, cabinets, and stools that I restore arrive as beautiful and functional as they were when they left the shop is the number one priority! Compliments like, "Packed so that the samsonite gorilla couldn't hurt" make it all worth while!

  • sukran

    Sukran Kirtis from SukranKirtisJewelry said 7 years ago

    A very helpful article, Thanks

  • amylcherry

    Amy Cherry from RootToVine said 7 years ago

    great tips!

  • flaherty2

    Debbie Cagle Flaherty from FlahertyNaturals said 7 years ago

    Great tips on wrapping it all up. I make small boxes out of 65 lb card stock paper using Word, and also love to make the origami boxes I always send a Sales Receipt with my address, phone number, and Etsy/Face Book info. All my returning customers receive a 10% discount coupon code to use on future orders, and often times I write the coupon code on the back of my business card. I always send a letter thanking them for their business, and letting them know I'm available should they have any questions. What good is a great product if the customer service is out to lunch? And I love to send a little sample of another one of my products for them to try, and ask for their feedback on it to help me keep improving the quality and goodness of my products. Coming from a "face-to-face" business to one that's computer and digital based has not changed my courtesy towards my customer, but made me more aware of how a letter and a card and a "little something extra" helps my customers realize that I appreciate their business AND their personal interaction with me.

  • NotableNotions

    Suzanne Colucci from NotableNotions said 7 years ago

    great tips!

  • SpaceMauve

    Caroline Bee from SpaceMauve said 7 years ago


  • Sleepwellfamily

    Rachael Kozielec from SleepwellFamily said 7 years ago

    Thank you sooooo much! This is a really helpful post! Thanks for the link to MOO, I had never heard of it before!

  • Sleepwellfamily

    Rachael Kozielec from SleepwellFamily said 7 years ago

    I really agree with EtsyOz Stamps! What a wonderful way to add to the look of your package with stamps!

  • Huneybunny

    Allie Kelley from Huneybunny said 7 years ago

    I really enjoyed reading this. It is nice to be reminded that packaging counts. I mostly sell drawings and art prints and I would love to see creative ways to package those when mailing. Thank you, ETSY.

  • juliadefeo

    Julia D from BeHappyJewelry said 7 years ago

    Thanks for the tips. I have to work on my packaging too.

  • MarusiaARTSY

    Marusia from KraskiMira said 7 years ago

    Such a great article! I'm very close to opening an Etsy store and reading up on packaging from different sellers is very useful :)

  • riajewelsandvintage

    ria from CandVBoutique said 7 years ago

    Great article. Love the vintage postcard idea . I think I will take a look at also. Thanks for the inspiration.

  • PolClary

    PolClary from PolClary said 7 years ago

    Wrapping up is one of my favourite parts. Great ideas.

  • leahleaf

    Leah Moses from Yumyo said 7 years ago

    this is something I've been thinking about a lot lately. Thanks for the tips!!

  • Floraldsns

    Aloha Pamela from DesignsnBoutiqueBB said 7 years ago

    Such a Great Article Etsy!Presentation and putting an extra fine touch is always the best way and Our Goal is to present the purchased item with love and care . . and at Time's Throw in a little extra Kindness:") and maybe a little extra gift:") our way of saying thank you!!

  • NirvanaRoad

    Lisa from NirvanaRoad said 7 years ago

    Packaging is such a big part of branding your product. Great article.

  • BramblesandOaks

    Gillian Best from BramblesandOaks said 7 years ago

    Good idea for printing out own stickers of logo. Moo are great but would be cheaper doing my own.

  • gottolovevintage

    Kate Lawrence from GotToLoveVintage said 7 years ago

    Great idea and article. Need to do this with future orders, great little wrapping with coloured tissue. Free gift with purchase - ohh the ideas are endless!

  • annecorr1

    anne corr from modestly said 7 years ago

    Great idea. Off to think about some tape. What fun!!

  • Stickerscape

    Mike and Jo from Stickerscape said 7 years ago

    Great article, particularly personalising your packaging! As a wall sticker business we personalise all our packaging with our own branded address labels etc. which hopefully makes them a little more unique! Happy to chat to anyone interested in this, and there's no minimum orders!

  • CrystalsDesignMind

    Crystal from IKANDiiAccessories said 7 years ago

    Great Blog and good tips!

  • elizabethforster

    elle and belle Forster from elleandbellejewelry said 6 years ago

    Great ideas. Thanks!

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