Shop Etsy

40 Brand-New Etsy Shops to Shop Small® From This Holiday Season

Nov 25, 2017

by Aleksa Brown handmade and vintage goods

From scoring partnerships with major retailers to gracing the pages of Vogue, we’ve seen Etsy sellers rack up some pretty major achievements over the years. And as exciting as it is to see a shop we love hit it big, we still get a special kind of thrill from discovering brand-new shops that are bursting with promise, and watching in breathless anticipation as their careers and follower bases expand.

In that spirit—and in celebration of Small Business Saturday®—today we’re sharing 40 fresh new businesses that launched Etsy shops in 2017. Browse, buy, and definitely bookmark—these makers and curators are ones to watch!

Home and Living

1. Freda Made

For Melbourne-based artist Freda Cheung, the inspiration to start crafting with leather was born from a simple desire to repurpose discarded scraps from the furniture company where she worked. After dabbling in designing coin purses and passport covers, Freda decided to go bigger—and weirder—and make a giant leather squid for her room. Since then, the lifelong ocean lover has created more than 20 species of leather creatures. “I’ve always had this thing for sea animals, because they’re just so mysterious,” she says. “You can’t see them unless you go underwater or go to an aquarium. What I’m trying to do is to bring them into people’s everyday lives.” Shop the Freda Made collection.

2. With a wide selection of art prints, cork planters, and cute little notebooks, Prints & Goods is one-stop shopping for home and holiday gifts.

3. Portland, Oregon-based potter Shannon Holt’s Eso Esto line of textured vases give bold bouquets a run for their money.

4. Head to Jeramica Ceramics for dreamy boho tableware in earthy hues.

5. We can’t get enough of Juneday Textiles’ hand-dyed and hand-printed pillowcases and tea towels.

6. From crystals to cacti to seascapes, the embroidered motifs in German shop Krawall & Liebe will make you want to go on an adventure.

7. Fans of vintage home goods take note: Out There Vintage serves up some serious finds sourced in New York’s Hudson Valley.

8. Add a touch of merry to a minimalist home with an understated wreath from Rose and the Fox.

9. Inspired by Kintsugi, the Japanese art of mending broken ceramics with gold, Luker Made’s concrete coasters and console tables feature elegant metallic flourishes.

10. Whether you’re throwing a dinner party or enjoying weeknight leftovers, you can’t go wrong with the organic shapes and mottled glazes of Mr. Bowl Ceramicsdishware.

11. Bring a bit of nature indoors with help from The Flower Sundry, a Boston-based shop specializing in botanic art.

Fashion and Style

12. Bandito Vintage

As Bandito founder Katie Petersen will tell you, her foray into opening an Etsy shop came after years of experience working in retail—from Buffalo Exchange to Barneys New York—and time spent on the road, traveling, meeting people, and reflecting on her values. “I realized that, for me, rejecting consumerism wasn’t about rejecting all stuff forever and ever,” she says. “It meant collecting with intention.” Shop the Bandito Vintage collection.

13. There’s a suspender for every occasion in Batyar Accessories’ collection.

14. Keeping cozy means keeping chic with knitwear from Tulip Knit Atelier.

15. Style scouts will want to keep an eye on Aglae Concept, a fashion line made in Italy and founded by a former architect for Christian Dior.

16. With four fresh handbags in three chic colors, the Nashville-based line ELT Collective is edited to perfection.

17. Just a Suit’s timeless wrap skirts transcend seasons—style with tights and a sweater now, or throw one on over a swimsuit come summer.

18. Slip your feet into a pair of handmade sandals from Pam Left Pam Right—and start planning your next warm-weather vacation, STAT.

19. Find oversize sweaters, sporty, ‘90s-era tracksuits, and more at Poland-based vintage haven old wool.

20. Perfectly distressed and embellished vintage denim is surprisingly hard to come by, but luckily SJDENIM has a covetable supply at the ready.


21. Liz Lau Studio

Sydney, Australia-based Liz Lau trained as a laser cutting technician and an assistant to other jewelry designers before going all in on her own jewelry line, crafting unconventional statement pieces in celebration of hairy legs, freed nipples, and bucked expectations. “I wanted to create a platform to showcase and celebrate these features because there’s beauty in the imperfect,” she says. “I have so many more ideas brewing in my mind, and I cannot wait to keep learning and playing!” Shop the Liz Lau Studio collection.

22. Browse Tal Avishai Jewelry for a winning combination of shiny brass and surprising shapes.

23. Hunting for vintage jewelry just got easier with the opening of br2too—a shop founded by a longtime jewelry dealer with an eye for period pieces and collectibles.

24. Fun fact: The Greek jeweler behind Zac de Gal Fine Jewelry has more than three decades of experience bringing his modern fine-jewelry designs to life.

25. Take mindfulness to luxe new levels with precious-metal pocket pebbles and spinner rings from C Garnett Designs.

26. The earrings and necklaces in Lee Narkis’ unique crocheted collection connect the dots between traditional and modern techniques.

27. “Koval” means metalsmith in Ukrainian, and Koval Jewellery does the name justice with dozens of delicate pieces made from silver and gold.

28. Hand-picked crystals are the secret ingredients in Sable Jewelry’s stunning necklaces.

29. Baked By Lou’s colorful clay jewelry—much of which recalls the motifs of the Memphis design movement—is made in Cardiff, Wales.


30. Bonita Ivie Prints

Bonita Ivie Prints is a testament to the notion that if you can’t find what you’re looking for, making it yourself is the way to go. That’s exactly what happened for London-based graphic designer Bonita Ebuehi. “Upon searching for fun stationery that didn’t have the typical polka-dot, floral, or pastel designs, I saw a gap in the market for African print-inspired stationery,” Bonita explains. “I began to draw up designs influenced by traditional West African patterns and opened my Etsy shop to sell them in January 2017.” Shop the Bonita Ivie Prints collection.

31. Celebrate nostalgia with miniature wooden tape decks and turntables (and full-scale replicas of cassettes) made by the California creative behind 1980 Who.

32. Linocut art prints from Ink + Craft deliver a dash of color to the kitchen or office.

33. Add another layer of inspiration to art making with handmade watercolor paints from Virginia’s Hushwing Watercolors.

34. Surprise and delight all holiday season long with Native Decor Store’s quirky plywood animal wine holders—aka the perfect hostess gift.

35. Keep your favorite canine cozy with a hand-knitted sweater from Whip Knits Dog Sweaters.

36. Hand-carved spoons from Studio Arbor are one of a kind, just like your gift recipient.

37. Shop cute and cozy things for tiny humans at North Carolina-based Bleubird Knits.

38. Scavenge and Bloom’s sweet ceramics speak to coffee lovers, plant lovers, and animal lovers alike.

39. Stock up on adorable rompers and bibs from the mother and maker behind Sweetly be Yours.

40. Looking to set a holiday mood? Light a scented soy candle (in mistletoe, apple bourbon, or evergreen) from New York’s Kinfolk Candle Co.

Discover more fresh shops


  • thefuchsiamoon

    FuchsiaMoon from TheFuchsiaMoon said 1 year ago

    What a varied and wonderful collection of finds from a new cadre of Etsy shops, class of 2017! As a vintage seller with two shops I was pleased to see a vintage shop featured in 3 of the 4 categories. Thank you, Aleska

  • inkncraft

    Ink and Craft from inkncraft said 1 year ago

    We're so honored to be featured among these great shops! Thanks for including us!

  • juliejohnson766

    Julie Johnson from CannonRiverFiberFarm said 1 year ago

    Awesome variety of creative and quality products and services! Thanks for all of your efforts! Happy Holidays!

  • kathleenmw54

    kathleen woods said 1 year ago

    So much talent in the best little mall on earth ! Etsy Rocks !!!!!! My fav place to shop !

  • mamiererose

    Connie Hirschmugl from SimplyButtonBracelet said 1 year ago

    Creativity of other Etsy shop Owners inspires me in my SimplyButtonBracelet designs. Their work keeps me up to date with colors, moods, and trends. Amazing presentation! Thank you, Connie

  • rfiorazo

    Rosanna Fiorazo from RosannaFiorazoPhoto said 1 year ago

    Wow, such beautiful creations! Keep up the good work! 💕

  • 60oivkgr

    Darlene Esser said 1 year ago

    I love shoping one-of-a-kind great for birthdays Christmas celebrations I especially love art by cindy Martinez On ARTCENTRICDESIGN

  • bleubirdknits

    Elizabeth B from BleubirdKnits said 1 year ago

    Etsy is truly a wonderful space for makers & im honored to be featured ❤️ Thank you for including my little knit shop!

  • sueravey

    Sue Riviello from SuesCreationsStudio said 1 year ago

    Great to see all the variety Etsy offers. As a new shop owner myself, i see lots of new ideas.

  • katherinebradford919

    Katherine Bradford from BradfordsWoodSigns said 1 year ago

    It is so great that you do this to promote these shops. I love Etsy and feeling like part of a team. Blessings!!!

  • 9ayr4m11

    Glamourist Fashions from GlamouristFashions said 1 year ago

    Feeling and wearing the word is a beautiful thing.

  • dladsuo2

    Laura Birkava from LauraBirkava said 1 year ago

    What a great variety! Very inspiring.

  • aricanocean

    Arica Michelle from EarthLace said 1 year ago

    So inspiring to see all of the amazing talent out there! Love seeing other fellow creatives doing what they love and loving what they do! Way to go guys and gals!!!!!

  • miaackerson

    Mia Ackerson from MiasSewHappyStitchin said 1 year ago

    What a nice variety of creative Finds joined together by Etsy. As a beginner I am still learning the ropes but have been thrilled with two sales so far since August 2017. Wish you all the best and thrills of the first sales very soon. Cheers Mia

  • FannyLuStudio2

    Marian Vavra from FannyLuStudio2 said 1 year ago

    Marian Vavra from Fannylustudio2 What great shops and great people on Etsy. Thank you, I Love being part of all these Creative, Talented people. Marian. Merry Christmas

  • luxdesignco7

    XoxoDesignCo from XoxoDesignCo said 1 year ago

    Wonderful post! I truly love working through the Etsy platform. It's inspiring to see other creative entrepreneurs doing great things. Congrats to all! ❤️

  • femininetouchfaux

    jennifer hanna from femininetouchfaux said 1 year ago

    So excited to be on ETSY .It has been a learning experience, I hope to excel and create new handcrafted items. I am finding new ideas and making things better than ever. Thankyou for all the support. Etsy shop owners and followers!

  • forkidzpartyz

    Diane from 4kidzpartyz said 1 year ago

    I just put up my shop a few months ago and Love being a part of Etsy. I have gotten a wonderful reception from my customers. Thank you all. Diane 4kidzpartyz personalized party favors and gifts

  • cosmofields

    Keletso from cosmofields said 1 year ago

    Etsy has trully managed to round up beautiful creative minds from all the corners of our world into this lovely cozy world of creating. The collection is lovely. Bravo to Etsy and creators, crafters, and dreamers all around the world!

  • jacobswoodentoys

    Tim and Brigita Cornwell from jacobswoodentoys said 1 year ago

    Wonderful collection! Thank you for sharing.

  • nmzczcdi

    Linda said 1 year ago

    Kjcreations120 is my favorite site to order from! Very diverse choices and crafted so meticulously.

  • mmoglia101

    Mike Moglia from mmoglia101 said 1 year ago

    Who’s got the mosaics?

  • fcdabvch

    Lauren Alicia from GlorifiedPearls said 1 year ago

    I love this collection with a mix of style/life tips!! Awesome write up Aleksa!!

  • 9kzah129

    Barbara Jean from BlueCatStudioShop said 1 year ago

    Lovely shops, talented artists! Great vintage too, keep up the vintage shops!

  • naturasilver

    Pardar Chia from NaturaSilver said 1 year ago

    Congratulations my fellow Etsy sellers. The feature of this article is brilliant!

  • bozhenafuchs

    Bozhena Fuchs from FuchsArtStudio said 1 year ago

    Very interesting shops and great post!

  • 9pia9jro

    Darlene Ward said 1 year ago

    You’ve got to check out wanderlustinnvintage! She just opened shop and she has some cool stuff on there. Things you don’t see everyday. And she’s growing! Check it out. You can’t beat the prices!!

  • accentonvintage

    accentonvintage from accentonvintage said 1 year ago

    Wonderful shops -Great shiopping

  • bedouin

    Nicole from Crackerjackarma said 1 year ago

    So many great things ~!~ Very festive with something for everyone. Love to see some of the newer shops featured like TalAvishaiJewelry How beautiful are those artistic face hoops ! Cheers to growing sales and fond purchases this year !

  • infinitlit

    Farideh Nouri from FlairPaintings said 1 year ago

    very nice and creative!!!

  • Kashuen

    Kashuen Collectibles from Kashuen said 1 year ago

    I love the textured vases. Great selection. Thanks for sharing.

  • MegansMenagerie

    Megan from MegansMenagerie said 1 year ago


  • StyleGraphicDesign

    Maria from StyleGraphicDesign said 1 year ago

    Really unique ideas, love them all !!!

  • thompsonchelsey

    Chelsey Thompson from TheStarGypsy said 1 year ago

    It's always awesome to explore all the amazing artists, creators, and sellers that make up the Etsy world! Thanks for the recommendations - shop small this holiday seasons, everybody! :-)

  • unatuna

    Oonah from unatuna said 1 year ago

    Wow! What an amazing group of shops! They all look so professional!

  • Pysar

    Yuri Pysar from Pysar said 1 year ago

    how much love behind this beauty is! Thanks for the inspiration.

  • mrsakarn

    cindy Q. from mrsakarn said 1 year ago

    Love the shops in this blog. Thank you for sharing, going to go looking around in them.

  • LieneKikuteDesigns

    Liene from SilkArtbyLiene said 1 year ago

    So nice pieces love those earrings

  • PokutniaAnna

    Anna from FairyToysWorld said 1 year ago

    Like things from Home and Living! thanks for ideas)

  • RandMhandmade

    Renee from RandMhandmade said 1 year ago

    Thank you for sharing...great shops!!

  • amysfunkyfibers

    Amy Gunderson from amysfunkyfibers said 1 year ago

    Fun variety- love the printed stationary! Wishing all of the artisans a successful season!

  • GTDesigns

    renee and gerardo from GTDesigns said 1 year ago

    Irresistible gathering!! Lovely new shops! So diverse and full of fun ideas!! TFS!

  • kgarrett1966

    R.M Garrett from ArtisticAcrylics said 1 year ago

    These are wonderful and creative creations, from very talented artists of all kinds! Thanks for highlighting their shops, and giving us ideas that will spark our own imaginations all at the same time; as well as maybe provide opportunities to find special gifts for those we love! Thanks for sharing, and blessed holidays.

  • MysticalRaindrops

    Jeannie from MysticalRaindrops said 1 year ago

    I love discovering new shops and creative ideas. Keep showing them.

  • Bumbleweedz

    Dara Barth from Bumbleweedz said 1 year ago

    oh, I am loving these shops!!!! Thank you.

  • catomyn1

    Charmaine from FrenchToastKitty said 1 year ago

    Really beautiful picks. Great gift ideas for Christmas.

  • LezcanoDesigns

    Mary Lezcano from LezcanoDesigns said 1 year ago

    I love learning from these new shops! They are terrific

  • InAbsoluteBliss

    Ellie from EverbluePress said 1 year ago

    congrats to all new shops this year (those featured and not featured)- starting off is hard + brave!

  • roxietew

    roxie Tew from MakiGifts said 1 year ago

    I love being a part of Etsy. Please check out my new shop Makigifts.

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