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Making Memories, One Coat at a Time

Nov 14, 2013

by Lisa Butterworth

Have you seen Etsy’s 2013 holiday videos? In each, you get a tantalizing glimpse of the maker behind a one-of-a-kind item. Here on the blog, we’d like to share a bit more about these extraordinary folks. Today we meet Molly, whose incredibly covetable coats are a perennial holiday favorite.

“It’s definitely a whole family affair,” says designer, sewer and entrepreneur Molly Goodall. She’s talking about her Etsy business, Little Goodall, a bastion of imagination-igniting coats for kids (and a few for adults, too). Goodall’s charming, expertly constructed animal-inspired coats — she makes lions, bunnies, foxes, raccoons, bears and owls, among others — have made their way from her North Texas town to homes all over the world, from Australia and Qatar to South Korea and Kuwait.

Molly-Goodall-Headshot

Molly in her workshop.

That’s not something Goodall, a former toy designer who studied fashion at New York’s Parsons School of Design, could have ever imagined in 2010, when she was trying to come up with an inventive way to get her then two-year-old son to wear the hood on his jacket. “I was frustrated because I couldn’t find really cute, creative clothing for him to wear, and so I had this crazy idea for a lion coat,” she says. “I made it for him thinking that he would wear his hood up if it was a little bit more interesting.”

little-goodall-lion-coat

Her now five-year-old son is still her muse. His recent obsession with robots inspired the coat she’s working on adding to the collection, but he’s not content to stand idly by while she runs the business. “He likes to get involved in the design process and make drawings of what he thinks things should look like,” Molly says. “He’ll start cutting pieces of felt and gluing buttons onto his little collaborations.” Her son isn’t the only household member who pitches in. Goodall’s husband is a “huge help,” whether he’s cutting felt, counting stock or shuttling their little guy to kindergarten so she can work.

The sense of family extends to Little Goodall fans, too. “That’s one of the most amazing things about Etsy, is the connection you have with your customers,” she says. One bought matching coats for Mom, Dad, and child alike. Others order from her every year, sending pictures of their kids as they grow with her creations. “[The coats] are like well-loved stuffed animals. The older they get, the more personality they have,” explains Molly. “The big kids hand them down. One of my customers, she said, ‘My younger daughter just inherited the lion coat this year and she’s so excited that it’s her turn for it!’”

little-goodall-etsy-2

The holidays provide an opportunity for a lot of kids to get excited about one of Little Goodall’s warm, whimsical treasures. Stop by the Goodall home this time of year and you’ll find a flurry of activity. Molly might be in the big front room that acts as her sewing studio, putting finishing touches on a handful of dinosaur coats. In the guest bedroom, which doubles as a stockroom, you might find her dad, whose shipping background makes him a perfect candidate for inventory management. But the real magic happens in the packing area, aka dining room, where the entire family, including Molly’s husband and mother (who also happens to be an expert coat presser), set up a production-style line, giving each outgoing package their utmost attention.

“We take a lot of pride in the way that we pack [the coats],” she says. “Everything is in tissue paper, the box has been tied with a grosgrain ribbon and there’s a note that I write on a little card in each one, thanking the customer. We try to make it a really memorable moment whenever someone opens the box, so that it feels like they’re really opening something special.”

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Girl's Bunny Rabbit Coat// Girl's Winter Toggle Rabbit Coat// Wool Bunny Coat// Handmade Girls Winter Coat
Girl's Bunny Rabbit Coat// Girl's Winter Toggle Rabbit Coat// Wool Bunny Coat// Handmade Girls Winter Coat
littlegoodall
$170.00 USD
Girl's Flopsy Bunny Coat
Girl's Flopsy Bunny Coat
littlegoodall
$170.00 USD
Girls Bunny Coat// Merino Woolfelt Handmade Bunny Coat// Toddler Girls Halloween// Baby Girl's Bunny Coat // Baby Girl Outerwear//
Girls Bunny Coat// Merino Woolfelt Handmade Bunny Coat// Toddler Girls Halloween// Baby Girl's Bunny Coat // Baby Girl Outerwear//
littlegoodall
$159.00 USD
Girls Bunny Coat// Girls Handmade Clothing// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny // Winter
Girls Bunny Coat// Girls Handmade Clothing// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny // Winter
littlegoodall
$180.00 USD
Lion Coat Sewing Pattern //Wild Things Book with Pattern CD by Molly Goodall//Baby and Toddler Halloween Costume
Lion Coat Sewing Pattern //Wild Things Book with Pattern CD by Molly Goodall//Baby and Toddler Halloween Costume
littlegoodall
$15.99 USD
Girls Bunny Coat// Girls Handmade Halloween Costume// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny
Girls Bunny Coat// Girls Handmade Halloween Costume// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny
littlegoodall
$159.00 USD
Girl's Pink Coat with Dogs// Embroidered Chinoiserie Coat// Girl's Winter Dress Coat// Wool Outerwear// Handmade Children's Clothing
Girl's Pink Coat with Dogs// Embroidered Chinoiserie Coat// Girl's Winter Dress Coat// Wool Outerwear// Handmade Children's Clothing
littlegoodall
$200.00 USD
Matryoshka Coat
Matryoshka Coat
littlegoodall
$175.00 USD
Child's Bunny Hat// Flopsy Bunny Hat// Easter Bunny Hat // Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
Child's Bunny Hat// Flopsy Bunny Hat// Easter Bunny Hat // Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
littlegoodall
$44.00 USD
Blue Taffeta Hair Bow// Swan Princess Hair Bow// Girls Fancy Hair Bow on Alligator Clip// Handmade Large Hair Bow// Big Blue Bow
Blue Taffeta Hair Bow// Swan Princess Hair Bow// Girls Fancy Hair Bow on Alligator Clip// Handmade Large Hair Bow// Big Blue Bow
littlegoodall
$16.00 USD
Friendly Lion Romper// Lion Romper //Blue Linen Romper //Handmade Boy's Outfit // Baby Shower Gift
Friendly Lion Romper// Lion Romper //Blue Linen Romper //Handmade Boy's Outfit // Baby Shower Gift
littlegoodall
$86.00 USD
Embroidered Pink Dog Decorative Pillow// Embroidered Wool Pillow with Tassels// Staffordshore Dog Pillow// Chinoiserie
Embroidered Pink Dog Decorative Pillow// Embroidered Wool Pillow with Tassels// Staffordshore Dog Pillow// Chinoiserie
littlegoodall
$135.00 USD
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
littlegoodall
$135.00 USD
Girl's Chloe Coat// Woolfelt Girls Dress Coat// Chloe Coat// Handmade Girls Face Coat// Girl's Holiday Dress Coat// Handmade Girls' Clothing
Girl's Chloe Coat// Woolfelt Girls Dress Coat// Chloe Coat// Handmade Girls Face Coat// Girl's Holiday Dress Coat// Handmade Girls' Clothing
littlegoodall
$170.00 USD
Girls Bunny Hat// Wool Bunny Hat// Oatmeal & Pink Bunny Rabbit Hat// Baby Bunny Bonnet// Snowshoe Rabbit Bunny Hat// Girls Warm Winter Hat
Girls Bunny Hat// Wool Bunny Hat// Oatmeal & Pink Bunny Rabbit Hat// Baby Bunny Bonnet// Snowshoe Rabbit Bunny Hat// Girls Warm Winter Hat
littlegoodall
$44.00 USD
Girl's Sun Bonnet in Red Linen//  Little House on the Prairie Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet in Cape Cod Red
Girl's Sun Bonnet in Red Linen// Little House on the Prairie Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet in Cape Cod Red
littlegoodall
$33.00 USD
Girl's Swan Princess Dress// Girls Swan Dress// Blue Taffeta Swan Party Dress// Girls Handmade Clothing// Teal Blue Dress
Girl's Swan Princess Dress// Girls Swan Dress// Blue Taffeta Swan Party Dress// Girls Handmade Clothing// Teal Blue Dress
littlegoodall
$150.00 USD
Boy's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
Boy's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
littlegoodall
$44.00 USD
Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet //  Floral Girl's Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet // Floral Girl's Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
littlegoodall
$35.00 USD
Baby Bonnet in Liberty London Royal Oak House Ruffle Bonnet //  Green Girls Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Liberty London Royal Oak House Ruffle Bonnet // Green Girls Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
littlegoodall
$35.00 USD
Baby Bonnet in Liberty London Queue for the Zoo Ruffle Bonnet //  Animal Print Bonnet// Handmade Cotton Beach Bonnet// Kid's Summer Bonnet
Baby Bonnet in Liberty London Queue for the Zoo Ruffle Bonnet // Animal Print Bonnet// Handmade Cotton Beach Bonnet// Kid's Summer Bonnet
littlegoodall
$35.00 USD
Baby Bonnet in Liberty London Painters Meadow Ruffle Bonnet //  Floral Girls Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Liberty London Painters Meadow Ruffle Bonnet // Floral Girls Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
littlegoodall
$35.00 USD
Baby Bonnet in Liberty London Mary Mary Ruffle Bonnet //  Ruffle Edge Girls Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Liberty London Mary Mary Ruffle Bonnet // Ruffle Edge Girls Bonnet// Handmade Cotton Beach Bonnet// Girl's Summer Bonnet
littlegoodall
$35.00 USD
Baby Boy Linen Sun Bonnet // Wide Brim Toddler Hat in Stormy Blue Linen  // Handmade Linen Beach Bonnet//  Baby Boy's Summer Hat
Baby Boy Linen Sun Bonnet // Wide Brim Toddler Hat in Stormy Blue Linen // Handmade Linen Beach Bonnet// Baby Boy's Summer Hat
littlegoodall
$33.00 USD
Boy's Linen Sun Bonnet // Wide Brim Toddler Hat in Indigo Linen  // Handmade Linen Beach Hat//  Baby Boy's Summer Hat
Boy's Linen Sun Bonnet // Wide Brim Toddler Hat in Indigo Linen // Handmade Linen Beach Hat// Baby Boy's Summer Hat
littlegoodall
$33.00 USD
Girl's Linen Sun Bonnet // Wide Brim Baby Bonnet in Flax Linen  // Handmade Linen Beach Bonnet//  Baby Girl's Summer Bonnet
Girl's Linen Sun Bonnet // Wide Brim Baby Bonnet in Flax Linen // Handmade Linen Beach Bonnet// Baby Girl's Summer Bonnet
littlegoodall
$33.00 USD
Baby Bonnet in Pink Linen//  Scallop Edge Sun Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Pink Linen// Scallop Edge Sun Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet
littlegoodall
$35.00 USD
Boy's Lion Coat// Kids Lion Coat// Wool Felt Boys Coat// Boys Outerwear
Boy's Lion Coat// Kids Lion Coat// Wool Felt Boys Coat// Boys Outerwear
littlegoodall
$170.00 USD
Baby Fawn Coat// Bambi Coat // Baby Winter Outerwear// Handmade Baby Clothing// Wool Kids Coats// Warm Winter Coat// Baby Deer Coat
Baby Fawn Coat// Bambi Coat // Baby Winter Outerwear// Handmade Baby Clothing// Wool Kids Coats// Warm Winter Coat// Baby Deer Coat
littlegoodall
$170.00 USD
Girl's Rainbow Coat// Girls Blue Rainbow Butterfly Dress Coat// Handmade Girls Wool Coat// Toddler Girl's Winter Coat
Girl's Rainbow Coat// Girls Blue Rainbow Butterfly Dress Coat// Handmade Girls Wool Coat// Toddler Girl's Winter Coat
littlegoodall
$200.00 USD
Kids Animal Clothing Sewing Pattern// Wild Things to Sew and Wear Book & Pattern CD by Molly Goodall// Handmade Children's Clothing Patterns
Kids Animal Clothing Sewing Pattern// Wild Things to Sew and Wear Book & Pattern CD by Molly Goodall// Handmade Children's Clothing Patterns
littlegoodall
$15.99 USD
Baby Girl Violet Mouse Romper// Violet Mousie //Purple Gingham Sunsuit //Handmade Baby Outfit // Baby Shower Gift// Cake Smash Outfit
Baby Girl Violet Mouse Romper// Violet Mousie //Purple Gingham Sunsuit //Handmade Baby Outfit // Baby Shower Gift// Cake Smash Outfit
littlegoodall
$86.00 USD
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
littlegoodall
$44.00 USD
Girls Easter Bunny Hat// Baby Bunny Winter Hat// Handmade Luxe Bunny Bonnet in Champagne and Pink// Kids Rabbit Ears Hat
Girls Easter Bunny Hat// Baby Bunny Winter Hat// Handmade Luxe Bunny Bonnet in Champagne and Pink// Kids Rabbit Ears Hat
littlegoodall
$44.00 USD
Magical Unicorn Coat // Girls Pink Unicorn Coat// Silver & Pink Handmade Unicorn Coat// Girls Wool Outerwear// Handmade Clothing
Magical Unicorn Coat // Girls Pink Unicorn Coat// Silver & Pink Handmade Unicorn Coat// Girls Wool Outerwear// Handmade Clothing
littlegoodall
$200.00 USD
Toddler Fox Hat// Fox Halloween Costume// Kids Winter Hat// Warm Winter Hat // Handmade Children's Hat
Toddler Fox Hat// Fox Halloween Costume// Kids Winter Hat// Warm Winter Hat // Handmade Children's Hat
littlegoodall
$47.00 USD

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