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Making Memories, One Coat at a Time

Nov 14, 2013

by Lisa Butterworth

Have you seen Etsy’s 2013 holiday videos? In each, you get a tantalizing glimpse of the maker behind a one-of-a-kind item. Here on the blog, we’d like to share a bit more about these extraordinary folks. Today we meet Molly, whose incredibly covetable coats are a perennial holiday favorite.

“It’s definitely a whole family affair,” says designer, sewer and entrepreneur Molly Goodall. She’s talking about her Etsy business, Little Goodall, a bastion of imagination-igniting coats for kids (and a few for adults, too). Goodall’s charming, expertly constructed animal-inspired coats — she makes lions, bunnies, foxes, raccoons, bears and owls, among others — have made their way from her North Texas town to homes all over the world, from Australia and Qatar to South Korea and Kuwait.

Molly-Goodall-Headshot

Molly in her workshop.

That’s not something Goodall, a former toy designer who studied fashion at New York’s Parsons School of Design, could have ever imagined in 2010, when she was trying to come up with an inventive way to get her then two-year-old son to wear the hood on his jacket. “I was frustrated because I couldn’t find really cute, creative clothing for him to wear, and so I had this crazy idea for a lion coat,” she says. “I made it for him thinking that he would wear his hood up if it was a little bit more interesting.”

little-goodall-lion-coat

Her now five-year-old son is still her muse. His recent obsession with robots inspired the coat she’s working on adding to the collection, but he’s not content to stand idly by while she runs the business. “He likes to get involved in the design process and make drawings of what he thinks things should look like,” Molly says. “He’ll start cutting pieces of felt and gluing buttons onto his little collaborations.” Her son isn’t the only household member who pitches in. Goodall’s husband is a “huge help,” whether he’s cutting felt, counting stock or shuttling their little guy to kindergarten so she can work.

The sense of family extends to Little Goodall fans, too. “That’s one of the most amazing things about Etsy, is the connection you have with your customers,” she says. One bought matching coats for Mom, Dad, and child alike. Others order from her every year, sending pictures of their kids as they grow with her creations. “[The coats] are like well-loved stuffed animals. The older they get, the more personality they have,” explains Molly. “The big kids hand them down. One of my customers, she said, ‘My younger daughter just inherited the lion coat this year and she’s so excited that it’s her turn for it!’”

little-goodall-etsy-2

The holidays provide an opportunity for a lot of kids to get excited about one of Little Goodall’s warm, whimsical treasures. Stop by the Goodall home this time of year and you’ll find a flurry of activity. Molly might be in the big front room that acts as her sewing studio, putting finishing touches on a handful of dinosaur coats. In the guest bedroom, which doubles as a stockroom, you might find her dad, whose shipping background makes him a perfect candidate for inventory management. But the real magic happens in the packing area, aka dining room, where the entire family, including Molly’s husband and mother (who also happens to be an expert coat presser), set up a production-style line, giving each outgoing package their utmost attention.

“We take a lot of pride in the way that we pack [the coats],” she says. “Everything is in tissue paper, the box has been tied with a grosgrain ribbon and there’s a note that I write on a little card in each one, thanking the customer. We try to make it a really memorable moment whenever someone opens the box, so that it feels like they’re really opening something special.”

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Cozy Wool Elephant Coat
Cozy Wool Elephant Coat
littlegoodall
$200.00 USD
Merino Wool Lucky Llama Coat
Merino Wool Lucky Llama Coat
littlegoodall
$200.00 USD
Girl's Flopsy Bunny Coat
Girl's Flopsy Bunny Coat
littlegoodall
$170.00 USD
Red Wool Alpaca Cape// Handmade Girls Winter Outerwear// Red Wool Winter Cape with Black Fur Trim // Handmade Girls Clothing
Red Wool Alpaca Cape// Handmade Girls Winter Outerwear// Red Wool Winter Cape with Black Fur Trim // Handmade Girls Clothing
littlegoodall
$200.00 USD
Girls Bunny Coat// Girls Handmade Clothing// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny // Winter
Girls Bunny Coat// Girls Handmade Clothing// Grey Wool Bunny Jacket// Baby Bunny Coat// Toddler Girl Clothing// Easter Bunny // Winter
littlegoodall
$180.00 USD
Kids Animal Clothing Sewing Pattern// Wild Things to Sew and Wear Book & Pattern CD by Molly Goodall// Handmade Children's Clothing Patterns
Kids Animal Clothing Sewing Pattern// Wild Things to Sew and Wear Book & Pattern CD by Molly Goodall// Handmade Children's Clothing Patterns
littlegoodall
$15.99 USD
Girl's Pink Flamingo Party Dress
Girl's Pink Flamingo Party Dress
littlegoodall
$150.00 USD
Lion Coat Sewing Pattern: Wild Things Book with Pattern CD by Molly Goodall
Lion Coat Sewing Pattern: Wild Things Book with Pattern CD by Molly Goodall
littlegoodall
$15.99 USD
Dinosaur Hat// Kids Dino Hat// Boys Winter Hat// Handmade Childrens Dinosaur Hat// Green Dinosaur Winter Hat for Kids// Boys Halloween
Dinosaur Hat// Kids Dino Hat// Boys Winter Hat// Handmade Childrens Dinosaur Hat// Green Dinosaur Winter Hat for Kids// Boys Halloween
littlegoodall
$46.00 USD
Ruffle Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet
Ruffle Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet
littlegoodall
$35.00 USD
Very Hungry Caterpillar™ Ice Cream Scoop Romper: World of Eric Carle™+ Little Goodall
Very Hungry Caterpillar™ Ice Cream Scoop Romper: World of Eric Carle™+ Little Goodall
littlegoodall
$70.00 USD
The Very Hungry Caterpillar™ Two Scoops Dress by World of Eric Carle + Little Goodall
The Very Hungry Caterpillar™ Two Scoops Dress by World of Eric Carle + Little Goodall
littlegoodall
$120.00 USD
Boy's Robot Coat// Robot Halloween Costume// Kids Navy Wool Winter Coat// Handmade Children's Jacket
Boy's Robot Coat// Robot Halloween Costume// Kids Navy Wool Winter Coat// Handmade Children's Jacket
littlegoodall
$155.00 USD
Red Merino Wool Matryoshka Coat
Red Merino Wool Matryoshka Coat
littlegoodall
$180.00 USD
Girl's Blue Dog Coat// Girl's Embroidered Dress Coat// Blue Chinoiserie Coat// Girls Wool Outerwear// Heirloom Clothing
Girl's Blue Dog Coat// Girl's Embroidered Dress Coat// Blue Chinoiserie Coat// Girls Wool Outerwear// Heirloom Clothing
littlegoodall
$200.00 USD
Girl's Merino Wool Rainbow Coat: Queen of Hearts Coat
Girl's Merino Wool Rainbow Coat: Queen of Hearts Coat
littlegoodall
$200.00 USD
Luxe Bunny Coat in Grey and Pink Merino Wool
Luxe Bunny Coat in Grey and Pink Merino Wool
littlegoodall
$159.00 USD
Luxe Merino Wool Bunny Hat in Champagne and Pink
Luxe Merino Wool Bunny Hat in Champagne and Pink
littlegoodall
$44.00 USD
Pink Wool Coat with Embroidered Dogs and Tassels: Buffy and Muffy Coat from our Little Goodall + Willa Heart Collection
Pink Wool Coat with Embroidered Dogs and Tassels: Buffy and Muffy Coat from our Little Goodall + Willa Heart Collection
littlegoodall
$200.00 USD
Flopsy Bunny Hat in Heather Brown Wool
Flopsy Bunny Hat in Heather Brown Wool
littlegoodall
$44.00 USD
Luxe Merino Wool Bunny Coat
Luxe Merino Wool Bunny Coat
littlegoodall
$159.00 USD
Blue Gingham Lion Romper
Blue Gingham Lion Romper
littlegoodall
$86.00 USD
The Very Hungry Caterpillar™ Strawberry Leaf Romper: World of Eric Carle + Little Goodall
The Very Hungry Caterpillar™ Strawberry Leaf Romper: World of Eric Carle + Little Goodall
littlegoodall
$85.00 USD
Embroidered Pink Dog Decorative Pillow: Little Goodall + Willa Heart Collection
Embroidered Pink Dog Decorative Pillow: Little Goodall + Willa Heart Collection
littlegoodall
$135.00 USD
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
littlegoodall
$135.00 USD
Swan Princess Blue Taffeta Hair Bow
Swan Princess Blue Taffeta Hair Bow
littlegoodall
$16.00 USD
Blue and Cream Swan Princess Party Dress
Blue and Cream Swan Princess Party Dress
littlegoodall
$150.00 USD
Merino Wool Chloe Girl Coat with Pink Bows
Merino Wool Chloe Girl Coat with Pink Bows
littlegoodall
$170.00 USD
Baby Fawn Merino Wool Coat
Baby Fawn Merino Wool Coat
littlegoodall
$170.00 USD
Girls Merino Wool Bunny Hat: Heather Oatmeal and Pink
Girls Merino Wool Bunny Hat: Heather Oatmeal and Pink
littlegoodall
$44.00 USD
Girl's Sun Bonnet in Red Linen//  Little House on the Prairie Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet in Cape Cod Red
Girl's Sun Bonnet in Red Linen// Little House on the Prairie Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet in Cape Cod Red
littlegoodall
$33.00 USD
The Very Hungry Caterpillar™ Strawberry Leaf Dress by World of Eric Carle + Little Goodall
The Very Hungry Caterpillar™ Strawberry Leaf Dress by World of Eric Carle + Little Goodall
littlegoodall
$110.00 USD
Peter Rabbit Hat in Camel and Blue Merino Wool
Peter Rabbit Hat in Camel and Blue Merino Wool
littlegoodall
$44.00 USD
Ruffle Baby Bonnet in Liberty London Royal Oak House Cotton Lawn
Ruffle Baby Bonnet in Liberty London Royal Oak House Cotton Lawn
littlegoodall
$35.00 USD
Animal Print Ruffled Bonnet in Liberty London Queue for the Zoo Cotton Lawn
Animal Print Ruffled Bonnet in Liberty London Queue for the Zoo Cotton Lawn
littlegoodall
$35.00 USD
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
littlegoodall
$35.00 USD

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