Shop Etsy

Making Memories, One Coat at a Time

Nov 14, 2013

by Lisa Butterworth

Have you seen Etsy’s 2013 holiday videos? In each, you get a tantalizing glimpse of the maker behind a one-of-a-kind item. Here on the blog, we’d like to share a bit more about these extraordinary folks. Today we meet Molly, whose incredibly covetable coats are a perennial holiday favorite.

“It’s definitely a whole family affair,” says designer, sewer and entrepreneur Molly Goodall. She’s talking about her Etsy business, Little Goodall, a bastion of imagination-igniting coats for kids (and a few for adults, too). Goodall’s charming, expertly constructed animal-inspired coats — she makes lions, bunnies, foxes, raccoons, bears and owls, among others — have made their way from her North Texas town to homes all over the world, from Australia and Qatar to South Korea and Kuwait.

Molly-Goodall-Headshot

Molly in her workshop.

That’s not something Goodall, a former toy designer who studied fashion at New York’s Parsons School of Design, could have ever imagined in 2010, when she was trying to come up with an inventive way to get her then two-year-old son to wear the hood on his jacket. “I was frustrated because I couldn’t find really cute, creative clothing for him to wear, and so I had this crazy idea for a lion coat,” she says. “I made it for him thinking that he would wear his hood up if it was a little bit more interesting.”

little-goodall-lion-coat

Her now five-year-old son is still her muse. His recent obsession with robots inspired the coat she’s working on adding to the collection, but he’s not content to stand idly by while she runs the business. “He likes to get involved in the design process and make drawings of what he thinks things should look like,” Molly says. “He’ll start cutting pieces of felt and gluing buttons onto his little collaborations.” Her son isn’t the only household member who pitches in. Goodall’s husband is a “huge help,” whether he’s cutting felt, counting stock or shuttling their little guy to kindergarten so she can work.

The sense of family extends to Little Goodall fans, too. “That’s one of the most amazing things about Etsy, is the connection you have with your customers,” she says. One bought matching coats for Mom, Dad, and child alike. Others order from her every year, sending pictures of their kids as they grow with her creations. “[The coats] are like well-loved stuffed animals. The older they get, the more personality they have,” explains Molly. “The big kids hand them down. One of my customers, she said, ‘My younger daughter just inherited the lion coat this year and she’s so excited that it’s her turn for it!’”

little-goodall-etsy-2

The holidays provide an opportunity for a lot of kids to get excited about one of Little Goodall’s warm, whimsical treasures. Stop by the Goodall home this time of year and you’ll find a flurry of activity. Molly might be in the big front room that acts as her sewing studio, putting finishing touches on a handful of dinosaur coats. In the guest bedroom, which doubles as a stockroom, you might find her dad, whose shipping background makes him a perfect candidate for inventory management. But the real magic happens in the packing area, aka dining room, where the entire family, including Molly’s husband and mother (who also happens to be an expert coat presser), set up a production-style line, giving each outgoing package their utmost attention.

“We take a lot of pride in the way that we pack [the coats],” she says. “Everything is in tissue paper, the box has been tied with a grosgrain ribbon and there’s a note that I write on a little card in each one, thanking the customer. We try to make it a really memorable moment whenever someone opens the box, so that it feels like they’re really opening something special.”

gifts-blog-banner
Pink Wool Coat with Embroidered Dogs and Tassels: Buffy and Muffy Coat from our Little Goodall + Willa Heart Collection
Pink Wool Coat with Embroidered Dogs and Tassels: Buffy and Muffy Coat from our Little Goodall + Willa Heart Collection
littlegoodall
$200.00 USD
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
Embroidered Decorative Pillow with Dogs in Blue// Embroidered Dogs on Wool Pillow// Chinoiserie
littlegoodall
$135.00 USD
Embroidered Pink Dog Decorative Pillow: Little Goodall + Willa Heart Collection
Embroidered Pink Dog Decorative Pillow: Little Goodall + Willa Heart Collection
littlegoodall
$135.00 USD
Peter Rabbit Hat in Camel and Blue Merino Wool
Peter Rabbit Hat in Camel and Blue Merino Wool
littlegoodall
$44.00 USD
Ruffle Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet
Ruffle Baby Bonnet in Liberty London Mauvey Floral Ruffle Bonnet
littlegoodall
$35.00 USD
Ruffle Baby Bonnet in Liberty London Royal Oak House Cotton Lawn
Ruffle Baby Bonnet in Liberty London Royal Oak House Cotton Lawn
littlegoodall
$35.00 USD
Animal Print Ruffled Bonnet in Liberty London Queue for the Zoo Cotton Lawn
Animal Print Ruffled Bonnet in Liberty London Queue for the Zoo Cotton Lawn
littlegoodall
$35.00 USD
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
Floral Ruffled Baby Bonnet in Liberty London Painters Meadow Cotton Lawn
littlegoodall
$35.00 USD
Ruffled Baby Bonnet in Liberty London Cotton Blue Floral Print
Ruffled Baby Bonnet in Liberty London Cotton Blue Floral Print
littlegoodall
$35.00 USD
The Very Hungry Caterpillar™ Two Scoops Dress
The Very Hungry Caterpillar™ Two Scoops Dress
littlegoodall
$120.00 USD
Boy's Linen Sun Bonnet // Wide Brim Toddler Hat in Indigo Linen  // Handmade Linen Beach Hat//  Baby Boy's Summer Hat
Boy's Linen Sun Bonnet // Wide Brim Toddler Hat in Indigo Linen // Handmade Linen Beach Hat// Baby Boy's Summer Hat
littlegoodall
$33.00 USD
Stormy Blue Brimmed Linen Sun Bonnet
Stormy Blue Brimmed Linen Sun Bonnet
littlegoodall
$33.00 USD
Baby Bonnet in Pink Linen//  Scallop Edge Sun Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet
Baby Bonnet in Pink Linen// Scallop Edge Sun Bonnet// Handmade Linen Beach Bonnet// Girl's Summer Bonnet
littlegoodall
$35.00 USD
Reserved Listing for Allie Connors Johnston: Two Girls Pink Butterfly Capes
Reserved Listing for Allie Connors Johnston: Two Girls Pink Butterfly Capes
littlegoodall
$194.00 USD
Green Wool Dinosaur Coat
Green Wool Dinosaur Coat
littlegoodall
$159.00 USD
Luxe Lion Wool Toggle Coat
Luxe Lion Wool Toggle Coat
littlegoodall
$170.00 USD
Baby Fawn Merino Wool Coat
Baby Fawn Merino Wool Coat
littlegoodall
$170.00 USD
Girl's Pink Flamingo Party Dress
Girl's Pink Flamingo Party Dress
littlegoodall
$150.00 USD
Girl's Rainbow and Butterfly Coat in Sky Blue
Girl's Rainbow and Butterfly Coat in Sky Blue
littlegoodall
$200.00 USD
Merino Wool Bunny Toggle Coat
Merino Wool Bunny Toggle Coat
littlegoodall
$170.00 USD
Lemon Yellow Caterpillar Dress: The Very Hungry Caterpillar™ Lemonade Dress by World of Eric Carle + Little Goodall
Lemon Yellow Caterpillar Dress: The Very Hungry Caterpillar™ Lemonade Dress by World of Eric Carle + Little Goodall
littlegoodall
$85.00 USD
Very Hungry Caterpillar™ Ice Cream Scoop Romper: World of Eric Carle™+ Little Goodall
Very Hungry Caterpillar™ Ice Cream Scoop Romper: World of Eric Carle™+ Little Goodall
littlegoodall
$70.00 USD
Rainbow Sundress: Blue Sky
Rainbow Sundress: Blue Sky
littlegoodall
$110.00 USD
Rainbow Sundress: Sunset Pink
Rainbow Sundress: Sunset Pink
littlegoodall
$110.00 USD
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
Child's Easter Bunny Hat// Little Rabbit Hat in Camel and Blue// Boys Handmade Bunny Ears Hat// Wool Felt Bunny Hat
littlegoodall
$44.00 USD
Luxe Merino Wool Bunny Hat in Champagne and Pink
Luxe Merino Wool Bunny Hat in Champagne and Pink
littlegoodall
$44.00 USD
Magical Unicorn Coat // Girls Pink Unicorn Coat// Silver & Pink Handmade Unicorn Coat// Girls Wool Outerwear// Handmade Clothing
Magical Unicorn Coat // Girls Pink Unicorn Coat// Silver & Pink Handmade Unicorn Coat// Girls Wool Outerwear// Handmade Clothing
littlegoodall
$200.00 USD
Fox Hat
Fox Hat
littlegoodall
$47.00 USD
Girl's Magical Unicorn Hat in Pink and Silver
Girl's Magical Unicorn Hat in Pink and Silver
littlegoodall
$60.00 USD
Kid Robot Coat in Navy Wool
Kid Robot Coat in Navy Wool
littlegoodall
$155.00 USD
Girls Bunny Hat// Wool Bunny Hat// Oatmeal & Pink Bunny Rabbit Hat// Baby Bunny Bonnet// Snowshoe Rabbit Hat// Girls Warm Winter Hat
Girls Bunny Hat// Wool Bunny Hat// Oatmeal & Pink Bunny Rabbit Hat// Baby Bunny Bonnet// Snowshoe Rabbit Hat// Girls Warm Winter Hat
littlegoodall
$44.00 USD
Girl's Flopsy Bunny Coat
Girl's Flopsy Bunny Coat
littlegoodall
$170.00 USD
Linen Brimmed Sun Bonnet
Linen Brimmed Sun Bonnet
littlegoodall
$33.00 USD
SALE! Ms. Fox: Adult Ladies Fox Coat
SALE! Ms. Fox: Adult Ladies Fox Coat
littlegoodall
$150.00 USD
Pink Flamingo Pink Taffeta Hair Bow
Pink Flamingo Pink Taffeta Hair Bow
littlegoodall
$16.00 USD
Blue and Cream Swan Princess Party Dress
Blue and Cream Swan Princess Party Dress
littlegoodall
$150.00 USD

123 comments

Sign in to add your own