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Welcome to the Etsy Journal

Jun 19, 2017

by Alison Feldmann handmade and vintage goods

For the last 10 years, we’ve used this space to tell the stories of Etsy’s global community of makers, collectors, buyers, and sellers. We’ve had a few names in that time, but we’ve always been a publication with big ambitions, covering far-ranging subjects like cosplay culture, the tiny house movement, and even sustainable seafood. We’ve shared expert tips and ideas on everything from artistic living to kitchen makeovers, and our obsession with DIY has yielded hundreds of original craft projects, including terrariums made of candy and a pressed-flower phone case that went positively viral. Through it all, we’ve shared the stories of inspiring creatives and focused on the conversations that matter to us most: innovation, design, entrepreneurship, and artistic practice.

Today, we’re embracing new formats and mediums to tell Etsy’s story—including a digital magazine—and we’re giving the Etsy Blog a new moniker that encompasses our evolving focus. Welcome to the Etsy Journal, your source for ideas and inspiration for creative living. Join us as we visit artists’ studios and learn their stories, highlight emerging trends, and share DIYs to bring out your creative side. Explore our digital magazine below and tell us what you think in the comments.


  • woodironandrags

    Wood Iron and Rags from WoodIronAndRags said 1 year ago

    I love the new Etsy Journal. It's really cool that we can download it so that we don't lose a certain story or craft. Thanks!

  • foofoogal54

    foofoogal54 from GracefulVtgClothing said 1 year ago

    Change and more change. This is a wonderful way to carry on the new things going on her. Great idea.

  • Kashuen

    Kashuen Collectibles from Kashuen said 1 year ago

    I love Etsy Journal idea. Love Etsy community. Thank you.

  • gardenmis

    Priscilla from Gardenmis said 1 year ago

    I love being introduced to new artists, so please continue sharing their stories, studios, and emerging trends! :)

  • EyePopArt

    Christine Claringbold from EyePopArt said 1 year ago

    The first thing I thought of was "the Etsy Journal" project from ages ago when Etsy sellers were passing around an art journal. Each artist would contribute a page and then send it along to the next person in line. I was on the list but it never showed up at my house! I guess it somehow died along the way...does anyone remember this? Anyway this looks like fun. Please remember your longtime old-school sellers when creating content for the new magazine and blog! Maybe you could do a story on the old "Etsy Journal"! It was quite an amazing and beautiful project. Thanks Etsy!

  • beatrizmcdavid

    Beatriz McDavid from AlegriaCollection said 1 year ago

    Looks great, Alison! I'm especially happy to see that you enjoy "trawling for vintage oddities." Here's hoping that "vintage" will feature more prominently in the Etsy story going forward. Thanks!

  • inmyigloo

    Kerri R. Klein from inmyigloo said 1 year ago

    Wow. This looks nice. Can't wait to read more!

  • GTDesigns

    renee and gerardo from GTDesigns said 1 year ago

    Hearts to the new Etsy Journal!! Selling online today is like the ever changing realm of a cell phone's features and capabilities or computers or even medicine ... nosing around, trending to keep up is a 21st reality must! I love the idea of uniquely handmade and past time vintage, shops and stories in a digital vein for sure!!

  • aressa

    aressa from OriginalBridalHanger said 1 year ago

    Pretty neat! Love it...

  • evolvewithmary

    evolvewithmary from evolvewithmarycrafts said 1 year ago

    I love reading about other artists & their processes - great idea with the Etsy Journal!

  • CountryMountain

    Country Mountain Girl from RiverViewThreads said 1 year ago

    Oh my goodness! I absolutely love it! I love the 'feel' (if you will) of reading a magazine plus there is the option to download it! Bravo to all everyone who teamed up to make this happen. Great, scratch that...AWESOME idea!

  • JewelMeShop

    Georgia from JewelMeShop said 1 year ago

    Wow! Cool idea!

  • gilstrapdesigns

    Debra Gilstrap from gilstrapdesigns said 1 year ago

    This seems like it's going to be really nice. I have always loved reading about other sellers having a chance to see their studios their processes and learning a lot of new things. I remember when we used to have the open studio series I just loved reading those. I hope that ETSY will always keep this great and very unique community that we have always had to me it's articles like these that keep us all connected even though we may all live in different parts of the world but these are the things that bind us together and keeps us connected!

  • LauraKAiken

    Laura K. Aiken from LauraKAiken said 1 year ago

    How great is this new Etsy Journal? I always enjoy learning about new artists and getting inspired by all the beautiful work. -Looking forward to reading more. Great idea! Laura.

  • studiololo2

    Laurel Porter-Gaylord from StudioLolo2 said 1 year ago

    I've been a part of Etsy for 10 years now. Time flies when you're having fun! I love the idea of the journal, too. Seeing where and how other people create is interesting to me. Thanks for sharing this!

  • TreasuredMemoryLane

    TreasuredMemoryLane from TreasuredMemoryLane said 1 year ago

    Like this new feature! Thanks Etsy for introducing it!

  • stansberry

    Natalie Morrow from stansberry said 1 year ago

    Impressed! Keep up the great work!

  • AppleBranchesVintage

    AppleBranchesVintage from AppleBranchesVintage said 1 year ago

    The cover is beautiful! Everything looks lovely.

  • buyrjunk

    Denny from buyrvintagejunk said 1 year ago

    Etsy Journal is going to be an interesting read. I love learning about people and their journeys, including the how and why of their lives that got them to Now! And... I also learned that it's easier to read with Full Screen lol.

  • laurastark

    Laura Stark from laurastark said 1 year ago

    I really like the journal format. It's a fresh approach to the makers and shops on Etsy.

  • Vintagefrenchlinens

    Nan and Dermot from Vintagefrenchlinens said 1 year ago

    Love the new Journal "Issuu'....clean and stylish. Nice articles and features. Well done Etsy! A small comment...we would love to see a bit more focus on the Vintage side of Etsy. We are vintage sellers ( VintageFrenchLinens) so we are a bit biased...but we love great hand mades and crafting too! Thanks again, Etsy, for all you do! Nan and Dermot

  • OutsideInArtStudio

    Michele from OutsideInArtStudio said 1 year ago

    Love it- fresh and interesting!

  • WaveSong

    ev from WaveSong said 1 year ago

    I love seeing maker's spaces. Thank you.

  • serviceslyssjart

    Sylvie Jolin from Lyssjart said 1 year ago

    Etsy Journal is great! Nicely done, I love it.

  • lenagoodison

    Lena Goodison from HejAndHelloCreative said 1 year ago

    Wow!! I love the look and I always enjoy reading about other artists/makers, their processes and also have a peek at their work spaces;-)) Beautiful cover!

  • FreshRetroGallery

    Elizabeth Knaus from FreshRetroGallery said 1 year ago

    I first learned of Etsy by mention in a print magazine. How interesting to see this digital journal! I hope to see my best selling item Family Tree Charts featured in an editorial article some day, or anything from my shop. Best wishes and keep up the creativity, Etsy!

  • MaryFosterCreative

    Mary Foster from MaryFosterCreative said 1 year ago

    Etsy Journal is delightful and inspiring! Thank you!

  • ClosetGothic

    Janne Perry from ClosetGothic said 1 year ago

    Very, very nice -great work; Etsy Journal visually attractive without being in-yer-face and has great content. I had a quick flick and I'll be back to read properly - this is worth putting aside time to read. Well done, Alison!

  • Winterowls

    Jennifer Ross from WinterOwls said 1 year ago

    Simply beautiful, I loved getting lost in its pages... I particularly enjoyed seeing makers and their processes and discovered some new favourite stores. I would love to see some Australian sellers in future issues, we're a long way away, but we're a pretty talented bunch ;) Well done Etsy!

  • EthanBurnsidesYazel

    Ethan Burnsides Yazel from BurnsidesManor said 1 year ago

    Seems like a neat idea. Looking forward to more.

  • 2lewa

    Elisa and Awilda from 2lewa said 1 year ago

    Love the new Etsy Journal. Hope to see on paper in our local craft shops, art galleries, and even grocery store racks.

  • sinbadssister

    jennifer from sinbadssister said 1 year ago

    This is a good idea, but there is not enough vintage (is Etsy planning to downgrade vintage? hope not!), and too much emphasis on American shops. There is a whole other world out there folks!

  • aglitchintime

    Gwen Simmons from ODeerMercantile said 1 year ago

    Very nice! I look forward to seeing how the Etsy Journal evolves. The format is quite good and it has the look and feel of an actual magazine. And its Pretty!

  • studiotwenty

    Monique from needlegoods said 1 year ago

    Very nice! <3

  • CarolBradley

    Carol from CarolBradleyDesigns said 1 year ago

    I really like the idea and the layout. Will there be a link to the Journal at the bottom of the home page? I rarely read the Etsy Blog because I couldn't remember how to get to it. I hope the Journal doesn't suffer the same fate. I love that the magazine's text is easy to read and that the magazine doesn't jump around on the page the way some others do. Thanks for updating the blog this way.

  • PookieandJack

    Suzanne and Melissa from PookieandJack said 1 year ago

    Love it! Beautifully done! Thank you!

  • jenAitchison

    Jen Aitchison from jenAitchison said 1 year ago

    Looks great! Looking forward to it. Thank you! :)

  • PruAtelier

    Jeanne B from PruAtelier said 1 year ago

    A great idea but I'm going to be the "stick in the mud" here and put my 2 cents in as I've heard from many others on this issue over the years! I think that Etsy tends to showcase too much sameness, too much basic and simple "crafts" too much childlike style and not enough of truly artistic work! I see the same types of jewelry, the same types of pottery, the same types of wood items, etc., over and over and over again and it almost discourages those who do more complex, detailed work, work that distinguishes itself from all others! If I want to see basic simple things I can look in all the "crafts" magazines on the racks for chic simple EVERYTHING! People originally looked to Etsy for the different, the "out there" the WOW factor....things that would not be in store and every magazine endlessly! How about the watercolor artists, the oil painters, the fun and DIFFERENT clothing, the carvers, the MANY sellers of vintage, even the International artisans who are members of Etsy, etc.? These people are almost never showcased especially in the blogs; on Etsy's front page.....well that's become stagnant as far as I'm concerned! It's one thing to showcase "trends" but why let that be the raison d'etre, the be-all and end-all for what Etsy is all about....artistry.... in its many manifestations? Once again, I'm sorry to be a bit negative here, but it's an issue that I believe many people do indeed feel strongly about and this new magazine, unless it begins to showcase other than what Etsy has become and more of what Etsy started as, you'll lose that specialness!

  • ashcreeknativities

    Ellen Zook Osborn from ashcreeknativities said 1 year ago

    Well done, Etsy Journal! This is why I love being part of the Etsy community. My favorite article was the story of Erin Duininck and Golden Rule. I felt I had met a kindred soul! The Jennings Hotel piece was inspiring as we are renovating a MCM home in Oregon. The eye pillows look like the perfect project for teaching little ones (or anyone) to sew. And even though I've gardened all my life I learned something new from the Hands On Expert Advice column about arranging flowers. Now I know why I've been saving that bin of rusting cans behind my studio. Vases!

  • mettaville

    Guatyen Koh from Mettaville said 1 year ago

    Etsy Journal looks great! Downloaded it and will be making a cup of hot tea and reading it later. Need some good vibes and inspiration to keep me going. Thanks Etsy!

  • 1StopSteampunkShoppe

    One Stop Steampunk Shoppe from OneStopSteamShoppe said 1 year ago

    Wow, excellent idea! the new journal looks great! : )

  • Jamtse

    T R from AdornDC said 1 year ago


  • dianewalkey

    Diane Walkey from coolclobber said 1 year ago

    Nice format! As a U.K. Vintage clothing and accessories seller, I would love to see features that reflect the international aspect of the Etsy community and, in particular, some of the amazing Vintage shops from all over the globe. Sometimes, we vintage sellers feel like Cinderella, left behind when everyone else has gone to the ball! This said, well done Alison :)

  • printablehenry

    Sharon from PrintableHenry said 1 year ago

    Gorgeous magazine, and inspiring stories. Nicely done! 💕

  • nellyfernandes

    Nell from nellyscustomart said 1 year ago

    It looks amazing!

  • swansonglassdesign

    Sharon Swanson from PrettyPictureGiftsCo said 1 year ago

    The digital mag is beautiful and inspiring! [2thumbsup!]

  • RubyJules

    Julie from JuliesHeart said 1 year ago

    Love how it includes the DIY articles. Gorgeous layout, too! Looking forward to seeing more in the future.

  • TomCatBazaar

    TomCatBazaar from TomCatBazaar said 1 year ago

    Love the journal. Hoping to see more vintage featured.

  • manupietro68

    a casa con Manu from Acasaconmanu said 1 year ago

    Ottima idea!!! grazie

  • zafuchi

    Sarah Zafuist from ZafuChi said 1 year ago

    Wow!!! Inspiring, beautiful, and elegant. :)

  • annecorr1

    anne corr from modestly said 1 year ago

    Fantastic - I love crafting my books and I love how learning new techniques and discovering different ways of keeping my products exciting - reading Etsy journal is bound to spark some brain cells!

  • lshorephx

    Linda from SelectiveSalvage said 1 year ago

    Using ISSUU to showcase the Etsy Journal is a great idea. So is the idea of "spreading the love" across all sides of your business - handmade, craft supplies AND vintage. I'm looking forward to reading the great human interest stories behind the collectors who chose to sell vintage on Etsy in upcoming issues.

  • prettydigidesign

    Laura from PrettyDigiDesign said 1 year ago

    Looks nice.

  • andrewbux

    andrewbux from awer234 said 1 year ago


  • Desertdabbler

    Desert Dabbler from DesertDabbler said 1 year ago

    Beautiful! Love the diverse and interesting articles.

  • kacollins1965

    Kimberly Collins from AnnNormandyPatterns said 1 year ago

    Great content and beautiful images! Well done! Looking forward to seeing more issues!

  • savanamm

    savanamm from savanammdesign said 1 year ago

    Looks great!

  • earthangelsarts

    Amanda Clark from earthangelsarts said 1 year ago

    Wonderful idea. Will it be monthly?

  • jenAitchison

    Jen Aitchison from jenAitchison said 1 year ago


  • FabricTreasury

    Anne George from FabricTreasury said 1 year ago

    Etsy journal is an interesting read. Now I have a well organized journal to dig into when I want to. It is so much better than clicking through countless links, I can file the journal away for a later read too. Thanks so much Etsy :)

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