The art on your walls, the soap in your bathroom, the straws in your backyard cocktail—as passionate interiors expert and former Bachelorette star JoJo Fletcher will tell you, these everyday items are best infused with a dash of fun. “I would say my decorating style is minimal, laidback, and playful,” JoJo says. “I’m typically drawn to a mix of neutral pieces with organic textures and patterns, plus finds that deliver a pop of text or color for a little extra personality.” And now, thanks to the launch of the exclusive JoJo Fletcher x Etsy summer collection, co-designed by JoJo and 15 brilliant Etsy sellers, you too can serve up that same sunny sensibility JoJo does in her Dallas, Texas adobe. “Whether you’re pouring yourself a drink from a gorgeous handmade pitcher or cozying up for a night in with an oversized throw pillow that’s pretty to look at too, the pieces in this collection add a one-of-a-kind touch to everyday life,” she says. Scroll on to shop the full line, and stay tuned for JoJo’s gift-worthy holiday collection launching later this year.
Start with extra-special essentials

“I believe the items we surround ourselves with should feel special,” JoJo says—something to keep in mind when recreating her cozy, carefree summer vibe in your own home. “Why not fill your space with pieces that genuinely make you happy to interact with every day?” Case in point: A hand-lettered welcome mat with an optimistic outlook and a cheerful sun motif; peppy ceramic planters with shiny, wabi-sabi-style glazes for your growing succulent garden; and a terrazzo-inspired soap duo that makes sudsing up something to look forward to. “We’re all washing our hands more than usual these days, so having a soap that you’re excited about using is huge,” JoJo says. “These are sustainably produced in small batches with all-natural ingredients, and they leave your hands feeling so soft and smelling great. Plus, they look lovely just sitting out on your sink!”
Upgrade your food and drink game


Step two when recreating JoJo’s covetable summer home style is stocking up on well-edited kitchen essentials that make even the most run-of-the-mill weeknight dinners feel exciting. “I’m a big believer that you don’t need to wait for a special occasion to celebrate,” JoJo says. To get the look, serve up your next afternoon snack on a hand-carved wood cutting board and chic ceramic side plates (because why not!) and you’ll be transforming leftover cheese-and-crackers into charcuterie in no time. For at-home happy hours, set the scene with luxurious linen cocktail napkins and boho macrame coasters, which feel equal parts elevated and playful. A gilded pitcher and matching tumblers, reusable glass straws in punchy pops of color, and sophisticated brass barware staples complete the vibe. Can’t decide what to make for dinner after a Mai Tai or two? Laser-engraved foodie dice with a festive cocktail party spin take the pressure off and keep the good times rolling.
Brighten the mood with festive lighting

Whether you’re working from your home office all summer long or barbecuing every weekend out back (or both!), festive lighting will help brighten the space—and your mood. “For indoors, the scented candles are so much fun,” JoJo says of her limited-edition blends, playfully named “Sweet Iced Tea Please” and “Tan Lines.” “I like to have a scented candle burning on my desk when I’m working during the day and these both have such a refreshing aroma, which helps me stay alert and focused. I honestly can’t pick a favorite, so I alternate between them.” For outdoors, curved wood and glass lanterns help dial up the dreamy ambiance. “I love how these turned out so much,” JoJo says. “The seller developed a pattern that’s inspired by feathers and it casts the most beautiful shadows when lit up from within. Adding a bit of romantic candlelight to your space is a great way to make things feel extra special, even if you’re just lounging on the patio.”
Keep it easy-breezy with eye-catching textiles

The final step to creating a laidback summer sanctuary like JoJo’s? Weaving in eye-catching textiles in earthy desert tones, which will add warmth to your space while creating the ideal atmosphere for snuggling up with your summer reading list—or your favorite four-legged friends. “Staying home means getting comfy and relaxing—which everyone knows, means piling on the pillows,” she says. Add another layer of interest with a subtle-but-striking fringed mirror wall hanging. “I love how organic the wall hanging feels, while still bringing that pop of drama you want from a statement piece of art,” JoJo says. “I could see this working in so many different kinds of spaces, from entryways to dining rooms or even a nursery.”
Photography by Dani Sabol.
21 comments
Amy from RootsAndLaceDesignCO said 158 days ago
oh my gosh, so gorgeous!
Kristy Kudlick from IndustrialFarmCo said 158 days ago
What beautiful pieces! I love all of the beautiful earth tones throughout the collection!
Anna from SublimationDesignsAn said 158 days ago
Nicely. I would add an abstraction in blue tones to the wall.
Sorina from BijuBrill said 157 days ago
Love the ceramic collection, so natural♥
Rhonda Stubbs from RhondaCorner said 157 days ago
What a great set of ideas. Thank you for sharing.
bluewine studio from bluewinestudio said 157 days ago
Such a beautiful collection! love the natural look
Julia from FavoriteToyStore said 157 days ago
I really liked the collection! Super!
Nikos Raftopoulos from xylophos said 156 days ago
boho rustic decoration is ideal for this autumn thank you for your perfect photos
Gillian Northcott from esanivintage said 155 days ago
Very inviting.
Sharon from YearsAfter said 155 days ago
Love the organic textures and natural colors!
Karen Rolfs said 155 days ago
Beautiful colors and textures! I'd love to see some Bed Pillow shams =) =)
Heather from SassyBootsSoap said 155 days ago
Oh Miss JoJo from Bachelorette to Etsy. Martha Stewart move over oxox
Tiana Kotskulich Precious Embroidery from TianaHandmade said 154 days ago
Awesome finds, thank you ❤️
Caroline from Artis4Everyone said 153 days ago
Love the neutral colors.
Heidi Rosen from EatDrinkHome said 152 days ago
Makes me want to invite people over for an end-of-summer party! I miss that. Great curation.
Wardrobe Mistress from WardrobeMistressCo said 152 days ago
Just pure and simple collection. Thanks for sharing!
Siamchuchu S from PouiSVGDesigns said 152 days ago
So elegant and chic!
korey from DryMascaraSolution said 151 days ago
Awesome!
Maria from EcoLinenShopArt said 151 days ago
very beautiful dishes and home textiles. We are in love with natural products
Krzysztof Orłowski said 109 days ago
Swietny artykuł
Mariya from MagicArtForYou said 106 days ago
Thank you for the article! In fact, art is everywhere, in the little things, in the strokes anywhere you look!