Shop Etsy

I Heart Marketing My Etsy Shop and You Will, Too! Part 2

Sep 13, 2007

by tinaseamonster

Etsy.com handmade and vintage goods

I have recently fallen in love with a new craft (of sorts). I think of it when I am not doing it, I do it when I am not thinking about it. It is loads of fun and super rad and makes me think in new ways every day. What is it?

Marketing my Etsy shop.

Yep, it has become my new passion. Talking to my fellow shop owners and reading the forums, I know that not everyone has embraced this part of the indie craft experience like I have. So, I am going to share what I have learned.

What follows here is the second piece of a series. Read the first if you haven’t already. Let’s go!

Inside sales

Earlier this year, I did an experiment. I set a crazy goal. I wanted to double my monthly sales. I decided to treat my Etsy shop like a garden, something I work on everyday. I started with 30 minutes a day. (Don’t tell me you don’t have thirty minutes a day. I have two-year-old twins and a job and I can find thirty minutes a day.) Skip the phone call with mom, don’t watch “Scrubs,” wake up early. You can find thirty minutes.

I decided to start by marketing within Etsy. Here are some things that you can do in those thirty minutes each day to grow your shop:

1. List a new item each day. If you don’t have a new item to list, relist an old item. When you list an item, it has a chance of cycling through on the homepage and in the “Time Machine.” New items also show up closer to the top of chronologically ordered search results. For example, I make a shirt about zombies. If I list a zombie shirt every day, when someone searches for the word, “zombie,” I have a chance of being on the first page of results. Sweet! Listing a new item only costs 20 cents. You can’t go wrong with spending 20 or 40 cents a day. [Note: Admin edited this post to reflect the growth of the marketplace. Relisting or renewing does not guarantee your item will show up on at the very top of the heap, since there are so many items being listed at once! See this post for more info.]

2. Check out the Etsy community. There are forums and the Blog. If you feel comfortable, participate. Remember that other sellers often make up a large percentage of buyers as well. A few forum posts a day will get your avatar and shop out there into the community.

3. Buy a Showcase spot on Etsy. They can be hard to get, but if you are at your computer when they go on sale, you will snag one. For $7, your item will be featured in the Showcase for a whole day, which is linked to from the homepage. This can be invaluable. When you have a Showcase spot, rotate which item is displayed.

4. Have a contest. I have an ongoing contest in my shop where people have to guess the landmark that is behind me in my avatar. If you guess correctly, I send you a free refrigerator magnet. These magnets don’t cost me much to make, so they are a good marketing tool, as well as a nice present for someone. I have found that two out of five people who participate in the contest actually place an order at that time or later on. So, try hiding something in your avatar to get people looking at your shop!

This said, don’t be a car salesman. Practice organic marketing tactics. Seriously, no one is interested in someone who only wants to talk about his or her products. By all means, if someone is talking about gnomes and you make a rad gnome pin, tell them. But I find that in general, no one is interested in the hard sell. When selling your own work like this, it just makes sense to be kind and calm and don’t push your stuff on people. Most people that I know like to find new things on their own, not have them marketed to them. If you are chill and make great stuff, it will be seen and purchased and all will be right with the world.

My experiment worked, by the way. I doubled my Etsy sales in one month. Stay tuned for the next installment, in which I discuss marketing your shop off of Etsy.

Tina Seamonster blogs her life and craft at www.ilikeseamonsters.com. She is a guest blogger at The Crafty Bastards Blog, where portions of this article originally appeared.

Custom Bicycle Basket Lining
Custom Bicycle Basket Lining
Sold
Sold
Crocheted Dinosaur Skull
Crocheted Dinosaur Skull
Sold
Bird Cage - giclee
Bird Cage - giclee
Sold
Sold

98 comments

  • calobee

    calobee said 9 years ago

    Give up Scrubs? You crazy!?! ;) Nice article - some good tips here.

  • ErinHaldrup

    ErinHaldrup said 9 years ago

    Excellent tips...!! I LOVE your "find 30 minutes a day, no scrubs picture".. I just made it my screen saver, and I hope you don't mind!

  • abitabite

    abitabite said 9 years ago

    Good Job Tina! I could find 30 minutes by umm, not not spending so much time in etc... yeh, but then who would write Etsians Say!

  • SecretLentil

    SecretLentil said 9 years ago

    How dare you insinuate that I'm watching Scrubs instead of doing my work. Everyone knows I'm really playing Halo. Great article. thanks!

  • tinaseamonster

    tinaseamonster said 9 years ago

    hehe ErinHaldrup! that is too funny. i was making it yesterday instead of maketing my shop. :) SecretLentil! you make ma laugh and laugh.

  • stasiland

    stasiland said 9 years ago

    I totally have to second all the points in this article. I was away from Etsy for about a week, and then I needed a gift for a friend. I made one post in the forums looking for something to buy and ended up with two sales from my own shop, which I think is a direct result of my forum post. I love Etsy, and I really believe that you get what you give in this community. Thanks for the great info!

  • risamay

    risamay said 9 years ago

    That was good, helpful advice. I'm going to put it to use. ASAP!! Mahalo :^)

  • aliwali

    aliwali said 9 years ago

    Hi - I am new to Etsy but I have been eBaying forever! I found my hand crafted items just get swamped so I thought I would give a specialist website a try ..... thanks for all your advice and I would love it if anyone would like to give me some tips on my shop! http://www.etsy.com/view_listing.php?listing_id=7030282

  • pawandclawdesigns

    pawandclawdesigns said 9 years ago

    wait, scrubs is ONLY on 10 times per day! how will i know when i can watch it again? oh no! anyhow, my favorite marketing tool; google base. takes about 30 minutes to set up, and a minute or to to update when you list a new item or sell something, but well worth the time.

  • tinaseamonster

    tinaseamonster said 9 years ago

    thank yoU! google base, will check it out! my next installment will be about marketing outside of etsy. google adwords, here we come!

  • iragrant

    iragrant said 9 years ago

    Great advice Tina! Thank you for sharing with us:)

  • smashing

    smashing said 9 years ago

    "If you are chill and make great stuff, it will be seen and purchased and all will be right with the world." i love this advice Tina! can't wait for part three. thanks :)

  • tinaseamonster

    tinaseamonster said 9 years ago

    smashing, the colors in your avatar are lovely.

  • smashing

    smashing said 9 years ago

    why thank you! yours too :) is it cool that i stole your contest idea? but with favorite color instead of landmarks?

  • smashing

    smashing said 9 years ago

    ((((nervously chews nails)))))

  • tinaseamonster

    tinaseamonster said 9 years ago

    smashing! that is the point of sharing tips! you are rad for using the idea. i hope it helps!!! i might have to have one of your bracelets... :)

  • smashing

    smashing said 9 years ago

    that's what i thought at first then i freeeeekd out! don't want to offend a sea monster ya know! :) :) i'm really close to lake erie sooo...potential sea monster haven :)

  • DesignsByLiLi

    DesignsByLiLi said 9 years ago

    I have left a message on your contact info for etsy....I'm not stocking you ,I am just new at all of this and I would like to contact you and get some opinions from you!!!!

  • alternatebliss

    alternatebliss said 9 years ago

    love the tipsters here! Google Base, I will be visiting. Thanks for the advice, can't wait for the next article.

  • kason

    kason said 9 years ago

    Hey thanks. Your article was very insightful, especially to this newjack to etsy. Real cool.

  • beadbooty

    beadbooty said 9 years ago

    Thanks for the advice tinaseamonster!

  • stacykathryn

    stacykathryn said 9 years ago

    Awesome advice, glad I found this article.

  • islandsilks

    islandsilks said 9 years ago

    Thanks again for the adivce, I'm just alittle over 2 months old to Etsy. Not a very good blogger but maybe you could help? If you think you're seeing double your not, I sent this to the wrong place. hehe talk soon

  • Moonegirl

    Moonegirl said 9 years ago

    Thank you! So glad I found this article, just learned about some of these things-and being pregnant I need some traffic to my shop without having to waddle over and make something every 5 minutes.

  • gallerySABINA

    gallerySABINA said 8 years ago

    I'm so grateful for you tinaseamonster. Will start my 30 mins today! And check out google base. What is it? Have a great day! Love, Bean

  • alankarshilpa

    alankarshilpa said 8 years ago

    I'll try it.Keep up the good work and thanks for sharing-Dita

  • muselady

    muselady said 8 years ago

    Great article - thanks. I love the idea of setting aside 30 minutes a day - seems so doable!

  • thewishingwell

    thewishingwell said 8 years ago

    Thanks so much! I need all the help I can get!!

  • MonasMane

    MonasMane said 8 years ago

    Thanks, it's because of people like you that us newbies can have some sort of hope! (-:

  • risingphoenixtoys

    risingphoenixtoys said 8 years ago

    Thanks for the article tinaseamonster! I'm new to marketing and I needed some ideas to get me going!

  • Buttonear

    Buttonear said 8 years ago

    Great article - relatively new to Etsy and feeling a little low that I haven't sold anything online yet but you have inspired me to get active and get blogging. Thxs!!

  • dropyourdrawers

    dropyourdrawers said 8 years ago

    very informative, thanks!

  • SaidosDaConcha

    SaidosDaConcha said 8 years ago

    Thanks so much for the tips! I really must "cultivate my garden"... that's a great new year's resolution!

  • chadi

    chadi said 8 years ago

    very nice tips.Thank you.

  • elevenish

    elevenish said 8 years ago

    great! Thanks for sharing!

  • nahteshop

    nahteshop said 8 years ago

    Thanks for all of your help. I have 30 minutes a day.

  • dlsarmywife

    dlsarmywife said 8 years ago

    Wonderful tips Tina. I will definitely start looking for my "30 minutes a day"!

  • Timeless

    Timeless said 8 years ago

    This thread is worth looking into: http://www.etsy.com/forums_thread.php?thread_id=6006289&page=1

  • sloeginfizz

    sloeginfizz said 8 years ago

    I love the contest idea!

  • LushPunk

    LushPunk said 8 years ago

    No Scrubs???!! aww!

  • myrtleandlloyd

    myrtleandlloyd said 8 years ago

    Thank you sooo much. This is some of the better advice I've been able to find. Yay you!

  • KimFelsen

    KimFelsen said 8 years ago

    Good ideas! I am going to try them.

  • sewcutebykatie

    sewcutebykatie said 8 years ago

    I like the contest idea but how do I do it, I'm new and I don't know what the avatar is or how to use it for a contest. Can you tell me how to do it?

  • luisekeller

    luisekeller said 8 years ago

    Many thanks for this useful article!

  • TIPS4TOTS

    TIPS4TOTS said 8 years ago

    Terrific Article! Thanks Tina for all the time and hard work you put into this series. God Bless, Cathy/Tips4tots

  • SuaVoce

    SuaVoce said 8 years ago

    Thanks for the tips (in this article, and the other two!) I'm new to selling on Etsy so it was great to get some insight. SuaVoce

  • lucyleonard

    lucyleonard said 8 years ago

    Thank you very much for this article! I love the idea of marketing being like working in a garden and watching your store grow. :)

  • auti

    auti said 8 years ago

    Thanks for the tips, problem is to make time and if you can do it, so can I or I must to make a go of the wonderful stuff I love to do. Now to part 3

  • sarahndipities

    sarahndipities said 7 years ago

    Such good ideas...I can do this kind of marketing! Nice job!

  • SepiaSmiles

    SepiaSmiles said 7 years ago

    Good info, I really need to try listing once a day, it doesn't take long and if it helps -all the better! Thanks!

  • BlueOpalJewelry

    BlueOpalJewelry said 7 years ago

    Great tips!! I have found that when I list a new item I am getting more views. No new listings = your stuff just sitting, you paying for nothing, and nothing getting paid for. Also, love the contest idea. Thanks!!

  • herbolution

    herbolution said 7 years ago

    Thank you, tinaseamonster! So much helpful tips! Will definitely try some soon :)

  • Lotusgill

    Lotusgill said 7 years ago

    Thank you for such good information. Will try it.

  • KathrynLaibson

    KathrynLaibson said 7 years ago

    Thanks for the info. I spend most of my time getting ready for the art shows and haven't had time to work on my Shop until now. I keep a file of all the articles from the newsletter that I might be able to use and am now going through them to see what might be useful for me with my limited computer skills.

  • andwhatelseisthere

    andwhatelseisthere said 7 years ago

    my friend and i have been feeling that we're so etsy-illiterated. thanks for the tips.

  • veraoriginals

    veraoriginals said 7 years ago

    'List a new item each day' can be hard to do, but will try. Thanks!

  • designsbygabby

    designsbygabby said 7 years ago

    Thank you for all the information. I've just started the list one thing a day. Now I'm going to focus on that 30 minutes. It can't be too hard to find 30 minutes.

  • FishScraps

    FishScraps said 7 years ago

    More WONDERFUL information!!!! Thank you so very much!!!!

  • PaperLovebyBrooke

    PaperLovebyBrooke said 7 years ago

    This is great advise. I started my shop a little over a month ago, and I told myself that I was going to post 3-4 items each week. So far I haven't been doing that great. I always blame my daughter for my lake in time, but I always have time to catch up on my shows. April goals here we come! Thank you.

  • Panterina

    Panterina said 7 years ago

    useful hints, thanks for sharing

  • gillieruth

    gillieruth said 7 years ago

    I bought a banner and an avitar> Can't figure out how to get the avatar in my shop. help

  • Joanna1966

    Joanna1966 said 6 years ago

    Great article- thanks

  • 2ndtimevintageshop

    2ndtimevintageshop said 6 years ago

    Thanks for your article. Good useful advise.

  • madonnaenchanted

    madonnaenchanted said 6 years ago

    Wow! This is a really great article! I can not wait to try some of your suggestions. :) Thanks so very much!

  • bluepigeoncreations

    bluepigeoncreations said 6 years ago

    Thanks for the great tips. I am just still a newbie, so anything helps. :)

  • aleebird

    aleebird said 6 years ago

    Classic article!

  • CoreDecorAndWreaths

    CoreDecorAndWreaths said 6 years ago

    Thks for the tips. Forum posting is at the top of my list of "things to do" tomorrow.

  • orchideejewelry

    orchideejewelry said 6 years ago

    This is a very helpful article. Lots of good ideas! Thank you :)

  • ElizaWestArt

    ElizaWestArt said 6 years ago

    Maybe actually reducing my online wandering around etsy time to only 30 mins, instead of 3 hours a day, would be a start (blushes) :)

  • turtlecheldesigns

    turtlecheldesigns said 6 years ago

    Helpful series. There's just sooooo much to learn. Seemed much simpler from the outside!

  • jurgitan

    jurgitan said 6 years ago

    Thank you it was realy helpful!!!

  • KapKaDesign

    KapKaDesign said 6 years ago

    I am new in the Etsy neighborhood and I already feel like home. Everyone is so helpful and friendly. That was fun idea … a contest in finding stuff in your avatar... love it, got me thinking ….

  • VyalaArts

    VyalaArts said 6 years ago

    Great article! Getting a main showcase though has been impossible for me so far. I am in Germany and should have some time advantages - in fact I do not understand how the showcases have already been snapped at 7 °clock in the morning??? Very puzzling....

  • missionthread

    missionthread said 6 years ago

    Awesome, thanks!

  • BackdoorBags

    BackdoorBags said 6 years ago

    Thanks for the great tips. I will start to implement this month.

  • MyBabyDuds

    MyBabyDuds said 6 years ago

    Great advise I'm a new seller on etsy/ Not quite sure what you mean about re-listing an item. Do you mean like one you no longer have?

  • magnetiKmania

    magnetiKmania said 6 years ago

    Marketing my shop!I will definitely have to give it 30 minutes a day!

  • TheIceDragon

    TheIceDragon said 6 years ago

    Great ideas, thanks!!

  • LovelyWire

    LovelyWire said 6 years ago

    Thanks for the tips! I'll definitely be using them.

  • sripachara

    sripachara said 6 years ago

    Thank you for advice,it's very good ideas,very much appreciated.

  • CraftsMandM

    CraftsMandM said 6 years ago

    I am just new at this and you suggestions are helpful. I'm not sure about how selling world wide because of pricing for shipping. Thanks for all your good suggestions.

  • twistoffaterewind

    twistoffaterewind said 6 years ago

    Got to think about this contest thing. I know it will work but got figure out how.

  • mayyow

    mayyow said 6 years ago

    good stuff... i like the contest idea. must try when I'm more settled at Etsy

  • hael81

    hael81 said 5 years ago

    This is SOLID GOLD! :D

  • JudiBlumberg

    JudiBlumberg said 5 years ago

    I really appreciate your willingness to share your ideas. I am very very new (10days) and have a lot to learn... Still trying to find forums et etc. Thanks again

  • eaglenosetattoo

    eaglenosetattoo said 5 years ago

    So much to click and read ... a few of the pages ARE NOT THERE for me .... like page one!

  • RiasanBoutique

    RiasanBoutique said 5 years ago

    Thanks for the advice. I have just purchased a category showcase spot, so I'll keep fingers crossed.

  • RiasanBoutique

    RiasanBoutique said 5 years ago

    Hi, thanks for the advice. I have just purchased a clothing showcase spot, so I'll keep my fingers crossed.

  • BeadCoNet

    BeadCoNet said 5 years ago

    Thanks for the advise! Will try the showcase more often.

  • deroucheau

    deroucheau said 5 years ago

    Thanks for the advice! I am definitely going to try this ASAP:)))

  • OceanSpiritJewelry

    OceanSpiritJewelry said 5 years ago

    I really appreciate your advice! I am so happy to be part of such a friendly community- something that today's world should improve on!

  • yesterdaysremains

    yesterdaysremains said 5 years ago

    I hope this etsy community grows more & more in up coming years so it could compete with e bay. Because combination of e bay & paypal is an absolute monopoly.

  • sarahpennington1

    sarahpennington1 said 5 years ago

    Great post- looking forward to engaging more with my fellow Etsians!

  • applewu

    Apple Wu from applewu said 5 years ago

    It is very good point "list at least one item every day"

  • Pastecchi

    Pastecchi from TheAmazonBazaar said 5 years ago

    Thank you for the advice!! I am going to drum up my own marketing plan. Find the time everyday is easy if you are motivated!! I wish you continued success :)

  • Google said 3 years ago

    Google Here are a few of the web pages we advise for our visitors.

  • jacquelinelacina

    Jacqueline Lacina from BlueDragonBearDesign said 2 years ago

    Your link doesn't work for part 1 :(

  • rebeccamontesdeoca

    Rebecca Montes de Oca from JJWadeMomma said 2 years ago

    Thanks for the tips!

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