The Etsy Blog

Holiday How-Tos: Sellers, Wrap It Up With Gift Wrap! handmade and vintage goods

Want to offer your buyers an extra bonus this holiday season? Why not offer gift wrap? It’s a great way to make a few extra dollars, while sending your items out ready for giving. The presentation looks great, and weary shoppers will love you for it. If you make your own handmade wrapping paper and tags or use recycled materials, it really completes the handmade package!

You must list gift wrap as a supply and not a service to comply with the policies in the DOs & DON’Ts of Etsy. These guidelines should help:

  • The gift wrap should be a stand-alone listing in your shop. The buyer must not be required to make a separate purchase from your shop in order to buy the gift wrap.
  • List the gift wrap as a commercial supply if you’re using paper and packaging you’ve purchased. The top-tag (Category) should be Supplies; the second tag should be Commercial. Be sure to also tag it as gift wrap.
  • If the gift wrap is handmade by you, you may list it as a handmade supply or paper good. In this case, the top tag (Category) could be either Supplies or Paper Goods. Be sure to also tag it as gift wrap.
  • Be prepared to sell only the gift wrap if someone purchases it without also buying an item from your shop. (You’re selling the gift wrap as an item, not the service of wrapping. It’s possible a shopper might just want the wrapping paper.)
  • Be sure to include the details about this gift wrap (dimensions, materials, colors, embellishments, etc).
  • Make a note in your shop’s item descriptions that you offer gift wrap, and the buyer must purchase the gift wrap in addition to the item they would like wrapped.
  • Also note this gift wrap will only be available for items in your shop. (Some new shoppers may not realize Etsy is made up of many unique shops.)
  • You may want to make a note that your customer should purchase the item and the gift wrap at the same time. You can note this in your gift wrap listing and your item listings.

Follow those tips and you will be ready to offer a special little extra for your customers! And get creative — handmade wrapping paper, crocheted ribbon, sewn fabric bags are all great handmade alternatives to store-bought wrapping paper.

Will you be offering gift wrapping this holiday season? Share your plans in the comments.

Seller Handbook Archive

  • Ivydee

    Ivydee says:

    THIS ROCKS DANIELLEXO! Thank you, thank you, thank you!!!

    8 years ago

  • SoCalledMommy

    SoCalledMommy says:

    Great article! Off to do some wrapping-thinking!

    8 years ago

  • lavajewelry

    lavajewelry says:

    I gift-wrap all of the items I send out, and I offer a free personalized note card (made by for items purchased as gifts. :)

    8 years ago

  • SparxsDesigns

    SparxsDesigns says:

    I offer wrapping for free....all they have to do is request it when they checkout. Thanks for the article.

    8 years ago

  • mmmfiber

    mmmfiber says:

    Brilliant! I applaud you!

    8 years ago

  • highlandghillie

    highlandghillie says:

    excellent idea, and thanks for the "how to" on setting it up in my shop :)

    8 years ago

  • artjewelrycollection

    artjewelrycollection says:

    Great work around------thanks so much! :)

    8 years ago

  • artjewelrycollection

    artjewelrycollection says:

    I should say that I also offer free gift wrap in my shop, however, I can use this method of listing in my other shop, lol. (twopretty.etsy)

    8 years ago

  • RunAliceRun

    RunAliceRun says:

    Good idea. Although, if a buyer does want the gift wrapping only (since this is a separate listing), it might be a good idea to have some sort of primary shipping charge to cover that cost. I noticed on a listing of one of the examples, that it had free primary and secondary shipping.

    8 years ago

  • crostini

    crostini says:

    I lurve that spirograph gift wrap. That is fantabulous!

    8 years ago

  • Vintagemomcreations

    Vintagemomcreations says:

    Love the spirograph gift wrap.. and I WILL be working on some wrap myself. At this point I have decorated some boxes.. and sewn some bags as wrap in my store :)

    8 years ago

  • MmeFortuna

    MmeFortuna says:

    Thanks for the article and the issues it addresses. I offer complimentary gift wrap and note for any jewelry purchased as a gift so it makes it pretty easy!

    8 years ago

  • kjoo

    kjoo says:

    Wonderful tips!Very useful post many thanks*

    8 years ago

  • cipolla

    cipolla says:

    I do indeed offer a gift wrap option in the shop, complete with a matching card - even less details for the buyer to worry about. I've been using handmade stamps to make paper wrap since high school art class... fun and functional! -- cheers. m.

    8 years ago

  • PamperingBeki

    PamperingBeki says:

    Very nice! All of my jewelry is complimentary gift wrapped anyway. Buyers really appreciate the extra touch!

    8 years ago

  • margotbianca

    margotbianca says:

    perfect! thank you for clarifying this issue :). i'm off to edit my tags... (and, i *will* be offering gift wrapping during the holidays, and after)

    8 years ago

  • FourSeasonsFragrance

    FourSeasonsFragrance says:

    WONDERFUL!!! Some of my items come gift-wrapped, for those that don't it is nice to know I can list them under supplies!!

    8 years ago

  • Sincerely

    Sincerely says:

    Well, I am delighted to have my vintage wrap included on your list! It is gorgeous and eco-friendly! Thanks daniellexo!

    8 years ago

  • BlueJeanBaby

    BlueJeanBaby says:

    Great tip! I offered gift wrap in my shop as a service last year, and I will offer it again this year!

    8 years ago

  • DBeadery

    DBeadery says:

    I always wrap my orders in tissue paper, and tie with simple, inexpensive ribbon. It's no big fancy expensive deal.. it's just to let the buyer feel cared for and special. deb~*~

    8 years ago



    I offer Gift Wrapping in my shp in my Tags, as a service and I do not charge for it. I think it is confusing to have to list as suggested.

    8 years ago

  • kalliART

    kalliART says:

    gift wrapping is great, but I also already offer it for free on all jewelry and most of my items for sale.

    8 years ago

  • erinys

    erinys says:

    Thanks for the great tips! I've offered some gift wrapping in the past but the clarifications and how-tos are helpful.

    8 years ago

  • lucybluestudio

    lucybluestudio says:

    That is a great idea!

    8 years ago

  • miraartz

    miraartz says:

    Great ideas in this how-to. I was planing on giving free gift wrap for the holidays. But I will also have the option of buying a gift card. Ill see how it works. Thanks for the advise

    8 years ago

  • MayaBella

    MayaBella says:

    This is a super idea! And thanks so much for all the tips. I think all my questions about wrap have been answered! now just need the pics to list!

    8 years ago

  • alikii

    alikii says:

    That great... I'll start to look for a nice wrap idea!!!!

    8 years ago

  • Peldyn

    Peldyn says:

    I plan on offering it for free if requested. I think paying for it is just not right.

    8 years ago

  • thymbyldesigns

    thymbyldesigns says:

    I am always wrapping orders as gifts - it's always free of charge, because I think that all my customers deserve this little extra treat. My gift wrapping is paper, often hand-stamped with my own hand-carved stamps. If I have to use cello, I use glassine or cello bags that don't affect the environment.

    8 years ago

  • SparksFly

    SparksFly says:

    Thanks so much for this great article! It has sparked a few new ideas for me... I do already have holiday gift tags listed in my store, but I am really excited about experimenting with a few new things. Thanks!

    8 years ago

  • inmyheadstudios

    inmyheadstudios says:

    great way to use up the many many pieces of handmade paper i made this weekend! thank you!

    8 years ago

  • Happiknits

    Happiknits says:

    Great ideas, thank you!

    8 years ago

  • Urbanknit

    Urbanknit says:

    great idea, i think i'll go ahead and offer gift-wrapping

    8 years ago

  • TiffanyTeske

    TiffanyTeske says:

    Great info! I am going to go list gift wrapping now...

    8 years ago

  • CricketsCreations

    CricketsCreations says:

    Thank you so much for this article! I've got my Gift Wrapped Option up now at Celeste (Crickets Creations Handknit Scarves)

    8 years ago

  • mandodeb

    mandodeb says:

    This is a great article, DanielleXO! I really appreciated the gift wrapping sellers did for the holidays - I bought items, and had them wrap the items and send directly to my out-of-state recipients. I got a couple compliments on how nicely the gifts were done up. Thanks for letting us know how to set it up in our shops!

    8 years ago

  • SSmartRaggs

    SSmartRaggs says:

    Very well written; an excellent explaination. Thank you!

    7 years ago

  • MyKangaroo

    MyKangaroo says:

    Excellent info!

    7 years ago

  • treehousetogs

    treehousetogs says:

    definitely including unique wrapping services this year, prompted by this article. Thanks you!

    7 years ago

  • ifrogcrafts

    ifrogcrafts says:

    Thanks!!! Spending time today looking for options towards a successful shop. Love this one!!!

    7 years ago

  • fancibags

    fancibags says:

    All of my bags are shipped in a signature purple inner box that is included with every sale. I am now going to offer a gift tag option to make the sale complete. But I have to come up with some ideas...and fast! Thanks for the info, Nancy

    7 years ago

  • HeatherJaneDesign

    HeatherJaneDesign says:

    I am going to be listing my gift wrap soon. I have white or kraft gift bags that are embellished with stamped images that are colored and layered on coordinating quality cardstock. I am going to offer themes for baby, birthday, and Christmas.

    6 years ago

  • steampunkjewelry

    steampunkjewelry says:

    Great opportunity! So many people want gift sent direct these days!

    6 years ago

  • PamelaHayesDesigns

    PamelaHayesDesigns says:

    Thank you so much for the idea of shipping labels. I'm just getting started, but am know for my gift wrapping. It's one of my favorite things to do. Thank you!

    6 years ago

  • eroa

    eroa says:

    Thank you. Very helpful!

    6 years ago

  • eroa

    eroa says:

    Thank you. Very helpful article!

    6 years ago

  • sakizome

    sakizome says:

    I gift wrap all my items for free. I like my buyers to receive a wonderful present to themselves in the post!

    6 years ago

  • applenoggin

    applenoggin says:

    Thank you for this article! I just began offering gift wrap in my shop a couple weeks ago. I've been wanting to do it for a long time, but I'm notorious for being the world's worst gift wrapper. I locked myself in my house for a few days and didn't come out till I had mastered gift wrapping!

    6 years ago

  • MelanieMorales

    MelanieMorales says:

    This article is extremely helpful! For me as an artist I'm not very organized. These are all great idea guidelines ; )!

    6 years ago

  • KnotMe

    KnotMe says:

    Great article! I'm already offering the gift wrapping with recycled cardboard. I love the process of making that pillow boxes, because i can use my rubber stamp ^^

    6 years ago

  • talyagallery

    talyagallery says:

    thank you for the great article!

    5 years ago

  • rfnancy

    rfnancy says:

    I gift wrap all of our outgoing packages. With Wrap, Ribbons and Bows. Just as a I appreciate your business kind of thing.

    5 years ago

  • whimhandmadejewelry

    whimhandmadejewelry says:

    Great article -- I will be sure to offer gift wrapping during this upcoming holiday season! :)

    5 years ago

  • bradgoodell

    bradgoodell says:


    5 years ago

  • HouseOfClouds

    HouseOfClouds says:

    Good to know

    5 years ago

  • thesequinnedsheep

    thesequinnedsheep says:

    Great article, definitely going to be offering gift wrapping this year! Thanks for the info!

    5 years ago

  • BitsandBarley

    BitsandBarley says:


    5 years ago

  • KookooKids

    KookooKids says:

    i always package my shirts is a fun decorative way and customers LOVE it. i often get the gift wrapping mentioned in my feedback! so i'll keep doing it. it's my way of saying "thank you"!

    5 years ago

  • thestudio8

    thestudio8 says:

    I always pay a lot of attension into my package! I love to receive a nice package myself. All my items is pack in a gift ready package all year round not only holiday season:)

    5 years ago

  • EarthBlues

    EarthBlues says:

    That is exactly what I am making this holiday season - fabric gift bags! They were a hit with my family last year, so now I am extending it the larger community by selling locally and on Etsy.

    5 years ago

  • tandcfinegoods

    tandcfinegoods says:

    I love fabric bags! I satrted making them for my family and friends' gifts last year and now I sell them on my site. My bottle gift bags are great for the extra touch for hostess gifts of wine or olive oil or sparkling cider or other liquids too!

    5 years ago

  • BoxTheGift

    BoxTheGift says:

    If anyone's interested in working together I could offer coupons to your customers, if you refer them to my site ( that sales handcrafted and personalized gift boxes. It may help increase your sales and repeat customers. Terms are negotiable. Convo me if you’re interested.

    5 years ago

  • NaturalFlavors

    NaturalFlavors says:

    Such a great idea!

    5 years ago

  • TheNightjar

    TheNightjar says:

    thanks for the tips!

    5 years ago

  • photographyangel

    photographyangel says:

    Thanks for the tips, my packaging is lovely anyway, I always package carefully and add freebies to the packages, I like to look after my customers and make them feel special :)

    5 years ago

  • BobiCreations

    BobiCreations says:

    i just do ribbons and bows as i am a crap wrapper *L* but i do like the idea of making fun paper to sell, yay for new ideas!

    5 years ago

  • zehland

    zehland says:

    This is a good idea. I wrap all my items in colorful tissue paper, but a special gift-wrapping listing with card included is a nice extra touch. Thanks for the how-to.

    5 years ago

  • doveandflower

    doveandflower says:

    I package all my items when I send them out, but I never thought to take that extra step and list it as an item. Great idea and a great opportunity to make customers that much happier. Thanks! :) Halix, your gift bags are charming. I could see buying one all by itself just for that reason!

    5 years ago

  • good4you

    good4you says:

    I have some cute gift wrap too!

    5 years ago

  • FreshRetroGallery

    FreshRetroGallery says:

    One of my buyers bought this listing and asked to ship it to her mom since she wouldn't be home for Christmas. I added a big bow and put it inside the toolbox attached to a note of who it was from.

    5 years ago

  • PPalette

    PPalette says:


    5 years ago

  • sofisticata

    sofisticata says:

    Thank you for sharing :) Is refreshing to know other people spend the time wrapping like me :)

    5 years ago

  • AppleGlassOriginals

    AppleGlassOriginals says:

    Thanks! Thought about doing this. Maybe next year...

    5 years ago

  • todidesign

    todidesign says:

    Thanks! Such a Great idea.

    5 years ago

  • houseofistria

    houseofistria says:

    lol, my shop has been offering gift wrapping- the only problem is people keep listing my giftwrap in their treasuries lol! which is nice I suppose, id just rather it was my items listed! :) still, maybe that will drive more visitors to my shop House of Istria xx

    5 years ago

  • weedeeweedee

    weedeeweedee says:


    5 years ago

  • Baymut

    Baymut says:

    I always send my items in free gift packing. I want that the buyer felt a holiday at reception of my parcel.

    5 years ago

  • Baymut

    Baymut says:

    I always send my items in free gift packing. I want that the buyer felt a holiday at reception of my parcel.

    5 years ago

  • Skinplicity

    Skinplicity says:

    A great article, thank you!

    5 years ago

  • GemdropsoftheFalls

    GemdropsoftheFalls says:

    We always offer complimentary gift wrap for all of our orders. It's such a relief to have a package arrive and ready to give!

    5 years ago

  • davincisattic

    davincisattic says:

    Great idea! Thanks

    5 years ago

  • AlphabetCityStudio

    AlphabetCityStudio says:

    Great idea and specifications on how to list/offer gift wrapping! THANKS!

    5 years ago

  • SeasonsOfWool

    SeasonsOfWool says:

    I've been thinking of offering gift wrapping for awhile, but will be charging. I think it's very nice to offer free gift wrapping, but hope that the sellers are figuring it into their cost. A nicely wrapped present, without figuring into the price of the item, can seriously cut into profit and give an unrealistic value for an item.

    4 years ago

  • DreamWeaverKalla

    DreamWeaverKalla says:

    I don't like the idea of putting up a second listing for gift-wrap. Perhaps this is penny pinching of me, but why do I want to 1: List the item for ANOTHER charge of $0.20, and then pay Etsy another 3% of JUST the gift wrap sale? That would mean, for the average size of what I sell, about $5 (or more) buyer side just for around 16 square inches of gift wrap. That's an absolute ripoff, and I won't do that to my customers :(

    4 years ago

  • ohHenri

    ohHenri says:

    Thanks for this article. For my vintage shop I am thinking of making a listing for gift wrap, since gift wrapping larger items can be costly. For my other shop where I sell jewelry I think I will continue to offer complimentary gift wrap.

    4 years ago

  • LuckyCatHandmade

    Mafalda from LuckyCatHandmade says:

    Gift wrapping is included with every purchase in my shop but I'll make a change in colours for Christmas. :D

    3 years ago

  • Gx2Outlawed

    Gemma Gilleard from Gx2homegrown says:

    Oh! Thank you for including my 'Kraken Brew' Packaging amongst all these fabulous ideas! Such eye candy!

    3 years ago

  • TurtleXIII

    Elizabeth from TurtleXIII says:

    UMMMMMMmmmmmmm am I the only one who is confused by the first bullet point??????? Here is is, with my capital letters added to point out the contradiction. The gift wrap should be a STAND ALONE LISTING in your shop. The buyer MUST NOT be required to make a SEPARATE purchase from your shop in order to buy the gift wrap. So I should make a listing that costs NOTHING????? That I pay 20 cents to list?? ADMIN- please clarify!!!!!!

    3 years ago

  • Mtbaldyglassworks

    Libbi Shorts from Mtbaldyglassworks says:

    I agree with Elizabeth. How do I give free gift wrapping if it is an item in my store. I am sure there is a way, but I am unsure how to go about it. Should I offer a coupon to cover the cost of the gift wrap? I am soooooo confused.

    3 years ago

  • paragraphloop

    Jocelyn from paragraphloop says:

    Excellent article :)

    3 years ago

  • RoughMagicCreations

    Mollie Ann Meserve from RoughMagicCreations says:

    Thanks so much for these fabulous tips and suggestions! I've been struggling with the "how-to" of offering gift wrap, and this solves it! :)

    3 years ago

  • vickismithart

    Vicki Smith from vickismithart says:

    Very helpful, but also a lot to think about!

    3 years ago

  • SunglassShenanigans

    Ivonne Campbell from SunglassShenanigans says:

    I'm w/Mollie! Been struggling on how to offer this and now I get it! I'm on board. Buying my paper options tomorrow, gift wrapping some boxes, taking photos of the options and posting on my new "GIFT WRAP" listing! Thx for the great directions.

    3 years ago

  • SunglassShenanigans

    Ivonne Campbell from SunglassShenanigans says:

    To Elizabeth and Libbi: If you don't plan to charge for gift wrapping, then you merely add the comment to all of your listings: "GIFT WRAPPING INCLUDED UPON REQUEST". If you want to charge for gift wrapping, then you need to create a separate listing for this purchase and charge whatever you're going to charge. I saw where someone included shipping on the wrapping but that makes no sense. I will not charge for shipping since they will be paying for shipping on the item. when it says that they should NOT BE REQUIRED TO MAKE A SEPARATE PURCHASE, it's because your new Gift Wrapping listing is, in essence, selling gift wrapping and if someone just wants to buy the wrapping and no product from you, then they are entitled to do this.

    3 years ago

  • kgpaintings

    Kirsten Gilmore from PaintingsByKEGilmore says:

    RE: shipping confusion If I understand correctly, put a shipping price on your "gift wrap" listing. BUT, in the second shipping box, titled "with another item", then you put $0. That way, for instance, if someone buys a painting from me that they want wrapped, they pay the shipping on the painting, but not the shipping on the giftwrap. However, if someone just wants giftwrap, they need to pay to ship that. It sounds fair. Hope this helps.

    3 years ago

  • PaperMuses

    Susan Kelder from PaperMuses says:

    Agree 100%! This a great idea and great comments as well. Thank you Etsy and artists for all the support and ideas!

    3 years ago

  • handycarrot

    handy carrot from handycarrot says:

    I just have my store up, start selling my handmade bag. Hope the coupon code can help to increase my sales. thanks.

    2 years ago

  • Gallery606

    Rossana Novella from RossanaNovellaPhoto says:

    Thank you so much for all the great information! After having my shop closed for a couple of years Im now putting a lot of TLC in every department hoping to generate sales. All your workshops have been very helpful, thank you so much again!

    2 years ago

  • beckyarroyo

    Becky Arroyo from CoastalCreations305 says:

    Love this! great info

    2 years ago

  • AbleAprons

    Erika Kelly from PortlandApronCompany says:

    All of my items come in a basic gift wrapping, but I suppose I could up the ante a bit during the holidays. Thanks for the tips!

    2 years ago

  • nanouk76

    Maria Petroulia from MariasHomeCrafts says:

    How can I offer the gift wrap for free with any purchased product? I wanna show pictures for the variations on wrapping paper but it seems that I will have to put a price if I list it....

    2 years ago

  • kprd4x

    June Cormican from JunesLoomsEtc says:

    Do you think it is acceptable to offer free gift wrap in just tissue paper with a ribbon and card? I just cant seem to find the right kind of boxes. I ship my items in bags which is very easy and reduces postage costs.

    1 year ago