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Heath Ceramics: A Living Legacy of Craft and Community

May 24, 2012

by Karen Brown

Etsy.com handmade and vintage goods

In 2003, industrial designer Catherine Bailey and her husband, engineer Robin Petravic, had achieved a comfortable level of professional success. But there was one problem: they didn’t like their jobs.

Leslie Williamson

Cathy Bailey and Robin Petravic.

For the couple, “success” had come to mean working with big-name companies on projects that had become increasingly abstract, soulless, and routine. As they share in their book Heath Ceramics: The Complexity of Simplicity, “…the compromises we had to make in order to please those sales executives hungry for added-value bells and whistles left us tired, frustrated, and looking to rebuild not so much a design career as a design life.”

That new design life appeared unexpectedly with a move to Sausalito, California. While exploring the neighborhood, they discovered a funky mid-century pottery workshop – Heath Ceramics – tucked between the town’s shipyards and bohemian houseboat community. Founder and iconic mid-century designer Edith Heath was then in her nineties, and the couple learned that the business – which did not appear to be thriving – had recently lost a prospective buyer. Acting quickly, they took a chance on a dream and became the new owners of the historic California pottery.

But no legacy comes without its share of challenges. Built in 1959, the Marquis & Stoller-designed workshop flooded at high tide and leaked pitifully when it rained. “It was just really, really sad,” said Cathy. They used trashcans to catch water from the roof, and sandbags and extruded logs of clay to keep out the floodwaters. “It was manual labor, hard physical work, but when we got through that first flood we felt like we had really achieved something,” she said.

“What was pure and obvious was that everyone was still coming to work and making pottery. We never shut down for a day.” All 24 employees continued with Heath after the sale and every piece of Heath pottery is still made at the Sausalito location. (Later this year, a new facility dedicated to tile making will open in San Francisco.)

“We think about things in terms of a 100 year cycle,” said Robin, emphasizing quality above short-term profits. To that end, the couple sought to amplify sustainability practices built into Heath from its very beginning.

For example, Edith Heath – raised with Depression-era frugality and accustomed to post-war shortages – developed a revolutionary clay body that is still in use today, made from local materials. It requires only a single “low and slow” firing, resulting in great energy savings. The workshop now recycles every scrap of unused clay, and captures and reuses all the overspray from glazes.

Striving for what Robin calls “business decisions with community in mind,” the couple was determined to pay 100% of the health care costs for Heath’s employees, some of whom had been with the company for over 30 years. They realized they could not afford employee benefits – which also include profit-sharing and a retirement plan – unless they emphasized retail sales over wholesale. So they launched a catalog site and opened stores at the Sausalito location, in San Francisco, and Los Angeles.

Karen Brown

Pieces by Julie Cristello.

The stores provided an opportunity to feature goods from independent artisans whose work they love, including collaborator Julie Cristello, and Etsy sellers Skinny laMinx, Papaver Vert, enormouschampion, Diana Fayt Ceramics, Bottlehood, and studio44eighty.

Jeffery Cross

To complement Heath’s original three lines of dinnerware, Cathy and Robin revived forgotten tiles and glazes, launched seasonal collections, and developed new lines in collaboration with artisan businesses like Chez Panisse and Alabama Chanin.

Heath Ceramics

These collaborations are not simple logo-ing deals, but deep, slow design explorations that create visible, thematic bonds between brands. For example, the Alabama Chanin line required special etching techniques that evoke the look of hand stitching. Since no one on staff had the skills to do this, Heath hired illustrator Kersey Barrett-Tormey to develop a visual vocabulary for the patterns and personally hand etches every dish herself. The work is so precise that Kersey only etches for four hours a day, taking on other tasks in the workshop the rest of the time.

To help customers understand the value of artisan work, Cathy and Robin open the workshop for five public tours a week. “Our stuff is not inexpensive, but when you see how it is made you understand what it’s worth. People treasure it more when they feel they know the maker,” said Cathy.

“We just want to have jobs we enjoy,” smiles Robin. And perhaps the strongest confirmation of the “new” Heath’s success occurred when Edith Heath toured the workshop for the last time. She turned to Cathy and Robin and the assembled crew and said, “This is really, really, really, really remarkable. Thank you.”

Heath Ceramics Large Ash Tray
Heath Ceramics Large Ash Tray
Sold
12" Walnut Pepper or Salt Mill - Curved Grooved (12cg)
12" Walnut Pepper or Salt Mill - Curved Grooved (12cg)
$155.00 USD
Vintage Heath Coupe Saucer in Pale Grey Heath Ceramics
Vintage Heath Coupe Saucer in Pale Grey Heath Ceramics
Sold
Heath Ceramic Lidded Pot - Mid Century Modern Edith Heath Studio Pottery
Heath Ceramic Lidded Pot - Mid Century Modern Edith Heath Studio Pottery
Sold
Tea towel - Succulents, in Marrakesh Brown
Tea towel - Succulents, in Marrakesh Brown
Sold
Animals Amassed Tea Towel
Animals Amassed Tea Towel
$20.00 USD
Vintage Heath Ceramic-Eames Era 1960's Ashtray Mid-century Modern
Vintage Heath Ceramic-Eames Era 1960's Ashtray Mid-century Modern
Sold
Vintage Heath Ceramics Dessert Bowl - Brown with Red and Green Stripes - Metallic Glaze
Vintage Heath Ceramics Dessert Bowl - Brown with Red and Green Stripes - Metallic Glaze
Sold

1 Featured Comment

  • blainedesign

    Karen Brown from blainedesign said 4 years ago Featured

    Thanks, everybody, for your comments. Heath has such a long history, I had to omit many interesting details, including: when Cathy and Robin acquired the company, it used only typewriters and owned no computers; Heath makes nine teapots to get two that meet its quality standards;. and that there were once about 500 independent pottery companies in California -- Heath is one of only a handful that remain and the only one that has been in continuous operation. I hope some of the strongest points came through, particularly Cathy and Robin's commitment to workplace, community, and good design, and their appreciation of independent artists, including many Etsy sellers.

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