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Joe Threat, also known as Mister Joe Sprinkle, is no stranger to Kansas City’s legendary barbecue scene. His stepfather and brother worked at the world-famous Gates Bar-B-Q restaurant. Since Joe’s stepfather refused to reveal the Gates’ family secret, Joe set out to create his own masterful recipe. During his 26-year career in the Marine Corps, Joe never stopped working to perfect his technique. The ultimate seal of approval came from his mother. When she was 65, she told Joe his recipe had earned her respect, but it wasn’t until she was 80 that she conceded that it was as good as Kansas City’s most famous barbecue joints.
When I met Joe earlier this summer, he told me that his youngest daughter came up with the “Sprinkle DAT” slogan for his signature Ole Man’s Spice Rub & Seasoning. It captures the key difference between Joe’s rub and most Kansas City-style barbecue — instead of massaging the rub into meat, they just sprinkle it on. Joe hopes to keep the tradition alive as a family secret, eventually sharing his recipe with his daughters and, in time, with his nephew and grandchildren.
Author’s note: As a lifelong lover of barbecue, I’ll have to side with Joe’s mother and say that this is indeed some of the finest smoked meat I’ve ever tasted. Full endorsement!
Music by Count Basie & Oscar Peterson, courtesy of Concord Music Group and Weiser Music.
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39 comments
Hillary De Moineaux from VoleedeMoineaux said 8 years ago
Oooooh thats cool!
CALINOLA said 8 years ago
Such a great story of family and tradition behind a delicious product! Congrats!
Krystal and Jen from MoontowerVintage said 8 years ago
Really enjoyed the video. Thanks for sharing, Joe & Eric!
Debbie from thelittlemarket said 8 years ago
what a great story!! thanks!!
Jason Seger from jasonmseger said 8 years ago
Eric!!! Awesome story man. I'm heading down to the quarry now... ...and great call with the Basie in the intro! Keep on Joe, keep on.
Lana Manis from SimpleJoysPaperie said 8 years ago
I love the fact that this is a family tradition. As a parent, I hope to pass on to my children (now in their 20s) the skills and knowledge that may parents taught me. And by the way --- the food looks delicious!
Som from SomsStudio said 8 years ago
Yum...You made me hungry for some barbeque!!
CB DESIGN'S from CBDesignsPR said 8 years ago
Thats great, that they follow tradition!!!
IKA PARIS from ikabags said 8 years ago
Such a great story ! Thanks for sharing !
Bret Pendlebury from BretPendlebury said 8 years ago
rubtastic!
iammie from iammie said 8 years ago
I enjoyed the video!
messinabella from BandBEstate said 8 years ago
Sounds delicious!
LivingVintage from LivingVintage said 8 years ago
Great story!
Megan from MegansMenagerie said 8 years ago
Loved the video!
Rose Waterrose from Waterrose said 8 years ago
Oh yum....great story and video. Looks delicious!
amusebeads from amusebeads said 8 years ago
Great story- Smoking is definitely a labor of love, and a good rub is so hard to find!
Emily Delfin from reflectionsjewelry said 8 years ago
MmmmMmmmMmmmm!
Mother Lark from MotherLark said 8 years ago
so cool!!!
Joe Tee from MisterJoeSprinkle said 8 years ago
Thanks for all the support! I hope you get a chance to try some out!!!
Brooke Griffin from GideonAndBrisby said 8 years ago
i try so hard to be a vegetarian over and over again and it's delicious things like these that pull me back to the dark side!
seacucumbermama said 8 years ago
I love ribs! Mine can't compete, but I am inspired. Great story and video. Bet it was hot!
Lynne from RiverSpring said 8 years ago
Inspiring!! MMMMM, I am an admirer. from Lynne
lightbeams said 8 years ago
Awesome video and great choice of music, Eric. Watching this makes me want to get some of Joe's rub and cook me up some brisket! Thanks for posting this.
David and Patricia from dellcovespices said 8 years ago
This is what I love about food - it's not just about filling your belly. It's about telling stories about how and what inspired the filling of your belly.
Gina from ArigigiArt said 8 years ago
Great story!
Joe Tee from MisterJoeSprinkle said 8 years ago
Thank you again, and a special thanks to Eric for portraying our story in such a great way! @ Brooke Griffin... No worries! Our seasoning is delicious on roasted veggies and other vegetarian dishes as well!
Gigi Matthews from NewYorkCityHandspun said 8 years ago
Gorgeous video - it's great to see some slices of Kansas City! And so great to see a product that is the result of a lifetime's work, and generations extending behind and into the future - lucky grandson! Thanks Joe, and the Etsy filmmakers!
Patti Trostle from PattiTrostle said 8 years ago
Great story! Thank you!
Vic Coolidge from SepiaTree said 8 years ago
That's a great American story. I live in rural central Wisconsin and the only time I get good BBQ is when I make it myself. Finding a good seasoning is the key.
ZoeFiore from ZoeFiore said 8 years ago
Congrats on this feature!
Michelle from aPinkButterfly said 8 years ago
Thank you for sending the link to me, ZoeFiore! Great video!
Tom's Grossmami from tomsgrossmami said 8 years ago
Sound delicious!
DewyMorningVintage from DewyMorningVintage said 8 years ago
As I was watching the video, I kept thinking how your neighbors must just salivate every time you cook your BBQ! It looks delicious!
Terri Jones from swevenly said 8 years ago
Looks delicious! :] @Dewy, I was thinking the same thing. Cruel and unusual punishment! Unless you do a block party! haha
Meli-- Muddy Heart from MuddyHeart said 8 years ago
Awesome story behind a great product!...I'm ready for some BBQ! ^_^ Congrats on the feature and much luck on your business!! ^_^ Meli
Jennifer Potter from HoldTheWire said 8 years ago
must order some!
Evie Barrow from eviebarrow said 8 years ago
great story and family tradition! congratulations on the video feature.
Karen Grasser said 8 years ago
I'll carry the wood --- hehe! Joe ( and family ) ---- I just want to sit right down with y'all and have me some good BBQ;) Put a bit of Basie on and watch the world go by !! Thank you for your selfless service to our great country..... Thank you from me,my children, and my grandchildren .
Prayer Notes by Cynthia from PrayerNotes said 8 years ago
Wow! I really loved this video. Real people...doing what they do best! I am definitely trying Joe's rub. Thank you, for bring this video to us, Eric. ~Cynthia