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Liberating Lingerie

Feb 7, 2013

by Sonia Gonzalez

MP4 | YouTube | Vimeo | Blip.tv | Subscribe in iTunes

“My lingerie is for people who break the rules, who have character and who assert themselves as individuals,” says designer Virginie Rouffignac. And she’s right. Her saucy collections of limited edition lingerie embody her ideas of gender politics, creative expression, and social provocation. Sexy, loose, and divine to the touch, her wares are designed to literally and figuratively liberate the women who sport them. Her tongue-in-cheek men’s line, inspired by comic book super heroes and Mexican Lucha Libre wrestlers, is also aimed at freeing men from societal constraints. More than frilly things that exist under your clothes, Rouffignac believes that lingerie can and should be a means of empowerment and fun — for both men and women.

Sonia Gonzalez splits her time between Paris and New York where she works as a filmmaker and a journalist.

Music by Junip, I’m From Barcelona, and Ed Kurz.

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