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“My lingerie is for people who break the rules, who have character and who assert themselves as individuals,” says designer Virginie Rouffignac. And she’s right. Her saucy collections of limited edition lingerie embody her ideas of gender politics, creative expression, and social provocation. Sexy, loose, and divine to the touch, her wares are designed to literally and figuratively liberate the women who sport them. Her tongue-in-cheek men’s line, inspired by comic book super heroes and Mexican Lucha Libre wrestlers, is also aimed at freeing men from societal constraints. More than frilly things that exist under your clothes, Rouffignac believes that lingerie can and should be a means of empowerment and fun — for both men and women.
Sonia Gonzalez splits her time between Paris and New York where she works as a filmmaker and a journalist.
Music by Junip, I’m From Barcelona, and Ed Kurz.
All Etsy videos are created under the Creative Commons license.
Please feel free to share!
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Sign in to add your ownMegan from MegansMenagerie said 5 years ago
Love your work! Your men's line is absolutely spectacular! :)
D George from GeorgieGirlLLC said 5 years ago
I agree with MegansMenagerie. Excellent.
Elizabeth McTear from HonestAlchemyCo said 5 years ago
Love this. Love her great attitude and philosophy about women, about men, about feeling liberated to just be yourself. Refreshing!
Anna Kikute from fantasygarden said 5 years ago
Fantastic shop
Jessica Grundy from solocosmo said 5 years ago
Wow!
Leasa from LeasaDesigns said 5 years ago
Really great story and product!! Love them all- especially for the men!! How fun! Enjoy~
Melissa from WellRavelled said 5 years ago
Gorgeous work! Those pink and black lace pieces are to die for!
azie from verdigreen said 5 years ago
WOW! Happy for this introduction to your line. Love it!
Michele from Easy123 said 5 years ago
Beautiful work! Congratulations on the feature!
LovelySquid from LovelySquid said 5 years ago
I love the pink and black lacy bits! The men's line makes me laugh. Thank you for sharing.
Amy Gunderson from amysfunkyfibers said 5 years ago
Fun Fun Fun!
LivingVintage from LivingVintage said 5 years ago
Awesome! Love your work and philosophy.
Breanna from untamedrose said 5 years ago
ROTF love the mens boxers :)
Lucía García from Mammaschest said 5 years ago
I love your pieces, your philosophy, and your rings! The boxers remind me to Eagles of Death Metal singer's style. You rock!
paradigmsshift from paradigmsshift said 5 years ago
First of all, let me say that I love the men's underwear. However, you say that you don't use female model because you don't want to "objectify" them as mere objects to attract men (or something to that effect). That's fluffy and nice and all; however, it doesn't explain why you feel at liberty to use male models. Honestly, I'm slightly offended that you feel that me only view women in this manner. Secondly, I'm slightly offended that men aren't held in same high esteem. Just a thought to help your marketing. I do love your product though.
Lucy Richards said 5 years ago
I LOVE the photos of your mens line.... the models & their poses, not to mention their boxers are PRICELESS! made me chuckle love how real they are love the expressions on their faces love their personalities and so darn sexy! all men's unders should be advertised this way... David Beckham should stick to football ;o)
paradigmsshift from paradigmsshift said 5 years ago
P.S. - Sorry about the poor English and spelling.
OuterKnits from OuterKnits said 5 years ago
Gorgeous! However, I'd like to know why a pair of tap pants cost $337? Fabric, etc.
Precious from EntanglementsJewelry said 5 years ago
LOVE!!! Your lingerie and your 'tude! Awesome video and awesome you!
Donna Kohler from TreadleLady said 5 years ago
Love the lingerie, especially the Valentine pants, so cute! The video was great, I always love seeing machines, iron and heavy metal gets me every time.
Alternative Blooms from AlternativeBlooms said 5 years ago
WOW, amazing and and playful! Such a unique feature. Thank you for show us what is under Etsys wardrobe!
Roxana from IlluminatedPerfume said 5 years ago
How great, I love this!
IKA PARIS from ikabags said 5 years ago
Beautiful !
Jane Priser from JanePriserArts said 5 years ago
Great fun!
Topher and Tana from CopiousGlass said 5 years ago
Love it!
Lenny Mud from LennyMud said 5 years ago
j'adore seriously.
FreakyPeas from FreakyPeas said 5 years ago
I marvel at your sewing abilities!
Leah V. said 5 years ago
Isn't it a bit of a double standard to avoid using women in photo shoots but to use men in them? Although at the same time, there has always been a double standard in a way, and she seems to have switched that, which is interesting. I love her lingerie, it's lovely!
Natalia from KMalinkaVintage said 5 years ago
Great work!
Erika Warren from Grotto333 said 5 years ago
Terrific!!
Briana Taylor from btaylorquilts said 5 years ago
amazing video and I've admired your work for a long time now, it's so great to see you! Thanks for sharing
Ferlies from Ferlies said 5 years ago
Wonderful underwear!!!Finally something fun also for men!!
Mandy from SewDutchDesigns said 5 years ago
Ah! I love it! And I love watching her sew. :)
Mimi Roy from mixedmetalmimi said 5 years ago
WOW, sexy... Mixed Metal Mimi
Catheryn Dallenbach from SomeKindOfPretty said 5 years ago
Very beautiful!! Wonderful work!
Stella Melgrati from theYarnKitchen said 5 years ago
your man line is absolutely gorgeous and the way you present it just rocks! keep up the fantastic work!
Rebecca and Daniel from HabitNation said 5 years ago
I must say the mens line is skillfully and creatively made, however, I think I would absolutely just laugh if I saw my husband wearing something like this. It really is brilliant though. :)
Aiste from Aisglass said 5 years ago
Love that lingerie!:)
Beverley Richmond from hurdyburdy said 5 years ago
Fab philosophy and how lovely to see such craftwork and use of materials. I feel a hankering to be in Paris coming over me. Very inspiring.
Nicole from Crackerjackarma said 5 years ago
i'm in love !!!
Erin from ErinAntiques said 5 years ago
Lovely work and video :)
Melanie Land from melanielanddesigns said 5 years ago
Oh, YES, this is for me and my man. I've been married a long time and I think a little fun is in order especially when one knows what the other has on under their day wear but no one else does. Life is a delightful experiance, to be enjoyed!! Love your work!
Cherie Killilea from StudioCherie said 5 years ago
Love the video. The image she conjures of the man enjoying his golden boxers under his suit and tie is priceless.
Ele from minouette said 5 years ago
Lovely and entertaining. I didn't expect the film to include her philosophy of lingerie. Félicitations! J'adore la philosophie de vos beaux vêtements.
Escape Arts from EscapeArtsDevon said 5 years ago
Fantastic selection of men's underpants!! :-D Very rock 'n' roll, and they are so cheerful, instantly bringing joy to all who behold! :-)
Wei from HoneyThistle said 5 years ago
Love the video :) totally digging the men's line!
Rebecca Goebel from OctoberNative said 5 years ago
Those are some amazingly great Boxers ... I could just imagine my husband wearing a pair :)) haha
Balea-Raitz from LorenasLaceDesigns said 5 years ago
Lovely!
Christina Cassidy from tinaswaycrochet said 5 years ago
You are very talented keep up the good work. I enjoyed the video love your work place.
Lorena Balea-Raitz from BaleaRaitzART said 5 years ago
Funky pieces!
thedelhistore from theDelhiStore said 5 years ago
Fun Pieces!
Linda from lovelygifts said 5 years ago
Great video
PaperAltar from PaperAltar said 5 years ago
Virginie - you are a Rock Star !! I love your approach & thought process. Congratulations <3
tloca76 from tloca76 said 5 years ago
Love it!!!
Amanda Paquette from MoltenPerspective said 5 years ago
Sexy and fabulous.
MandyBesek from MandyBesek said 5 years ago
Your bravery is gorgeous. I love things that make my heart race when I wear them.
Gino Escate from Gygante said 5 years ago
Great!
Miss Ruby from RubyandCordelias said 5 years ago
Wow! Luv your sassy lingerie !
Wolf from DantesSpirit said 5 years ago
Ok, now these are freaking awesome! Too bad I can't convince my husband to wear any of them, just for me.}:( He has no sense of adventure, I swear.
Laine from InglesidePottery said 5 years ago
I love this video...great to see the process behind your work...congratulations!
Lusine from BeezyBeeArts said 5 years ago
Those men's panties are awesome. :-))
cheryl wagner from MakeMeSmileJewelry said 5 years ago
absolutely love love love your work!!!! So fun!!!
Emily Wirt from emwi said 5 years ago
Love this! Such a great feature. I love her idea of lingerie being for daring women and not for men to make them their puppets. She seems awesome. Loved watching this video. Great direction. :)
Emily Tobias from Scissaroo said 5 years ago
Love your products! They are very lovely! I do have to ask, though, (as also pointed out by others) why is it okay to use male models and not female? I'm not saying that I want to see scantily clad women, but men are judged by physical appearance also. Seems like a double standard.
Nancy from HerMajestysPug said 5 years ago
Oooh, LA! LA!!!!! J'adore your creativity!!!! Tres fun!!!! :) Pugs n Kisses
virginie lykins from anordicrose said 5 years ago
Funny men's wear... !
NotYourGrandmothers from NotYourGrandmothers said 5 years ago
You deserve much success!!
vik and ig from Craftelina said 5 years ago
So interesting, unusual, funny.... Good Luck! :))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))
Micki Wilde from thesecrethermit said 5 years ago
Oh that made me smile this morning!!! your men's line is super fantabulous!!!
Slavka from PureNaturalis said 5 years ago
Very fun lingerie! Great video :)
Virginie Rouffignac from NonosLingeries said 5 years ago
First of all, thank you so much for your positive feedback ;-)))) To answer the question of men and not women picture : The men I have chosen are not dummies. I did not make a picture of men object, they are men of our day. They all have an object with them, because I want to give them a voice. The word of who they really are. So I asked them to pause with the object that represented their passion in their lives. And especially not their job, because men are often reduced to only their foxions in society .... I think eventually they rarely have the opportunity to tell that they are really human beings ... These pictures are my way of talking about what I feel for men in our society ... It was a way for me to highlight the value in men .... The photo is not me, but a great French photographer evestreet gift here is the link to their websit : http://evestreet.wix.com/webv2 Perhaps one day there will be a picture of women as well. The day I would have found the idea convien me for this ...
mazedasastoat from mazedasastoat said 5 years ago
Beautiful work, & I agree about not objectifying women. I also have no real problem with showing pictures of men modelling the underwear, as they don't look like wannabee porn stars. Maybe you'll be able to think of a way to use women as models without making them look like objects, I hope so.
Som from SomsStudio said 5 years ago
Wow!! Your shop has me speechless!! In a good way too. :) All the very best!
CAT Tillinghast from CATTATTING said 5 years ago
wow! Beautiful!
June from isewcute said 5 years ago
I'm loving your line of men's wear! Absolutely fun & playful! I wish you the best!
Chifonie from Chifonie said 5 years ago
Fun and inspired ! Je suis fan !
Patricia De Los Santos from PataJewelry said 5 years ago
Sexy & fun!!!!! Love it!!!
Cindy O'Beirn from TheCOBShop said 5 years ago
Absolutely adored this!!
Gypsymoondesigns from Gypsymoondesigns said 5 years ago
Love!
Nancy Garbarino from nancelpancel said 5 years ago
So much fun! I love your outlook and beautiful work!!
newtribetextiles from newtribetextiles said 5 years ago
Horray for liberation! Thanks :)
Mouna Marini from beadsofaquarius said 5 years ago
C'est super de voir de belles créations lingerie , masculines et féminines venant de champage ! love it !
aressa from OriginalBridalHanger said 5 years ago
Love it! I just love those who like to break the rules!
Sonja Bikić from DeepSilence said 5 years ago
Cool.
Barbie Morris from bajamo said 5 years ago
Love it! Love it! Love it! I sew too, wish we could creat together. Love the nail polish, what brand and color/number is it?
theresatron from TheMonstersLounge said 5 years ago
Ah, I love this woman!
Mary Lezcano from BellaBboutique said 5 years ago
This woman is the definition of fabulous. She is not only immensely talented but has got such a liberating take on the purpose of lingerie in the first place. Women are not gift packages for men, but heck, if we want to wear something beautiful in bed for ourselves then this is is the kind of attitude I think we should have about it. Well done.
Brandy Franklin from zenmasterflash said 5 years ago
Such a beautifully done video! I wanna make my guy wear those - cross your fingers for me.
paradigmsshift from paradigmsshift said 5 years ago
Virginie, Thanks for trying to explain. Are you saying that you have no problem using women as models? I couldn't tell by your response; however, your video for sure implied that it was wrong for women to be used in this way...hence, I took offence that men were being used. I don't personally have a problem with you using either gender. I agree men, as well as women, are capable of deciding whether they are being used and objectified (Although, I do know some people that would view your male models as sex objects). In today's society though, I believe that women and men alike are able to view the body in a different light than in centuries past. Either way, I think it is ever important to stress that both men and women are given equal respect and and choice in the matter and to be clear that no double standard is being given. Despite all of the confusion, the skivies are still hot!
Lynsey from lmouer said 5 years ago
Beautiful lingerie. Great story.
Jan Penn from MinaMinette said 5 years ago
Ooh la la!!!
Troy Stengel from camermaidjewelry said 5 years ago
Awesome work :)
Renee Yu from myjunebugg said 5 years ago
loving the mens boxers hahaha
Cathy Pack from sweetmountainlaurel said 5 years ago
I loved this! You are so talented and make such beautiful and fun pieces!
Atelier Manila from AtelierManila said 5 years ago
I could so see your men's boxers on some funny music video!! very funny! :)
Julia K Walton from FireHorseVintageHQ said 5 years ago
Different and fun! :)
Carol Wagner from VintageBettyLuke said 5 years ago
How fun! Put a smile on my face!!,
KitKatCabaret from KitKatCabaret said 5 years ago
she is so very creative, With gorgeous undergarments like these a guy can still be a super hero guy, colours are fab and so are the designs
Annette from Stockannette said 5 years ago
Loving the lucha looks!
irini from IrinisWorld said 5 years ago
Under the surface of polite society there is, it seems, a real revolution going on.
Julia Himmel from JuliaHimmel said 5 years ago
Fun and clever! I'm a fan.
Motleycouture from Motleycouture said 5 years ago
Great feature! Beautiful lingerie! The men's line is great!
sarantos from SARANTOS said 5 years ago
Hah love it but truly free and liberating is going commando. :)
Merry Cat Crafts from MerryCatCrafts said 5 years ago
What great imagination comes to life in a world that is not conformed to the world, but enjoyed by the creator of herself! I really enjoyed learning about the young lady who has a lot going for her. Good luck and keep up the good work!
Jusadreamin from Jusadreamin said 5 years ago
Wow!!!!! LOVE your work
Belinda Marshall from BelindaMarshallArt said 5 years ago
fantastic! love it.
Hanna Westergren from raori said 5 years ago
I LOOOOOOVE this!! How inspiring :)
Katherine Mc from youngkate said 5 years ago
Just watched the video. You are awesome!! Now going to check out your shop...
Victoria Letemendia Koupparis from LavenderField said 5 years ago
So unique!
Tara from StopTheClock said 5 years ago
Love this!
Sonja Bikić from DeepSilence said 5 years ago
nice.
Cassie from PaperworkEnvy said 5 years ago
How fun and cool! Love everything about this and the ideas behind the designs : ) such a departure from the norm, need more things like this!
Cassie from PaperworkEnvy said 5 years ago
Soo fun and smart! What a lovely departure from the norm, I love everything about it!
Heidi S from FashionBone said 5 years ago
"First of all, let me say that I love the men's underwear. However, you say that you don't use female model because you don't want to "objectify" them as mere objects to attract men (or something to that effect). That's fluffy and nice and all; however, it doesn't explain why you feel at liberty to use male models. Honestly, I'm slightly offended that you feel that me only view women in this manner. Secondly, I'm slightly offended that men aren't held in same high esteem. Just a thought to help your marketing. I do love your product though" Was what I was thinking ....not to be nit picky. Why use males as models and not females?
Rail19 from Rail19 said 5 years ago
Love her & her lingerie! The video was amazing, it made me want to go to Paris and try on some lingerie while eating a pastry puff! Really ...really enjoyed this one - bravo all around!
Kate Plager from BombyxBotanica said 5 years ago
So imaginative! Hard work and passion at play in her workshop!
Filipa from sugardollshop said 5 years ago
How awesome! Loved the feel to this and the underwear all handmade!
Stella Steel from PressOnSister said 5 years ago
I have admired Ms Rouffignac's work for some time. Wonderful, witty, positive! Her line of boxers is inspired and fun. Both men and women should wear what they like, be it inside or out.
Aubrey and Nicole Goulet from TwoStylishSisters said 5 years ago
Simply amazing!!! What a great idea. We love that this designer put a whole new spin on the way we view lingerie. So fresh and fun!! Keep up the great work! : )
Joanne Dohr from Dogdohr said 5 years ago
That was great! I could see my husband in those! lol
Wendy from pickychicken said 4 years ago
At the risk of objectifying the men in your photos, I respectfully suggest that a calendar (or book) full of them would be wonderful! They all exude such character, and the photos beg to be looked at again and again.
Lisa from NirvanaRoad said 4 years ago
Totally cool! I love the creative out of the box marketing!!!
Melinda from FlowerMoundEscape said 4 years ago
I think that if you put any gender in fun sexy underwear you risk someone looking at them as a sex object. Someone who is looking for a reason to be offended will usually find it. That being said, good job!!! These "objects" are funny and sexy at the same time. Reminds me that my hubby may need new undies soon. Even if I have to go to his drawers with scissors!
Kristen from Thefoxeskeeps said 4 years ago
Lovelovelove it all.
Katrina Dzerkale from Dominna said 4 years ago
I love that mans wear :)
Donnie from DonniesDiscounts said 4 years ago
the freaks come out at night, remember that song?
Colleen Walsh from ThatsAces said 4 years ago
so funny and great- LOVE the pics.
Mary from MarySanzJewelry said 4 years ago
Nice !
Jennifer Tracy from JennyMayNatural said 4 years ago
nice