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Featured Shop: Gemagenta

Sep 24, 2012

by gemagenta

Etsy.com handmade and vintage goods

My name is Lorena Martinez-Neustadt, and I’m a jeweler living in Amsterdam with my husband. I was born and raised in Mexico (where I studied industrial design), and learned jewelry craftsmanship while living in Argentina. I have a passion for jewelry making and I illustrate for fun. You can see the outcome in my shop, Gemagenta.

I think of Gemagenta as an open book full of short stories coming straight from my heart and imagination. I don’t have a fixed style; my inspiration comes from many different sources including memories, trips, books, legends, objects, nature, and geometry.

My creative process starts with the story I want to tell. I like taking notes, collecting things, taking hundreds of pictures, and also researching symbols and peculiar details. My aim is to go beyond creating just a pretty object. I generally sketch a lot until I get the final designs, and I like to share this process on my blog.

Most of my pieces are made directly on sheets of metal using traditional jewelry techniques, and I cast some of my other pieces from wax models. (You can see me in action in this video.) I also like experimenting with new ideas, like my Moroccan Sugar collection, which I cast in silver from models made out of real sugar. This idea seemed unfeasible to the casters at first, but then they saw that it could work. It’s one of my favorite collections because it took a lot of time, effort and mistakes.

I make jewelry because it’s art, it’s portable, and most of all because it’s magical. It has a curious and irresistible magnetism, marking peoples’ lives for thousands of years. It’s exciting for me to know some of the secrets for turning raw materials into jewels.

Through my pieces, I have been part of special moments all around the world. The last one I knew was from a guy in Hong Kong who proposed to his girlfriend using one of my rings. Isn’t that amazing?

All my life I dreamed about traveling the world and my dream came true. My husband and I are kind of nomads right now, but it works. I know I can pack a bag with my tools and my studio will move with me. With Etsy, my shop comes along as well; it’s a great business partner. In Etsy, I’ve also found a very open and generous creative community. I’ve made really good friends and it has enriched my personal life in addition to my business.

Working as an independent creative is a continuous learning curve. Wearing all the hats in a business gives you freedom, but all the responsibilities fall on you. I have learned that it is crucial to be able to find opportunities instead of excuses when things don’t go smoothly. Few people in the world are able to do what they love as a job and I am very lucky to be one of them.

All photographs by Gemagenta.

Featured Shop Archive

Ready to Ship! Lavender Silver Branch Necklace / AMARANTA Collection
Ready to Ship! Lavender Silver Branch Necklace / AMARANTA Collection
gemagenta
$125.66 USD
Ready to ship! Floweret Small Silver Necklace / AMARANTA Collection, dainty floral necklace, organic jewelry, flower pendant
Ready to ship! Floweret Small Silver Necklace / AMARANTA Collection, dainty floral necklace, organic jewelry, flower pendant
gemagenta
$79.86 USD
Ready to Ship! Floweret Silver Ring / AMARANTA Collection
Ready to Ship! Floweret Silver Ring / AMARANTA Collection
gemagenta
$88.08 USD
Ready to Ship! Papaver silver ring / AMARANTA Collection
Ready to Ship! Papaver silver ring / AMARANTA Collection
gemagenta
$129.18 USD
UNDER THIS MOON / Bracelet - Personalised lunar phase charm of your special night in silver and silk, astronomy, black, red
UNDER THIS MOON / Bracelet - Personalised lunar phase charm of your special night in silver and silk, astronomy, black, red
gemagenta
$41.10 USD
ANTOINETTE - Miniature Mirror Pendant Necklace in Sterling Silver - Handcrafted my Gemagenta - Little Pendant, Tiny, Delicate
ANTOINETTE - Miniature Mirror Pendant Necklace in Sterling Silver - Handcrafted my Gemagenta - Little Pendant, Tiny, Delicate
gemagenta
$58.72 USD
Ready to Ship! LIEF / ADORABLE - Tiny Amsterdam House Necklace, miniature house, neck gable house, huisje, dutch architecture, housewarming
Ready to Ship! LIEF / ADORABLE - Tiny Amsterdam House Necklace, miniature house, neck gable house, huisje, dutch architecture, housewarming
gemagenta
$58.72 USD
UNDER THIS MOON / Custom moon phase silver bracelet,  birthday moon bracelet, first kiss moon, special moments, memento
UNDER THIS MOON / Custom moon phase silver bracelet, birthday moon bracelet, first kiss moon, special moments, memento
gemagenta
$58.72 USD
big UNDER THIS MOON / Necklace - Customised lunar phase pendant of your special night in silver and silk, realistic silver moon phase
big UNDER THIS MOON / Necklace - Customised lunar phase pendant of your special night in silver and silk, realistic silver moon phase
gemagenta
$70.46 USD
UNDER THIS MOON / Custom moon phase silver necklace, anniversary moon charm, solar eclipse, personalized engagement gift, birth moon charm
UNDER THIS MOON / Custom moon phase silver necklace, anniversary moon charm, solar eclipse, personalized engagement gift, birth moon charm
gemagenta
$68.12 USD
Ready to Ship! TROTS / PRIDE - Tiny Amsterdam House Necklace, miniature house, facade, dutch architecture, wanderlust, canal house, travel
Ready to Ship! TROTS / PRIDE - Tiny Amsterdam House Necklace, miniature house, facade, dutch architecture, wanderlust, canal house, travel
gemagenta
$58.72 USD
UNDER THIS MOON /  Additional Charms - Personalized moon phase charm of your special night, necklace, bracelet
UNDER THIS MOON / Additional Charms - Personalized moon phase charm of your special night, necklace, bracelet
gemagenta
$32.88 USD
new! Tiny Amsterdam houses necklace, gift for architect, dutch houses, canal houses, Amsterdam skyline necklace, traveller gift, cityscape
new! Tiny Amsterdam houses necklace, gift for architect, dutch houses, canal houses, Amsterdam skyline necklace, traveller gift, cityscape
gemagenta
$93.95 USD
UNDER THIS MOON / Personalized moon phase necklace - lunar phase charm of your special night in silver and silk, adjustable, full moon
UNDER THIS MOON / Personalized moon phase necklace - lunar phase charm of your special night in silver and silk, adjustable, full moon
gemagenta
$45.80 USD
UNDER THIS MOON / Ring - Personalized lunar phase ring of your special night in silver, dainty moon ring, moon phase ring, crescent moon
UNDER THIS MOON / Ring - Personalized lunar phase ring of your special night in silver, dainty moon ring, moon phase ring, crescent moon
gemagenta
$66.94 USD
UNDER THIS MOON / Earrings - Personalized moon phase earrings of your special date in silver, delicate moon earrings, new mom custom gift
UNDER THIS MOON / Earrings - Personalized moon phase earrings of your special date in silver, delicate moon earrings, new mom custom gift
gemagenta
$75.16 USD
READY to SHIP - NUSTA  - Rosa Inca Collection - Rhodochrosite Ring - Sterling Silver - ooak engagement ring, size 5, 6, 7
READY to SHIP - NUSTA - Rosa Inca Collection - Rhodochrosite Ring - Sterling Silver - ooak engagement ring, size 5, 6, 7
gemagenta
$164.42 USD
VICTORIA - Miniature Mirror Pendant in Silver - by Gemagenta - Delicate everyday necklace, Girly, Cute, Tiny, Minimalistic
VICTORIA - Miniature Mirror Pendant in Silver - by Gemagenta - Delicate everyday necklace, Girly, Cute, Tiny, Minimalistic
gemagenta
$58.72 USD
LINGERIE RING 001 - Sterling Silver - Hand Cut by Gemagenta - White or Black - Sexy, Lace, Brocade, Delicate
LINGERIE RING 001 - Sterling Silver - Hand Cut by Gemagenta - White or Black - Sexy, Lace, Brocade, Delicate
gemagenta
$88.08 USD
IN THIS UNIVERSE - Personalized Sun / Supernova / Star engraved charm, jewelry, necklace, twinkle little star, tiny, nebula
IN THIS UNIVERSE - Personalized Sun / Supernova / Star engraved charm, jewelry, necklace, twinkle little star, tiny, nebula
gemagenta
$32.88 USD
new! Tiny Amsterdam house bracelet, dutch houses, gift for architect, canal houses, Amsterdam skyline, traveller gift, cityscape bracelet
new! Tiny Amsterdam house bracelet, dutch houses, gift for architect, canal houses, Amsterdam skyline, traveller gift, cityscape bracelet
gemagenta
$41.10 USD
READY to SHIP - SUKKAR Silver Necklace - Moroccan Sugar - Handmade, organic, lacy, bohemian, henna, bridal jewelry, amulet
READY to SHIP - SUKKAR Silver Necklace - Moroccan Sugar - Handmade, organic, lacy, bohemian, henna, bridal jewelry, amulet
gemagenta
$170.29 USD
Ready to Ship! Tiny Amsterdam house stud earrings, dutch houses, canal houses, gift for architect, traveller gift, cityscape earrings
Ready to Ship! Tiny Amsterdam house stud earrings, dutch houses, canal houses, gift for architect, traveller gift, cityscape earrings
gemagenta
$64.59 USD
Ready to Ship! BLIJ / HAPPY - Tiny Amsterdam House Necklace, miniature house, silver, huis, step gable, dutch, home sweet home, housewarming
Ready to Ship! BLIJ / HAPPY - Tiny Amsterdam House Necklace, miniature house, silver, huis, step gable, dutch, home sweet home, housewarming
gemagenta
$58.72 USD
UNDER THIS MOON / Keychain - Customised lunar phase keychain of your special night in silver 925, realistic silver moon phase, birthmoon
UNDER THIS MOON / Keychain - Customised lunar phase keychain of your special night in silver 925, realistic silver moon phase, birthmoon
gemagenta
$135.06 USD
Ready to ship! GELUK / LUCK - Tiny Amsterdam House necklace, miniature house charm, tfios, canal house, neck gable, travel gift
Ready to ship! GELUK / LUCK - Tiny Amsterdam House necklace, miniature house charm, tfios, canal house, neck gable, travel gift
gemagenta
$58.72 USD
Ready to Ship! Ashum - Ayn - Hawa Silver Stackable Rings - Moroccan Sugar Collection - Handmade, sugar, delicate, geometric, white, organic
Ready to Ship! Ashum - Ayn - Hawa Silver Stackable Rings - Moroccan Sugar Collection - Handmade, sugar, delicate, geometric, white, organic
gemagenta
$73.99 USD
Ready to Ship! Floweret Silver Dangling Earrings / AMARANTA Collection
Ready to Ship! Floweret Silver Dangling Earrings / AMARANTA Collection
gemagenta
$105.70 USD
UNDER THIS MOON / Personalized moon phase brooch, lapel pin, tie pin in Sterling Silver
UNDER THIS MOON / Personalized moon phase brooch, lapel pin, tie pin in Sterling Silver
gemagenta
$42.28 USD
Lingerie mini stud earrings - Sterling Silver - Black or White - Romantic, Sexy Lingerie, Delicate, Lace, Cute
Lingerie mini stud earrings - Sterling Silver - Black or White - Romantic, Sexy Lingerie, Delicate, Lace, Cute
gemagenta
$58.72 USD
ISABEL - Miniature Mirror Pendant in Silver - by Gemagenta - Necklace, Victorian Mirror, Delicate, Tiny, Romantic, Minimal
ISABEL - Miniature Mirror Pendant in Silver - by Gemagenta - Necklace, Victorian Mirror, Delicate, Tiny, Romantic, Minimal
gemagenta
$58.72 USD
Ready to Ship! Lavender Branch Silver Ear Climber / AMARANTA Collection
Ready to Ship! Lavender Branch Silver Ear Climber / AMARANTA Collection
gemagenta
$44.63 USD
UNDER THIS MOON / Cufflinks - Personalized moon phase cufflinks in silver, fathers day gift, anniversary gift, birth moon jewelry
UNDER THIS MOON / Cufflinks - Personalized moon phase cufflinks in silver, fathers day gift, anniversary gift, birth moon jewelry
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$164.42 USD
MINIATURE MIRROR Ring in Sterling Silver by Gemagenta - Hand Cut - Cute, Tiny, Shiny, Oval, Circle, Baroque, Stacking rings
MINIATURE MIRROR Ring in Sterling Silver by Gemagenta - Hand Cut - Cute, Tiny, Shiny, Oval, Circle, Baroque, Stacking rings
gemagenta
$58.72 USD
LINGERIE RING 003 - Sterling Silver - Hand Cut by Gemagenta - White or Blackened, Corset, Lace Lingerie, Romantic
LINGERIE RING 003 - Sterling Silver - Hand Cut by Gemagenta - White or Blackened, Corset, Lace Lingerie, Romantic
gemagenta
$84.56 USD
LINGERIE RING 002 - Sterling Silver - Hand Cut by Gemagenta - Delicate, Lace, Sexy, Wedding, Romantic, White or Black Silver
LINGERIE RING 002 - Sterling Silver - Hand Cut by Gemagenta - Delicate, Lace, Sexy, Wedding, Romantic, White or Black Silver
gemagenta
$88.08 USD
Ready to Ship! JOSEPHINE - Miniature Mirror Necklace in Silver - Handmade Gemagenta - Cute, Small, Delicate, Geometric, Everyday necklace
Ready to Ship! JOSEPHINE - Miniature Mirror Necklace in Silver - Handmade Gemagenta - Cute, Small, Delicate, Geometric, Everyday necklace
gemagenta
$58.72 USD
LINGERIE SWEETHEART Necklace - Silver - Handcrafted by Gemagenta - Black or White, Delicate necklace, Chantilly Lace, Sexy
LINGERIE SWEETHEART Necklace - Silver - Handcrafted by Gemagenta - Black or White, Delicate necklace, Chantilly Lace, Sexy
gemagenta
$123.31 USD
QAMAR Silver Studs - Moroccan Sugar Collection - Handmade, sugar, delicate, geometric, moon, mystic, bridal earrings, candy
QAMAR Silver Studs - Moroccan Sugar Collection - Handmade, sugar, delicate, geometric, moon, mystic, bridal earrings, candy
gemagenta
$117.44 USD
Digitalis Flower Silver Pendant / AMARANTA Collection by Gemagenta / foxglove
Digitalis Flower Silver Pendant / AMARANTA Collection by Gemagenta / foxglove
gemagenta
$173.81 USD
LINGERIE RING 004 - Sterling Silver - Hand Cut by Gemagenta - Black or Satin - Sexy Lace, delicate, romantic, gothic, modern
LINGERIE RING 004 - Sterling Silver - Hand Cut by Gemagenta - Black or Satin - Sexy Lace, delicate, romantic, gothic, modern
gemagenta
$88.08 USD
NANA silver ring - Moroccan Sugar Collection - mint leaves, lacy, tribal, sexy, delicate, sugar, mystic, henna tattoo, white
NANA silver ring - Moroccan Sugar Collection - mint leaves, lacy, tribal, sexy, delicate, sugar, mystic, henna tattoo, white
gemagenta
$115.09 USD
LINGERIE PENDELOQUE Earrings - Sterling Silver - Hand Cut by Gemagenta - Black or White, Dangle, Lace, Romantic, Modern
LINGERIE PENDELOQUE Earrings - Sterling Silver - Hand Cut by Gemagenta - Black or White, Dangle, Lace, Romantic, Modern
gemagenta
$120.96 USD
Ready to Ship! GAAF / COOL - Tiny Amsterdam House Necklace, miniature house pendant, canal house, tuit gable, minimal, dainty necklace
Ready to Ship! GAAF / COOL - Tiny Amsterdam House Necklace, miniature house pendant, canal house, tuit gable, minimal, dainty necklace
gemagenta
$58.72 USD
UNDER THIS MOON / Personalised moon phase wedding band set in silver,  moon lovers rings, custom moon jewelry, phases of the moon rings
UNDER THIS MOON / Personalised moon phase wedding band set in silver, moon lovers rings, custom moon jewelry, phases of the moon rings
gemagenta
$434.53 USD
GEM BROOCH - 199 Carat Series - Sterling Silver - Bridesmaid, Diamond, Pear, Brilliant, Emerald, Heart
GEM BROOCH - 199 Carat Series - Sterling Silver - Bridesmaid, Diamond, Pear, Brilliant, Emerald, Heart
gemagenta
$56.37 USD
LINGERIE DANGLE LONG Earrings - Sterling Silver - Handmade by Gemagenta - Black or White - Wedding, Romantic, Lace, Light, Heart
LINGERIE DANGLE LONG Earrings - Sterling Silver - Handmade by Gemagenta - Black or White - Wedding, Romantic, Lace, Light, Heart
gemagenta
$135.06 USD
Lingerie Tiny Cute Pendant - Silver - by Gemagenta - Black or White - Everyday Necklace, Delicate, Lace, Romantic
Lingerie Tiny Cute Pendant - Silver - by Gemagenta - Black or White - Everyday Necklace, Delicate, Lace, Romantic
gemagenta
$65.77 USD
Ready to Ship! MOOI / BEAUTIFUL - Tiny Amsterdam House Necklace, silver miniature house, graphic, dutch architecture, minimal, travel europe
Ready to Ship! MOOI / BEAUTIFUL - Tiny Amsterdam House Necklace, silver miniature house, graphic, dutch architecture, minimal, travel europe
gemagenta
$58.72 USD
new! Tiny Amsterdam house ring, dutch houses, canal houses, Amsterdam skyline ring, traveller gift, cityscape ring, amsterdam souvenir
new! Tiny Amsterdam house ring, dutch houses, canal houses, Amsterdam skyline ring, traveller gift, cityscape ring, amsterdam souvenir
gemagenta
$58.72 USD
Ready to Ship! WILHELMINA - Miniature Mirror Necklace in Silver - by Gemagenta - Oval silhouette, Minimalistic, Modern, Everyday Necklace
Ready to Ship! WILHELMINA - Miniature Mirror Necklace in Silver - by Gemagenta - Oval silhouette, Minimalistic, Modern, Everyday Necklace
gemagenta
$58.72 USD
Ready to Ship! Mini Gem Studs - 199 Carat Series - Sterling Silver - Hand Cut Facets - Pear, Heart, Brilliant, Emerald, etc.
Ready to Ship! Mini Gem Studs - 199 Carat Series - Sterling Silver - Hand Cut Facets - Pear, Heart, Brilliant, Emerald, etc.
gemagenta
$58.72 USD
Papaver petals silver ring / AMARANTA Collection
Papaver petals silver ring / AMARANTA Collection
gemagenta
$140.93 USD
LINGERIE RING 005 - Sterling Silver - Handmade by Gemagenta - Black or White - Sexy curves, modern lace, minimal, wedding
LINGERIE RING 005 - Sterling Silver - Handmade by Gemagenta - Black or White - Sexy curves, modern lace, minimal, wedding
gemagenta
$88.08 USD
Flourishing Teardrop Silver Earrings / AMARANTA Collection
Flourishing Teardrop Silver Earrings / AMARANTA Collection
gemagenta
$205.52 USD
Ready to Ship! Flourishing Teardrop Silver Pendant / AMARANTA Collection
Ready to Ship! Flourishing Teardrop Silver Pendant / AMARANTA Collection
gemagenta
$111.57 USD
Lingerie Elongated Pendant - Silver - Handcrafted by Gemagenta - White or Black - Delicate Lace, Contemporary Jewelry
Lingerie Elongated Pendant - Silver - Handcrafted by Gemagenta - White or Black - Delicate Lace, Contemporary Jewelry
gemagenta
$109.22 USD
BARAKA Silver Earrings - Moroccan Sugar Collection - Handmade, tribal, bohemian, henna tattoo, bridal earrings, magic
BARAKA Silver Earrings - Moroccan Sugar Collection - Handmade, tribal, bohemian, henna tattoo, bridal earrings, magic
gemagenta
$193.78 USD
MINIATURE MIRROR Studs in Sterling Silver by Gemagenta - Hand Cut , Cute, Tiny, Shiny, Dollhouse, Oval, Circle, Earrings
MINIATURE MIRROR Studs in Sterling Silver by Gemagenta - Hand Cut , Cute, Tiny, Shiny, Dollhouse, Oval, Circle, Earrings
gemagenta
$52.85 USD
Ready to Ship! ZITUN - Silver Necklace - Moroccan Sugar - Woman Strength, organic, diamond, henna, bridal jewelry, amulet
Ready to Ship! ZITUN - Silver Necklace - Moroccan Sugar - Woman Strength, organic, diamond, henna, bridal jewelry, amulet
gemagenta
$98.65 USD

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