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Fresh Shop: The Felted Finds of Belokrinitski

Feb 27, 2009

by belokrinitski handmade and vintage goods

My name is Elena Belokrinitski, and I was born in Moscow, Russia. At the age of 12, I moved to Israel with my family. I currently live in Israel near Tel Aviv. Officially, I am a textile designer, and I now design wallpaper, which is my passion.

My other passion is creating toys and accessories (I began creating dolls at 5 years old!). I learned to sew and knit very early, and have been making things for as long as I can remember.

I found Etsy by accident,  browsing somebody’s links. I thought that this could be the ideal place for me to show off and sell my items! In Israel, I occasionally participate in street markets, designer shows and festivals. But really, I prefer to sit at home and prepare all kinds of projects instead of burning under the sun with loud music blaring at the festivals (the summer is 9 months long in Israel). I love Etsy a lot; the site is very user-friendly, and so pretty! However, I haven’t yet figured out how to push my sales or where to advertise. If any of you have tips on that, I would love to learn. (Post in the comments!)

Meanwhile, I’m concentrating on my latest handmade project, which is felt jewelery. I just love working with felt! My other favorite materials are: plush, polymer clay, paper, papier mache, and many more.

My home is in Ramat-gan, and my studio is my balcony. I love my quiet green neighborhood. Living in Israel seems pretty dangerous for foreigners, but I consider Israel home. Among designing, I love to communicate and meet new people, amateur theater, walk on the streets of Tel-Aviv, and buy new shoes.

Shop Local Israel | More Fresh Shops | Etsy International

Below you’ll find items from other talented Etsians who hail from Israel!


  • TrendyCards

    TrendyCards said 8 years ago

    What CUTE birdies!

  • zwzzy

    zwzzy said 8 years ago

    Love the tails on your birdies! That Black Fire necklace is amazing!

  • CatTingles

    CatTingles said 8 years ago

    ohh this is great!! I love felt, and birdies!!

  • DownTheRabbitHole

    DownTheRabbitHole said 8 years ago

    very pretty items, felt is such a lovely fabric to work with and wear.

  • BlueTerracotta

    BlueTerracotta said 8 years ago

    Your creations are absolutely beautiful!

  • WingsDove

    WingsDove said 8 years ago

    Your work is very cute and colorful. Many of my web ad customers advertise with ( and Buying shoes is always fun!

  • littlepancakes

    littlepancakes said 8 years ago

    cute stuff!

  • yaelfran

    yaelfran said 8 years ago

    lovely shop belo!!!!

  • soap

    soap said 8 years ago

    ooh, cuteness! love the birdies (and i'm not a big birdie fan usually).

  • punkybunny300

    punkybunny300 said 8 years ago

    The birdies are gorgeous! I've had some success with both Craft Cult and Project Wonderful (as mentioned by WingsDove), you should give them a try if you have a chance. I also use and I definitely get a bunch of traffic from there.

  • 4TheSparrowsNest

    4TheSparrowsNest said 8 years ago

    What adorable items! You have lots of talent Elena!

  • CwButcher

    CwButcher said 8 years ago

    great shops love goth girl

  • ToujoursTu

    ToujoursTu said 8 years ago


  • BeSomethingNew

    BeSomethingNew said 8 years ago

    fun stuff!

  • PetitOiseau

    PetitOiseau said 8 years ago

    i love her birds! i just bought a pink petit oiseau :)

  • Yokoo

    Yokoo said 8 years ago

    Designing wall paper, sounds perfect!

  • AdaRosman

    AdaRosman said 8 years ago

    Love the vivid colors! Also, really like the tails of all the lovely birds.

  • kiwigemwraps

    kiwigemwraps said 8 years ago

    that is really cool, I'd never thought of doing felt jewelry!

  • worksofwhimsy

    worksofwhimsy said 8 years ago

    Love the whimsical look.

  • BabbidgePatch

    BabbidgePatch said 8 years ago

    fun art !

  • IcingOnTheCupcake

    IcingOnTheCupcake said 8 years ago

    Your little birds are so pretty!

  • popsiclestick

    popsiclestick said 8 years ago

    Search for Timothy Adams Designs posts in the Forums - he has such great promo advice - he started a whole website with tips, so you can probably just go to the Profile part of his shop and he should have a link. I've seen a lot more traffic since using his ideas.

  • popsiclestick

    popsiclestick said 8 years ago

    Oh, love everything!! Thanks!

  • mealymonster

    mealymonster said 8 years ago

    Oh my gosh, the birds are adorable!!!

  • frostingcouture

    frostingcouture said 8 years ago

    Gorgeous Gorgeous Gorgeous

  • odiliafu

    odiliafu said 8 years ago

    Cute birdies!!

  • CutieDynamite

    CutieDynamite said 8 years ago

    Those birdies are too cute!

  • 45DegreeDesigns

    45DegreeDesigns said 8 years ago

    BEAUTIFUL! I just recently found a love for felt too!! Very addictive :)

  • SeventhCloudStudio

    SeventhCloudStudio said 8 years ago

    I LOVE the green bird with pearls necklace--beautiful and whimsical! Great shop! Thanks for sharing!

  • Nushkie

    Nushkie said 8 years ago

    So sweet and unique!

  • bhangtiez

    bhangtiez said 8 years ago

    So creative, luv them...such a shining light!!!!!

  • BohemianRomance

    BohemianRomance said 8 years ago


  • DvoraSchleffer

    DvoraSchleffer said 8 years ago

    You do beautiful work!

  • ChocolateBeachFlower

    ChocolateBeachFlower said 8 years ago

    so refreshing:) beautiful!

  • KellesKitchen

    KellesKitchen said 8 years ago

    Beautiful creations! Just lovely :) As far as increasing sales goes, I think the views from this feature will certainly help :) If you have a business card, be sure to put your Etsy shop link on there and pass it out at craft fairs, stores, etc. Blogs/Twitter help many people market. They will help bring people into your shop. Joining street teams on Etsy are really helpful as people will help eachother out. Listing or renewing items daily keeps your shop fresh and allows people to find you more readily in search (but if renewing it is 20 cents a listing). Forums and creating treasuries can help - Any way to get more active in the community :) And of course, the non-free option of purchasing advertising, Project Wonderful ads can be fairly inexpensive, you just have to find a way to target your market in a way that works for you. Come over to the forums - this topic comes up daily and there are tons of great ideas! I wish you the best of luck!

  • Iammie

    Iammie said 8 years ago

    Love your stuffs :)

  • belokrinitski

    belokrinitski said 8 years ago

    oh my god, thank you all soooo much for the response!!! you really made my day! KellesKitchen, popsiclestick, punkybunny300, WingsDove thank you so much for the advice! i will defenetely try all of the above, and will get back to you with the input,if you are interested. I would love to get more involved with the community. Anyhow, this article brought me 5 sales, which is amazing! im totally happy about it!


    ALEALE said 8 years ago

    very nice !

  • lupin

    lupin said 8 years ago

    Welcome to Etsy, Elena! Always nice to see a fellow felt artist & your necklaces in particular are so stunning! :)

  • Lirola

    Lirola said 8 years ago

    What an amazing article. I have definitely found some new favorite Israeli shops. Thank you so much for including a picture of my dress:)


    JANBEAU said 8 years ago

    Absolutely beautiful!

  • Kschulz

    Kschulz said 8 years ago

    Thanks for sharing! I love hearing about artists from different places. The birds are really adorable.

  • InmostLight

    InmostLight said 8 years ago

    hm hm, you're penelopa on livejournal, right? i understood this from the frase "i love to buy new shoes" lol) я периодически заглядывала в ваш ЖЖ, пока не удалила свой:) Удачи вам с Etsy;)!

  • TreeHuggerStudio

    TreeHuggerStudio said 8 years ago

    Your birds are groovy, I am also new to esty and wish you the best of luck.

  • laurebelle

    laurebelle said 8 years ago

    Birds are my all time fav - yours are way cute!

  • zone

    zone said 8 years ago

    Liked the Lirola item, very clean......

  • LeelaRocks

    LeelaRocks said 8 years ago

    Browsing your site put a smile on my face! lovely :)

  • raisinlike

    raisinlike said 8 years ago

    What a great shop את מוזמנת להצטרף לצוות שלנו - Etsy Israel Team

  • TheDizzyPixie

    TheDizzyPixie said 8 years ago

    Those birds are adorable!

  • BluCille

    BluCille said 8 years ago

    Cute sofa.

  • happykimono

    happykimono said 8 years ago

    Great new shops! I love iluchka. Hey! Isn't that the girl from Terry Poison!? x x x

  • belokrinitski

    belokrinitski said 8 years ago

    thank you everybody! Hello to all fellow Israeli friends! I have just added some new items to my shop, so be sure to visit:) Also, i will certainly be adding some of you as favorites, if you don't mind, cos i have found lots of fabulous stuff in your shops! By the way, do all of you have blogs? Does it help the sells?I have recently started mine- its I have the full story in pictures for this article posted. Lets be blogs friends!

  • hanginmoon

    hanginmoon said 8 years ago

    Very creative ♥♥

  • sqiddlydiddly

    sqiddlydiddly said 8 years ago

    great work

  • setenta

    setenta said 8 years ago

    איזה פטריוטית :) שיהיה לך בהצלחה!!

  • wooLA

    wooLA said 8 years ago

    בהצלחה !!! את מקסימה וכמו כן עבודותייך

  • busterandboo

    busterandboo said 8 years ago

    belorinitski, your work is beautiful! I do have a blog, and would love to feature you - send me a convo? my blog is Also, for advertising, is a great way to advertise inexpensively. However, I've found that there are sites out there (maybe $25/month) that have very high readership - it's a matter of figuring out your target audience, and what they read online. Challenging!

  • bbbennyandthejet

    bbbennyandthejet said 8 years ago

    Your whole shop is adorable! And you seem like such a fun and creative person.. I wish that Etsy was a real PLACE and that we could all hang out and drink coffee together! :D Congratulations on the exposure from the feature article and on your sales, I'm sure that there will be many more to come! Cheers, -Benny

  • kmwatkins

    kmwatkins said 8 years ago

    The birds are beautiful. Perfectly etsy!

  • HistoryofArt

    HistoryofArt said 8 years ago

    I LOVE, LOVE this article and this artist's jewelry!

  • difart

    difart said 8 years ago

    great!very nice!

  • theaxx

    theaxx said 8 years ago

    I LOoOOOOooOOVE the birds!!! So majorly cute, friendly and happy! Made me smile, thanks. thea. xx (

  • mykonos

    mykonos said 8 years ago

    Oh, amazing work!!

  • StudioRona

    StudioRona said 8 years ago

    So cute and lovely creations! Best of luck:)

  • metrostation

    metrostation said 8 years ago

    very nice felt jewelry

  • MyArtShoppe

    MyArtShoppe said 8 years ago

    So cute !

  • georgikids

    georgikids said 8 years ago

    Your creations are fabulous! Good luck to you!

  • KraftyHands

    KraftyHands said 8 years ago

    Cute Stuff!

  • berniesbizarrebazaar

    berniesbizarrebazaar said 8 years ago

    goth girl= amazing! just love it

  • SassysWackdOutGifts

    SassysWackdOutGifts said 8 years ago

    you have anawsome imagination

  • 10eisha

    10eisha said 8 years ago

    wow, love this shop!

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