Every day, our community grows in unexpected and delightful ways. For our Fresh Shops series, sellers who have been on Etsy for a handful of months or are waiting for those first few sales introduce themselves. Here’s a warm welcome to all our newbies!
Hello, my name is Noga Berman. I was born at Moshav Hayogev in the Yezrael Valley in northern Israel, a rural area surrounded by green fields with hills rising up on the horizon. As a young child I was busy drawing, cutting out forms, gluing them together and sculpting, and I never lost my great love for these crafts.
I am fortunate to have parents who are gifted jewelry designers. Over the years, I have learned something of gold and silversmithing from them. Since completing my studies in industrial design in 2010, I have taken a keen interest in designing my own jewelry creations. Today, I design and produce my pieces at two locations: my parents’ studio in the north and at a studio in the Florentin Quarter of Tel Aviv.
My creative process varies from one creation to the next. For my Naive series, I use hot wax to sculpt the selected figure. As soon as I am happy with the result, the wax model is sent to a foundry where a metal model is made. Using this model, a rubber mold is created that can serve to produce a large quantity of similar pieces.
Every piece begins with the direct injection of wax into the mold, and then casting it in silver (925) or 14 karat gold. Each piece must be prepared manually and the accompanying accessories, such as a pin or link in a chain, soldered on to it. From start to finish, the process can take several weeks.
The story of the Construction Waste collection is somewhat different. My mother and I have a large collection of stones we’ve painstakingly collected from various construction sites throughout the country. These stones had been eroded by natural sources in the sea, and their diverse shapes and colors were so inspiring that we decided to turn our treasured collection into wearable jewelry.
Each ceramic stone is joined to a 925 silver ring created using a vanishing wax technique. The rings are designed in such a way that the stone appears to hover above the finger, creating a small “stage” for it. I’m especially fond of the stones with special, uncommon shapes and intense colors. I am particularly pleased by the thought that each ring was created from recycling waste and incorporates the magic and uniqueness of a found, fractured bit of ceramic.
I would like to express my gratitude to Etsy for granting me this opportunity to share my creations. It’s a high-quality stage for presenting the fruits of my labor, receiving significant feedback, exposing my work to the public and bringing joy to many people worldwide.
All photos courtesy of Noga Berman.