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Featured Shop: Wide Eyes Paper Co.

May 25, 2015

by Amanda Franz

Etsy.com handmade and vintage goods

Hello! My name is Amanda Franz, and I make custom wedding stationery. My shop is called Wide Eyes Paper Company.

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I graduated from college with a degree in graphic design, and at 22, I moved back home to my parents’ house in San Juan Capistrano, CA. When I landed my first graphic design job out of school, I was so thankful, but I also distinctly remember having this restless feeling – I wanted to create something that I could call my own. Then one night in early 2012, I had a defining moment: I was brainstorming ideas with my best friend when I remembered hearing about this site called Etsy. It sounded like a perfect starting point for me, so I started a shop. Little did I know, that moment would change my life forever.

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From that point on, day and night, I worked on creating and photographing my own original designs. I spent hours every day researching the market, studying the work of people who inspired me, and trying to home in on what I wanted my brand to represent. All the while, I was fearful of the unknown and wondering if I would ever make it. Within six months of opening my Etsy shop, I decided to quit my job and pursue my business full time. I was still working out of my childhood bedroom without a business plan or an office space; what I did have was a whole lot of heart, passion, and the urge to succeed.

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Three years later, I work in an office space in Portland, Oregon. Here, I’m inspired by the simple, raw beauty of nature and the unique people around me. I’m still the same goofy gal who started this business in her childhood bedroom, but now I’m actually living my dream. I can now happily (and humbly!) say that this is what I was destined to do.

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My creative process is never perfectly crafted or thought-out. I hardly ever sketch my ideas – I’m way too impatient for that! I prefer to jump straight to the computer and start moving my ideas toward reality. My designs are never finished until I get a special feeling. Sometimes it takes me a long time to get there and I feel like giving up. But when I do finally get there, it’s like I can breathe again. Some people find satisfaction in running a marathon, but in my eyes there really is nothing better than a perfectly lined envelope paired with some solid typography (and an epic glass of vino, to boot). I feel alive when I unleash my creativity, and I have learned through experience that the most challenging things in life are always the most rewarding.

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When I think of Etsy, I think of freedom. Etsy has provided a safe place for me to be free and creative and inspired by others — and a way to turn my passion into a career. I have big hopes for the future of my company. My official website will be launching this summer, which is a very exciting next step in my business’s evolution. I also hope to extend my line of services to include branding and design work for other businesses, and I’d like to begin hosting workshops in my studio and mentoring young women who are interested in turning their own passions into careers, too.

Follow Wide Eyes Paper Co. on Facebook, Pinterest, and Instagram.

All photographs by Jasmine Fitzwilliam of Let’s Frolic Together.

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Rustic and Woodland Watercolor Wedding Invitation: Lake Tahoe
Rustic and Woodland Watercolor Wedding Invitation: Lake Tahoe
WideEyesPaperCo
$4.00 USD
Hand Lettered Watercolor Floral Vintage Wedding Invitation
Hand Lettered Watercolor Floral Vintage Wedding Invitation
WideEyesPaperCo
$4.00 USD
Colorado Rocky Mountains Watercolor Wedding Invitation
Colorado Rocky Mountains Watercolor Wedding Invitation
WideEyesPaperCo
$4.00 USD
Watercolor Wedding Invitation: Coastal Inspired Quad-Fold
Watercolor Wedding Invitation: Coastal Inspired Quad-Fold
WideEyesPaperCo
$5.00 USD
Rustic Farm Watercolor Quad-Fold Invitation
Rustic Farm Watercolor Quad-Fold Invitation
WideEyesPaperCo
$5.00 USD
Classic Watercolor Vineyard Quad-Fold
Classic Watercolor Vineyard Quad-Fold
WideEyesPaperCo
$5.00 USD
Letterpress and Watercolor Mountain Wedding Invitation: Rustic Trees and Forest
Letterpress and Watercolor Mountain Wedding Invitation: Rustic Trees and Forest
WideEyesPaperCo
$5.00 USD
Watercolor Wedding Map Save the Dates
Watercolor Wedding Map Save the Dates
WideEyesPaperCo
$3.00 USD
Rustic and Woodland Mountain Wedding Invitation: Florals and Trees
Rustic and Woodland Mountain Wedding Invitation: Florals and Trees
WideEyesPaperCo
$4.00 USD
Rustic Adventure Watercolor Wedding Invitation: Moonrise Kingdom Camp Inspired
Rustic Adventure Watercolor Wedding Invitation: Moonrise Kingdom Camp Inspired
WideEyesPaperCo
$5.00 USD
Whimsical Watercolor Floral Wedding Invitation: Rustic Garden Olive Branches
Whimsical Watercolor Floral Wedding Invitation: Rustic Garden Olive Branches
WideEyesPaperCo
$4.00 USD
Rustic Watercolor Mountain Save The Date
Rustic Watercolor Mountain Save The Date
WideEyesPaperCo
$3.00 USD
Rustic Timeline Watercolor Storybook Wedding Invitation
Rustic Timeline Watercolor Storybook Wedding Invitation
WideEyesPaperCo
$5.00 USD
Custom Watercolor Save The Date: Woodland Forest and Trees Mountain Watercolor
Custom Watercolor Save The Date: Woodland Forest and Trees Mountain Watercolor
WideEyesPaperCo
$3.00 USD
Custom order for Tricia
Custom order for Tricia
WideEyesPaperCo
$1,500.00 USD
Custom order for Jamie Ford
Custom order for Jamie Ford
WideEyesPaperCo
$975.00 USD
Custom Floral Whimsical Watercolor Invitation: San Francisco
Custom Floral Whimsical Watercolor Invitation: San Francisco
WideEyesPaperCo
$3.50 USD
Rustic Camp Watercolor Wedding Invitation: Quad-Fold
Rustic Camp Watercolor Wedding Invitation: Quad-Fold
WideEyesPaperCo
$5.00 USD
Rustic Watercolor Save The Dates
Rustic Watercolor Save The Dates
WideEyesPaperCo
$3.00 USD
Custom order for Rachel Walsh
Custom order for Rachel Walsh
WideEyesPaperCo
$175.00 USD
Rustic and Woodland Watercolor Camp Vibes Wedding Invitation: Wes Anderson Inspired
Rustic and Woodland Watercolor Camp Vibes Wedding Invitation: Wes Anderson Inspired
WideEyesPaperCo
$3.50 USD
Woodland and Watercolor Bear Wedding Invitation:
Woodland and Watercolor Bear Wedding Invitation:
WideEyesPaperCo
$3.00 USD
Rustic Watercolor Invitation: Mountains and trees quad fold
Rustic Watercolor Invitation: Mountains and trees quad fold
WideEyesPaperCo
$5.00 USD
Woodland Camping Watercolor Wedding Invitation: Teepee and feathers
Woodland Camping Watercolor Wedding Invitation: Teepee and feathers
WideEyesPaperCo
$3.00 USD
Classic and Rustic Letterpress Invitation Set: Watercolor florals
Classic and Rustic Letterpress Invitation Set: Watercolor florals
WideEyesPaperCo
$5.00 USD
Rustic Watercolor Save The Date: Forest and Trees
Rustic Watercolor Save The Date: Forest and Trees
WideEyesPaperCo
$3.00 USD
Rustic Watercolor Invitation Painting
Rustic Watercolor Invitation Painting
WideEyesPaperCo
$150.00 USD
Rustic and Woodland Watercolor Forest Save the Date
Rustic and Woodland Watercolor Forest Save the Date
WideEyesPaperCo
$3.00 USD
Rustic Wood Wedding Invitations: Wood Engraved Coasters
Rustic Wood Wedding Invitations: Wood Engraved Coasters
WideEyesPaperCo
$6.00 USD
Rustic and Woodland Watercolor Save The Date: Custom Illustrations
Rustic and Woodland Watercolor Save The Date: Custom Illustrations
WideEyesPaperCo
$2.50 USD
Gold Foil Wedding Invitation: Floral and Elegant
Gold Foil Wedding Invitation: Floral and Elegant
WideEyesPaperCo
$5.00 USD
Illustrated Watercolor Wedding Save The Date
Illustrated Watercolor Wedding Save The Date
WideEyesPaperCo
$4.00 USD
Rustic and Woodland Watercolor Lake Tahoe Mountain Wedding Invitation
Rustic and Woodland Watercolor Lake Tahoe Mountain Wedding Invitation
WideEyesPaperCo
$3.50 USD
Rustic and Woodland Watercolor Wedding Invitation: Lake Tahoe
Rustic and Woodland Watercolor Wedding Invitation: Lake Tahoe
WideEyesPaperCo
$4.00 USD
Custom Desert Watercolor Wedding Invitation: Plants and Succulent Inspired
Custom Desert Watercolor Wedding Invitation: Plants and Succulent Inspired
WideEyesPaperCo
$3.50 USD
Farm Watercolor Save The Date
Farm Watercolor Save The Date
WideEyesPaperCo
$3.00 USD
Custom order for Jane
Custom order for Jane
WideEyesPaperCo
$200.00 USD
Rustic and Woodland Watercolor Mountain Wedding Invitation: Quad-Fold Weekend Events
Rustic and Woodland Watercolor Mountain Wedding Invitation: Quad-Fold Weekend Events
WideEyesPaperCo
$5.00 USD
Rustic Garden Letterpress Wedding Invitation: Floral Inspired
Rustic Garden Letterpress Wedding Invitation: Floral Inspired
WideEyesPaperCo
$3.00 USD
Custom Watercolor Wedding Posters
Custom Watercolor Wedding Posters
WideEyesPaperCo
$250.00 USD
Rustic Mountain Custom Watercolor Save the Date: Couple Illustration
Rustic Mountain Custom Watercolor Save the Date: Couple Illustration
WideEyesPaperCo
$2.50 USD
Letterpress Mountain Wedding Save The Date
Letterpress Mountain Wedding Save The Date
WideEyesPaperCo
$5.00 USD
Rustic and Whimsical Watercolor Invitation: Story-Book Style
Rustic and Whimsical Watercolor Invitation: Story-Book Style
WideEyesPaperCo
$5.00 USD
Botanical Inspired Rustic Wedding Invitation: Garden and Florals
Botanical Inspired Rustic Wedding Invitation: Garden and Florals
WideEyesPaperCo
$4.00 USD
Rustic Watercolor Save The Date: Red Barn and Rolling Hills
Rustic Watercolor Save The Date: Red Barn and Rolling Hills
WideEyesPaperCo
$3.00 USD
Custom order for Cara
Custom order for Cara
WideEyesPaperCo
$2,672.00 USD
Custom Illustrated and Whimsical Save The Dates
Custom Illustrated and Whimsical Save The Dates
WideEyesPaperCo
$3.25 USD
Custom Watercolor Save The Date: Classic and Whimsical
Custom Watercolor Save The Date: Classic and Whimsical
WideEyesPaperCo
$3.00 USD
Rustic Watercolor Wedding Invitation: Camp Wandawanga
Rustic Watercolor Wedding Invitation: Camp Wandawanga
WideEyesPaperCo
$3.50 USD
Custom Wood Engraved Banner Cut Out: Camp and TeePee
Custom Wood Engraved Banner Cut Out: Camp and TeePee
WideEyesPaperCo
$3.00 USD
Rustic and Woodland Watercolor Camp Wandawega Wedding Invitation: Wes Anderson Inspired
Rustic and Woodland Watercolor Camp Wandawega Wedding Invitation: Wes Anderson Inspired
WideEyesPaperCo
$4.00 USD
Rustic and Whimsical Garden Save The Date
Rustic and Whimsical Garden Save The Date
WideEyesPaperCo
$2.50 USD
Rustic and Folk Wedding Program Fans
Rustic and Folk Wedding Program Fans
WideEyesPaperCo
$3.00 USD
Custom order for Ava + Will
Custom order for Ava + Will
WideEyesPaperCo
$150.00 USD
Rustic Enchanted Garden Watercolor Wedding Invitation: Florals and nature inspired
Rustic Enchanted Garden Watercolor Wedding Invitation: Florals and nature inspired
WideEyesPaperCo
$5.00 USD
Modern Floral Whimsical Letterpress Wedding Invitation: Nature and Flower inspired
Modern Floral Whimsical Letterpress Wedding Invitation: Nature and Flower inspired
WideEyesPaperCo
$5.00 USD
Custom Watercolor Wedding Maps
Custom Watercolor Wedding Maps
WideEyesPaperCo
$250.00 USD
Rustic Botanical Garden Wedding Invitation: Letterpress and Gold Foil
Rustic Botanical Garden Wedding Invitation: Letterpress and Gold Foil
WideEyesPaperCo
$5.00 USD
Woodland Bohemian Deer Watercolor Save the Date: Custom portraits and Flowers
Woodland Bohemian Deer Watercolor Save the Date: Custom portraits and Flowers
WideEyesPaperCo
$2.50 USD
Classic and Modern Letterpress Wedding Invitation: Seattle and Watercolor
Classic and Modern Letterpress Wedding Invitation: Seattle and Watercolor
WideEyesPaperCo
$5.50 USD

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