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Featured Shop: Violette Field Threads

Jul 22, 2015

by Ericka Wright

Etsy.com handmade and vintage goods

My name is Ericka Wright and I design sewing patterns and tutorials with Jessica Herning. We are the founders of Violette Field Threads, based just south of Nashville, Tennessee.

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Jessica and I started Violette Field Threads in early 2011. Before that, we were best friends who both had our own successful boutique sewing lines. That success proved to be a blessing and a curse – we loved the creative aspect of our work, but the repetitive sewing had us worn out and ready to quit. During one of our venting sessions, we made a decision to join forces and start a line of sewing patterns. Etsy was the first place we opened shop.

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We started Violette Field Threads at a time when paper patterns were still more popular than PDFs. Etsy no doubt played a part in our growth and success; without it, we never would have gotten our foothold in the PDF pattern market. Today, we have our own website and blog in addition to our Etsy shop, and our paper patterns are sold at quilt shops and Jo-Ann Fabric and Craft Stores nationwide. Even though we sell in multiple venues, we still find that Etsy is one of our best sources for finding new customers.

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We create by getting our hands dirty; our process requires a lot of hands-on sewing and perfecting. Our primary focus since the beginning has always been on fit: We want our finished products to look like ready-to-wear pieces, and our hope is that people are even surprised when our customers say they made a garment themselves. Another thing that’s important to us is that our patterns are easy enough for newbies to feel confident while sewing.

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Both Jessica and I are married with little ones, so one of our challenges as our business grows is finding a balance between work and family. To that end, we recently hired some additional designers and a marketing assistant for Violette Field Threads. We hope this allows for continued growth and more time spent with our kids. After all, they’re only little once.

Follow Violette Field Threads on their blog, and on Facebook and Pinterest.

All photographs by Violette Field Threads.

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