Hi there! My name is Monica Loza, and I’m the creative talent behind Verse. I make jewelry that conveys sentiments like love, friendship, sisterhood, and personal identity. From delicate bracelets to layering necklaces, my pieces follow a simple and contemporary aesthetic. My shop is based out of my home studio in Mesa, Arizona.
I hold two degrees from Arizona State University’s W.P. Carey School of Business. During my time there, I learned about the spirit of entrepreneurship and the value of working for myself. In my junior year, I realized that it’s a very rare thing in life to discover something you absolutely love (that you’re also good at); it’s even more rare to apply this knowledge and turn your passion into your occupation. This realization inspired me to start my Etsy shop. Since then, I’ve made pieces for people all over the world, from Rio de Janeiro to Amsterdam.
My hometown is a cultural hotspot at the intersection of Hispanic and American traditions; growing up in this tight-knit community taught me the value of family bonds and relationships. These influences largely inspire my jewelry line, though my immediate surroundings play a part in my designs as well. I’m captivated by the natural beauty here in Arizona: vistas of mountain ranges and cacti, set amid a backdrop of dusty red skies; the light of countless stars, which is beautiful and mysterious all at once.
My creative process is fueled by my many inspirations. Sometimes I see a material and I am immediately taken by it; I feel as though I absolutely must make it into a piece. Other times, I feel the need to express a specific sentiment, and then I set out to manifest it. Either way, I think of every piece as a verse to express something original and beautiful about an individual. My mission is about more than just jewelry – I intend to bring people together in a unique and meaningful way.
Etsy has been critical to the success of my business, but beyond that, Etsy has given me a way to see my pieces become part of other people’s lives. I’ve made jewelry that has served to empower, celebrate milestones, bond teams, commemorate friendships, congratulate successes, and even remember the lives of lost loved ones. My plans for the future involve collaborations with local charities as a means of giving back; I would also like to see Verse sold in other commercial venues, such as department stores, as it would allow me to share my craft – and my concept – with even more people.
All photographs by Verse.