I’m Euodia Roets, the artist and designer behind Touchee Feelee. I live in the heart of Cape Town, South Africa, a stone’s throw away from Table Mountain. I paint in watercolor and have my art digitally printed onto linen fabric, which I then sew into throw pillows and other products.
I studied visual communications in Cape Town, and when I finished school I worked as a graphic designer. I was always drawn to illustration — especially watercolor painting — so I taught myself to paint in 2010, and I continued to paint as a hobby while I traveled through Asia with my husband for a few years. When we returned to South Africa in 2012, I started Touchee Feelee.
I paint pieces of my life – small details of events, places and feelings; childhood memories of making cotton candy with my parents, and sunny days spent looking at the clouds with my husband. I love tactile objects and finishes, and I experiment a lot with production methods like screenprinting on objects that “shouldn’t” be screenprinted, stamping with fabric ink, and so on. My husband is a photographer and industrial designer, and he’s a great inspiration to me.
Every pillow cover in my shop starts as an original painting. After scanning, it’s digitally printed onto fabric using natural, plant-based inks. Digital printing allows for the wonderful tones of the watercolor paint to be preserved, which is something that would be completely lost with traditional screenprinting methods. Finally, the panels are sewn into pillows and sold worldwide.
Etsy gave me the amazing opportunity to sell my designs outside of South Africa. The first sale I had on Etsy was so encouraging – to think someone so far away loved what I do so much that they paid for it! This fueled my creativity, and soon I had more designs, sketches and paintings than I had space for. My goal for the future as Touchee Feelee grows is to stay as authentic and tactile as the day I started. I want people to feel like they can’t resist touching a Touchee Feelee pillow.
All photographs by Louw Roets.
206 comments
cinnamon cocoon from cinnamoncocoon said 6 years ago
beautiful story and idea, love the clouds pillows most - best of luck and congrats!
Zoui from XZOUIX said 6 years ago
these are lovely creations, Euodia. keep it up! ;-)
Esnelle from Esnelle said 6 years ago
Love it. Congrats on your feature!
Megan from MegansMenagerie said 6 years ago
I love your work! Congratulations on the feature!
Alina Maevskaia from FairyOakWoodLand said 6 years ago
Gorgeous work! And inspiring space! Congrats!
Sue from SuesAkornShop said 6 years ago
Lovely items. Congrats!!
carlotta tilli from SummerInItaly said 6 years ago
I love this shop :)
DeUno from DeUno said 6 years ago
Wonderful! Congratulations!
Luigi Cerruti from seven99bracelets said 6 years ago
Beautiful <3
Kristina Beganovic from blackbirdbag said 6 years ago
Wow, amazing shop. Love the name, so different!
sabina from sabiesabi said 6 years ago
Amazing! congrats on the feature!
Laney from LittleLaneyTails said 6 years ago
Very original, beautiful items, love the colors!
Ginta from FeltFamily said 6 years ago
You have lovely shop! Congrats!
Silke Merckx from Crochetonatree said 6 years ago
I really like your products! Congrats on the feature!
Shulamit Raanan from ShuliDesigns said 6 years ago
Congratulations on the feature and great interview! You are so talented... I love your work!!!! :-) I wish you all the best in the future!
Arabela from Arabela said 6 years ago
Very beautiful work ! Congrats
Georgia from JewelMeShop said 6 years ago
Great work, congrats! Your sea foam pillow cover is gorgeous!
Liana from WildRoseAndSparrow said 6 years ago
Outstanding work. It is great to see an artist who is behind her creation from drawing to a textile finished product, involved in all the steps!
Mike and Jess from JessiesOrientalRugs said 6 years ago
Lovely story and beautiful work, congratulations!
TropicalGarden from TropicalGarden said 6 years ago
Beautiful work! Congratulations on the feature!
Yael Berger from TheJoyofColor said 6 years ago
Congrats for the feature , love your shop and your vivid watercolor
Edith Garrett from RetroMarketplace said 6 years ago
Very cool products - best wishes for continued success!
JewelrybyMojaTu from MojaTu said 6 years ago
Whimsical, Beautiful Work! Congratulations on your feature!
Vintage Fables from vintagefables said 6 years ago
Now I want to get my water colors back out...thanks for the inspiration and congratulations!
Betty Somelar from Kriips said 6 years ago
Cloud pillows are my favorite :) Just beautiful shop :)
Lenny Mud from LennyMud said 6 years ago
I loved reading about your shop- awesome products and beautiful photos- you can practically feel the warmth radiating from the pictures! I especially love your portrait pillowcases- they are amazing. Wishing you much continued success and congrats on this great feature!
Wei from HoneyThistle said 6 years ago
Your work is gorgeous :) I will definitely be back for some of those lovely pillows when I have my own space to decorate!
Martina Tuzinska from CorkBoardMaps said 6 years ago
Beautiful work, beautiful shop :)
LivingVintage from LivingVintage said 6 years ago
Awesome. Congrats!
DivineOrders from DivineOrders said 6 years ago
GLORIOUS! Congrats on the feature. Thank you Euodia for sharing your wonderful designs, beautiful talents and inspiration with us. Peace.
Sentimentalist from Sentimentalist said 6 years ago
Lovely Artist & Etsy Shop! Congratulations on your Feature Story!
Jennifer from LittleWeeShop said 6 years ago
STUNNING!
Adrienne from DabAndDabble said 6 years ago
Loving the cloud pillows!
Kalisa L. from MuchandQuick said 6 years ago
Touchee Feelee is a great store name and those pillows are so gorgeous! I would almost be ashamed to drool on them.
Bunni Russell from ByBunni said 6 years ago
Lovely, I love the handpainting , so personal. Congradulations on the feature and best of luck to you.
ACR from IntoTheBluePaintShop said 6 years ago
Beautiful :-)
Christina from TheWildPlum said 6 years ago
Phenomenal work! What dreams are made of and on! Congratulations!
Katie Baker from GracefulAndElegant said 6 years ago
These are so beautifully creative. I totally love the colors and the artwork. (Love the name too!)
UmmNiyatiJewelry from UmmNiyatiJewelry said 6 years ago
Congratulations on the feature. Lovely clouds pillows. Best of luck.
Nana from LesNanaseries said 6 years ago
Euodia, your shop is like a breeze of fresh air ! Those colours are stunning! Congratulations on the feature - have a good week-end ;-)
ACR from WoodsyWools said 6 years ago
Delightful shop !!
Carol from Concertino said 6 years ago
What a stunning shop! Just love this pure Aqua Blue color! Keep creating!
Jen Root from SheepyShoes said 6 years ago
Euodia, I love your work! The colors and textures are so gentle and calming. Congrats and best of luck to you!
heidisbeads said 6 years ago
Ahhh...When one rests her head on your pillow, her head is in the clouds! Divine!
ClassicMemories from ClassicMemories said 6 years ago
Bright and colorful and so nice. Congrats on the feature.
Miriam Sommers from everythingniceshoppe said 6 years ago
Beautiful!
Marlous P from Lousje said 6 years ago
What beautiful work! Congrats on the feature and keep up the good work!
Cathy from msbijouxbeads said 6 years ago
Such beautiful work, light and breezy colors. Lovely shop, congratulations
Jeanne B from PruAtelier said 6 years ago
Terrific story and great that you can collaborate with your husband. Much luck to you!
Tina St. John from TinaStJohnJewelry said 6 years ago
Awesome Wang! I love your product. Congratulations!!
Kashuen Collectibles from Kashuen said 6 years ago
I love the digital printing method. Your art works are beautiful. Congrats on the feature.
A r t J a m e s D E S I G N from STUDIO884V said 6 years ago
LOVE your story and ART ! Beautiful
Christian Sinclair from TheDowdyShepherd said 6 years ago
I LOVE watercolor and your work is AMAZING! What an incredible shop you have. I am faving your shop now and looking forward to buying many wonderful things from you. Congrats on the feature!
T R from TIMOTHYREAGANPHOTOS said 6 years ago
beautiful work . love it
Nan Bennett from LeBuaJewelry said 6 years ago
Love your work! Congratulations on the feature!
Claudia Bogart from bogARTstudiogallery said 6 years ago
Great product.
Bren from bstudio said 6 years ago
Beautiful pieces! Congrats!
Jennifer Broom from brmstudio said 6 years ago
Gorgeous work, congrats on the features and good luck in future!
Kara Lennox from vintagedazzle said 6 years ago
I am very inspired by your talent. Congrats!
Monika Moroz from NickoArts said 6 years ago
Very nice store and items :) Congratulations on the feature and much success :)
billybeesartsupplies from BillyBeesArtSupplies said 6 years ago
beautiful story and idea, love the clouds pillows most - congrats on the feature!!
flordehikuri from flordehikuri said 6 years ago
Hi Euodia-Lovely Art & Shop. Congratulations on the feature!
MyChouchou from MyChouChou said 6 years ago
very beautiful! how great is it to have pillow art pieces! best of luck : )
April Armistead from AprilNicoleArt said 6 years ago
I'm so excited by this shop! I love when I learn about a new shop and adore all their products. Beautiful work! Congrats on the feature ♥♥
Cristy Ramos from ArtisanBathandBody said 6 years ago
Your shop is very beautiful, Euodia! Congratulations on the well-deserved feature :) wishing you all the best. - Cristy
Nicole from KarmaCodeOne said 6 years ago
The blues have it this season and those clouds you create are terrific ! Cheers to much continued success ~
Jeannette Perez from JPerezArt said 6 years ago
Beautiful work. Congratulations.
Joanne C from PrincessJillian said 6 years ago
Such beautiful, simple art work! Congrats on the feature!
UNEMPLOYED Custom Orders Wanted USA Made Superhero Cufflinks Wedding Jewelry from boloties said 6 years ago
Beautiful products! Congratulations on feature and creative business!
elle and belle Forster from elleandbellejewelry said 6 years ago
Beautiful paintings... pillows look irresistible! All the best!
Relly from RelsFindsNapaValley said 6 years ago
I love, love your designs, especially the Clouds Pillows. Something about the clouds that inspire people, like your story is inspirational. Congratulations!!!
Catia from ALittleWorld said 6 years ago
Gorgeous work! Congrats on the feature, well deserved :)
ThriftyLife from ThriftyUpenyu said 6 years ago
Amhlope Euodia!
Helen Mills from 1820BagCo said 6 years ago
Beautiful shop, congrats on the feature!
baltabalta from BALTABALTAboutique said 6 years ago
Beautiful ! And very fresh ideas!
Marta DQ from tribomo said 6 years ago
Beautiful designs! Congrats on the feature!
Matejka Max from NattyMatty said 6 years ago
Charming! Compliments!
Marilú from MVDesignInk said 6 years ago
Beautiful shop, congratulations on the feature!
Elizabeth Knaus from FreshRetroGallery said 6 years ago
Euodia, keep up the creative work!
Bangkokpants Pants from bangkokpants said 6 years ago
Wow look great : )
Natalia from Nikifashion said 6 years ago
Awesome design! Congratulations on the feature!
Renata and Jonathan from RenataandJonathan said 6 years ago
Pretty designs. Congrats!
Marie Rose from KittyKatDance said 6 years ago
Dreaming!!..love the clouds!!!..Super feature story and great photos too!!! Keep up your lovely designs/work!!...Peace and LOve from across the world!!!..xoxox
Michelle from twobloomsds said 6 years ago
Your pieces are beautiful and your story is inspirational. Congratulations.
Diana from LeSeForYou said 6 years ago
Beautiful shop and I love pillows! Congratulations!
Mahrukh Niazi from MahrukhNiazi said 6 years ago
Very beautiful.
Murphy Adams from MurphyAdamsStudio said 6 years ago
Love the cloud pillows, gorgeous!!!
Aga from AgasJourney said 6 years ago
Beautiful work!!! Huge congrats and best wishes!
Amber from BambuEarth said 6 years ago
BEAUTIFUL! ♥︎♥︎ The cloud cushion and the springbok cushion would look perfect on my couch :) I love your work ♥︎
Christiana Odum from YarnDarlin said 6 years ago
Gorgeous.
Selima Sheli from GraphicScape said 6 years ago
absolutely gorgeous & unique work!
Annamaria Potamiti from annamariapotamiti said 6 years ago
Lovely! Congratulations!
Trish from HappyDogGoodies said 6 years ago
BEAUTIFUL!
Kim Cole from BeachDaisyJewelry said 6 years ago
Beautiful, love the cloud pillow!
Debra Gilstrap from gilstrapdesigns said 6 years ago
Great story and your designs are all so beautiful. Much continued sucess to you.
Maykers Leather from Maykers said 6 years ago
Amazing work! And what a wonderful story!! Congrats!
Megan from ThimbleAndTag said 6 years ago
I've been following this shop for awhile. All of the items are so pretty and simple and perfect!
RoyalCrownHandmade from RoyalCrownHandmade said 6 years ago
Nice design. Love your pillows!
MYJ from MYJsGallery said 6 years ago
Beautiful work and love your shop :D
Tempy Osborne from PaintBoxStudios said 6 years ago
These printed pillows are so pretty! Well done :-)
Lil' Girls Essentials from lilgirlsessentials said 6 years ago
wow. very nice :)
Iya Harris from IyasBeadedTreasures said 6 years ago
Beautiful and inspiring.
Ms. Blu from SuperCuteSociety said 6 years ago
Beautiful colors and lovely shop!
Hannah Jane from brightloud said 6 years ago
Your colors are very exuberant!
Gulden Kaygisiz from mochabags said 6 years ago
I love love love each unique shops on etsy and I really love your pillows <3 Congrats!
dot1234 from DonebyDot said 6 years ago
I love each and every one of your pillows, and the colors are fantastic....congrats on being featured,,,,
Sherri from ButterflyFeetDigital said 6 years ago
Lovely pillows, congrats on the feature!
Kristi Uvence from Sassyshades said 6 years ago
Fabulous and beautiful work! Congratulations!!
Wirat J. from SkylaBoutique said 6 years ago
I am such a fan of water color. To see many art works in your shop is so refreshing and I will definitely come back again. :)
Gulabo from Cooldesires4u said 6 years ago
Beautiful xx
ArcanaAntiquities from ArcanaAntiquities said 6 years ago
beautiful work, congrats!
Dilani SK from Especially4UHandmade said 6 years ago
Pretty designs !
Marcy Chandler from QueenCitySoaps said 6 years ago
Congrats on your feature!
Theresa Adams from sewpreciousmemories said 6 years ago
The colors are stunning! Love the hummingbird pillow. Congrats and may your brush always flow.
Miss B. from BesottedBrand said 6 years ago
Congrats! Such a great story:)
tess from MOSTLY20th said 6 years ago
a perfect shop - a perfect pillow
Jenette Robert from OverTheMoonBridal said 6 years ago
What a unique shop! Congratulations. Beautiful work!
Laura from ItaLaVintage said 6 years ago
Love them ! Great work and Congrats for the feature !! xx
Kyria H from OrchardRose said 6 years ago
Love the feature! congrats!
Sandrine from SMboutique said 6 years ago
Beautiful and congratulations!
ikikari said 6 years ago
cobgratulations! beautiful work!
Wiigora from Wiigora said 6 years ago
congradulations on the feature! beautiful ! sper idea!
Etrennes from Etrennes said 6 years ago
Unique and beautiful creations! Marvelous pillows. Wishing you all the best and continued success in your shop!
lamicogufo from lamicogufo said 6 years ago
Great artist!!!!! Fantastic items!!!!! Love them very much!
Vadim Moroz from IconPainter said 6 years ago
Very nice shop! Congratulations on the feature! All the Best!
Jessica from CreativeDollCrafts said 6 years ago
Beautiful!!
Carola Goodwin from CarolasChoices said 6 years ago
Absolutely beautiful! wishing you all the success for the future
PSOGLAVKA KLARA from PSOGLAVKA said 6 years ago
Love it. Congrats
Lertpan Pathamavuthikan from orientaltribe11 said 6 years ago
Beautiful .... great artist !!
Bethany from KnockOutPunches said 6 years ago
Love your shop! Congrats on the feature!!
Sirinnicha K from malimebrand said 6 years ago
beautiful and very inspirational !!!
Kevin Miller from SkagitBroomWorks said 6 years ago
Wow I love the colors! Your shop is amazing!
Rhonda Stubbs from RhondaCorner said 6 years ago
What great colors and a great story. I love your shops name! Good luck on your future endeavors.
Elephant Bags from Elephantbags said 6 years ago
Great shop : )
Cheryl Britton from PillowLoftHomeDecor said 6 years ago
Awesome!
Mira Guerquin from MiraGuerquin said 6 years ago
Heavenly Ideas! Congratulations.
Priscilla from Gardenmis said 6 years ago
Beautiful shop! Congratulations on the feature :)
Vick Kass from JewelryArtworkByVick said 6 years ago
Very tastefully done. ...and so creative!!! Congratulations for being featured. Wish you best!
Trang Dai from TDNCreations said 6 years ago
Great items! Congrats!
Rossana from RossanaJewelryDesign said 6 years ago
I've always admired your work! Congratulations!!!
NewEnglandCurio from LoveSaril said 6 years ago
I love to hear that you want your creations to be authentic. I believe that the way we present our items and how we package them reflects our personality to the buyer. Your work is beautiful and creative, best wishes to you and your husband!
kim rhodes-thomas from pinksnakejewelry said 6 years ago
Wonderful Post!! Beautiful Creations!!!
Carter Seibels Singh from WomanShopsWorld said 6 years ago
Oooh, I really love your shop! So nice to see you here. Beautiful products and presentation. Congrats on this exciting feature!
Madeleine Keller from ThoseGoodVibrations said 6 years ago
What beautiful process photos, props to the photographer! The cloud pillow is so beautiful. Your designs are very unique and definitely tactile and textured-looking. Wonderful work :)
Carolyn Vogel from WoolenBlooms said 6 years ago
I love the name of your shop! I enjoyed reading about how you create. It's also helpful to see how other Etsy sellers wrap their products. My shop is STILL not off the ground -- but I am being patient!!
Hilary Hahn from PinkPianos said 6 years ago
Brilliant studio photographs and I really enjoy the watercolor effect.
Japan Momiji designs from japanmomijidesigns said 6 years ago
Lovely creations , and a fantastic work, you are a inspiration.
Sheila Clancy from SheilaForever said 6 years ago
beautiful work!
Shelly Daood from BoundtobeCreative said 6 years ago
Such peaceful pillows and watercolor creations, love your shop name and your shop photos are wonderful, congratulations!
Allison Fretheim from AFretheimCrafts said 6 years ago
Such wonderful photographs! Congrats!
Kristin from MyRawRarities said 6 years ago
Your color combinations are beautiful!
HenrietteWhite from HenrietteWhite said 6 years ago
Great story! Lovely shop! Congratulations on being featured!
Auralee from AuraleeCompany said 6 years ago
So Stunning! Love your items. Congrats on the Feature!
Knife Tailors from zaffknives said 6 years ago
amazing really like it stay blessed and keep it up :-)
virginie lykins from anordicrose said 6 years ago
Wonderful idea.... and beautiful watercolor paintings.....
Inessa Williams from InessaWilliams said 6 years ago
Great shop! I like your designs. Never been to Cape Town, but visited Ghana, I was surprised with great fabrics they make. Ladies look so beautiful in those bright and stylish garments. Congratulations and thank you for sharing with us. Good luck with your shop.
Kathy Haynes from PrettyPaperCottage said 6 years ago
Wonderful story...I love your shop :)
Proton ThreeD from Proton3D said 6 years ago
beautiful work, congrats!
Diane, Cindy and Jennifer from BermudaStreetQuilts said 6 years ago
Your work is beautiful. I favored your shqp.
Rosalia from daydreamjewels said 6 years ago
Amazing!!! Congrats :)
Rebecca Neafus from HopewellCreek said 6 years ago
Stunning absolutely stunning. Love your shop.
Adriana Blake from HappyMomentsGiftShop said 6 years ago
The coffee filters are undoubtedly popular, it's such a great natural product idea with so many coffee drinkers in the world. I had to favorite them. I've seen that candy plant before and I am fascinated by the color combination found in nature. I like the inspiration you take from nature and your ecofriendly approach. I'm glad to see you featured. Congrats to you as well as continued inspiration doing what you love and mailing it around the world!
PSOGLAVKA KLARA from PSOGLAVKA said 6 years ago
Amazing
Alisa from AlisaDesign said 6 years ago
Awesome!
Caroline Barbosa from OldSoulVintageLtd said 6 years ago
Beautiful designs and shop! Congrats!
Debbie Krusen from TwinAntiques said 6 years ago
Kudos to you, your shop and your designs! My favorites are the hummingbird and the ice cream tree. Fabulous colors!
Aurora Sanat from AuroraSanat said 6 years ago
Beautiful !!!
birdhouseaccents from birdhouseaccents said 6 years ago
Congrats
Julie from HuntandFound said 6 years ago
In LOVE with your shop and story! Congrats to you on the feature!
Elisabeth Wierzbicka from WelaDecors said 6 years ago
Interesting idea.
Nadia Kate from CuteThingsOnEtsy said 6 years ago
nice things!
Judit E. from JayFeltGood said 6 years ago
I love the watercolor-design. Wonderful story, thanks for sharing.
accentonvintage from accentonvintage said 6 years ago
Wonderful items! Great shop!
Ketki Fadnis from KetkiFadnis said 6 years ago
Beautiful shop and designs ! Congrats on the feature !
Katie Anne from MiddleCoast said 6 years ago
Love the beautiful look of watercolor!
Donna Stern from IndigoandOndine said 6 years ago
I love your designs! I look at them and I want to see them all in my house. I can't wait to share these designs.
Gifts Cases from Giftscases said 6 years ago
Beautiful work and i love it!
Sujata from TreasuredMemoryLane said 6 years ago
Amazing work! Congrats on the feature.
Elżbieta Bielska from BettyGlamJewelry said 6 years ago
So wonderful shop:) I love your work:)
Kerime Sevilen Mustafaoglu from ASHYL said 6 years ago
Creative work, love your shop!
Euodia Roets from toucheefeelee1 said 6 years ago
Thank YOU for all the great comments! It's very encouraging.
Birdagram from Birdagram said 6 years ago
Fabulously lekker! Spied your gorgeous pillows a while back. Congratulations on the feature!
Birdagram from Birdagram said 6 years ago
Pragtig! Fabulously lekker to see your shop featured. Spied your lovely pillows a while back. Congrats!
Megan Smey from PaintingMeg said 6 years ago
Beautiful story, and very charming shop. Congratulations on the feature, you deserve it!
Konstantinos Gkikas from GkArtStudio said 6 years ago
Amazing!Love them!
Rebecca Blevins from RaccoonValleyRouge said 5 years ago
Wonderful, wonderful work.
infromawalk from infromawalk said 5 years ago
what great pillows! i especially love your clouds. all the best.
Ziva Javersek from VivasProject said 5 years ago
Amazing story and beautiful work. Wish you lots of luck!
Laura Jane from LauraJanesReiki said 5 years ago
they are so amazing i want it all especially the pillows:)
Nan Bennett from HandStampedJewelry55 said 5 years ago
Beautiful shop! Congratulations on the feature :)
Catherine from Sweetbabyblanket said 5 years ago
Gorgeous! Do you do the printing yourself?
Marc Gounard from marcgounard said 5 years ago
Thanks for sharing!
Brittany Liu from weddingdec said 5 years ago
Amazing printing. Life is colorful and beatiful.You show it to us in a special way. Love those so much!
Prettycasesshop from Prettycasesshop said 5 years ago
Absolutely gorgeous items!
Devmukti jewels from DevmuktiJewels said 5 years ago
Hello Euodia Roets, Lovely pillows, congrats on the feature! Wish you lots of luck!
Laura Jane from LauraJanesReiki said 5 years ago
How Creative is That?! Thank you for Sharing..Very talented work.
Katrina Dzerkale from Dominna said 5 years ago
everything about your work is amazing !
Georgia Bazakou from Giahandmade said 5 years ago
Λατρεύω τη δουλειά σας. Συγχαρητήρια!!!
Inga Kaselienė from IngaWool said 5 years ago
Gorgeous work. Very nice!
weezeranderson from AngjmBags said 5 years ago
What an amazing way to help people appreciate the beauty of where you live! Love your work!
Ailar from AAFineArtStudio said 5 years ago
Beautiful work and nice to get an insight into making process!
agnestheowl from agnestheowl said 5 years ago
Watercolour is simply dreamy! Love the final digitalized prints too! A lovely mix of technology and old-school brush painting! Great inspiring products and lovely artist!
Jem Klein from JemKlein said 5 years ago
what a great photo with the cloud pillows! Congrats!
Kaire V from MyKnitStudio said 5 years ago
Lovely and inspiring story.
Donna Juner from OceanArtisan said 5 years ago
beautiful, love the pillows! look soft and fluffy just like your clouds!
Ionela Pascan from thesecretcolors said 5 years ago
Beautiful work!