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Featured Shop: Touchee Feelee

Apr 17, 2015

by Euodia Roets

Etsy.com handmade and vintage goods

I’m Euodia Roets, the artist and designer behind Touchee Feelee. I live in the heart of Cape Town, South Africa, a stone’s throw away from Table Mountain. I paint in watercolor and have my art digitally printed onto linen fabric, which I then sew into throw pillows and other products.

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I studied visual communications in Cape Town, and when I finished school I worked as a graphic designer. I was always drawn to illustration — especially watercolor painting — so I taught myself to paint in 2010, and I continued to paint as a hobby while I traveled through Asia with my husband for a few years. When we returned to South Africa in 2012, I started Touchee Feelee.

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I paint pieces of my life – small details of events, places and feelings; childhood memories of making cotton candy with my parents, and sunny days spent looking at the clouds with my husband. I love tactile objects and finishes, and I experiment a lot with production methods like screenprinting on objects that “shouldn’t” be screenprinted, stamping with fabric ink, and so on. My husband is a photographer and industrial designer, and he’s a great inspiration to me.

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Every pillow cover in my shop starts as an original painting. After scanning, it’s digitally printed onto fabric using natural, plant-based inks. Digital printing allows for the wonderful tones of the watercolor paint to be preserved, which is something that would be completely lost with traditional screenprinting methods. Finally, the panels are sewn into pillows and sold worldwide.

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Etsy gave me the amazing opportunity to sell my designs outside of South Africa. The first sale I had on Etsy was so encouraging – to think someone so far away loved what I do so much that they paid for it! This fueled my creativity, and soon I had more designs, sketches and paintings than I had space for. My goal for the future as Touchee Feelee grows is to stay as authentic and tactile as the day I started. I want people to feel like they can’t resist touching a Touchee Feelee pillow.

All photographs by Louw Roets.

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Eye pillow with pure lavender and rosemary oils and organic buckwheat
Eye pillow with pure lavender and rosemary oils and organic buckwheat
toucheefeelee1
$27.00 USD
Two throw pillows/ black and white cushions/ leaf pillows/ watercolor cushions/ art on scatter
Two throw pillows/ black and white cushions/ leaf pillows/ watercolor cushions/ art on scatter
toucheefeelee1
$77.00 USD
Large herringbone pillow cover, large striped watercolor printed cushion
Large herringbone pillow cover, large striped watercolor printed cushion
toucheefeelee1
$49.00 USD
3 Cotton coffee filters, CONE shaped for Hario pour over dripper,  re-usable, size 4
3 Cotton coffee filters, CONE shaped for Hario pour over dripper, re-usable, size 4
toucheefeelee1
$20.00 USD
Lime Green striped watercolor printed cushion
Lime Green striped watercolor printed cushion
toucheefeelee1
$41.00 USD
Bubblegum colored cushion set/ large coral + blue herringbone pillows
Bubblegum colored cushion set/ large coral + blue herringbone pillows
toucheefeelee1
$93.00 USD
Bubblegum Pillow set/ coral + blue striped cushion cover, abstract watercolor lines
Bubblegum Pillow set/ coral + blue striped cushion cover, abstract watercolor lines
toucheefeelee1
$77.00 USD
Throw pillow set/ star anise + liquorice black watercolor cushion set
Throw pillow set/ star anise + liquorice black watercolor cushion set
toucheefeelee1
$77.00 USD
Pink Lady and striped orange pillow/ coral orange cushion set
Pink Lady and striped orange pillow/ coral orange cushion set
toucheefeelee1
$77.00 USD
Two striped pillow covers, green and blue watercolor printed scatter cushions
Two striped pillow covers, green and blue watercolor printed scatter cushions
toucheefeelee1
$48.00 USD
Decorative pillow set, doll face scatter cushion cover and black abstract throw pillow
Decorative pillow set, doll face scatter cushion cover and black abstract throw pillow
toucheefeelee1
$77.00 USD
24x16" Chevron scatter cushion in Coral pink, striped watercolor printed cushion
24x16" Chevron scatter cushion in Coral pink, striped watercolor printed cushion
toucheefeelee1
$41.00 USD
Sunshine Yellow herringbone cushion, abstract watercolor lines
Sunshine Yellow herringbone cushion, abstract watercolor lines
toucheefeelee1
$49.00 USD
Yellow Eye Pillow, can be heated and frozen
Yellow Eye Pillow, can be heated and frozen
toucheefeelee1
$27.00 USD
Coasters laser cut with 'No feet on the Table' in light grey felt
Coasters laser cut with 'No feet on the Table' in light grey felt
toucheefeelee1
$16.00 USD
Black felt coasters cut with 'no-feet-on-the-table' design
Black felt coasters cut with 'no-feet-on-the-table' design
toucheefeelee1
$16.00 USD
Blue striped pillow cover in watercolor
Blue striped pillow cover in watercolor
toucheefeelee1
$27.00 USD
Pillow cover with abstract painting of African savanna, yellow, orange
Pillow cover with abstract painting of African savanna, yellow, orange
toucheefeelee1
$41.00 USD
Potholder made from felt, doily design
Potholder made from felt, doily design
toucheefeelee1
$10.00 USD
Green herringbone pillow cover, large watercolor printed cushion
Green herringbone pillow cover, large watercolor printed cushion
toucheefeelee1
$49.00 USD
HUMMINGBIRD throw pillow/ large cushion cover/ square pillow
HUMMINGBIRD throw pillow/ large cushion cover/ square pillow
toucheefeelee1
$41.00 USD
Herd of Kangaroos pillow cover in watercolor 24x16
Herd of Kangaroos pillow cover in watercolor 24x16
toucheefeelee1
$41.00 USD
3 Cotton coffee filters, WEDGE shaped for pour over coffee,  re-usable, size 4
3 Cotton coffee filters, WEDGE shaped for pour over coffee, re-usable, size 4
toucheefeelee1
$20.00 USD
Eye pillow, filled with organic buckwheat and essential oils with black watercolor illustration
Eye pillow, filled with organic buckwheat and essential oils with black watercolor illustration
toucheefeelee1
$27.00 USD
Scatter cushion with South Afircan Springbok in watercolor
Scatter cushion with South Afircan Springbok in watercolor
toucheefeelee1
$41.00 USD
Black HerringBone scatter cushion, striped watercolor printed cushion
Black HerringBone scatter cushion, striped watercolor printed cushion
toucheefeelee1
$49.00 USD
Face of vintage doll in watercolor on scatter cushion
Face of vintage doll in watercolor on scatter cushion
toucheefeelee1
$41.00 USD
Decorative pillow case, doll face scatter cushion cover
Decorative pillow case, doll face scatter cushion cover
toucheefeelee1
$41.00 USD
Black striped pillow cover in watercolor
Black striped pillow cover in watercolor
toucheefeelee1
$41.00 USD
good mornin' sunshine Eye Pillow
good mornin' sunshine Eye Pillow
toucheefeelee1
$27.00 USD
Set of 2 white linen kitchen towels/ dish cloths/ tea towels, pink and purple cabbage illustration.
Set of 2 white linen kitchen towels/ dish cloths/ tea towels, pink and purple cabbage illustration.
toucheefeelee1
$28.00 USD
Cushion with soft clouds and blue sky, painted in watercolor
Cushion with soft clouds and blue sky, painted in watercolor
toucheefeelee1
$41.00 USD
Kangaroo pillow | watercolor art on cushion cover
Kangaroo pillow | watercolor art on cushion cover
toucheefeelee1
$41.00 USD
African man pillow cover | warm colors | watercolor pillow
African man pillow cover | warm colors | watercolor pillow
toucheefeelee1
$41.00 USD
Pillow cover with black leaf
Pillow cover with black leaf
toucheefeelee1
$41.00 USD
Hummingbird cushion cover in cotton linen
Hummingbird cushion cover in cotton linen
toucheefeelee1
$39.00 USD
Set of 4 felt coasters, doily cutout
Set of 4 felt coasters, doily cutout
toucheefeelee1
$16.00 USD
White linen dish cloth/ tea towel, PURPLE cabbage illustration.
White linen dish cloth/ tea towel, PURPLE cabbage illustration.
toucheefeelee1
$15.00 USD
Pink cabbage dish cloth on white linen
Pink cabbage dish cloth on white linen
toucheefeelee1
$15.00 USD
Ice cream bush and Candyfloss watercolor cushions
Ice cream bush and Candyfloss watercolor cushions
toucheefeelee1
$77.00 USD
Grunge black watercolor abstract on cushion cover
Grunge black watercolor abstract on cushion cover
toucheefeelee1
$41.00 USD
Scallop pillow, nautical fish scale cushion in green, turquoise and yellow, Nursery decor
Scallop pillow, nautical fish scale cushion in green, turquoise and yellow, Nursery decor
toucheefeelee1
$41.00 USD
Cabbage pillow in coral-orange watercolor printed on soft cotton linen
Cabbage pillow in coral-orange watercolor printed on soft cotton linen
toucheefeelee1
$41.00 USD
HUMMINGBIRD pillow cover on white cotton
HUMMINGBIRD pillow cover on white cotton
toucheefeelee1
$29.00 USD
Set of felt place mats in light grey, welcome mat/ doormat design
Set of felt place mats in light grey, welcome mat/ doormat design
toucheefeelee1
$15.00 USD
BLUE RAIN striped cushion cover in watercolor
BLUE RAIN striped cushion cover in watercolor
toucheefeelee1
$41.00 USD
24x16" Orange Chevron pillow cover, watercolor printed cushion
24x16" Orange Chevron pillow cover, watercolor printed cushion
toucheefeelee1
$41.00 USD
Watercolor portrait on scatter cushion, vintage doll pillow
Watercolor portrait on scatter cushion, vintage doll pillow
toucheefeelee1
$41.00 USD
Sunshine Yellow striped pillow cover, abstract watercolor lines
Sunshine Yellow striped pillow cover, abstract watercolor lines
toucheefeelee1
$41.00 USD
A Hummingbird in flight archival print, 11 x 8
A Hummingbird in flight archival print, 11 x 8
toucheefeelee1
$70.00 USD
Green striped pillow cover
Green striped pillow cover
toucheefeelee1
$27.00 USD
Coral striped cushion cover, abstract watercolor lines
Coral striped cushion cover, abstract watercolor lines
toucheefeelee1
$41.00 USD
HerringBone scatter cushion in Coral pink, striped watercolor printed cushion
HerringBone scatter cushion in Coral pink, striped watercolor printed cushion
toucheefeelee1
$49.00 USD
Green striped cushion cover
Green striped cushion cover
toucheefeelee1
$41.00 USD
Orange striped cushion cover, abstract watercolor lines
Orange striped cushion cover, abstract watercolor lines
toucheefeelee1
$41.00 USD
Cushion with dried Lemon leaf in watercolor
Cushion with dried Lemon leaf in watercolor
toucheefeelee1
$41.00 USD
South Afircan Springbok on Pillow cover 24 x 16
South Afircan Springbok on Pillow cover 24 x 16
toucheefeelee1
$41.00 USD
Blue herringbone pillow cover, large watercolor printed cushion
Blue herringbone pillow cover, large watercolor printed cushion
toucheefeelee1
$49.00 USD
Star anise throw pillow, watercolor abstract painting of spice in black
Star anise throw pillow, watercolor abstract painting of spice in black
toucheefeelee1
$41.00 USD
Turquoise EYE pillow for hot and cold eye relief
Turquoise EYE pillow for hot and cold eye relief
toucheefeelee1
$27.00 USD

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