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Featured Shop: The Fox in the Attic

Nov 22, 2013

by Michelle Kreussel

Etsy.com handmade and vintage goods

My name is Michelle Kreussel. I make hand-embroidered soft toy animals, cushions and printed tote bags. I live in West London, United Kingdom, and my shop is called The Fox in the Attic.

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From an early age my mother encouraged me to draw and paint. Later, I studied graphic design but I always knew I wanted to work for myself. One day, on a whim, I decided to buy a sewing machine and make soft toys. My grandmother taught me embroidery when I was little, and it all came back to me very quickly. I still love the challenges it presents and am constantly learning and evolving.

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My inspirations come from all over the place. I love going to exhibitions, and luckily we live in London so there are many museums and galleries to visit. Nature is also a central well of inspiration for me. Trees, flowers, botanical plants, insects, animals all find their eventual expression somewhere in The Fox In The Attic, along with historical patterns, architecture, and a whole host of other varied sources.

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All of my ideas start as little doodles in a notebook I carry with me. Usually I focus on seasons and themes, like spring or Easter. After that, I create one prototype of an item to see if the shape and design works. Coming up with new ideas can take anywhere from a few minutes to a few days. Once I have the templates in place and I know what fabric and colors I will be using, I make about three or four toys a day, depending on the amount of embroidery work involved.

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The part of the process I enjoy most is getting positive feedback from customers who are delighted with their finished product. I especially like hearing when young children have formed tight bonds with the animals and cushions I have made!

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My creative business is my full-time business now, and for that I feel incredibly privileged and fortunate – in fact, most days I still can’t actually believe it. Without Etsy I wouldn’t have a functioning business, but Etsy is more than just a marketplace; it’s a place where I derive inspiration, and where I have made good friends. It is a social, artistic and business hub for me, and I love it.

Photographs by Angela Donnithorne and The Fox in the Attic.

Featured Shop Archive

Fox Baby Rattle
Fox Baby Rattle
TheFoxintheAttic
$16.22 USD
Cactus Baby Rattle
Cactus Baby Rattle
TheFoxintheAttic
$16.22 USD
Ice Cream Baby Rattle
Ice Cream Baby Rattle
TheFoxintheAttic
$16.22 USD
Pink Unicorn Cushion
Pink Unicorn Cushion
TheFoxintheAttic
$24.32 USD
Rainbow Cushion ~ Bright
Rainbow Cushion ~ Bright
TheFoxintheAttic
$24.32 USD
Unicorn Tote Bag
Unicorn Tote Bag
TheFoxintheAttic
$16.22 USD
Pineapple Baby Rattle
Pineapple Baby Rattle
TheFoxintheAttic
$16.22 USD
Happy Cloud Nursery Print
Happy Cloud Nursery Print
TheFoxintheAttic
$17.57 USD
Cactus Greeting Card Pink Flower
Cactus Greeting Card Pink Flower
TheFoxintheAttic
$4.73 USD
Fox Greeting Card
Fox Greeting Card
TheFoxintheAttic
$4.73 USD
Cactus Greeting Card Prickly
Cactus Greeting Card Prickly
TheFoxintheAttic
$4.73 USD
Pack of Three Magical Cards, Unicorn, Rainbow & Happy Cloud
Pack of Three Magical Cards, Unicorn, Rainbow & Happy Cloud
TheFoxintheAttic
$12.16 USD
Crochet Bunting Woodland Animal Bunting Banner
Crochet Bunting Woodland Animal Bunting Banner
TheFoxintheAttic
$47.30 USD
Unicorn Greeting Card
Unicorn Greeting Card
TheFoxintheAttic
$4.73 USD
Badger Baby Rattle
Badger Baby Rattle
TheFoxintheAttic
$16.22 USD
Rainbow Rattle
Rainbow Rattle
TheFoxintheAttic
$16.22 USD
Happy Cloud  Rattle
Happy Cloud Rattle
TheFoxintheAttic
$16.22 USD
Rainbow & Cloud Cushion
Rainbow & Cloud Cushion
TheFoxintheAttic
$24.32 USD
Blue Unicorn Nursery Print
Blue Unicorn Nursery Print
TheFoxintheAttic
$17.57 USD
Llama Greeting Card
Llama Greeting Card
TheFoxintheAttic
$4.73 USD
Panda Greeting Card
Panda Greeting Card
TheFoxintheAttic
$4.73 USD
Unicorn Greeting Card
Unicorn Greeting Card
TheFoxintheAttic
$4.73 USD
Brown Bear Baby Rattle
Brown Bear Baby Rattle
TheFoxintheAttic
$16.22 USD
Blue Unicorn Cushion
Blue Unicorn Cushion
TheFoxintheAttic
$24.32 USD
Happy Cloud Greeting Card
Happy Cloud Greeting Card
TheFoxintheAttic
$4.73 USD
New Arrival A6 Card
New Arrival A6 Card
TheFoxintheAttic
$4.73 USD
Rainbow Nursery Print
Rainbow Nursery Print
TheFoxintheAttic
$17.57 USD
Animal Tower Nursery Print A4
Animal Tower Nursery Print A4
TheFoxintheAttic
$17.57 USD
Toadstool Cushion
Toadstool Cushion
TheFoxintheAttic
$24.32 USD
Fox Cushion Printed
Fox Cushion Printed
TheFoxintheAttic
$24.32 USD
Happy Cloud Cushion
Happy Cloud Cushion
TheFoxintheAttic
$24.32 USD
Unicorn Head Cushion ~ Pink
Unicorn Head Cushion ~ Pink
TheFoxintheAttic
$24.32 USD
Toadstool Baby Rattle
Toadstool Baby Rattle
TheFoxintheAttic
$16.22 USD
Fox Greeting Card
Fox Greeting Card
TheFoxintheAttic
$4.73 USD
Raccoon Greeting Card
Raccoon Greeting Card
TheFoxintheAttic
$4.73 USD
Brown Bear Greeting Card
Brown Bear Greeting Card
TheFoxintheAttic
$4.73 USD
Cactus Pillow Cushion Prickly
Cactus Pillow Cushion Prickly
TheFoxintheAttic
$24.32 USD
Cactus Cushion Pink Flower
Cactus Cushion Pink Flower
TheFoxintheAttic
$24.32 USD
Badger Greeting Card
Badger Greeting Card
TheFoxintheAttic
$4.73 USD
Cactus Greeting Card Little Pink Flowers
Cactus Greeting Card Little Pink Flowers
TheFoxintheAttic
$4.73 USD
Cactus Greeting Card Big Leaves
Cactus Greeting Card Big Leaves
TheFoxintheAttic
$4.73 USD
Cactus Greeting Card Long Spikes
Cactus Greeting Card Long Spikes
TheFoxintheAttic
$4.73 USD
Monkey Greeting Card
Monkey Greeting Card
TheFoxintheAttic
$4.73 USD
Koala Cushion Printed
Koala Cushion Printed
TheFoxintheAttic
$24.32 USD
Panda Baby Rattle
Panda Baby Rattle
TheFoxintheAttic
$16.22 USD
Rainbow Greeting Card
Rainbow Greeting Card
TheFoxintheAttic
$4.73 USD
Lion Greeting Card
Lion Greeting Card
TheFoxintheAttic
$4.73 USD
Custom Order Etsy ~ Ice Cream Baby Rattle
Custom Order Etsy ~ Ice Cream Baby Rattle
TheFoxintheAttic
$89.19 USD
Ice Cream Print A4
Ice Cream Print A4
TheFoxintheAttic
$17.57 USD
Cactus Cushion Big Leaves
Cactus Cushion Big Leaves
TheFoxintheAttic
$24.32 USD
Newt Greeting Card
Newt Greeting Card
TheFoxintheAttic
$4.73 USD
Rainbow Cushion ~ Pastel
Rainbow Cushion ~ Pastel
TheFoxintheAttic
$24.32 USD
Baby Shower Invitation A6 Card
Baby Shower Invitation A6 Card
TheFoxintheAttic
$4.73 USD
Badger Greeting Card Watercolour A6
Badger Greeting Card Watercolour A6
TheFoxintheAttic
$4.73 USD
Cactus Cushion Little Pink Flowers
Cactus Cushion Little Pink Flowers
TheFoxintheAttic
$24.32 USD
Raccoon Baby Rattle
Raccoon Baby Rattle
TheFoxintheAttic
$16.22 USD
Koala Greeting Card
Koala Greeting Card
TheFoxintheAttic
$4.73 USD
Cactus Cushion Long Spikes
Cactus Cushion Long Spikes
TheFoxintheAttic
$24.32 USD
Mother's Day Greeting Card
Mother's Day Greeting Card
TheFoxintheAttic
$4.73 USD

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