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Featured Shop: Strawberry Moth

Feb 10, 2016

by Aleksa Brown

Etsy.com handmade and vintage goods

For illustrator and screenprinter Jessica Duthu of Strawberry Moth, the path to success wasn’t a straight line. After studying film at Savannah College of Art and Design, Jessica moved out to Los Angeles to start her career – only to realize that she didn’t actually enjoy working in film. So, she returned to square one – Savannah – got a retail gig, and started a fashion blog to feed her creative impulses while she figured out the rest.

Soon, Jessica realized that the illustrations she was creating and sharing on her blog were resonating with readers. So, she started selling them on greeting cards, and worked with a screenprinter to learn the ins and outs of transferring art to fabric. Armed with a new creative superpower, Jessica’s next step was purchasing her own equipment and getting to work. Today, her line of illustrated goods includes screenprinted children’s clothing, colorful felt pennants, and lighthearted patches celebrating childhood milestones such as having a loose tooth, believing in monsters, and feeling all the feels.

“I’ve been full-time Strawberry Moth for a little over two years, and it’s been such an incredible journey,” she says. “We started doing wholesale last year through Etsy Wholesale, and I’m now in over 50 stores. I can’t explain how thankful I am that I made the mistakes I did, because otherwise I wouldn’t be where I am now.”

We got in touch with Jessica to chat about her work – and the courage it takes to follow your creative bliss.

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How would you describe your designs and illustrations? What inspires them?

I think I let my six-year-old self design for me. I’m inspired by childhood – I love children, and I really want to celebrate raw imagination and the joys of being a kid. Everything is really positive and fun. I try to have a sense of humor in all my work.

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Do you have any tips for people who want to pursue their creativity, but are scared to take the next step?

I understand the fear, but I think fear is your worst enemy. You just have to put yourself out there, create as much as you can, know that some things aren’t going to be well received, and then change them. I’ve done tons of things that I thought, “This is going to be great! People are going to love this!” and no one really responded to it. You just have to kind of throw it over your shoulder and say, “What’s next?” and focus on something else. I think it’s just about knowing that you’re the captain of your own destiny, so if you don’t do it, no one else is going to do it. Create as much as you can, all the time.

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Who are some of your creative heroes?

My creative heroes are people like me that I’ve met along the way who have shown kindness. I love children’s designer Baby Jives – she is the sweetest, most wonderful human being. When I was starting out, I needed a source for my felt, and I emailed her very timidly – “Hey, if you don’t want to share this info, I totally understand…” – and she was so kind. She helped me. Those are the people that I gravitate towards, because they’re pushing the pavement just like I am, but they’re willing to help the community. Those people stand apart to me.

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How has your business evolved since you started out, and what role has Etsy played in that evolution?

I kind of slowly walked into Etsy – it was more a place where I shopped at first. Then when I started my blog, I put my paper goods on Etsy and kind of played with that. It was a really gradual climb, which was great. Being organic in your business growth is the best way to be. So many people start down here and want to be up here immediately. It’s about the journey, and I think people forget that.

Etsy is a also a great place to try things out – you’re part of a team, you’re part of a community, and you can really see how people respond to things. If something doesn’t work, I pull it and try something else.

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So speaking about where you’ve been, where do you want to go? Is there a new medium that you’re interested in? Do you want to keep printing on fabric? What’s next?

I’m not just trying to create a product – I want to create a world. In terms of what’s next, I’ve thought about doing plush toys; I’d love to do fabric design, and maybe actually produce my own clothing instead of printing on them. I have ideas all the time, so it’s just trying to streamline them to create a cultivated collection. I think that’s the exciting thing – having somewhat of a glimmer of what I want to achieve, and just going for it. I’m loving where I’m at, and I can’t wait to see what’s next.

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You sound so inspired and creatively fulfilled! It’s such good energy.

I think creative people understand – it’s like your lifeblood. If I’m not creative, I don’t feel like a whole person; it’s almost like another limb!

Thanks to Jessica for sharing her story. Follow Strawberry Moth on Instagram for more behind-the-scenes photos.

Shop Strawberry Moth

 

Design Your Own Pennant Flag, Wall Decor, Wool Pennant Flag, Children Room Decor, Printed Wall Banner, Strawberry Moth, Screenprinted Flag
Design Your Own Pennant Flag, Wall Decor, Wool Pennant Flag, Children Room Decor, Printed Wall Banner, Strawberry Moth, Screenprinted Flag
strawberrymoth
$32.00 USD
Society of Awesome Iron On Patch
Society of Awesome Iron On Patch
strawberrymoth
$7.00 USD
Mother Patch
Mother Patch
strawberrymoth
$7.00 USD
Juice Box Iron On Patch
Juice Box Iron On Patch
strawberrymoth
$7.00 USD
Nap Champ Patch
Nap Champ Patch
strawberrymoth
$7.00 USD
Happy Camper Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Happy Camper Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
Mom On Duty Iron-On Patch
Mom On Duty Iron-On Patch
strawberrymoth
$7.00 USD
Adventure Wool Pennant Flag, Wall Hanging, Screenprinted Flag, Children Room Decor, Adventure Kids Decor, Printed Banner, School Flag, Camp
Adventure Wool Pennant Flag, Wall Hanging, Screenprinted Flag, Children Room Decor, Adventure Kids Decor, Printed Banner, School Flag, Camp
strawberrymoth
$26.00 USD
Unisex All the Emotions Club Adult Tee, Women's Adult Tshirt, Emotions, Mother Fashion, Women's Graphic Tee, Strawberry Moth
Unisex All the Emotions Club Adult Tee, Women's Adult Tshirt, Emotions, Mother Fashion, Women's Graphic Tee, Strawberry Moth
strawberrymoth
$26.00 USD
Fox Baby Rattle, soft toy, baby gift, new baby, stuffed animal, children toy, gift for boy, gift for girl, strawberry moth, black & white
Fox Baby Rattle, soft toy, baby gift, new baby, stuffed animal, children toy, gift for boy, gift for girl, strawberry moth, black & white
strawberrymoth
$20.00 USD
Tiger Baby Rattle, soft toy, baby gift, new baby, stuffed animal, children toy, gift for boy, gift for girl, strawberry moth, black & white
Tiger Baby Rattle, soft toy, baby gift, new baby, stuffed animal, children toy, gift for boy, gift for girl, strawberry moth, black & white
strawberrymoth
$20.00 USD
PB&J All Day Patch
PB&J All Day Patch
strawberrymoth
$7.00 USD
Bear Baby Rattle, soft toy, baby gift, new baby, stuffed animal, children toy, gift for boy, gift for girl, strawberry moth, black and white
Bear Baby Rattle, soft toy, baby gift, new baby, stuffed animal, children toy, gift for boy, gift for girl, strawberry moth, black and white
strawberrymoth
$20.00 USD
Discover Pennant Flag, Wall Hanging, Screenprinted Flag, Children Room Decor, Science Room Decor, Printed Banner, School Flag, Camp
Discover Pennant Flag, Wall Hanging, Screenprinted Flag, Children Room Decor, Science Room Decor, Printed Banner, School Flag, Camp
strawberrymoth
$26.00 USD
Rookie Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Sports, Art for Kids Room, Wall Hanging, Printed Banner
Rookie Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Sports, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
Girls Wool Pennant Flag, Wall Hanging, Gift for Baby, Girls Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Girls Wool Pennant Flag, Wall Hanging, Gift for Baby, Girls Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
Explore Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Explore Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
Animal Birthday Invitation - Printable Birthday Invitation - Digital Invitation - Digital File - Kids Party Printable Digital File - Kids
Animal Birthday Invitation - Printable Birthday Invitation - Digital Invitation - Digital File - Kids Party Printable Digital File - Kids
strawberrymoth
$5.00 USD
Imagine Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Imagine Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
OK Large Silk-Screened Print
OK Large Silk-Screened Print
strawberrymoth
$24.00 USD
Peace Sign Large Silk-Screened Print
Peace Sign Large Silk-Screened Print
strawberrymoth
$24.00 USD
Courage Wool Pennant Flag, Wall Hanging, Art for Kids Room, Courage Wall Hanging, Orange School Flag, Baby Room Decor, Pennant, Screenprint
Courage Wool Pennant Flag, Wall Hanging, Art for Kids Room, Courage Wall Hanging, Orange School Flag, Baby Room Decor, Pennant, Screenprint
strawberrymoth
$26.00 USD
Super Cool League Patch
Super Cool League Patch
strawberrymoth
$7.00 USD
Clubhouse Captain Patch
Clubhouse Captain Patch
strawberrymoth
$7.00 USD
Rookie Iron On Patch
Rookie Iron On Patch
strawberrymoth
$7.00 USD
Adventure League Iron On Patch
Adventure League Iron On Patch
strawberrymoth
$7.00 USD
Meow Wool Pennant Flag, Wall Hanging, Gift for Baby, Cat Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Meow Wool Pennant Flag, Wall Hanging, Gift for Baby, Cat Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
I Believe In Monsters Iron On Patch
I Believe In Monsters Iron On Patch
strawberrymoth
$7.00 USD
Boys Wool Pennant Flag, Wall Hanging, Gift for Baby, Boys Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Boys Wool Pennant Flag, Wall Hanging, Gift for Baby, Boys Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
High Fives And Good Vibes Kids Tee, Screen printed Children's Clothing, Unique Kids Tshirt, Toddler Tshirt, Hipster Kids Tshirt
High Fives And Good Vibes Kids Tee, Screen printed Children's Clothing, Unique Kids Tshirt, Toddler Tshirt, Hipster Kids Tshirt
strawberrymoth
$22.00 USD
Brave Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Brave, Art for Kids Room, Wall Hanging, Printed Banner
Brave Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Brave, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
Dapper Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Dapper Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
Baby Bear Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
Baby Bear Wool Pennant Flag, Wall Hanging, Gift for Baby, Room Decor, Vintage Camping, Art for Kids Room, Wall Hanging, Printed Banner
strawberrymoth
$26.00 USD
All the Emotions Club Patch
All the Emotions Club Patch
strawberrymoth
$7.00 USD
Baby Bear Printed Onesie, Baby Clothing, Gift For Baby, Screenprint Baby, Children Clothing, Gift for Baby, Bear Illustration, Hipster Baby
Baby Bear Printed Onesie, Baby Clothing, Gift For Baby, Screenprint Baby, Children Clothing, Gift for Baby, Bear Illustration, Hipster Baby
strawberrymoth
$20.00 USD
Super Cool Emblem Kids Tee, Screen printed Children's Clothing, Unique Kids Tshirt, Toddler Tshirt, Hipster  Kids Tshirt - Strawberry Moth
Super Cool Emblem Kids Tee, Screen printed Children's Clothing, Unique Kids Tshirt, Toddler Tshirt, Hipster Kids Tshirt - Strawberry Moth
strawberrymoth
$22.00 USD
Sharing Society Iron On Patch
Sharing Society Iron On Patch
strawberrymoth
$7.00 USD
Loose Tooth Club Iron On Patch
Loose Tooth Club Iron On Patch
strawberrymoth
$7.00 USD
Shapes Kids Tee - Screen printed Children's Clothing - Shape Graphic Print - Toddler Tshirt - Organic Kids Shirt - Kids Tshirt
Shapes Kids Tee - Screen printed Children's Clothing - Shape Graphic Print - Toddler Tshirt - Organic Kids Shirt - Kids Tshirt
strawberrymoth
$22.00 USD
Animal Alphabet Letter Z - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter Z - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter Y - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter Y - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter X - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter X - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter W - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter W - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter V - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter V - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter U - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter U - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter T - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter T - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter S - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter S - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter R - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter R - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter Q - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter Q - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter P - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter P - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter O - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter O - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter N - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter N - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter M - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter M - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter K - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter K - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter J - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter J - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter I - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter I - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter H - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter H - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter G - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter G - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter F - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter F - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD
Animal Alphabet Letter E - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
Animal Alphabet Letter E - 8 X 10 Digital Print, Nursery Room Decor, Art Print, Kids Room, Alphabet, Childrens Prints, Gift for Baby, Baby
strawberrymoth
$18.00 USD

1 Featured Comment

  • mschoene92

    Jeanne S from EclecticSageVintage said 1 year ago Featured

    I appreciated what you said about fear and moving on from it. Your sense of child-like wonder and adventure really comes through in your designs. Thanks for sharing your story with us.

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