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Hand-Stamped Pieces With Personality From Soremi Jewellery

Nov 12, 2019

by Aleksa Brown

Etsy.com handmade and vintage goods

In our Featured Shop series, we shine a light on a standout shop from Etsy’s talented seller community, offering readers a behind-the-scenes look at their process and story.

You might never suspect that hidden within one of Soremi Jewellery’s sleek gold bands or spiraling silver scroll necklaces is a secret message—and that’s exactly the point. “I make personalized jewelry for people who might not normally think they like personalized jewelry,” says designer Ghazal Ghahri-Saremi, who is based in Leeds, UK. Her understated approach gives shoppers the opportunity to subtly customize pieces with the text of their choice, turning already beautiful necklaces, bracelets, earrings, and rings into something even more special. “Because it’s personalized—because it means something—you love it all the more,” she says. “It’s not just a piece of jewelry. It’s the lyrics to the first dance with your husband; the dates of your children’s birthdays; the graduation gift your mother bought you.”

Explore the Soremi Jewellery collection

Working exclusively with made-to-last materials like gold and sterling silver, Ghazal focuses on creating timeless designs that can be worn day in and day out for decades. “I don’t tend to make fashion-inspired jewelry,” she explains. “I try to make things that are still going to look lovely in 15 years’ time.” The dazzling result of her efforts? An heirloom-quality collection bursting with one-of-a-kind pieces you’ll be dying to add to your holiday wish list or gift to an extra-lucky loved one.

Read on to discover some of the most creative ways Ghazal’s customers have personalized her designs, then shop the Soremi Jewellery collection.

Soremi Jewellery owner Ghazal Ghahri-Saremi sits outside her Leeds, UK studio

Why did you start making personalized jewelry?

When I had my daughters, I wanted to keep a little bit of them with me, but subtly so. Often, people give jewelry to mark a moment, a celebration, or an achievement, so it already has quite a lot of sentimental meaning attached. I wanted to marry that sentiment with actual words, so I started exploring how to use text on jewelry. My pieces became focused on family, celebrating milestones in life, and keeping words that mean something to you with you all the time. I’ve got a lot of pieces with hidden personalization, so only the wearer knows it’s there.

Can you tell us about some of your signature collections?

My scroll collection is designed for a lot of text: words with meaning, lyrics, poetry, dates of birth, life mantras. Even though it’s covered in text, it’s super subtle; nobody is going to look at it from a distance and think, “Oh, you’ve got the line from your favorite Bruce Springsteen track on it.” The scrolls also have a lovely sense of fluidity and motion. As you wear them, the scroll moves around.

Then there’s my nuts and bolts collection—the most popular piece from that collection is the family nuts and bolts necklace. It’s got a very slender bolt that’s worn on the chain and three beautiful nuts, either in solid silver or rose and yellow gold. Each nut has room for dates, so most people go for their children’s birthdays. The nuts all screw on and off, so it’s really quirky and playful.

SHOP: Personalized nut and bolt necklace from Soremi Jewellery, from $220
Ghazal holds a handful of her jewelry-making tools
SHOP: Personalized scroll bracelet from Soremi Jewellery, from $73
Ghazal works on a piece from her scroll collection
Personalized amethyst stacking ring from Soremi Jewellery
SHOP: Personalized amethyst birthstone stacking ring from Soremi Jewellery, from $67

What inspired your mobius collection?

I was talking with a friend-of-a-friend, a mathematician who had fallen in love and was planning on proposing. As he was telling me the story of how they met, he said, “I really want to propose with a ring that’s based on something mathematical. Have you ever heard of a mobius strip?” It was totally out of my comfort zone, but I agreed to make it. The mobius looks like a really solid donut shape—until it opens up and you see it’s two halves that are totally separate, but intertwined. They open and close as you’re wearing them, and the text is hidden inside. That wedding ring inspired my whole collection.

What are your most popular items?

My best-selling collection is my hoop collection—if you’re looking for something timeless and classic, you’re never going to go wrong with the hoop necklaces. Basically, you choose as few or as many little gold or silver hoops as you like, and personalize them with names and dates of birth. As your family expands, you can keep adding to it. I’ve got customers who come back and order more hoops every time there’s a new child or grandchild. Their necklaces or bracelets fill up over the course of a lifetime.

What are some creative ways your customers have personalized your jewelry?

Occasionally I’ll have customers who want to personalize their pieces without using text. For example, with one of the mobius rings I made, the couple didn’t want words inside; instead, they wanted a black diamond. Since it’s on the inside, nobody else is ever going to see it. There are loads of different ways to personalize, but I thought that was really classy. It was just about them knowing it was there.

Gold hidden message mobius rings from Soremi Jewellery
SHOP: Gold hidden message mobius rings from Soremi Jewellery, from $1,003
Personalized family hoop necklace from Soremi Jewellery
SHOP: Personalized family hoop necklace from Soremi Jewellery, from $114
Ghazal stamps one of her personalized pieces
Personalized nugget statement ring from Soremi Jewellery
SHOP: Personalized nugget statement ring from Soremi Jewellery, $113

What’s your design process like?

Some collections come together really quickly—it starts with a seed of an idea, and I run with it. Other collections take quite a long time because they’re trickier to make. The mobius collection, for example, took about eight or nine months to prototype. The majority of that time was spent getting the two halves to work properly. They’re so precise that it only works if you’ve got the concept mathematically bang on. My nuts and bolts collection was complicated, too. It seems pretty ubiquitous—there’s a thread, a nut, and a bolt, and they screw on. But making that work in silver or gold, and keeping it beautiful, is actually really tricky.

Do you have any designs in progress that you’re excited about?

I’m currently working on a complex piece: It’s a necklace with a working shackle. It opens and closes, and it’s really versatile. You can wear it as a necklace or a bracelet, but the clasp is really the star of the piece. So that’s going to be the next thing.

Personalized aquamarine birthstone stacking ring from Soremi Jewellery
SHOP: Personalized aquamarine birthstone stacking ring from Soremi Jewellery, from $194
Personalized gold bar necklace from Soremi Jewellery
SHOP: Personalized gold bar necklace from Soremi Jewellery, from $488
Personalized adjustable choker initial necklace from Soremi Jewellery
SHOP: Personalized adjustable choker initial necklace from Soremi Jewellery, $114
Personalized yellow and white gold stacking rings from Soremi Jewellery
SHOP: Personalized yellow and white gold stacking rings from Soremi Jewellery, $335 each
Soremi Jewellery owner Ghazal Ghahri-Saremi inside her Leeds, UK studio

You offer a wide range of price points. Why is that important to you?

It’s such a lovely feeling when somebody chooses my jewelry, so I don’t want to make pieces that are so expensive that people can’t wear them. If you can afford to buy one of the solid gold pieces or a piece with diamonds, that’s wonderful. But I want to be able to create things for a smaller budget, too.

What inspires you most about what you do?

I love thinking about new ways to incorporate text into a piece of jewelry. I love hearing people’s stories. I love the fact that my jewelry is an emotional purchase. It’s more than a piece of metal. It’s the sentiment that someone had when they bought that piece for you: “You’ve just done this. You’re amazing. You keep me going, and this is a piece of jewelry to say thank you and to tell you I love you.”

Follow Soremi Jewellery on Instagram and Facebook.

Photographs courtesy of Soremi Jewellery.

Shop Soremi Jewellery

1 Featured Comment

  • lorrainebrennan29

    lorraine brennan said 25 days ago Featured

    I have quite a few soremi pieces and I love them all, I’ve loved purchasing and wearing each and every one of them and the personalisation makes them so meaningful! Ghazal is talented and lovely and when I wanted to design some stacking rings she was so patient with me in getting the design just right! My go to jeweller! X

30 comments

  • ClassicMemories

    ClassicMemories from ClassicMemories said 25 days ago

    Lovely shop. Congrats on the feature.

  • TreasuredMemoryLane

    Sujata from TreasuredMemoryLane said 25 days ago

    Awesome pieces of jewelry! Congratulations on the feature!

  • bounder

    Ghazal Ghahri-Saremi from SoremiJewellery said 25 days ago

    Thank you ClassicMemories and Sujata for your kind words and big up Etsy for featuring me - its a pinch me moment. xx

  • k1ou5jl3

    Jo said 25 days ago

    Ghazal creates individual pieces that are not only beautiful to wear but that are timeless and unique to every person’s memories. I was lucky enough to watch the mobius ring take shape and saw first hand how Ghazal pours her heart and soul into her work.

  • lorrainebrennan29

    lorraine brennan said 25 days ago Featured

    I have quite a few soremi pieces and I love them all, I’ve loved purchasing and wearing each and every one of them and the personalisation makes them so meaningful! Ghazal is talented and lovely and when I wanted to design some stacking rings she was so patient with me in getting the design just right! My go to jeweller! X

  • skiery77

    skiery77 said 25 days ago

    Top work getting featured... You rock!!! I feel I might be a little bit too excited by the new complex creation... Loved this article, you and your jewellery are fab!! I love my nut and bolt!! ❤ It doesn't need the personalisation, but that makes it very special! People comment on it all the time, then when I do point out my date and initials, they are always wowed!!! Keep doing what you are doing.. :)

  • jools103

    jools103 said 25 days ago

    I have ordered a couple of pieces from Soremi - both as gifts, and I have been delighted with both of them - as, I believe, have the recipients. One was a personalised pendant with several inscribed rings, the other a Mobius pendant with inscription. The finished pieces were delightful, quality and service are second to none. Communication is excellent, timely and reassuring. I'm sure it will not be the last time I order from you, and hopefully one day it will be something for myself! Congratulations on the feature.

  • pf0ayc7o

    Nicky said 25 days ago

    I have a few pieces from Ghazal’s collections and they are all amazing! The personalisation makes for a truly special piece to treasure. She is super talented. Great article- so chuffed for you - you rock 😘😘😘

  • thewildplum

    Christina from TheWildPlum said 25 days ago

    I cannot remember the last time I was this inspired and touched by a jewelry feature. More than words, heart and soul come rushing through. Congratulations, Ghazal. Such a joy to gain a glimpse into the process and thoughts behind your wearable art. (Thank you!) Here's to your continual unfolding, embracing and sharing via your unique creative dance.

  • bedouin

    Nicole from Crackerjackarma said 25 days ago

    So beautiful inside and out ~ A new fave for personalized gifts ~ Cheers to much continued success ❣

  • elderberryarts1

    Claire from ElderberryArtsDesign said 25 days ago

    Congratulations on being featured. Your jewellery is beautiful and so creative, the nuts and bolts are my favourite.

  • 4swcjhpy

    Nadin from NadinArtCraft said 25 days ago

    Very talented and beautiful designer! Wonderful creations!

  • LadyInPurple

    Jennifer Tyson from LadyInPurpleBoutique said 24 days ago

    Such lovely work! Congrats on the feature Ghazal!

  • mendllbp

    Posh Park from PoshPark said 24 days ago

    stunning gift idea! Congratulations on the feature :)

  • YearsAfter

    Sharon from YearsAfter said 24 days ago

    Lovely pieces! Made to last Jewelry is important! Congrats!!

  • c2ny6zdd

    Irina from KnopaDolls said 24 days ago

    The theme of jewelry is very close to me. I love simplicity in jewelry, but with an accent. Your personalized jewelry is amazing and so close to me. I wish you more creative ideas.

  • accentonvintage

    accentonvintage from accentonvintage said 23 days ago

    Beautiful designs!

  • kfroeber59

    Kat Froeber from KatsVintageRewind said 23 days ago

    Absolutely beautiful memorable jewelry. Very unique and creative designs. Congratulations on being featured. You deserve it!

  • RandMhandmade

    Renee from RandMhandmade said 23 days ago

    Thank you for sharing!

  • minipotterybyanita

    AnitasPottery.com from potterybyAnita said 21 days ago

    The word "unique" is much overused, but in this case, it certainly applies! What Beautiful and unusual ideas you use! Congrats on being Featured and Best Wishes in the future! 🌷🌷🌷

  • aliciaicila

    aliciaicila said 21 days ago

    I was so impressed with this feature and the elegant, personalized items Ghazal makes! Interaction with her has been stellar. Can’t wait for my pendant ❤️

  • ClareesiArt

    Clare Smith from ClareBearPrints said 20 days ago

    Congrats for the feature! There’s nothing more beautiful than customised jewellery 😍

  • whp7vjzo

    Danielle Silvie D'Elia from 100QuotesProject said 20 days ago

    Beautiful pieces! Congrats on the feature

  • 24vdxpeh

    Agnieszka from Makramianki said 20 days ago

    Very unique jewelry, I really like it. :) Great ideas, really beautiful. :)

  • eliannyrivas

    Elianny Rivas from TheFestiveStudioCA said 18 days ago

    Amazing job! So talented!

  • Ciaffi

    ciaffi from ciaffi said 16 days ago

    Congratulations!!! :-) :-)

  • riverstar

    Tina from sierramoontreasures said 15 days ago

    Thank you for sharing your photos of your jewelry detail! Beautiful work.

  • jdpthkus

    Dorene from CaughtNQuilts said 13 days ago

    Wow I love the individual pieces that are not only beautiful but the designs look timeless and unique . Something for the Christmas wish list.

  • branda

    branda Moreno from branda said 9 days ago

    Wonderful!!! Congrats!!!

  • stekiapantou1

    Stekia Pantou from StekiapantouStore said 7 days ago

    i love minimal

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