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Featured Shop: Sincerely Louise

Mar 6, 2015

by Louise Walker

Etsy.com handmade and vintage goods

My name is Louise and I’m a knitting pattern author living in Brixton, London. I design and make pieces inspired by taxidermy. I sell kits, books, and finished pieces under the name Sincerely Louise.

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I learned to knit from various friends and family members a few years ago. Like most beginners, I started by making a lumpy, out-of-shape rectangle, which I absolutely loved. I wanted to learn more, so I made a few scarves and jumpers from my grandmother’s vintage pattern collection. At the time, I was also studying commercial photography; before long, the knitting had taken over. I found myself knitting during lectures, tutorials – even photo shoots! Then in 2011, I visited an exhibition called “The Power of Making” that introduced me to the world of unconventional craft. There, I became inspired to knit quirkier objects that were a better reflection of my personality.

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I’m still inspired by photographs, too: fashion editorials, documentary images, and of course, my Instagram feed. I like looking at the use of light, color and props; when I’m watching a film, I find myself more interested in the background than in the actual plot. Like all designers and creatives, I’m trying to find a solution to a problem; for me, the problem is the animal I wish to design, and how to create a 3-D version from a flat knitting.

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My favorite part of the design process is adding features to give each critter its own personality. I like adding a little bit of humor to each piece, and I love watching people smile when they first see my creations. One critique I got back at university was that my work wasn’t serious enough for fashion. That’s fine with me — I’d rather my pieces were light and fun in the craft world!

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Etsy is my main outlet, and I love being part of a creative community of like-minded sellers and shoppers. I see my shop as an opportunity to pass along the gift of hand making — and that amazing feeling I had at that “The Power of Making” exhibition — to someone else. There’s a feeling of pride and compassion that comes with handmade items. Even the lumpy, out-of-shape rectangles.

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My main goal for the future is to expand my business. I’d like to have a studio where I can outsource some of my work to other crafty people. I spend a lot of my time making my kits, so a little help would mean I could spend more time creating new designs. I’d also love to write another book — perhaps with even more faux-animal wearables!

Follow Sincerely Louise on Facebook, Twitter, and Instagram.

All photographs by Sincerely Louise.

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First Time Knits Book - signed copy with bonus booklet
First Time Knits Book - signed copy with bonus booklet
sincerelylouise
$21.91 USD
The Knitter's Activity Book by Sincerely Louise - Signed Copy
The Knitter's Activity Book by Sincerely Louise - Signed Copy
sincerelylouise
$21.91 USD
Mini Moose Head Knitting Kit
Mini Moose Head Knitting Kit
sincerelylouise
$40.91 USD
Mini Ram Head Knitting Kit
Mini Ram Head Knitting Kit
sincerelylouise
$32.14 USD
Unicorn Cat Knitting Kit - Uni-cat
Unicorn Cat Knitting Kit - Uni-cat
sincerelylouise
$39.44 USD
Vicky the Magical Oyster *PDF* Knitting Pattern
Vicky the Magical Oyster *PDF* Knitting Pattern
sincerelylouise
$4.38 USD
Mini Unicorn Head Knitting Kit
Mini Unicorn Head Knitting Kit
sincerelylouise
$32.14 USD
Large MDF Backing Board for Sincerely Louise Giant Animal Heads
Large MDF Backing Board for Sincerely Louise Giant Animal Heads
sincerelylouise
$11.61 USD
Mini Badger Head Knitting Kit
Mini Badger Head Knitting Kit
sincerelylouise
$32.14 USD
Mini Fox Head Knitting Kit
Mini Fox Head Knitting Kit
sincerelylouise
$32.14 USD
Paper Knitting Patterns - Scarves and Hats in Various Designs
Paper Knitting Patterns - Scarves and Hats in Various Designs
sincerelylouise
$5.11 USD
Deer Scarf - Digital PDF Knitting Pattern
Deer Scarf - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Triceratops Head - Digital PDF Knitting Pattern
Triceratops Head - Digital PDF Knitting Pattern
sincerelylouise
$7.30 USD
Octavia the Blobfish *PDF* Knitting Pattern
Octavia the Blobfish *PDF* Knitting Pattern
sincerelylouise
$5.11 USD
Scrap Yarn Challenge - Paperback Booklet
Scrap Yarn Challenge - Paperback Booklet
sincerelylouise
$14.61 USD
Mini Backing Board for Sincerely Louise Mini Animal Heads
Mini Backing Board for Sincerely Louise Mini Animal Heads
sincerelylouise
$7.30 USD
Scrap Yarn Challenge - Digital PDF download
Scrap Yarn Challenge - Digital PDF download
sincerelylouise
$13.15 USD
Inky the Octopus *PDF* Knitting Pattern
Inky the Octopus *PDF* Knitting Pattern
sincerelylouise
$3.65 USD
Paper Knitting Patterns - Stash Busters in Various Designs
Paper Knitting Patterns - Stash Busters in Various Designs
sincerelylouise
$5.11 USD
Pig in a Blanket - Digital PDF Knitting Pattern
Pig in a Blanket - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Paper Knitting Patterns - Animal Heads in Various Designs
Paper Knitting Patterns - Animal Heads in Various Designs
sincerelylouise
$7.30 USD
Mini Deer Head Knitting Kit
Mini Deer Head Knitting Kit
sincerelylouise
$37.98 USD
Toy Eyes for Sincerely Louise Animal Heads and Softies
Toy Eyes for Sincerely Louise Animal Heads and Softies
sincerelylouise
$1.75 USD
Dragon Head - Digital PDF knitting pattern
Dragon Head - Digital PDF knitting pattern
sincerelylouise
$7.30 USD
Owl will always love you - Digital PDF Knitting Pattern
Owl will always love you - Digital PDF Knitting Pattern
sincerelylouise
$4.38 USD
Desk Loch Ness - Digital PDF Knitting Pattern
Desk Loch Ness - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Lobster Knitting Kit - Red
Lobster Knitting Kit - Red
sincerelylouise
$35.06 USD
Giant Moose Head Knitting Kit
Giant Moose Head Knitting Kit
sincerelylouise
$61.36 USD
Mini Tiger Head Knitting Kit
Mini Tiger Head Knitting Kit
sincerelylouise
$35.06 USD
Badger Head - PDF Digital Knitting Pattern
Badger Head - PDF Digital Knitting Pattern
sincerelylouise
$7.30 USD
Lobster Knitting Kit - Blue
Lobster Knitting Kit - Blue
sincerelylouise
$35.06 USD
Elephant Scarf - Digital PDF Knitting Pattern
Elephant Scarf - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Giant Ram Head Knitting Kit
Giant Ram Head Knitting Kit
sincerelylouise
$61.36 USD
Sarah Maria the Snail *PDF* Knitting Pattern
Sarah Maria the Snail *PDF* Knitting Pattern
sincerelylouise
$5.11 USD
Tiger Scarf - Digital PDF Knitting Pattern
Tiger Scarf - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Bison / Buffalo Head - Digital PDF Knitting Pattern
Bison / Buffalo Head - Digital PDF Knitting Pattern
sincerelylouise
$7.30 USD
Snake Scarf - Digital PDF Knitting Pattern
Snake Scarf - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Fox Head - Digital PDF knitting pattern
Fox Head - Digital PDF knitting pattern
sincerelylouise
$7.30 USD
Grey Cat Hat Knitting Kit
Grey Cat Hat Knitting Kit
sincerelylouise
$26.30 USD
Jennifer Dawn the Orangutan - Digital PDF Knitting Pattern
Jennifer Dawn the Orangutan - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Mermaid Cat - Digital PDF Knitting Pattern
Mermaid Cat - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Giant Sprout - Digital PDF Knitting Pattern
Giant Sprout - Digital PDF Knitting Pattern
sincerelylouise
$5.11 USD
Sarah the Jellyfish *PDF* Knitting Pattern
Sarah the Jellyfish *PDF* Knitting Pattern
sincerelylouise
$5.11 USD
Mini Dragon Head Knitting Kit
Mini Dragon Head Knitting Kit
sincerelylouise
$40.91 USD
Pur-maid Knitting Kit
Pur-maid Knitting Kit
sincerelylouise
$40.91 USD
Mer-cat Knitting Kit
Mer-cat Knitting Kit
sincerelylouise
$40.91 USD
Giant Deer Head Knitting Kit
Giant Deer Head Knitting Kit
sincerelylouise
$61.36 USD
Baby Bear Head Knitting Kit
Baby Bear Head Knitting Kit
sincerelylouise
$35.06 USD
Kitty Cat Hat Knitting Kit
Kitty Cat Hat Knitting Kit
sincerelylouise
$26.30 USD
Paper Knitting Patterns - Softies in Various Designs
Paper Knitting Patterns - Softies in Various Designs
sincerelylouise
$5.11 USD
Giant Christmas Pudding Knitting Kit
Giant Christmas Pudding Knitting Kit
sincerelylouise
$36.52 USD
T-Rex *PDF* Knitting Pattern
T-Rex *PDF* Knitting Pattern
sincerelylouise
$7.30 USD
Giant Unicorn Head Knitting Kit - Cream
Giant Unicorn Head Knitting Kit - Cream
sincerelylouise
$55.51 USD
Warmest Wishes Christmas Card - A6 Christmas Card with Gold Foiling
Warmest Wishes Christmas Card - A6 Christmas Card with Gold Foiling
sincerelylouise
$5.11 USD
Mini Polar Bear Head Knitting Kit
Mini Polar Bear Head Knitting Kit
sincerelylouise
$32.14 USD
Unicorn Cat *PDF* Knitting Pattern
Unicorn Cat *PDF* Knitting Pattern
sincerelylouise
$5.11 USD
Mini Panda Head Knitting Kit
Mini Panda Head Knitting Kit
sincerelylouise
$32.14 USD
Pack of 4 Christmas Cards - A6 knitting inspired cards with gold foiling - 4 different designs
Pack of 4 Christmas Cards - A6 knitting inspired cards with gold foiling - 4 different designs
sincerelylouise
$14.61 USD
Walking in Woollen Wonderland - A6 Christmas Card with Gold Foiling
Walking in Woollen Wonderland - A6 Christmas Card with Gold Foiling
sincerelylouise
$5.11 USD
Merry Knitmas Christmas Card - A6 Christmas Card with Gold Foiling
Merry Knitmas Christmas Card - A6 Christmas Card with Gold Foiling
sincerelylouise
$5.11 USD

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