Shop Etsy

Vintage Clothing and Accessories From Shop La Flor

Jun 17, 2019

by Sharon Steel handmade and vintage goods

In our weekly Featured Shop series, we shine a light on a standout shop from Etsy’s talented seller community, offering readers a behind-the-scenes look at their process and story.

Shopping for vintage clothing requires patience, perseverance, and above all, a passion for the hunt. Hours spent flipping through racks or sifting through piles of unknown cast-offs is exactly what makes a big score all the more satisfying. Just ask Shop La Flor proprietor and huntress extraordinaire Yadira Lopez-Daly: “I can still remember finding a gorgeous 1940s dress with a rose print pattern at the local Goodwill when I was a kid,” she recalls. “The rush I felt when I saw it was so amazing.” Yadira’s never-ending quest to recreate that feeling—and help others experience the thrill firsthand—is the guiding principle behind her California-based vintage emporium.

Explore the Shop La Flor collection

At Shop La Flor, Yadira stocks a rotating, high-low mix of ‘90s denim, graphic ‘80s T-shirts, frilly ‘50s dresses, and one-of-a-kind accessories. In her everyday life (and her chic listing photos), she skillfully blends patterns, colors, fabrics, and decades to build fresh looks, which she hopes will inspire her customers to do the same. “I want to encourage people to create their own style,” explains Yadira. “Anyone can wear vintage! It’s all about finding what works best for you.” And thanks to Yadira’s expert curation, unearthing those elusive, know-them-when-you-see-them, must-have pieces is easier than ever.

Read on to find out Yadira’s top tips for buying vintage denim online, and discover the Shop La Flor collection.

Shop La Flor owner Yadira Lopez-Daly

How did you get started selling vintage?

Thrifting and secondhand clothing has been a part of my life since I was a kid. I have an aunt who was like my grandmother, and I’d wake up early on weekends to help her sell things at swap meets. I’ve always been really into 1950s dresses, but a few years ago, I fell in love with vintage denim and decided I needed to get all the jeans. After sourcing a bunch of Levi’s from the ‘70s and ‘80s, I started Shop La Flor.

Where do you find the pieces for your shop?

I have a full-time job, but I go to thrift stores or estate sales every day on my lunch break. During the weekend, I’m always at a flea market or swap meet, looking for things for myself or my shop. I have a pretty good idea of what I like and what I’m looking for, so it’s easy for me to sort through things. I’m forever on the hunt, in search of something special.

A vintage '60s blouse from Shop La Flor
SHOP: Vintage ’60s ruffled blouse from Shop La Flor, $62
A vintage corduroy jumper from Shop La Flor
SHOP: Vintage corduroy jumper from Shop La Flor, $52
Shop La Flor business cards, vintage postcards, and packing materials arranged on a table
A vintage '50s red plaid dress from Shop La Flor
SHOP: Vintage ’50s red plaid dress from Shop La Flor, $146
A vintage red trench coat from Shop La Flor
SHOP: Vintage red trench coat from Shop La Flor, $98

What’s the first thing you’re attracted to when you’re looking for Shop La Flor pieces?

Definitely fabrics, patterns, and color in general. Some of my favorite pieces are ‘50s dresses with a novelty print border. I love a good vintage cotton dress, but I also gravitate toward separates that can be incorporated into more than just one outfit. I love stocking staple pieces that people can wear every day.

What draws you to ‘90s fashion in particular?

I love the simplicity. Clothes from the ‘90s are less delicate than older pieces, and they’re so easy to wear on a daily basis, whether it’s for work, a dinner out, or to a party. You can pair some nice ‘90s 501 Levi’s with a basic white top and that’s your weekend outfit. Or, you can dress the jeans up with a silk blouse and feel put together for work.

A striped vintage maxi skirt from Shop La Flor
SHOP: Vintage striped maxi skirt from Shop La Flor, $96
Yadira measures the waist of a pair of white pants
A pile of folded vintage Levi's
White vintage jeans from Shop La Flor
SHOP: White vintage jeans from Shop La Flor, $173
A pair of light-wash vintage Levi's on a table with assorted sewing materials

What’s your ideal pair of jeans?

Definitely my 501s! They’re so classic and so in right now. I also love a good pair of ‘70s bell bottoms. Both styles are so cool and they fit really well on different body types. Plus, they have a bit of an edge, but you can wear them every day and not feel like you’re wearing a costume.

What are your top tips for buying denim online?

Every brand has a different size guide, so I definitely recommend using a similar pair of jeans that you already own as a comparison. Lay them flat on the table or floor, take a measuring tape, and measure the waist, hips, and the rise from the crotch to the waistband. Keep in mind that your size may also fluctuate depending on whether the rise is higher or lower. I always list the size that’s given on the pair of jeans and then add an estimated size in the description. I also give exact measurements.

How do you approach styling vintage with modern summer pieces?

For summer, my go-to vintage outfits are 1950s full skirt dresses with patterns or prints, 1970s overalls paired with graphic worn-in tees, or a great pair of Levis 501s with a bohemian blouse and high-top white Converse or ’70s strap sandals. Mixing vintage with modern pieces is what I love—and just one piece of vintage can liven up an ordinary outfit. My biggest tip is to just go for it.

A vintage '90s white denim jumper from Shop La Flor
SHOP: Vintage ’90s white denim jumper from Shop La Flor, $78
Yadira inspects a vintage dress hanging on the wall
Yadira inspects a vintage dress hanging on the wall
A floral vintage dress from Shop La Flor
SHOP: Floral vintage dress from Shop La Flor, $124
Yadira holding her small white dog

What role does sustainability play for you as a vintage seller?

Vintage clothing is not only a great way to express your creativity, it’s also great for our environment. If you have a shirt that you’re over and don’t want anymore, don’t just throw it away. I donate clothes to thrift stores, or give them to family members who take them to Mexico and donate them there. I’m always finding uses for old pieces of clothing. We can all do our part by being aware of how fast fashion affects the environment.

Have you ever fallen in love with a piece you intended to sell?

It does happen! Vintage is one-of-a-kind, and that can make it difficult to part with certain things, but I always remind myself that there’s someone out there looking for that pair of Levi’s or that dress—someone who would love them and get more use of them. It’s such a special moment when I find a piece that I know is going to sell and have a forever home. 

Follow Shop La Flor on Instagram.

Studio and process photos by Ryan Daly, listing photos by Albert Lopez.

Shop Shop La Flor


  • 5hstugjo

    Watts DryGoods from WattsDryGoods said 1 year ago

    Wonderful stuff!

  • izpbvh2q

    Tasha from MollyKissDesign said 1 year ago


  • yloyeket

    Yvonne from Harzblick said 1 year ago

    Very nice :)

  • qx3bksd7

    Aleksandra from CrochetHeroes said 1 year ago

    great article!

  • bedouin

    Nicole from KarmaCodeOne said 1 year ago

    Super Cute ! Great eye for a little vintage something to wear for just about everyone. Cheers to much continued success ❣

  • ClassicMemories

    ClassicMemories from ClassicMemories said 1 year ago

    Love your shop. Fantastic items and such a cute dog. Congrats on the feature.

  • xyzmrb5b

    Elena from BusyToysShop said 1 year ago

    Vintage style in clothes is a modern fashion from the past. Vintage helps to create a vivid image of every woman. I like vintage. Great article.

  • sp05xbnt

    Anna from ANNNADesign said 1 year ago

    cute dresses🎀

  • Halfsquares

    Austeja Square from HalfSquares said 1 year ago


  • LadyInPurple

    Jennifer Tyson from LadyInPurpleBoutique said 1 year ago

    Congrats on the feature! There's nothing like a good pair of Levi's and I love the rose print dress!

  • PokutniaAnna

    Anna from FairyToysWorld said 1 year ago

    Pink jeans is my love)

  • leanneramnarine

    Leanne Ramnarine from LeanneRamnarine said 1 year ago

    Awesome pieces!

  • emaxtees

    emaxtees from EmaxTees said 1 year ago

    Really amazing, congrats ;)

  • pillowlink

    Rosita from pillowlink said 1 year ago

    Amazing fashion concept! Congratulations!

  • wdxku65i

    Anna from Ecoleya said 1 year ago

    Just yesterday I read the article about the role of fashion in our environment. People want to have more and more new things and almost nobody think of the environmental problem. Just a few of them think of donation of their old clothes to someone who really needs in their help. Most of them just throw the clothes away. This is a problem. So thank you for your shop and for your attempt to give a new life to the old clothes. It is a very good idea!

  • x8qnpozo

    Anna from LissiKids said 1 year ago

    This is such a noble idea - to give away your things for donations! and I am very sorry that people in my country think so little about this! basically we throw out old things .. Thank you very much for this article and for this beautiful store ❤

  • iuxka6g6

    Olga Kaplina from FunnyLoopsFinds said 1 year ago

    Cute things.

  • kurkav13

    Katerina from SuperbStuff101 said 1 year ago

    Really cool stuff!

  • PetroBean

    Oriaku Onuoha-Bean from JewelryByOri said 1 year ago

    Beautiful shop! congrats on the feature!

  • gilliannorthcott

    Gillian Northcott from esanivintage said 1 year ago

    Hi from another vintage lover. I know what you mean about the rush of the find. I have a vintage jewellery Etsy shop and I can quite happy spend hours searching for the perfect piece.

  • thewildplum

    Christina from TheWildPlum said 1 year ago

    Yadira, you have such a wonderful eye and shop. Congratulations on the sweet feature. I truly enjoyed reading it. One of my favorite parts is: "Vintage clothing is not only a great way to express your creativity, it’s also great for our environment. If you have a shirt that you’re over and don’t want anymore, don’t just throw it away. I donate clothes to thrift stores, or give them to family members who take them to Mexico and donate them there. I’m always finding uses for old pieces of clothing. We can all do our part by being aware of how fast fashion affects the environment." There is more than enough clothing on this planet for everyone to be clothed. It feels good donating to and buying from secondhand shops (and such). Awareness, kindness, recycling and sharing feeds the creativity genes (and jeans 😊). Doing so is healthy for the heart, head, soul and planet. 💚

  • RareRagsandTreasures

    RareRagsandTreasures from RareRagsandTreasures said 1 year ago

    Thank you for sharing your story. Lovely shop!

  • mendllbp

    Posh Park from PoshPark said 1 year ago

    Lovely article!

  • msbijouxbeads

    Cathy from msbijouxbeads said 1 year ago

    Nice finds, love those older Levis. Enjoyed reading this feature, congratulations!

  • felder2222

    Christine Felder from PattyCakesPocketbook said 1 year ago

    Nice stuff

  • bridgett2

    Bridget Thomas from BrownBirdVintageCo said 1 year ago

    What a wonderful feature for a beautiful shop! Congrats!

  • threelittlebluebirds

    Sara from ThreeLittleBluebirds said 1 year ago

    nice feature all around ...beautiful photos and inventory.. clearly you have a passion. congrats !!

  • dlsmithp

    Deborah from AntMablesAttic said 1 year ago

    I love the older style clothing. There are so many of the 1950's style that I love and still have. Thanks for the memory. Deborah

  • pasion4pas

    Yvonne Marie Henry from IreneAndRoseAntiques said 1 year ago

    So styish! Love it all!

  • makofkamak

    Nataly Makina from NatalyMak said 1 year ago

    I fell in love with vintage denim.

  • 6zwhl5qo

    Brey-Ken Design from BreyKenDesign said 1 year ago

    Really enjoyed the article and the information you shared! Also, I love your style💞! I am into vintage and I have been contemplating selling on Etsy. Your story is an inspiration - Thank you!

  • ibbvdk0w

    Lina from DreamArtNatural said 1 year ago

    The clothes are very cool, comfortable and stylish!

  • liraallayarova

    Lira Allayarova from LiraAllayarova said 312 days ago

    This is very beautiful. I make too Clothes for a comfortable life made of natural wool and silk. You can work with me to be a designer, determining the color, style and decor of the future product, and I will try to implement

  • amyaherman

    Amy from RootsAndLaceDesignCO said 278 days ago

    I love when vintage things are made new again! Beautiful work!

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