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Featured Shop: Rooted in Succulents

Feb 25, 2013

by RootedInSucculents

Etsy.com handmade and vintage goods

My name is Jessica St. Hilaire, and I’m the owner of Rooted in Succulents. I create sustainable art in the form of arrangements, topiaries, wreaths, and wall hangings using succulent plants. I live in beautiful Ocala, Florida, with my husband, Jason, and our black lab, Happy.

I owe my passion for creating and my love of being ‘”in the earth” to my dad. I was always right there with him back when he would get the tractor out to mow or when he’d head outdoors to the workshop. Those experiences grew into a love for gardening and design; any time I could get my hands on to something to create was a good day.

Discovering succulents was the best thing that has happened to me in terms of gardening and design. I’ve always had sort of a green thumb, but like many gardeners and floral lovers, I would get frustrated with picky plants that were challenging to grow and cut flowers that didn’t last. With succulents, I found the perfect plant – they’re resilient and drought tolerant. Soon I was designing wreaths, topiaries, and experimenting to see where else I could plant these lovelies.

My designs incorporate woodworking, reclaimed materials, and vintage treasures, but I always start with my main purpose in mind: showcasing the succulents. I’m constantly searching for new ways to feature the plants – trying a new spin, or taking something traditional and making it modern. I’m always looking for what’s next.

I love what I do – it allows me to express my ideas. I get to spend hours with my dad, learning, designing, and creating pieces with reclaimed wood. I put so much of my heart and soul into my work that each and every design holds tremendous meaning for me. I pride myself in customer service. I want each customer to love succulents as much as I do.

Etsy has allowed my business to reach a large customer base, which I never would have been able to do without opening a physical storefront. Through my Etsy shop, I have been featured in publications like Southern Living Magazine. Etsy has allowed me to share my designs and grow my business in ways I didn’t think were possible.

The best part of running my own business is the creative expression and confidence I have gained. I want to make a statement through my use of bold, unusual textures and color combinations. I look at shape, size, and proportions for a sense of balance in the overall look. I like to think that when customers see my designs, they immediately can tell it was created by me.

All photographs by Rooted In Succulents.

Featured Shop Archive

10 inch DIY Unfinished Succulent Monogrammed Initials Succulent Planter Succulent Letter Box
10 inch DIY Unfinished Succulent Monogrammed Initials Succulent Planter Succulent Letter Box
RootedInSucculents
$35.00 USD
DO IT YOURSELF Succulent Heart Living Planter 13 in by 11 in Vertical Succulent Planter Birthday Wedding
DO IT YOURSELF Succulent Heart Living Planter 13 in by 11 in Vertical Succulent Planter Birthday Wedding
RootedInSucculents
$40.00 USD
DIY Vertical Planter Succulent Wall Planter 16 inch by 9 inch
DIY Vertical Planter Succulent Wall Planter 16 inch by 9 inch
RootedInSucculents
$40.00 USD
12 inch DIY Unfinished Letter Planter Monogrammed Initials Succulent Planter Succulent Letter Box
12 inch DIY Unfinished Letter Planter Monogrammed Initials Succulent Planter Succulent Letter Box
RootedInSucculents
$49.00 USD
DIY Small Heart Planter Living Vertical Wall Planter
DIY Small Heart Planter Living Vertical Wall Planter
RootedInSucculents
$30.00 USD
Large or Small Ampersand DIY Unfinished Succulent Planter Succulent Box
Large or Small Ampersand DIY Unfinished Succulent Planter Succulent Box
RootedInSucculents
$40.00 USD
DIY CROSS Succulent Planter Outdoor Decor Perfect Unique Gift and Home Decor
DIY CROSS Succulent Planter Outdoor Decor Perfect Unique Gift and Home Decor
RootedInSucculents
$45.00 USD
10 inch DIY Unfinished Succulent Monogrammed Initials Succulent Planter Succulent Letter Box
10 inch DIY Unfinished Succulent Monogrammed Initials Succulent Planter Succulent Letter Box
RootedInSucculents
$35.00 USD
DIY Letter LARGER Planter 20 inch Monogrammed Planter Box greek sorority letter
DIY Letter LARGER Planter 20 inch Monogrammed Planter Box greek sorority letter
RootedInSucculents
$87.00 USD
DIY HORSE Planter 21 inch by 16 Vertical Planter
DIY HORSE Planter 21 inch by 16 Vertical Planter
RootedInSucculents
$55.00 USD
DIY CAT Planter 21 inch by 16 Vertical Planter
DIY CAT Planter 21 inch by 16 Vertical Planter
RootedInSucculents
$55.00 USD
DIY Letter Fleur de Lis Planter Vertical Planter Box Succulents
DIY Letter Fleur de Lis Planter Vertical Planter Box Succulents
RootedInSucculents
$65.00 USD
DO IT YOURSELF Peace Sign Vertical Planter Only No Plants
DO IT YOURSELF Peace Sign Vertical Planter Only No Plants
RootedInSucculents
$50.00 USD
DIY Butterfly Succulent Planter Vertical Planter
DIY Butterfly Succulent Planter Vertical Planter
RootedInSucculents
$65.00 USD
DIY STAR Three Sizes Available Planter Living Vertical Wall Planter
DIY STAR Three Sizes Available Planter Living Vertical Wall Planter
RootedInSucculents
$30.00 USD

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