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Featured Shop: Petite Mort Shop

Oct 1, 2014

by Julia Berg

Etsy.com handmade and vintage goods

My name is Julia Ye’ela Berg, and I’m the jewelry designer, artist and photographer behind Petite Mort Shop. I’ve lived in Tel-Aviv, Israel for most of my life, but I recently moved to Haifa to find new inspiration.

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I was studying film when my jewelry business began. It was around 2009; my interest in minerals had led me to search for a rough gemstone necklace. I wanted something edgier than traditional jewelry – something that would cradle the gemstone in a soft, flowy way. When the idea for a crocheted chain came to me, I made my first piece and my friends pushed me to create more. It took me a while to fully commit to jewelry design because it was a risk that meant quitting university. It wasn’t easy, and I received criticism for my choices, but it was well worth it. My business has taught me many useful skills, and I feel stronger as an individual.

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I work from my home studio, in a small room full of windows. My studio is surrounded by trees, and one of the windows has a view of run-down city blocks full of historical architecture and colorful laundry fluttering in the wind. I’m inspired by the decaying urban world as much as the natural world: shamanic myths meshed into modern society. The mixture of views – natural and urban – is the basis for my creations. Wilderness and order; regeneration and decay; light and dark. As much as you can never separate happiness from sadness, I’m inclined to incorporate them both into my work.

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I prefer to work with rough gems and rare specimens. Selecting the perfect pieces makes for a long day at the gemstone merchants. When I start creating a new piece, I don’t usually have a set idea of what I want to do; instead, I let the shape, color and theme of the gemstone guide me. My crochet technique allows me to work around uncommon gemstones and bring spontaneous ideas to life. There’s always a flow in the process, and like a painting, some pieces may take a week or month to finish.

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In a world full of seasonal trends and factory-made products, I appreciate long-lasting items and good craftsmanship. That’s part of the sustainable living model that I’d like to live by. I’m very thankful for Etsy – it allows me to stay true to my values and reach out to the global community, no matter where I choose to live. I think this is the model of the future for economy and genuine freedom in commerce. There’s a sense of excitement when I get to ship a necklace to places like Alaska or China – it’s as if I’m traveling the world, spreading good energy through my jewelry. My goals for the future are to evolve as a designer and artist, to live a sustainable life, and to inspire other women for self-empowerment.

Follow Petite Mort Shop on Facebook.

All photographs by Petite Mort Shop.

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ankh quartz point oxidized silver necklace
ankh quartz point oxidized silver necklace
PetiteMortShop
$150.00 USD
the dreamcatcher. quartz point oxidized silver chains crochet necklace
the dreamcatcher. quartz point oxidized silver chains crochet necklace
PetiteMortShop
$200.00 USD
Diamond cut Glam 925 Italian chain crochet fringe earrings, fringe studs
Diamond cut Glam 925 Italian chain crochet fringe earrings, fringe studs
PetiteMortShop
$165.00 USD
tiger style. multicolor fringe earrings, oxidized steerling hoop earrings, sterling silver chains, contemporary
tiger style. multicolor fringe earrings, oxidized steerling hoop earrings, sterling silver chains, contemporary
PetiteMortShop
$168.00 USD
finge necklace, oxidized sterling silver, crochet necklace, rustic, washed gredient, handmade, contemporary jewelry
finge necklace, oxidized sterling silver, crochet necklace, rustic, washed gredient, handmade, contemporary jewelry
PetiteMortShop
$200.00 USD
sunny side sterling silver fringe hoop earrings, crocheted sterling silver & goldfilled chains, contemporary
sunny side sterling silver fringe hoop earrings, crocheted sterling silver & goldfilled chains, contemporary
PetiteMortShop
$200.00 USD
Capsule -black tourmaline point tiny sterling silver necklace
Capsule -black tourmaline point tiny sterling silver necklace
PetiteMortShop
$168.00 USD
rugged sterling silver hoop earrings, goldfollied chains, unique design
rugged sterling silver hoop earrings, goldfollied chains, unique design
PetiteMortShop
$180.00 USD
Capsule - pink tourmaline point, tiny oxidized sterling silver necklace
Capsule - pink tourmaline point, tiny oxidized sterling silver necklace
PetiteMortShop
$168.00 USD
RIO NEGRO crochet necklace
RIO NEGRO crochet necklace
PetiteMortShop
$180.00 USD
Diamond cut Glam 925 Italian chain crochet fringe earrings
Diamond cut Glam 925 Italian chain crochet fringe earrings
PetiteMortShop
$128.00 USD
japanease miyaki beads necklace, oxidized silver crochet chains, ooak necklace
japanease miyaki beads necklace, oxidized silver crochet chains, ooak necklace
PetiteMortShop
$250.00 USD
infinate love ring
infinate love ring
PetiteMortShop
$100.00 USD
Capsule - baby blue tourmaline point tiny sterling silver necklace
Capsule - baby blue tourmaline point tiny sterling silver necklace
PetiteMortShop
$168.00 USD
extra long drape earrings, crochet earrings, ammonite earrings, goldfilled chains, ooak jewelry
extra long drape earrings, crochet earrings, ammonite earrings, goldfilled chains, ooak jewelry
PetiteMortShop
$385.00 USD
crazy agate 925k brooch
crazy agate 925k brooch
PetiteMortShop
$500.00 USD
extra long fringe &  gradient oxidized crochet earrings, studs
extra long fringe & gradient oxidized crochet earrings, studs
PetiteMortShop
$148.00 USD
ankh amethyst necklace
ankh amethyst necklace
PetiteMortShop
$150.00 USD
minimal black sterling silver button studs
minimal black sterling silver button studs
PetiteMortShop
$50.00 USD
pink tourmaline cocoon ring
pink tourmaline cocoon ring
PetiteMortShop
$250.00 USD
minimal sterling silver button studs
minimal sterling silver button studs
PetiteMortShop
$50.00 USD
20% sale - deep blue apatite gemstone bracelet
20% sale - deep blue apatite gemstone bracelet
PetiteMortShop
$228.00 USD

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