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Featured Shop: Ohhh Lulu Sews

Jan 26, 2015

by Sarah Norwood

Etsy.com handmade and vintage goods

Hello! My name is Sarah Norwood. I’m a lingerie designer, pattern maker and seamstress; I run Ohhh Lulu Sews, a lingerie sewing pattern shop. I live in a beautiful small town in Ontario, Canada, with my husband, Daniel, our new baby girl, a giant pug, and a rather antisocial cat. We recently bought our first house — an old fixer-upper — and that is where my studio is located.

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I’ve been sewing and creating for as long as I can remember. I first learned to sew by making Halloween costumes and doll clothes with my mom and my grandma. As a teenager, I began experimenting with making my own clothes and expressing myself through fashion. Sewing is a great skill to have when you grow up in a small town! I later went on to study fashion design at George Brown College, where I honed my skills and learned pattern making.

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I started making lingerie six years ago. I was drawn to lingerie because it seemed like a fun challenge to help get me out of a creative rut. I also wasn’t happy with the lingerie that I saw in stores; I wanted pretty, vintage-style lingerie made of quality fabrics – not push-up bras or knickers made of synthetic materials. I began experimenting with making my own patterns by taking apart vintage pieces.

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From there, I started to develop my own original designs and opened my lingerie shop, Ohhh Lulu. I shared my process on my blog, and started to gain a following of other seamstresses who were also interested in lingerie making. So, I decided to share some of my patterns in PDF form. My first pattern – for the Betty high-waist panties – was a huge learning experience for me, and it was so fun to see how different seamstresses sewed and styled my pattern. Since then, I’ve released several more patterns and am constantly learning along the way.

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My lingerie is very much inspired by vintage styles – especially the light, unstructured lingerie of the 1920s. I like lingerie that highlights the natural form of the body; I am drawn to simple styles that allow you to use interesting and unexpected fabrics. Most importantly, I want to create patterns that are fun, easy to sew, and allow for customization so you can really make them your own.

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Discovering Etsy changed my life — it has given me a venue to do what I love and opened up my small business to a worldwide audience. I am constantly inspired by the supportive and amazingly creative community here at Etsy and am truly honored to be a part of it. I have many plans for the future of Ohhh Lulu Sews. I hope to soon offer kits for my patterns, as well as some supplies and fabrics. I’m also always working on new designs and patterns.

Follow the Ohhh Lulu blog, or keep up on Facebook, Twitter, Instagram and Pinterest.

Maker and studio photographs by Naomi Sawatzky; product photography by Ohhh Lulu Sews.

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Cindy Vintage Style Longline Bra Pattern with Underwire and Soft Cups Size 30A-DD to 38A-DD PDF Sewing Pattern
Cindy Vintage Style Longline Bra Pattern with Underwire and Soft Cups Size 30A-DD to 38A-DD PDF Sewing Pattern
OhhhLuluSews
$15.00 USD
Peridot Bralet Bralette Sewing Pattern for Woven Fabrics PDF Instant Download
Peridot Bralet Bralette Sewing Pattern for Woven Fabrics PDF Instant Download
OhhhLuluSews
$9.00 USD
The Ultimate Sleep Mask Sewing Pattern and Tutorial
The Ultimate Sleep Mask Sewing Pattern and Tutorial
OhhhLuluSews
$6.00 USD
Evelyn Wrap Front Romper Teddy Sewing Pattern Ballet Style Lingerie PDF Instant Download Tutorial
Evelyn Wrap Front Romper Teddy Sewing Pattern Ballet Style Lingerie PDF Instant Download Tutorial
OhhhLuluSews
$12.00 USD
Modern Racer Back Lace Bralette Sewing Pattern Ohhh Lulu 1506 Scarlett Bra Instant Download Sewing Pattern PDF
Modern Racer Back Lace Bralette Sewing Pattern Ohhh Lulu 1506 Scarlett Bra Instant Download Sewing Pattern PDF
OhhhLuluSews
$9.00 USD
Vintage Style Romper Sewing Pattern Ohhh Lulu 1505 Emma Romper Teddy Instant Download Sewing Pattern PDF
Vintage Style Romper Sewing Pattern Ohhh Lulu 1505 Emma Romper Teddy Instant Download Sewing Pattern PDF
OhhhLuluSews
$12.00 USD
Modern Lingerie Bralette Sewing Pattern Ohhh Lulu 1503 Josephine Racerback Bra Instant Download PDF Sewing Pattern
Modern Lingerie Bralette Sewing Pattern Ohhh Lulu 1503 Josephine Racerback Bra Instant Download PDF Sewing Pattern
OhhhLuluSews
$9.00 USD
Lingerie Sewing Pattern Ohhh Lulu 1502 Nora Adjustable and Side Tie Panties and Thong Underwear PDF Instant Download Pattern
Lingerie Sewing Pattern Ohhh Lulu 1502 Nora Adjustable and Side Tie Panties and Thong Underwear PDF Instant Download Pattern
OhhhLuluSews
$9.00 USD
Ruched Bikini Panties Sewing Pattern Ohhh Lulu 1305 Sophia  Multi-size Digital PDF
Ruched Bikini Panties Sewing Pattern Ohhh Lulu 1305 Sophia Multi-size Digital PDF
OhhhLuluSews
$8.00 USD
The Romy Soft Bra PDF Instant Download Sewing Pattern Comfortable Lingerie
The Romy Soft Bra PDF Instant Download Sewing Pattern Comfortable Lingerie
OhhhLuluSews
$11.00 USD
Justine Cut Out Bikini Cut Panties Sewing Pattern Digital PDF Instant Download Modern Lingerie
Justine Cut Out Bikini Cut Panties Sewing Pattern Digital PDF Instant Download Modern Lingerie
OhhhLuluSews
$9.00 USD
Vintage Style Lingerie Sewing Pattern Set for Ohhh Lulu 1311 Lili Bra and 1312 Rose Panties for Woven Fabrics Instant Download PDF Pattern
Vintage Style Lingerie Sewing Pattern Set for Ohhh Lulu 1311 Lili Bra and 1312 Rose Panties for Woven Fabrics Instant Download PDF Pattern
OhhhLuluSews
$16.00 USD
Bralette Sewing Pattern Bundle Ohhh Lulu Jasmine & Lili Bra PDF Instant Download Vintage Style Bralette Pattern for Woven Fabric
Bralette Sewing Pattern Bundle Ohhh Lulu Jasmine & Lili Bra PDF Instant Download Vintage Style Bralette Pattern for Woven Fabric
OhhhLuluSews
$17.00 USD
Bra and Panties Sewing Pattern Set for Ohh Lulu Bambi Bralette and Jane Panties for Woven Fabrics Instant Download
Bra and Panties Sewing Pattern Set for Ohh Lulu Bambi Bralette and Jane Panties for Woven Fabrics Instant Download
OhhhLuluSews
$17.00 USD
Zooey Bikini Bottoms Sewing Pattern Ohhh Lulu 1402 Side-Tie or Bow Variations
Zooey Bikini Bottoms Sewing Pattern Ohhh Lulu 1402 Side-Tie or Bow Variations
OhhhLuluSews
$7.00 USD
Delphine High Waist Thong Panty PDF Instant Download Sewing Pattern
Delphine High Waist Thong Panty PDF Instant Download Sewing Pattern
OhhhLuluSews
$9.00 USD
Jasmine Bra Bralette Beginner PDF Lingerie Sewing Pattern
Jasmine Bra Bralette Beginner PDF Lingerie Sewing Pattern
OhhhLuluSews
$10.00 USD
Pin Up Lingerie Garterbelt Sewing Pattern Ohhh Lulu 1314 Greta High Waist Garter Belt  PDF Instant Download
Pin Up Lingerie Garterbelt Sewing Pattern Ohhh Lulu 1314 Greta High Waist Garter Belt PDF Instant Download
OhhhLuluSews
$9.00 USD
Chemise Sewing Pattern Lingerie Sleepwear Ohhh Lulu 1508 Hannah Chemise Instant Download PDF Sewing Pattern
Chemise Sewing Pattern Lingerie Sleepwear Ohhh Lulu 1508 Hannah Chemise Instant Download PDF Sewing Pattern
OhhhLuluSews
$12.00 USD
Lingerie Panties Sewing Pattern Ohhh Lulu 1302 Grace Hipster Panties
Lingerie Panties Sewing Pattern Ohhh Lulu 1302 Grace Hipster Panties
OhhhLuluSews
$9.00 USD
Amber Halter Bra Sewing Pattern with Wrap Strap Detailing PDF Instant Download
Amber Halter Bra Sewing Pattern with Wrap Strap Detailing PDF Instant Download
OhhhLuluSews
$9.00 USD
Panties Lingerie Sewing Pattern Lace Hipster Sexy Undies DIY Instant Download
Panties Lingerie Sewing Pattern Lace Hipster Sexy Undies DIY Instant Download
OhhhLuluSews
$9.00 USD
High Waist Panties Sewing Pattern Vintage Style Pin Up Ohh Lulu 1201 The Betty High Waist Panties PDF Instant Download
High Waist Panties Sewing Pattern Vintage Style Pin Up Ohh Lulu 1201 The Betty High Waist Panties PDF Instant Download
OhhhLuluSews
$9.00 USD
Kelly Hi-Cut 90's Style Panties PDF Instant Download Sewing Pattern by Ohhh Lulu
Kelly Hi-Cut 90's Style Panties PDF Instant Download Sewing Pattern by Ohhh Lulu
OhhhLuluSews
$8.00 USD
The 'Cora' Elastic Strap Suspender Garter Belt PDF Tutorial E-Book
The 'Cora' Elastic Strap Suspender Garter Belt PDF Tutorial E-Book
OhhhLuluSews
$2.99 USD
High Waist Panties Sewing Pattern Vintage Style Pin Up Ohh Lulu 1316 Ava Panties PDF Instant Download
High Waist Panties Sewing Pattern Vintage Style Pin Up Ohh Lulu 1316 Ava Panties PDF Instant Download
OhhhLuluSews
$9.00 USD
The Kate PDF Sewing Pattern for a Classic Bias Cut Camisole with Racerback Variations
The Kate PDF Sewing Pattern for a Classic Bias Cut Camisole with Racerback Variations
OhhhLuluSews
$12.00 USD
Lingerie  Panties Sewing Pattern Ohhh Lulu 1303 Lola Brazilian Panties Multi-size Digital PDF Pattern
Lingerie Panties Sewing Pattern Ohhh Lulu 1303 Lola Brazilian Panties Multi-size Digital PDF Pattern
OhhhLuluSews
$8.00 USD
Valentines Day Sew Along Bundle Version 2 Jasmine Bra, Claudia Panties, and FREE Cora Garter Suspenders PDF Sewing Pattern
Valentines Day Sew Along Bundle Version 2 Jasmine Bra, Claudia Panties, and FREE Cora Garter Suspenders PDF Sewing Pattern
OhhhLuluSews
$17.00 USD
Bralette Sewing Pattern Ohh Lulu 1310 Anna Cross Over Bra Instant Download PDF
Bralette Sewing Pattern Ohh Lulu 1310 Anna Cross Over Bra Instant Download PDF
OhhhLuluSews
$9.00 USD
Ohhh Lulu 1309 Jane Woven Fabric Bikini Cut Knickers PDF Instant Download
Ohhh Lulu 1309 Jane Woven Fabric Bikini Cut Knickers PDF Instant Download
OhhhLuluSews
$9.00 USD
Natalie Crop Top Sewing Pattern Easy to Sew Lingerie Sleep Wear Yoga Top
Natalie Crop Top Sewing Pattern Easy to Sew Lingerie Sleep Wear Yoga Top
OhhhLuluSews
$8.00 USD
Longline Bralette Sewing Pattern Ohhh Lulu 1404 Cropped Cami PDF Instant Download Pattern
Longline Bralette Sewing Pattern Ohhh Lulu 1404 Cropped Cami PDF Instant Download Pattern
OhhhLuluSews
$10.00 USD
Bra Sewing Pattern Ohhh Lulu 1304 Jasmine Soft Bra Multi-size Digital PDF
Bra Sewing Pattern Ohhh Lulu 1304 Jasmine Soft Bra Multi-size Digital PDF
OhhhLuluSews
$10.00 USD
Anouk PDF Sewing Pattern for a Bodysuit with Two Neckline Variations
Anouk PDF Sewing Pattern for a Bodysuit with Two Neckline Variations
OhhhLuluSews
$12.00 USD
Vintage Style One Piece Bathingsuit Swimsuit Sewing Pattern Ohhh Lulu 1403 Abigail Swimsuit Sewing Pattern Instant Download
Vintage Style One Piece Bathingsuit Swimsuit Sewing Pattern Ohhh Lulu 1403 Abigail Swimsuit Sewing Pattern Instant Download
OhhhLuluSews
$12.00 USD
The Ultimate Burlesque Panties Sewing Pattern High Waist Knickers with Ruched Scrunch, Cut Out Peek-a-boo and Plain Back Variations
The Ultimate Burlesque Panties Sewing Pattern High Waist Knickers with Ruched Scrunch, Cut Out Peek-a-boo and Plain Back Variations
OhhhLuluSews
$9.00 USD
Lingerie Set Sewing Pattern Ohhh Lulu Bambi Bra and Grace Panties Vintage Style Woven Lingerie PDF Instant Download Sewing Patterns
Lingerie Set Sewing Pattern Ohhh Lulu Bambi Bra and Grace Panties Vintage Style Woven Lingerie PDF Instant Download Sewing Patterns
OhhhLuluSews
$17.00 USD
Clara Camisole Ohh Lulu 1315 Instant Download PDF Sewing Pattern
Clara Camisole Ohh Lulu 1315 Instant Download PDF Sewing Pattern
OhhhLuluSews
$9.00 USD
Miyu Kitty and Bunny Knickers PDF Sewing Pattern for Woven Fabrics
Miyu Kitty and Bunny Knickers PDF Sewing Pattern for Woven Fabrics
OhhhLuluSews
$9.00 USD
Lingerie Slip Sewing Pattern Ohhh Lulu 1507 Clementine Slip Vintage style sleepwear Instant Download PDF Sewing Pattern
Lingerie Slip Sewing Pattern Ohhh Lulu 1507 Clementine Slip Vintage style sleepwear Instant Download PDF Sewing Pattern
OhhhLuluSews
$12.00 USD
Cindy Vintage Style Longline Underwire Bra High Waist Panties and Bodysuit Sewing Pattern
Cindy Vintage Style Longline Underwire Bra High Waist Panties and Bodysuit Sewing Pattern
OhhhLuluSews
$17.00 USD
PRINTED Ava High Waist Panties Sewing Pattern
PRINTED Ava High Waist Panties Sewing Pattern
OhhhLuluSews
$14.50 USD
PRINTED Jasmine Bra Sewing Pattern
PRINTED Jasmine Bra Sewing Pattern
OhhhLuluSews
$16.00 USD
Lingerie Thong Panties Sewing Pattern Ohh Lulu 1308 Gia Thong PDF Instant Download
Lingerie Thong Panties Sewing Pattern Ohh Lulu 1308 Gia Thong PDF Instant Download
OhhhLuluSews
$8.00 USD
Racer Back Bra and Panties Sewing Pattern Bundle Ohhh Lulu 1502 and 1506 Nora and Scarlett PDF Instant Download Pattern
Racer Back Bra and Panties Sewing Pattern Bundle Ohhh Lulu 1502 and 1506 Nora and Scarlett PDF Instant Download Pattern
OhhhLuluSews
$17.00 USD
Mina Suspender Garter Belt Modern Lingerie PDF Sewing Pattern
Mina Suspender Garter Belt Modern Lingerie PDF Sewing Pattern
OhhhLuluSews
$8.00 USD
The Ultimate Lace Panties Sewing Pattern DIY Thong and Hipster Panty Pattern Instant Download PDF By Oh Lulu
The Ultimate Lace Panties Sewing Pattern DIY Thong and Hipster Panty Pattern Instant Download PDF By Oh Lulu
OhhhLuluSews
$9.00 USD
Ohhh Lulu Ruffle Thong PDF Sewing Pattern
Ohhh Lulu Ruffle Thong PDF Sewing Pattern
OhhhLuluSews
$7.00 USD
Bra Sewing Pattern Ohhh Lulu 1306 Brigette Triangle Bra PDF Instant Download
Bra Sewing Pattern Ohhh Lulu 1306 Brigette Triangle Bra PDF Instant Download
OhhhLuluSews
$9.00 USD
Lingerie Sewing Pattern Set for Ohhh Lulu Jasmine Bra and Lola Brazilian Cheeky Panties PDF Instant Download Pattern Bundle
Lingerie Sewing Pattern Set for Ohhh Lulu Jasmine Bra and Lola Brazilian Cheeky Panties PDF Instant Download Pattern Bundle
OhhhLuluSews
$17.00 USD
Woven Panties Sewing Pattern PDF Pack Ohhh Lulu Grace and Jane Vintage Style Knickers
Woven Panties Sewing Pattern PDF Pack Ohhh Lulu Grace and Jane Vintage Style Knickers
OhhhLuluSews
$16.00 USD
Panties Sewing Pattern Ohhh Lulu 1307 Giselle Ruched Back Scrunch Panties PDF Instant Download
Panties Sewing Pattern Ohhh Lulu 1307 Giselle Ruched Back Scrunch Panties PDF Instant Download
OhhhLuluSews
$8.00 USD
Lingerie Sewing Pattern for Lace Bra and Panties Set Jasmine and Ultimate Lace Panties PDF Instant Download
Lingerie Sewing Pattern for Lace Bra and Panties Set Jasmine and Ultimate Lace Panties PDF Instant Download
OhhhLuluSews
$17.00 USD
Vintage Style Tap Pant Lingerie Sewing Pattern Ohhh Lulu 1504 Alice Flutter Knickers PDF Instant Download Sewing Pattern
Vintage Style Tap Pant Lingerie Sewing Pattern Ohhh Lulu 1504 Alice Flutter Knickers PDF Instant Download Sewing Pattern
OhhhLuluSews
$8.00 USD
Garterbelt Sewing Pattern Ohhh Lulu 1313 Theda Short Garter Belt  PDF Instant Download
Garterbelt Sewing Pattern Ohhh Lulu 1313 Theda Short Garter Belt PDF Instant Download
OhhhLuluSews
$7.00 USD
Sleep Shorts Sewing Pattern Ohhh Lulu 1509 Eloise Shorts PDF Instant Download Sewing Pattern and Tutorial
Sleep Shorts Sewing Pattern Ohhh Lulu 1509 Eloise Shorts PDF Instant Download Sewing Pattern and Tutorial
OhhhLuluSews
$8.00 USD
Celeste Bikini Cut Panties PDF Sewing Pattern
Celeste Bikini Cut Panties PDF Sewing Pattern
OhhhLuluSews
$9.00 USD
Zooey Bikini Bottoms Sewing Pattern Ohhh Lulu 1402 Side-Tie or Bow Variations - Both styles included!
Zooey Bikini Bottoms Sewing Pattern Ohhh Lulu 1402 Side-Tie or Bow Variations - Both styles included!
OhhhLuluSews
$7.00 USD
Bra and Panties Set PDF Sewing Pattern Bundle Ohhh Lulu 1306 Brigette Triangle Bra and 1307 Giselle Ruched Back Scrunch Panties
Bra and Panties Set PDF Sewing Pattern Bundle Ohhh Lulu 1306 Brigette Triangle Bra and 1307 Giselle Ruched Back Scrunch Panties
OhhhLuluSews
$15.00 USD

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