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Featured Shop: Norwegian Wood

Oct 13, 2014

by Angie Johnson

Etsy.com handmade and vintage goods

My name is Angie Johnson, and I’m the fashion designer behind the line Norwegian Wood. I live in Montreal.

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I knew pretty early on that I wanted to be a designer. I started my first clothing business I was 16 years old – my mom had to drive me to boutique appointments! After getting a degree in clothing and textiles, I worked as a designer in the mainstream fashion industry for 10 years. Then in 2008, I went independent once again and started Norwegian Wood.

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For me, inspiration ebbs and flows with all the other things going on in my life. I’ve found that making sure to take time for myself – going to shows, galleries, camping, or really anything to get away from the studio – is absolutely necessary. Sometimes this means I end up creating a collection inspired by a certain time in history, or the work of a particular painter. I gather these inspirations on my Tumblr, or add them to a super secret list of ideas I keep on my phone.

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To create a collection, I usually start with that magical list on my phone (seriously, I do!) and choose something that feels right for the season and current fashion mood. From there I select a color palette and start sketching designs. Seeking out fabrics usually leads to more sketching, and then I have way too many styles and I have to edit them down. I do this every single season, and break my own heart canceling styles.

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The fun really begins when my assistant Lissa and I start working on the prototypes. It’s so exciting to finally see the garments come to life! We go over the sketches together and talk about which pattern bases will work best for each design. Then Lissa starts working on the patterns and sewing prototype mockups. We study the garment, pinning and marking, tweaking the fit, length, shapes, placement of buttons and pockets, and so on. Once all the kinks are worked out, we make the final sample in the correct fabric and use it at photo shoots – and as a quality reference while we’re sewing the production.

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It’s been almost seven years since I started doing Norwegian Wood full time, and I can honestly say that Etsy was the number one thing that pushed me to pursue working for myself. I used to pore over the Quit your Day Job series and try to glean little snippets of info that applied to my situation. It’s hard to overstate how much that meant to me at the time — just knowing that it was possible. Going forward, I see myself delving even deeper into digitally-printed garments and spending a lot more time creating graphic artwork. It’s been really enjoyable to dig into that part of my creative side, and I love attacking fashion from an angle that was simply not possible for an indie designer 10 years ago.

Follow Norwegian Wood on Facebook, Instagram, Twitter and Tumblr.

All photographs by Norwegian Wood.

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Rust Red Velvet Pillow with Pink Mustard and Gray Striped Circle - 20 x 20 inch square - Retro 70s Modern Desert Geometric Pop Art
Rust Red Velvet Pillow with Pink Mustard and Gray Striped Circle - 20 x 20 inch square - Retro 70s Modern Desert Geometric Pop Art
iheartnorwegianwood
$75.00 USD
Wall Hung Linen Headboard Cushion with Leather Straps - Unbleached Linen, King, Queen, Double, Single, Twin
Wall Hung Linen Headboard Cushion with Leather Straps - Unbleached Linen, King, Queen, Double, Single, Twin
iheartnorwegianwood
$199.00 USD
Black, Brown and White African Mudcloth 15 x 25 Lumbar Pillow with matte black zipper and Black Washed Linen backing - Made in Los Angeles
Black, Brown and White African Mudcloth 15 x 25 Lumbar Pillow with matte black zipper and Black Washed Linen backing - Made in Los Angeles
iheartnorwegianwood
$75.00 USD
Handmade in LA Brass Plant Hanger, Round Metal Modern Hanging Planter, Mid Century Plant Holder, Minimalist Planter, Boho Home
Handmade in LA Brass Plant Hanger, Round Metal Modern Hanging Planter, Mid Century Plant Holder, Minimalist Planter, Boho Home
iheartnorwegianwood
$69.00 USD
Leather Strap Set for Hanging Cushion - Cognac Cow Leather Straps - STRAPS ONLY
Leather Strap Set for Hanging Cushion - Cognac Cow Leather Straps - STRAPS ONLY
iheartnorwegianwood
$95.00 USD
Made in Los Angeles White Metal Hanging Planter, Round Mid Century Plant Holder, Circular Modern Plant Hanger, Minimalist Plant Stand
Made in Los Angeles White Metal Hanging Planter, Round Mid Century Plant Holder, Circular Modern Plant Hanger, Minimalist Plant Stand
iheartnorwegianwood
$49.00 USD
Black Linen Wall Mount Headboard Cushion with Leather Straps -  King, Queen, Double, Single, Twin
Black Linen Wall Mount Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
iheartnorwegianwood
$199.00 USD
Jade Green Striped African Mudcloth 20 x 20" Square Pillow Cover, Charcoal Gray Striped Pillow, Matte Black Zipper, Washed Linen, made in LA
Jade Green Striped African Mudcloth 20 x 20" Square Pillow Cover, Charcoal Gray Striped Pillow, Matte Black Zipper, Washed Linen, made in LA
iheartnorwegianwood
$75.00 USD
Wall Hung Headboard Cushion with Leather Straps - Grey/Off White Geo Fabric, King, Queen, Double, Single, Twin
Wall Hung Headboard Cushion with Leather Straps - Grey/Off White Geo Fabric, King, Queen, Double, Single, Twin
iheartnorwegianwood
$199.00 USD
Tapestry Rug Printed Leggings, Boho Yoga Leggings, Made in Canada, Printed Yoga Pants, Bohemian Clothing, Rust Red Leggings, Norwegian Wood
Tapestry Rug Printed Leggings, Boho Yoga Leggings, Made in Canada, Printed Yoga Pants, Bohemian Clothing, Rust Red Leggings, Norwegian Wood
iheartnorwegianwood
$65.00 USD
Handmade in Los Angeles - Black Metal Hanging Planter, Metal Plant Hanger, Modern Round Mid Century Plant Holder, Minimalist Boho Home
Handmade in Los Angeles - Black Metal Hanging Planter, Metal Plant Hanger, Modern Round Mid Century Plant Holder, Minimalist Boho Home
iheartnorwegianwood
$49.00 USD
Off White and Black African Mudcloth 15 x 25 Lumbar Pillow with matte black zipper & unbleached natural linen backing - Made in Los Angeles
Off White and Black African Mudcloth 15 x 25 Lumbar Pillow with matte black zipper & unbleached natural linen backing - Made in Los Angeles
iheartnorwegianwood
$75.00 USD
Off White and Black African Mudcloth 20 x 20 Square Pillow with matte black zipper & unbleached natural linen backing - Made in Los Angeles
Off White and Black African Mudcloth 20 x 20 Square Pillow with matte black zipper & unbleached natural linen backing - Made in Los Angeles
iheartnorwegianwood
$75.00 USD
Geometric African Indigo Mudcloth 20 x 20" Square Pillow Cover, Rose Gold Zipper, Washed linen back, Handmade in Los Angeles
Geometric African Indigo Mudcloth 20 x 20" Square Pillow Cover, Rose Gold Zipper, Washed linen back, Handmade in Los Angeles
iheartnorwegianwood
$75.00 USD
Prickly Pear Cactus Botanical Print Velvet Pillow Cover, 19 x 19 inch square, fits 20" insert, Rose Gold zipper, Washed Linen Back, Handmade
Prickly Pear Cactus Botanical Print Velvet Pillow Cover, 19 x 19 inch square, fits 20" insert, Rose Gold zipper, Washed Linen Back, Handmade
iheartnorwegianwood
$75.00 USD
Real Leather Black Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
Real Leather Black Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
iheartnorwegianwood
$345.00 USD
RESERVED listing: Leather Strap Set for Hanging Cushion - STRAPS ONLY, custom size
RESERVED listing: Leather Strap Set for Hanging Cushion - STRAPS ONLY, custom size
iheartnorwegianwood
$110.00 USD
Real Leather Honey Gold Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
Real Leather Honey Gold Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
iheartnorwegianwood
$345.00 USD
Real Leather Gray Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
Real Leather Gray Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
iheartnorwegianwood
$345.00 USD
Real Leather Bourbon Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
Real Leather Bourbon Headboard Cushion with Leather Straps - King, Queen, Double, Single, Twin
iheartnorwegianwood
$345.00 USD
Black  and White Triangle African Mud cloth, 15x25 inch Lumbar pillow cover, Bohemian Decor, Geometric patterned modern home decor
Black and White Triangle African Mud cloth, 15x25 inch Lumbar pillow cover, Bohemian Decor, Geometric patterned modern home decor
iheartnorwegianwood
$75.00 USD
White and Black African Mudcloth Squiggle Geometric Zebra Pattern 20 x 20 inch Square pillow cover, Matte Black Zipper, Natural Linen Back
White and Black African Mudcloth Squiggle Geometric Zebra Pattern 20 x 20 inch Square pillow cover, Matte Black Zipper, Natural Linen Back
iheartnorwegianwood
$75.00 USD
Faded Light Indigo Mudcloth Printed Boho Yoga Leggings, XS - S - M - L - XL - Made in Canada, Yoga Pants, Bohemian Clothing, Norwegian Wood
Faded Light Indigo Mudcloth Printed Boho Yoga Leggings, XS - S - M - L - XL - Made in Canada, Yoga Pants, Bohemian Clothing, Norwegian Wood
iheartnorwegianwood
$65.00 USD
White and Black African Mudcloth Stripes 15 x 25 lumbar pillow - Rose Gold Zipper, Linen Backing
White and Black African Mudcloth Stripes 15 x 25 lumbar pillow - Rose Gold Zipper, Linen Backing
iheartnorwegianwood
$75.00 USD
Blush Pink and Gray Kilim Antique Rug Print velvet Pillow Cover, 19 x 19 inch square, fits 20" insert, Rose Gold Zipper, Washed Linen Back
Blush Pink and Gray Kilim Antique Rug Print velvet Pillow Cover, 19 x 19 inch square, fits 20" insert, Rose Gold Zipper, Washed Linen Back
iheartnorwegianwood
$75.00 USD
White and Cream Crewel Embroidered Pillow, 20 x 20 inch Square Throw Cushion, Boho Romantic Decor, Modern Farmhouse Decor, Washed Linen Back
White and Cream Crewel Embroidered Pillow, 20 x 20 inch Square Throw Cushion, Boho Romantic Decor, Modern Farmhouse Decor, Washed Linen Back
iheartnorwegianwood
$75.00 USD
Kilim Pattern Velvet and Vintage Indigo Tie Dye Mudcloth 20 x 20" square Lumbar Pillow Cover, Rose Gold Zipper, Washed Linen Back
Kilim Pattern Velvet and Vintage Indigo Tie Dye Mudcloth 20 x 20" square Lumbar Pillow Cover, Rose Gold Zipper, Washed Linen Back
iheartnorwegianwood
$75.00 USD
Leather Strap Set for Hanging Cushion - Black Cow Leather Straps - STRAPS ONLY
Leather Strap Set for Hanging Cushion - Black Cow Leather Straps - STRAPS ONLY
iheartnorwegianwood
$95.00 USD
Leather Strap Set for Hanging Cushion - Natural Vegetan Cow Leather Straps - STRAPS ONLY
Leather Strap Set for Hanging Cushion - Natural Vegetan Cow Leather Straps - STRAPS ONLY
iheartnorwegianwood
$95.00 USD
Printed Leggings, Goddess Leggings, Yoga Pants, Black and White Leggings, Boho Modern Leggings, Workout Pants, Celtic Knot, Norwegian Wood
Printed Leggings, Goddess Leggings, Yoga Pants, Black and White Leggings, Boho Modern Leggings, Workout Pants, Celtic Knot, Norwegian Wood
iheartnorwegianwood
$65.00 USD
Coral Pink and White Cotton Ikat Throw Pillow Cover, 20 x 20 inch Square, Handwoven Fabric Pillow Cover, Boho Home Decor, Washed Linen Back
Coral Pink and White Cotton Ikat Throw Pillow Cover, 20 x 20 inch Square, Handwoven Fabric Pillow Cover, Boho Home Decor, Washed Linen Back
iheartnorwegianwood
$75.00 USD
Paprika Red and Navy Kilim Antique Rug Print velvet Pillow Cover, 19 x 19 inch square, fits 20" insert, Rose Gold Zipper, Washed Linen Back
Paprika Red and Navy Kilim Antique Rug Print velvet Pillow Cover, 19 x 19 inch square, fits 20" insert, Rose Gold Zipper, Washed Linen Back
iheartnorwegianwood
$75.00 USD
Pampas Grass Gray Velvet Lumbar Pillow, 15 x 25 inch Lumbar Pillow Cover with Matte Black Zipper, Washed Linen Backing, Handmade in LA
Pampas Grass Gray Velvet Lumbar Pillow, 15 x 25 inch Lumbar Pillow Cover with Matte Black Zipper, Washed Linen Backing, Handmade in LA
iheartnorwegianwood
$75.00 USD
Kilim Pattern velvet, Vintage Gray Mudcloth and Faux Fur, 20x20 inch Square Pillow Cover, Rose Gold zipper, Natural Washed Linen Backing
Kilim Pattern velvet, Vintage Gray Mudcloth and Faux Fur, 20x20 inch Square Pillow Cover, Rose Gold zipper, Natural Washed Linen Backing
iheartnorwegianwood
$75.00 USD
Indigo Mudcloth Lumbar Pillow Cover, Vintage Faded African Mud cloth, 15" x 25" Lumbar Pillow, Washed linen back, Rose Gold zipper
Indigo Mudcloth Lumbar Pillow Cover, Vintage Faded African Mud cloth, 15" x 25" Lumbar Pillow, Washed linen back, Rose Gold zipper
iheartnorwegianwood
$75.00 USD
Blush Pink and Mint Crystals Printed Mystical Yoga Leggings, XS - S - M - L - XL - Made in Canada, Printed Yoga Pants, Norwegian Wood
Blush Pink and Mint Crystals Printed Mystical Yoga Leggings, XS - S - M - L - XL - Made in Canada, Printed Yoga Pants, Norwegian Wood
iheartnorwegianwood
$65.00 USD
Dark Indigo Mudcloth Printed Boho Yoga Leggings, XS - S - M - L - XL -Made in Canada, Printed Yoga Pants, Bohemian Clothing, Norwegian Wood
Dark Indigo Mudcloth Printed Boho Yoga Leggings, XS - S - M - L - XL -Made in Canada, Printed Yoga Pants, Bohemian Clothing, Norwegian Wood
iheartnorwegianwood
$65.00 USD
White and Black African Mudcloth Geometric Bars Wallhanging Tapestry with Handmade Wool Tassels - Bohemian Modern Home Decor
White and Black African Mudcloth Geometric Bars Wallhanging Tapestry with Handmade Wool Tassels - Bohemian Modern Home Decor
iheartnorwegianwood
$179.00 USD
Pale Blush Pink Stitched Grid Pattern, 20 x 20" Square Cushion Cover with Rose Gold Zipper, Off White Linen Backing, Modern Farmhouse
Pale Blush Pink Stitched Grid Pattern, 20 x 20" Square Cushion Cover with Rose Gold Zipper, Off White Linen Backing, Modern Farmhouse
iheartnorwegianwood
$75.00 USD
Succulent Botanical Print Velvet Throw Pillow, 19x19 Square Cushion Cover, Rose Gold Zipper, Washed Linen Back, Handmade in Los Angeles
Succulent Botanical Print Velvet Throw Pillow, 19x19 Square Cushion Cover, Rose Gold Zipper, Washed Linen Back, Handmade in Los Angeles
iheartnorwegianwood
$75.00 USD
Dark Indigo Polka Dot Mudcloth Wall Tapestry Throw with Border Print Pattern - Indigo tassels
Dark Indigo Polka Dot Mudcloth Wall Tapestry Throw with Border Print Pattern - Indigo tassels
iheartnorwegianwood
$179.00 USD
Brown Black and Beige Geometric Soutwest Pattern, 20 x 20 inch Square Pillow Cover, Gold Zipper & Black Washed Linen Back, Modern Farmhouse
Brown Black and Beige Geometric Soutwest Pattern, 20 x 20 inch Square Pillow Cover, Gold Zipper & Black Washed Linen Back, Modern Farmhouse
iheartnorwegianwood
$75.00 USD
Artichoke Botanical Print 19 x 19 inch Square Velvet Throw Pillow Cushion Cover, Copper Zipper, French Provincial Pillow, Washed Linen Back
Artichoke Botanical Print 19 x 19 inch Square Velvet Throw Pillow Cushion Cover, Copper Zipper, French Provincial Pillow, Washed Linen Back
iheartnorwegianwood
$75.00 USD
Crystal Printed Yoga Leggings, Workout Pants, Healing Crystals, Made in Canada, Printed Yoga Pants, Bohemian Clothing, iheartnorwegianwood
Crystal Printed Yoga Leggings, Workout Pants, Healing Crystals, Made in Canada, Printed Yoga Pants, Bohemian Clothing, iheartnorwegianwood
iheartnorwegianwood
$65.00 USD
Navy Watercolour Tie Dye 90s Modern 15 x 25 inch Lumbar Pillow Cover with Copper Zipper, Washed Linen Backing, Handmade in Los Angeles
Navy Watercolour Tie Dye 90s Modern 15 x 25 inch Lumbar Pillow Cover with Copper Zipper, Washed Linen Backing, Handmade in Los Angeles
iheartnorwegianwood
$75.00 USD
Kilim Pattern velvet and Vintage Indigo Tie Dye 20 x 20 inch Square Pillow Cover, Rose Gold zipper, Washed linen back - Handmade in LA
Kilim Pattern velvet and Vintage Indigo Tie Dye 20 x 20 inch Square Pillow Cover, Rose Gold zipper, Washed linen back - Handmade in LA
iheartnorwegianwood
$75.00 USD
Indigo African Mudcloth, 20 x 20 inch square throw pillow cover, Vintage Tie Dye, Washed Linen back, Rose Gold Zipper, Bohemian Decor
Indigo African Mudcloth, 20 x 20 inch square throw pillow cover, Vintage Tie Dye, Washed Linen back, Rose Gold Zipper, Bohemian Decor
iheartnorwegianwood
$75.00 USD
Printed Leggings, Black and Grey, Faux Leather, Boho Leggings, Modern Leggings, Minimalist Leggings, Norwegian Wood
Printed Leggings, Black and Grey, Faux Leather, Boho Leggings, Modern Leggings, Minimalist Leggings, Norwegian Wood
iheartnorwegianwood
$65.00 USD
Antique Rug Print Yoga Workout Leggings, XS - S - M - L - XL - Made in Canada, Boho Leggings, Boho Modern, Norwegian Wood
Antique Rug Print Yoga Workout Leggings, XS - S - M - L - XL - Made in Canada, Boho Leggings, Boho Modern, Norwegian Wood
iheartnorwegianwood
$65.00 USD
White, Gray and Brown Desert Colors Geometric Pattern Linen Lumbar Throw Pillow Cover, 15 x 25 inch, with Copper Zipper, Made in Los Angeles
White, Gray and Brown Desert Colors Geometric Pattern Linen Lumbar Throw Pillow Cover, 15 x 25 inch, with Copper Zipper, Made in Los Angeles
iheartnorwegianwood
$75.00 USD
Pink, Mustard, Red, Gray Striped Velvet 15 x 25 inch Lumbar Decorative Throw Pillow with Copper Zipper and linen back, retro 1970s
Pink, Mustard, Red, Gray Striped Velvet 15 x 25 inch Lumbar Decorative Throw Pillow with Copper Zipper and linen back, retro 1970s
iheartnorwegianwood
$75.00 USD
White and Black African Mudcloth 15 x 25 inch Lumbar Pillow, Black and White Modern Geometric Triangle Pattern, Boho Home Decor
White and Black African Mudcloth 15 x 25 inch Lumbar Pillow, Black and White Modern Geometric Triangle Pattern, Boho Home Decor
iheartnorwegianwood
$75.00 USD
Black and White Abstract Print Pillow Cover with Pastel Pink Colorblock, 20 x 20 inch square, Washed Linen back, Geometric Minimalist Modern
Black and White Abstract Print Pillow Cover with Pastel Pink Colorblock, 20 x 20 inch square, Washed Linen back, Geometric Minimalist Modern
iheartnorwegianwood
$75.00 USD
Skeleton Bones Floral Printed Leggings, Handmade Yoga Leggings, Halloween Leggings, Made in Canada, Comfortable, NorwegianWood
Skeleton Bones Floral Printed Leggings, Handmade Yoga Leggings, Halloween Leggings, Made in Canada, Comfortable, NorwegianWood
iheartnorwegianwood
$65.00 USD
Gray Linen with White Palm Leaf Crewel Embroidery, 15 x 25 inch Lumbar Pillow Cover with Copper Zipper, Washed Linen Backing, Made in LA
Gray Linen with White Palm Leaf Crewel Embroidery, 15 x 25 inch Lumbar Pillow Cover with Copper Zipper, Washed Linen Backing, Made in LA
iheartnorwegianwood
$75.00 USD

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