Canadian designer Felicite Desjardins’ highly successful wedding accessories business, Noon on the Moon — which features made-to-order flower crowns, boutonnieres and birdcage veils — started during an unlikely time: “I was fresh out of university, it was the year of the recession, and there was no work,” Felicite explains. “You couldn’t even get an internship.”
Rather than sit tight and wait for the job market to turn around, Felicite called upon her creativity and got to work building a business of her own.
“I’ve always been in the arts, and this just sort of happened on its own,” she continues. “It started in the corner of my dining room, and now we’re here. It’s one of those things you don’t notice is happening until you wake up one morning and think, Oh my gosh.”
Learn more about Felicite’s process, including what it’s like designing for one of the most special days of someone’s life, below.
When did you start making flower crowns?
I started making them about three years ago. I would see them on the street sometimes and think, I can do that. So I did. People seem to like them, which is important. It’s good to know that what you’re making brings joy and color to someone’s life – especially for weddings. I mean, you only get so many weddings in your life.
When you were starting out, did you intend for Noon on the Moon to become a full-time thing? Or was it more of a side hustle?
Working on this full time started as a nice idea in the back of my head, but I didn’t know if it would work out. In the beginning, it was very slow; I didn’t know how to do a lot of back-end things, like how to list an item, how to describe it, how to tag it properly. Eventually, things started to pick up and I realized that if I wanted to make this work, I really needed to dedicate all of my time to it. So I took that leap of faith; it was a little scary at first, but that leap of faith was worth it.
What inspires you?
I find inspiration everywhere. I’m lucky to live in a city with old architecture, little antique shops, and vintage markets on every corner. I’ve always been attracted to old things. I collect antique teacups, and some of my designs are inspired by their patterns. My teacup collection grows with pretty much every trip I make to the antique market – I always think, One more! One more! Another thing that inspires me is spending time in my garden. I enjoy drawing inspiration from the way different colors and flowers work together in nature.
What does your design process entail?
I often start with a sketch, which helps me sort out my ideas. Then I’ll get out my materials and play around with them, arranging them on my table. I’m a very visual person, so it helps to see what something will look like before I start working on it. Sometimes I throw myself into a design and say, We’re just going to go and see where this takes us… Sometimes it works out, and sometimes it doesn’t, but that’s all part of the creative process.
What does it mean to be designing something for someone’s wedding day?
Everything has to be just so. It’s for a special occasion, so I want to make sure that everything is perfect. Beyond that, it’s very special to be a bridal designer, and to touch someone’s wedding day in my own small way. I will never meet the majority of my customers, but when they look back on the photos years from now, they’ll still be wearing that crown.
Where do you work?
We recently moved to a new place, so I have a little room that I use for my studio now. It’s so wonderful – I don’t have to put everything away at night if I’m working on something and I don’t finish. I can walk away and close the door so the cats don’t get in, and then in the morning I can get right back to it.
What is your favorite part of your job?
I love hearing back from brides. Everything I do is made to order; my pieces aren’t something that I grab off the shelf, put in a box and mail. I make everything with the specific customer in mind, so it’s always touching to receive feedback or photos – to see the actual person and see that they’re happy. That’s my favorite thing.
Are there any other creative pursuits, aside from flower crown making, that you enjoy in your spare time?
I love painting. I’ve been painting since I was little; I started with watercolors and later transitioned into oils. Granted, I don’t have as much free time for it as I would like, but when I do have a spare moment, that’s what I’m doing.
What does creativity mean to you?
Creativity is freedom. You’re not limited by anything; you can make up anything you want. If you can think of it, you can figure out how to make it happen. Creativity is intrinsically part of my being. I’ve always been surrounded by very creative women in my family; I suppose it’s in my blood to look outside the box and not settle for the mundane and the everyday. I look for beauty in everything.
Can you tell us about a business-related accomplishment that you’re proud of?
I’m proud of my business in its entirety, to be honest. I’m proud that I’ve managed to get this far, because I didn’t think I would. It has surpassed my expectations, and that’s very exciting. There’s not one particular aspect that I’m proud of; I’m proud of the whole thing.
What are some of your goals for the future?
I’m looking forward to developing new pieces. I’m actually working on my new collection right now, so I’m excited to launch that later this year. Beyond that, I’m looking forward to growing, expanding, and finding new techniques. I really want to make my own silk flowers in the future, using millinery techniques and specialty tools. It’s a painstaking process, but the results are so beautiful and intricate.
Follow Noon on the Moon on Facebook, Instagram, and Pinterest.
All photographs courtesy of Noon on the Moon.
Shop Noon on the Moon
106 comments
Sue from SuesAkornShop said 1 year ago
How gorgeous! Congrats on the feature.
Helen Harwood from FatBerry said 1 year ago
Stunning creations! So beautiful and fresh collection! Congratulations on the feature.
Megan from MegansMenagerie said 1 year ago
Beautiful shop! Congratulations on the feature!
Chen Xiaojun from SamgharamaStudio said 1 year ago
WOW!!!!full of spring!!!
TropicalGarden from TropicalGarden said 1 year ago
Beautiful wedding accessories! Congratulations on the feature!
Niki from JandEdoodles said 1 year ago
Very pretty! Congrats on the feature!
DeUno from DeUno said 1 year ago
So beautiful! Congratulations on the feature!
Katie Anne from MiddleCoast said 1 year ago
LOVE your pieces! I immediately shared it with my sister (a future bride). These headbands have such a beautiful, quaint essence about them <3
Pavel Chernykh from tagilcity said 1 year ago
Very beatiful ))))
TheGlowingSkin from TheGlowingSkin said 1 year ago
Green, sustainable and aesthetically pleasing. Very cool shop idea.
Francine from HomespunHeartofMine said 1 year ago
Your crowns are simply STUNNING!!! Congratulations on the feature and many blessings for your continued success!!! :D
DivineOrders from DivineOrders said 1 year ago
GLORIOUS! Congrats on the feature. Thank you Felicite for sharing your warm story, lovely inspirations, and amazing art with us. Peace.
Portia from SoftJewelrybyPortia said 1 year ago
Love your beautiful, delicate designs. Well deserved feature!
Kashuen Collectibles from Kashuen said 1 year ago
Beautiful head bands. I respect that you see people doing something and think that you can do it and you did it so good. Congratulations on the feature.
Renee from RandMhandmade said 1 year ago
Beautiful head bands ..love them all!!!
Olesya Bagriy from BelkaUA said 1 year ago
Great work and shop! Congratulations on the feature!
AnitasPottery.com from potterybyAnita said 1 year ago
Oh, lovely, LOVELY items! What a wonderful way to have a memento of a special occasion! CONGRATS on the feature and Best Wishes for much more success! ♥♥♥
Marilú from MVDesignInk said 1 year ago
Beautiful items! Congratulations on the feature!
Maha and Menna Atef from Selsal said 1 year ago
Beautiful and lovely designs! Congrats!
Tim Condron from InOro said 1 year ago
WOW your flower crowns are beautiful and I can see how your brides must love them! Such an amazing choice for you to take that leap of faith that would change your life and also everyone that shops with you. And that you might start making your own silk flowers means you'll be putting all the energy into your lovely designs.All the best for a stellar future!
accentonvintage from accentonvintage said 1 year ago
Lovely creations! Congrats!
VT from HandmadeTrend said 1 year ago
I love your flower crown so much. Beautiful shop. Great pick for feature, Congrats!
Priscilla from Gardenmis said 1 year ago
Lovely shop! Congratulations on the feature and best wishes for achieving your dreams :)
LivingVintage from LivingVintage said 1 year ago
Gorgeous designs. Congrats!
Aristocrafts from Aristocrafts said 1 year ago
I love your shop (and the beautiful cup of tea next to your sketch book :) )! Congrats on the feature and best wishes for the feature!
Monica from ThreeBarDGifts said 1 year ago
So beautiful! Your brides will be lovely! Congrats on the feature and best wishes!
Melissa from adorablyimperfect said 1 year ago
Love your pieces! Congrats on the article!
NeatoKeen from NeatoKeen said 1 year ago
Love your wonderful designs and the name of your shop! Noon on the Moon is perfection...congratulations on the spotlight!
Diana from LeSeForYou said 1 year ago
So beautiful! Gorgeous♡ ☆CONGRATULATIONS☆
Christina from TheWildPlum said 1 year ago
Lovely! Congratulations!
Zoui from XZOUIX said 1 year ago
gorgeous creations :) so romantic!
HydrangeaJewelry from HydrangeaJewelry said 1 year ago
Ohhhhhh so beautiful! I wish i knew your shop before i got married!!!
Cristy Ramos from ArtisanBathandBody said 1 year ago
Your shop is so pretty!!! Love your stuff <3 congrats!
Snazzy Living from Snazzyliving said 1 year ago
Beautiful Work. Congrats on your feature.
sewmygoodnessllc from SewMyGoodnessLLC said 1 year ago
Oh, I adore your cherry blossom flower crown! So pretty....
Greg and Mary from LightingAlchemy said 1 year ago
Fresh and lovely work!
Greg and Mary from LightingAlchemy said 1 year ago
Congratulations!!
Natalia from KMalinkaVintage said 1 year ago
Lovely bride flower crowns!
Doris Kubicki from EvalinasChalkShop said 1 year ago
Great feature story- love the photography!
pinksnakejewelry from pinksnakejewelry said 1 year ago
Great Post!! Beautiful Flower Crowns!!!
BonTons from BonTons said 1 year ago
Beautiful shop! Congratulations on the Feature!
aressa from OriginalBridalHanger said 1 year ago
So pretty! I just love these...Beautiful work!
Etrennes from Etrennes said 1 year ago
Marvelous inspiration, beautiful shop! Wishing you all the best for continued success!!!
Judy W from JudyHandmadeCreation said 1 year ago
Beautiful! Congrats on the feature!
Georgia from JewelMeShop said 1 year ago
Great designs! Congrats!
Nancy from HerMajestysPug said 1 year ago
Bravo Felicite!!! J'adore your lovely designs!!! Congrats on being featured!! And, here's to beaucoup more success!!! Pugs & kisses
ProResume Design from ProResumeDesign said 1 year ago
Great work and shop! Congratulations on the feature! :)
Jana and John from SpiritsCove said 1 year ago
Your shop and your feature are so elegant. Wishing you the very best! Thanks for sharing your story!
Stacey from GraphixLLC said 1 year ago
So Beautiful! Congrats on the feature!
Patti Jacob from envisionandCREATE said 1 year ago
Absolutely stunning work! Your photos are so beautiful as well! Thanks for sharing your journey with us. Best wishes for continued success, joy and fulfillment in your work.
ACR from IntoTheBluePaintShop said 1 year ago
Really pretty :-)
sa green from sagreen1913 said 1 year ago
Lovely feature. Congrats!
Jakub Chmielniak from MrGuguMissGo said 1 year ago
It is wonderful!
Second Studio from secondstudio said 1 year ago
Stunning !! Congrats!
Aga from AgasJourney said 1 year ago
Simply beautiful. Huge congrats and best wishes
Kim Dilley from ThePaperAngelOnline said 1 year ago
Gorgeous shop! Stunning products. Congrats on the feature.
Marijana Fraska from ArmellaMeaJewelry said 1 year ago
Lovely! Congrats for the feature!
Elizabeth Mazurkiewicz from CrossStitchElizabeth said 1 year ago
Beautiful! Congrats on the feature.
Cheryl Berry from PretticoateJunction said 1 year ago
Beautiful work. Enjoyed reading your story. Thank You for sharing. Great inspiration for all. Wish you great success!
Dagni from EuporieBeadShop said 1 year ago
Lovely and elegant :)
Mike and Jess from JessiesOrientalRugs said 1 year ago
Gorgeous work, congratulations on the feature!!
Tiffany Harris from Ibheboutique said 1 year ago
Congratulations!
Dorothy from JewelrybyDorothy said 1 year ago
Beautiful! Congrats on the feature!
Sherri from ButterflyFeetDigital said 1 year ago
Lovely work, congrats on the feature!
Maria B. from TheNorthWayStudio said 1 year ago
Absolutely stunning designs and aesthetic! Congratulations on such a gorgeous feature!!
maxbel88 from MOMdecorShop said 1 year ago
Very beatiful)
Daila Belozerova from D29accessories said 1 year ago
Very inspiring!
Sunita from VintageGatorShop said 1 year ago
Such pretty designs! Congratulations!
Isabel MS from LooshArt said 1 year ago
Beautiful work.
Cheridah Spaulding from CheridahHatsNBags said 1 year ago
Beautiful and so feminine.
glenda puhek from glendalee said 1 year ago
Just lovely! You've inspired me to try to make a bitsy one for one of my Barbie brides.
Asma from AsmaOriginal said 1 year ago
What a beautiful shop! Your craft is spot on! Congrats :)
Jema Watts from BadgeShack said 1 year ago
Gorgeous! Congrats1
Proton ThreeD from Proton3D said 1 year ago
beautiful work, congrats!
Cathy from msbijouxbeads said 1 year ago
Pretty head pieces!
FuchsiaMoon from TheFuchsiaMoon said 1 year ago
wonderful to know your creations live on in the memories and photographs of their most special days. Lovely work and feature. Best wishes to you!
Lisa Northcraft from TheNorthLives said 1 year ago
Your pieces are stunning! I am impressed at how intricate your pieces are and I love that you are your own model for your creations. Your photography is beautiful as well. Congratulations Felicite! Thename of your shop is adorable too! Blessings, Lisa And all of us here at TheNorthLives
Relly from RelsFindsNapaValley said 1 year ago
Very lovely flower crowns. Have many more years of success. Congratulations!
benna and hanna from bennaandhanna said 1 year ago
awesome! congrats ad more blessings!
Phyllis Graves from nolacrochet said 1 year ago
Very delicate and beautiful. Congratulations!
Jafeth Moiane from handicraftafrica said 1 year ago
Very beautiful.Congrats!
elle and belle Forster from elleandbellejewelry said 1 year ago
Gorgeous designs and photos! All the best fellow Canadian!
Meg Flickinger from FormAndFire said 1 year ago
Very impressive!
Mysiolina from WatercolorGardens said 1 year ago
Very beautiful work! Congratulations Felicite!
Sally from SallysVintageKitchen said 1 year ago
Lovely shop! Congratulations on the feature!
Pure Invites from PureInvites said 1 year ago
♡♡♡♡♡♡♡♡....Simply exquisite... Lovely designs...♡♡♡♡♡♡♡♡
JOANNA from BUSTANI said 1 year ago
Congratulations on the feature!
Megan C from AlaskaBagCompany said 1 year ago
Such a lovely shop, congrats!
Olga from LinenAndTailor said 1 year ago
Love it!
Laura HM from StitchandWonders said 1 year ago
Such beautiful creations and lovely designs congratulations on the feature!
Jovita from alabatis said 1 year ago
Beautiful shop! Congratulations on the feature!
Gabi and Einav from shtaim said 1 year ago
Beautiful art work! congrats!
Pathumwadee Pathumwan from Hippiegardenshop said 1 year ago
Wow it 's really nice : )
Marzy Fiorisi from MarzyMia said 1 year ago
Your designs are absolutely beautiful. Wow.............M
Elizabeth Buckles from EruvandiCrafts said 1 year ago
How lovely! I love the natural beauty of a flower crown. Congrats on the feature!
TreasuredMemoryLane from TreasuredMemoryLane said 1 year ago
Gorgeous work! Congratulations on the feature!
Jonas Zibler from FoxieKitchen said 1 year ago
Cool idea and also performance.
Lydia R from LydiaRedovnikovic said 1 year ago
cool! don't know many people who do that
Reyes from ReyesRobledo said 1 year ago
You have a beautiful shop, I have really enjoyed reading your story, congrats on the feature.
Denise Elliott Jones from DeniseElliottJones said 1 year ago
nice!
Hajira Gibb from HajiraKG said 1 year ago
Great work and beautiful shop! Congratulations on the feature!
YOUNG from IONstudio said 1 year ago
Awesome!
Rasa Rabaciene from PRINTDECOstudio said 1 year ago
Really pretty!
Soap Sista Peters from CHEROKEEWEAH said 1 year ago
Lovely crowns, I want one just to wear to work..lol..Congrats to your success!
Farideh Nouri from FlairPaintings said 1 year ago
Congrats on the feature. I love your shop and work!!!
Rita Perotti from ArtGallery345 said 1 year ago
Creazioni stupende, auguri! :)