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Featured Shop: Naftul

May 8, 2013

by Nataly Elian

Etsy.com handmade and vintage goods

Hi! My name is Nataly Elian – Naftul is my nickname. I live in Tel Aviv, Israel, and I make clothes that I love and want to wear.

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Designing is something I knew I would do ever since I was a child. I grew up with designer parents and learned to sew at the age of six. I am a bit obsessed with clothes and clean out my closet every three months or so (my girlfriends love that!). I produce clothes all the time and always wear my own.

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Instead of expressing my thoughts verbally, I express myself through my clothes. My clothes represent me, or rather, the woman I want to dress. I always find myself chasing after the answer to the question “What is beautiful?” Who decides that? I came to understand that the answer is ever-changing, but I believe that comfort is the key to beauty.

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For about six years I lived in Los Angeles, and my favorite thing to do was to go to the Rose Bowl flea market. I would find different unique items – like old money – which inspired my garment prints, vintage brooches, and special embroidered fabrics. My all-time favorite item was a huge good ol’ hand stitched and patched American flag (10 ft x 6 ½ ft)! It was quite stained and ripped, but I was able to fix it up and give it many different uses. I’ve had it for five years now and it’s currently hanging on my wall – covering the holes in my little office in Tel-Aviv.

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Etsy opened a door to the international world for my business. I live in Israel, a really small country with great fashion culture and many talented designers, but I do feel that we are a bit isolated from the rest of the world. Etsy gave me an opportunity to extend my business overseas.

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Before I started Naftul, I worked behind the scenes for other designers. Criticism –good or bad – was something I always wanted to avoid. As the creator and face of Naftul, I can no longer do that. My creative business has helped me realize that I need to stand up and learn how to accept varied evaluations.

All photographs by Yaeer Eldar.

Featured Shop Archive

SALE 20% OFF Embroidered Dress, Black Midi Dress, Black Casual Dress
SALE 20% OFF Embroidered Dress, Black Midi Dress, Black Casual Dress
Naftul
$125.00 USD
Causal Wedding Dress, vintage style white dress
Causal Wedding Dress, vintage style white dress
Naftul
$185.00 USD
Cotton Maxi Dress,Farm dress ,Oversized dress
Cotton Maxi Dress,Farm dress ,Oversized dress
Naftul
$177.00 USD
Lime Peplum Hem Dress, Lime Tank Dress
Lime Peplum Hem Dress, Lime Tank Dress
Naftul
$148.00 USD
SALE!Judo dress, Tie Front Dress, Clay.
SALE!Judo dress, Tie Front Dress, Clay.
Naftul
$95.00 USD
Lace Up Peplum Dress, Black.
Lace Up Peplum Dress, Black.
Naftul
$95.00 USD
Metal Skirt - Bronze
Metal Skirt - Bronze
Naftul
$98.00 USD
SALE!Collage Dress, Black.
SALE!Collage Dress, Black.
Naftul
$112.00 USD
Black Drape Tunic, harem Tunic, Black Tunic
Black Drape Tunic, harem Tunic, Black Tunic
Naftul
$135.00 USD
SALE 30% OF Embroidered Poncho,Light Grey .
SALE 30% OF Embroidered Poncho,Light Grey .
Naftul
$100.00 USD
White Sweater,kimono cut sweater,women's sweater
White Sweater,kimono cut sweater,women's sweater
Naftul
$73.60 USD
Sheer Maxi Dress,  women's evening dress, Cocktail Dress
Sheer Maxi Dress, women's evening dress, Cocktail Dress
Naftul
$172.00 USD
Striped Kimono cut sweater,woman's sweater- Black And Brown.
Striped Kimono cut sweater,woman's sweater- Black And Brown.
Naftul
$70.00 USD
Pleated Tunic Top, Light grey.
Pleated Tunic Top, Light grey.
Naftul
$77.00 USD
Embroidered Poncho,Dark Grey .
Embroidered Poncho,Dark Grey .
Naftul
$100.00 USD
Button Down Shirt, Patchwork Print
Button Down Shirt, Patchwork Print
Naftul
$50.00 USD
Striped Knit blouse, Dark Gray
Striped Knit blouse, Dark Gray
Naftul
$89.00 USD
Black Drape Dress, harem dress, Black Dress
Black Drape Dress, harem dress, Black Dress
Naftul
$177.00 USD
Pleated Sundress - Blue.
Pleated Sundress - Blue.
Naftul
$69.00 USD
Skinny Pants,drawstring pants,ivory .
Skinny Pants,drawstring pants,ivory .
Naftul
$100.00 USD
Sarafan Dress, Brown.
Sarafan Dress, Brown.
Naftul
$76.00 USD
Spring SALE * On Sale, Maxi Coat- Steel.
Spring SALE * On Sale, Maxi Coat- Steel.
Naftul
$126.00 USD
SALE!Striped Cardigan, Brown+Black
SALE!Striped Cardigan, Brown+Black
Naftul
$64.00 USD
Slip Dress, Beach Dress .
Slip Dress, Beach Dress .
Naftul
$30.00 USD
Black Skinny pants
Black Skinny pants
Naftul
$120.00 USD
Winter Sale ***** Kyoto Dress
Winter Sale ***** Kyoto Dress
Naftul
$100.00 USD
Black sweater,kimono cut sweater,womans sweater
Black sweater,kimono cut sweater,womans sweater
Naftul
$92.00 USD
SALE!T-shirt Dress With Leather Details, Grey.
SALE!T-shirt Dress With Leather Details, Grey.
Naftul
$101.50 USD
SALE 30% OF Embroidered Button down dress, Gray.
SALE 30% OF Embroidered Button down dress, Gray.
Naftul
$125.00 USD
SALE --40% OFF-- V-Neck Cocktail Dress - Light Grey.
SALE --40% OFF-- V-Neck Cocktail Dress - Light Grey.
Naftul
$97.00 USD
Placket trim midi dress -Grey midi dress.
Placket trim midi dress -Grey midi dress.
Naftul
$128.00 USD
SALE 20% OFF Embroidered Dress, Grey Midi Dress, Grey Casual Dress
SALE 20% OFF Embroidered Dress, Grey Midi Dress, Grey Casual Dress
Naftul
$125.00 USD
Embroidered Button down dress, White.
Embroidered Button down dress, White.
Naftul
$85.00 USD
On Sale, Maxi Coat- Mocha.
On Sale, Maxi Coat- Mocha.
Naftul
$126.00 USD
Summer SALE SALE!Breeze Kaftan Dress, White
Summer SALE SALE!Breeze Kaftan Dress, White
Naftul
$125.00 USD
SALE!Long Knitted Cardigan- Ivory.
SALE!Long Knitted Cardigan- Ivory.
Naftul
$77.60 USD
Back Placket Eyelet Shirt ,black.
Back Placket Eyelet Shirt ,black.
Naftul
$98.00 USD
Oversized Multi color sweater -Ivory Black
Oversized Multi color sweater -Ivory Black
Naftul
$65.00 USD
Placket Eyelet midi dress ,Black.
Placket Eyelet midi dress ,Black.
Naftul
$128.00 USD
V Neck Midi dress, Floral
V Neck Midi dress, Floral
Naftul
$98.00 USD
Fringe Cardigan,Black.
Fringe Cardigan,Black.
Naftul
$95.00 USD
Embroidered Midi Dress, Black Midi Dress, Peplum Tank dress, Ruffle midi dress.
Embroidered Midi Dress, Black Midi Dress, Peplum Tank dress, Ruffle midi dress.
Naftul
$161.00 USD
SALE 30% OFF Embroidered Trim Midi dress, Burgundy
SALE 30% OFF Embroidered Trim Midi dress, Burgundy
Naftul
$101.50 USD
Wool Jacket- wrap Jacket -Gray
Wool Jacket- wrap Jacket -Gray
Naftul
$120.00 USD
Embroidered Trim Midi dress- Gray midi dress
Embroidered Trim Midi dress- Gray midi dress
Naftul
$74.00 USD
SALE --40% OFF-- V-Neck Cocktail Dress - Dark Grey.
SALE --40% OFF-- V-Neck Cocktail Dress - Dark Grey.
Naftul
$97.00 USD
Pink Sundress, Pleated Pink Midi Dress.
Pink Sundress, Pleated Pink Midi Dress.
Naftul
$74.00 USD
Placket Eyelet maxi dress-maxi Grey dress.
Placket Eyelet maxi dress-maxi Grey dress.
Naftul
$140.00 USD
Back Placket Eyelet Shirt ,Gunmetal.
Back Placket Eyelet Shirt ,Gunmetal.
Naftul
$98.00 USD
SALE 30% OF Embroidered Lace Up Dress, Gray.
SALE 30% OF Embroidered Lace Up Dress, Gray.
Naftul
$125.00 USD
Fuzzy Panel Maxi dress
Fuzzy Panel Maxi dress
Naftul
$115.00 USD
Summer Sale Evening dress, Black
Summer Sale Evening dress, Black
Naftul
$102.00 USD
SALE 30% OF Embroidered Poncho,Black .
SALE 30% OF Embroidered Poncho,Black .
Naftul
$100.00 USD
Striped Knit blouse-Light Gray jersey shirt
Striped Knit blouse-Light Gray jersey shirt
Naftul
$60.00 USD
Color block Poncho-oversize sweater-winter sweater.
Color block Poncho-oversize sweater-winter sweater.
Naftul
$85.60 USD
Embroidered Bomber Jacket.
Embroidered Bomber Jacket.
Naftul
$120.00 USD
SALE! Collage Dress, Silver.
SALE! Collage Dress, Silver.
Naftul
$112.00 USD
Buttoned Embroidered Shirt-Embroidered White blouse .
Buttoned Embroidered Shirt-Embroidered White blouse .
Naftul
$63.20 USD
SALE! Button Down Shirt, White.
SALE! Button Down Shirt, White.
Naftul
$77.00 USD
Eyelet trim knit, White.
Eyelet trim knit, White.
Naftul
$78.00 USD

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