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Featured Shop: Moderncre8ve

Sep 25, 2015

by Robert William

Etsy.com handmade and vintage goods

My name is Robert William LaRow, and I’m the founder and lead designer at Moderncre8ve, a midcentury modern furniture company based in Cleveland, Ohio.

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I grew up in Vermont in a family of woodworkers and carpenters, and I learned early on: if you need something, make it yourself. My journey with building things started as a child, making tree houses with my older brother. I went on to have a career as a music producer, working out of New York City and Los Angeles for 15 years. When I reached a point where I was no longer creatively satisfied with the music I was making, I turned to woodworking on the weekends as an outlet for my creativity. Around that time, I started dreaming about setting up a home workshop and changing careers so I could spend more time with my young twin daughters and newborn baby.

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As I continued experimenting with furniture designs, my excitement grew — until one day, I suffered a debilitating injury on a table saw, severing many of the nerves in my dominant hand and leaving several fingers that were essential to making music completely numb. Once my hand had mostly healed, I took it as a sign to retire from music production. With that, my family and I relocated to Cleveland and purchased a 7,000-square-foot home that was devoid of all furniture. I took it upon myself to design and build everything we needed: dining tables, coffee tables, dressers, shelving, lamps and credenzas. My first few pieces for Etsy emerged from this period, and suddenly Moderncre8ve was born.

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I worked out of my garage until my home became a virtual warehouse, with up to 10 dining tables in it at once. At that point, my wife gently nudged me to move my operation, so in November 2014, I opened a workshop in downtown Cleveland and hired Chad Brockett as an employee. His craftsmanship and organizational skills helped grow the company and streamline our operation, and he’s since become a co-owner of the business.

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My favorite part of what I do is designing new pieces. I believe that it’s important to have a moment in the development of each piece when you fall in love with it, and I don’t consider any of my work to be complete until I have that moment. Throughout the process, Chad is the sounding board for my ideas: he hones in on the final design so that it can be duplicated, and he helps filter which ideas become finished products. We source all the wood and materials ourselves, often working with local sawyers, metal suppliers, and Amish lumber mills. I believe the love and pride we put into our craft really shows in the final pieces. Customers can always tell when there is true love and passion in the work.

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I love working with customers who are as passionate about furniture — and how it’s made — as I am. Once, I worked with someone who had been searching for a dining table for six years before finding us. I sent him photos of the wood as I was building his table — including the tree it came from — and he ended up framing the pictures and displaying them in his home. When people are passionate about the story and process, it transforms a table from just another piece of furniture to a form of self-expression. Our long-term goal for Moderncre8ve is to stay focused on quality and customer service. We believe that keeping our values and our “small batch” philosophy will help grow our following of happy and loyal customers in the years to come.

Follow Modern Cr8ve on Twitter and Instagram.

All photographs by Moderncr8ve.

Shop Moderncre8ve

Japandi Furniture, Scandinavian Furniture "The Carlyle" Wideboy- IN STOCK
Japandi Furniture, Scandinavian Furniture "The Carlyle" Wideboy- IN STOCK
moderncre8ve
$3,925.00 USD
MCM Dresser "The Carlyle" Solid Walnut bedroom furniture
MCM Dresser "The Carlyle" Solid Walnut bedroom furniture
moderncre8ve
$4,994.00 USD
Mid Century Modern Credenza, "The Haven"
Mid Century Modern Credenza, "The Haven"
moderncre8ve
$6,698.00 USD
Modern Dining Table, Dining Table Modern, "The Zoe"
Modern Dining Table, Dining Table Modern, "The Zoe"
moderncre8ve
$5,400.00 USD
Platform Bed With Storage, The "Warwick"
Platform Bed With Storage, The "Warwick"
moderncre8ve
$4,441.00 USD
Queen Bed Frame, Modern Platform Bed, King Bed Frame "The Wookie"
Queen Bed Frame, Modern Platform Bed, King Bed Frame "The Wookie"
moderncre8ve
$2,998.00 USD
Extendable dining table, Dining Table with Leaf " The Santa Monica Extension"
Extendable dining table, Dining Table with Leaf " The Santa Monica Extension"
moderncre8ve
$4,200.00 USD
Queen Bed Frame, Platform Bed "The Bosco"
Queen Bed Frame, Platform Bed "The Bosco"
moderncre8ve
$2,998.00 USD
Mid Century Modern Walnut Dining Table, Small and Large wood kitchen table"The Santa Monica" Bohemian Decor mad men
Mid Century Modern Walnut Dining Table, Small and Large wood kitchen table"The Santa Monica" Bohemian Decor mad men
moderncre8ve
$2,100.00 USD
Walnut Live Edge Dining Table " The Provo"
Walnut Live Edge Dining Table " The Provo"
moderncre8ve
$12,000.00 USD
Mid Century Modern Walnut Credenza, "The Elmore" Bohemian Decor mad men
Mid Century Modern Walnut Credenza, "The Elmore" Bohemian Decor mad men
moderncre8ve
$5,998.00 USD
Queen Bed Frame "The Wookie"
Queen Bed Frame "The Wookie"
moderncre8ve
$2,818.00 USD
Modern Walnut Coffee Table ,"The April"
Modern Walnut Coffee Table ,"The April"
moderncre8ve
$2,130.00 USD
Modern Walnut desk, Mid century Modern Office Desk, Home office Walnut Writing desk, "The Bel- Aire" Bohemian Decor mad men
Modern Walnut desk, Mid century Modern Office Desk, Home office Walnut Writing desk, "The Bel- Aire" Bohemian Decor mad men
moderncre8ve
$3,346.00 USD
Scandi Bed Frame,  Japandi Platform Bed, Modern Walnut Bed "The Bosco"
Scandi Bed Frame, Japandi Platform Bed, Modern Walnut Bed "The Bosco"
moderncre8ve
$2,349.00 USD
Mid Century Modern "The Nellie" Side Tables End Tables Bohemian Decor Mad Men
Mid Century Modern "The Nellie" Side Tables End Tables Bohemian Decor Mad Men
moderncre8ve
$2,813.00 USD
Modern Computer Desk, Reception Desk, Home Office Desk, "The Yoshi Desk"
Modern Computer Desk, Reception Desk, Home Office Desk, "The Yoshi Desk"
moderncre8ve
$5,994.00 USD
Danish Modern Platform bed Frame, "The Baxter"
Danish Modern Platform bed Frame, "The Baxter"
moderncre8ve
$4,561.00 USD
Coffee Table Modern, Coffee Table, Sofa Table, Live Edge Slab, Live Edge Table, Walnut Table, Modern Coffee Table, Industrial Table
Coffee Table Modern, Coffee Table, Sofa Table, Live Edge Slab, Live Edge Table, Walnut Table, Modern Coffee Table, Industrial Table
moderncre8ve
$5,392.00 USD
Scandinavian Modern Walnut Dining Table, Japandi, Custom Dining Table " The Lanakai"
Scandinavian Modern Walnut Dining Table, Japandi, Custom Dining Table " The Lanakai"
moderncre8ve
$6,690.00 USD
Live Edge Table " The Yoshi Dining Table"
Live Edge Table " The Yoshi Dining Table"
moderncre8ve
$9,600.00 USD
Mid-Century Modern Dining Table, "The Glenbrook"
Mid-Century Modern Dining Table, "The Glenbrook"
moderncre8ve
$12,598.00 USD
Brass Coffee Table, Coffee Table, Brass , Geometric, Modern Coffee Table, Walnut Coffee Table: "The Provo"
Brass Coffee Table, Coffee Table, Brass , Geometric, Modern Coffee Table, Walnut Coffee Table: "The Provo"
moderncre8ve
$1,873.00 USD
Large Dining Table, Conference Table "The Santa Monica Large"
Large Dining Table, Conference Table "The Santa Monica Large"
moderncre8ve
$5,100.00 USD
Dining Table, Walnut Dining Table, Modern Walnut Table, "The Santa Monica Mixed"
Dining Table, Walnut Dining Table, Modern Walnut Table, "The Santa Monica Mixed"
moderncre8ve
$2,100.00 USD
Modern Coffee Table,  " The Miami"
Modern Coffee Table, " The Miami"
moderncre8ve
$1,770.00 USD
Mid Century Modern Dining Table, Contemporary Dining Table, Black Walnut Table Bohemian Decor mad men
Mid Century Modern Dining Table, Contemporary Dining Table, Black Walnut Table Bohemian Decor mad men
moderncre8ve
$2,100.00 USD
Walnut Nightstands "The Gemini"
Walnut Nightstands "The Gemini"
moderncre8ve
$3,600.00 USD
Walnut Live Edge Slab Dining Table, Conference Table "The Prima"
Walnut Live Edge Slab Dining Table, Conference Table "The Prima"
moderncre8ve
$10,800.00 USD
Mid Century Modern Bed Frame, Walnut Bed Frame, Queen Platform Bed, Platform Bed Frame,  "The Stowe"
Mid Century Modern Bed Frame, Walnut Bed Frame, Queen Platform Bed, Platform Bed Frame, "The Stowe"
moderncre8ve
$3,826.00 USD
Mid Century Modern Dining Table, Kitchen Table, Small Dining Table "The Bossa Nova"
Mid Century Modern Dining Table, Kitchen Table, Small Dining Table "The Bossa Nova"
moderncre8ve
$2,380.00 USD
Scandinavian modern Table, Walnut Dining Table" The Santa Monica"
Scandinavian modern Table, Walnut Dining Table" The Santa Monica"
moderncre8ve
$2,100.00 USD
Mid century Modern Dining Table, Modern Dining Table, Scandinavian Design, Small Dining Table, Industrial Dining Table "The Sputnik"
Mid century Modern Dining Table, Modern Dining Table, Scandinavian Design, Small Dining Table, Industrial Dining Table "The Sputnik"
moderncre8ve
$2,818.00 USD
Walnut Dining Table with Leaves, Mid Century Modern Extension Table "The Santa Monica Extension"
Walnut Dining Table with Leaves, Mid Century Modern Extension Table "The Santa Monica Extension"
moderncre8ve
$4,200.00 USD
Coffee Table, Modern Coffee Tables, Midcentury Modern, Scandinavian Modern, Powder Coated Table, Walnut Coffee Table,  "The Yoshi"
Coffee Table, Modern Coffee Tables, Midcentury Modern, Scandinavian Modern, Powder Coated Table, Walnut Coffee Table, "The Yoshi"
moderncre8ve
$2,458.00 USD
The St. Clair Desk
The St. Clair Desk
moderncre8ve
$5,938.00 USD
Industrial Modern Live Edge Dining Table, "The April"
Industrial Modern Live Edge Dining Table, "The April"
moderncre8ve
$15,929.00 USD
Mid Century Modern Bench, Bench, Walnut Dining Bench, entryway bench, Modern Bench, Midcentury Modern "The Santa Monica Bench"
Mid Century Modern Bench, Bench, Walnut Dining Bench, entryway bench, Modern Bench, Midcentury Modern "The Santa Monica Bench"
moderncre8ve
$840.00 USD
Live Edge Table, Walnut Slab Dining Table "The Prima"
Live Edge Table, Walnut Slab Dining Table "The Prima"
moderncre8ve
$14,634.00 USD
Unique Modern Coffee Table "The Yoshi"
Unique Modern Coffee Table "The Yoshi"
moderncre8ve
$2,877.00 USD
Modern Walnut Dining Table, Scandi & japandi style furniture "The Zoe"
Modern Walnut Dining Table, Scandi & japandi style furniture "The Zoe"
moderncre8ve
$5,869.00 USD
Modern Bench "The Santa Monica Bench"
Modern Bench "The Santa Monica Bench"
moderncre8ve
$840.00 USD
Mid Century Modern Dining Table "The Santa Barbara"
Mid Century Modern Dining Table "The Santa Barbara"
moderncre8ve
$3,717.00 USD
Japandi Platform bed & Scandinavian Furniture, Modern bed frame "The Baxter"
Japandi Platform bed & Scandinavian Furniture, Modern bed frame "The Baxter"
moderncre8ve
$4,561.00 USD
Modern Dining Table "The Sputnik"
Modern Dining Table "The Sputnik"
moderncre8ve
$2,818.00 USD
Live Edge Walnut Slab Dining Table "The Prima"
Live Edge Walnut Slab Dining Table "The Prima"
moderncre8ve
$14,698.00 USD
Mid Century Modern  "The Clevelander" Coffee Table Side Table Bohemian Decor
Mid Century Modern "The Clevelander" Coffee Table Side Table Bohemian Decor
moderncre8ve
$1,678.00 USD
Mid Century Modern Dining Table, Walnut Dining Table, Mid Century Modern, Kitchen Table, "The Santa Monica" Bohemian Decor Mad Men
Mid Century Modern Dining Table, Walnut Dining Table, Mid Century Modern, Kitchen Table, "The Santa Monica" Bohemian Decor Mad Men
moderncre8ve
$1,980.00 USD
Large Dining Table, Solid Top "The Santa Monica Large"
Large Dining Table, Solid Top "The Santa Monica Large"
moderncre8ve
$5,100.00 USD
Atomic Modern Walnut Dining Table, " The Lanakai" Danish Modern Kitchen Table
Atomic Modern Walnut Dining Table, " The Lanakai" Danish Modern Kitchen Table
moderncre8ve
$7,798.00 USD

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